Breaking the UK’s ‘That’ll Never Work’ Mindset with Cano Water's Josh White

0:00Is the UK mindset holding us back? In this episode, Josh White, founder of Cano Water, opens up about why we struggle to back each other and how that mindset stops talented people before they've even got started. He talks candidly about ADHD, addiction and growing up as the kid no one expected to succeed and why those experiences now drive him to champion the people who feel overlooked. If you've ever felt underestimated or boxed in by your environment, this one will hit home. Josh welcome to the show thank you so much for giving us your time thanks for having me um I go straight in with a big question where have you had the courage to change I think for me that question goes you know way back to my childhood um you know I've always tried to change um I've always tried to better myself as well but it's not easy I think that change is an enormous word in my life because I think that there are I think everyone has the ability to change but then I think that some people don't necessarily um have it in them you know they don't know I mean personally for myself as someone who struggled you know with a lot of mental health and you know as I speak quite openly about ADHD I think I had to change you know it wasn't like a I had to I had no other if I didn't change I would have only have gone down a really bad path so I think for me you know especially in my personal life change is something that I've learnt is definitely not easy but it is it's imperative it has to it has to happen I also think that a lot of change comes from learning yeah and also like from listening to others getting feedback and not always maybe thinking that you're right in everything that's a big one yeah I think that's I think that's really important and I've you know I've learned that I have to listen to what people say uh take it in and um and and and learn from it and grow so you know it's a really good opening question because it's something for me personally that has been an enormous part of my journey and throughout my whole life I have had to make so many adjustments and changes to grow but I'm still learning you know I'm really not like the finished article at all and it's that willingness to keep learning because I know if you could take us back I know there was a part in your life where you could have gone down one path or the other can you just give us a bit so people understand you a bit more a bit of that background of that choice you had to make of course yeah no definitely I mean I was always a very, very confused child.

3:07And I can't quite pinpoint why, because I came from, you know, a loving family. My parents had a lot of their own issues and their families had a lot of their own issues. But apart from that, you know, I grew up in a nice household. My dad came from nothing, sort of gave us you know a really you know nice life uh and we were very fortunate but from the youngest of ages I just always felt very different I was always quite a popular kid but I never fit in that it was always like a mask of trying to sort of project this false person that actually wasn't the real me uh it was what I wanted people to view me as um but actually deep down it was a I was a very vulnerable um soft you know lost little boy who essentially just I didn't I didn't know where to to look to find the real me in all honesty so I sort of put on this character and you know you hear about you know the word the class clown I really was that that individual and what that sort of transpired into is getting into trouble at school finding out that had adhd at a very young age at 11 years old and this was at a time where no one really was talking about adhd if you had adhd you were literally just like a a problem child and um you know from that spiraled a lot of anger and into a world of of addiction and you know it was it's one of those things that I'm very open about because I've worked incredibly hard to learn about it and understand why I was the way that I was.

4:59At some point in my life, there had been so many things that had gone wrong that one, I mean, it could have got worse, but it was in my mind, it was like, how can it get any worse? But it was, I can either go down that route or I can go down that route um you know I've got a cousin who passed away um from drugs and I think that I kind of visualized that as a I could go down that route and and I could have definitely so I think for me it was it was something within me that was able to pull myself out of the you know the the realm of sort of just going down that terrible path I actually I mention it a lot I think for me it was finding purpose you know I love music I'm a DJ I've you know DJ'd all over the world I think that as well as kind of just wanting not to be a failure after constantly being a failure really pulled me out and enabled me to sort of navigate down a better path.

6:17Yeah. Thank you for sharing that. Because I think there's a, I know some people I know that's going to relate to a lot, but I think there's a lot of people now just kind of trying to understand themselves more. And especially, you know, ADHD is getting diagnosed a lot more. There's a lot more awareness. I think so many people now just with this relief of being able to make sense of why they do what they do. And just to quickly touch on, you mentioned the word addiction there. when we were talking I hadn't quite appreciated how cousins ADHD and addiction are um and I suppose has that helped you to understand why you went down that path as well massively I mean I've been in AA now for 19 years um since I was 15 years old and I think that what has really helped is the amount of information now uh when i when i you know first came into uh aa and had adhd it was like walking into narnia like you know it was just so confusing i didn't have anyone to talk to anyone that sort of was an addict was a lot older than me i didn't really understand why i couldn't physically stop drinking and it was just a very confusing world sobriety was just it was you know you were kind of a loser if you didn't drink you know that was that that was the vibe whereas today uh with adhd and addiction there is just so much more available to read about to understand it's it's not a uh a stigma anymore it is so much more it's so much more accepted and understood and understood and I think that what I started to see in the past six seven years is I'd go to AA meetings and hear more and more people talking about ADHD and it's actually just quite obvious it's in plain sight people with ADHD do not get dopamine they constantly search for dopamine I search for it everywhere anywhere it's it's me and that's what I've always been like.

8:30I've always like, just to give you an example, as a kid, if someone was jumping down five stairs, I would want to jump down 10. I wanted that adrenaline rush and it's funny because I'm not a competitive person, but I'm very competitive to myself. So not against others. And I think there's this thing in my mind that's like, it will push me to do things. now it pushes me today because i've conditioned it to push it push me to do things in better areas um but in the past um i would fight with my mind because it would push me to you know the first time i ever had a drink it was i was so lonely and so sort of scared and didn't want to essentially be on this planet that the feeling of my first drink it filled a void so sort of it was such a I'll never forget it was just such a feeling of like oh wow I can use this to just cover up everything you know and I think that that's where ADHD and addiction is just so linked because you're constantly looking for this fix and drugs and alcohol are a fix yeah and also I think can help in numbing some of the pain and the confusion.

9:52It numbs all the pain. And one thing I'm not sure about, because I'm, you know, my brother's been recently diagnosed with ADHD, so I'm doing, and it just makes so much sense now of his childhood. And again, we just didn't have the awareness. And you mentioned to me, because this is something he says to me, that his brain just goes off in so many different directions and it's just noise all the time. So to focus is really difficult. Does the drink, does the drink and drugs come into helping to calm that noise down? And I've always wondered if that's linked as well. Do you know what? It's a really good question, actually, because I haven't actually drunk for so long.

10:25I can't actually remember. But what it does is it really numbs the feelings. I think that the problem with the, it's like we're here, we've arrived. It's like a real sort of stress reliever. and I think that any you know any alcoholic or any addict will will sort of resonate with this it's like taking yourself out of reality and the thing with ADHD is you know I talk about it it's like a you know your head's like a washing machine it's like your head is like in a washing machine I wake up in the morning and if I don't get some kind of sort of dopamine hit or if I'm not healthy and health is a massive, massive piece of this as well with ADHD around sort of like hydrating, eating well, you know, sugar is just terrible for for ADHD.

11:26If I don't do all of these things, there's just no point of me going into work or even trying to do anything because I'm just useless. I, you know, I've always found it incredibly hard to work in a normal working condition. Like I find it impossible to do to-do lists. I am very, very scrappy, like very scrappy. I can't do things like in order it's really really difficult um but I've learned to do things in my way and I think that this is where the conversation around ADHD you know gets very exciting and also gives people a lot of hope that if you can find your purpose or a hobby as an example you can actually kind of reverse the effects of adhd and you can find you know happiness and um you know you can you can be you could still be unconventional but doing it in your way and see great results yeah but you know we're not we're not structured people um and you know i'm on medication for ADHD I've been trying it for the past sort of five months and it's been a really interesting journey because I feel like there are some really positive things with medication but then there's also not so positive things but one of the positive things is I definitely have found that my focus is a lot more like I'm a lot more focused to get some benefit yeah so I've definitely seen benefit but I think like with ADHD I don't just don't think that people actually really understand how hard it is it really really is hard it is it is an everyday battle that I think is only getting worse because of our phones and our you know and it's just yeah and I'm a victim of it 100 % just a quick reminder if you haven't already to please hit the like button and subscribe to the channel.

13:49It's a small action that makes a big difference. You'll be the first to know when new episodes drop and your support helps us create meaningful content for leaders like you. I'd also love to hear from you. So if you have any thoughts, questions or ideas, pop them into the comments. And if you're curious about how my leadership coaching or training could support you or your team, just drop me a DM and we'll set up a call. Thanks so much. Now let's get back to the episode thank you for sharing because i think this will just validate and help a lot of people feel seen just from hearing you and also said i've got going through a recent family experience myself again i just want to anyone listening or watching this just to take the time to listen to someone with adhd to understand because i don't think we can never truly understand because our brain my brain doesn't work like that but to just take the time to try and empathize and put myself in your shoes for a bit to yeah to give you the space we're at We're at this really weird place at the moment where when I got diagnosed, obviously no one was talking about it and it was lonely.

14:48Now everyone's getting diagnosed and people are saying, you know, is this even real? You know, this is just a label. And I think that, you know, that's really sad because actually it is very much a real thing. and I think that it is incredibly important that we take it very very seriously the worst part of it is is that we just don't have the capacity you know we just don't so many people are getting diagnosed with it and I think that the only thing that you know that is gonna negate that or reverse that is that you know reducing the amount of screen time or pushing healthier alternatives to people and the reality is is that that's just not there's just that's just not going to happen it's not happening so i can't see how it gets better thank you for sharing because i mean what you've done since is remarkable so i know you set up your own company first at 19 and now sitting here as a founder of can of water like look at this impressive can beautiful and beautifully designed I love it tell me a bit about what has that been like thing going into being an entrepreneur and being a CEO obviously with navigating what you've just shared but what how have you how have you done it I mean just coming off of the back of what I've just what I've just shared of ADHD because that is a really an addiction as well because I think that both sort of play hand in hand of you know there are there are benefits there um you know I think that for for someone like myself I could never have gone into a conventional business setting um I could never I can't even imagine myself working for someone um and I have in the past before you know but that when I was very very young I think that because I was so worried about having to conform to what my brain just doesn't compute to I essentially just said to myself I've got to do something that I want to do that I love at school I physically could not listen to something that I and it's still to this day I can't listen to something that I am not interested in it's one of the biggest things of ADHD I just I just turn off and no one can understand it unless they have it but it's like a off switch but if it's saying that I'm interested in if it's saying that I love and I'm passionate about I'm I double down and I turn into like this like superhuman so you know I started an events company with my friends at 19 it was you know very quick growth very exciting it was honestly it was a joke like it just was there was no sort of finance understanding there was there was no there was no business understanding whatsoever there was not even any finance controlling it was literally just having fun and spending money and essentially the business was growing I felt like a king everyone wanted to come to these events you know culturally in the UK it was everything and you know it was all for under 18s and another company basically did a big event and the BBC took a um like an investigator in and it basically it wasn't a good look there was a lot of drugs um and because of that investigation and that documentary all venues basically cut under 18 events that was terrible and I sort of from that kind of spiraled into a place of you know like this might you know the first time in my life where I'm actually you know liking something I kind of was lost again and I think that I've never been someone that has one skill like someone is a great accountant or a great this or a great that I I've always been confused at what what am I really good at I'm a really good dj i know that like i'm very that's like my skill like i'm very very good at djing um but i didn't know what was next and um you know at 21 years old just very very lonely low went to uh thailand on a friend's holiday with uh my two good friends and um came across across huge amounts of plastic pollution at a time when no one was talking about plastic no one cared about plastic pollution the only people that were talking about plastic pollution were what most people would call like just weird environmentalists that you know kind of like just shove things down your throat and it's like yeah that doesn't resonate with me i don't see plastic pollution in my every day i'm not listening kind of thing and um it just shocked us we couldn't believe how it was happening why it was happening and you know this is where my ADHD and addiction really kick in because I became addicted with the idea of doing something different and I became passionate about it and my ADHD went into like full like oh why is this happening how is this happening and between the three of us we basically were just completely obsessed with what can we do And, you know, something that is very important to note is that I think that people with ADHD have got very creative minds and they think outside the box.

20:47I'm very passionate about this, this, this theory or this, this, this thing that I've always been someone good and bad that if everyone's running down that way, I'm going down that way. and I've learned I'm someone that's like learned from so many mistakes and um and and come out the other end of them you know so I think for me it's like I like I learned young I like taking risk I like being different I like being forward thinking I've always been someone that you know the clothes I get will be from somewhere that no one knows as an example like I will kind of be that person that was the first person to get an iPhone when everyone had a Blackberry uh the first person to hear an artist um and show my mates and they'll be like I don't like this and then a year later they're all like oh yeah you know and I think that when the idea of you know putting water in a can came about the thing that was very um that was very sort of apparent and sort of that that stood out between the three of us boys that started cano was that we were all quite like that we all were that sort of that outcast or that that but that those people that just didn't really school wasn't for us me and perry my business partner who designed the can who is you know just a phenomenal designer our friendship is we we he's a few years older than me but we are bond is through culture um and i think that you know the design even in itself was just so you know when perry showed us the design design was just so different to anything that was out there everything was color uh you know our first meetings people were like why you know why is why is water white it should be blue um you know because of waves and we were just like no you know this is what we're doing um so you know all of this is really the people of who we are is really important in the story of can of water because people just see this can on the shelf but they don't understand that it was so, so disruptive to do what we did.

23:24I mean, and that's even before talking about how we can even get water into cans because that was just a whole other hurdle. But the fact that the three of us sat there and saw, you know, that aluminium is the most recyclable material on the planet, 75 % of all aluminium ever produced is just still in circulation. So these cans have been millions of other cans, whereas, you know, plastic bottles can't ever really become another plastic bottle. So it will always most probably end up in landfill. I always think about this. The fact that us three said, yeah, we're going to do this is crazy in itself because 99 % of people would think of canned water and they just wouldn't have gone ahead with it.

24:11And that's why it needed people with unconventional minds to actually take the leap because, you know, you know, it's we live in a world where people are mocked for their ideas, especially in this country. and if you're going to do a brand a business like this or you're going to be a disruptor you've got to be prepared for just to be a joker for years and that is that is the real real reality of you know starting a disruptive business because that's made me think something that you mentioned when we spoke before the recording of you said especially in this country I know you're very passionate about the difference between the UK mindset and the USA mindset that you see what are those why is that difference and what's that where's that passion coming from because as you said if this was maybe done in the US you might have had a different slightly different way of doing it can you tell me more about that I mean yeah if we were in the US I think the business would be 50 times the size to be honest with you I mean listen my experience and once again you know i speak about learnings um you know i think my experience in this country sadly is if you're looking to create something that is different or disruptive or has never been done before you need to create you need to scale fast really fast to make as much noise as possible and I think my it all goes back to the beginning of Cano you know no one believed in it everyone thought it was stupid um you know I regularly talk about my sister you know she was speaking to one of her friends and I walked into the room and I heard her say that like you know such a stupid idea um you know why is he doing it you know where I grew up and I actually just I don't of the things where I grew up in the UK there is just this thing about one that a lack of support for for innovation and two a lack of support for uh for founders you know there is there is 100 % and you know what I'm going to be a person to talk about it because I feel like a lot of people don't talk about it there is a very bitter feeling in the uk compared to the us where uk

27:01founders will feel very very very lonely and the bitterness comes from the lack of support from others and i don't necessarily think it's founders v founders i don't think that's it that's not what i'm actually referring to i'm talking about from their peers i'm talking about like when you first start a business their lack of real you know you go to people and a lot of people are gatekeepers and don't want to do introductions or you know some people and listen i'm not saying this is for everyone i'm saying this is this is my my experience and I've spoken to many many people about it there's a lot of there's like a bit of an inner it feels like an inner fear that if someone introduces someone else that that person is going to rise and that person that is giving that thing that they're not going to reap any reward from it and I've seen it constantly I've seen it in the worst ways but when you're up and when you're you know when you're doing well people want to then help you you know and they want and they reach out to you and they you know they really kind of like they want things from you and they're happy to do this because it gives them credibility and they want you to connect them to somebody Exactly, exactly.

28:31And it's like that. I've always, I'll be honest with you, I've always felt a bit more American. Always. It might just be because I was obsessed with American culture growing up. It's funny, when I first started Cannawater, I was so much more like, I felt like I was so much more optimistic and like a much, I'm not going to say happier person, But I was a much more sort of, I'm going to be able to do this and a much more kind of like a believer, like, wow, I can do this. Fast forward 10 years, I'm so much more kind of maybe realistic. And when I look at what that means, it's actually really sad.

29:19That realistic shouldn't even be there. Because if I look at friends in the US, everyone wants to help people. Everyone wants to sort of that. It's not it's not even about a leg up, you know, or it's not even about a kind of I'll do that because I and listen, some people might call it fake or whatever in the US. but I see people, people want to help people in the US. People want to see people being successful. It is inherently in their DNA through the American dream that I want to be living in my nice house next to my friends in their nice house. And I just haven't seen that here at all. I haven't seen that here.

30:11and you know in the first sort of even in 10 years i've seen so so many people have been so pessimistic about cano about the mission the the the you know the the future and it's i would say that that has it's created a slower growth for cano which i see in the uk massively whereas i see in the us this like that like growth it's you know there's a brand in the us that's raised 400 million plus canned water brand wow you know it's it's it's crazy it's back and then you know that with without that money they wouldn't be able to to grow but with that money they've been able to grow and i think that it comes from the visionaries in the u.s that have grown up with the american dream who are very you know they they're not we are the most skeptical people in the entire world i've never met anyone as skeptical as an english person which funny enough i like because i i like the i like our personalities in the sense of like we are we're realists you know i always use this as an example you know if someone drives down a london high street in a a Lamborghini you know we're just like you know that's always us and I like that it's funny yeah but you know in America it's like hey man how did you do the it's like and that is the biggest difference and just to end on this you know I'm I've got a lot of relationships with a lot of big founders and a lot of you know big creators um and I see it you know I I see I see people that are doing good who people will turn on them because they the english mindset is is either oh they're too big now and i and i gotta pull them down tall poppy syndrome isn't it which is in australia badly as well yeah yeah or they can't be uh they can't be that real they can't be that you know that there's something you know now now it's like there's something in it for them yeah or they've changed yeah exactly and I see it and I've been part of conversations where I'm like hold on a minute like that person was was doing great then why you know to you why why now are they are they are they are they now all of a sudden you know unauthentic and I just think that It is a real, real sad thing because I think that it will just, I think that it will just stunt the growth of a UK entrepreneur.

33:07Well, it's going to bite us in the ass. It will come to catch us because listening to you in terms of, I think of it through a coaching model, it's really for me, the fixed and gross mindset. And if I was literally like take two countries, and we obviously know America's got problems as well. And it's the attitude of the majority of this American dream. You know, in America, I really see this growth mindset. Okay, we'll fail, we'll grow, we'll do it again, we'll back each other, we support, encouraged by people's success. Well, the articulation of a fixed mindset is you're threatened by other people's success.

33:39And if you focus on problems, you don't actually go, actually, what could be possible? And I think we look for all the problems that then stops us, ignites all our fears, we become too cautious, so then we don't change. Whereas Americans, they go, look at all the possibilities, let's have a go. and if it doesn't work out we'll just go again because I've got everyone around me who's got my back yeah and like I say we're not saying this as a whole but it is definitely a cultural oh it's difference I mean I I I spend a lot of time in the US and I've got friends that have gone from the UK to the US the UK is looked at as a joke to the US from an entrepreneur perspective um I mean look at what look at the past sort of 20 years in the u.s facebook uh airbnb uber you know you've got driverless cars going around the whole of you know san francisco and la and what does it look like when one not many none of you know none of those kinds of ideas have come from the uk but those but if there is ideas from the uk those founders have maybe left yeah the uk i think that that is you know that is an enormous issue and i think that if we are not taken seriously as a nation um we're just going to be kind of in our own sort of echo chamber forever of this negative mindset and you know if you grow up in your life and people around you are saying well you can't do this you can't do that how are we going to grow and I think that's the thing like when I go to the US I feel it I feel it even to the point where people are talking to each other you know and are open to you know just have a conversation with a stranger that's so foreign here it doesn't happen and I think that you know as I said like I know some really great founders here the majority are all struggling to fundraise the majority are all sort of you know are finding it really difficult you know they're finding it as I said like they're finding they're sitting in an echo chamber where it's nothing thing is about sort of like the vision or innovation it's all just kind of this closed off mindset of i know what i'm like i know what i'm doing um investors i'm talking about and if it isn't under this structure i just want nothing to do with it whereas in the us it's oh i actually I understand it I see a vision and you know what I back you and if it doesn't work we go again and we pivot or we do this or we do that and yeah I just don't I just don't see it enough here to be honest with you it's quite interesting she made me think about Dragon's Den and actually I'm going to watch it with a different lens now to go actually how safe and cautious are they in the investments they do maybe I think it's Shark Tank is it yeah yeah in the US and just kind of the difference of what they back and don't back and even because you go culturally Dragon's Den a massive part of our culture even if we could get that program to back innovation a bit more and to see even bolder ideas maybe go on to the show yeah it could be quite exciting to see for sure just a quick reminder if you haven't already to please hit the like button and subscribe to the channel it's a small action that makes a big difference you'll be the first to know when new episodes drop and your support helps us create meaningful content for leaders like you i'd also love to hear from you.

37:28So if you have any thoughts, questions or ideas, pop them into the comments. And if you're curious about how my leadership coaching or training could support you or your team, just drop me a DM and we'll set up a call. Thanks so much. Now let's get back to the episode. What do you think if you say we've got people listening to this now and watching, if someone was said like, they're sitting there going, okay, well, what's one thing I could do? If someone just said, okay, I'll take some personal responsibility to think differently or do something. What's one just nice practical thing you'd love some of the listeners to maybe just from listening to this start thinking differently or do something different?

38:01I think two things I think be a lot more open-minded and sort of feel comfortable to think outside the box you know I think that when you start exploring outside of the norm and sort of going out of your comfort zone you know amazing things can happen and it will feel very uncomfortable because it's not ingrained in you but let's go back to the beginning of this podcast about change like change is like just so important and it's such a uh you know a core sort of uh you know a core strength to have within yourself and i think the other thing is really i really really want to encourage people to have a um have a different mindset around people themselves but also people around them you know if you if you're in a conversation and you hear you know maybe someone turning around and saying oh that's a stupid idea or you know you you hear that negative sort of mindset that i'm talking about in the uk try and switch people away from it i'm optimistic for like one for one day that happening but I'm pessimistic about it happening with like the generate like Gen Z and millennials I think we're all just sort of in our own you know we our lives are all going at 100 miles per hour I think it needs to start from a really really young age um I think it needs to be like that like the Duke of Edinburgh we were speaking about this where people are taught at such a young age to just believe in themselves believe in yourself like who cares if you've got adhd who cares if just anything that you dream of anything that you believe in it can happen and i think that you know that is just just so important i actually very random but i went to um lapland in the uk the other day an experience a christmas experience and it was just the most magical thing ever that I've ever experienced and it was in the middle of a field and it was just like I can imagine the first pitch was probably just sounded mental but they've created something that I genuinely believe is one of the like for anything I've ever seen in the UK it's just one of the like most amazing magical experiences and when I was there I really got this sense of like feeling like I wasn't in the UK because I think that something this big on this scale I would have thought wouldn't have necessarily been possible in the UK and I think that that was just what that like was just so amazing you know when I go to the US Halloween is like mental Christmas is mental you know Halloween this year like in the UK like I drove around like I didn't really see anything it's like i think that we need to bring back the like the magic that we grew up with the joy and like and like so when i say like believe i mean like everything like just let's be let's just be creative you know i think that we're just we're not creative as a nation and as kids it's like there's a video on our of they put kids in a room with snakes and the kids weren't scared at all you know they weren't scared they only became scared as they got older when their parents obviously told them and you know obviously don't put your hand next to a snake but that is literally that is everything um if if you get told you know that you can't believe from a young age you're just not gonna or you can't do x you're just gonna you're gonna believe in that so i think that we just you know my main thing is like trying to as much as possible harbor this this belief mindset that nothing is off the table i think that's beautiful it's such a nice message and the thing i'm thinking that can help with that i can imagine people sitting and drink versus going to shut an idea down because it fills you with fear you can't believe it the first words out your mouth should be tell me more yeah just tell me more yeah what could be go bigger like and just encourage and I do that honestly like people come to me with ideas all the time and I say to people like it's not for me to tell you whether it's a good or a bad idea like I I will never ever be that guy ever I will I will kind of I will explain maybe like from my experience the challenges but I've sat in rooms where people have just said that can of water is a terrible idea and it's just shut us shut us off completely and you know the canned water world is a is a is you know more than a billion dollar category now in the water world uh in the water category and you know we the the reality is is that if we had stopped doing this everyone would have looked at this as like oh you know the first one that tried it failed therefore we're not going to do it so i think that it's just uh it's just massively important so i really even want to speak to anyone if they ask me whether it's good or bad I say it's not for me to tell you whether it's good or bad if you believe in it and you can see that there is a you know there is a pathway to make money for this business and it solves a genuine problem which I think is you know incredibly important then like don't listen to what people say unless they have a very very valid point that you know if you speak to 10 people and seven people say the same thing then go back to the drawing board but like just keep doing what you're doing keep bringing it it's very inspiring listening to you and i would love to know from you where do you want to be more courageous in your leadership going forward i think for me continuing to go out of my comfort zone i think that I used to go out of my comfort zone quite a lot more um since having a kid and getting married I think that I am a little bit more cautious and that's saying I'm working to change I actually want to be um less risk adverse I want to take more risks I think that as well as that um like i'm i'm i'm genuinely not someone that is very comfortable on screen and it most people are like really uh but i'm not so something that i would like to do a lot more is push my personal brand to help people with adhd and addiction because i think that there is a just a wave of uh of this where there's just a barrier stopping people from being the best people that they can be there are millions of people that just wake up every day they know what they're doing it's life is just easy for them um i want to speak to the people that um you know that that aren't those people yeah that have you know adhd and addiction and help them navigate them to kind of be the best version whether that's uh you know getting a hobby or becoming an entrepreneur whatever it is um I think that you know part of this growth well part of this sort of belief mindset is they need to have people like myself who understand them yeah and I don't think that there is that out there so I think that you know I need to sort of pluck up the courage to maybe do more on social media to kind of reach those people um but also just just as well just just on top of that as well I think that courage is it's something that just holds so many people back so I have got fears just every single individual has just got fears riddled within them in all different areas like I'm petrified of blood tests like literally like that's like and I you know i have to be courageous i've just got to get so i think that it's always it's a really important thing to start your day off with is how am i you know what what am i doing today that's made me different to yesterday and how am i you know how have i got the courage to you know to move on and actually you know my something that is really that i'll end on is that in aa um there is a prayer called the serenity prayer and it is a very very um i've been saying it every day for 19 years um and it's god grant me the serenity to accept the things i cannot change the courage to change the things I can and the wisdom to know the difference and it's funny that you ask that question because I've been using that word in my life every day and that word courage to know the difference is something that I've been weaving into my life of you know I can change that I can't change that um and where I can change myself it's just you know that's that's the way that's the way to growth really is working out the way to block out all the noise of everyone else all the things that you can't change and have the courage to change you and yourself it's beautiful and it is the courage to be you yeah Josh thank Thank you so much.

48:10That was just packed with so many helpful things. I can't thank you enough. If people do want to reach out to you, what's the best way to get in touch with you? So at Can of Water on all social medias or my personal Instagram, which is Josh underscore white one. Yeah, because you might have some people who this is really resonated with. I get messages from so many people, you know, and I'm very, very difficult to answer them all. I do try to get back to all of them but I'm always happy to you know like always feel free to reach out thank you so so much and thank you for everyone listening and watching and we'll see you soon if you've been enjoying the courageous leaders podcast we'd love it if you'd subscribe to our youtube channel your support helps us keep creating quality content and reaching more leaders like you who are ready to grow and make a real impact we fund this podcast ourselves so every subscription truly makes a difference and allows us to support courageous leaders like you.

49:12Thank you for being part of the journey.