Good Good Golf: The YouTubers Saving the Golf Industry

32:33I watch Grant's videos and then I watch Phil Mickelson, a pro, right? Because they did a collab and it's a similar style and it's like golf content. Speaking of the Reddit, a lot of the comments were like, it's become really saturated, which is crazy to think because it is such a new thing, right? But how do you guys look at innovating now and staying ahead of the pack? Yeah. I would say that our biggest asset is the group. I think we're talking about it a lot but i think we have a very sustainable format uh just because we have a lot of characters who are always going to be there in the videos and whatnot like that so i think that that's a big benefit where say the editing is a little more saturated and the shot tracers and thumbnails and whatever all that stuff we still have something in my opinion that i think others don't and it's that we have this group of guys that is always there and uh a bunch of different personality so i think that's one of the biggest things that benefits us um and that's also why i believe good good has stuck around um for now i guess the last four and a half years and had steady growth uh because we were talking about you were saying something about like a title being can they come back yeah and people will still watch it we had a title that didn't have a title like colin literally like you can have like special characters where like it'll come up just blank with like no title and i was like it has a million views no way yeah why did you do that i just for fun i saw i actually i saw a video on youtube of someone that did it and i was like i feel like this works for us because at the end of the day so many people just click on our videos knowing we're going to play golf so i'm like if it's garrett's face with a golf ball and no title like that's just intrigues you know it's just like it is a hook in and of itself because of that audience that we have established wow i think there's a couple things that i noticed about like reinforcing that people are there for you guys.

34:27I mean, that obviously reinforces it. There's no title. Like you go from playing golf in a snowstorm, which is like, there's some sensationalism to that. It's interesting. It's very classic YouTube. Like here's something contradictory to no title and a million people want to watch it. That's crazy. But the other thing that feels kind of old school about, um, your guys channel is that the videos are like very long, right? One to three hours long and when you click in like you tell me the concept you're like we're yeah that's probably tough i told colin i was like there's actually one of your videos garrett where uh you you're playing it's like you and corinna and uh bob and page and you guys are playing and there's like a conversation between the golf carts it cuts between the two golf cards yeah and i looked at colin and i was like this is like a two hour long video this is so hard to edit yeah i would assume that It took him 20 hours.

35:19Yeah, this is so hard to edit. Yeah. But like when you click into a video, if it's a concept that, you know, even you guys and Steph Curry, which is obviously an exciting video, but you're kind of shooting the shit for a while before the video actually starts. Yeah. And like classic YouTube is whatever the concept is, just get into it as quickly as possible. Or like when you and Grant had the reunion. Yeah. It starts with like a montage of like, here's what's coming next. But then it's like you at LAX, you driving, like you're not into the Gulf for a long time. And that I think, while it's counterintuitive, everyone on YouTube would be like, hey, cut all this out, just get right into it.

35:58But it reinforces the relationship. It makes people really have a deep connection. So when you're asking about like, why are people invested in the drama and like the Reddit? It's because you're leaving that stuff in and people feel - We're doing it to ourselves. Yeah, you filter the audience so that it sets this expectation that if you're going to be a fan of ours, you have to enjoy those first two to three, maybe five minutes. That's just personality. Because if you're not here for that, you're just going to leave anyway. So you're like filtering for, which is a good thing for a brand to do specifically.

36:28Garrett was super intentional with that. Because I remember I come from very, I made Minecraft YouTube videos. I was like, get to the point. Like the kids got about 10 seconds before they stopped watching. I'm the same way. I would have been like, cut it all. Yeah, so when I started editing, I was like, chop, chop, chop. And Garrett was like, no, like that's the good stuff. And I was like, it just totally changed my mind thinking about it. And that also grew over time, I feel like. Because if you look at early Good Good videos, they are straight to the point. And then I think we also, as us, we learned that, oh, they do really like that vlog portion.

37:02They'll comment about it or whatever. And then you just keep leaving more in or whatever. And people love that part. Again, personalities come out. I think it just connects you more to the person, too. like the way I think about it is like if I'm nervous I want people to see that I'm nervous like that's something that I think is very unique where it's like uh say I have like a big collab that I'm going to do or something like I wasn't necessarily nervous but I the one that's just coming to my mind is like when the first time we filmed with Austin Reeves I wasn't nervous but it was more we woke up it was 5 a.m 5 30 a.m I'm sitting there like on the stairs and I'm like hey I look like a piece of shit right now.

37:45Like, start filming. Let's go. And I forgot my clubs. We had it on camera. Like, it was just a very natural thing where I think if I'm a viewer, I'm going to want to see that a little bit more because you get to see more of the raw side of somebody. And I think that's why, like, IRL live streaming is so big right now. I think that they just get to see everything. Yeah, it's like when things got over-edited, it's like, wait, just, and also podcasting, I think, has gotten really big because it's just like, put me in the room. Just put me in the room and let me watch. Yeah, I think you're also, though, dealing with an audience group.

38:19Like, I don't know if people recognize this, but an audience group in golf who's used to watching extremely long content. So if you give them the same video length, but exponentially more entertainment, that's like a very good recipe, right? I think what's very weird, too, is you would think like with our longer videos, watch time goes way down. But I noticed, especially with the good, good videos, our watch time is like crazy. Yeah, it's insane. Well, I'd imagine too. I don't know if you guys know. How long are people watching? I feel like on average, like if we upload a major that's two hours, it's probably like 50 minute average duration.

38:56That's crazy, yeah. Insane. And I'd imagine that people are watching on TV, on connected TV. We have, like, I've heard that we have like a very large TV audience. And also they trade kind of like podcasts where they'll maybe tune out and then tune back in. So there's like multiple sessions per person. Yeah. So. Is the traditional golf world excited about you, threatened by you? Especially with that, right? You look at like a lot of fans of golf, especially younger fans, are now watching an hour on their TV and they're maybe not watching the PGA Tour. That's a good question. I don't know. I don't know.

39:34No, I mean, I think the creator classic that we just did might have, you know, shown some light on one of those. I don't know if it's excitement or threatened either way. I think I don't know how they're thinking. I would assume there's someone, you know, in those organizations who's like, we have to get the YouTube golfer. Right. Because their their their metrics are viewership. Yeah. Right. They're all media companies. So they're going to look and go, first of all, with the PGA, the average person watching is probably in their 60s. Right. Yeah. And then they're going, OK, but good, good. and the YouTube guys have the 16 to 34 audience and they have them to the tune of the millions.

40:09We need those. But they put you guys in the creator classic and I watched some of it and candidly, I thought it was pretty boring. Like I thought broadcast style wasn't, they didn't match the reason we watch you guys. They missed what made us special. Yeah. And we've done our own, those NBC good, good things that we've done and that is the struggle. The struggle is that blend. Yeah. And we talk about how do you bring more personality to it and that's something that we want to keep working on but that's something that i mean i noticed during the creator cup as well as just career classic um um that it's just like you kind of i want to see a cart cam about or whatever i want them to talk you know and i mean even tyler tony from dude perfect yeah i'm like he's one of the most entertaining guys you put a camera on that guy he's so entertaining you should be mic'd up everyone should be mic'd up it should feel like an irl twitch stream you know what i mean like backpacks with with live views on them where they're just filming and those are streaming yeah i think that's better or it should just be pre-recorded because the editing style like you guys are still releasing three hour videos yeah it's not like you know you just pre-record it let the editing also like just cut out the boring stuff but you're also missing like um the engagement that you could have like in a live stream where like the chat is talking and you're responding and reacting.

41:26So I think there is a part there that could be really cool. And we've been doing some more live stuff. We're trying to kind of figure that out. And that's part of it. Like the engagement real time with the audience, even more than the comment section and Reddit and stuff like that. Just the real time engagement is something that I think is big for like, that could be big. Yeah. So in the like good, good business world, you get merchandise is obviously like the first focus, right? It's like a media company or an apparel company tied to a media company. But on the media side is, like you guys have a deal with Peacock and NBC, right?

42:05So they're doing, yeah, they're doing our events. So like the live events that we broadcast goes to Peacock as well as YouTube. I think we did the first half on YouTube, second half on Peacock. Got it. So yeah. And so is there a world where like, as Good Good continues to grow, like that media side and you guys creating your own events and media rights for those, does that become a bigger and bigger part of good good? 100%. Yeah. I think if we're smart about it, we can bridge the gap. I think we can bridge the gap between golf content and traditional golf. And again, Max was talking about it a lot.

42:40It's a big work in progress because even the first one that we did, it went great. It was the desert open. We did it under the lights and stuff, part three course. But one of the issues was it's like we didn't know when we were talking on camera. We didn't know when the cart cam was on. So there's some things that we can kind of learn from that and hopefully go into the next one knowing better, you know, how to entertain. What does it mean to get signed to GoodGood? Like what does a talent contract look like or like a partnership or if you're going to bring in a new member, what does that mean or what does that even look like?

43:15So we recently signed Melosi, who's a guy who him and I had been following each other for a while. I brought him on a GM golf trip, and we hit it off. It was one of those things that just, like, went really well. Started filming just more and more just to see, like, how the vibes were, and then brought him to some good, good stuff. The vibes were great. Signed him, signed Blake, and these two guys who have been doing very well in their own right, J &A Golf. They started doing these date series videos and stuff like that and doing very well. And I just liked their content. But to backtrack of what it actually means to be signed, our goal is we want everyone to have the freedom to do what they want.

44:04If the guys that we're signing are doing very well in their own right, then Good Good's going to do well as well. And so our goal is just try and be as supportive as possible. If they can't make it to Good Good weak. They can't. It is what it is. Kind of like that. So, but like the core of it is like the value obviously is like you add people to the, to the media and it's more interesting with an interesting ensemble. Uh, and people have more characters to get connected to the, the, the other thing obviously is like apparel sales, right? Like even if they're doing their own thing, are they exclusive to like good, good apparel in that contract?

44:38Um, yes. Yeah. Yeah. Uh, Because that's the whole part of Good Good. That's the whole thing. But then that's why you're comfortable with them doing their own brand deals and making their own advertising. Because at the end of the day, it's about the Good Good brand. Yeah, I think the biggest thing is try and not contradict what we're doing at Good Good. I think it's a bad look if one of the guys is promoting a different clothing company. Of course. If they're a part of Good Good. Everything else, though, yeah. Go work with whoever. Go film with whoever. We support that, collabs, all that stuff.

45:13As much as you never want to see people leave, it is a testament that you've built a brand that can sustain and live outside of you. Because our brand is called Colin and Samir. If one of us leaves, it's over. It's over. That's the end. That's it. That's the end. You're screwed. Yeah, you're screwed. And you guys have proven that you are a much bigger brand than just the ensemble, even though the ensemble is the competitive advantage. And that's really important. I appreciate that. Thank you. It's definitely hard. Like I was saying, in the moment, it's a lot harder to see that because you're like, oh my gosh, it's all falling down.

45:51But looking back on it, I think it was a huge learning experience to have stuff like that happen. And yeah, like I said, I think we all have a different perspective on it. I think it shows that we can do it and stay sustainable. it's extremely positive that a why i left good good video can do as many views as it does yeah yeah like that many people care yeah that many people care that that's actually like very very positive for the brand yeah i think also i'm sure you guys understand like working together a lot you almost become like brothers yeah so there is bickering there is like things that go on but ultimately that at the end of the day you love each other so when someone does leave it almost feels like i don't know like it's obviously not like you're not going to be friends still but you're just going to see them less and like your relationship just does change because a lot of our relationship is work like when we're together we are working yeah filming so like you kind of like and we're staying at you know resorts hanging out like we're just friends you know it's it's work but it's also not work you know at all at the same time so when you start to see that person less i think because that was probably like the saddest thing to me like when people do leave is like well i'm just not going to see this person as much anymore and i enjoy being and we're all still friends that's what people like they try to draw it out like oh my gosh i have such beef or whatever and we did we tried everything we could to like keep them in it but they had made their minds up obviously but yeah grant and i are still tight mike and i are still tight all that what's the difference between someone trying to make it as a pro golfer and someone making it big as like a member of good good or a youtube golfer like what's the pay discrepancy in golf like if you're at the top obviously you're probably making a lot right if you're yeah you're one of the guys who's like top top five golfers but then like if you're if you're really good you come out of playing ncaa d1 golf and you're making this decision of like do i go like the youtube golfer out or do i try and actually make it as a pro golfer yeah i mean both are so unfortunately you have one thing where it's like uh youtube golf is basically just up to chance of the audience Like, do they like you or do they not?

48:03Because that decides if you're going to be successful and get used most of the time. And then pro golf is up to chance of are you going to play well enough or not? So that's a very tough question to answer. But you limit that up to chance nature of it if you are able to join one of the groups, right? Totally. Or collaborate with. Yeah, like Brad, for example. Well, he, it was funny because we met Brad at this, we were filming at Oaktree National in Oak KC, and he played for OU National Champion, whatever. Like, very good golfer. And he introduced himself. I didn't know what he looked like, but I remember hearing the name Brad Dahlke when I was, like, younger watching college golf.

48:45And I was like, oh, I know who you are. And then we had a great day, and I was like, Brad's got it. I remember I told the guys after, I was like, Brad's got it. We've got to sign him, like, now. Like, yesterday, we've got to sign him. You can feel it. You just can tell. Yeah, and you can just tell. And I know that Brad, if he was sitting here, he would say he's happier that he's doing content. He says it all the time than if he were still grinding to try and make it on tour. Because that grind too, at those low-level tours, it is tough. It is tough. It's grueling, and you lose money every day.

49:15You lose money doing it. Yes. Unless you're winning, yeah. I read a quote from, I think it was him, from Brad who said, I just didn't want missing a putt to determine my earnings or my income anymore. Yeah. Which when you think about it that way, yeah, it's a much better situation to play golf, enjoy it, share your personality, and be able to make it a living. I made a 16 and probably made more money that day than I would have if I just made a par. Like I was doing this 18-hole stroke play. It's much more relatable. I hit like six balls in the water. And I'm like, okay, people are going to watch this even more now.

49:51Yeah. It's a very interesting, different thing with content in pro golf. You make that, you're beating yourself up. We experienced that a little bit in lacrosse. Samir and I built the lacrosse network. We were not great lacrosse players. People always ask, were you really good? It's like, you can look up our stats. It's not great. But we were super passionate about it. We were the biggest fans. We got access to hang out with the pros. And we could be that everyman for the kids at home who were like, Oh, I'm actually more like Colin and Samir than I am like Paul Ray. More relatable, right? If there's 123 million golf fans, which I think is like the latest stat, right?

50:28That's a lot of people. That's a huge addressable market. You guys are probably more like the average of those people than the pros, right? So then you go, okay, wait, that makes way more sense to have a relatable brand than like a sensational brand or like a superhero brand. And the ensemble just works so well because everyone is different there. like Bubby can go out and not shoot as well and then we have Brad who goes out and shoots 65 and so like people can kind of pick and choose you know maybe they like watching Steve also Steve just shows up and talks about animals it's like there's just sharp hits it with a pan or whatever you just you have that again the MCU I mentioned earlier it's just like if you want to dive into Brad's content you're going to see someone who's amazing at golf you know if you want to watch Bubby it's he might be golfing with a fishing rod or something you know I watched an hour-long video on Bubby's channel last night of him just like with his cell phone I think just talking for an hour about like his upbringing and the challenges he went through yeah I was like and I found it from obviously watching a good good video and it was just like yeah this is the MCU like I'm now more into Bubby and his storyline and what he's doing than like some of the other guys and then it makes it matter when you watch you guys compete yeah because that's the other thing about a lot of sports right now is like uh it's obviously working really well with netflix and like the f1 show was probably the first one that was like okay let's make people care about these characters that happened in tennis obviously full swing yeah right like if you uh if you deeply care about the character then the competition is exponentially more interesting youtubers figured that out with boxing too right it's like if you care about these people it's exponentially more interesting to watch them compete 100 100 so walking around like we came here yesterday and walked around in the space.

52:09It's like very obvious this is an apparel company. How big is the merch business? And was there a moment where you guys experienced and you were like, oh shit, this works? Yeah. Yeah. Yeah. Yeah. It was 9am April 1st, 2020. When we - 2021. 2021? Yeah. Whatever. Oh yeah. April 1st. April 1st, whatever. It was 9am. I just remember we all woke up and we were like, this is the day we're launching our apparel. Everyone thought it was an April Fool's joke at that time. And we'd post about it before. They saw the prices. Everyone was just in an outrage over how expensive it was. But we all knew, we were like, we made this as high quality as we possibly can.

52:55We made sure that this is the best possible golf apparel. And we are very competitive to everybody else's prices that are around the same quality. And I think it was also interesting because we were probably the first YouTube group or golf group to do something like this. Whereas with a lot of other YouTubers, it's merch. It's like you get a t-shirt or a hoodie and normally an overpriced for a t-shirt is like whatever, 30 bucks or whatever. I don't even know the price range. But for golf apparel, it's just more expensive when it's good quality. And we launched it and it was crazy. It was wild.

53:30It sold out really quick. I forget how fast. We just had no idea how much to order. We were like, what is the appetite for a$75 polo from someone that watches a YouTube video? So were you guys huddled around a laptop looking at the Shopify? We were at my desk with the Shopify open. And I just remember yesterday, it started. It was like 8.58, and Bubby was sleeping downstairs on a bunk bed. We're waking up everyone. I rented down the stairs. I was like, Bubby, get up here. It's 9 a.m. What's going? and like he ran up like groggy like what and like he's like hair's all messed up and we were all just sitting around there and the numbers just started taking up i think people i think there was like seven or eight thousand nine maybe it was ten thousand people on the website but the like talk about the emotion of that moment of seeing like those orders what was that i really had like it it's a lot yeah yeah it was pretty awesome because again we don't like we are creators at heart.

54:27We make YouTube videos. We sit there, we have the calendar and we, you know, go through like, we have a major here. We got to hit, the fans are going to want to see a, you know, we'll not ideal after that. You got to kind of mix up. We're just thinking about content. And then we're obviously giving as much feedback as we can in these meetings with the awesome team that we have. And just the merging of that, where it's like, they did a great job. We're just doing our thing. And then that day where it just all hits, It was wild. That feeling is kind of unexplainable. It was kind of like, did we just make it?

55:05It was kind of like, that's how it felt. Did that just happen? When you are trying to become a creator, the money, you don't want to think about it, but you inevitably have to. It is just kind of a fear of, will I be able to do this full time? Will I have to go back and figure something else out? because I remember dropping out of school to pursue my previous YouTube channel and my parents, my mom's a teacher, my dad's an engineer. They were just like, what? What are you talking about? And just that instantly just kind of creates maybe a little bit of a scarcity mindset, I would say, where you kind of are thinking about it.

55:41But then in that moment, it generally, I feel like I kind of stopped thinking that way. It was kind of like, okay. This is going to work. Yeah. I feel that way too, 100%. Like I said, it was a concept, and then it was just like, it all hit. Wow. Wild. That's cool. Those moments are like, obviously, those feel like movie moments when that type of thing happens. Yeah, 100%. Yeah, when we got our first office space, that was another, that was a crazy moment for me. I remember walking in, I was like in tears. I was like, this is crazy. Like, who would have ever thought? And that was the one before this, but wild.

56:17How big is the team? You mentioned team. I know there's a bunch of offices over there, but what does it look like and what are the important roles? It feels bigger than I feel. It's not super big, but it feels big. And it's growing, you know, every month. I don't know the exact number of people. I think like five or six people in like the front area that are working on apparel, designs, fit. Ten including you guys. Like here. Here, yeah. And that includes the like on-camera talent? No. No. So 10 team members, including them too. Yeah, including you too. Because that's the problem also we've kind of faced is scaling us.

56:59Because right now, we just actually hired someone that helps commercial stuff now, and he kills it. Yeah, the driver edit was one of my favorite edits from him. That was beautiful. Yeah, that was Cam. Like we said, we came from YouTube. we love that stuff but when it comes to commercial editing you know I don't know what I'm doing I assumed that wasn't made in house so this is the the drop for the new Callaway collab driver and I watched it and assumed oh whoever Callaway works with does that no that was Cam right in there yeah Cam is unbelievable yeah where was it shot just like in front of the yeah he kind of just set up we'll overlay some of that yeah that's crazy that's wild that's awesome and it brings again coming from our creator like roots and like what we are all of us us filming you guys and you guys on your own it feels kind of weird because it is it feels like it could be from callaway so it's like i also want to make sure that we you know don't get too cold in a sense i don't want it to feel like a brand that they got like that people don't can't relate with or whatever it's like super clean so it's a balance of that too but he brings that for sure that beautiful clean stuff And then everything else besides that, on the Good Good main channel, we have someone separate for extras, but everything else, main channel is me and Max.

58:20Yep. So, which is a lot. And I feel like it... We obviously have people we bring on, Luis and Jeff actually helps film sometimes. Like filming-wise, we usually need more than two people at this point. But editing-wise, it's Colin and I. As big as this all is, I still love that when I watch one of your videos, it's like those candy cam kind of vibe things that you guys have like your video with steph curry was so fun to watch because it although it was like steph curry it was so youtube like it was still so raw and just chill and fun and that all also is like by design yeah i would say like that is super intentional because we grew up watching it and like we know like i don't know like you never if you see steph curry on a youtube video it's with a red it's with this it's with that it's not some like shaky kind of like moving around like maybe you don't even perfectly catch him saying something like it just feels like a fly on the wall more there's a um a comedian on on tiktok named jake shane who he sat down with and he uh he said like for something to work on tiktok it has to feel like you're facetiming a friend and i actually think that as we move forward right now all content kind of has to feel like that because we have seen so much now yeah Right?

59:38That's so interesting. If we don't see, and it's also why like Barstool was so interesting to a sports audience. Like, oh, those guys are actually, that reminds me of when I'm in the room with my guy friends, right? So like you just want to see something that feels extremely real. So like a shaky cam is actually preferred compared to something that's going to be beautiful and pristine. Totally, yeah. What is the mix of like the business for GoodGood? like from merchandise to uh advertising to events like what what is that sense like yeah uh i would say our our main thing is merch yeah yeah well apparel we try and always instead of merch i actually like that distinction i think that's an important um yeah apparel apparel is like the main thing uh adsense is also very big which i know with youtube creators that's not as common just like an overarching YouTube, but golf.

1:00:33I mean, we're all family-friendly. Golf is a very niche thing, so I think advertisers get. It's also affluent. Yeah. View duration. Yeah. View duration, everything, long videos. So I think that that helps. And then, yeah, sponsorships are probably around the same. So you guys are, like, as a brand, you guys are solving a pretty big problem for a pretty big industry. So I would imagine that you've probably been presented with opportunities, whether it's like acquisition or someone trying to bring you into something. Because you're solving a problem that's probably to the tune of like 50 to 100 million dollar problem that you're solving for golf.

1:01:12It's pretty wild. It's pretty wild. And there's all kinds of stuff starting to happen in golf, whether like I mean, I was not familiar with it, but I remember reading the headlines about Live Golf. and the amount of money that can be into golf. Is this something you guys think about of selling good, good one day or a big exit or a big outcome like that? Because this brand is pretty scalable. It would still require you guys, but there's a future where it might not. Yeah, I mean, our goal has always just been like, let's create a big golf brand around content. And hopefully one day this brand can be, like Colin said, it can be a competitor to other brands within golf, you know, that are, I mean, household names if you're a golfer, a title list and stuff like that.

1:01:59It's a big lofty goal, but it's always been our goal. So I tell the story a lot, but I was at a bar shortly after I turned 21 and I was out and I saw a good, good hat. A guy was wearing a good, good hat. I was like, yo, what's up, dude? Love your hat. And he's like, thanks, man. I was like, nice. And it was like the best thing ever. I was like, you're telling me you just, like you bought a hat, probably from like some Google ad. I don't even know how you found it. And you have no clue who like we are. That's sick. So I think that that was a very big compliment, and it showed what hard work has done.

1:02:39And, you know, I think that at least if you look at TaylorMade and Titleist, no one really thinks now who created TaylorMade and Titleist. At the end of the day, like I want to do videos as long as I physically possibly can. Till the end of time, whatever I can no longer do videos is when I'm done. But when that time comes, I hope Good Good can live on and be bigger than me or any other individual. And hopefully that time is no time soon. But yeah. I think also like, I mean like that hat in general, just like the hats that just say good, like it just, the branding there is just clean. Like I would just, if I saw that, I mean, I feel like I would just be like, okay, that's kind of like a cool hat.

1:03:20I feel like that also is the goal in a lot of our designs too, is like, can this be something that someone, if they're not a fan, can they just wear it because it is clean, minimal, just looks good. Totally, totally. Well, cool, guys. Thanks so much for sitting down with us. This is awesome. Thanks for having us. We are going to go out to the course right now, which we're terrible golfers. So it's like golf, but the handicap is calling in spirit. Sounds like a fun. But we'd love to like cruise around the office too and maybe get some practice swings in so you guys can show us. But I'm excited to see what happens next with Good Good.

1:03:52I'm really excited about what you guys are doing. Thank you. I appreciate you guys. Yeah. I do appreciate that.