Who Is Actually Making Money in the Creator Economy?

8:22Colin Rosenblum:look like to be in that category at the end that's making what over a hundred thousand yeah that to me is akin to the nba um there's a stat that like uh three out of every 10 000 high school basketball players get to play in the nba at some point for a number of years and i think like if you three out of ten thousand ten thousand oh so point 30 point oh three percent oh oh i see i see yeah end up playing in the NBA.

8:49Samir Chaudry:They got it.

8:50Colin Rosenblum:So I think like to get in that side of the equation, the over$100 ,000 for a number of years, that to me is similar to the NBA. I don't think there's that many spots. It's not capped, but... No cap. Thanks, Sid. Adding value to the podcast. You didn't hear that, Sid said no cap.

9:08Samir Chaudry:The creator economy is positioned as a very democratic system. And I actually think it is, but it's kind of a winner take all. system. Meaning like when you become one of the big ones, you consume a lot of the available dollars. And a lot of that is because what we're seeing is this influx of major fortune 500 brands, blue chip brands who want to participate in the greater economy. Their core belief is that they can reduce their ad spend a little bit, but increase their cultural relevance by working with creators. Now, major Fortune 500 companies who are moving their ad spend, they have a high appetite to work with creators and a low tolerance for complexity.

9:59Samir Chaudry:And when I look at that, that is then suggesting that you need to, as a creator, be ready to receive a million dollars from me. Now, the amount of creators who can receive a million dollars, who have the surface area to execute on a million dollar campaign, now we're starting to get to a very small sliver of the pie. Of how many creators can not only, A, have the reach to do that, B, have the brand to do that, and then have the organizational infrastructure to work with a client. to do that?

10:36Colin Rosenblum:I think it's interesting that everything is getting more niche and yet it's getting more stratified and the playing field is leveling. Like you're seeing all these media companies, creators pop up that are speaking at very small audiences or more niche audiences. What's that stat? 47%. You want that right now? No, no, that's actually not relevant. Okay. Okay. Um, but everyone's getting way more niche and yet company dollars feel like, like ad spend dollars feel like they're getting bigger so there is a really really really small portion of people that can speak to that large of an audience and the majority of the creator economy is like playing to this niche totally and to justify the spend i kind of need some amount of scale and reach some amount or extreme relevance.

11:30Samir Chaudry:But to then take that spend that I need to spend and spread it across 50 accounts, I also as the marketer need a lot of staff to do that. And I may or may not have that staff. So I think the most notable headline in this space around where money is coming from is holding companies like Unilever. So I think everybody saw this at the end of last year, if you work in the creator economy, Unilever in 2026 has shifted 50 % of their budget to creators. Let's play a game, Colin. I hate this. I know. By the way, guys, off mic, this is something I do with Colin all the time. I say, what's X's marketing budget?

12:11Samir Chaudry:So just guess. So let's guess. What's Unilever's marketing budget? Guess. Total marketing budget. I wish you guys could see his face right now and how much he dislikes this. 20 billion. Why would you guess 20 billion? That's so not fun. I hate this game. Okay, Sid, guess. It's so insulting. Wait, I'm...

12:30Colin Rosenblum:Someone knows the answer. Well, now I'm scared because that seems... Well, that seems way too high. Yeah, that's great. It's not even fun to... Okay, yeah. Okay, wait. No, you guessed way too high.

12:39Samir Chaudry:One billion.

12:40Colin Rosenblum:One billion.

12:41Samir Chaudry:One billion is also offensive. That's crazy. 500 million. No, what do you... 3.7 billion. That's... Okay, Sid gave a respectable guess. Oh, my. I added in a point.

12:52Colin Rosenblum:You have to add in some decimals.

12:54Samir Chaudry:It's$10 billion.

12:56Colin Rosenblum:See, now you sound really smart because you had the answer the whole time.

13:01Samir Chaudry:No, but that's not, the thing is not who sounds the most smart. It's just fun to conversationally go back and forth on what's the answer.

13:07Colin Rosenblum:It's only fun if we guess way lower than what the actual answer is so that we can feign being surprised when it's way higher.

13:14Samir Chaudry:This could have been your subway take, by the way, just so you know, that you hate the guessing game. Why? I had a perfect subway take. Why would I? I'm the one. Yeah. I'm the one who needed it. This could have been your supplement. Yeah. So 50 % of a$10 billion budget newly, freshly into the greater economy is no joke. Come on, guess and game. How much is 50 % of$10 million? Five. So 5 billion new dollars coming into our industry, right? Yeah. Is extraordinarily significant. Like that is a very sexy headline. It's very exciting. It makes a lot of sense to me, but to operationalize spending$5 billion is hard.

13:56Samir Chaudry:It's not necessarily easy.

13:58Colin Rosenblum:Especially when you're saying across, if they were to do it across a ton of small media companies, basically, or independent creators.

14:05Samir Chaudry:I think the thing that I try and repeat often to people who want to get into our space, who think about it like the world of maybe startups is like we are a lot more like the music industry than like the San Francisco tech industry, that we are all bespoke in how we operate. None of us really operate exactly the same way. So when you're going out to 50 different creators to do deals, you're going to deal with 50 different types of talent and 50 different types of email communication. There's no standardization across how we do our deals. Sometimes you have the agencies in the middle who are brokering the deals to make it a little bit simpler.

14:47Samir Chaudry:But I think just the insight here of why is money concentrating to the top and not into the entire economy is because of the complexity of it, where you have a problem, which is I need to spend a lot of money, and the solution is not on thousands and thousands and thousands of creators. The solution is likely selecting a few creators. An example of this, I don't know if you saw this, Cullen. Mark Rober and Rivian. Did you see this partnership? I shared it in Slack. Did he win that one? We have a big thing. We have a big thing going right now. I shared that. There's a lot of people double posting

15:26Colin Rosenblum:in Slack right now. My biggest fear is posting something in Slack

15:29Samir Chaudry:that has already been posted. It should be because now we're keeping count. Yeah. Now we're keeping score.

15:34Colin Rosenblum:Yeah, you beat us to it. And actually, we have someone who, I won't dox them, but someone did double post it. After Colin. After Colin. Wow. Dox them. It was Gorby. Put him on the, should I put him on the scoreboard? Put him on the scoreboard. Okay, so. Vivian partners with Mark Rober.

15:53Samir Chaudry:Yeah, so I bring this up because this is a great example of what I mean by like organizational infrastructure and surface area to partner. So the partnership with Mark and Rivian is not necessarily Mark Rober and Rivian. It's Crunch Labs and Rivian, which is really interesting because essentially this partnership includes everything from like Mark as talent to going on a tour of their retail facilities. and offering programming for families to come learn engineering, as well as digital content that teaches about the future of cars and like EV technology. So it's a robust like media partnership across content, physical activation, talent, ads, like it is all things.

16:43Samir Chaudry:And that unlocks the ability for Rivian to participate in the creator economy, but spend quite a bit and get a lot of access across different facets from live events to digital to family education to Marcus Talent on stage at South by Southwest with RJ, which is where they're launching this.

17:07Colin Rosenblum:So if you break this down, you're saying that Mark Rober makes sense for a major brand like Rivian to partner with because number one, he has scale, he has reach. Yes. Number two, he has a diverse surface area. to integrate Rivian, not only maybe on its main channel, but it looks like here in Crunch Labs. Three, he has an organization that can handle... A partner like Rivian. A partner like... Spending. He has staff. He has precedent for it. He's...

17:34Samir Chaudry:Yeah, spending a couple... Maybe they're spending$8 million or$10 million on this. Crunch Labs is a full company of probably at this point, 100 plus people who are able to service the brand.

17:48Colin Rosenblum:so if i'm a smaller creator and i'm seeing that all these major companies are getting into the space and they're going to the places that i would assume they would go anyway right to like a mark rober what am i supposed to take from that i think the takeaway is like you need to organize

18:04Samir Chaudry:yourself what i mean by that is like you have to have an organized offering of products now

18:08Colin Rosenblum:so if you don't necessarily have tons of scale and reach you can at least be organized and you can

18:13Samir Chaudry:have multiple surface area. You need to be very organized in terms of - Multiple surface areas? Yeah. When someone comes to you, I think a great example of the expansion of surface area is in the niche casting daily live streams that are happening. Of course, we had TBBN on the show. Those guys, we can estimate they're doing around$20 million in advertising this year because they do a show every single day that has sponsors on screen at all times that has clips that go out every day across all platforms with sponsors on them they increased their sponsorship surface area they do not have the biggest audience but they have a lot of organizational infrastructure like one of their early moves was hiring a president right and somebody who can actually organize them to receive the money to create the ad products to then service these advertisers i'm blanking on the exact number but i think they said they have 2 000 ad units a year yeah it was something like something like that yeah yeah but you know that's that's one example i know this niche casting thing is starting to grow quite a bit um people are launching daily live streams i think to create connection with the audience but also to create more surface area for advertising um but even in its simplest form i would say with us right now what what what we have done we have increased our surface area through um launching new shows on youtube we have a show called creator support that is now a new surface area that is now an offering a product offering for brands to engage with we obviously early days we did we launched the published press as a new surface area.

20:00Samir Chaudry:We have also launched our live events and have announced our next big live event here in LA in May. Hollywood Creator Summit is coming, which we'll talk about more in a second. But we have increased our surface area. That's heavy. You need team to do that. But I think the simplest form is just organizing what you offer. You will live in the$10 ,000 to$50 ,000 range if you are just waiting for the brand to reach out to you and say, this is what we need we need a post like this i think that is like a dying breed of advertising i think you have to have a lot of conviction and perspective of what am i selling you what am i offering you that is not just a integration into my video because that that is going to be very hard for big brands to justify right now like yeah i'll buy it integration into your video.

20:56Samir Chaudry:Plus, I'll do that across a thousand other creators.

20:59Colin Rosenblum:So you're saying you should be set up to deliver something across multiple platforms over a longer period of time. If a brand comes to you, you should be prepared to say, hey, here's actually a three-month or a six-month way that I can integrate your brand instead of just a one-off.

21:17Samir Chaudry:Here's a category-exclusive one-year partnership. So you can spend more with me. you know because i think one of the problems is like you literally sometimes with the creator you you can't even spend more because they're capped in their product so i think like the big thing is like the creator economy is professionalizing right now as the new brands come into the space advertising is the number one way we all make money and the types of advertisers that are coming in have a high appetite to spend with creators and i think the challenge that is being uh that is being illuminated as we talk to more and more creators is they don't have the product offerings to meet the demand yet.

21:57Colin Rosenblum:I'm curious. Do you think the rise in like creator ad agencies that we're seeing is directly linked to this like increase in ad spend?

22:07Samir Chaudry:100%. You're exactly right, Sid. Like, uh, yeah, I, I think the creator camp agency, uh, that just launched the, uh, Pufferfish, which is Anthpo and Talia's agency.

22:20Colin Rosenblum:Unwell has one.

22:21Samir Chaudry:Unwell has an agency. This is because there is basically people knocking on the door of creators trying to spend money. And sometimes you don't even have enough media properties to fulfill the demand. So you create custom solutions for the brand to say, you know what, we will solve this for you in a different way. We don't have the show for it, but let us make the videos for you. Let us make the content for you. So that it's, it's a really unique moment in our industry. And I think it's one to, to, uh, uh, continue to explore because plain and simple, like we are part of the advertising industry and solving how to service these clients better will result in more money getting distributed.

23:06Samir Chaudry:Um, but we kind of mirror other industries where like the money does concentrate to the top. So those have been some of my insights this week.

23:16Colin Rosenblum:A 1%.

23:19Samir Chaudry:My Bernie Sanders impression.

23:21Colin Rosenblum:Okay.

23:22Samir Chaudry:Let's shift focus. LA, May 28th.

23:25Colin Rosenblum:Yes.

23:25Samir Chaudry:The Hollywood Creator Summit. It's happening. It's happening. It's happening.

23:29Colin Rosenblum:It's happening.

23:30Samir Chaudry:It's happening. It's happening. It's happening. Is that the tagline? It's happening. Is that the tagline? Yeah. Okay. So the last time we announced an event on this show or talked about our event on the show, we had terrible fears that we were going to throw a Fyre Fest. Do you remember that? Oh, yeah. Yeah. We had never thrown a big event before. 500 people in New York City. It felt like the anxiety I felt all year, last year, leading up to that event, was like this high-grade constant anxiety until September.

24:02Colin Rosenblum:And how are you feeling now?

24:03Samir Chaudry:I feel great. Awesome. I feel so excited. I feel good too. Yeah. I felt that high-grade anxiety during the event. Yeah, that's probably true.

24:11Colin Rosenblum:Yeah.

24:11Samir Chaudry:I think it got worse, actually. I think I was ready to snap. Okay, it went away for me once Richard Branson came out. Once like the big surprise moment. Good for you, because that was the night before. That was like the first thing that happened. Yeah, that was the first thing that happened. So, okay, let me explain why are we doing this again when we lived with terrible anxiety of throwing an event last year. The day after the event, I was like, I felt amazing. And I was like, let's do it again. If you asked me two days prior to the event, I'd say this is the one and only time we're throwing a big event.

24:44Samir Chaudry:I'm pretty sure I said that. Yeah.

24:49Samir Chaudry:So we are doing it. We're doing it in LA. We cannot announce the venue yet.

24:53Colin Rosenblum:No.

24:53Samir Chaudry:We will be announcing the venue soon. It is May 28th. The theme of this one is the Hollywood Creator Summit. It is meant to acknowledge this moment of the convergence between what's happening in traditional media, what's happening in digital media, the subject matter we covered two weeks ago when we talked about Markiplier and his breakout movie success. The conversations even around Mark Rober and him going on to Netflix, Jake Shane and his podcast getting licensed to Netflix. What is happening between our two worlds? How do we bring people from the two worlds together in one place on a stage to have conversations about what is the future of the entertainment industry?

25:31Samir Chaudry:We've kind of arrived at the moment where it's not traditional and digital. It's just the entertainment industry. And we have to build a space to acknowledge that. That is what this event is about. It's really special to do it in Los Angeles

25:43Colin Rosenblum:because so much production is moving out of LA. Yeah, totally. Like Hollywood is really not Hollywood anymore. It doesn't feel like it. But at the same time, what Samir, you and I have been seeing are creators like TBPN who do fill soundstages in Hollywood. Yeah, yeah. It's just not being talked about.

26:04Samir Chaudry:Yeah, or like I acted in a micro drama. I haven't even said that yet, but I acted in a micro drama that was shot in L.A. You're bringing back Hollywood.

26:11Colin Rosenblum:And people aren't talking about it. People aren't talking about it. Oscars on Sunday. And we're going to see Samir micro drama nominated for.

26:21Samir Chaudry:Best cameo. Yeah, best cameo.

26:24Colin Rosenblum:They're going to make a category for it.

26:25Samir Chaudry:I mean, look, another thing is like the Oscars are going to be hosted on YouTube. That's going to be a really interesting moment where like the signature Hollywood, you know, moment of the year is hosted on YouTube.

26:37Colin Rosenblum:I mean, Zach King, who just released his movie, the Jurassic Park remake, we acted in one of the ones that's going to be coming out. And that was a full on production in Burbank. And these productions are happening again in Hollywood, but they're just now creator led. Yeah. So it's fun to have a moment where we really acknowledge that and talk about this

27:01Samir Chaudry:intersection where the two worlds really are meeting. So what happens at these events is probably the thought that's happening in your head, unless you came to our last event. If you came to our last event, you kind of know. We have a bunch of onstage discussions focused on a topic. Again, this one is exactly what we just said. We have surprise guests. Last year, we had Casey Neistat, Stephen Bartlett, and Richard Branson, which was very exciting. We are working on our surprise guests this year. We will not tell you who they are because it's a surprise. We will also have breakout sessions on specific topics where you can meet with experts and in small groups.

27:36Samir Chaudry:We find that to be extremely valuable. That was a huge thing coming out of the surveys of last year was people like meeting with small groups. So that will be coming back as well. And we will also create a lot of settings where you are going to meet other people. And that was another thing that came out of last year. A lot of people met each other, started projects together. Some creators got really cool brand deals last year from this. Like it's so fun, which is why we're doing it again. I see it as a very valuable thing. I can't wait to do it. I will probably have low grade anxiety leading up to it.

28:11Colin Rosenblum:Colin looks like he's going to have some high grading. Leading up to it. Yeah, I will. Yeah. And I think something that you haven't mentioned yet that's really cool about our press publish events is that it's all single track. Everyone who comes to the event will have a similar, if not the same experience. And something that I find to be distracting at some other events is having multiple things going on at the same time. You don't want to have the FOMO of choosing wrong. There's no wrong choice. You come, you're going to have a good time. And the breakout groups will give you that more one-on-one personal connection that you're looking for.

28:49Samir Chaudry:It's like Coachella this year. Yeah. Dijon and Disclosure playing at the exact same time. Where do you go?

28:55Colin Rosenblum:I'll go to Dijon probably. Isn't Bieber headlining Coachella? Yeah. Are we going? I mean, we're invited.

29:02Samir Chaudry:We are? What? We're always invited.

29:04Colin Rosenblum:Am I invited?

29:04Samir Chaudry:You know where else we're invited? The Vanity Fair Young Hollywood Party tomorrow night. The Vannies. The Vanities? I think they call it the Vannies. The Vannies. Okay. Sid, what do we wear?

29:18Colin Rosenblum:My answer is going to depend on if you guys have a plus one. I'm going to dress you heinously if I'm not allowed to come.

29:25Samir Chaudry:We do not have plus ones. We are going just as Colin and Samir.

29:29Colin Rosenblum:No, that's fine. That's fine. I just have to become someone, I guess. I don't want to throw us under the bus, but like. Please do. At what point are we too old for young Hollywood? How old? Like I'm 37.

29:42Samir Chaudry:So it just goes, how old are you?

29:44Colin Rosenblum:No, you're like, am I allowed to say? You're 36, right? You're 36.

29:50Samir Chaudry:Oh, and so you wanted to do a salary negotiation here? Not with you. Yeah. I'll do it with Jesse. Yes, I am 36. And I'm proud to be 36. That's okay. Colin's 36. And that's okay. I'm 37. I'm not proud. Yeah, he's three years away from 40.

30:04Colin Rosenblum:Look, I just feel like I saw that we got invited to the Young Hollywood party. And I was like, okay, like role models performing there or something. Yeah. Hosting at Kaya Gerber. Yeah. I was like, okay, like I'm 37.

30:16Samir Chaudry:Yeah.

30:16Colin Rosenblum:Yeah. That's really young to an 80-year-old. You're so right, Sid. You're so right.

30:22Samir Chaudry:By the way, we have no idea what we're going to wear, but on this subject matter, this is a perfect segue to our new segment.

30:29Colin Rosenblum:Yes.

30:30Samir Chaudry:Age Gap.

30:31Colin Rosenblum:Age Gap.

30:31Samir Chaudry:Okay. I have to credit my friend Rohan for the name, by the way. Okay. That's his pitch on the name. But this is largely from an idea of Sid bringing up Gen Z slang to us and us not knowing what it is. and I think if we get this right, then we are allowed to go to this Vanity Fair Young Hollywood party. So here's how it's going to go. Sid is going to suggest a term to us. I'm going to assume both of us don't know what it is, but we will answer to tell you if we know what it means or not. Maybe we'll do a guess. You cannot search on your phone, Cole. I'm just scoring.

31:06Colin Rosenblum:I think even a rudimentary search would not give you the answer you are looking for.

31:09Samir Chaudry:And then you will explain it to us and we have to explain it back to you.

31:13Colin Rosenblum:Yes.

31:13Samir Chaudry:There's also, I have a little game involved as well. Let's do it.

31:18Colin Rosenblum:The term is Kaya Asylum. Has anyone heard of this?

31:25Samir Chaudry:I have not. Absolutely not. And can you clarify, it is spelled K-Y-A?

31:29Colin Rosenblum:It is spelled K-H-I-A.

31:32Samir Chaudry:K-H-I-A.

31:34Colin Rosenblum:The Kaya Asylum.

31:36Samir Chaudry:The Kaya Asylum.

31:37Colin Rosenblum:Yes.

31:38Samir Chaudry:I think we're going to need a hint, or you tell us how the game works.

31:42Colin Rosenblum:Well, the game works after I explain the term to you. Like I have a game associate. Now, once you have a grasp on what the concept is, I have an associate game. Can you give us a second? Could you use it in a sentence?

31:53Samir Chaudry:Yeah, use it in a sentence.

31:54Colin Rosenblum:Yeah. Okay. Ava Max is stuck in the Kaya Asylum.

32:00Samir Chaudry:Another sentence.

32:03Colin Rosenblum:Zara Larson is fresh out the Kaya Asylum.

32:07Samir Chaudry:Okay. Okay, so is the Kaya Asylum maybe where you go when you either lose your cultural relevance or become chuggy? Am I supposed to say?

32:18Colin Rosenblum:Okay, yeah, I would say like that's definitely on track to what the Kaya Asylum is.

32:23Samir Chaudry:That's pretty good. How the hell did you know that? What do you mean? She just used it in a sentence. That was like -

32:28Colin Rosenblum:Do you know who Zara Larson is, Colin?

32:30Samir Chaudry:Like, yeah, a little - So Zara Larson is back right now. Yes. Which is why I'm saying if she's out of the Kaya Asylum, The Kaya Salam is where you go to kind of lose your cultural relevance. Clearly, this is where when you're out of it, you're back.

32:42Colin Rosenblum:Yeah. Let's get into the etymology first. Because I think it's important to know who Kaya is and that will help us. Okay. I will sing the first. I will.

32:51Samir Chaudry:You're going to sing? This is a really. By the way, sit on the show is a very new experience for our podcast. This is the first time. Yeah.

32:58Colin Rosenblum:Thank you for having me, by the way. I'm very honored. Okay. I am going to. It's not really sing. I will chant, I guess, two lines of a song by the artist Kaya. First of all, do you know who Kaya is? No, I do not. That's the whole point.

33:13Samir Chaudry:Okay.

33:13Colin Rosenblum:But do you know the song that goes, my neck, my back, I'm stopping there.

33:18Samir Chaudry:That's also not Kaya. It is. Are we sure?

33:22Colin Rosenblum:Yeah.

33:22Samir Chaudry:Okay, got it.

33:23Colin Rosenblum:Let's go to Spotify because that's the whole basis. Okay, that's fine.

33:26Samir Chaudry:That's fine. Yep, I got it. We can move on from that.

33:29Colin Rosenblum:Yeah, we're good.

33:29Samir Chaudry:Okay.

33:32Colin Rosenblum:So Kaya made a one-hit wonder. Basically, the Kaya Asylum is Azkaban for mid-tier pop stars. It is limbo for the girls who just quite haven't made it yet. The pop stars that are putting in the work, but they are not a household name yet. And this all emerged from a meme of Kaya, the person who sings the song My Neck My Back, meeting a fan and the fan is like bursting into tears. And someone said this bleep was crying over meeting Kaya. And so Nicki Minaj stans on Twitter, also known as Barbz, they took the phrase Kaya to mean anyone who is kind of a flop. Got it. A chop. Yeah. And so now if you're stuck in the Kaya asylum, you are, you haven't really made it out yet.

34:22Samir Chaudry:But does that mean that you had a thing or does it mean you never had a thing?

34:25Colin Rosenblum:It means maybe people know who you are, but you're not relevant.

34:28Samir Chaudry:Or know your thing, but you are not relevant.

34:30Colin Rosenblum:Yeah. Here's a really good example. Charlie XCX was in the Kaya Asylum, deep in the Kaya Asylum until Brat.

34:37Samir Chaudry:That's a really good point. Brat brought her out into the mainstream. People don't know how long Charlie XCX has been at it. Because when we were young, Charlie XCX was the thing. Not you, me and Colin. When we were young, Charlie XCX's name would just show up on all these dance songs.

34:54Colin Rosenblum:I love it. I love it. Yeah, exactly. I was 12 listening to I Love It. Right.

35:00Samir Chaudry:So she was in the Kaya Asylum.

35:01Colin Rosenblum:Yeah, she had her hit, and then she had a lot of albums that didn't chart or didn't have mainstream success. And now with Brat, she's the biggest thing ever out of the Kai Asylum. I don't see her going back anytime soon. Sabrina Carpenter, you may have thought that Short and Sweet was like her first album. It was like her fifth.

35:21Samir Chaudry:We know. We met her early on in her career.

35:24Colin Rosenblum:Okay, well, I didn't know that. I thought, I literally thought she had like... You thought she came out of nowhere. Yeah, I saw her on...

35:31Samir Chaudry:Then would you say Olivia Dean was there? Because she had some hits prior to Man I Need. But like, she's been at it for a long time.

35:38Colin Rosenblum:Yeah, I feel like anyone who had...

35:40Samir Chaudry:But that's a very different thing. The Kaya Asylum to me feels...

35:43Colin Rosenblum:It's not just someone who's like worked... It's like someone who had a moment.

35:46Samir Chaudry:Yes.

35:47Colin Rosenblum:And then they were not able to sustain.

35:50Samir Chaudry:But then they can get out.

35:51Colin Rosenblum:Yeah.

35:52Samir Chaudry:Okay.

35:52Colin Rosenblum:You can get out. So I'm going to... I have some people. Okay. And you're going to tell me if they're in the Kaya Asylum. In or out. Yeah, in or out. In or out. There we go. Beyonce out oh my gosh out okay good I'm just we're getting a baseline I'm trying to see how with it you guys are I think you guys are 36 and 37 okay Dua Lipa out good okay I kind of I already said Zara Larson she's out to me yeah Tinashe in do you know who Tinashe is yeah I do but I have I know I do but I have

36:28Samir Chaudry:no opinion on the matter

36:30Colin Rosenblum:I would say she's in I like her music it's subjective but I totally get what you're saying Kim Petras I don't know who that is alright this one might divide me and Samir Addison Rae

36:46Samir Chaudry:well okay how dare you

36:53Samir Chaudry:Addison Rae is clearly out it's just she's not for me

36:59Colin Rosenblum:yeah and she is for me

37:00Samir Chaudry:yes understood but that's fine that's a whole different conversation

37:03Colin Rosenblum:that's okay and you know what we did have a unifying moment because I really love Addison Rae you really love Olivia Dean we did come together because I wanted Olivia Dean to win Best New Artist that's true we really connected you're right

37:15Samir Chaudry:yeah okay to close this game Colin has to explain back to both of us what the Kaya Asylum is okay if he doesn't

37:23Colin Rosenblum:he's locked in forever if he doesn't

37:24Samir Chaudry:he can't come to the Young Hollywood Party tomorrow ooh yo the thing about the Kaya asylum is.

37:32Colin Rosenblum:So if you look at the word Kaya. Kaya, okay, so. Wait, did you actually not listen? I'm doing a bit of it. I'm doing a bit of it. I gave you a softball. Do I have to explain the origin of it? Just say what Kaya asylum means. If someone asks you what is the Kaya asylum. Sort of means like irrelevance. Like you are in a part of, you're not culturally really relevant anymore or like this, like people aren't. This doesn't pass, right? Into you. But if you're out of the Kaya Asylum, it means you're back. You've established yourself in culture. Yeah. I mean, yeah. Yeah. I feel like, but we have to be specific here.

38:10Colin Rosenblum:This is talking only about pop stars. Mid-tier. Mid-tier. I don't think. Female pop stars. Yes. Female is important because they would never say anything bad about a male pop star. I don't think that passed.

38:24Samir Chaudry:I don't think that passed. That's not real fun. I don't think that passed.

38:28Colin Rosenblum:I give half credit. Okay. So you can go to Young Hollywood for half of the time. And then we're going to switch outfits in the alley. And I'm going to come back in. Which is what Colin would do anyway. I was going to do it anyway.

38:39Samir Chaudry:He's going to go from 8 to 8.30. Yeah. Yeah. Okay, Sid. Thank you. First episode of Age Gap. I think we closed the age gap. We did. We closed the age gap. Barely.

38:50Colin Rosenblum:Colin got his age down to like 33. Okay. Great. Samir, you get 27.

38:55Samir Chaudry:Yeah. That sounds totally right. I'm like in 21 Jump Street. I'm going to go to a Young Hollywood party tomorrow night and go, hello, fellow kids. Yes. Dressed all cool and talking about the Kai Asylum.

39:06Colin Rosenblum:You can't wear a shacket to the party tomorrow.

39:08Samir Chaudry:I'm not going to wear a shacket.

39:10Colin Rosenblum:I was going to wear a shacket. You guys are both wearing shackets right now. And so am I. So if we can't wear a shacket, what do we wear? A suit. A suit.

39:18Samir Chaudry:That's what I said. I'm going to wear a suit. All right. Well, expect some pictures from Getty Images by the time you listen to this, hopefully. or the next day. And a couple things. Thank you, Sid, for joining us on the show. Thank you for having me, Sid. First appearance on the Colin and Samir show. You did great.

39:35Colin Rosenblum:Thank you.

39:36Samir Chaudry:We should do Age Gap again. I can't wait. It's very exciting.

39:40Colin Rosenblum:Apply to Press Publish LA.

39:42Samir Chaudry:Yes. Press. Link in bio. LA. There will be a link in the description. I also just asked the team to buy a simple URL, because I love URLs. Presspublish.la. It may or may not be working right now, but why don't you test it? It's definitely not working right now, Sid. It just happened. I just asked the team to do this so that I could say this on the show. Presspublish.la. We'd love to see you at the Hollywood Creator Summit. It is application-based, which means we are actually going through and approving applicants for you to get through that. Our ideal scenario is that we fill the room with professional creators.

40:16Samir Chaudry:There's a few different ticket tiers, but check it out. Look into it. We'd love to see you there, and we will see you next week.

40:23Colin Rosenblum:Mwah.

40:24Samir Chaudry:Okay. Interesting addition to the show.

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