MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

37:29Oh, yeah, of course I mean, it does all the time or it used to all the time I like I said what does that mean in reality if I'm a fly on a wall And one of those moments where you can recall it really getting to you I mean back in the day, but I wasn't as confident in my ability to to be successful and you know when you're Probably 20 and you're hiring all these people you're you know, I have high risk tolerance But I'm reinvesting every dollar I make I'm you know, I'm hiring my friends from school I hired my mom like these people I really care about are depending on me and then you know I upload a video that does bad and then people you know I pour all my time and effort into it, but you know Maybe it doesn't come across as well like the video and you know some people might have interpreted as lazy and you read a comment And like wow, what a fucking lazy like I thought you made great videos or this this video is sucked and you read that and the videos under performing And you're like fuck maybe I am being too reckless and you know, I mean there's definitely times where I would cry You know just because I would just be like fuck am I like not doing this right or like they don't understand I put a lot of time into this or or whatever why why you sometimes you're like fuck does the algorithm hate me am I being suppressed or whatever Back in the day When was the last time that happened that feeling of um Yeah Prove there was like a month probably last year where I felt a little bit of that just because um You know, just sometimes occasionally the rumor and drama mill gets spun up But you just got to snap out of it and like I said just go do I believe in what I'm doing?

39:04Do I it's like it's hard because you know anytime I do anything good. It's you know people are always like They try to we're like condition in America now when someone does something good There's always some ulterior motive and I've I've always been straightforward and just said a world where I help people It's just better than a world where I don't like I don't try to come up with this crazy like story of of how you know Someone helped me when I was younger and now I I just want to give back and cry I'm just like yeah, I can make viral videos and I think a world where I do viral videos that help people are better when I don't You know, I just kind of that's my answer Um, but it always does suck when people try to just like I don't know It's funny the more good you do the more people think you're secretly evil and it's like why can't I just help people because it's fun You know, so occasionally those will get to me and I'll just be like guys you don't even know me like and like you would think sometimes you'd read Like when I build wells in Africa or help blind people see or things like that you you'd read some of these things online You think I'm Hitler.

40:04I mean, it's crazy like how people portray it and I just I don't know which people just understand like Am I being in a world where I help people is just more fun than a world where I don't and it's really not that deep the people around you How does it impact them? Oh, how does at the drama and that kind of stuff impact them? Um to be honest in my case It I don't think it hits them that hard because most things usually fall on me and people want to go after me because I'm the Guy that does good the quote -unquote philanthropist so usually I'm like the one that gets thrown out of the bus quite a bit Hmm.

40:35It's funny because I everyone that knows you knows you Yeah, whether they're really successful people or people that you work with that I've spoken to everybody that knows you know who you are And it's it's remarkable to me that Someone who has done so much good in the world. I've looked at your philanthropy I know what you're doing with feastables and the ethical sourcing of that When I see someone that's done so much good in the world still be misunderstood It almost makes it almost makes me realize that I should never fight it Yeah, I mean the ironic part is the more I help people the more shit I get to be honest like it's so funny because You know like the same day I'll drop a video where I'll Uh, you know, uh, help a thousand blind people see some other youtuber will Drop a video where they just bought a new mansion and it's like everyone's like yes, you know get that mansion Good job, and then they'll be like fuck you for carrying blind people Jimmy fuck you you're using them I'm like no, I just one didn't inspire people to do good.

41:37I mean I can buy a mansion if you really want me to So it is funny. I if you're trying Is it a weird sentence, but if you're trying to be like I actually don't recommend you like help people Like I actually think helping people will make the internet like you less than if you just like Buy nice cars and do like the typical influencer path. It's because they we're just so conditioned in America to see it as like a shield and like No one actually does good because they just find it fun apparently Um, but I mean, I don't care. I like I said it's just more fun than if I didn't so I mean people can shit on me for helping people I don't I don't doesn't bother me anymore Um, but I wouldn't recommend you get into it if you want to be liked because I think it's negatively correlated now Interesting.

42:22It is so fascinating. It is I swear to god, man. I people it's it's it's uh there are I could just uh, I don't know do these like a one dollar versus videos where I compare like a one dollar boat to a billion dollar boat And all these other things and not help people and I would just get way less shit It's it's so funny because no one bats an eye when I post that but when I give hundreds of thousands of people in Africa clean drinking water It's like all hell breaks loose and like guys. I'm just trying to bring attention to a cause. I don't really But the thing is I'm just gonna keep doing it and I mean I think in my case most people have realized I'm not gonna stop So they're just kind of Over you know getting mad at me and they're just like all right Jimmy just being Jimmy I think when the win blows as well what it does is it helps you to really understand why you're doing what you're doing and understand yourself And so when I've been attacked for like the people I interview or whatever it might be It's actually made me refocus on what my principles are yeah because you have to be really anchored to them It's like I said you you have to know where your line is and as long as you're on the right side of your line Then it is what is people on twitter can say whatever they want and I think like that's the only way to really survive at this scale without going crazy Is you you have to determine where the line is not let the internet Work a holism Yes, can you give me a window into the last seven days of your life just give me paint me a picture.

43:39Oh, yes Let me drink some water cuz my flu Well, the I don't know about the last seven days, but in general we So we're filming a video where we're doing the I'm visiting the five most deadliest places on earth So one of the places was a Sirphari in South Africa. So I flew to South Africa The spend time in a cage surrounded by lines sick content. It was really good Which that was a bitch to get to and then I got the flu and so spent a couple days in the hospital there And then we were going to go to snake island to spend time there Then the old deadliest road and then we have a couple other places, but I that got postponed So instead got out of the hospital went to florida filmed with Aaron judge You know went to or no went to nor canlana We have this guy where I built a gym and I told him if he loses a hundred pounds before he leaves the gym It has a big red circle around it.

44:33I'll give him a bunch of money So I filmed with him then worked on the coming up videos um that it's a lot and then flew to florida filmed with Aaron judge flew here just landed filmed with the reunion that you're out with the contestants for beast games We're doing this podcast. What time is it like one amp? It's just off to one amp. Yeah, one a .m The latest podcast he's ever done lightweight. I always do my podcast that one am my last podcast before this is like four a .m Um like like a couple weeks ago And then we're flying to San Fran to film with Steph then we're Steph Curry. Yes, Steph Curry Then I think I'm going to snake island then the deadliest road Um and then I won't I'll basically I don't think I'll be home for another 16 days So I'm just traveling around filming for the next 16 days and then um Yeah, I guess then I'll get home and then they'll make me Tell my home How does everything else in your life fit into that in terms of like the gym?

45:26I know you've been working out. It's been brutal. It's gone to shit the last couple of months It's it's it's really killing me to be honest. It's it's like So much easier when you're bro if you don't travel constantly Life is so easy when you just wake up in your own bed and like Waking up in your own bed and working 15 hours and you know your office or whatever So easy compared to like all this fucking bullshit where I'm like I don't know the time zone. I'm in. I don't know what place. I mean I don't know where I'm going in two days. It's like like I mean some days I'm going to bed at 10 a .m.

45:59other days. I'm going to bed at 5 p .m. And it's like it's a mess. It's really and I I used to put up with it and and it's just like and figure out how to do the Training but it's just I don't I don't know. I need to Truthfully, whatever's the priority you'll get done I just need to make it a priority again because I really do miss it. It's just this though Hardport is putting putting beast games in the mix because I was already like basically working You know, whatever every hour my eyes were away But then beast games is such a monster of a project and I have to maintain the same YouTube upload schedule and then I do a lot on festivals now and then I have a couple of the businesses So I just Honestly, something had to give and sadly it was working out, but it's fucking stupid So I need to like reprioritize my life where I can get I mean It's only needs to be 45 minutes five days a week.

46:45It does doesn't need to be hard But the bigger problem is I'm just not sleeping like I used to because we got so much going on And so when I hit it hard in the gym and then I don't get enough sleep Then that causes pretty extreme fatigue the next day. So it's like I got to fix the sleep first before that but Yeah, it's a Got a lot going on to be honest. I'm dying How are you feeling? Uh, right now, honestly fine. I'm jacked up on all the caffeine But I mean just in this feast you know, the flu is not helping it's it's making everything like 30 % harder So you know, it's like Lives like a roller coaster.

47:18There are going to be moments where like right now I'm going to answer this negatively, but I don't want someone to think that's indicative of like oh every and every time you ask me This is going to be up, but because of the flu in the lack of sleep. I mean, I'm struggling at the moment. Just a lot of grinding um A little happy because we just dropped the ending of beast game So it's like a little bit of emotional high, but after this I'm probably going to go crash be tired Just fucking the morning tomorrow, which I hate um But yeah, I would say I'm on like the lower end. I could use a couple good days to bring the energy back up Quick one.

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48:40That's v -a -n -t -a .com slash Stephen for one thousand dollars off How do you think about mental health? I've heard you speak about your mental health before and I've I don't well the thing is here's the problem like it's uh If my mental health was a priority, I wouldn't be as successful as I am I mean, and that's just like a sad fact Like I obviously never would have bared my civil life for seven days seven days the solitary seven days on a deserted island seven days blah blah um it's like You know being consistently uncomfortable and like Considine able to consistently suffer over long periods.

49:15It's like arguably one of the deepest modes Like there's a reason no one makes videos like me like not even close because no one wants to live the life I live I mean there are there months where I'm you know I think there was one year I was flying like 200 days like I was on a plane I mean it was it was a fuck pass, but you know to get these videos done and and I do everything and it's like You know when I when I wake up tomorrow, and I'm gonna be pretty fucking tired and feel like shit I want to go you know I something I always tell myself is how you feel right now is why no one else does what you want to do or does what you do And if you push through this, that's just even you know more of a reason I know whoever be who you are and so it's like I think being able to Push through unhappiness and do things you don't want to do consistently year after year over the course of a decade Is like the ultimate advantage like I mean I I think we'll hit a billion subscribers And I don't think anyone will be anywhere near close because like Once you make a couple million dollars.

50:09Why would you live the life I live like why why would you not take weekends off? Why would you not just film locally even from it means less views so you can be on the right time schedule Why would you not you know prioritize your sanity and that kind of stuff it makes no sense But that's why no one else does it You spoke to Colin and Simea to you guys I met recently um, yeah great great great guys And you said to them I'm miserable a lot of times. I have mental breakdowns every other week Yeah, I mean as I've gotten a little better mental breakdown sounds extreme. It's more I'm like fuck Why am I doing this this is so fucking hard?

50:43Um, because it's just a lot, man. You're just going constantly. It's like Because what's funny is I think I said that years ago But that was back when all this really was doing YouTube now I run the shop of the company and we have the show and we have a couple other stuff So I think though the hardest part really is gear shifting like and so I try to bucket these things correct Like if if I'm on set, you know, and I have a 15 hour film day like ideally the things I'm doing in between filming or like Related to main channel because I'm in the frame of mind of that and that's one thing that's really helped me Not feel like my head's gonna explode like if I'm in Chicago at the feastables office and we're going through feastables marketing Like and then you come in and you go what do you think about this bit for this coming up main channel video Then after like shift my frame of mind and then like that constant gear shifting Yeah, I it like it'll make my fucking head hurt if I'm like bouncing around too much I and it also just varied not quarter who I am.

51:37I love obsessing over certain things I find you know obsessing over things within a business isn't like switching back before between marketing Product in a same business is pretty easy. This is a long way of saying like one thing that's helped with that is like just really um Organizing my schedule in a way where it allows my natural State of mind to like obsess over a certain business finish that then move on to the next one Whereas before it used to be like 30 gear swishishers of the day and that that's just miserable It's just not even fun to be honest. I heard um Elon Musk who I just saw when you spoke about quite often also someone that I speak about quite often I heard him say where he was on Joe Rogan that you wouldn't want to be in my head And I think Joe Rogan asked him if he was happy or something and He doesn't even like consider the question to be important.

52:20Yeah So two questions there. Do you think the average person would like to be in your head and secondly Are you happy? I well no the average person does not want to live the life I live or be in my head They would be miserable because You're just working all the time and they they would probably just ask themselves why am I working all the time? Why don't I why don't I do literally anything else? I mean because they're I mean obviously I'm not a robot there are times where I'm like fuck I really want to play the strategy board game I want to do this thing and I'm I look at the schedule and I'm like oh Maybe I could do that in four days and you you know and the the hard thing is it's you really have to like be delicate with the framing of your mind Because it's very easy in moments like that to go fuck.

53:01I'm like a zoo animal like I don't I don't have free will I'm like a little robot to my businesses and like um And so you have to like be very careful and sometimes those emotions take over and especially because I'm a very defiant kind of guy I'm like, but I really want to do this thing, but I can't because I got to go film this video and I got to do this And I go speak of this conference and I got to do this networking thing and blah blah and so um Yeah, I think most people when that Feeling comes up of like Am I just a fucking animal like do I have any free will they would probably get very depressed and but I've been able to like work through those and And just I always try to You know your brain you just it's you just got to control your thoughts be like well, this is the life I chose This is you want success you want to change the world you want to do this and this is the price you have to pay You should actually see this is a good thing because this is why which is why I'm very Uh diligent about how I frame things in my mind like this is why no one else will do what you will do And this is a good thing.

53:57This is what you are feeling right now is your mo It's your lucky. It's hard push through it and you'll be happy you did you know and so that's kind of how I Try to View it, but no, I don't think most people be happy living my life. They would be like oh, let's just grab a couple million dollars and Be happy. Yeah, are you happy? Uh, it depends what day you asked me right now. I'm having a good time um other you know when I was had the flu in Africa sitting in a cage or lines Fuck no So what's your baseline? How would you describe your base probably uh this year probably so far more unhappy than happy and It's just they're just things you gotta do that just start fun, you know, but I I think I really deeply enjoy working on festivals and I'm trying to spend more of my time building it the problem is it's just I uh it's just opportunity cost because I'm the only one who can be in front of the camera and film and that's what's like Brutal especially with beast games is I'm just filming so much it added so much shit to my yearly filming like doing this giant show On top of already having the largest YouTube channel when I was already filming some months 25 days a month So I'm just like that's just the rough part is because it's like It's just all rest of my shoulders and if I don't film there is no content like the channel just literally ceases like if I stop filming And so you know, I I have found more and more than I'm finding more joy and entrepreneurial things and building businesses and I I do think I'd be happier if I could spend more time doing that But it's just like weird because I could literally hire anyone in the world to do that Whereas I can't hire anyone to replace me on camera Always one day with someone who is doing so well on a platform like YouTube where the algorithm is always changing Some of youtubers I speak to say that they get burnout eventually they get like creative burnout And they and they just like to eat their channel You've seen a lot of it recently of the last couple years where youtubers hit 10 million they just stop yep How's that ever crossed your mind to stop?

55:50Oh, of course, yeah, all the time seriously. Yeah, but I I mean, I think I've just I feel like that's what half this podcast has been about about how I don't want to do things but I push through and do it. I think They're just reasonable humans like they you know a lot of them are chasing a goal of like oh, I just want this money So I can take care of this things But you know, it could be noble things like retire my mom or just not have to worry about money And then they go well, why would I suffer now? I'm good. When was the closest you came to quitting? Oh, I mean probably countless times. I mean all When I was in solitary confinement for seven days.

56:21I mean, that was fucking miserable. I mean, I did quit a video I've quit a lot of videos like no, I mean as a as a creator Um, I mean, I guess I never truly would have quit I mean my biggest thing would be I just would have quit for like a week and been like fuck let me sleep nine hours a night and like um, but like I spent the first we we did a video where we spent seven days on a dessert island First time we filmed it on day two. I woke up on the beach and I had literally I didn't know sand flees were a thing I had like 700 bug bites up and down my legs all over my body. I was sunburn I was like a little bit of me was like damn, I'm gonna die like this is crazy how much like bug bites are everywhere And my skin was so red and I was like couldn't see straight and so I ended up quitting on day two um, which is brutal because you spend all this time and money and you have to crew out there and you flew out there and You know, it's it's opportunity costs.

57:11It's like that's a seven day window. We could have got a video and uploaded it and now we don't like it's Quar - you know canceling video like that is literally the worst thing that could happen from an opportunity cost perspective And that was like, you know, and you have moments like those and it's like fuck like this isn't even fun Fuck this shit, you know, but what about YouTube as a whole because I feel like YouTube is like throwing coal into a train then you just have to keep throwing it in there once you've started You just can never stop throwing it. Yeah, you're running on a treadmill cranked up to the max Especially if you want to be a top -tier creator like me Yeah, and it's just like who who can stay on the treadmill the longest because it never slows down If anything you're making it faster But no, I mean, I don't think there's ever an ironically time where it actually would have quit It just breaks probably would have been nice And when you think forward at that treadmill, can you see yourself doing it for the next two three four decades?

57:58Oh, yeah, of course. I don't have any intention of ever stopping Okay, um love Something that came into my life a couple of years ago. Yeah, you announced I think over Christmas time that you had proposed I think it was like boxing day or New Year's Eve It was on Christmas day. Oh Christmas. Because her family was in town. Sorry, I proposed. Yeah How does that fit into this craziness? She's literally I you could probably count on your hands the amount of People on the planet that actually would make a good partner for me and she's just she's just one of them She really understands that work is what you know is what I live for what keeps me going and she Supports me and she understands how important it is and it's the big thing is hanging out with Tia My fiancee is so frictionless.

58:43We play the same video games We watch the same shows are very interesting the same things she loves learning like I do so um, you know It's exciting to see what you know Lecture she listened to online that day or like whatever weird book she's reading and she just like Everything about being around her is very frictionless, which is great because like obviously I don't have much time at the house And so like the last thing that I need is to come home from work and they're be friction and so we don't Don't fight. It's I you know, I sometimes I'm like well She's like my best friend. This is and she's hot.

59:16This is great You know Uh -oh, and so it's like it feels weird sometimes people I mean anyone in a Listening now that's in a relationship. I guess the question they'd be thinking is like when do you spend time together? Mostly at nights um and uh that but the beauty she gears her schedule around mine So like she's she'll work when um I'm working and then she'll just travel with me and so honestly a lot of it is on planes a lot of its in car rides or You know an hour before better in the morning that kind of stuff But it's like because there are pockets of breaks on set and things like that so it's just you know having It's it's really hard to find someone who Is intelligent actually has their own hobbies things going for them independent That's also willing to mold their life around mine and not see it as a demeaning thing because like yeah if she was just like Well, I have this thing going on and I have to prioritize my life I would never see her but because she's willing to you know mold her life around mine Uh in my work schedule That that you know is that's everything um and it's rare that someone's willing to do that while you know Being as in my opinion at least from what I've seen as intelligent and independent as she is Parents always message me and say Steve wait till you have kids.

1:00:30Oh, yeah That's i'm in that's the thing like my lifestyle right now is would not work for kids So I want to wait I want kids, but I want to wait as long as possible because if I'm gonna have kids I got to be a great dad like I really I really really enjoy mentoring people I love mentoring you know younger entrepreneurs and like help like I've told this I think I told the story on jr And I helped one of my friends go from like 40k a month in revenue to 400k on youtube And I do kind of stuff like that all the time. I just like one of my other friends has a snack CPG brand and I helped them grow to eight figures in revenue just for fun I would just call them a couple times a month And it's like there's something so satisfying about helping other people succeed And so I would love to have a couple kids and just like really mentor them until like you know being badasses But yeah, not anytime soon like I would be so absent if we had kids So just kind of like find that right Time in the venn diagram where I could actually be president in their life and your business empire I think is much bigger than most people realize I imagine probably majority of people probably don't really understand the context of business So they don't really get it they might see it as a youtuber or creator But from the research that I've done you run a Very very large business.

1:01:39Yeah, I mean, well, we do nine figures of festivals. I mean we could say that yeah nine figures and fist feasible. So The business must be worth several billions of dollars Uh overall, I mean you could do something like that. Yeah, I'm not gonna get you to try and hazard against But I'm not gonna get asked you to You know On paper yeah, but I mean in my actual bank account. I've left some a million dollars. So Do you pay yourself at all a little bit? But I also like I have some assistance and things like that So it's like I try to just pay myself what I spend you know personally a month just like stay even How do you how do you think about money in all of this because Most most people in their lives are pursuing money so that they can chin out retire But you seem to be pursuing it purely for the sake of reinvesting it back into the system money is fuel to grow business And then you make money from the business and then take keep growing Yeah, and then you you find a business that you enjoy that you know It's better for mother nature or earth or people and there you go.

1:02:43You have a fulfilled life. That's my theory I just don't when I'm 70. I don't want to look back and have regrets, you know When is enough enough such a cliche question that I'm asked it as I'm enough like building the business never I mean, I just want to keep like building a business is like a video game. It's just fun, you know Like with festivals right now You know, we're the largest ethically sourced chocolate company in America and like it's just fun to like look at something That's been done the same way for a hundred years and go how do we just flip this on a Ted and fuck up this industry and you know How can we Pay our farmers living income, you know not use child labor etc etc And so it's like you know, I think if I was just doing Mundane things like everyone else probably I probably would be bored as fuck if I would just Sold chocolate like everyone else made the same repetitive YouTube videos like everyone else I probably would be like all right.

1:03:30Give me out of this I want to retire But it's not what we're doing like we're changing industries. We're impacting the world like this This is the point of life in my opinion you could do so much with the gazillion people that listen listening watch your videos You could like start almost any business and it be successful You could have almost any social impact Yeah, and it be profound and safer gazillion people's lives. Do you do you struggle with focus? Uh No, I mean, I do wonder you know sometimes should we be doing more but I I've really found a good group with festivals I'm very I keep looking over there because of feces was sitting over there Um, I do feel like I've hit a good groove with that um and the ethical sourcing on it and uh No, I mean yeah, obviously I get a bajillion opportunities, but Just Yeah, right now this but like I think I said earlier This is one of the few things in life that I've it's scratched the same itch as YouTube where building festivals is equally as fun as making videos for me It is so delicious.

1:04:30Thank you. It's so delicious I'd really love to spend a moment talking about the ethical sourcing piece because I don't think that's something I didn't understand until I did some research on you. Yeah, um Why why does that matter so much and what when you say ethical sourcing what's the difference between what You do and what no more chocolate in America? Uh well the big thing is when I got into chocolate I didn't I didn't know any of these things um we we used to source our cocoa from Peru Kakao um which you know ethical sourcing is not really an issue there But the problem is majority of the world's cocoa comes from West Africa And so as we got bigger You know everyone's like hey, you need to switch your supply chain to West Africa.

1:05:07I'm like cool um, and so then I started studying and reading up about it and I um And I noticed that 46 % of labor in West Africa on cocoa farms. It's child labor And I was like That's not that can't be accurate And then I started digging deeper and deeper and I was like holy shit It's just Almost half a laborers child labor and so I started talking to all the big chocolate companies They're not all of them, but as many as I could get a hold of and I was like so What do what do you guys do about this whole child labor thing and they they're constantly just telling me like it's Is what it is that's how chocolate always has been and I was like whoa You guys make like a billion dollars a year in profit.

1:05:43You don't You don't see an issue with that being on the back of little kids and they're like no You and then I you know, I I have this crazy clip on kind of a documentary guy. I think you saw him Jeff. He follows me around crazy clip where I'm meeting with like a big Um, I gotta be as big as possible because they're gonna murder me To that time back to him, but like a big supplier will just leave it big like that And I asked him I was like so do you have any way I can pay extra to not use child labor or anything like that or any options and they're just like no And I was and I my literal documentary guys is like filming and I'm in like this big boardroom And I look at the camera.

1:06:22I'm like holy shit They just said that on camera and uh and so I did all this research and it was just like yeah No and especially in America like there there's some European chocolate brands that you know try But in America like really no one really cared I mean there's plenty of options and plenty of time to fix it plenty of money to fix it So that just kind of honestly pissed me off and like that so then I just was like how do we solve this and So then it sent me down the rabbit hole That everything points back to like you know to the reason chocolate in America so cheap is because they just don't You know not the reason one of the reasons they just pay the farmer so that like farmers make less than a dollar a day So like because of that they're forced to use child labor because I mean Literally just don't even have money to pay someone who's not a child How many kids do you think are in child labor in West Africa just on cocoa farms?

1:07:07Uh You might have sold in that 2000 No, it's 1 .5 million you choking yeah, it's over a million. It's crazy So what we need to do is we need to in my head get to a billion dollars a year in revenue as fast as possible While being ethically sourced and being profitable big part of it is we have to be profitable while doing it Because then I can point and go look We achieve scale ethically and we're making money It's not that you can't do it. You just don't want to and then um and maybe Maybe we give them the benefit of it out maybe they just truly don't know how to do it at scale and maybe you'll open their eyes and They'll be like oh, I guess it is possible and they'll start to change the ways more than likely they won't and I but over time I hope we can just shine a light on it using my platform and you know Just show the model works and then I don't know something I would love to do in the long run is like you know how there's like the fair trade logo Maybe I make my own version of it and I help other child companies source their cacao ethically and Or something and you know, and I just educate people on like if it doesn't have the symbol It's probably using child labor and something I there's some way I where I could play my cards over the next 10 years Where we get over a million kids out of child labor on to go farms and so I just got a connected dots and figure out the correct way to do it This might sound like a really obvious question, but it's it won't be to everybody.

1:08:22Why don't you cast so much Bro, I just like I've been on these farms. I don't want to get rich on the back a little kids. I mean it's just kind of I feel like it's kind of obvious, you know, I maybe the other people in chocolate. They don't care But I the first thing when I heard about it was like why why is this a thing? It reminds me of somewhat of again a Vila musk and what his mission was with Tesla He kind of knew that if he was able to prove that you can't have fast Um nice electric cars than the rest of the industry could give up their excuses that it's not possible exactly What if someone comes along though and they say they came Jimmy will give you five billion For feastable hell no, I ain't selling that shit.

1:09:01You're never selling it Yeah, because the first thing they would do to help the margins is they just drop the ethical sourcing You have people come along and offered to buy your YouTube channel Uh, I mean yeah, I've been offered a billion dollars here or crazy amounts of money there, but I mean It's you know, what's funny is Is that got that famous billion dollar offer for Facebook and he said was it he was like Why would I sell this social media platform? I would just take the money and start a new one And I kind of like the one I have so I don't I just keep it and I every time I get Which I have in a while, but you know back in the day I used to like jokingly poke around just to see what people would offer me Um, and I'd get those offers and then I would always just be like yeah I mean, I would just do the same thing I'm doing now So I might as well just keep doing what I'm doing now, you know, the money wouldn't really change anything Well done, and I don't think you you've yet to get the credit you deserve for the after lengths you've gone to It's with feastables, but I think it's really important.

1:09:54Yeah, I know you're not doing it for credit at all I know that you're doing it to get the message out there so that the industry changes But I think someone like you with a platform that you have that's able to produce chocolate. That is fucking delicious They sent me a box of it about six months ago And I think yeah Thanks so much for like a bit I'm thinking of updating yeah, I mean if you hand them to me like him in a couple of ours the there's a lot of stuff that The problem is like if you look at this and this you know from a distance You can't tell really the difference between the flavors like this is a dark sea salt.

1:10:23This is just dark chocolate So I'm about to update the wrappers where we're gonna put like colored tips here so you can tell the flavors from far away I think that's very important Another thing too that I There's just all You made a mistake you put these in front of me now The other thing I want to I want to I've been experimenting and the newer renders are looking good with putting like right here Every bite helps get kids out of child labor putting that on the front and then I I'm you know We're messing around with different machinery I feel like the images of the chocolate on the front could be a little higher quality the back is pretty As I want to you know put some more messaging on the back of it There's a lot that needs to be like the the white tips here It just makes it so obvious from far away what this flavor is whereas all these blend in and so yeah Brutal got to fix it You talked about your friends calling you and asking you for a business advice and you helping them drive their businesses up But just watching you there Pick apart your own business made me think that there's a lot of entrepreneurs that watch our show that are early in their own businesses And many of them will be you're gonna fail you're gonna fail a ton I mean when I first started chocolate.

1:11:33I mean it was it was whole areas how bad I fucked up our original Bars were like very thin There's a reason why like chocolate bars have these like break points here where they like break easily I didn't know that And so mine was just one solid sheet of chocolate, but that's almost like a piece of glass Whereas if you drop it it just shatters into like a bunch of little pieces and And I also didn't know that there's a thing called a package engineer and can you have a box of festivals? My original chocolate box when you pop these open and put it on a shelf this obviously the problem fixed But if if this was sitting on a shelf when you grab this one These would all slide forward and then they would fall out of the box and or the box would fall off the shelf because of the weight Because there wasn't right balance at the bottom and the lips here This this didn't used to be a thing so these were open and there's just the bottom lip here Yeah, and so they would fall out like that Um and then the bars because we didn't have the natural break points would shatter like glass who noticed that?

1:12:31Oh well Me and the thing is I I this is a old team and festivals. I would tell them like there's too many broken bars when I go into Walmart I'm seen too many that are broken they told me like ah you're worrying about this too much It's not that big of an issue it happens to everyone and I got to the point where it was just Fucking pissing me off because I hated like grabbing a bar off the ground or seeing on the shelf all these like shattered chocolate bars that I put like I paid people to put gopros in like a like a bag of lace ships pointed at Because I couldn't get I tried to get Walmart to give me the security camera footage and they wouldn't So I put hidden gopros and a bunch of random walmart just to point it at the feastable bars Just to see why are they fucking breaking so much there's so many shots of like you know like a mom grabbing a bar And then she'd be looking at it literally like this and then you just see the boxes go And she go And they just fall off the shelf and then they just put it up and you know some of the bars will be broken And it would just happen over and over and over again because we didn't engineer the boxes correctly They didn't do anything wrong.

1:13:28Do you know how a typical that is what you've just said You put gopros. Yeah people told me I was crazy the amount of people who tried to tell me those illegal I was like, bro, I don't fucking care. I just need no money bars of breaking. Thank no the footage Oh, and so I that and you know, I did a bunch of just data and I actually I so there's a company called a costa Where you can pay people to go into Walmart? So then I I started paying wherever every week I would send someone into every single Walmart in America to buy all the broken bars fix up the boxes It's pretty expensive I think you know, it's like a hundred thousand dollars just to send someone into every single Walmart to clean them up 28 dollars a pop times five thousand Walmarts and Yeah, so I was sending people into Walmart to clean up the broken bars and that but I was paying so much money It was a hundred thousand dollars a week just to send people in and then I was buying all these broken bars Because I just really didn't want people to go into Walmart and to buy a broken feasible bar Like that is literally the worst you know consumer experience you can have And yeah, and then I've learned what a packaged engineer is that I was like holy shit This is your full -time job to make it where my boxes don't fucking fall over wherever you've been But on the point that I was saying your obsession with the detail of a product is Completely atypical if I was to compare this to a normal youtuber.

1:14:41Yeah, and that e -commerce brand. Oh, they wouldn't give a fuck Yeah, I was I probably spent thousands of hours obsessing over this product I mean, I know it doesn't feel like it because it's just chocolate Yeah, I mean, it's it's a problem from the ethical sourcing to every little thing about it Like I don't I don't do anything I have asked and then you drive to a ton of old mox Don't you oh all the time? That's what I do every day. Oh fuck We should go hit a Walmart. We didn't even go. Ah, he's got a plane. He's got a catch Yeah, it's my favorite thing to do is like sometimes I'll spindle nine a Walmart just uh scanning products and looking at the daily velocities and sales.

1:15:10It's it's like I had a layover in DC. I live in North Carolina Then I was like wait a minute I could just rent a car and hit like 30 wall marts on the way home and just drive home And so then I drove home from DC to Nurekana visited every Walmart on the east coast in like the middle of America Just to like go look at the chocolate aisle and see all the statistics and things like that I asked you early run if you struggle to fuck I wish we could go visit a Walmart. You're all fun. That would be It's like I would love to educate you on the chocolate. Oh, I will must of open now. Oh, no, they're not okay We can do it another time.

1:15:45What I usually what I do is I just bang on the door and they let me in of course Yeah, but what you've just said there um, I feel like I'm getting at something here because 99 .9999 % of entrepreneurs that I know that just have one thing to do just to run their business Don't give that many fucks about the detail And you have a gazillion things to do and Amazon show which is like the highest future of whatever all time whatever And you have this massive channel. You have your philanthropy. You have all of this stuff kind of really follows on tiktok Fange gazillion followers here a gazillion followers the numbers are just Unfathomable and you're still driving to 31 walmarts to check if your chocolate is breaking Yeah, well, and I go in the back when I'm there if it's not on the shelf and I'll go scan it in and help the employees and And is that is that the difference?

1:16:29Well, you just got to know everything going on. It's I mean, it's just first principles every if if like I I hate when someone in my business is like Tells me something that I don't agree with but I'm too ignorant to be able to challenge them because then it's like well who might To you know, I guess I got to just take them on the word But most people tend to pick eat the easiest router conform to the status quo And I want to if I want to leave real innovation and like change the industry then I got to know every little facet of everything And so I mean at the end of the day, you know The shelf is where people buy it so I got to intricately know everything going on at the touchpoint of the consumer And you know how it gets there how it's being stored at the Distribution centers and then the retailer and then on the shelf and what what does it look like?

1:17:14What's the experience and everything because all these little things out of you know feel like you can spend your whole life fighting People to raise their standards to your standards because you don't exist in the world of mr. Beasts Well, that that's the thing I used to think which I've said a couple times It was just content, but I realized it's just everything I do like I just want to be the best at it And that's it's weird man because you just look at this chocolate bar And you wouldn't you'd be like who the fuck cares, but that's the thing It's what I've really enjoyed the last two years is I've gone as in depth on this as I have YouTube And it's been every bit as fun.

1:17:48I mean, it's very very fucking difficult and and hard especially the ethical sourcing and like I recently spent a week in West Africa and I I went from the bean all the way to the bar and like you worked on the farm and followed the entire QC supply chain and everything It's not it's like it's equally as hard as my YouTube channel But it's also equally as fun and I that was just that was a big eye opener for me because I never thought I would enjoy something as much as My YouTube channel and that's what I was saying earlier. I've come to realize I deeply enjoy building businesses and solving hard complex problems Even though I know this is just chocolate, but I get the complex thing from the ethical sourcing side Just on a daily basis like that.

1:18:25That's fun with beast beast games with this with all the other things going on Your main channel Which is I guess you probably still see as your baby to some degree it's the like the mothership right because it's the source of it It's what allows us to do everything like most people buying this aren't buying it because of beast games Do you ever get paranoia when the views go down? They haven't gone down yet. They haven't gone up every year for 14 years But do you still get that that do you still watch the video go live and look at the back end? No, I don't No, I mean because it's like we uh I don't know I just upload a video and then in the next day I look at the retention and the CTR and If we fucked up I just you know, well what we do is we call them after action reports So I get all the smartest people in my company like uh Well Like we actually just did when I wish I had my Had it on me, but like well We I have I pay this guy to just do a very in -depth breakdown of like here's the retention chart Here's every time someone clicked away.

1:19:15Here's where it was the flattest here's where it's the worst You know, we'll take like so if I upload a video that's 20 minutes We'll take our last 10 20 minute videos and we'll go you know the median retention on the last 10 20 minute videos was 10 minutes and Six or 55 seconds is the median so if the retention on this new videos 11 minutes or above We did a good job if it's below that then we did below average and blah blah and and he just does like a giant like presentation and so usually I have two weeks after we upload We'll we'll look at that with all my top people and then we'll just be like what we fuck up.

1:19:45What do we do? Well cool? move on And has there ever been a moment in real recent times where you go I think I need to spend more time on it again and get back in there and Because all the time you know, but a lot of that stems from insecurity I mean because the thing is of course we we had a video recently every minute someone is eliminated and it didn't perform the best um, you know, and they're like our intro was a little repetitive. It was a little dark. It um It we had we brought back like losers from beast games to compete in a main show video But the problem is some people thought it was beast games and like oh, I've already seen this We had just a lot of rookie mistakes there and it's very easy for me to like you know get insecure and Like be like fuck this is why I need to be in the weeds, but the end of the day It's like it's not like when I was calling all the shots.

1:20:29I was perfect either so as long as it's like As long as when people make mistakes they learn from them I'm saying like that I tell people all the time like like whenever our new creatives fuck up I'll look at Tyler. I will go Tyler's literally cost me tens of millions of dollars in bad decisions Like this isn't gonna be the first time you focus out of a million dollars as long as you learn from it. It's fine Um, and so as long as like that's where these after action reports are important because as long as we when we mess up We articulate why and it doesn't happen again. Then it's just part of it But yeah, I mean if the same thing was happening over and over and over again That I'd be like fuck I need to get it step in but my my guys are just good like they don't make the same mistake twice Tell me about experimentation and testing because people look to you as the The real king of like testing and experimentation How central is this to the success of everything that you do very much and that's the thing like that every minute video like if flop You know, and that was it your your highest chance of flopping is when you do something new like really New one of our bigger flops before that too as we did this video where it was like 10 minutes This room will explode we built this giant tower had a guy start at the top.

1:21:31He had to make it. It was a real -time shoot down press a button Yeah, it was just didn't perform that well people didn't really like it um is kind of complicated blah blah And it's like you have to be careful because you know um I want I want a culture where people feel comfortable experimenting and trying and feel fine failing And so you know when that video failed or when you know the every minute this someone's eliminated like And I don't go and yell at people or call mediates or anything like that I just some like what did we do wrong? All right, here's all the facts Just make sure it doesn't happen again That can be the first time you've cost me a bunch of money.

1:22:04It's all good You know, I see this as investing in you guys and let's just learn from it I was gonna say because um or else if if there was a culture of that then people would just make the same videos again And a lot of you just just turn out the same format. I'm okay with my people failing I'm okay with the video being 10 out of 10 like as long as we actually took an honest good Um try at it, you know, and and as long as we failed because we made the wrong shot call not because we were lazy Not because we didn't put the effort in etc as long as if as long as it's just like we made an educated decision to test something or try something And it just didn't work.

1:22:38I'm cool with that. We can do that all day and like they know that and I don't yell at people You know or get mad at them when they um accidentally mess up like that I've invested more than a million pounds into this company perfect Ted And they're also a sponsor of this podcast I switched over to using matcha as my dominant energy source And that's where perfect Ted comes in they have the matcha powders They have the matcha drinks they have the pods and all of this keeps me focused throughout a very very long recording day No matter what's going on and their team is obsessed with quality Which is why they source their ceremonial grade matcha from Japan So when people say to me that they don't like the taste of matcha I'm guessing that they haven't tried perfect Ted Unlike low quality matcha that has a bitter grassy taste Perfect Ted is smooth and naturally sweet and without knowing it You're probably a perfect head customer already if you're getting your matcha places like blank street or Joe in the juice But now you can make it yourself at home So give it a try and we'll see if you still don't like matcha.

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1:24:42That's join dot whoop dot com slash CEO Let me know how you get on you've just concluded today the biggest competition show I think of all time well it is of all time But you think you've got 50 games. We are largest sets in history most world records in history Large cash prize in history most winners in history most contestants in history most camera. Yeah, and what 50 Guinness world records. Yeah That we know of there's probably way more but yeah, you said something on stage or so I found quite interesting You said I kind of feel a bit sad Yeah, I know because every Thursday I got to look forward to like seeing the internet's reaction to B -scames and now I'm gonna wake up next Thursday and I don't I don't get to see what people think it's over They they describe them this in the Olympics is gold medal depression really yeah, they say I think it's I might butcher these numbers, but 70 % of people after the Olympics even if they want a gold medal Experience depression afterwards because they've lost their north star that was giving them meaning into yeah No, I mean, I'm not I mean, I I guess I'm playfully sad, but I don't it's high Well, just I got I have so much shit going on We really get to think about that kind of stuff and you're into the next one.

1:25:49Uh, yeah, so we'll Well Amazon let's get season two in the books. All right. Come on. Let's sign a contract. I can't really talk about it It is the most me and Jack were talking about everyone. It is the most incredible thing that I think I've seen on TV And I just think for I just I think I said you're on the phone the other day I watch it knowing that unless you do another one I will never see something on this magnitude and scale and do something like that because it's fucking hard man At those sets and the the thing is the reason why a lot of reality TV doesn't feel that way And we could have obviously done much better storytelling and we will when we do future iterations, but the The at its crux like what people don't see is like to have a thousand cameras recording the amount of infrastructure Like we broke a world record for most camera cables ran like the Most miles of camera cables and like And the millions of dollars we had to spend on storage and millions of dollars in the control room and the millions upon millions of dollars of hardward edited and like having to bring in a doby to custom change The doby software where you could actually have that many multi camps.

1:26:50It's like it is the the actual infrastructure to actually be able to do that It's incredibly incredibly difficult and um that's why usually what they'll do is they'll be like all right Here's a one hour like if you're filming a reality show Here's a one hour window, you know, they'll send out story producers. They'll put a camera on you They'll be like, yo, can you say this line? You're kind of our villain This is what we're looking for They'll kind of tell you what to say and then they'll write the notes down and they'll catalog it for the editors whereas we're just like Fuck it. We're gonna be filming, you know 24 -7 all these cameras you guys be yourselves We'll just capture it because you don't know when someone's gonna do something weird You don't know when someone's gonna whisper to someone in form of an alliance You don't know so you literally have to just be rolling and you need these to be acceptable angles So you need multiple an a cam and a b cam and all this coverage which creates an monumental fuckload of footage But that's what allowed us that was I mean of monks many things.

1:27:42That's one of the biggest Competitive advantages we have when filming bscams is we put in the effort to to set up all this infrastructure We could actually capture it and just tell the story how it is instead of having to use story producers to put words in people's mouths But it's a fucking nightmare man like I'd over 150 people editing that I mean we're coming through unfathomable amounts of footage and and everything and I mean Even things from like the Computer network and our local IT constantly crashing because there's just so much footage there and like if I were to Send all the bscams footage to just one editor It would probably be like 300 ,000 dollars in hard drives and you know and if you have 150 editors It's just impossible so you you spend millions of dollars and you build a central Server room and so we have our own server racks and everything and then you have them remote in there But they're even then just due to the sheer volume of footage adobe and everything which is constantly crashing and it's like It was it was the nightmare on the back end, but it's great because that's why we were able to tell what actually happened Why it feels different because we were recording non -stop 24 -7?

1:28:44I was wondering as I was watching it if Amazon are aware of the fact that you're just gonna give away the money like this When you like flip the coin and it adds another five million But I did affect them. I lost a ton of money filming the show So that that came out of my pocket really yeah, we were we spent way too much money on it I lost tens of millions of dollars on that show I'm an idiot because the headlines came out as like Amazon give Mr. Beast a hundred million to do Yeah, so I'm thinking okay. I'm doing the math. I'm thinking in case he spent 20 odd million on the prizes Yeah, we give away so there must be 80 million left or something.

1:29:18I mean So episode one we spent over 15 million dollars on those towers building them all like that was the most towers ever built the most hydraulic press or whatever Use I mean that that set was fucking crazy man. We had to build a thousand towers that were 10 feet tall Safety test them all put like get it where they actually work We had to literally a hardwire them all and build like our own software where we could drop people You had to put up all the screens. I mean that was that that was that's like arguably one of the largest sets ever built in history That was just episode one and that's just like the construction of the set That's not including like you said we gave away over 20 million dollars I think over two million was in episode one and then Episode two we have the city which that was a 14 million dollar set build and that was Huge I mean because that was a real city that they were living in you know And then I could yeah, I go but just between the 20 e whatever two million we gave away plus those two sets.

1:30:11I mean already right there you're Probably you're at over 50 million dollars. How much did the whole thing cost That I have been advised not to say because His people will hear a big number and be like oh well I could have made a good show if I had that kind of money But the thing is they couldn't because it's if money isn't everything like building and managing it is is you know Infinitely harder, but is it more than 100 million? Yeah, of course. Yeah, of course Well, I just told you how we spent 50 million and that we're only two episodes in how out of pocket are you? Tenze millions. Yeah, it was not a good financial decision to make peace games I lost money.

1:30:44I would have more money if I didn't film it. I mean regrets. No, no It's great. I mean but for for me I was about making season one as good as possible You know, I can't let the YouTube community down because that you know Creators don't have a good rep when it comes to doing stuff on streaming platforms and you know I'm getting 200 million views of video on average over of course of the first year And I'm going to talk to these streaming platforms and they're like yeah We've been burned by creators before I'm like bro I'm not a tick -talker that dances I have a production company and I routinely make spectacles And even me these streaming platforms they weren't taking serious.

1:31:18I was like flock like if I fail It's over like no one's ever no streamflowers ever gonna touch a youtuber ever again So my big thing was just making sure this crushed and you know now the doors are opening up I mean, I'm getting calls from creators left and right and they're like oh, yeah streaming platforms They wouldn't talk to me before now they're coming like I would try to get a meeting with them and they're like no Now they're like begging to like have meetings with them and I already know of two Creators that have signed deals just on the back in success of these games and probably I mean hundreds of Hundreds of millions of dollars is gonna flow into creators pockets just because of these games in the next year Well, they're on rotten tomatoes, which is not an easy and easy credit to please No, you got you got you was like 90 % approval from fans, which is pretty unheard of from rotten tomatoes I know um, but also I hear through the the grapevine that It is on track to become one of Amazon's biggest shows of all time Yeah, see the problem is I have to wait for them to do a press release.

1:32:14Okay. Yeah, well, I'm just talking to her I got you I told him I'd be a good boy and that leak things so but for a a youtuber quite a youtuber Yeah, they did release it was their number one unscripted show of all time and then yeah, I mean the it's I don't think they'd mind me saying It's very the shows very evergreen like usually these shows get a lot of attention and then kind of like teeter off But ours is like like over 700 ,000 new unique viewers are watching it every single day Like which is pretty crazy because we maintain that like yeah, it's gonna shatter some pretty crazy records And what's the upside for you to continue promoting it now that it's done because I put all this effort in I want to see Yeah, I don't get paid to like all the promotion.

1:32:55I'm doing now. I'm not getting paid for really but I mean I mean, I guess the upside would be the better season one does you know the more money I get for season two three four five etc If I sit here with you in 10 years time Jimmy yep, oh boy and everything went to plan Um your 36 I already know what you're gonna ask yeah, I mean I hate that kind of stuff because if you ask me The problems if you ask me this like five years ago. I never would have said anything about festivals or a lot of the stuff I'm doing now and so the honest answers. I don't know. I mean, I think in what I'm doing You know hopefully by then I have two billion subscribers on YouTube, you know These games is bigger than we ever imagined Hopefully festivals has gotten over a million kids out of child labor by then um And you know, I probably will have two or three other businesses that I'm very passionate about that are hopefully crushing and Yeah, I just I don't know I'm personally Maybe I'll have a kid by then.

1:33:53I don't know. I mean only time will tell it's it won't be until I feel like I could actually have enough time to be a good dad but I I don't even know man. I don't think about my personal life. I just think about winning and got a build Some photos I found by loved oh, okay Holy shit. Is this me or my brother? I mean this one as well. Why would you get these? Um internet these are on the internet. These are like the really iconic photos that I From seeing I don't think I've ever seen this one really yeah, don't Do you recognize anything in that photo? No, I don't I was just thinking like what house am I even in?

1:34:30I might be at a military base potentially because when we were younger My both my parents were in the military so they were traveling a lot So this might just be like some random house interesting. I do recognize this that because this photo in the background I'm sure thought of on screen. I think that That was yeah, that's on the hallway beside our bathroom I don't think my mom's house is so long Interesting you do so much for children, but if you could whisper in that child's ear something about by Bitcoin Well, is it like two pennies back then no um I know because I wouldn't want I wouldn't say anything if you gave me a microphone to talk to him because the problem is I'd be I'd be worried that it would change you know the outcome of how I became and like I'm very And even though I know earlier on I was probably sounding a little depressed because shits hard, but You know, I'm I am happy with the position I am in and I would be worried that You know, like this is definitely a very confused child that's not fitting in that feels like a fucking freak Not this young one.

1:35:36I don't know what fuck he's thinking But this one right here probably is around the age where I was like Fuck I'm just a fucking weirdo. I don't fit in with anyone. Why does no one want to build businesses and succeed But I think going through that journey was was important and it's uh Yeah, it just gives me a lot of conviction with things So I probably if I wasn't allowed to say by Bitcoin. I just wouldn't say anything. What about ta Yeah, to my mom I would I mean this was what's funny is these are these are two different photos of my mom you have like this version of my mom I don't think there's anything I could say that would I mean because she's she's in the military and they just beat like Systems and order into your head and she this is probably right around the time where we lost everything and so this you know And she's at a very low point in her life And so I don't think there's anything I could say that ever would have like convinced her that her lunatic son is heading down the right path and um You know, but you know, you can see the difference here where she it's it's almost indicative where she's smiling in this photo This is when I gave her a hundred grand this is after we made it this is after we had the whole conversation where she finds Like okay, I'll trust you you know, there's a the whatever 12 13 years between these two photos is a very hard journey Especially when I stopped going to college and I got straight zeros and I mean she thought Oh his life's fucking over I just wasted 18 years of my life, you know um so same thing I don't I don't I don't think there's anything I could say that would have changed anything If anything it would have just gave her a harder tech Did she do you tell her now what she means to you and how yeah of course yeah you're good right yeah She's she's very happy and like Yeah, we're we're in a really good spot now.

1:37:13I love my mom. I mean because obviously I wouldn't be here without her You know, I mean if she didn't work the multiple jobs and do all the things she did to Put me where I am. I mean even little things like you know She would give me like some months like you know 20 30 dollars and then I would take that money and use that to like buy stuff to like help make videos or or whatever um And yeah, even just the fact that we had internet, you know, I mean and things like that which you know I mean pretty basic now it wasn't as common back then You used to get a phone call and you're like house internet You would go out yeah, and so like you know um it wasn't the best position But she gave me all the tools I needed to succeed not you know on purpose, but she must be so shocked Well, she's used to it now, but yeah, I mean well in the coming up.

1:38:00I mean it was Yeah, I mean imagine being her, you know, she used to when I turned 16 like she couldn't afford to buy me her car She couldn't she couldn't afford like the mini van we had like it was fucking piece of shit like needed to repair She couldn't afford it like smoke was coming out the front of it, but she was a an absolute mess And then she comes home and I'm just like I'm making YouTube videos Fuck math homework mom and you know, and she's just like she I think she was making 40 ,000 dollars a year because I We didn't talk about finances much when we're younger, but I remember I got a 40 ,000 dollar brand deal And then she told me that's how much I make in a year and I was like holy shit I didn't At the time I was like I thought you made way more than 40 grand a year um and then I was like why the fuck are you working?

1:38:48Like I'm getting paid this per video now on brand deals and so um Yeah What an incredible woman I know she's great from Everything she went through to know she she just needs to be happy I try not to stress her out. She's been through enough stress like her her job is I've been making her not make I mean she wants to do it But like exercise routinely do all the like system like body health scans and you know You know get on the vitamin grind and everything because like I'm not having kids anytime soon But obviously when I do have kids I really want her to be involved and she needs to be able to play with them and things like that So I'm like you know stress is gonna kill you and I love to be stressed You need to do all these health protocols.

1:39:27You need to be like because you know You might be in your 70s when I have kids like you need to be able to move around Which means you might potentially be 80 when they're like 14 or 15 like come on like what you do now is indicative Will represent how active you'll be able to be in my kids lives? So like and we do the have these conversations in a playful way so she's taking her health very serious for the future You're not a man that seems to have many fears, but that appears to be one of them a fear that we both share Yeah exactly I mean hope she'll just never die my mom's gonna live forever will be fine Brian Johnson We have a closing tradition on this podcast where the last guest leaves a question for the next guest not knowing who they're leaving it for Okay Do I get hit with the question first or you get hit with the question first okay Would you rather die with a sound body or a sound mind sound body or sound mind?

1:40:18Oh, I assume if I chose body then like that would be like dementia or something under mine Um that's hard. I sound body or something I mean what are you if you don't have your mind I would say mine to be honest Amen yeah Jimmy thank you. I'd like to write my question now. You do. I want to say something to you though um, I have to give you a lot of credit because So many people like us like our teams we have stolen so much from you We've stolen your principles your mentality and it's made us be better creators Which is allowed us to live the lives that we get to live and do these things that we we love the most and And there's always a cost I think to being different And to being Weird there's an upside But there's also a really really really big cost and you you pay that cost most when you're younger and you have to fit into the The system and you don't get to choose who you're hang around with and stuff And but then as an adult as you said we all then clap for this the Unique ones the weird ones and we steal from them and we aspire to be them and we learn from them And you have in the very short amount of time that I've been speaking to you for like a week or something Have blown my mind open I got to see the behind the scenes of these games and my entire mind as I sat there in the sofa I like remember where I was sat when I saw the behind the scenes just exploded And you made me um in that moment realize how much I'd limited myself is someone that I consider themselves to be really ambitious I'd limited myself And so I wanted to say thank you because you're not just doing that for me You're doing that for tens of millions hundreds of millions of people all at the same time And you're giving them the the road map but also a blueprint and the mentality and the belief That they too don't have to live The life that School also the system has told them they have the box agree exactly So thank you so much honestly because we need more people like you and I'm you're biggest fan.

1:42:07Thank you I really really appreciate you thank you. All right. Let's see if we can break into it one more You're so funny Some of the most successful fascinating and insightful people in the world have sat across from me at this table And at the end of every conversation I asked them to leave a question behind in the famous diary of a CEO And it's a question designed to spark the kind of conversations that matter most the kind of conversations that can change your life We then take those questions and we put them on these cards on every single card You can see the person who left the question the question they asked And on the other side if you scan that barcode you can see who answered it next Something I know a lot of you have wanted to know and the only way to find out Is by getting yourself some conversation cards which you can play at home with friends and family at work with colleagues And also with total strangers on holiday I'll put a link to the conversation cards in the description below and you can get yours at the diary .com