In short
The episode dissects a viral Russian TikTok tied to MrBeast and then pivots to a broader debate: what views are worth in 2026. The guests explain the TikTok’s origin: the sound was created in Feb 2024 by Russian creator Randolanian, whose “MrBeast rice” rap lists absurd roles (karate expert, lawyer, guitarist, data analyst, panda) and threatens to demand a response for “300 million.” The trend spread in Russia, then surged when AI face-swapped MrBeast onto dancers; one version hit 18M likes. MrBeast’s team later enlisted top short-form director Jenny Hoyos (12M subscribers) to direct the final video.
Key claims
views are a proxy for “relevance” (ambient, named, appointment, referenced), and high-value views are compounding, daily, monocultural, interactive, and rewatchable.
Notable examples
McDonald’s global “ever-present” strategy; Joe Rogan’s consistent red-curtain format; Love Island as high-value ritual viewing; Netflix/Spotify view-count controversies.
Guests
Connor (explains the TikTok and view-value framework) and the host(s) in the studio (discuss relevance, platform ranking, and view-count ethics).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOExploring the Viral Russian TikTok
0:40 to 3:47
Learn about the peculiar Russian TikTok related to MrBeast and its viral nature.
“We actually don't know it right now, but Connor is going to explain it to us.”
Jenny Hoyos and the Art of Short-Form Content
3:47 to 5:29
Understand the significance of Jenny Hoyos in creating engaging TikTok content.
“It's like this capturing of our attention on the internet.”
The Business Strategy Behind MrBeast's Virality
5:29 to 9:40
Explore how MrBeast maintains relevance through strategic content creation.
“Because she clearly has something, you know, that unlocks like a lot of viewership when she creates.”
Types of Relevance for Content Creators
9:40 to 14:00
Learn about the different types of relevance and their importance for creators.
“It's like how there's a McDonald's on every corner.”
The Value of Views in Content Creation
14:00 to 19:24
Explore the characteristics that make a view valuable and how they impact creators.
“But when you're as big as beast, you have to optimize for all.”
Platforms for High-Value Views
19:24 to 21:39
Discuss the platforms that provide opportunities for building high-value views.
“I actually think an incredibly high value view is one that is sent to me by a friend.”
The Impact of View Counts on Creator Dynamics
21:39 to 25:31
Analyze how public view counts affect creators and the perception of their work.
“Like, you're not really seeing that outside of Beast for YouTubers because I think appointment is still the most important thing in entertainment.”
Conclusion: The Currency of Viewership
25:31 to 27:38
Wrap up the discussion around the meaning of views and their significance in the creator economy.
“The only, well, maybe only one time that I've seen, they don't show concurrent viewership on the Coachella live stream.”
Transcript
Automatic transcript. May contain errors.0:00Colin Rosenblum:Mr. Beast has always been at the cutting edge of attention, and he's garnered that attention by doing some pretty bizarre things. If you go way back, he counted to 100 ,000. He cut a table in half with a plastic knife. He's given away countless cars and islands. And every time he does something, we feel like we understand the strategy behind it. That happened again recently when we watched this bizarre Russian TikTok that he made that went incredibly viral. But this time in our studio, we were a bit confused as to what it was.
0:31Samir Chaudry:Yeah, I commented actually on Instagram. I just wrote, what's happening? And that comment was liked by over 30 ,000 people. So in this episode, we're going to find out the backstory of this Russian TikTok. We actually don't know it right now, but Connor is going to explain it to us. And we're also going to talk about how this video is one of the best performing videos MrBeast has ever put out. It's the most shared video ever on TikTok. but so what? What does this mean? This opens up a discussion we've been having in our studio quite a bit. In 2026, what is the value of a view?
1:05Colin Rosenblum:So by the end of the episode, we're actually going to try and rank which platforms and which views matter the most.
1:11Samir Chaudry:All right, let's start with this TikTok. Connor, explain to me, what is this? Where did it come from? Let me play the TikTok first.
1:17Colin Rosenblum:Yeah, we'll go through it.
1:26Samir Chaudry:So this, the original TikTok is actually from February 2024, is when like the sound was created by this Russian TikTok creator, Randolanian. And I'll play this.
1:48Samir Chaudry:Okay, I feel like I kind of understand this. Really? Yeah. It's in Russian. Yeah, but I get the premise. He's just like rapping about Mr. Beast as different things. Like he's like, he can, he can, he's an amorphous character who can be like a guitarist, a tightrope walker. He's like Mr. Beast, the, all the above. That's actually spot on. I did translate it from the caption. It's Mr. Beast eating rice. Look down there, Mr. Beast, the karate expert, the lawyer, the guitarist, data analyst, panda. Let's drive to the bank together. I'll give you a bamboo leaf. You give me 300 million, blah, blah, blah.
2:22Samir Chaudry:And then he's asking for a response from Mr. Beast. Two years later, he got it.
2:26Colin Rosenblum:We feel like we can blah, blah, blah that. Like that makes like, sure, of course. Data analyst.
2:31Samir Chaudry:I just have to say, I think I speak internet so well that I'm no joke understood that immediately. Okay, Connor, can you keep going?
2:38Colin Rosenblum:I'm going to need more.
2:39Samir Chaudry:Yeah, so he asked for a response and it's like a joke being like, give me 300 million. I'm going to be mad if you don't respond. And this became like a niche TikTok trend within Russia where it started as just like weird characters doing random things. A lot of times eating rice because that's how it started. I think the title is Mr. Beast Rice. And then this past summer, these videos started to emerge where it was like AI face swap Mr. Beast on these characters doing the dance. And this is what really took off. This one has 91 ,000 likes. Right. This one, 18 million likes.
3:27Colin Rosenblum:Mr. Beast. Got it. Yeah.
3:31Samir Chaudry:So that's the premise. And this like took hold, got off of Russian TikTok and into the hands of Mr. Beast's team. So by the way, this trend picking up with the rise of AI, I think this is like a commentary on what Mr. Beast represents, right? like even this with the glass breaking. It's like this capturing of our attention on the internet. Like the glass break thing, you just want to watch, right? That's just glass breaking. It's interesting to watch.
3:58Colin Rosenblum:It's kind of like the memes when like people would cut to the dunk or the meme reaction of like, oh, like when you show Mr. Beast there, it's like an acknowledgement of virality and viewership and attention. This is going to be even more internet,
4:13Samir Chaudry:but this is kind of similar to John Chungus. Yes. When, you know, you're watching a classically internet viral video that's meant to capture attention, a big rock falling into a body of water before it hits the water, John Chungus comes on screen and goes, you just got John Chungus, right? Like I caught you in a internet moment, right? And John Chungus steps in to go, you just got John Chungus. And he then says, we're leading up to going outside to go touch grass and get off the internet. So it's this mechanism to acknowledge our behavior on the internet. So this got so big, in fact, that Mr. B's team enlisted a very successful short-form creator, Jenny Hoyos, to actually direct the video.
5:02Samir Chaudry:The fact that Jenny Hoyos directed this TikTok is inherently interesting to me. Yeah. She is a creator who I've known about for a long time. She has 12 million subscribers. she is like very good at short form content. Very good.
5:18Colin Rosenblum:She's like top one to two in the world probably. Yeah. Right? Like when you think, if you're really in the weeds of this community and you understand who the best are at short form, you would know Jenny Hoyle.
5:28Samir Chaudry:Can you give me a little bit of like what her principles of creating are? Because she clearly has something, you know, that unlocks like a lot of viewership when she creates. Yeah. So her first big thing, which is her main quote, is I don't ask if it will go viral. I'll make it viral. So she's starting from the premise that any idea, that she can take any idea and make it viral with the right principles. And her first big principle is that the hook is visual. That she almost thinks as a short form hook like she would a thumbnail. So it's like, if we're looking at the Mr. Beast video, first frame, immediately interesting.
6:12Colin Rosenblum:I think also inherently interesting because you don't know him as a dancer.
6:15Samir Chaudry:Yes.
6:16Colin Rosenblum:The situation - There's a moment to pause because it is Mr. Beast on your feed, which you are accustomed to, but there's something unexpected, which is that he is doing choreographed dance.
6:24Samir Chaudry:There's immediate questions. Yeah. Like for me, even knowing him as a friend, I'm like, what? What did he - Because I knew this is real. So I'm like, he learned a dance? Yeah. Yeah. And it's also like, where are they? Because this could have easily been a short just in their office or something like that, but it's a whole on set. They took this very seriously, which I think is super interesting. On the surface, it's a very silly TikTok sound that they took as far as you could take it. But this matters a lot because it's Russian, right? If we think about like the biggest populations, you know, if this was also from India, he would prioritize it, right?
7:01Samir Chaudry:India, Brazil, Russia, like these are very important markets to Jimmy because of the size of the audience. And you're going to prioritize that. You're going to take it really seriously because the result of this, most shared TikTok of all time.
7:17Colin Rosenblum:Yeah.
7:17Samir Chaudry:Right? And so if we just zoom out for a second, like what is Jimmy's job as a human or as a company, like company man to Mr. Beast? He has to be the best at the internet. He has to.
7:32Colin Rosenblum:I was going to say, and these are similar, the biggest global entertainer. And you can do that today through the internet. Like if you think about the emphasis he puts on dubbing, being able to be watched around the world.
7:44Samir Chaudry:It's interesting you say entertainer. I think this is much more similar to, we've compared Jimmy to McDonald's before.
7:52Colin Rosenblum:Yeah.
7:52Samir Chaudry:Something for everyone. Billions served. Billions served. Now, I think about two, three months ago when Backrooms came out, McDonald's very quickly released a backrooms video on their YouTube channel. That's not for everybody, but it's them going, something relevant's happening. We're here. McDonald's also did a design collab with Kid Super, a New York City-based clothing designer. That's pretty niche. But if you're in New York City and you like fashion, McDonald's is there. You watch the World Cup, McDonald's is there. Right?
8:26Colin Rosenblum:Like when you are running a global - They also did a limited drop of caviar and chicken nugget. Correct. which is another segment of the population that's interested in that type of higher-priced item. But McDonald's, again, is there.
8:37Samir Chaudry:They did a collab with Drake and OVO, right? Like, basically, if you are trying to serve billions, you have to be everywhere. And if there's a hyper-relevant moment, you're there. Again, you have to be ever-present. Yes. And in the biggest moments. Backrooms, massive internet moment. FIFA, World Cup, massive global moment. You got to be there. And if I think about what Beast is doing, his name, his face, the premise of him has to be in constant circulation globally. It has to be on the tip. His name has to be on the tip of your tongue and on the top of your mind always. Because the real business that's running is Feastables, Beast Games, the software that he's launching, the banking app he's trying to launch.
9:26Samir Chaudry:so his job is to ensure that he is in constant global circulation seriously on the top of your mind always so this like taking this seriously and spending a full day learning choreography bringing in a director a director booking a studio investing hundreds of thousands of dollars or maybe less maybe fifty thousand dollars into this single tiktok that is his job like that is what he does because he's building the top of funnel of relevance to then convert people through the funnel for all of his businesses. Yeah.
10:02Colin Rosenblum:It's like how there's a McDonald's on every corner. Exactly. Right. Or like the fight for whether you choose a Pepsi or a Coke is pretty intense. These brands are everywhere. They're on every aisle. They're in every store because the hope is that you've seen them enough that you want to choose them when they show up in front of you.
10:19Samir Chaudry:So I think really importantly, I wrote down this premise that we just said. Competing at this level is a trap for creators. This is not something I would advise anyone else to compete on. Like he is competing with the biggest brands in the world. And I think like at his scale, this pursuit is a pursuit of every type of relevance. Every type of relevance, right? And I wrote down different types of relevance that I think are important for us to acknowledge and what relevance you as a creator are optimizing for.
11:01Colin Rosenblum:And I think you're saying relevance because relevance is more valuable than viewership.
11:05Samir Chaudry:Well, I think views are a proxy to relevance, right? Like views create relevance. If people are watching you, you are relevant to a subset of people. and relevance is the thing that is over time actually monetizable or can create opportunity, right? Like views without relevance don't matter. So I'll start with the first type of relevance, which is ambient relevance. Sounds nice. Sounds like soft and cozy. But it is soft. It means you're just kind of in circulation. Like your content is ambiently a part of the ecosystem, but people wouldn't really be able to recall you or your name. They would see the video or be like, oh man, I love those videos of like, you know, two glass bottles rolling down the stairs.
11:54Samir Chaudry:It's like ambiently in the ecosystem, but there's no recall to it.
11:58Colin Rosenblum:Okay, so that would be like, is that like white psych dating content? Like I know it exists, but I may not, if I'm not a huge fan, be able to pinpoint who the specific creators are that make dating shows in a white psych.
12:13Samir Chaudry:Totally.
Read the full transcript
12:13Colin Rosenblum:Okay. Yes.
12:14Samir Chaudry:The next is named relevance. People can name you. Like you exist in the ecosystem and people can name who you are. It's like Hot Ones, Sean Evans, like your household name. Correct. You are named. The next is appointment relevance. Meaning you are so relevant that people are waiting for your thing. Like Michael Reeves. Michael Reeves is a great example, but I think like podcasters have appointment relevance. It's like, I can't wait for the next episode of blank or TV shows have appointment relevance. I can't wait for the next season of Stranger Things when that was coming out. And then the fourth, which I'm kind of workshopping is referenced relevance.
12:56Samir Chaudry:People talk about your thing. They reference it in conversation. You are referenced amongst a group. Give me an example of that. I think actually I thought about it a lot in the context of our last episode when we talked about Hank Green, the Hank Green situation and AI. We're referenced in a lot of press articles right now about that. We got a lot of texts. We're referenced in Instagram reels. People are talking about us and our content. And I think that actually doesn't happen amongst everyone. Like referenced relevancy does not exist for everyone. Doesn't, but also doesn't happen every time.
13:31Samir Chaudry:It doesn't happen every time. And so what I wrote is - Be nice if it did. what I wrote is a lot of creators optimize for one of these things, right? Whether you know it or you don't, you're actually optimizing for one of these. We've met a ton of creators who are making short form content that gets high viewership as a part of the short form feed. But like when they're walking at an event, people don't know who they are. That's ambient relevance, right? Your videos exist in the world. And then you go down the list, named, appointment, referenced. But when you're as big as beast, you have to optimize for all.
14:06Samir Chaudry:You have to be all of these things. And he is, right? Like his videos are ambiently relevant. People can name him. People wait for his next thing when he announces it. And people reference him all the time. He is a point of reference in our industry, right? So that was something I wrote on around this of like, what are you building as a creator and what are you optimizing for? And I think relevance is the thing that we're all optimizing for, but it's split into these categories.
14:39Colin Rosenblum:So I looked at this more from what makes a view valuable. And I wrote out five different characteristics that I think make a view valuable, which I think to your point, they lead to you being relevant.
14:54Samir Chaudry:Correct. Yeah. The first characteristic, a compounding view.
14:58Colin Rosenblum:So a view that has a similar type of format, look, feel, or style so that when the next video comes out and someone sees it, they go, oh, that looks like the last one. And that looks like the one from a year ago. The look and the feel is compounding and that's building a brand. So it's valuable. And we've talked about this with, even within the confines of our show, there are episodes we've done on a completely different set. We interviewed Kareem to bring up Subway Takes again. It looks different. It doesn't compound with the interviews that we've done in here. It'd be better if it did. Yeah, I think a great example of compounding is like Joe Rogan.
15:33Colin Rosenblum:Yeah.
15:33Samir Chaudry:Everyone is on the red curtain. Every single episode's on the red curtain. You see the red curtain, Joe Rogan.
15:38Colin Rosenblum:Okay. A daily view. A view that can happen every single day and create ritual. When Casey was doing the daily vlogs or when, you know, streamers go live every day. when you can give someone a similar type of experience every day, that view is more valuable than a view where you don't have that experience every day. A monocultural view. So like a you had to be there view. And that can be a live moment. That can be the FIFA World Cup. That can be when the Knicks were running for the NBA championship. Like that was a you had to be there moment. That's cool. And I think it's a more valuable view when everyone is watching.
16:12Colin Rosenblum:An interactive view. So a view that acknowledges me. acknowledging chat if you're a streamer. I think that's a more valuable view than one that doesn't. And then lastly, I have a rewatchable view. So this is a bit niche. This is a music video.
16:28Samir Chaudry:Yeah.
16:29Colin Rosenblum:Right?
16:29Samir Chaudry:That was my first thought was a music video or a movie.
16:32Colin Rosenblum:Or kids content that kids can watch a bunch of times. Those are my five characteristics of what makes a view truly valuable, which I think if you do those, will build relevance.
16:41Samir Chaudry:Which format or platform do you think gives you the best opportunity to build a high value view? I think it's YouTube, Instagram, and then podcast platforms. And I think the reason I'm going to say those three, YouTube in terms of building a high value view, like if you get into a flow, you can drive a lot of returning viewers. You can drive a lot of familiarity. You have a lot of control over how to present someone with the decision to click into your video. And if you can do that time and time again, if people are clicking into your video like Marques Brownlee for 10 years, it is an incredibly high value view.
17:22Samir Chaudry:10 years into it, when someone sees your face in a thumbnail and they choose to click on it, wildly high value.
17:28Colin Rosenblum:What makes YouTube really hard is what makes the view really valuable. Yes. The reality is the view with long-form YouTube is harder to achieve. But it is a barrier and a filter to get people in the door who are truly interested.
17:41Samir Chaudry:I would throw Twitch up there on high-value views for that reason. And something you had pointed out earlier is the intention that Twitch is still such a niche platform that if I'm going there and choosing to watch something, I'm choosing to watch for an extended period of time because that's just the normal viewer behavior.
18:01Colin Rosenblum:It might actually be harder to get a view on Twitch and therefore makes that view more valuable because you're finding people with more available time to watch a way less structured story?
18:11Samir Chaudry:It combines both appointment viewing because it's very much like a late night TV slot where it's if a streamer is going live at 7 p.m. each day and I'm a fan of them, that becomes part of my daily routine. I'm watching for extended periods of time. And I think it's just like podcasting. It's a virtue of time spent. Yeah, something I wrote is views are valued by what they cost the viewer. It costs a lot in terms of your own time to click into a long form YouTube video.
18:45Colin Rosenblum:Right. And I think to take it further, let's say we're to put streamers in this category. Watching an entire season on Netflix of a show is at a very high cost. Very high cost.
18:58Samir Chaudry:When you said streamers, I thought you meant Twitch streamers. No, sorry.
19:00Colin Rosenblum:I'm moving towards like Netflix. More traditional streamers. Like those shows, some of these shows like Ted Lasso or even Love Island become so culturally relevant because the cost that it takes to watch the entire thing. So whether it's less people or more people, it's a group of people who are incredibly highly engaged by the time they get to the end.
19:23Samir Chaudry:I think the reason I said Instagram is because of the DM. I actually think an incredibly high value view is one that is sent to me by a friend. Agreed. If somebody presses the share button and sends me a video, I pay attention in a completely different way.
19:42Colin Rosenblum:Well, I think similar to what Jack Conte said about short form being the new discovery layer of the internet, I think Instagram is the front page of the internet. Yeah. Like if anything happened, it should be on your Instagram. Yes. Yes.
19:54Samir Chaudry:And I think there's no other platform that has the mechanism of DMs like they do. And DMs are the most powerful way of discovering something. and the most validation that something is for you.
20:07Colin Rosenblum:I also think because it has the lowest barrier to entry, you can be the most relevant and the most timely.
20:13Samir Chaudry:Yeah.
20:13Colin Rosenblum:You can engage on Instagram with a photo and it will serve people.
20:16Samir Chaudry:I also find that the algorithm of Instagram very different from the algorithm of TikTok is like if I see something I like, like a show or a format from a creator, I'm going to get it in my feed a lot. But on TikTok, it's like I could see something I like and I could never see it again. Keep guessing a little more. Yeah, it's a lot more of this lottery of content versus like, okay, I know that on Instagram, if I watch something, it's going to come back around. TikTok, I feel like I'm swimming through a massive ocean every time I open it. Totally, yeah. Now, podcasting is the absolute hardest to get a view on or to get a listen on.
20:54Samir Chaudry:There's very little discovery to it, but it's the type of audience that will come back week to week and then is it's appointment relevance. And I think appointment relevance is the most important, truly, to just like if you can get there, then you've created something that is inside of people's routines, weeks, and inside their minds to the point where they can get to that referenced point, where they can reference you to other people. They can talk about you with their friends. They can talk about you with their communities. That to me is like the most valuable. So I think podcast is extremely valuable and extremely hard.
21:32Samir Chaudry:And I think that's reflected back to us in the size of deals that podcasts get. Jay Shetty, an on-purpose$100 million deal, right, with Netflix. Like, you're not really seeing that outside of Beast for YouTubers because I think appointment is still the most important thing in entertainment. And so when you have a podcaster who actually gets up there, Diary of a CEO, Jay Shetty, Call Her Daddy, Joe Rogan, Theo Vaughn. These are, it's reflected back in the type of deals and the type of dollars that get associated with them. Because it is that valuable. The viewership of those audiences is like, it's that valuable.
22:13Colin Rosenblum:I think one of the most valuable views today on the internet in attention is the daily reality long-form TV. Specifically like Love Island. I think if you look at Love Island over the past few years and the amount of relevance it's able to create with the individuals who go on the show. It is like a, I won't call it a creator accelerator, but it's like an influencer accelerator right now. Every season, these people come through, they graduate, and then they're immediately signed by all these agencies. And you have like, Harry Jowsey was not on Love Island. And he was on Netflix's version, basically.
22:56Colin Rosenblum:But like this like very ritualistic, almost daily, interactive, live dating show. I think it's one of the most valuable views today.
23:06Samir Chaudry:Yeah, I think actually what we're all getting to is the depth of connection and like the depth of parasocial relationship informs how valuable the view is, right? Because even with Love Island, that is what's happening. People are invested in their love lives. They feel like they know these people. They have commentary on the decisions they've made. And that creates like incredibly deep connection. With podcasting, it's kind of similar. You're spending a ton of time with someone between your ears. With live streaming, you're experiencing them in real time. And so like we're suggesting that the most valuable views on the internet are ones where you have a deep depth of connection to the individual.
23:43Samir Chaudry:And it's hard to get that.
23:45Colin Rosenblum:Via a large amount of time spent. Yeah, through time spent and regularity. One of my problems with views today, off the back of this conversation where it's hard to rank a view from platform to platform, we don't have a universally understood metric for what a view really is, but we all assign value to views. And it impacts what we will watch, what we will believe, how we will live our life, how we feel about ourselves.
24:17Samir Chaudry:True. I think some of the platforms that don't have public view counts are really interesting. And I actually think if you think about a lot of YouTubers going over to Netflix, I actually think there's something really interesting about the fact that there's no public view counts there. And I think it's an under-discussed thing in the dynamics of what's happening in the creator economy.
24:34Colin Rosenblum:Remember when Spotify released view counts? Yeah. Everyone said, no, no, no, no, no. There was an outrage. Please let me just enjoy it for what it is.
24:41Samir Chaudry:Yeah. Because it changes what you create. It changes how people view you. It changes the dynamic of everything once you have a public view count. So yeah, I think there's spaces where that doesn't exist, where actually different types of stuff is able to exist. You even think about television. We didn't know when we were growing up how many people were watching shows. We still barely know when we watch Netflix how many people watch something. You have no idea. I watch a ton of shows that I have no idea how many people have watch them. But if I opened up Netflix and it said like this one has 3 ,000 views and this one has 3 million, you'd immediately have a relationship to quality.
25:21Samir Chaudry:Yeah. Yeah. And that is a, a, uh, potentially dangerous path for us to continue to go down. Do you think YouTube should hide viewership? You know, what's interesting. They do it sometimes. The only, well, maybe only one time that I've seen, they don't show concurrent viewership on the Coachella live stream. Oh, yeah.
25:44Colin Rosenblum:Well, there's things you can do. And I think that is an instance of perceived value. Yes. This is a premium product. This is the Coachella live stream. Don't worry about how many people are actually tuning in.
25:56Samir Chaudry:Also, imagine it based on the artists and what that would signal to you. Yeah. Based on which artist was performing, how many concurrent views were happening. It would change your relationship to the size of that artist and the quality of that artist. And that is probably too big of a can of worms to open in something like that.
26:15Colin Rosenblum:Here's something. I think if we are able to turn off comments as creators, we should be able to turn off viewership.
26:22Samir Chaudry:Like on Instagram? Like hiding likes and stuff like that? On Instagram, you can hide likes, but you can't hide views. But yeah, turning off views is, yeah, it's interesting. It's an interesting premise. if you gave the option to creators, do you think self-selecting into that, what does that signal? I think self-selecting into it would signal you have something to, you have some insecurity about the amount of people who watch.
26:41Colin Rosenblum:Which I think is true. I have insecurity. Which is the same thing I think about when people turn off comments.
26:45Samir Chaudry:Yeah.
26:45Colin Rosenblum:What are you so afraid of?
26:46Samir Chaudry:Just let it rip. Yeah. Yeah. There's nothing to hide. Yeah. Yeah. I don't know. It's an interesting, you know, conversation and an interesting one that I don't know that I have a full take on yet. But I just know how it feels as a creator to create an environments with public viewership and environments without public viewership. And then I also know how it feels as a consumer to see viewership and how quickly I assign a feeling to the creative. All right, it's not every day that you come across like a Mr. Beast Russian TikTok dance and then that spins you into a conversation around essentially the currency of viewership and what it means in the business of the creator economy and for us as humans, but that's where we got today.
27:29Samir Chaudry:And we're curious about your guys' perspective on this. What do views mean to you in today's internet landscape? Let us know in the comments and we'll see you next week.
From the publisher
In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about.
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