MrBeast reveals his biggest project ever

25:29You know what I mean? Which I don't even… Anyways, don't get me started. I feel like I've proven myself at this point. So it's still crazy, but whatever. When it came to the negotiation, what was most important to you? Hold on. I'm going to give you a list of three. Okay. Money, creative control, ownership. Oh, money, creative control. The first one's easy. Creative control. like if there's no creative control there's just no control of every single frame that's going out of the show then I'm not doing it like it's like there's no one I'm coming from YouTube where I can just do whatever I want whatever I want in the videos and then to a world where someone else tells me because it's just not fair to the audience right they're trusting when they come over that it's content that I back and like I just don't care what some exec says is good content like I literally couldn't care less you know what I mean I just want to make which is what I do on YouTube what I think is great content, what I really think the fans will enjoy and innovative, push boundaries, etc.

26:25So control, of course. And then the ownership of money, it's hard because I still reinvest everything my YouTube channel makes. People don't believe it when I say that. People didn't believe it when I said that four years ago, but still to this day, I just pour it all back in. So money, to me, is just a means to make great content. And so money was, well, creative control and then control over the IP, of course, would be number two because obviously I don't want someone to... But they're kind of the same thing. So those two, yes. And then the money, I just want as much as possible so I can make the show as good as possible, but not from the standpoint of making money.

26:58So that would be the third, but it's also equally important because an extra$20 million allows me to make that price full way bigger and do a bunch of other stuff. I mentioned those three because I assume you got to a place where you're happy with all three of those. Oh, I'm very happy. And I feel like the reason that a lot of creators don't succeed when they work with a streamer or with traditional media is because they end up having to give up creative control. They don't have ownership over the IP. They create some new joint IP. And the last one being money, the money is actually not that great in comparison to what they can make on YouTube if they're a YouTube creator on a certain scale.

27:39Yeah, no, agreed. And that's, I don't know how hard I want to go at them right now, but it's pretty interesting because, I mean, obviously i'm the biggest youtuber in the world so like you know just by nature i will have more leverage than anyone else and even me you know i'm having to tell these people why they should just let me do what i think is good content because i built the track record of it and i've proven myself i've i've proven myself more than any youtuber could ever you know hope to prove themselves and even with me you know a lot of platforms are just like they just don't trust you and they want creative control and they want control the bigger one is like control the edit so like you know if they don't like things they cut it out or they can make you put things in or you know fabricate things if they wanted to not that that might be why they want but that's just the thing they can if they have control of the edit you basically decide everything the narrative what goes in what goes out you can you know and so yeah if i'm struggling to get that as mr beast then i couldn't fathom someone with a couple million subscribers or 20 million subscribers like you know um it's it's really wild because that also there's just so the waterfall why that's a bad idea like i could talk for hours on because obviously then you're less passionate about it and you know i can't bring up examples from other creators but obviously i've talked to a bunch of other creators that did shows and that's like a very reoccurring theme especially with a certain platform that we don't need to go in depth on but you know that like they didn't give the the platform you know had the control over the edit and then you know the jokes were removed they forced them to put certain things in that you know because quotas and other stuff and it's just like just kills it kills the vibe and it doesn't feel like their show anymore and then it flops and the creator's like well yeah because you know this isn't what my fans are expecting and that's a reoccurring theme so hopefully if this does well i would love to you know uh because i can't talk too much game because i haven't i need it to crush first the more i say now if it ends up flopping i'm screwed you know i already said so much but hopefully it ends up crushing and then people can go like look they trusted jimmy and look what he delivered trust me you You know what I mean?

29:38But it's also a little bit too, if you want them to be more trusting, you're probably, especially if you're smaller and you haven't proven yourself on YouTube as much, probably just need to take a little bit less of a pay cut. Because like the more you're going to push these platforms for like a season one of something you haven't proven, the more they're going to want control to like kind of hedge their bet. But if you're like, hey, I'll let me prove myself on season one. I'll take a little less money. And then if I crush it, season two, just pay me what I'm worth. And you get a deal like that.

30:04I think that also would help creators. But like if you ask for the world on season one, and they have nothing to base it off of, because you've never done anything on streaming, then obviously they're going to be like, okay, well, now we're a little scared. Like, we want some control. But, you know, so then just like, take your number, cut it in half, and then just say, hey, season two, pay me what I'm worth. And then, you know, season two, they'll be way more trusting because they have like a thing they can reference, if that makes sense. So it is a little bit in negotiations there too. And a lot of creators haven't done this kind of high level, very intense, you know, things.

30:34And there's very serious ramifications because some of these deals, you know, they'll own the IP for 10 seasons. You know what I mean? And if you're making a season every 18 months, that's basically your life. And so they don't understand the ramifications of that and a bunch of other waterfall stuff. It's stuff we just don't deal with over on YouTube. And the thought of really realizing, oh, if I signed the wrong deal and this show does well, they just own me. You know what I mean? So you got to negotiate very hard, which a lot of people make some uncomfortable. I'm assuming you were actively negotiating.

31:06Oh, of course. Yeah, I mean, this is my first time stepping out of the YouTube lane. I've been 14 years nonstop this way. And I'm like, I'll go dip my toe over here a little bit. But, you know, it's very scary. What did you learn about negotiating? I mean, most of it was just what I said there. Because I could have obviously pushed for more and more money. But the more you push, the less control they're going to give you. So it's kind of like, hey, you know, let me just prove myself. And then we'll talk for season two and stuff like that. And also Amazon was just great. It's like, it was, they're just letting me do whatever I think is great content and trusting me.

31:39And I love it. Did you like fly out and like sit in a, like, I'm trying to imagine the actual negotiation room. Were you like in like a big boardroom with them? I was with a certain one, but no, not Amazon. And the certain one, it was, it was an interesting conversation, which you can probably pick up what I'm based off of everything I've been saying. But no, Amazon, they just got it. They never really, it's weird. like other platforms like they would never give it up but from the first call they were just like yeah that makes sense you can have control they were literally like we don't want it you're the master and I was like yeah why can't everyone just think like that you know what I mean was there any Feastables tie in with Amazon was like that part of the conversation or is it pretty separate yeah well you'll see when the show comes out obviously I'm not gonna make six hours of content without talking about Feastables yeah is that like my thought when we were talking last night about the show I was like are the contestants gonna be selected through like people who buy Feastables, like golden ticket vibes?

32:34Well, this is where it is a little different. I do believe there are regulations for game shows on streaming platforms. I'm still reading them. So YouTube is a little different than this. Because YouTube, I can just do stuff like that. I can just be like, you know what? Pull up a database of 100 people that bought chocolate bars and pick 100 random ones. I think I can do that over here. I don't know. So I don't want to say anything. And then someone be like, actually, that's illegal. Right. All lawyers wear glasses. Yeah. Yeah. I mean, I think that like, that's the obvious, like it seems like as you're starting to move into new deals, like having the commerce tie in and the Feastables tie in is like, yeah, it obviously makes sense.

33:17Yeah. Oh, wait, is the camera over there? Let me, there we go. That's our camera. My bad. Yeah. I wasn't even in frame. I'm bad at this. So can you tell us what the, like what the prize is? You tease that. No. No. But it's the largest prize in game show history. It's the largest cash prize in history, yeah. My hope for the show, outside of it being the largest cash prize, outside of it having the most amount of people, is that it still feels very YouTube. Oh, it will. Having just watched your abandoned video, Seven Days, there's a clip where you're flying a drone and you fly it and you land it right next to a cat.

33:49Mark Rober's there as well. My hope is that it's this really massive show at a crazy scale, but we still have cameos from creators at times. and it still feels at times like YouTuber-y. 100%. When does the host of a show ever fly a drone and then you watch the feed of what it actually looks like? I want it to feel still connected to you and doing some things that you would only expect to see on YouTube. It's funny you saying that because it feels like some high-level thing, but I literally was just like, that's a cat. And I just grabbed a drone. Totally. There's nothing super strategic about that.

34:25Exactly. Especially that one because you could argue that was very drawn out, but I was just like it's funny a cat walked up to the drone agreed I mean same thing but the thing is just it's just me and the boys are just naturally a little stupid and silly and so yeah on set we're just going to be doing dumb things the whole time and then since there's always a camera on you know well the editors will be like wow that was funny and put it in I mean even just being at some main channel shoots today with you like Chandler and Nolan were just actually making each other laugh and then it was being caught on camera and it was making me laugh too just sitting there and I was like this is like the beauty of YouTube.

35:00And I really do hope it translates. I will say the other thing is that as we were talking about this interview, Colin and I were like, is Jimmy still a YouTuber? Like being on the cover of Time Magazine, like where you're now ending up and now having an Amazon streaming show, it's hard to wrap our heads around you being a YouTuber. And we were having this conversation with some of your team. Yeah. And then they showed us this picture. Oh gosh. Okay. This is you recording voiceover. Yep. with mattresses, like a makeshift VO booth for your most recent video. And I was like, this is YouTube. Of course.

35:34And that was one of your best performing. The VO ended up in one of your best performing videos. I mean, that's top 10 most viewed YouTube videos, 24 hours in history, not music. So yeah, I mean, agreed. He's referencing, so I spent seven days on a deserted island. Right after I finished, I had to do VO, but I couldn't go to a booth or anything. So we just set up a booth in a random hotel room on a random island. And I had to crank it out so we could quickly throw it in before the video went up. I mean, yeah, I still film, you know, some months, 25 days out of the month. And then the five days I'm not filming, I still got to do voiceovers and all this other stuff.

36:03So I mean, I'm about as a YouTuber as a kid. I'm more of a YouTuber, spend more time filming than probably any other YouTuber on the planet. And this setup is like DIY. And it's like one of the most, like you just said, one of the most watched videos on the platform. And it's like traditional media does not, can't like comprehend that, right? Like that video can just be recorded on the go and it's like, just makes it into it. I mean, we literally just took all the blankets and pillows and put it up and just had this little microphone, threw it in there. Because if not, we wouldn't have uploaded.

36:30So, you know, you got to do what you got to do. When we talk about scale, Prime Video has like 220 million subscribers. Okay. It seems low. I feel like, I think it had more. Does it have more? I thought it was closer to 300. Okay. So around, let's say 300 million. Yeah. That's still, your most viewed video is, you know, 580. Yeah. Do you, like when you think about like scale, what do you think about when it comes to going on a streaming platform where the ceiling is actually potentially lower than it is on YouTube, right? Well, that's one of the beauties of Amazon is a lot of people do have Amazon Prime.

37:04And what's interesting is like, you know, you could say the same thing about Squid Game, right? Probably back then only 200 million people had Netflix accounts. But somehow everyone on the planet watched Squid Game. You know what I mean? So a lot of people, a lot of households have one account. A lot of people go watch it with their friends or whatever. So it's like, for the most part, that applies than most shows, but the shows that really do well and crush, for some reason, they somehow manage to just kind of transcend that barrier a little bit. Obviously, it happens a little more on Netflix than it does other platforms, but more people know about The Voice than actively probably watch shows on Amazon Video, if that makes sense.

37:40So I'm hoping I can get to that point where, I don't know, people just find a way to watch it. If it's a great show, they just do. Yeah, because essentially, you can think about it as like, if someone has a prime video account, there might be four people in the household. Exactly. Right. So, and obviously a lot of people sign up for prime too. So, which would be great because then season two, I can have a bigger budget and go even crazier. Is it all going to be dropped at once? All 10 episodes? Or is it, it's not weekly, is it? That, I'll be honest. I don't, I haven't put any thought into it. All I put thought into is like, how do I make this the greatest show ever?

38:15I haven't even thought of that. What would you prefer? Or what do you prefer as a viewer? Do you like to binge? At some point, I'll probably look at the data and just kind of do whatever the data says people like. I don't know if people like the anticipation of waiting and talking about it, especially contestant-based stuff and theorizing. So I will want whatever makes the best experience for the viewers. Which I don't know. I can tell you that on YouTube. Back of my head. Streaming services? I'm not even going to like… I am a toddler in the stream. And I've spent a ton of time watching every game show and studying content.

38:50but the actual back-end application and all that other stuff, weekly drops all at once, I know nothing and I'm not even going to act like I know anything. And so at some point, I'll go deep dive, pull all the data. Amazon will probably give me anything I want and help me with that and then figure it out. But right now, because we got to shoot in a couple months, we had to make sure we have just the perfect, greatest, most insane episodes ever with that. And then now we're starting to bring them to life And it's like, it's also one thing to write like a, you know, episode that you're going to spend$10 million on and, you know, build like 20 just ginormous massive sets and all these inner workings.

39:32And, you know, just to think of it and like that, you know, even just, but then like to actually build it, it's like, it's just a whole different animal. And so like, we got to start that process now because we're going to fail a lot. Again, it's like every episode is going to be like our biggest YouTube video ever. so it's like yeah and you can't really adjust in real time like you can on YouTube yeah like video to video on YouTube you could probably make some pretty drastic changes oh no we will like just in the sense of like you know like I mean this is what we do like nothing ever turns out how you want and the thing is something can always be better it literally can't like an episode you can never like write an episode and say this is factually perfect like so even even the day before you're gonna be looking at the sets and be like actually this could look better this way or we could tweak this or actually if the lighting was there, that would hit this vibe.

40:18Like all the way up until the literal millisecond of filming, we're going to be like, you know, optimizing and making it look better and blah, blah, blah. Because the thing is, it's never something you film. It's never like, okay, it's now perfect. It's just, it's close enough to perfect where I don't care to spend more time fixing it, right? It's like this, but it can always be better. It's just, yeah. But once the 10 are locked, they're locked, right? And they just start coming out. Once they're filmed, yeah. Like if you start to understand some data about how people perceive episode one, in episode two.

40:46Oh, yeah, yeah. That stuff, 100%. There's nothing you can do if it's in episodes three, four. Especially because it's unscripted. I mean, whatever happens, happens. I can't say, yeah. Is there any, on the streaming show, on the Amazon shows, I love how you keep bringing it back. Well, I'm very curious about it. It's like a, it's such a new thing. Yeah. You know, and maybe it doesn't feel as new to you, but if you zoom out. I've been in the weeds on this project for so long. But if you zoom out, it's a really big deal. Like, it really is. And again, as... Factually and metaphorically. Actually, it is the biggest deal in our space, but metaphorically, it's a big deal.

41:19I think to us, because we've been on YouTube for so long and fascinated by this space for so long, and this convergence event feels like it hasn't happened yet. It feels like a bigger deal to other people than me because a lot of creators have always been like, saw YouTube as a launchpad to stuff like this. Whereas for me, I mean, if I never did a streaming show, I'd be like, all right, you know, business as usual. Before the last 14 years, I just want to be the biggest YouTuber in the world. you know what I mean? So maybe that's why it doesn't like people keep saying that everyone's like like they're just so like emotional over the show and they're like this is such a big deal and I'm like I literally make like mini movies every two weeks like I've been doing this for years now like it's like I don't know what I was expecting but I thought we were going to come here and every employee everyone was going to be like Amazon, Amazon it's Amazon week like this is the Amazon week and then you realize everyone's like focused on today, tomorrow the day after.

42:14And the next two weeks. You have a lot of shoots over the next two weeks for main channel. But that's where... So, if an Amazon's employee watching though, don't you worry. I'm all in. I'm going to make this the greatest show you've ever had. I'm putting every ounce of brain power we have and it will be phenomenal. So, don't worry. I got you. And I am very bullish. I do think it's going to be a big part of our future. But, you know... I know Samir asked, like, do you see yourself as a YouTuber? And I think about that of like, yeah, everyone's always thought of you as a YouTuber and probably still does.

42:43But 10 years from now, when you've got Feastables, I wonder, do people think, oh, Mr. Beast, he's the chocolate guy? Or do people think, you know, let's say the Amazon show goes really well and you launch an entire studio of unscripted television, streaming, whatever. Do people think, oh, that's more of like kind of a Hollywood style? I'm always going to be a YouTuber first. I love this platform. This platform is what made me who I am and this is my number one focus and it always will be. Because at the end of the day, anything behind a paywall just will never be as big as something for you like YouTube.

43:18I hope to keep our viewership growing and just I'm all in on YouTube. There's YouTube, everything else below it. And nothing else will ever be more important to me than YouTube. Because that's what got me here and I'm not letting up now. I'm all in. I don't even care if the platform starts dying. I'm a YouTuber till death. That's the thing I always want to keep as my North Star. because like that just stupid obsession of that, you know, is what got me here. And I do believe it will keep taking me to other places, you know? Here's my question. The majority of all of the space that you have here is dedicated to YouTube for the most part.

43:52Yeah. Where are you going to shoot the show? Like where? The problem is if I said it, it would give away things and also people would camp out there, but it'll make sense when you see it. It's a monster of a project. It's a lot of people. So, yeah. It's going to… I also, I don't, we haven't even got to spend too much time together because we've been working so much, but our studio over there, the other campus, we're building an expansion on the back. It's two times bigger. So that won't be done in time for this, but when we do season two, I will have a lot of space. And is that in mind? I mean, we saw the mock-ups of it.

44:28Are you announcing season two? Well, I mean, that's assuming season one doesn't do well. If season one doesn't do well, then I'm just going to, you know, cry and hope no one ever remembers it. Yeah, I mean, we saw the mock-ups of the new studio. But that's mostly for the videos. So obviously, I mean, I've said this before, but our biggest bottleneck is space because, you know, like ages one through 100, those 100 cubes, that took up 40 ,000 square feet, like almost all over our studio. And so it's just like, if I want to upload more, and like, you know, we're trying to get to the point where we eventually upload three videos a month.

45:02And, you know, if I can find the time and not go insane, four videos a month weekly. That's my end goal. But that would be hard because I film on average like six, seven days of video. So that would mean I'm literally filming every single day I'm awake. Right. So I don't know if we'll ever take it that far. But even then, let's say we need to work on six videos. I've told you this before. And one video takes up the entire studio space, which is because our sets are so big. And we go so all out when building these things. These are monster projects. And they take months and months to build everything and make it look good.

45:36It's like, well, then how do you work on the other five? You know, which then results in us having to do things like go film$1 versus million dollar hotel room and other stuff like that. Because we can't film local because like a single video took up our whole studio space. And like, got it. To me, the answer isn't make the video smaller. That's, I don't want to do that. Yeah. So that's like been a problem. And so that's why we're building more space. So I can like do two or three really, really big, epic set build spectacles, which I really love doing. and it's really fun because you can be super creative and I like just seeing the vision come to life at the same time.

46:11Yeah. And when you build this, from what we've heard, it'll be the largest soundstage in North America. Well, to be totally transparent, I've never looked up the database of largest soundstages, but I've had multiple people that I do trust that they say that. Say that, yeah. So take it with a grain of salt because I don't know, but people are telling me it will be. I'm just like, this is what I need to make my videos because my videos are getting so big. And they're like, Jimmy, this is larger than anyone else has. I'm like, okay, I don't care. I need it. Can we start building? So that's kind of how these conversations keep going.

46:45Yeah. It is interesting that there was a time where when we first came here, this was the only space. This was like the main space that we're in right now. So this is what we would call just Studio A. It's, I don't know, 10 ,000 square feet. We used to film all our videos here. But yeah, you see all the names written up. Like that's from a video. Yeah, there's a lot of history here. I actually, I haven't been here in a bit. And when I walked in, I was like, oh man. Yeah, I mean, even I felt that. Because when we walked in here two years ago, like all your play buttons were on the staircase. Remember that?

47:16Yeah. And like walking around here, I was like, that's crazy. We thought this was here. We were like, this is crazy that a YouTuber has like a warehouse space they shoot everything in. Yeah. But now it seems like you don't have much space. Like even the shoots that we went to today weren't inside studios. One of them is happening inside a studio. that other ones are happening. And then also, the other ones are happening that need like, you need like three months to finish those videos. Exactly. Well, he's talking about the survive 100 days from a bunker win$500 ,000. Again, that's why I have a hazmat suit on.

47:47Yeah. But they're going to think I hate them. I'm selfishly covering Prime because I want to promote my brand, but not because I don't like Prime, to be clear. Logan's going to be like, what the heck? Last time we spoke with you, you said something interesting about your brand deals. you said that your viewership is getting to a point where it's exceeding marketers' budgets. Like they can't really afford... Oh, that is a massive problem. And when I hear you say that some of your videos take like$3-4 million, the cost of the video seems like it keeps going up. Yeah. I know you have Feastables, but how do the economics make sense?

48:23Well, luckily, as I spend more, the views go up as well. So that seems to help. I'd have to look at the data. It's been a little while, but I'm pretty sure we're doing over 200 million views. We're doing, I think in the first 30 days, the average video right now does 140 million views in the first 30. And then the first year, I think it does like 220. So it's just like, name one other avenue in the entire world right now where you could reach 220 million people. Literally. It's not possible. It's literally the only way to reach that amount of people. You could do the Super Bowl, which also works very well if you want to target Americans.

48:58the beauty of us too is we're literally all over the world. So you can factually get something in front of literal percentage points of the human population when you sponsor one of my videos. So people who really want a global presence, it's like perfect. You know what I mean? And yeah, it's just worth a lot of money to them. So advertising is making more sense. It's definitely going up. Yeah, it's like the thing is basically my brand deals for the videos are just basically go up as like overall the world realizes YouTubers are valuable. and their marketing budgets go up. Because it's just basically, oh, 2024, we're going to allocate more to spending on YouTube videos, which means there's just more for me to make.

49:37But it's like, obviously, these companies, they just have a set amount of money and they just can't really go above it. So I just kind of go, you know, my brand deal rates are just whatever people have, you know? So when we looked at, we pulled some of like your videos and the kind of general categories, I would say, of the videos in the past couple months. And then when you and I were sitting down together in Montana at Spotter Summit, you showed me the thumbnail mocks basically for the whole year, right? All the videos planned out. And there - You could have taken a screenshot of that and printed views.

50:11You could have predicted trends before they popped up. But, well, I mean, what's interesting to me is that I sat next to you and I was like, well, dude, some of these aren't the trends that worked last year for you. Like you're doing new things. And I found that to be really interesting that like - Oh, I have so many new concepts this year. Oh, you're going to get me so excited. I asked you about$1 versus. I was like, why aren't any more? Like, what's going on? You're like, well, that's done. And I thought it was really interesting that, like, that is a really, I mean, that format performs really well for you.

50:40Yeah, it crushes. But you're - It's some of the literal most viewed videos in the history of YouTube. Yeah. I think Plane Ticket's one of the most viewed videos, right? Well, you can look at, you know, you can see the most viewed videos on the entire platform last 365 days. what you can't see. I don't even know what I can see. So we can't. Here, let me just pull it up so I don't actually misspeak. Hold up. Let's see. So these are the most viewed videos on the entire platform last year. This is an ad by Google, so obviously it's inflated. So if you remove the Google ad, the most viewed video in the last 365 days on the entire platform is$1 versus$500 ,000 private jet or whatever, plane ticket.

51:20And the second most viewed video on the entire platform was ages 1 to 100. Yeah. So 348 million views. No video that lost 365 days on YouTube got more than 348 million views. That's excluding music, obviously. Right. Yeah. So that to me is interesting. And number six is$1 versus$1 million yacht. And number 10 is$1 versus$100 million car. And number 14 is$1 versus$250 ,000 vacation. Yeah, I mean, they're all up here. These are all world record videos. And you don't have any$1 versus planned this year? No, I'm not doing them anymore. So when do you abandon a format that's working that well? Well, at the end of the day, it's just like, every year we've had formats that do really well.

52:00But if I kept doing the formats that were crushing back in 2020, I wouldn't be where I am now. Eventually, they would fizzle out. I'm a big believer in ending on a format while it's not too old. And if I did like, and that's not to say I won't do another$1 versus, I might do one here and there. But for the most part, if I did another, I think we probably did seven or eight. and yeah, all seven or eight just absolutely just went, you know, nuclear. But if I did like another five, it's just like probably around the third or fourth, people would start to be like, okay, like I've seen 10 of these.

52:32Like Jimmy, how many times do I need to see you look at something that costs a dollar and then go look at something expensive? Like I kind of get the gist. And the ultimate problem is I only can upload so many videos. And we have so many viral great like ideas that I want to bring to life that it's like, for other creators, I don't recommend you do what I do. You should probably milk the formats more, But there's just so many videos I want to film and so many different ideas that no one else is doing that I want to bring to the table that it's like, I don't want to do 15 of those. Because those other eight that I would do, I could have done something more original and creative.

53:05I already gave the world what I had in that format, if that makes sense. And people feel that energy and that keeps them excited because it's always fresh and new. And that's why the viewership keeps coming up. you know yeah because you actually do like quite a wide ranging variety of content on your channel yeah it's actually pretty crazy it's actually kind of crazy I was weirdly thinking about that this morning I was like it's wild how like I'm going to pull up the channel yeah so like the newest video is just me and the gang spending seven days in Abandoned City and then before that it's a single contestant facing his biggest fears and before it's us going on the private islands in the world and then it's a person trying to protect $500 ,000 from me blowing up and then it's me spending seven days in solitary confinement and then it's rescuing a hundred abandoned dogs and there's two people trapped together building a hundred wells.

53:52Yeah, it's kind of crazy just how they're all... It's a pretty big variety. Especially when one of them is you spending seven days in solitary confinement. Like some of the other ones it's like you're the game master. But I would imagine there's only so many you can do where it's like oh, I'm buried alive for seven days. I can't believe I did that. That one was crazy. Buried alive. And solitary. Solitary was rough. Can we expect to see anything like that in the Amazon show where you're actually putting yourself? The only problem is it wouldn't fit because the whole point is down to the one to win the world's largest cash prize.

54:22So I would, I mean, I'm always down for a challenge. And I like doing those because it shows that I will never put someone through something that I wouldn't do myself. And I actually mean it. You know what I mean? I'll figure myself alive for a month. You know what I mean? To prove a point. I prefer not to, but I can't do it. I think you should put yourself in some sort of challenge and have the contestants bet on whether they think you can do it or not. Future me, when you watch this, write that down. I think there might be something there. Or just me. Or maybe not even me, but just the gang being a part of it.

54:50I'm thinking through the episode. There's a little bit of that in there. I think it's just like, it's the competitive advantage. Yeah, it's just, I have to be careful because there's so much just disgusting amount of money on the line that I don't want people to think I'm influencing it or being biased. And so if I'm involved in any way, then you could be like, well, Jimmy did this because of this. So if I am, it has to be in a way where it's like random or I can't see them or I don't know. Like, I just, yeah. Like, imagine you lose, you know, millions upon millions of dollars because, you know, I just do something that's not fair.

55:22You couldn't last another day doing something. Or because I just like pointed and said like, you're out. Or I did something that like, so yeah. It's just a delicate line because there's so much money on the line on that show. Yeah. Yeah, that makes sense. So can we talk about why your most recent video trapped on an abandoned island or exploring the… Seven days abandoned city. Seven days abandoned city. Like, why do you think it's performing how it's performing? Because it's performing really well right now. Yeah. Well, one thing I'll say at the start, because I might forget, is we had the guest stubs on it.

55:56So do you know who it was? Yes. So I went through. So if you guys don't know what Jimmy's talking about, if you go to like the multi-language audio on your video, I was poking through it this morning and it has all the normal languages. I mean, not normal. It has 14 languages. Only 14? It has more now. Okay, I was going to say, it should be 20. Yeah, it has a ton of languages you're scrolling through. And then it goes, it says Klingon. And then it says Zulu. I was like, what's Klingon? And I clicked it and that's a guest dub from Feday, right? No, that one's… Oh, that's MythPat? Yeah, MythPat.

56:26He did a guest dub. And like, actually, if you look at it, like 15 % of my comments are about him. Yeah. Doing the dubs. And the two videos ago before that, we had Feday, which a lot of you might not know who he is unless you do dubs, which you should, unless you hate views. Then a lot of you will. he's a large Spanish-speaking creator. He did my voice on a video. And like 20 % of my comments were about it. And I did like his audio track. All that video got like 5 million views. Like 5 million people clicked on the wheel, switched it to his language to listen to him voice acting. It's a really interesting idea to have other YouTubers voice acting.

57:00Did he promote it, obviously? He mentioned it, yes. But I mean, his fans… Which is smart. Well, and I did some stuff for his channel. And so it also helped him as well. but he's just like there are a lot of people just really love Fede and Midpat and so it's just like just yeah it's kind of like a win-win it's a good idea cross-pollinating yeah is that something is the Amazon show dubbed oh of course it'll be dubbed most of my audiences speak English anymore so if it's not dubbed there can be a lot of confused people and what's the impact of dubbing on the channel right now like how how many more views do you think are happening because of the problem is I'm not a if you would ask me like a year ago I would know all this I'm so like just filming all the time.

57:40I'm not as in the weeds, but we have a large Spanish-speaking audience. We have a large Japanese-speaking audience. We have... I'm trying to think of some of the other hotspots. Portuguese. I mean, just honestly all over the world. Dubs are crushing on our channel. Yeah. We got to start dubbing. I mean, this one's a great one because this will have the most natural flow in because, you know... Right. Because it'll get recommended against my videos and people will watch it. I think that would make this the first dubbed video on our channel. You never dubbed the last one? We talked about it. We literally watched it.

58:08We walked down the street at 2 a.m. in pitch black. We're still working on putting graphics on the screen when you bring them up, man. Give us some time. That was crazy. I have a memory of it. It was like a blinking street light. It was super dark, super late. We saw a turtle on the side of the road. And I'm explaining to them why they need to dub the podcast. You're right. And I was like, you're not going to do it. And they didn't. But this time, we'll see. This time, maybe. Okay, wait. So hold on. There is no maybe. This time, we have to. Because that way, I can be like, look at the difference.

58:38Yes. Yes. Okay. Um, this, this most recent video, like the one thing I did think that was interesting, you tweeted obviously kind of like a big magnum opus, uh, version of a tweet of like, it's time to slow down videos. All YouTubers, let's, let's chill out a bit. Um, I do feel like what you did in 30 seconds in the intro is what you used to do in 10 seconds in this intro. It doesn't feel like it, but the intros are definitely way less overstimulating. They're still fast paced. There's still a bit of like, we're here on this, you know, like there's like the style of talking there's the text it's louder you borderline yelling agreed but then there's these interesting moments where like there's like a sweeping drone shot after 30 seconds and it just slows down a bit and then there's a part in the middle where you explain the history of the island and it's kind of unlike anything i've seen in your videos before yeah so i was interested like is do you feel like because when i looked at this video the main thing that stuck out to me was actually the thumbnail yeah it was great the thumbnail was really different.

59:35I know. I love it. Do you think it's like that mix or this is a really well-performing video? The thumbnail is more based in realism. Yeah, it is. Which, you know, I want to make my thumbnails more real over time. It's just

1:00:16You know, there's so much to do. guy and just let a lot of things breathe. And the retention was phenomenal. I mean, that video is almost on 200 million views. Same thing with Trap Together. So that format did really well, just making the videos longer, letting things breathe, letting you really get to know the character and just adding a little more depth to it. And same thing with the seven days videos, everything. My average video probably used to be like 11 minutes and now they're closer to 20. I've factually almost doubled the length of my content, which is a big deal. No one really notices it because it's just kind of subtle.

1:00:49The videos went from 12 to 13 to 15 to 20, 25 over time. But my videos are twice as long as they used to be. And they're like 30, 40 % slower than they used to be. And I'm yelling probably 50, 60 % less than I used to. Mr. Beast with 50 % less yelling. Yeah, I know. I looked at the old videos and I'm like, I don't even know why I was yelling. I don't know. That was just what I did. I think it was because I used to not wear a lapel. and someone talked really loud to the camera mic. And I just kind of, I didn't even realize that was a habit. Our old videos were screaming at the camera. Yeah. And I catch myself sometimes I'm filming and I'll just like start talking absurdly loud.

1:01:28And I'm like, I don't even know why I'm doing that. It's kind of like an old habit. So we kind of just like, you know, and these are all things people, you know, used to tell me and give me feedback on the videos saying they're too fast paced. And it was just like, I just wasn't, you know, good enough to know how to like act on that information because it's just something you have to learn over time. And it's a skill set I never learned. And so we're just so much better at all of it now. And it just took time for me to really figure out how to do it my way. Not like, you know, like I could have easily done what someone in traditional would have.

1:01:58But it was like figuring out how to slow down a video, but in a mystery style. Because they still are fast paced, but they're like, yeah, they're slow compared to my old stuff. But this is how it should have always been. You know what I mean? I feel like we hit a good medium now where it is just very, very enjoyable and you feel something and you leave more fulfilled watching the content and it doesn't hurt your head to keep up because it's so quick. You know what I mean? So where we're at now is where I wish we always were, but I just kind of... I think that's a really good lesson for other creators watching that you just said, this is how it always should have been.

1:02:31Because I feel like the whole Mr. Beastification thing, a lot of the problem was people were trying to copy what you were doing and mimic your pacing and mimic your yelling. Well, the problem is too, it's like people copied what I did, but there were still things I was doing right back then, but they didn't know why. They just thought fast equals good. And so it was even worse than what I was doing before. So I was overly fast-paced, and I was just missing the mark on certain things because I'm ignorant. It takes time to improve and learn. The beauty, though, is I will never stop learning and improving.

1:03:00I'm going to look back at my content three years from now. I'm going to look back at the content I'm making today and probably say similar things. Like, oh, that was garbage. I should have been doing blank, blank, and blank because I'm just obsessed with always improving. but yeah back then they were a little too fast all these other stuff lacked a little bit of depth here and there and storytelling and so that's me but then these other people they don't even know the things I was doing well they couldn't even recognize that so they were just deducing fast equals good loud equals good so it was even more extrapolated out deductions from my videos I mean a lot of content I mean honestly I'm a little grateful for it Because it's what really made me take serious like slowing things down.

1:03:42Because yeah, I would watch a lot of other like… I guess people would call it like Mr. Beast clones or whatever. And it would like physically hurt my head. I just don't understand why this has a million views. And I was like, is this how people perceive my content? Because it's so like… This is bad. Because like… Sometimes I would put a video on like 0.75 speed. And like turn the volume down. And I'm like, this is just… This is aggressive. You know? When I watch these like Mr. Beast clones. I can't think of a better way to call it. And so it was pretty eye-opening. And actually, one of the best ways for me to improve was just to watch all these…

1:04:17Again, I can't… Some people would call it Mr. Beach Ripoffs. I don't know. I don't really care too much. And I'd be like… I'd just kind of write down the things I thought was annoying. And then I'd just take all those things. And I'd be like, okay, well, let me make sure that's not annoying and I'm not doing that in my videos. And that was one of the best ways to improve. So without the beastification, all the just weird, low effort copies, I don't know if I would have adjusted and learned as fast as I did. So it was a pretty interesting thing. It's interesting for creators who are currently being copied, maybe spend some time watching those videos and seeing what you don't like.

1:04:55Because it's like, I always wanted to tell better stories and it's not like I was oblivious. I just didn't know how to. And like genuinely looking at other people and instead of going, how do I make my content better? Just looking at other content and being like, well, let me just write down what I don't like. And then kind of just try to apply that to mine. Weirdly worked very well. So it's like, that's why you could just, if you listen to every podcast we've ever done, it's like, your videos are never perfect. You can always improve. And that's such a simple thing that I'm saying, but for whatever reason, unlocked a third eye in my mind and allowed me to look at the problem a different way and somehow worked.

1:05:30You know what I mean? I feel that way with our thumbnails. Like every year, thumbnails get more and more important than I thought they were. And I realized how bad our thumbnails were the year before. You guys have improved a lot. I remember our first roast sessions years ago. Much different. Well, it wasn't just thumbnails actually. It was just packaging as a whole. We weren't thinking just in the direction of like, what is packaging? I remember those conversations. They were pretty brutal. Yeah, it was. It's the difference between like, now I feel like I'm talking to like an adult theoretical.

1:06:02Back then it felt like I was literally talking to a YouTube toddler, like a little baby. And now we feel that at times. And I know we have, I feel like we're not an adult. We're like in our teenage years. I feel like though when we talk to other creators and we recognize that they can't bridge the gap on packaging yet, I mean, it is interesting that you brought that up about the Amazon show. I mean, packaging in general, the concepts, the theories there matter. But the visualization of it per episode is not going to matter. I can do whatever I want. Which is crazy because that is the whole thing on YouTube.

1:06:32That is the entire thing. The problem is like, you get it, I get it, and maybe some of the people watching get it, but like most don't understand like how important the title is. I don't think I actually got it until recently. And I know that sounds crazy. But the problem is you never actually get it because it's always more important than you realize. It's more important than you realize. Even me, I'm constantly every other month going, dang, I forgot like just how important the title and thumbnail is. And I like, you almost have to like every day like sit in a corner and go, the title and thumbnail matters more than you think.

1:07:02and tell yourself that 10 times. Because if not, like it just, you just, I don't know. Because it seems so significant until you like really think about it and you're like, at the end of the day, if they don't click, they don't watch. And that's like, you can make the best content ever. But if they don't click, you're dead. It's crazy. Yeah. I was looking at these sketches, like these. Yeah. That come together. These like multi-step sketches that you do. So you're starting with like a lot of sketches for your thumbnails. Oh, 100%. How many sketches? I mean, it depends. That one, let me pull up the thumbnail chat.

1:07:37I can run you through a bunch of them. A lot. I look at a lot of thumbnails. It is funny, that concept of like every year you realize, it almost sounds like dumb and cliche to keep saying it, that packaging matters. But I feel like every year we've realized it's on another level. We never use this one. Look at that. Oh, that one's really cool. Is that for this week? No, we didn't even A-B test it yet. We'll A-B test it next week. That's the one that won the A-B test. That one lost the A-B test. That one's cool, but it doesn't look like you. Does that make sense? It's definitely further away and not as much contrast on your face.

1:08:18Agreed. And the buildings are more the focus. I know this is subtle, but I couldn't believe in your thumbnail for your most recent video that you were wearing a maroon jacket. I know. It was so weird. I know that's ridiculous to say. It was very weird, the photo shoot. But if you look at your other thumbnails, it's like, wow, that is A-B. bright red these are real images of me like that was the only time I've ever worn a jacket like that my whole life like I the photo shoot I was like you got styled in that yeah I know I actually well honestly we can jump into that when we were doing that thumbnail shit I was like man I should dress like this all the time and then two seconds later I forgot it ever existed look at you now look at you now this isn't stylish what this isn't fashion for the record we were wearing them too and we took them off we took them off yeah wait so why you're telling me if I took this off the Feastable shirt this isn't culture

1:09:09I can't tell what's more culture than Feastable shirt or the Casual suit it is funny though like that is completely different aesthetic those like earth tones that's like toned down everything's toned down this is well I've been so focused on storytelling like the content now we're setting our sights more on like cleaning up the thumbnails like the first step was like you know it was just like on the content I realized like oh we're too quick and people want more story, more depth. And that went great. The first thing I did on thumbnails was like, let me just close my mouth, right? Because I do that whole open mouth thing.

1:09:39I, you know, I don't know. I thought that was just what people wanted. But I always saw people kind of complaining about it. I was like, all right, I'll address it. And I finally got around to doing an A-B test where it was just me smiling or just a normal face instead of the overly expressed open mouth. And every A-B test, though, like less over-the-top cringe expression won. and I was like, oh, I've been doing this for quite a while. I need to go fix that. And so it's kind of funny because in hindsight, once I started closing my mouth and smiling and making it a little less cringe, a lot of other creators started switching over and I was like, ooh, probably should have done that sooner.

1:10:16But so I mean, yeah, people look at us and for the most part copy a lot of what we do and obviously not everything I do is perfect. So that's a good example. And so that was step one. The next thing is trying to make the thumbnails look a little more realistic and just take them to the next level. And so Abandoned City, I think, got it right. We're still going to miss the mark on future ones. But I think that is a good indicator of where I want the thumbnails to go. Yeah. Do you think more realistic thumbnails that are toned down, slower videos will mean that less younger viewers will watch? No, I don't think younger...

1:10:50I mean, even Disney shows that young people watch, they have stories, you know what I mean? and they're not just like, go watch Up. You know what I mean? Dude, the first two minutes of Up. Exactly. I mean, older people watch it, but the average person who watches it is probably a kid. You know what I mean? So it's not like the narrative that kids are over-stemmed and don't have attention spans. It's not true. I mean, people just want good content. And just because you slow something down doesn't mean it's good content, right? Like the thing is, you know, even though in my opinion, I was doing things slightly wrong back in the day, I still was doing cool, original, epic, viral things that were inherently interesting, right?

1:11:25And so like, if what you're doing is just not interesting, then no one's going to watch it. It doesn't matter how you pace it. You know what I mean? So it's like, I wouldn't, like asking like, oh, if the video slowed down, would kids want to still watch it? Like that's, it's just not even like, that's like asking like if you eat an orange, well, you know what an apple tastes like. It doesn't even make sense. It's like kids like, or whatever, people of all ages will watch content if it's just good content. And then, you know, then you just optimize the pacing for what they would like, which it just needs to kind of fit, you know, what doesn't hurt your head.

1:11:53yeah so dubbing is something I've been thinking about it's like dubbing is a form of syndication where it's like taking the same video and then being able to distribute it in other ways yeah that's also something you've been doing on X I'm curious your experience with that it's so weird still hearing it I know I was going to say Twitter but I was like do you say X? X just sounds so dirty still it does I know X videos doesn't sound good it really doesn't like I post my videos on X it's like yeah I mean maybe it'll catch on? No. I don't. I tried. I've tried a few times. Yeah. It's Twitter. Even when you said it, I've heard it many times.

1:12:32It still causes a little bit of a repulse in my head. It's just like, yeah, it's like, I don't even want to go into it. I don't think it's the best. Especially with videos, it just sounds even worse. It sounds terrible. You know, I post it on X, it's like, fine. But when you say like, I posted a video on X, it's just, that's a very dirty connotation. Of course it is. Yeah. Yeah. And the Twitter logo was great. We don't need to go into it. Yeah, but tell us about your X videos. Well, I mean, you can...

1:13:03Just cut the pod there. Is this the end? Have we reached the end? No, but I closed my eyes and I was like, oh, I'm tired. But this is actually a lot of fun. But yeah, I mean, they're doing very well. Like, I mean, you probably know more than me. I mean, you're in like the hundreds of millions of views per upload. Which is kind of crazy. The same videos that do... I mean, I don't know what the retention is on there. Last time I looked way lower than YouTube. Yeah, of course. I mean, people are not going to X to watch videos. Yeah. And so it's not there like YouTube. But it's definitely a different audience.

1:13:37And so it's pretty fascinating because when I post a video there, it's like sometimes when I post my YouTube videos and they go outside of my core audience, like, you know, people for whatever reason just get a little mad about certain little things I do here or there because they don't know the full context of everything. And like reposting those videos on X generates sometimes a little bit of that as well. And it's so fascinating because it's like, wow, these people have just never seen this video before. You know what I mean? Because there's a lot of people that use X that don't watch YouTube.

1:14:04I bring it up because I've been thinking about, I said this to you on the phone, but I've been thinking about like new audience and like the context of how much of the Amazon show or how much of your videos you're posting on X is like net new audience. A lot, a lot, a lot of people. That's kind of crazy to think about. Because I was already reaching like, I think last 90 days, 720 or 30 million unique people have seen my main channel. Unique users that you can see on the back end. That's not views. We've done billions of views, but that's unique. So there's 8 billion people on the planet. So it's almost 10 % of the world has seen one of my main channel videos on YouTube in the last 90 days.

1:14:41Which is pretty wild when you think about it. But then, yeah, I post a video over there, and there are millions, some of them even tens of millions of people who have seen it, who have still never seen a Mr. Beast video. It's pretty crazy. But we're definitely like, I've started posting more on Instagram and those have been taking off. And now we've got multiple videos on X that have done over 100 million views. And then obviously YouTube, we've been crushing. And TikTok, you know, we have been crushing. So we're definitely hitting the point now where it's pretty gnarly the amount of people who see my face and see my content.

1:15:13And it's just a different world like now than it was before, which I think I said last time I was on the podcast. It's 10 months later. It's a different world. You say people who now know your face. A different world because of your exposure every 10 to 12 months. A lot of people know who I am. It's of all ages. A lot of people still assume that it's only kids who watch my content, but I take photos with 30-year-olds, 40-year-olds, 50-year-olds, 60-year-olds. People of all demographics know who I am. The Joe Rogan episode I did with him is one of the most viewed Joe Rogan episodes of all time.

1:15:50And those things do numbers. I don't know if he's public about them, but there are tens of millions of people in their 40s that know me just from that Joe Rogan episode. But also, a lot of younger people watch the videos with their parents, and then their parents just end up liking it. Because these are concepts that are just very mass appealing. What do we do? Whether you're 40 or 15, you can watch it. It's interesting to see what an abandoned city looks like. It's interesting to see the difference between a$1 hotel and a$1 million hotel. If anything, videos like that appeal more to people in their 40s than they do to people that are 15.

1:16:22And so it's just like, some things just take time, right? There's a difference between pulling, theoretically, 100 million views of video for a year and pulling that kind of viewership for years. And it just compounds and grows on itself. And just so many people have seen my content now that it just is a different world. Everywhere I go, people recognize me. Of every culture, age, everything. what about Kim Kardashian like oh my Instagram photo just selfishly curious what was that like like did she oh she was super friendly because she's holding a feastables bar yeah I mean she didn't have to do that I mean I'm grateful she did for the photo no I just bumped into her at the Super Bowl and she had seen some of her videos which I was like I don't even know if she's gonna know who I am but yeah maybe it's because of her kids I don't know maybe also because of Pete Pete was Oh, that's right.

1:17:17He was never even connected to his dots. So you got it. Well, so she was asked, just asked a couple of questions about some of the stuff we do. And I was just asking her about how her stuff was going on. I mean, it was super well, it's loud. So it's a couple of minutes, but I mean, she seemed super chill. It was fun. It's always, you know, in a different environment, you know, where I could actually talk to, you know, people of that caliber. It's always fun because, you know, for the most part, I just work all day. So it's always nice to like see other people who are in similar situations and just like, it just feels, it's very relieving to like be surrounded by other people who kind of get it because uh yeah so can we talk about uh just back to um x yeah like what do you think is there opportunity for video to work there on that platform and if so how like what's your advice to the platform on well so the thing is like you know part of why my videos do well even with dubs and stuff is because the the content transcends you know culture blah blah like i keep saying people of any age can watch it.

1:18:14So that's why no matter what platform I put my content on, it always does well because it's just like, no matter whoever you are, you can watch it. That doesn't apply to 99.9 % of people. And so that's where I don't know how, like a lot of on X, like how things do well is people retweet it and it just hits a lot of people. It's not very targeted. So if you have like niche-based content, it's a lot harder to like hit that audience, especially because they don't really have an algorithm for videos yet, etc. So the answer is, it's honestly probably the Wild Wild West and they just need like a year or two to like build it out.

1:18:48Why aren't you posting shorts there? Like short form content? I could. I didn't really think about it. I mean, it kind of started because I was curious how much revenue the video would do and then now I just do it because it gives me more money to spend on my videos. Yeah, also, why not? Like it's one of the few ways that you already have. I did it and it got over 100 million views and I was like, okay, I guess I'll post another one. I got 100 million views and I was like, I guess I'll post another one and got 100 million views. I don't know if they're doing it because they just keep getting views.

1:19:15Yeah, I feel like the short form content would do well there too. Yeah, I can give it a try. Let's try it out. I literally haven't even thought about that. So this is now more of a revenue question, but CNBC reported that you were doing somewhere between$600 and$700 million last year. Last year, no. No. No. But I think they might have said that's what they thought we would do this year. This year. Okay, got it. Yeah. But anyways, I don't know. I reinvest everything. So, I mean… I guess my… The revenue I do is a little irrelevant to me because I just spend it all. I don't make money. I mean, I can see that.

1:19:56Like, I also just spending time with you. I have no idea when you would spend money. I don't have the time to. And also, on what? I'm like, literally, I'm at the point where I'm like, you know, yeah. Anytime I want something, I have to like slightly spend less on a video because that's how hardcore we go. And like, it has to come from somewhere. So I'm like, can I maybe spend a little bit less on this video so I can, you know, get a new car because my car has these problems. It's kind of funny the life I live. Because I have technically full control over everything. And no one's pointing a gun to my head of making me reinvest at all.

1:20:28It's just like, I don't even know why. You have full control, but you've built a situation where you barely, like you're not in control in a certain way, right? You're like - The inertia of everything I'm doing just kind of goes forward. It's like, yeah, I don't. You get in the car and I'm like, what's happening next? You're like, just come. I don't know. Let's go. I really don't. I know I'm doing something important, but I just like, yeah. Yeah. I guess the question for me was like, when do you become, like you're closing in on becoming a billion dollar company. In revenue? Yeah. Yeah. The problem is I don't like to talk about money because people don't understand.

1:21:03They're just going to assume I have tons of money. Understand. I really, like, we throw it all back. Like, I, one point earlier this year, my personal net worth was negative. Because I, you know, I had a tax bill. And, you know, I, yeah. So, I had to, like, spend a little bit less on videos so I could, like, pay myself some money, which was annoying because then I had to pay taxes on the money and pay myself. So, then I had to pay myself more money just so I could cover my tax bill. So, I'm, like, a little, I mean, I own my house, but outside I'm kind of net neutral right now in my personal life.

1:21:38So hopefully my videos don't just stop getting watched. Yeah. The tax bill. That's good. Cause I was going to ask you what's, it seems like everything is just generally going well. I was going to ask you what's not going well for you right now. What's not going well? Yeah. Or what's like my sleep schedule. What's hard for you right now? I mean, this is a lot. It's you know, I was pushing myself to my limit when I was just growing the YouTube channel because obviously we've grew faster than any YouTube channel ever in history. and that was hard. But now doing that, again, like we talked about before, while doing the streaming show, while trying to lift weights, I mean, because I used to be like fat as hell, you know, and I'm working on that and that's still a struggle.

1:22:16And then while building festivals at the same time, it's like, I'm essentially doing what I was doing before and I was already at my limit, going harder than any human could, like not listening to music, not playing video games, not doing shows that's full on obsessed. But now I'm doing that kind of across four things. And it's a lot. It's very, very like, intense and you know and this is one thing i've always said is like i don't creators shouldn't emulate me and want to be me like this is the lifestyle i'm living like i i mean i don't think anyone would really find fun i mean i i don't know i'm just a little different and it's i i i there are hundreds upon hundreds of people that like you know if i just take weekends off and i don't film like it would be hard to pay them you know because we go so intense like there's a lot of pressure on my back there's a lot of people that depend on me in my own company that feed their families.

1:23:04There are 100 million people that, you know, everything I put out, they watch. And they have a very high expectation. And yeah, so it's a lot. It's a lot of pressure. It's a lot of money. It's a lot of people that depend on me. It's a lot of eyeballs. It's a lot of everything. And to have all that and to just also go nonstop every waking hour of the day, it's like, it's pretty intense. But weirdly, this is just, I'm in control. And like, this is just the life I, for whatever reason, want. I really couldn't tell you why I structured my life the way I am. I mean, it's funny seeing it come to fruition because when I was 20, I was like, I'm going to remove everything that isn't growing the channel and all these stupid things.

1:23:45And I got rid of video games outside for the gaming channel. But we don't really do that anymore. So literally, I don't play video games. I got rid of everything in my life. And I just made it as efficient as possible to work. And I was always like, this is where I want 100 % of my time to go. And it took a while. But now I've been in that flow state for two years now. It's literally all I do is I sleep and then I'm pushing forward one of the companies or whatever. And it's pretty intense. So anyways, to bring it all back, definitely don't recommend creators emulate my lifestyle. I don't think they should.

1:24:21I don't even know why. Yeah, I mean, it's not aspirational for me. When I come here, I'm like, I really like spending time here. The thing I want the most right now is just sleep. it's not like you know the say you know a sick man only wants one thing a healthy man wants a bunch it's like you know a person who works as much only wants one thing and it's to just have a full sleep one night you know I like Chandler's like I was looking at Chandler and Nolan I was like that looks like a fun job that's a nice role they're great it's like I mean they put in the work like they do the seven day videos but obviously it's not to the level I have and like yeah that would that would be like where I think most people would like find their happiness and rhythm yeah I don't know.

1:25:03This is just weird. The life I'm living right now is very intense and very weird. So that's where... Anyways, the closing statement is please do not model your channel after this. You don't want to. I don't know why you'd want to film 25 days a month and spend the other five working on all the back-end stuff and everything else. You know what I mean? Yeah. Does anyone or can anyone convince you to slow down? Like on a random Saturday morning. The problem is what would I spend the time doing? like I try to play video games now I just can't I try to you know I watch I still keep up with YouTube because I want to understand what's going on so I'll watch a little bit of YouTube but like what else would I do hmm yeah I guess if you don't want to do anything else yeah I really don't that's the problem I keep running into is like I did carve out like three or four hours one day and I was just like I sat at a computer I was like I don't even like I tried playing I don't know dude we played basketball for hours and that was fun yeah but that's where in my schedule I do working out and so that that is something I currently do that was a good time yeah and I would I would love to do that but that the problem is I gotta get my sleep hours up because just like the lifting weights is draining enough I threw basketball on that like I wouldn't be able to keep my eyes open during the day so I gotta get my sleep back up before I can start doing it that would be great but then but outside of exercising it's like it's just I don't know really I mean what are you guys doing your free time I actually yeah not that much take a walk around walk around my wife Yeah, that's all.

1:26:30So it's just like, what even is there to do? That's a whole theoretical thing we could talk about for an hour plus. Is there a philanthropy tie-in or do you have a big philanthropic effort this year? Of course. You do. Yeah. Okay. It might be a little too early to talk about. That's another thing that's been taking up an absurd amount of my time is obviously Team Trees, Team C's. It's been a few years. We might do something this year. So you're picking this year to do another one. If you're a big YouTuber, let me know if you're interested. But yeah, it's a little too early. Does the negative feedback that you get at times about altruism as content, does that affect you at all?

1:27:10No, I couldn't care less. As long as what I am doing, I believe, is morally good and actually helps people, why does it matter that someone is pretend being mad? Or maybe they're really mad, I don't know. I'm not going to not go cure a thousand blind people because someone isn't okay with it. It's like, sorry. I'm just going to do it anyways. I don't know what to tell you. I mean, I'm of that belief as well. The alternative is what? It doesn't happen? Exactly. If you let the internet be your compass, it's going to be wishy-washy all over the place. You're never going to please anyone. You have to at some point decide this is where the line is.

1:27:45And for me, I know what I think is good and actually makes a positive impact. As long as that's what I truly believe, then I really couldn't care less. Yeah. which I think is very freeing and a lot of creators need to be able to get to that point. If not, it's like that kind of stuff would torment them. I do think that takes work as a creator sometimes is to understand like, where's your line? What are you truly confident in? And then just being like, yeah, that's what I'm confident in. I'm happy to say it. I believe it. And to make your actions with what you truly know you believe. There's always going to be a loud minority.

1:28:16Definitely. I mean, but yeah, I don't know. It's like I also get 200 million views of video. So like, loud minority, exactly. Like, okay, 10 ,000 people might be like, blah, blah, blah. It's like, literally 0, 0, 0, 0, 0, 0, 0, 0, 1%. You know what I mean? So it's like, who cares? And especially the Beast Philanthropy channel too. The videos have been getting much better. We got some crazy projects this year as well. Yeah. Which, I'm very excited. Yeah, it's a lot, man. You're doing a lot this year. I know. There's all kinds of stuff going on. Might bring back the gaming channel at some point.

1:28:49Seriously? Potentially. Really? We'll see. That's interesting. because that to me, I fully understand the scale back on the second channel, sort of like the additional, like Beast Gaming and Reacts. The gaming channel, A, was honestly fun to film if I had the time, but also B, those videos were averaging like 70 million views and they were really funny. I kind of missed, honestly, I would love watching the videos. They were just really fun to watch. It's also more of your personality. Exactly. Well, that used to be the nice part about it when my videos were less personality. Sure. Our personalities are more in our main channel videos, so it's not as big of a deal.

1:29:23Yeah. like the newer video. Like I'm talking more in that video than I ever have in a video. Yeah. So, but yeah, like two years ago. It's almost like a vlog feel to the most recent video. Yeah. You're obviously not always holding the camera, but there's a vlog feel to it. Yeah, that video will probably do 250 million views, somewhere around there, 300 million. And yeah, it's like that many people are just, you know, hanging out with me for a couple of days and I'm just talking to them. It's pretty crazy when you think about it. It is crazy. For like literally 10 minutes, they just watch me talk.

1:29:52Like I think… Yeah, they're probably watching you talk for longer here. But yeah. Yeah. I know what you're talking about. Yeah, yeah. I mean, hundreds of millions of people are watching you talk for 10 minutes. Yeah, I think the average view duration on a video would be like 11 minutes. So yeah, like on average, don't watch 11 minutes and be just blabbing away. It's kind of funny when you think about it. It builds a totally different connection. I like to think about it like too, like think about it like pre-television, pre-radio. So like whatever, 100 years ago. It's like how much time would it have taken to talk to that many people?

1:30:21like forever. Imagine like even if you filled Coliseums like it would take like your entire life just to reach. It's so fascinating what the internet has done in like in such a short amount of time. You can film something and reach more people than people 100 years ago could have reached in their entire life if that's all they did. It's just a single YouTube video. It's pretty interesting. There's going to be a lot of YouTube content around the Amazon show I think. Oh 100%. Like imagine the finalists. People reacting to it. I'm going to have a lot of YouTubers in it. I mean, a lot of YouTubers.

1:30:51Ludwig is going to react to it live. It's going to be everywhere. A lot of YouTubers will be in that. And a lot of celebrities will be in it too. I wish I can't say them, but a lot of celebrities. The trailer, I could literally just list the people in it and people would be like, this is the greatest thing ever. Just not even show any content. Just be a slideshow of the names of the people that will be in the show and people are going to lose their minds. So it's like, I'm not like leaving any stone unturned. Look, think of all the people, like celebrities we started having our videos. Think of that times like 10.

1:31:25I'm like, I'm going as hard as I can to get as many people that everyone would find interesting as possible. It's great. I'm just excited because the buck stops with you and everyone knows who you are. It's very different than like a lot of the reality shows out there where it's like, if a reality show or an unscripted show, a competition series is bad, I'm just like, all right, next. Yeah. There's so much more on the line. It's kind of like boxing. This is my version of YouTube boxing. You get in the ring and you either come out victorious or you look like a dork and you just got the piss knocked out of you in front of millions of people.

1:32:01It's winners take all in terms of brand and boxing. So a little bit like that for me here. It's like I'm putting it all on the line and there is no failure. like if it doesn't do well and people don't like it then it's like yeah that's just not a reality I can't let that happen it has to be a phenomenal show alright let's see what happens I agree well this was fun thanks for having me this was fun man we'll see you next year I'm gonna go to bed yeah time to go get some sleep