Why this YouTuber replaced himself with AI (Kwebbelkop interview)

0:00The Colin and Samir Show is supported by Microsoft Copilot. This is something I thought I would never say, but can I share with you my favorite prompt? I mean, like when you say something like that, I have to say yes. Were you going to say no? No, but okay. Just let me hear it. So when I'm researching for a guest or I need to know a lot about a subject matter, I say, make me a podcast about. And when you do that, you're going to get a short blurb about that subject. And then in like two minutes, you're going to get a podcast. So check this out. Welcome to Co-Pilot Podcasts. Picture this, a guy working the front desk at a hotel, making lacrosse videos in his spare time, completely unaware that he's about to become one of the most influential voices in the creator economy.

0:38Today, we're diving into the remarkable story of Colin Rosenblum. Wow. Did you pay it to say that? That's crazy. That's very kind. It's crazy, but it's my favorite way to learn about a subject matter. I'm learning about so much more now that I can turn this research into like a seven minute podcast that I can listen to just when I'm walking. Did you tell it that I worked at the front desk of a hotel? Dude, the prompt is just, make me a podcast about Colin from Colin and Samir. That's it. I may be biased, but I'm on the edge of my seat. I'm hooked. So if you guys haven't checked out Copilot, check it out.

1:10Try it for your research. Try it for getting variations of your titles, your ideas. It's one of my favorite tools on the internet right now for our creativity. And now back to the show. Hey, podcast listeners, this is an audio exclusive episode of Creator support. Over the past year, we've gotten a ton of questions from all of you about AI. It's something that Samir and I have been talking a lot about this year. So for this episode, I had the unique opportunity to speak with a creator who's at the forefront of AI on YouTube. He actually has turned himself into a photorealistic avatar. He's completely replaced himself.

1:49Last year, he was a human making gaming and reaction videos, and now it's an AI version of himself. The scripts are all written by AI. The avatar is fully AI. And what really caught my attention was when he posted a video of himself to Twitter, which was like the 2.0 version of his avatar. And it looked so incredibly realistic. And there's a quote about AI that has just stuck with me this entire year, which is just, this is the worst it'll ever be. You're probably familiar with his name. He's been on YouTube for over 12 years making these gaming and reaction videos. His name is Jordy, but he goes by Kwebelkop.

2:28He has over 15 million subscribers on YouTube. He's actually based in Amsterdam. And while we were recording, Samir was traveling. So it's just actually myself and Jordy in this episode. Now, while he's posting these AI generated YouTube videos, he's also started a company called JVDB Studios, which develops tools for AI content creation. I imagine this is going to become more and more prevalent in 2024. People turning to AI to support them with creation. In this episode, I ask him, first off, why are you doing this? And also, how are you doing it? We then start to talk a little bit about what this means for the future and how platforms like YouTube should be regulating deepfakes.

3:05And actually, since you recorded this episode, YouTube has made announcements about how they plan on regulating and how you now need to disclose if something is synthetically or AI generated. And that was a recommendation that you'll hear he makes in this episode. So pretty interesting that he was already ahead of the curve. One more quote about AI that I enjoyed from this year. It was actually from our episode with Miles Fisher. He said, you can't put the toothpaste back in the tube. That is the truth. That's the truth. Here we are. We're in the world of AI. AI is coming to YouTube. It's something we talked about with YouTube CEO Neil Mohan.

3:37We have a lot of fears of what does it look like if YouTube is all AI generated content? But at the end of the day, there's really nothing we can do about the fact that generative AI is here. And it's really interesting to hear how a creator like QuabbleCop is using it, testing it, and now opening up tools to other creators. Yeah, this conversation for me made it feel a lot more human, and I think it'll do the same for you. So hope you enjoy this episode with QuabbleCop. Jordy, welcome to the show. Hello. Thanks for having me. There are so many questions that we want to ask you. You have obviously been doing this for a long time, but it wasn't until Samir and I heard about what you're doing with AI generated video that we really started to take a deep dive because Samir and I are not necessarily gamers.

4:30that's not our background but we found what you're doing to be incredibly fascinating and then when i dug into your channel more i watched a q a and there was a question potentially about why you're doing this and it seemed like it had something to do with a little bit of burnout with mental health yeah and that combined with i don't know if i'm putting words in your mouth but it was almost felt to me like a a retirement of sorts and i don't know if that's the right way to pose it but that to me resonated because I don't know when this career ends I don't know when it stops and it's hard even to track my own burnout now I don't have the technical ability nor do I know if I would ever want to go down the route of cloning myself and making videos that way but for me it was fascinating that there was someone experimenting and doing this and I just wanted to know what do people think in the comments what's going on in this guy's head like i just want to know how did you get to that point where you decided to basically clone yourself and why yeah yeah all right let's let's jump right into it so picture this right dream with me okay you're a young kid you say listen i'm gonna become a youtuber this is it and and there's no there's no, you know, Colin and Samir to watch.

5:52It's just you and YouTube. So every single day, making a video, making new friends, grinding out with these friends. Everyone's just working on it every single day. And, you know, one person pops up here. We get a viral there. And before you know it, it's your full-time job. All your friends are YouTubers. And you got everything you could ever desire, right the views are high the revenue is there people are offering to fly you out come to LA come to New York we've got openings for parties here and there in the meantime you get offered deals uh partnerships and you're making videos and that's great what a lot of people don't see is that it can also be like super taxing on your mental health and super taxing on just your your overall physical health because it's either you could make a crazy amount of money and do some really cool stuff sometimes it's not even money related in the weekends or you could go and relax in the weekends right and and often what you're seeing in in creators and this happened to me is that i constantly said you know uh i'm young let's do it i can deal with this i can i can make some more videos i can upload some more bangers people are loving this and everything and i one point it caught up with me.

7:10Your body needs to relax now. You're absolutely overworked. You're burnt out. I could barely sleep physically and mentally. I wasn't in a good place. And I said, all right, let's switch it up. And that's when I started looking at solutions because I was still stuck with one video a day. So I was still like, all right, how am I going to survive this burnout with one video a day? And back then I was even doing three videos a day. It was absolutely crazy. And it was streaming. So with one video a day in mind and the idea and the vision of I want to be able to post a video forever for one a day, how can I do this?

7:52So first things first, I started offloading to a different host. So I started this channel with a different host because I thought that was the way to do this, right? and we very quickly realized that this host that we put there was gonna have the same challenges as I did or similar challenges right so all right okay that's a channel we grew to 800 ,000 subscribers and then it was like cool and it's time to move on from this concept then we said okay let's do this in a better way where we don't have to throw the entire channel away when the host something happens to the host of the channel um and the channel name was tiger by the way we tried cloning him back then we got major backlash but it was like an april fool's show which got taken out of proportion we're really good friends so uh anyways yep i've i've dug into some of that as well i've seen that too that you guys have whatever beef there was it has been squashed yeah no like we're really good friends right so so yeah sure there was some beef youtube drama whatever hilarious um but there we started dabbling into cloning because we had the idea we're going to transition him into a clone eventually right when you say clone when you say clone at the time this looks very much like a vtuber like it is an animated avatar yeah so step one right we said oh how hard can it be the clone and influencer right well step one is setting up a proper VTuber with a VTuber model.

9:27And that's already challenging. And when we started tackling this, because the next step in the story is that we decided to launch a VTuber, which we're still posting on. The channel name's Blue. Super successful, 800 ,000 subscribers and counting. Is that we realized that, okay, we've cloned a personality in a way, a brand functions there. and we can swap out actors and team members and everything, but the blue will continue on forever, right? He's not going to stop. And we can license him out and infinitely scale him up. And then came, you know, us revisiting our original vision of, okay, well, we have the QuobbleCup IP.

10:10I am here and I have this name and everything. How can we use this technology that we have to really, you know, continue building our vision so this is like the next version of the software and and then we got to the point where it was a photo well first a cartoonish clone and then a photo realistic clone and that's when uh hit the fan when you say when hit the fan you mean the reaction from everybody yeah yeah i think that's when people started talking they're like all right people started talking at first it was a gimmick and then they're like all right this guy's serious and i'm like yeah like i'm gonna go 100 all in on this i'm gonna lead the way and anyone who who wants to join this journey and and and who wants to participate in the conceptualization and then you know uh of this brand new form of storytelling i'm like come join us you know so if i look at your channel now there are some gaming videos with a photorealistic version of you yeah and it feels like someone is just playing the game and this photorealistic version of you in the corner is adding commentary.

11:20It just feels like a somewhat normal gameplay video. But can you bring me through how that is made? What is AI generated? What's not AI generated? Sure. Yeah. So what you're seeing on the Quobble Club YouTube channel and some of the social media channels is that we are constantly, we have this skill. And on one end of the skill, you have 100 % human-made content and then the other end of the scale you have on the other end of the scale you have a hundred percent AI generated content so we're constantly trying to figure out what's the sweet spot for our YouTube channel and in this situation we really tried focusing on can we capture the brand essence of an influencer of QuabbleCup without me being there and that's the experiment you're watching and it's a live experiment we're building on this live we're super open for feedback so if you're wondering that's not me sitting there that's not my voice i have no say in what goes live on the channel whatsoever the the jokes and all those things that's not me but there are some humans involved in the process that make this function because we notice that a fully autonomous ai influencer is not as good as an ai influencer with a human guiding it for now.

12:43Why were you so willing to run this experiment? Because putting myself in your shoes, you know, Samir and I have worked on our channel, this channel for about seven years. I can't imagine taking that risk to run an AI version of ourselves and risk the performance going down, risk backlash from our audience. Yeah. Which are some of the things that you're going through throughout this experiment is dealing with a little bit of fluctuation, and dealing with pushback, why are you so willing to do it? Considering you built this brand over so long. Yeah, of course, of course. Let me ask you the question, right?

13:20What you share on your channel, that's the story that you want to tell, correct? Correct. That's what I'm doing, right? And that's what I'm trying to show to the world, that this is a new form of storytelling. This isn't your old school. This is a new niche. it's an influencer who wants to tell the story of quote book ai i want to talk about it i want to take you on this journey and see it as a new entity that has been shaped but that's my story right okay and and and that's a vision that i i really share and everyone always tells me like you're not being creative or sometimes people have this argument where they say youtube is you know it's it's for you or it's like that we want to see you and i'm like no i don't think you get it it's whatever the person wants to upload and share it's about the creators sharing their vision and sharing their stories and that's really what i'm doing here i'm sharing my vision of the future where i believe that it's heading to and i love making video so i've combined the two my two passions and that's what we're running and we're also running it to gather data right because to me i'm retired i have everything i want in life like everything i'm super happy and one of the lowest stress levels uh i have an app on my smart watch smart watch that shows stress levels it's great too right so i've got data data to back this up um but i just love it this is just this this is me you know uh let's do some absolutely crazy storytelling let's break up the meta let's stir up the pot and question everything that we've been thinking.

15:02And I think that is all possible right now because of all these AI solutions. And the absolute biggest reason, the number one reason I stopped uploading daily has now been solved. Right? I can make all the videos that I want, that I've always wanted to make. and to me that's great where the pushback comes is okay this this might be this guy's checking out he doesn't care anymore it's opportunistic and I as the fan of his am not getting to experience the creativity that I used to but I actually think that the framing that you just framed it in does make sense to me that what is taking place on the channel is your creativity it's just coming in the form of what is an experiment.

15:56Yeah. And come over to Amsterdam, join us for a day and you'll see all we're doing is grinding, right? This is almost a 24 seven job where all we're doing is building these AI systems and building this, uh, these tools that can make these, uh, these video with the idea of going to nearly fully autonomous, where the user inputs creativity and outcomes a full video. So how much of what you're doing right now on your channel is marketing for a rollout of a product that other creators can use? Yeah, it's more the other way around. We are building the tool. We are using it internally. And we're simply trying to find ways to make it a profitable of enough endeavor so that we can scale up the technology right um so for example if the quibble club youtube channel does great we have no incentive uh not much incentive to roll out the tool to and dedicate resources to that um but uh it is it is not in an intentional way to market things we in all honesty had absolutely no idea it would blow this much out of proportion The statistics on all social media platforms were very down when we started doing it.

17:13And we just thought, hey, we're just going to do this, scatter some data, and then slowly be able to pick things back up. And it just went crazy. And now we're like, all right, well, let's continue building and put out some really cool products. Have you had any feedback from YouTube, the platform at all of this is great. This is, hey, tread carefully over here because you can't be fully autonomous. this yes yes and about that about that um so so i do work with youtube and there are certain things that i cannot talk about but forget that for a minute what is and what isn't allowed youtube policy 101 all right you ready for this one i'm ready okay spam scam uh explicit content often too explicit content those things are not allowed these are in in their terms of service right Right.

18:05I've asked YouTube, is AI content allowed, AI generated content? They said, yeah, no problem. As long as it's not spam. Right. So if you can put out AI generated content, that's good and fun and, you know, gets more than two views or, you know, you know what I mean? Like it needs, people need to pick it up and say there's value in this. Then AI generated content is allowed. On top of that, if let's say you have a software program that comes up with video ideas itself, proceeds to generate a video itself, post this video itself, analyze the video and adjust, this is also allowed. And this would be a fully autonomous AI agent, right?

18:47A company, a creator, an influencer that can totally run on itself, which we've done. and that's absolutely crazy and and and definitely uh still very very very early um but it is allowed the reason that samir and i talk about the fully autonomous channel is because there is a little bit of concern that if that were to become fully available to tons and tons of people youtube and social media platforms will be flooded with this autonomous content and human content will actually be like perhaps the minority the only time that would happen is when ai generated content gen ai content becomes better than man-made human content agreed because these algorithms they will they will only show the people what they want to be watching if the people don't want to watch it then hey what's the problem right but if the people want to watch it yeah a competition right survival of the fittest uh um it it's most likely going to be an old meta in a few years where a generative ai content is simply going to outperform pure raw human man-made storytelling uh but then we should embrace that because it's better content in my opinion or perhaps embrace it as a tool for humans to make more interesting types of content and stories.

20:12Right. But then I guess my concern is I don't I guess I get concerned thinking about and maybe I already am being fed something like this, but just I don't know if I want to be so much in a silo that it's so easy to create content and stories that I can have stories completely tailored to me. It's both it's both exciting and scary at the same time that like there could be a piece of video generated just for me that I will love so much and that then I could share with people and communicate with people through that piece of content. but it also is strange to me that there might be something that was only made for me that only I see that you know our social media feeds will continue to be even further separated and apart from each other and and very tailored to you right which is just going to be I mean way better experiences super cool I think that's sick with the exciting side of AI generated content and what we'll call or i guess i want to transition now to deep fakes with you know mr beast tweeting about some of the deep fakes that have been yeah coming up for him and we've been experiencing the same thing too i would say about one or two a week we find of ourselves do you have any concern about you yourself being deep faked i mean uh it's certainly possible that i go uh that i get deep faith uh i'm i mean i'm personally doing it myself but i'm also ready for the fight uh if someone's gonna do it you know someone has to go and and defend themselves uh they're gonna be fun legal battles there uh we need rules we need regulations we need policies that prevent abuse and i i think these are the responsibilities for the platforms and this is also what they're focusing on uh as far as i've seen online and what they're working on and discussing um and and with the track record that a Google has, for example, I, you know, I don't have any doubt in that they're going to handle it the best way possible.

22:12For example, you know, I've seen the Mr. Beast deep fake ad. I'm just surprised that, you know, there isn't a check to make sure that whoever is in this ad has provided consent to be in the ad or like a face detect like, hey, that's Mr. Beast. All right. has Mr. Beast's system approved this, right? There could be so many different checks and I'm pretty sure they're working on this. I mean, I would assume they're working on this. So it's just part, it's just a new challenge. It's really not the end of the world. It's an annoyance. It's one of the biggest unknowns. And I think that's what, you know, Mr.

22:50Beast even tweeted was, you know, questioning whether platforms are ready or not for potentially what's coming. And I think Samir and I feel similar type of way as we start to see deep fakes of ourselves go out on the internet that are trying to scam people for money. And you touched on some of them, but what are, from your understanding, the options available to us or what will be the options available to us to protect ourselves from deep fakes on the internet? Yeah, right now there isn't really much but one thing, and that is to really educate yourself on the matter and make sure that, hey, if someone comes by and promotes something, always double check, triple check everything, right?

23:31That's the best way to defend yourself right now, spread awareness, which is what we're doing right now. So that's great. And then it's most likely going to be up to the platforms to filter out this content, right? You cannot build a watermark into an AI generated piece of content, because there will just somewhat someone will just figure out how that watermarks generated and reverse engineer it and make a filter that removes the watermark. So, I mean, that's what AI systems are really good at. So we need something else. And I think in a future where bots are going to be everywhere, because that's really what it is, we just need human verification that whoever you're talking to or whoever, you know, whatever you're watching has been verified by the individual that you're looking at.

24:22And those systems, those aren't rocket science to make. With Face Detect, you can figure things out too. And it's all possible. I think a solution like that would be very, very robust. Paint a picture for me on the positive end of the spectrum five years from now with technology like yours and more creators like you. What does YouTube look like? I think the content's going to be better, right? We're going to see moving videos. We're going to see phenomenal storytelling, super high-budget-looking produced shows and series and concepts that are produced by an individual sitting in a bedroom on his smartphone or on his Apple glasses or Apple Vision Pro prompting what he wants to see.

25:12And its entire AI system builds out this imagination and this vision of this creator without being limited by the current limitations. So I think we're going to see way more creators produce way, way, way better stories. If anyone can make anything of any quality, what matters anymore? How do you stand out? Well, that's going to be the billion dollar question to try and answer and predict in the next few years. I don't know. It might be branding. I think when these AI systems can produce everything digital on demand for every individual, including software, including tools and applications, branding might be the only thing that really jumps out.

26:00However, who needs branding if you can build your own products, right? Because you have branding. So people start using your products or watching or experiencing your products. So I think it's going to be much more focused on the individual's experience, most likely something in VR, who knows, more towards digital 3D experiences. That's something that I think it's going to head into. and we're currently experiencing the birth of this new form of storytelling which we can only imagine we can't even imagine where it's gonna where it's gonna go in the next five years with some of the content you're putting out what are the positive indicators for you when it comes to what you're making that you're on to something um i think one is how much are people talking about it right the discussion around it is for us a very important one uh because uh we don't know what we're putting out there like we're just like hey uh check this out let us know what you think and then and then and then we're just taking notes like people go ah this doesn't even look like him this looks really bad terrible quality and we're like all right let's make it photo realistic cool we got that some people are saying uh you know focus on the more uh useful use cases So right now we're dabbling into language dubbing.

27:23So not our last video, but the video before that, we put, I think it's like 10 or 11 different audio tracks, which are all AI generated. So rather than it costing us$50 a minute to do dubbing in one language, we did an entire video in 10 different languages for 50 bucks, right? So user feedback for us is the absolute number one thing right now. And as a little benchmark, we're looking at views and impressions that the channels and pages are achieving. But that's still very early on. So we need some time. We need some time to really be confident in it. Here's another funny one, what a lot of people don't know, is that everyone always looks at Quobluck of AI and sees Quobluck of AI.

28:11But on the background, we have other channels too. And one of them, it's called Chasing the Past. You should look it up. It's 100 % AI. So it's the closest, well, it's not our fully autonomous agent, but it's one creator. And all the creator does is he prompts and out comes a video, says if he likes it or not, changes the prompt. And then does that on repeat and then picks the best videos and posts it. And there, I would say the number one result we're trying to track is how many views did we get organic? and has anyone noticed it's AI generated? And we hadn't had a single AI generated comment.

28:51And we got up to 2 million monthly views. I think a total of 60 ,000 followers across social media. And we have multiple videos who are nearly touching a million views. 100 % AI generated, no one had any clue. So there is evidence that it's certainly a feasible option. We're just improving. What's the content? Like what's the nature of the content? Is that gameplay? Like where's the footage coming from? Or is that all AI generated footage as well? Yeah, it's a Colin and Samir scam account. No joking. It's a history channel. So we're looking at this technology and thinking like we don't really know what we're doing.

29:31We're just building it. And we know which direction we want to take it in. Just really like fully fledged Hollywood, Netflix, whatever you want. Quality content. Also YouTube and TikTok and all the social media. But the use cases are pretty interesting. So for example, if you have this tool that can make videos on demand, one use case that's really fun is history. Because history is like books. It's just purely your imagination. There's no photos of the Egyptians building the pyramids. That's impossible, right? But now there are photos of the Egyptians building the pyramids that look indistinguishable from reality.

30:15So I think in a situation like that, you're reaching this completely untapped market. And you're providing education and just solving these problems that have been laying dormant right there. And that's just one use case. another one could be a student who uh really wants to be an influencer but doesn't have enough time right i have my day job all right i'm watching all these influencers when i come back and then i want to create but it's already 9 p.m i don't have time right that's that's one thing you hear very very often or i don't know where to start um and and for those type of people uh these type these tools will also be phenomenal uh because they can still express their creativity and tell the stories that they want to tell but all of a sudden they're not limited by anything else it's just your imagination um how cool is that what do you think it's hard for me to put myself in the shoes of that of that person and to to see where the creativity is because i'm also not as familiar with using the tools you know when i hear you describe it for me it just sounds like oh i worked all day i don't have time to be creative let me press a button yeah of course but you can make it as creative as you want so that so the process becomes more of a you become a prompt crafter right and and these prompts can go as in depth as you want you can string them all together uh but you're in in the most uh optimal way communicating with one of these ai systems to do what you wanted to do and if you have this or at least this is how my creativity works, I'm just going by my day and all of a sudden an idea pops into my mind.

31:57Or I'm talking to someone and there's this idea and I want to express this idea and make it reality. For example, create an AI clone of myself. I will then work together with whatever it takes to go and achieve this. And that is what I believe is me expressing my creativity. so if that means I need to go and get a piece of paper and start writing a script or hold a camera or ask an AI system to go and do it to me the result is the creative expression not the entire process towards it it's certainly a creative uh a creative task you are are doing so I would say the creativity is everywhere and the creative expression is in in in the work that you share you know and if you want to write the script yourself you can do that too you can just write the script and feed it the script and say make a video about this or if you want to be very specific on well this is a feature we're working on right now where you can just upload an image of yourself or something or an object and say i want to have this in there right or i want you to this is when i talk about quibble cup this is who i'm talking about um and so you can really start steering it you can change it afterwards you can edit it down or Or maybe you just only use this tool for conceptualization and then you go and put your raw and expressive creativity into it.

33:22Right. So to me, I just look at it and I'm like, oh, that's just a tool in my arsenal. It's like, it's like Premiere. It's like my camera. It's like my microphone. And it's already becoming more of a tool in everyone's arsenal. Even if you looked at Adobe really phenomenal text, yeah, text to video where you can highlight a specific part of your video. They change what the tie looks like on a guy walking. So it's coming in. It's I was going to say it's happening slowly, but it's not actually the updates are coming pretty frequently. It's not slowing down software that we already have. Yeah, the Adobe Generative Fill they released in Photoshop.

34:02and then now they decided to also uh you know start working on a video equivalent of it it's it's so cool uh but then again the question is you know your vfx artist they're sweating right now um how i look at though and then and i completely agree that's certainly an interesting discussion to have um i think a vfx artist is there to tell the story right is there to have the vfx in there i don't think the movies are going to get worse or vfx artists will get fired they can just start adding way more vfx they're crunching most of the time uh anyways right um so now vfx become super accessible even for your everyday uh youtuber uh and and to me that's once again great news yeah i think the the the skill that's going to become very important is taste you know the the taste that a vfx artist has is what no matter what will carry over of what's right, what's not right, what looks good, what's the right way to go about this.

35:03Because, yeah, the assistant editor job of yesterday is increasingly taken care of with some of the software that we have. But the taste of where to put certain things and what's right and what's not, whether you're the one actually on the keys or making the moves, you still need to have that final decision of, is this the way that I want it to be? exactly so the human input and the quality assurance they seem to be the most valuable places for humans to sit right that's really uh get it done and then once it's done you provide your feedback so i think that's really a new form of of creating uh that's how i look at it at least So before we go, I do want to ask, is the History Channel, are you monetizing that History Channel?

35:57So let's talk about monetization. Great. We haven't seen a single issue with AI-generated content on social media and monetization. We've had, the History Channel is not monetized on YouTube, but it is on Facebook. Facebook monetization, YouTube monetization, Snapchat shows, and then TikTok and Instagram. we don't have a monetization here in Amsterdam for those two. So unfortunately, we haven't been able to get those two confirmed and monetized yet. But on Twitter, it's also certainly monetized. So, so far, we're not seeing any pushback from any platform about AI-generated content and monetization.

36:40Can you give us an idea of how much money per month that History Channel is making across different platforms combined? All right, now it's not much. It's getting millions of views, certainly. But monetization is a whole different game, right? Yeah, honestly, I wouldn't even know. It's also not something we really care too much about. How expensive is it for you to create a channel like that? I'm curious, how many people are there behind the scenes? How accessible is what you're making to everyone right now? that channel is managed by one person who had no youtube channel prior to this or facebook channel um i think uh to generate a video it takes about two to three minutes so you can just go as crazy as you want and a generation costs about a dollar so um that's for short form content uh that gives a little bit of a you know you can make it as crazy as you want You can do 10 videos in 30 minutes and then pick your favorite one and upload it or you do five and then post all five of them.

37:49And it's only getting cheaper. Once again, this is what it's at now. I think in a year from now, I can confidently say it's going to be one tenth of the price. And while the costs for these shorts are scaling down, it becomes more and more accessible to do longer form content. And that's really what we're working on right now to release like a really solid long form tool that people can use to generate, let's say, five minute, 10 minute long YouTube videos about, in all honesty, anything. Fascinating. Well, man, thanks for filling me in there. I think we should probably check in in another three to six months and see what's happening.