Why It's Okay to Upset People When You Lead | Joanna Howes

25 Jun 2026 · 5 min · 2 chapters

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In short

Leadership feedback and performance suffer when leaders avoid upsetting people; it’s normal to get emotional, and leaders should allow space for people to process and learn.

Guest

Joanna Howes, leadership coach/agency professional (speaks from firsthand experience giving/receiving tough feedback).

Key claims

Avoidance is “the biggest killer of performance”; leaders can’t control others’ reactions; fear of upsetting shifts focus to the leader and deprives others of needed information; backtracking (“I didn’t mean it like this”) confuses recipients.

Notable examples

Joanna received tough agency feedback, held back tears on the train home, stayed upset for two weeks, then recognized it was right and used it for growth. Tips: Use “I’ve noticed…” and ask to understand their perspective; stay present with eye contact and calm body language; acknowledge emotions, offer a pause, and resume later when they’re ready.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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The Cost of Avoidance in Leadership

0:45 to 2:36

Understand how avoiding uncomfortable conversations can hinder performance and growth.

“You might in your mind think how they're going to react.”

Strategies for Delivering Feedback

2:36 to 4:36

Discover effective techniques for giving feedback without causing upset.

“So I've experienced this firsthand, which is why I'm so passionate about.”
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Transcript

Automatic transcript. May contain errors.

0:00I'm recording this episode because I really want to get a message out that it is okay to upset people. I know that might make you go, what? Why? Hang on a minute. I don't want to be a type of person to upset someone. But the problem we've got is avoidance is the biggest killer of performance we currently have in companies.

0:15Joanna Howes:It's recognizing that we're human beings, we have emotions and we will get upset. But if we keep tiptoeing around people because we're so scared to upset anyone, we're holding all of us back. Also, we need to learn as humans how to be upset. It's okay to be upset. And if we don't get that experience to do it, the older we get and if we haven't been upset, it's going to get harder. So as a leader, if the thing of I don't want to upset them is the thing that's stopping you, you really need to change that frame of mind. Remember that you cannot be responsible for how someone chooses to react. You might in your mind think how they're going to react.

0:51Joanna Howes:We do a lot of mind reading as human beings. you might play out maybe how you think you'd react in this situation on them. But what we actually end up doing is taking away a lot of credit for the person that maybe we need to give this feedback to or performance review to. We take away the credit that they actually might be able to handle it and they might actually know how to manage their emotions. And on the other hand, if they don't and they freak out and they get really upset, they kind of need to do that to know there is work to be done in learning how to manage their emotions. We've got to give people a chance to learn how to express themselves.

1:23Joanna Howes:And if you keep avoiding it because you're worried, you're taking that away from them. It's also a brilliant procrastination strategy and it also keeps you safe. And ultimately what you're doing is you're making it about you. You're not making it about how you're going to help this other person. And you're then taking away their rights to know that there's something they need to know. All because you're scared or worried about upsetting them. So let's give people more credit and let's be leaders who can actually show up and be present with someone when they do get upset. As I said, it's normal.

1:56Joanna Howes:It kind of be weird if we didn't. So this happened to me. I remember when I worked in an agency, I was given some really tough feedback and I got really upset. I'm not actually someone who shows emotion all the time, but I was really upset and I was actually holding back tears on the train home. Now, I just needed to process that emotion. I was upset for about two weeks and I was furious with the bosses at the time. But I needed to process that and do that for my own growth. And then it wasn't that much time where I could actually look back and go, it was right what they said. And it gave me the wake up call that I needed, you know, the courage to give me that feedback because they were worried about upsetting me.

2:32Joanna Howes:I would have lost so much opportunity for growth. And also for the people around me in my team would have suffered too because I wouldn't have been able to change and grow in myself. So I've experienced this firsthand, which is why I'm so passionate about. we've got to stop worrying about upsetting people. Now, there's some tips in how to help you. When you're giving someone feedback, instead of saying you, you did this, you said this, do it from your perspective. I've noticed. I'd like to understand why you said this in the meeting. This is less attacky and it's more just from your perspective and then can open up from the other person's point of view an opportunity to share their perspective.

3:09So it's more of a conversation

3:11Joanna Howes:than an attack. The other key thing is getting comfortable with yourself to just stay present. So I've done these conversations and the person in front of me has started crying and I've also had it where someone's the emotions being anger because upset can be anger or tears. It can go either way. The key is to still hold eye contact, stay nice and calm, keep your body language forward with them. Don't naturally go, your body will probably want to pull away and sit back. But what you're doing is then leaving that person out on the lurch on their own. They need to see you're still with them. And it's absolutely fine to say, I know this is hard.

3:46Joanna Howes:I know this is painful to hear. Do you want to take a minute? Can I help in a way? Is there anything I can do to make this clear or support you in the understanding of what needs to change? But just saying, I know this is hard, being human with them. And then also being okay to say, look, do you want to take a bit of time? And should we get back on a call in about an hour? I've done that many times and they come back on the call and they're ready to talk and they're ready to really hear what you've got to say. Because again, when someone gets quite upset, they don't listen as well. So don't feel then you just keep talking because you're uncomfortable and blah, blah, blah, blah, blah.

4:18And also don't start backtracking because they've got upset. Oh no, I didn't mean it like this. That's the worst thing you can do as well because it just confuses the person.

4:25Joanna Howes:Just stay really present, really calm, stay with them, respect them, acknowledge what they're going through and give them the space and the support that they need. Don't make it about you and what you can and can't handle. As a leader, you need to be able to show up for the person in front of you, however uncomfortable it is for you. So let's remove this fear of upsetting people and start doing what's right for people in helping them grow. Thank you. If you've been enjoying the Courageous Leaders podcast, we'd love it if you'd subscribe to our YouTube channel. your support helps us keep creating quality content and reaching more leaders like you who are ready to grow and make a real impact we fund this podcast ourselves so every subscription truly makes a difference and allows us to support courageous leaders like you thank you for being part of the journey

From the publisher

Why is avoidance the biggest killer of performance in teams? 

In this solo episode of The Courageous Leaders Podcast, I explain why it’s okay to upset people, and why giving honest feedback without fear is a skill every leader needs.

Most leaders tiptoe around their teams, scared of upsetting someone. But avoiding hard conversations doesn’t protect people, it holds them back. I share why we waste so much energy “mind reading” how others will react, how that robs them of the chance to grow, and how to deliver tough feedback while staying calm, present, and human, even when someone gets upset.

What We Cover:
00:00 Why it’s okay to upset people
00:40 Why avoidance is the biggest killer of performance
01:20 The “mind reading” trap, and why we underestimate people
02:10 Why people need the chance to feel upset and grow
02:50 My Personal Story: The Feedback That Changed Everything
03:40 How to phrase feedback so it opens a conversation, not an attack
04:20 How to stay present when someone cries or gets angry
05:00 Why backtracking is the worst thing you can do

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