Wim Hof: They’re Lying To You About Disease & Inflammation!

34:02I think breathing is just something we don't think about.

34:10What do you mean by breathing and what kind of breathing? And can you explain to me like I am an idiot? What is it doing?

34:21Yeah, what it is doing. For example, I am now busy with cardiologists and they saw in heart films that if you stop breathing after exhalation for one and a half minutes, five times more blood flows into the brain and to the heart. This has never been shown. And now it has been shown through these breathing techniques. I mean, this really goes so deep we are able to make these through these breathing techniques change our blood's chemistry. Bring up the pH levels way up by which the breathing trigger is not happening because it's depending on the CO2 level in our blood. And we breathe.

35:19Like 30 times like this, you become a little bit wujee, little bit dizzy. Why? Because the CO2 levels go way down. You blow it off carbon dioxide. Have we forgotten how to breathe like that? Oh yes. Is that the natural way of breathing? No, not exactly. What is exactly is that we have forgotten to feel deep emotions, to be in connection with danger. Danger is the deep emotion. Yeah, yeah, yeah. Or the cold. It's deep. We avoid these emotions. But we are built to receive it, to express it. And with that it comes alive the deeper mechanisms in our body. And if that long term is not exercised, those deeper mechanisms, and among that is not only the emotion, it's also the immune system, it becomes weaker, we become more flessant, we become insensitive.

36:31Look at the insensitivity in our society. Gaza is happening. Yeah, protest here. We should stop that shit. We should stop those wars because kids, little kids are here, jeopardized. And we cannot even feel it anymore. You know, this insensitivity in us is a plague. It's a plague because we serve a system that runs well on people being obedient and being flessant, not really sensitive. Because if you are really sensitive, you don't go to a slave job every day and come back stressed and the other day you do it again and again and again and again and again. What we should do within ourselves is learning how to connect into the depth.

37:23And this is what I give through the cold. We bring these deeper emotions alive and then you will not abide to that what makes you weak. Well, do that, what kills you a purpose. We got to stand up as humanity more now than ever. And here we are. And Wim, how do you do that? Very simple. Do this breathing techniques. Do it on your bed on a sofa or very controlled because you will go past your conditioned mind and body. The shallow breathing we do, we say that is breathing. That's not breathing. That is automatic reflex of your body doing something. There it is. Now you take over consciously, you start to breathe deeper.

38:18You go past these patterns depicted by a conditioned body. And that conditioning is only serving the system but not necessarily you. I want you to take over the stairwell. I want you to be conscious and then go with that conscious into deeper breathing, break the patterns of your conditioning. And suddenly your deeper traumas, your deeper feelings are able to come to the surface. Being stored up, being stashed away forever. And that is what is happening in the first session. We do. I can promise any person who is doing it will encounter such a tremendous. Experience of himself from the depth coming to the surface.

39:16And that's only the depth coming to the surface. That's all. And it's beautiful. I'm so intrigued as to how that happens. I've had lots of friends that are very focused on breathing using your techniques. I told you before we started recording my partner runs a breathwork studio called Bali Breathwork where she has committed her life to using the breath to heal people. But I like someone to explain to me, you know, how if I take hold of the steering wheel and I go past those sort of unconscious breathing patterns, why does that unlock trauma? Because when I go to my when I have been to my partner's breathwork sessions when they end, people are talking about very deep forms of trauma that they've suddenly encountered.

40:01And I'm wondering how is the breath doing that? How is the breath unlocking that stuff? Where is it hidden? You know, I don't understand the breath's connection to our trauma. So traumas are a stored up chemistry. It's unprocessed. It's when experience happens and you cannot deal with it. You can't process it. You don't understand. It's being stashed away and it becomes biochemical stored up capacity of the body is simply there in our deeper tissue. But our conditioned mind and body is not able to get into that depth. Just by thinking. Yes. We are thinking too much. And we know something is wrong inside but we cannot connect with that.

40:50Now, if we change the patterns, we normally go into with our breathing and thinking which goes bad, which controls our heart. It's conditioning. If we are into that conditioning and we start simply and that makes it so beautiful that it is so simple. And how it then suddenly is able to get into this stored to regulate our mood in the depth is by a cabin can have a no it receptors. The last study we did is a landmark study, landmark study done by professor, Vibov divakar in Detroit. And it shows that the cannabinoid receptors are part of the salient network. The salient network is that what makes all the networks in the brain work together.

41:51And with that, we get a hold of areas we normally don't have connection to. So what a breathing does in the depth is activating the connectors in the body called cannabinoid receptors by which deeper realities of our physiology open up. And that is a natural thing to happen when we are in peace no longer in the trauma in the accident. No, now we are in peace, now we should be able to work out what has been stored up. That is a natural capacity of ours to do that. But we have never learned in our society, in our schooling how to do your not even in psychiatry they give you pills. And they give you medicines and it makes a lot of money but it doesn't solve the problem.

42:52People become cadet on it. People go my wife too after treatment in psychiatry the first work she became her eyes like. Because zombie. Yeah, a zombie. This is a blast for me. This is scandalous in psychiatry that they keep on doing that. Now I get a lot of psychiatrists, a cognitive psychologist or by cognitive therapies and they say when the cognitive therapies have no solution anymore we do breathing. And it just brings solution. So it is simple, so effective but it doesn't make money. It makes people understand, I feel so much better, how is that possible? And that simply that, how it works, we just did the landmark study with the compelling findings that we actually found in interoception, interoceptive focus, suddenly being able to regulate our mood, emotion, much better.

44:07So we are able to listen, if we listen to our body and we feel bad we can change that. We found out the key, how to do that. First of all you do the breathing, of course called training, not too much, never too much. Just relax. We are very capable to even take like Patrice Evra, who was completely hating it because of us when he was young. He got it as a punishment. You have to take it nice and good and open up to the natural capacity to take it on. He was the best, absolute best, taken on icy water for 16 minutes, he was in and he wanted to stay there in. And BBC was like, oh no, this is too dangerous, please come out there.

45:04You have to come out Patrice. Wow, okay, okay. And he was just walking out and you know what, I felt his skin, he was not even cold. So just for context. Is that power? That's that power. It's so simple. For people that don't know Patrice is a good friend of mine, Patrice Evra, he's been on this podcast before and he told me that WIMS techniques had really changed his life, especially his relationship with Cold Water. He was like me, he told himself that because of his, I don't know, his race where he came from, his DNA, he wasn't able to spend time in Cold Water. But I think what he discovered through WIMS was that that was actually a trauma because when he was younger, his father used cold water as a punishment.

45:46So he had this trauma with cold water and after doing your program and spending time with you, he was the very, very best at staying in cold water. And when I was with him recently, he jumped in that cold water without flinching. You know, and he told me that throughout his entire Manchester United playing career, he was always the one that never got into the cold recovery plunge pools at Manchester United after the game. He always avoided it and he just wishes, he wishes that he knew what he knows now about the power of cold water because then he would have been able to recover better as a play that's what he told me.

46:19I have the study here in front of me that you described there. I think it's the Michigan Brain of a body study. That was the first study and then came a second study. The first study I was compared to 74 test subjects, people. And they were all going into the having a perfusion vest. What has been used when firefighters go into the work, they have a cold water going through a perfusion vest full of tubes. So it's a vest when they pump cold water in. Yes. So they are able to endure the heat of the fire that to fight the fire. So they took that into body scans, FMRI scans and pumped cold water into these vests while the people were motionless in these FMRIs.

47:19And so every time when the cold water was pumped in, the bodies skin temperature would go down. And then warmed up again, skin temperature going up. And that correlates in the brain with stress. And those stress mechanisms then when the cold is being pumped in is very clearly seen on the monitor of these people who connected to people with electrodes. And you could see it on the monitor the way the brain was being activated. Oh, these are the stress mechanisms. And now is the warmth. Oh, now is the areas of well -being of the brain activated in solar and the and the paryacoductal gray. Whatever the names.

48:17I call it a positive and a negative registration of stress and or well -being. Yeah, those parts and they nobody could change that. What if we could make the feeling well part of the brain at work when the stress comes in? So what if we could feel, choose to feel good when the stress comes? Ah, this was never been shown in psychiatry. So they had this experimental module there and then nobody could make a different brain scan possible when stress comes in through the cold being pumped in to the skin. Then stress part of the brain is activated. Nobody could make that not go activated, not go away.

49:16And I couldn't. I didn't feel the cold when it came in because I warmed up my body willfully. Nobody believed that was possible until you did it. I want to just recount the first study which was done and published in 2018. It was carried out a Wayne State University in Michigan and scientists looked at the way that the body and the brain reacted to changes in temperature. Whenever anyone feels the cold, they typically have a automatic bodily response. But also you can see that that response in the brain and narrowing of blood vessels to protect organs, increased energy and pain signals. So to test whether you could control that, those responses to the cold, scientists created a full body suit in which they would pump cold or warm water into your body.

50:06On normal test subjects, their skin temperature would rise and fall with the change in water temperature, which is what you'd expect. When WIM underwent the experiment without his breathing techniques, his skin temperature changes were very similar to the normal people. However, when he used the breathing and meditation techniques, he kept a sustained skin temperature of 34 degrees over 25 minutes, which was never thought to be humanly possible. When he was put in a PET scan to see what was happening inside his body, scientists saw that the intercostal muscles, which is the muscles between your ribs, were burning a lot of glucose from releasing heat into your body, which was keeping your body warm.

50:48When looking at WIM's brain, scientists saw that it didn't have the same unconscious reaction to the cold as normal people's brains did. His breathing technique engaged the sympathetic nervous system, releasing adrenaline and triggered the area of the brain stem, which is that area you were describing before. That perceives pain. The triggering of the brain stem released cannabinoids and opioids, and these chemicals gave a sense of well -being and reduced anxiety. This study showed that WIM had control over the autonomous systems of the brain and the brain's automatic responses to the cold. The results of this study have been tremendous, and they have proven the massive potential implications for the immune system disorders like diabetes, MS, and arthritis in psychiatry.

51:36The TLDR of that is the study really proved that the stress we encounter throughout our lives, we do have control over it. We have control over the impact it has on our physiological systems, but also our brain and how we experience it, because you were able to not experience cold. The pain of cold, the stress of cold. It was not about the cold, it was about how to deal with stress. Stress can come in many ways, emotionally, physically, spiritually. It can come in many ways. In the end, it is biochemical stress. It turns into biochemistry, neurotoxins, etc. It accumulates, gets in the body, creates blockages, drains, and you don't know what to do with it, and then medicines come in and pills, and it only deteriorates.

52:28It gets worse, and that, besides of the side effects. The thing is, I used the cold, back when I was with my wife, who died, to get my emotional agony out of the way. It was the doorway to open up my healing, my spiritual healing, of me as a puppy, of my children, just to be happy with them and to provide energy and well -being without this traumatizing darkness around us. I found it through the cold, yet it is not about the cold. It is about that I regained mastery over my, to bring back my emotion uninterrupted, because we should be able to guide our emotional state of being anytime when we feel bad.

53:29Naturally. Naturally. That is what this shows. And now, upon this study, they did another study, and then they saw, even without me, now people can do this. And that's what I wanted. That is the study, a landmark study, being done last January, published. So that's 24, and 60 years passed, the COVID, and now they see, compelling evidence to keep on and to make these studies much bigger, because the potential is that we found the key, called inter -reception, to be so strong that we are able to control our emotional well -being throughout whatever stress there is. It's not just our emotional well -being, it's also our immune system.

54:32Of course. That goes also with it. Isn't a healthy person, a happy person kind of, isn't it interrelated? I want to just highlight this, because this, for me, when I heard this many years ago, I thought this couldn't possibly be true. But in 2010, when you were 51 years old, you took part in a study at Rand Bound University Medical Center in the Netherlands, where you were injected with a bacterial toxin, a dead strainer of E. coli. In previous studies of 100 healthy people, they responded to that injection with a flu -like response, which is what you'd expect, you'd get the flu if you were injected with that.

55:11However, when you were injected with that bacterial toxin, you had no negative immune response, apart from a minor headache. Your blood blood results also showed the release of cortisol, adrenaline, and the messenger chemical, IL -10, which is an anti -inflammatory protein, all of which helped you to fight off that bacteria. However, to approve that this wasn't just you being some superhuman, scientists gathered 30 male volunteers, 12 were put into a control group, which meant that they were just normal. And 18 were trained by you. You took 18 of them to Poland for four days to train them on meditation, cold exposure, and your breathing techniques.

55:58And when they were injected with the bacterial toxin, the dead strainer of E. coli, the trained group had a significantly less immune response, recovered quicker, and their bodily responses were similar to your own. This was a major scientific breakthrough, and it showed people could voluntarily control their automatic nervous system, and immune response, which was previously thought to be impossible. And that's the viewer. The viewer is looking at this now. That's you. And that's where we want to reach out to you. You have the absolute capacity to rule so much better within your own body. And I'm doing this, I'm following this, I think it's scandalous, after the scientific community, not to have dove upon this.

56:52Why don't we? Is it because it's difficult? No, it's not difficult. It's not a now, like, I don't know, over the hundred million people are doing this. But through the scientific world, which is also in the beginning of this conversation, it's corrupted. They get funding from the pharmaceutical industry, and that's all good, et cetera. I'm not messing with them. But natural ways that could equalize the results of medicines without side effects should at least have a thorough examination by the scientific elite world. But can I just, I want to even make sure I'm super clear on what's going on here and what's achieved these phenomenal results by having a sort of doing some of these techniques that help us to unlock this, the stress and the trauma that's deep in our body.

57:51And that enable us to create a better response with stress. We're able to guard off the stress, which means we're able to protect our wellbeing, which means that we're able to fend off disease, because we all know that when we're highly stressed, our immune system falls and we get sick. I know in my own life, whenever I'm really stressed, is the only time that I'll ever get a cold or anything like that. Is that, is that the simple way of describing what's going on here? Yes. Yes. We have this innate capacity to heighten our buffer zone to work stress by which stress is not able to do its damage.

58:30And it is part of the problem with the modern way of living that we've chosen medication as the answer too often. And we've also made our lives a stress phrase we possibly have. Absolutely. There is no doubt about it. And it is a dead end street, by the way. And the whole healthcare system is burdened by the finances and all. It's going to collapse anyway if it keeps on going. But because it is a money making way, that's why there will keep on going until it collapses. I had Professor Friedrich in a book on the line talking about, he said to me, when the democracy, the democracy, as we know it actually is at peril in danger.

59:25Why? Because the people are becoming so weak. And we, the democracy is only composed by the strength of the people. Once we get all weaker and a system, which is corrupt, just to make money, a healthy economy on sick people, that wants to stay that way, makes the people weaker and weaker by which the day must be. And democracy will know its aunt, will collapse. And I said, hey, that weakness in the democracy in people, I can make it go away in one week. There is simply sense talking to this professor. And he agreed because he saw it. He saw it in the people. He knew it. He knew it from anecdotal evidence.

1:00:24He knew it from his family, taken up these crazy Wim Hof techniques, going into call Wim Hof was ever is a brand name. I'm a simple guy. I know what it is to have nothing at all, to be a nobody. And now I got a name, I'm famed and old at, I don't care. It's okay. If I got a stand up, I will. And I will say, hey, I am Wim Hof, the iceman. And I will change the world. How? Through making you better than who you think you could be. And that is through the Wim Hof method. And a fasting is good too. To deprive yourself in different ways, hormatically, that is self inflicted, acute stressful exercise.

1:01:13But do it consciously. If you don't go to the cold, the cold will come to you. If you don't go to distress, the stress will come to you because we are built to endure. We are built. We got these capacities. So if we go into the cold, you will see that your whole body is able to handle stress so much better. And when you know you are going into a stressful event of any kind, you know, willfully to connect yourself, make your body from the inside so strong that the stress out there is no problem. There are three elements to this Wim Hof method. There are three pillars to the method. The first is that conscious breathing.

1:01:58So let's just make sure we have covered that off. If I want to be able to just do this at home, if I am listening now and I am in my car or I am walking the dog or whatever I am on a plane, what is this sort of key parts of doing the breathing technique correctly? Yes. Do it safe. So never outside to where you can lose control. When you drive and you lose control, that's no good. When you are in a swimming pool, you lose control, that's no good. When you are at the nabbers and you lose control, no good. You know, wherever your motorical power is needed to be in control, don't do it there. So therefore we say strictly, this is a powerful medicinal therapeutic exercise through breathing specific breathing patterns.

1:02:53Teach me. We are sitting now. It's safe to do it here. Even if you faint now, then you would maybe fall here on the ground. There's a softer carpet here. There's no problem. So relax. This is also these moments when you are okay, relax. I am now turning myself into myself because I am going to breathe deeper. I am going to go past my normal control mode, normal conditioning, normal thinking. So, okay, am I here? Yes, I am here. Okay, here we go. We have a belly, we have a chest, those muscles are connected to the lungs. So use your belly and use your chest to inhale fully.

1:03:55You can go through your mouth, through your nose as you feel. How do I know if I am doing it correctly with my belly? Yes, just...

1:04:11So two breaths in. Yeah, a certain moment becomes one.

1:04:29Keep on going. Pull the end as deep as possible and let it go. Just let it go. And then fully in again. As deep as possible, let it go. Now, kneeling. Let it go. And all in. Let it go. The mind goes with the breath. Yes, who leans? Let it go. And all in. Let it go. We are blowing. Keep on going. For all in. You are blowing off the seer too, carbon dioxide. Can become a little bit diseased. But that's okay. Your body is charging up. It's changing. Your blood chemistry is changing.

1:05:35You may have your pH levels go up in your blood. We do 10 more. Fully in. Just follow the breath. Whatever feels different, breathe into it. Let it go. And all in. Let it go. This morning at five o 'clock, I was doing this because I was preparing to be freed in my biochemistry of any shit. And this is cleansing the biochemistry. Trauma, anything, anything that is deeply in is being clear. Yeah, five more. Let it go. Now, let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go.

1:06:52Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go. Let it go Let it go. Let it go. Look it up. Keep on April with you. It goes good enough .輸ро. Do you really like france now? You're feeling great now? Look it up. Yang. I want, I'm feelin' it.

1:07:41Give me a siege now. blood will flow into your brain, in your heart, you feel peaceful. You have it fully in control, yet the deepest of your mechanisms and the deepest of your brain are at work right now. And because you are doing it, you are connecting with those mechanisms. That's the way we learn to gain control over these mechanisms. And you are still without breathing, even normally you would die like, you're breathing, you're peaceful. You're completely in control over your parasympathetic nervous system, which is deep, autonomic nervous system level. And you are in control right now. This is where trauma is starting to release.

1:08:32Five, four, three, two, one. Now you take a full breath in. Hold it and press it to your head. Press it to your head. Press it to your head. This is subliminal cerebral spinal fluid to your head. It's flushing in an all brain, 100 % neural activity. Three, two, one. Let it go. Good. If we go into a next round, you will be able to go say for two minutes without breathing. Then two and a half minutes, then three minutes. After exhalation, it cannot be something else than regaining a control deeper than ever before thought possible. And this is what we have shown. This is where the bacteria suddenly had no chance.

1:09:32The virus has no chance. Why is it that the world doesn't know about this? Why is it that a scientific world is not examining this as a beneficial therapeutic power to battle all the diseases we got? Because aren't we built within a immune system that shoot a halt, virus, bacteria, inflammation? It is. But it is never that way because this is deeper than our condition, body and mind. And this is the way to get a halt of that. It feels so, I feel very different in every sense of the word. I feel, when I came back into the room, it all felt very, it almost felt a little bit like I just woken up.

1:10:19But also, I was a little, you know, it was a little bit of, it was very peaceful. Peace. And I was very, when I came back into the room, I felt very focused. Nice. I felt like, oh. This is the last study I did with 540 people in Australia. It shows that this method is compared to meditation and mindfulness works a whole lot better. How did you learn this? Where did you learn this? By intuition. You remember the mother who made me become a missionary, become a seeker. And then I found the cold water. What does the cold water do? First time you go into cold water. You learn to breathe deep. And that makes all these chains.

1:11:10At a certain moment, I became aware that if I was breathing deeper, slowly and deep, slowly and deep, I was able to endure the cold much longer. That means that if we go into deeper breathing, we are able to activate deeper mechanisms that are able to make us a lot stronger. And that translates to life. Yeah, translates to everyday life. I want to get on to the cold water, which is the second pillar of the Wim Hof method. But the third pillar, I find really interesting as well, which is the power of the mind. Exactly. What you mean by this, the power of the mind. You're telling me that I can do things to my mind to make my mind stronger and more resilient.

1:11:59Oh, yes. What do you mean by the power of the mind? First of all, we just recently did this new study. It's coming out now. It's into submitting. They did it with 540 people. So, meditation and mindfulness is about the mind, isn't it? To bring anxiety down, to bring stress down. This method works better than mindfulness and meditation, which is in the corporate world, but also in the wellness industry, overall, and also therapeutically in the health, mental health care systems, being accepted and implemented and used as a therapeutic means. So this works better. The stress resilience goes way up.

1:12:57Stress experience goes way down. And a cognitive awareness goes also way up. This is what you just said. And this was only one round. Imagine if you do four rounds, you will go so deep that's, yeah, I'm pretty sedentative, where you will go and things can come to the surface, never been stashed away. You never knew of or were not aware of and all. This is all blocking our awareness. And now when it's getting out of the way, then suddenly our awareness becomes bigger, brighter, nicer, more flow, more receptive, more sharper, clearer and all. And that is part of a system that suddenly is able to override our conditioning.

1:13:56So our conditioning is a conditioning where in deeper mechanisms are not really at work, but we are able to function in this society system, etc. But not necessarily we are connected with the depth of our selves. And when trauma happens or emotions start to be not nice, we don't know what to do with that. Now the power of the mind is very simple. Through doing this, you learn to override to create a different condition, mind and body, relationship. And suddenly opens up a new terrain, a new capacity in the brain to connect with. And that is in pay reception. Interception. Interception. Interception.

1:14:46And with that, we suddenly learn to control and to comment our bodies, a vessel of our emotions, of our sensations, of whatever we experience, that's our body. But when it feels bad, we don't know what to do. And now we found a way to go past that conditioned state. And we found a new way in the brain and get a hold of that, which is there naturally to control whatever is going wrong, to re -regulate it, to rebalance it, to reset it, to make our bad feelings, emotions, disease, etc. make it go away in our command. That is the power of the mind, which is a natural capacity of ours, which should be revealed, past the system way of thinking, and be brought into secondary school, or even when kids are very young, that they are able to depict their own happiness, strength and health.

1:15:56Is part of the building up the power of the mind, becoming stepping into personal responsibility and stepping away from victimhood? Yes, because victimhood is no longer needed. Responsibility is there where we have the ability to respond. And these are the tools. Then suddenly we feel we got to stay in our hand. How do you train someone, though, to stop being a victim in their own life? In one session. How? Just do this breathing. Yeah. And then we go into the ice bath. They suddenly feel power. Sorry, that I'm yelling. It's power. People feel being silent in that ice bath, overcoming all that stress, and suddenly feel that they are on top of it, and they are suddenly able to go past this concept of this dangerous, cold power energy coming to them.

1:17:00No control. This anxiety is suddenly they got a hold, complete hold over that. And with that comes that paradigm that always thought of that to be impossible to control. Suddenly it's a piece of cake. That is then turning into a domino effect, a cascade of feelings of, hey, if I can't do that, I can do that. I can do that. So you can build personal responsibility by taking control of the cold and not? Oh, absolutely. And just one day. Okay. Well, guess what, when upstairs I have two ice baths. I've always been bad with the cold, always. It's a story I've told myself in my entire life. So seeing as you're here and seeing as I just happened to have two ice baths upstairs, could we go upstairs and get in those ice baths and you can teach me how to master the cold to the cold no longer masters me?

1:18:02Follow me on this. I'm just a brother of another mother in this. Yeah. We are like family. Family people have the capacity to transmit their energy. It's logical. It's not being a woo ha. It's real and you will feel it's real today here in the ice. Just follow me there in and very soon you take the reins over you yourself. Let's do it. Okay.

1:18:37We're sorry. Stay with you, Brett. We are friends. Come on. We show the world from the inside is the power. Let the body do what the body is capable of. Long out, Brett. Long out, Brett. Long out. You doing good. Look at the thing. You didn't think this one like this. Yeah. You're doing good. Yeah. Let your body do what the body is capable of. It takes about 20 seconds more. Then your body is adapting from the inside. That means that the hormonal system suddenly has found your way to oppose the impact. And that makes your body strong. That makes your immune system on. That makes you emotional being within your control.

1:19:39The deepest part of the brain now is within because you are doing it. It's within your command. And that is reestablishing natural power of us. This is what we are going to bring to the whole wide of world because we love the people that we bring happiness, strength and health. It's power. This is power. What's silent? Nice. How simple it can be. Another sorcerer or something or a magician. Live is magic. Yes. Let's get to life. Look at us. He was afraid of the cold. The cold is not mine. I'm a gotta want body. I mean, it's just not mine. Look at them now. You can't buy this. You can obtain this.

1:20:38Happiness, health and strength. You can obtain it. You just go to the cold and the cold doesn't come to you. Did you get up today? Yeah. Yeah. I love it. What time of the day do you in the morning? In the morning. And how long would you send here in the morning? Sometimes I stay. I had a birthday when I became 60. I thought, I'm going to show the world that I'm fucking strong. Sorry for the French. But I'm going to stay 60 minutes in the icy water. I had to have it in terms. And 61. I did 61 minutes. 62. I did 62 minutes. 63. I did 63. And when I became 64, I thought, that's boring. No, they got it.

1:21:24They're going to be more. Your nature is on inside. And that's the whole message. And with that comes the a strengthened immune system, a strengthened cardiovascular system. Cardiovascular related issues is killer number one in our society. Through this, it's gone. This is the way to tackle it. Connection with the depth of the brain, the deepest part of the brain. And if you are able to go the deepest part, where else can you not go? So if I did this once today, you think I'd be better equipped to deal with the stress of work and the stress of life. Of course. Man, and you don't need to go this long into a nice bath.

1:22:18Two, three minutes is enough. And we've been in six minutes. It doesn't feel cold anymore though. Actually, feel a bit warm, funnily enough. My legs feel like they're warm. But I don't know if that's just from my leg, but he's shutting down something. Okay, I think it now just time enough. Gumlao, do you live it? Come on.

1:22:45Thank you so much. It was so interesting. The first 20 seconds of that process are so fascinating because I had to confront a lot of things. I had to confront a lot of natural reactions that told me to stop, to get out, to... My body went into a phase of panic. And it's funny because as I reflect on that feeling of panic, it was like a wall. And it was a wall that I had to make a decision about going through or going backwards. And I say this because I think in a lot of our lives, we're surrounded by these walls. And in many of our lives, actually, the walls kind of close in on us. And what I learned in the first 20 seconds of that process was that that wall was something I created myself.

1:23:31It was a figment of my imagination. And as I sat there for four, five, six minutes, my body almost said to me, it was like, sorry, I was lying. I was lying to you. Something was like, could because five, six minutes in, I'm completely fine. But in that first 20 seconds, some panic signal went off and told me to retreat. And so I just find that so fascinating. It's like there's something about breaking through a wall that you once really believed was real that illuminates your mind to the what other kind of self -limiting beliefs you're currently constrained by in everyday life, you know. I could have said better.

1:24:13Self -limiting belief beliefs coming in at a certain moment, become blockages, become patterns, become conditioning. And that conditioning withholds us from going through things when they come to our lives because they are too stressful. They are mirroring that what we through our self -believing limiting way of thinking have created them. We see it outside and we don't go in it. We don't go through it anymore. And thus, we don't find these things in our lives anymore to as life's lessons. It's no longer there. And there we limit ourselves and become narrowed. So what we have found now through these practices that we are able to command our bodies so much better to go through the self -limiting, self -disconditioning because in most of the time it is that we get schooled, that we have to follow rules, ethics, morals, etc.

1:25:27At a certain moment we got a belief system that is not necessarily who we are in the depth. And this is where this society is suffering. A big time of having no connection with this invisible purpose of ours, which is there, but it's behind the wall. And simply through doing this you see you have the power to go through these walls. You have the power to become exactly who you are and what you are. That is what the call is showing. It doesn't show what you think, it shows you who you are and what you are. And from there you will see that the walls in your life of whatever invisibly, what they are stalking you will disappear.

1:26:25Is this in part, why it seems like a lot of people in society right now are choosing discomfort because we've got kind of gone one way as a society, we've gone to comfort. And then you've got this counter -movement of people that are now doing ultramarathon runs and they're cold plunging and they're doing things to put themselves in intentional discomfort. It seems like it's for me it's of observed like a counter -movement. Yes, and it is, and it is, but the thing is now that we are showing in science with the professor of Ibov Divakar, mostly in auto -music, that we found a key. And the key is the innate capacity of ours to command our bodies much better in our emotions.

1:27:15Because in the end it's not about going into the extremes, it's about handling our emotion and to feel that we are on top of it, no matter what. And that being able to pass on to our children. The way reactionarily we go into these extremes and all, that is a reaction of our massive paradigm encountering too much comfort. Now let's go to that, but that's reactionary. Human is it that we actually are here to learn to have a halt, absolute halt over our emotion, which is directly connected to our purpose. Because from the beginning or the problem, the conflict is, the conflict with our soul. And our soul is about, when we realize our soul and the unlimited power of the mind serving us to find realization of that soul and that is for every person unique.

1:28:33What are the other things that I like staples if you're daily routine? It wants a day. You eat once a day. Yeah. Okay. So can you run me through a perfect Wim Hof day? Yeah, in the morning, I wake up next to my wife and my child. My youngest is six. A new woman coming. I'm 65, but hey, man, I'm alive. I'm sorry. And I got a, yeah, I found a younger woman eight and a half years ago. We are very happy together. And she says, don't talk about that. I'm sorry. But I'm very happy. My oldest son is 42. My youngest is going to be zero very soon. So that's life. I wake up and look at my beloveds next to me, still sleeping.

1:29:35And wow, you're like angels. What time do you wake up? Five o 'clock. Five o 'clock, half past five, half past four around here. Why so early? That is me now. Sometimes I just sleep until nine o 'clock. Okay. I'm not really bound. Okay. But time is serving me. I'm not serving time. In the morning, I do my exercising, rituals. And I like my coffee in the morning. I start no sugar, just coffee, a little bit of milk in the nice. What are those exercising routines? You saw me doing this, please. I want to do a world record, by the way, in three a third of August in Germany with 4 ,000 people doing this.

1:30:29And do you use weights or anything? Yeah, also. Yeah, I did push ups. It's like weight. Yeah, but your own weight. So you can do that or weights. And I got a bar where normally you got to put your weights on. You do this. It's about 10 K. Yeah, I make it circle like a stick. If you do that, 500 times, it's, it's, you really go deep. You go to your pain. If I do exercises, I do it to the threshold of pain. And then I overcome the pain. Then it's, then it's okay. That is body awareness. That body awareness, I want to know, feel, feel that I live, not know, feel that I'm alive. When's that first meal of the day?

1:31:30All right, later, later in the day, no, no, no, no, no breakfast, no lunch, why no lunch? Because I don't, I feel stuffed up. I feel too much. This is also a part of conditioning. I could also enjoy a very nice breakfast, very nice breakfast is very nice. You know, with the sea and sitting there, relax, wow, would you, some eggs, some this, some that, nice coffee, I know, I'm just, how are you doing on the newspaper or the look at the road? It's enjoying life. I could do that. But I, I really enjoy the feeling that I'm fasting inside a little that I'm going against like the cold. If you go to the cold, then the cold doesn't come to you.

1:32:23When the appetite comes, I just delay. So you fast for, you're doing sort of intermittent fasting there as they call it. You're going, yeah, but I did this since I was a young kid. Again, intuition. Yeah, intuition. It's just how you felt. Yes. Because the external narrative is you're going to have three meals a day, maybe four meals a day, you've got to have breakfast, you're lunch, dinner, no, no, no, yeah, that's just made up, it's made up. You should feel like any animal in the world is not eating when it doesn't need to eat because it doesn't think. It only eats when it feels and when it feels that it needs to eat, is eyes become bigger, becoming more alert, adrenaline starts to run, they become sharper, then all the systems are at work.

1:33:17That is the way it automatically exercises, it's all of body. That's how I live my life. And I've always thought I was a bit strange, but we're now at one pm. I haven't eaten anything today. Sometimes I get a little bit later into the day. I mean, yesterday, this week, it's been five, six pm. I think yesterday was seven pm my first meal. And I, I, I'm okay. I don't know what the, you know, but I, yeah, you enjoy life. You enjoy the energies. I focus better, I have better conversations. Yeah. Yeah. All that. If you fast a little bit, long, and then you become sharper. And it's so nice. Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead.

1:34:02And over the course of my career, I've learnt just how crucial having the right systems in places, one which has helped me across many of my investments is NetSuite. They're also a sponsor of this podcast. NetSuite is the number one cloud financial system through their streamlined platform. You'll find all of your accounting financial management inventory and HR in one place. Their technology has been a real game changer, especially for my team at Flight Studio. As over the last year, we've moved out of startup mode and into scale at mode. We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors.

1:34:37Over 41 ,000 businesses have chosen to future proof their business with NetSuite. So if you'd like to learn how it can help your business, head to netsuite .com slash Bartlett and free download the CFO's Guide to AI and machine learning. That's netsuite .com slash Bartlett. When you look at our society and the, stories we've told ourselves about how we're supposed to live, what are the other, is there anything else that's really fundamental that you think people should question? You've talked to me about the breadth, you've talked to me about discomfort, breathing is one of them. You've talked to me about fasting as well.

1:35:09Is there anything else that, whether it's relationships or our work or our purpose, that is just a lie in your opinion? Oh yes, our energy is being drained. It's like thieving and we should have all the energy to bring happiness strength and health to our kids and to feel bright, bright and shining in life. But we don't because we have to do this, do death, take on stress and think about this, think about that. Who did this? Whatever did this is a massive paradigm going on, taken our energetic bodies and with that our emotions and with that our life force and there it is. The real philosophy serves that paradigm where one becomes happy, strong and healthy and is able to pass it on.

1:36:06You're only good if you are able to be happy, strong, healthy inside and then pass it, radiate that to others. There you go, pass you ego. And that we don't live that, we survive in this society, we live in a competitive world, we have all kinds of rules in this and that, but do we really feel bright and the top, the best of ourselves? Are we able to give love in full conviction that it is good and to others? Are we there? I don't think so. And that is what we are going to bring. When you say you need to live in your purpose, how do I know what my purpose is? Do I have to go find it somewhere?

1:37:01Do I? You know what? Just be happy, strong and healthy. Rest is bull shit. Just be happy, strong and healthy and purpose will follow. Yes, that is the purpose. The characteristics of purpose is not to be in conflict with your soul. Happy, strong and healthy. Then you become happy, strong and healthy. You don't need to work for that so much. A couple of exercises more than enough. If I do my exercise, I'm not the whole day working out. It's 10 minutes, 15 minutes, but I'm ready. This morning, because later I have a keynote speech and I got a go to the record label. I got to meet somebody who is managing a body government mid -school of the England.

1:37:57I got to meet them and something else. I thought, okay, today I got to be ready. So what I'm doing, I breathe like a mother fucker in there, morning, in bed, and cleanse myself so deeply that I'm ready to take on anything that is coming. And in that way, I will absolutely serve and especially being with you, which is a pleasure, a great pleasure. We are serving purpose right over here unmistakably, straight. When we have a closing tradition on this podcast where the last guest leaves a question for the next guest and my last guest left a question for you that is inside the diary of a CEO. And the question that was left for you is, what is one thing you can do next week to prove to your friends or family that they matter to you more than your work?

1:39:09Oh, work, leg work, nine to five is work because my work is my life. My work is my mission. And in the end, it is not work. I feel all the power to do that. So next week, more than my work to keep on what I'm doing right here right now. Do you believe in work, life balance? You know, people say work, life balance, you've got to yeah, my wife is talking about that, but I don't I don't feel that. I feel I'm busy with my mission and with my daily life at the same time. There is no work. I have no nine to five. I think you have no nine to five to, you know, we depict our own realities. I think our power is stronger than they made us think it is by which we have a power which is stronger than what is man made coming to us.

1:40:09We are stronger. And that's why we go and we don't work. You know, yeah, we work the game, we work the society, we work it all, but hey, it's not like nine to five and we got to obey and this and that. We don't do that. Why? You got a maybe unexplainable, genetical power in you that made you into who you are and what you are right now. You got a great responsibility, but also that great ability to respond. And that is more than nine to five. That person, this is my last question today, that person who is in that nine to five and they are struggling and they are trapped and they have been conditioned by school, university, their parents desires who were also, you know, their parents were also conditioned in that way.

1:41:07What would you say to those people as a closing message to those people? Oh, yeah, guys, just do what Stephen just showed. You thought you were not able to, I cannot do what the iceman is doing or what Stephen is God or what he is doing. And I cannot, you know, man, you can do that too. The most precious of all, the greatest wealth you can embrace is your happiness, your strength, and your health, and you can get it ever re day. Any body, that's you, that's you. It's love. It's powerful. Wim, thank you. Thank you so much for your time. You've been a legend and an icon and an inspiration to me, to my partner, Melanie, and to so many people.

1:41:57I mean, all these people written on the front of the book. I actually think every single one of these people I've sat down here with from Joe to Ben to bear to Russell, all of them. And Russell, oh, Fern, I've sat with her as well. And Gabel and James Nester, all seven people on your book. I've gotten to know and they've many of them have mentioned the profound impact that your work has had. And I was before we sat down today that I was going through so many videos of people who describe how you've changed their life in a really profound way. So on behalf of you, that's your work. You're doing this study.

1:42:30You study people coming because next week or tomorrow, I don't know when, and new people come in and you will study again. Yeah, that's amazing. Thank you for all that you're doing because you're providing a counter narrative and a counter solution in a world where it feels like there's only one and that current solution is failing so many. So thank you for that, Wim. We have to change the narrative. And we will because when we want to make the people happy, strong and healthy and independent of all what is going on, we got to reset it all. Here we are. Here we are. Thank you.

1:43:09I'm going to let you in on a little secret. What is in the Diary of a CEO cup? This cup that's in front of me when I interview these people sometimes for three hours and sometimes three people a day. And the answer is this, perfect. I invested in the company on Dragonstone and since then, they've gone from an idea to the fastest growing energy drink in the UK. It is a matcha energy drink and it is absolutely delicious. But that's not why I choose to drink it on this podcast. The reason I choose to drink it is because it gives me what I call all day energy. I don't get the same crashes that I used to get with other energy drinks.

1:43:44If you're in the middle of a conversation or you're in the middle of a talk on stage or in the boardroom, the last thing you want to do is have a crash. You don't want jitters and you need focus. And that is why they now sponsor this podcast. Not only is it delicious, but it gives me a significant competitive advantage. If you haven't tried it, go down to a Tesco, go to a weight troze, all go online and use the code diary10 at checkout and you'll get 10 % off. And when you do try it, let me know how you get on.

1:44:34Q1 is often when businesses start implementing new systems and processes in hopes of creating efficiencies for the year ahead. And over the course of my career, I've learnt just how crucial having the right systems in places, one which has helped me across many of my investments is Net Suite. They're also a sponsor of this podcast. Net Suite is the number one cloud financial system through their streamlined platform. You'll find all of your accounting financial management inventory and HR in one place. Their technology has been a real game changer, especially for my team at Flight Studio. As over the last year, we've moved out of startup mode and into scale at mode.

1:45:09We no longer have to juggle multiple systems and having everything together has reduced the number of manual tasks and errors. Over 41 ,000 businesses have chosen to future proof their business with Net Suite. So if you'd like to learn how it can help your business, head to netsweep .com slash Bartlett and free download the CFO's guide to AI and machine learning. That's netsweep .com slash