Is this the future of YouTube?

26:40Is that it's like public view count is this vote of like Colt's video is doing well. Mac's video is doing well. so now people are like oh maybe you do maybe it is important to tell stories about yourself and you know talk about implications of your real life and yeah I just think that's like an interesting moment in time right now I think also I think there's something specifically happening in New York these younger creators who are in their early 20s a lot of them like Casey Neistat inspired are now in New York where he was building his career and they're yes they're vlogging they're using elements of Casey but then they're also doing these scripted segments and making little sets and scenes like Jordan Studdard has done this too the grouch yeah like when Colt is in a hashtag okay so like I don't want to ruin it yeah yeah you should go watch it yeah if you have it but there's a moment where Colt is trying to get from point A to point B and he very easily could have just walked through the door of point B right but instead he drafts this like like scripted, strange piece where he's like going through a trash can, going through a tunnel, like a secret portal to get there.

27:55And it's just so good. It's so good. And the character there is played by Tejas, who we know. Yeah. Like it was just a who's who of the New York young scene. And it was awesome. It was awesome. It was awesome. Like honestly, great work, Cole. I hope you keep creating. I would love to watch more of your stuff. And I think to every like kind of young filmmaker, creator, like YouTube is still the place to express yourself. Like it is still, it's not just a place for creative entrepreneurship. It's also a place for creative expression. And I think what's really cool about Colt and what I hope he can retain is like Colt is a creative.

28:35He's working with other people. He's hopefully, you know, making income from, you know, the jobs he's doing. and then making this piece was purely, like it wasn't sponsored by anyone. Yeah. It was just like, that's, Colt spent hours making that. Hours and days and weeks and like I know that took a long time to make. Yeah. I remember when he was posting Instagram stories of like the rig he used on the city bike. That was like six weeks ago or something. Yeah. You know, like that took a long time to make and it was such a great creative expression. It just makes me want to like have an outlet where I'm not thinking about any other implications.

29:11You know, it's just like, just making something. Yeah, I think to your point about YouTube being the home for this, I think, you know, what Colt pulled off is difficult and it's only one video, right? Like he's got other videos on his channel that are great, but this one is like taking off. This one grabbed our attention. It's grabbed a lot of people's attention. If you're able to do it even once to like make a long form video that grabs someone's attention and they watched the whole thing, they may never forget it. Like I'm never going to forget the way I felt last night watching this video. Yeah.

29:43Being like, did you see that? Yeah, yeah, yeah, yeah. Stopping it, going back and watching. I'm just not going to forget that experience of those 12 minutes or whatever it was. And now when he uploads another one, like I'm there. Even if it's in six months. Yeah, totally. That's different. Totally, totally. Yeah. This comes from the subreddit from JM Something Helpful. May is mental health month Being a public creator is very vulnerable and a challenging thing even as someone who spent several years as a mental health counselor It still gets to me I would absolutely love if one episode of creator support during the month of may was dedicated to how to care for your mental health as a creator Yo, Colin and Samir you are both humans with brains So undoubtedly you've experienced mental health issues during your creator career journey Why not share a bit about it to the extent that you're comfortable with and what has helped you guys?

30:32keep going to be the successes that you are now. Bonus points if the ad revenue is donated to a mental health related cause. That's cool. I like the declaration there that we're both humans with brains. That is good. Being a creator is definitely a psychological exercise, especially for as long as we've been doing it at the variability that we've done it. You know, meaning like the high highs, the low lows, and the very long periods in the middle. That is like a psychological exercise for sure. You learn a lot about yourself, primarily because you have made this decision to commodify or productize yourself.

31:18Yeah. It's easy to get into an unhealthy obsession with self. Of course. And I think, you know, no matter who you are, whether you're a creator or not, you're thinking about yourself, right? And how people perceive you. But I found it to be extremely difficult. There's also numbers that literally value self, right? Like there's viewership numbers, there's ranking numbers in the YouTube studio, there's dollar numbers and brand deals. And those numbers are associated with your worth. Like what is coming out of your brain, what's coming out of your mouth, how you are portraying yourself is valued.

31:52I think sometimes even worse. I mean, I'm not the first one to say this, but I find comments sometimes to be much worse than a view metric. You know, I have gone through phases of not even wanting to look at the comments and we have pretty positive, good comments. I think what's funny is when I don't want to look at the comments is when I'm having a negative feeling towards our creations. When I'm like, we're not, are we not making something of substance? Are we not making what we actually believe in right now? And whenever I feel like that is when I slowly tiptoe on my phone to YouTube studio and I'm like, where is it?

32:30Where's the negativity? Give it to me. Tell me that I'm right. tell me that I'm actually making something terrible right now. And then I find it. And I'm like, there's the one comment. Yeah, they know. And then I'll screenshot it and send it to you. And I'll be like, see, we're making bad stuff, dude. I hate when you do that. And that is the spiral of like, you know, deep obsession with like how others are perceiving you, which is the whole, like largely what we're doing. Strange that we're looking for confirmation that we're as bad as we think we are. Yeah. So strange that that is even a behavior that you would go through the comments to be like, you know what?

33:08I'm feeling a little insecure. I have an inkling that I'm not doing my best work and that this is not good. I need to find someone. Let me find some stranger in the comments. Let me find one comment amongst thousands that validates this belief that I have that I'm not good at my job or good at what I'm doing or have anything. That's very strange. It's very strange because you'll go through mounds of positivity to get there. And at least that's something that I feel like I've gone through and have become more aware of. But I always try and like take a few steps back and be like, okay, the issue is that maybe I'm not making work that I wholeheartedly believe in.

33:49So then I'm seeking out. I need someone to tell me that. I'm like seeking out someone else's perspective to be like, yeah, it's bad. and I want that so that I can like push myself to change. But the whole thing I think is like, the question is around like, how have you dealt with this? Like it oscillates. It's a up and down thing. I think when I've been at my best is when I've like settled into routines that allow me to spend a lot of time with myself and understanding again, like what do I believe in? What do I want to put forth? And when I've been at my worst is when I'm seeking out my own personality and my own identity through comments, views, and metrics.

34:30And that oscillates. Like there's times like, you know, we went pretty viral on a couple of platforms in the past two weeks. And that's been this new weird experience of like, on Instagram, we had a video that did almost 10 million views. And that's like a whole new experience, a whole new high of like, I've never felt this virality on this platform where more of my friends hang out. And, you know, I was telling you, I was at a coffee shop and the barista was like, very calmly looked at me and was like, hey man, you're going pretty viral on Instagram right now. And I was like, I know. And it was weird.

35:04And you're dealing with a whole new high that then sets a new bar for like the explosive dopamine you expect from your work. I'm going on about this, but it's - No, I think for me, I've had to think about the fact that I consider some of our best work and my best work to have done, to have been done under very stressful circumstances. Yeah, true. Short timelines, no money. And frankly, things that could never be repeated because they were so awful to make. Now we're making things that are easier to make. I don't know if it's our best work, but I am happier with the time that I have to myself, right?

35:51Or to my partner. And the lifestyle that I have. And there's much more consistency. You and I are both, and I think a lot of creatives, are very inconsistent people. Yeah. Right? Now, luckily, we have a framework for our creativity that's a little bit more consistent. And that's not necessarily easy. And I don't know if it produces the best work, but I think it's healthier. Yeah. And I'm not saying, like, I think our work is bad right now by any means. I'm very proud of what we're making. Yeah, yeah. I still stand by it wholeheartedly. but when I rank it up against our capabilities, which are storytelling capabilities, which I consider to be like, we can make a documentary, we can do this.

36:30I believe we can do so many things. You know, a podcast does not push you to your limits of your storytelling capabilities. For sure. It's a different skill set. It's a different type of thing. So that's what I'm saying. I'm like, there are things that we could be doing that are much more stressful, much more uncertain. And the reward would be really high. if it doesn't go well, then I would feel really poorly about myself. What's your level of craving for that right now? It's complicated because it's high. Yeah. And I'm really trying to study documentaries right now and story telling me I really want to do it.

37:01I'm watching stuff on YouTube that I'm really inspired by now and I want to do it. But I also know how many years you and I spent doing that. Yeah. Both commercially and on YouTube making no money and how difficult that was and how kind of unhappy I was. Yeah. And what a roller coaster it was. So it's tough. I want to do it, but I want to figure out how to do it within the confines of a healthy lifestyle. Yeah, I'm craving some like explosive creativity right now for sure. I'm just going to let you know that. But again, to the question, it's like you got to develop habits and routines that keep you settled in when something goes really well.

37:43you actually don't want to go super high with it because your baseline gets really confusing. Like if you, if the confetti comes out of the screen, when you get a one out of 10 on YouTube studio and you're like, this is now a good day. Um, that's a dangerous place to be because you know, there's a number of factors that can go into getting a five out of 10 or a 10 out of 10. And I've lived in that experience of like going up and down with that ranking scale. and I've also had moments where I'm not even tuned into the ranking scale and that's a really, like if you have your own personal ranking scale and the things you look forward to or like things that happen in a day that you can control and that are lifestyle-based, I think that's whenever I've been at my best is when I'm like, oh, I'm really looking forward to journaling at a coffee shop this morning.

38:36I'm really looking forward to, you know, having dinner with this person. Like those things are my like, the baseline of, okay, this is enjoyable. And I'm not riding the highs and lows of creativity because what I've learned now at, you know, 33 years old is to stay in this for as long as we want to stay in this. It's like being on a sports team. You're going to win and you're going to lose. It's like almost guaranteed to have an undefeated season is really challenging. You know, like you're going to lose some games. And if you can settle into that, then you become a lot more stable. Did you hear Janice's post-game?

39:13Call him Janice? Janice? Sorry. I knew I was going to butcher that. Yeah, I did. Janice's post-game speech about failure. He's like, there's no failure in sports. There's good days. There's bad days. Yeah. I really liked that. I resonated with that a lot, as did tons of people because it was shared everywhere. Yeah, it was shared everywhere. But I appreciated that because I feel like people think sports is so binary and it's easy to think that creativity is binary because there are numbers now and there are rankings. Rankies? too much coffee. Yeah. You're buzzing right now. But you know what I mean?

39:43It's easy to think that it's binary, but it's not. For sure. Yeah. Yeah. It's very important to be like, to set goals around your mental health, to become very aware of, of how to track your mental health, your sleep, like all of the above. I think you have to, the same way that we would spend time like, or spend money on a, on a fitness trainer or a, you know, like a healthy meal, like spending time and money on your own mental and physical well-being, incredibly important. I don't think I realized that in my 20s. I always thought it was a worthy sacrifice in exchange for career progression. But if you want to be in it for the long haul, you have to get tuned into that.

40:24Okay, back to some of the mental health conversation and a bit of seeking out comments that are the negative thoughts in your own head. We've put out two shorts about AI and a long-form interview with Miles Fisher, who's deepfake Tom Cruise. And I had this concern in my head where like those shorts and reels went very viral. And I was like, are people seeing us as like pure like AI guys now? It's just like, even though we've only put out two pieces. But here's a tweet to respond to it. Seeing Colin and Samir slowly turn into AI bros is so discouraging. Watching what was once a channel made to celebrate and help online creators start to focus so heavily on something fundamentally anti-creator is astonishingly sad.

41:13Yeah. I mean, I don't believe it to be fundamentally anti-creator. It's interesting because a lot of people have shared our shorts or our reels about these new AI tools and they've added copy to them when they've shared it through saying, creatives, you got to go look for jobs. You're all going to lose your jobs. You're all going to lose your jobs. And it's interesting that the piece of content we made was a vehicle for people to say that. Yeah. That basically, as a creator, are you going to be replaced? And that, of course, is not our intention to make videos that make people feel like they have no hope in this career.

41:55Our intention, first off, is matched with our interest. We're extremely interested right now in AI and these tools. They're fascinating. and how they're aiding our creativity, not how they're replacing it. Right? Like it still comes down to, as Miles Fisher said on our episode with him, how you make people feel. The tools are going to change. Yeah, yeah, totally. Right? They've always been changing. The best thing, like one of the things I love that he said was about the advent of the camera. And we put out a reel about this too. He said, look, when the camera was invented, the art community was like, oh, painters are done.

42:31Yeah. They're gone. Like, cause this, this tool can now make something more realistic than an oil painting. But like, we still pay money to go to museums and look at paintings, right? Like painters still exist to this day. And it is like, the one thing I think everyone should recognize, you know, is that there's no stopping what's happening with technology right now. It's not going to stop. So I would advise everyone to learn about it, like get involved and learn about it, especially if you're a creator. Now, the other side of it is I think probably that we have not acknowledged enough the negative impacts of what's happening and how accessible AI and deep faking and, you know, synthetic media and like how that in the wrong hands, which there are many wrong hands on the internet or in the world is incredibly negative.

43:29How do you control this? How do you control someone like us who we don't want our voice replicated and saying something over there? Or we don't want our faces on something? Or, you know, like that. I don't know how you stop that right now. And there are negative impacts of it. Oh, absolutely. There's no doubt. You know, just because we put out videos about the positive impacts does not mean by any means we're like forgetting about the negative impacts. There are a lot of really bad things happening to creators, especially women, where like people are using AI to create like porn with their faces and their name, image, and likeness.

44:08And it's awful. And that like needs to be regulated, right? Like there's going to have to be so much regulation and also verification. TikTok already announced. Yeah, I saw that. some new rules around verification if you put out something that's made with a deepfake that you have to acknowledge. And if you don't, you can get stripped from the platform. It's going to be tough to navigate through it and verify all of it. But I do think it's something that the government and the platforms need to work hand in hand to figure out because it's just going to come in even greater numbers. I think there's also an exciting angle of AI, though.

44:49like and that's why we've made videos yeah i'm not saying also there's not an exciting angle like there's an excitement to it that is gonna unlock a lot of new things it's it's i think sometimes i have conversations with people that under play it you know or like kind of don't want to acknowledge how much things are going to change but my opinion is that this is the biggest shift since we were introduced to the internet like i you know this i've like stayed up at night late at night you know, exploring tools and come in and shown you things that I'm like, dude, that can you believe this is something that can be made?

45:26So I think it's going to unlock a whole new world of, of creation, but like Miles said, it's how you make people feel. It's like the, the, the storytellers still matter deeply. They're going to just use the tool, um, to create. So focus on becoming a storyteller and having really good taste in, you know, what to put forward and then use the tools to make that stuff. That's just, that's my opinion on it. All right. Question from Twitter from Parz. Are we running out of ads to fund the creator economy? The supply of creators is growing due to technological advancements, social platforms, and the gig economy, making it easier for people to create and share content, reach a wider audience, and work as freelancers?

46:14It is an interesting question because the majority of this industry is based off advertising. Yeah. And there has been a surplus of advertising. Yeah. Right. And maybe that's starting to change. Yeah. Well, I actually don't know if the ad dollars are going to change. They're just going to get more spread out because as an advertiser, there's a couple different philosophies. One, I could go all in with someone, right? I can find my Michael Jordan and do my Air Jordan thing, Nike Air Jordan thing, and go all in on one person. Or I can do the Skillshare thing and spread it across many, many, many creators and say, let me cast the widest net, Skillshare, Squarespace, these types of brands that you see across an incredibly wide net of creators.

47:02That philosophy might become more prevalent of let me spread this across many different creators and those rates might all lower, right? I'm willing to spread it, but I'm gonna take the same 10 grand and instead of giving it to two creators at five grand each, I'm gonna give it to 10 creators at one grand, right? So I think that is a very likely scenario where it's like, I don't think we're running out of ads. I think the more creators just might mean that ad rates go down for the middle tier of creators. The top tier, the people who are creating significant impact on audiences in the scale of millions and millions and millions of people will likely still get the big deals where someone wants to go all in with them.

47:49You know, like I think that's still a very likely scenario. What's going to happen is probably people who were, you know, considered micro creators or micro influencers in the past will likely see a bump in their ad rates. People in the middle class will see a decrease in their ad rates and people in the top tier might see more money. that it's just the distribution of ad dollars is going to change based on how many more creators there are. Some things never go out of style, like trust, reliability, and driving a Toyota. Take the legendary RAV4 and Grand Highlander, designed for maximum space.

48:25Hurry in. Offers end September 30th. Toyota, let's go places. And it may get a little bit more competitive slash the rules may change for what becomes valuable to advertisers. because views will be, you know, like you've said before, not all views are created equal, right? Like views, as hard as they can seem to get for creators are actually in a way, from a macro perspective, easy to come by in the creator economy. There is like a ton of viewership out there. But where I think we will see advertisers shift and start to really look towards is who's really having impact. And that's harder to gauge, right?

49:05Like you can look at comments, you can look at likes on the video, You can look at Twitter and see who's talking about what. But that, a lot of times, is like a vote of confidence from the advertiser. Totally. Making a partnership with a creator that they truly believe represents the value prop they want to represent, is truly having impact to the people that they want to impact. Yeah, Goldman Sachs put out a report. He said the size of the market of the creator economy right now is$250 billion today and is expected to double in 2027. to half a trillion dollars. So like, I think advertising spend is going to go up, but yeah, the distribution just is probably going to change.

49:45The best way to future proof yourself or safeguard yourself is to provide real value to real people. Yeah. That's like the simplest form of this, right? It's like, are you, are you providing real value to real people or are you providing value to a platform, like to an algorithm? Are you feeding into the tick tock for you page or are there real people seeking out your stuff? Um, that's the question you have to answer right now and like dig into how to create value for people Because if you're creating value, then there's many different ways to monetize If you're not creating real value, there's only one way Which is like platform-based ads and that that could substantially lower or go away Something semi-related that I found interesting this morning.

50:29So the writers just went on strike in hollywood. Yeah, and I was listening to the podcast about it and part of the reason that writers in Hollywood are going on strike, and there's about 9 ,200 of them, is that as their work ends up on streaming platforms, there are less residuals than there are on cable, which is advertising-backed, and this was like a different model because streamers keep all of their metrics and their numbers to themselves. So on this episode I was listening to, they were saying, you know, whether you're Wednesday, the hit show on Netflix, or some five-episode run of a show that doesn't really get watched, you get paid whatever you got paid to do that gig.

51:10Success does not play into you getting rewarded in the long tail for your work. And I was thinking about how unique it is, actually, that on YouTube we do have residuals. Yeah, totally. In that if our videos are good and they get watched five years from now and there is still advertising, We will make money from that work five years ago. That it's so unique, actually, that YouTube has cracked that code. Yeah, totally. To like pay artists and creatives. Yeah. Years after their work is done. And, you know, that is something that traditionally in entertainment, if you made a TV show like Seinfeld and you were a writer and they ran it, they still run it to this day, you get paid for that.

51:52I think one of the challenges is that traditional media has built this habit of it costing a lot of money to make. Like the reason James Carden's show is off the air. Did you see this? It cost$45 million to make his show. And – or sorry, sorry. The show made$45 million. It cost$65 million to make. It's a guy – it's a talk show. Yeah. Like how many talk shows – like we do a talk show. It's not that expensive to make. I mean, we're not doing carpool karaoke. You know, we're not doing those numbers. Sure, but like, think about how many different ways you could make carpool karaoke. That's not an expensive format.

52:33You know, like they just have built this habit of spending a lot of money on a lot of people and a lot of, like the traditional world just has a lot of habits that they have to probably undo. Well, that's a lot of the pain points that I think the writers are facing right now is that they have these things called like mini rooms. where shows are getting made with just fewer people. And they're just realizing like, we don't need maybe as many people as we needed in the past. And I think that's a tough thing for an industry to go through. Yeah. All right. We are officially in the deep end. Now, I don't want this to ruin our chances of going, but the Met Gala is objectively weird.

53:15Okay. I'd like to redact that from the show because I've said this many times before. Or I would like to go to the Met Gala. But I was just like looking at like the outfits. And then I started thinking about like the concept that I was looking at the outfits and like that everyone was there just looking at these strange, weird cat outfits. And I was like, this is, again, I'd like to go one time. I'm actually surprised after this many years, you're now realizing the Met Gala is weird. I think because of, was the theme like cats this year? I don't know what the theme was, but the theme is always whatever it is.

53:49and then it's on the people who attend to go totally nuts. There's just so many cats this year. And I was like, hmm. And you don't like cats. I don't like, maybe that's the issue. Make it a dog theme. Yeah, yeah, yeah. Maybe you'll show up. Yeah, or a pasta theme. All right, a video question from two guys sitting in a car who look exactly how we used to look sitting in a car, which makes me miss sitting in a car. All right, let's see this video question. Hey, Colin. And Samir. When you're starting out as a creator and you meet bigger creators and big figures in the creator economy, what is the best way to conduct yourself without being too needy or fanboyish?

54:25Watch the breakdown. Oh, man. Nice. Breakdown intro branding was fantastic. Yeah, we used that audio clip from the Drake song. Oh, so good. Okay, so we've been on multiple sides of this. The one side we've been on was the first time we met Casey Neistat. That was a complete explosion of word vomit, fandom. We need to tell you everything about us so that you can praise. Please validate us. Validate us. Yeah, like just a complete explosion disaster of what not to do. We felt very strange. I felt sick after that. After that encounter. Very strange. I would say now it's a hard thing to do because these people live in your imagination.

55:12that, you know, you look up to and that you aspire to be like. And then when you meet them in real life, they're people, just, it's a person. And mainly they don't have any context on you. They have no context on you. They really probably don't have any time or space to add you to their, you know, life. Even like, and in that moment, their default is like, I'd like to move on from whatever you're about to say. You know, and not to say that in a negative way. There's a lot, like for, for us, when I meet someone, like I'd like to, one of my favorite things is after we give a talk, like at like South by Southwest or VidSummit or something, just standing and talking to people for the next hour and a half, you know, like I'm, I'm super open to that.

55:54I like that. I like that context. If I am at a coffee shop looking to get a coffee and leave and you come up and start pitching me something, I'm not really interested in that. Um, we get a lot of resumes via email. We get a lot of pitches for like, Hey, I'll come do anything for you, um, through Instagram DM. Like that's not, it's just, it's really hard to have space and time for that at the moment. um so the way that we've seen it is like as we were kind of coming up and meeting people was like there is a level of like value exchange you have to be aware of that like this person is probably evaluating their time in a way that's like you know where is is there value to this moment not like are you valuable as a human being but like does this connect with something i'm doing or problem i'm trying to solve is typically what someone is thinking about um i mean that's worked for Colt Kerwin.

56:54You know, Steezy Cain put on his Instagram that he needed help with someone to film. Colt replied and then, you know. Solving a problem for him. Solved the problem. Yeah. And sometimes I do want to acknowledge that that problem might be like I'm in a certain moment like lacking some level of like human connection or like want someone to talk to and make me laugh or something. I don't know. But like there's a bit of like timing and context that matters. So again, like I'm open to the conversation at a panel discussion right afterwards, not so open if I'm out to dinner with my wife. Yeah. Right.

57:29So like when you're connecting with someone, like context matters a lot. I think it depends if, if, if the goal of your interaction is to work with the person that you're going up to meet, you should have an understanding of that and know that it's probably not the best time to try and make it happen. Yeah. Right. If I could take a long time, redo our interaction with Casey Neistat when we met him for the first time, I really would have just said, thank you for everything you've done to inspire what we currently do. Really enjoyed your talk. And then maybe one specific thing about how he's inspired me or why I'm like gracious.

58:06You know what I mean? Like why I'm appreciative and then leave it at that. And if he wants to continue a conversation, continue the conversation. I'd also say if you want to be peers with someone, act like their peer. Yeah. you know i think that's that's the thing that's it gets uncomfortable when someone doesn't act like you know if someone wants to be your peer and they don't act like your peer it's it's very uncomfortable to be treated in a way of like you know you're on a pedestal or something like it's a it's an uncomfortable thing i would say though don't act like you already know them no don't do that because we've made that mistake too where you just kind of assume you know this person and that you you kind of forget about the pleasantry of introducing yourself no but i always appreciate when people like introduce themselves.

58:47I agree with that. What I'm saying is like someone who comes up, who's like a creative person themselves and is like, Hey, I really like how you did this thing. That was really dope. Then I'm like, Oh, you, you're a creative person who sees what I am doing and sees the value in what I'm doing. Now I'm curious, what do you do? Cause you were able to see something that I associate only with, you know, the type of people I hang out with or type of people I want to talk to. So now we're peers because you just recognize part of my work that I think is exclusive to, you know, that's what I mean. It's like, had we, you know, when we chat with other creators, as we've gotten more and more comfortable with it, like to me, it's just like talking about stuff that I'm excited to talk about, which is like how they're doing their work.

59:35That gets me excited. And then that turns you into peers with someone. Yeah. Hopefully that was helpful to Colin and Samir from the future or the past. I don't know. Did you guys introduce yourselves? No, just said Colin and Samir, right? Yeah. Just said, hey, Colin and Samir. Well, by the way, filming in a car, fantastic. Highly recommend. It looks so great. Yeah. It's so great. Looks great. Sounds great. Okay. This question comes from Tyler Balkam. He says, why isn't creator support behind a paywall? It feels like this would be a perfect paywalled asset for you guys. It's a good question. You know, I think like we wanted to, it was first an audio show.

1:00:12We wanted to bring it to video. There was definitely a full thought of like, let's put this behind a paywall. And, you know, I think there still is. That's like still interesting to me. I like the concept of having it be funded by the community. I'm just curious, like from everyone who's listening and watching, like what's your reaction to that? And what would be comfortable? Would it be like we split these episodes in half and half of them are, you know, like it's a 20 minute episode on YouTube and podcast and the remainder is somewhere else is in an additional episode. Like what, what is exciting to you?

1:00:47Uh, and, and where do you see the value if you were to pay monthly for this? Yeah. I like the idea of having a community funded show and a place for the community to air directly what they like, what they don't like and sort of let that dictate a little bit of where the show goes and not have it be so algorithmic. And I think we are kind of building that here. You and I, I think are just, we come from an advertising background. We're very comfortable with advertising partnerships. You're many times dealing with one client instead of 4 ,000, 10 ,000. Yeah. 10 ,000 customers. Yeah. Exactly. Paying members.

1:01:24Yeah. Paying members. So I think we have a little bit of fear around trying something new. Totally. And just inexperience with it. Yeah. Yeah, for sure. But it's super open to it. I like the concept of it a lot. I do want to acknowledge the last thing that on the first question about mental health month was bonus points of ad revenues donated to a mental health related cause. Like I'd love to donate to a mental health related cause. I'd love some ideas as to where to donate. I don't know where to donate. My wife is a therapist. Maybe she can give us some ideas. She might have some good ideas, but I'm a huge proponent of it.

1:01:58Um, and I did want to acknowledge that. I don't think I said this when we were doing it, but like one of the most helpful things as a creator is to find a group of people going through the same thing and, uh, an open space to like share what you're going through, uh, or like just the highs and lows of what you're doing. Anytime we've been in a group of creators, it's been like so refreshing to be like, Oh man, you feel that way too. So, um, I urge you to, to find that you might be able to find that, uh, through the subreddit. You might be able to find that in the discord that we're going to be launching, uh, this month.

1:02:28Um, so yeah, that is my advice to you. All right. You have questions, you can put them here on YouTube. If you're listening, you can tweet them at us. You can send them through, uh, the subreddit. You can send them through a DM to us. Uh, let us know what you're thinking. Let us know your questions. All right. See you next week.