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The Double Win Podcast: Episode Summary
Episode Title
STU MCLAREN: More Money, More Impact
Episode Description In this episode, accomplished entrepreneur and paid-membership pioneer Stu McLaren discusses the relationship between earning money and creating a significant impact in the world. He emphasizes the importance of not just hustling for financial success but also achieving balance in life. McLaren shares personal stories, insights about community support, and actionable advice on structuring work for productivity, all while nurturing personal well-being.
Key Themes
- Money as a Tool for Good: McLaren argues that making money is honorable and provides opportunities to do good.
- Work-Life Balance: He highlights the need for boundaries to prevent burnout and maintain relationships with loved ones.
- Community Support: The significance of having a supportive community in navigating the ups and downs of entrepreneurship.
- Actionable Insights: Practical advice for structuring work environments for better productivity and balance.
Key Takeaways
- Redefining Money
- Honorable Pursuit: McLaren emphasizes that earning money allows individuals to create more significant impacts, such as funding charitable initiatives.
- Shift in Mindset: Overcoming guilt associated with making money can lead to more substantial community contributions.
- Work and Family Balance
- Setting Boundaries: McLaren stresses the importance of establishing clear boundaries and being accountable to oneself and others.
- Presence Over Hustle: Achieving the double win involves being present for family while pursuing professional ambitions.
- The Power of Community
- Support Systems: Community support is critical for entrepreneurs, especially during challenging times.
- Normalizing Struggles: Sharing struggles with others can foster connection and reduce isolation.
- Membership Model for Business
- Scalable Success: Transitioning to a membership business model allows entrepreneurs to scale their efforts without overstretching their time.
- Variety of Membership Options: McLaren discusses different types of memberships—product-based, service-based, information-based, and community-based—that can provide stability and predictability in income.
- Personal Growth and Accountability
- Ongoing Reflection: Continuous self-reflection and adjustment are essential for personal and professional growth.
- Rituals and Routines: Establishing habits and involving others helps maintain focus and productivity.
Discussion Highlights
Personal Story of Transformation
- McLaren shares how his upbringing shaped his views about work and success, leading him to pursue entrepreneurship for flexibility and freedom.
Building Impact through Business
- He recounts inspiring examples of how his business success funded charitable initiatives, including building schools in Kenya.
Overcoming Challenges
- McLaren opens up about his past struggles with self-sabotage and how community and personal accountability helped him navigate difficult periods.
Practical Advice
- He emphasizes the importance of creating a supportive work environment, setting clear boundaries, and maintaining a healthy work-life balance.
Conclusion The conversation with Stu McLaren serves as a powerful reminder that financial success can lead to meaningful impact when balanced with personal fulfillment. By setting boundaries, fostering community, and embracing the journey, entrepreneurs can achieve the double win in both their personal and professional lives.
Additional Resources
- For further insights and resources, visit [The Double Win Podcast Episode Page](http://doublewinshow.com/12).
- Watch this episode on [YouTube](https://youtu.be/qfK7XtvWT00).
- Take the FREE LifeScore Assessment at [doublewinshow.com/lifescore](http://doublewinshow.com/lifescore).
Upcoming Events
- Join Michael Hyatt for a free webinar titled "Land More Coaching Clients, Transform Lives, & Stand Out in a Crowded Market" at [doublewinshow.com/coach](http://doublewinshow.com/coach).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00And that's when inside, I went from feeling guilty about making money to realizing that making money is a really honorable thing to do. Now, for the record, I love making money. Universe, I love it. Bring as much as you want. Because all the money does is it just gives us more opportunity to do more good. And there are so many ways to do good. Hi, I'm Michael Hyatt. And I'm Megan Hyatt Miller. And you're listening to The Double Win Show. So on today's show, we're going to introduce you to Stu McLaren, who is a very dear friend of ours, somebody we were business partners with. He helped us form Platform University.
0:39and he's just one of the most positive, generous people I've ever met. And he's going to talk about how he gets the double win and why it's important to him. Well, the other thing that he talks about, and I think you guys are going to absolutely love this, is put a new frame around why you need to make as much money as possible. And if you kind of bristled when I said that, this episode is for you because he's going to give you a vision for the kind of impact that you can have through your success and And the way that actually I jokingly said in this conversation that this is like the triple win because he's talking about another level of winning and benefiting others that I think you're going to find so inspiring.
1:21And if you found yourself a little conflicted about money, this is going to be a breakthrough for you. He's a philanthropist. He's an entrepreneur, an amazing human. And without further ado, here's Stu.
1:36Stu, welcome to the show. It is a treasure and a treat to be here with you both. Thanks for having me. This is so fun. We have to like kind of control ourselves a little bit because we just get excited when we get together. We don't get to see each other that often. And so, yeah, we got Nick, Nick, the producer's like, stop talking, get to the episode. Stop talking, talk on the podcast. I know it's just so fun to catch up. And I'm really excited to talk to you about the double win and to talk about kind of your unique spin on that. Because we were just saying before we started, there are things that you're doing in your life, in your business, in your impact to the world that I think few people are thinking about the way you are or doing at the level that you are.
2:20And you're not just doing it yourself. you're encouraging so many other people to do it and empowering them to do that, that I think this is going to be so inspirational for you guys who are listening. I do too. I think we should start with your story though. What got you to here? Wow. Okay. I would say early on when I was growing up, I have two of the most amazing parents. So I want to make sure that I acknowledge and give them a ton of credit because they really sacrificed a lot in their lives in order to provide my sister and I a level of opportunity that they didn't have themselves. But with that, there were some many subconscious lessons that I was learning from my parents, whether I realized it or not.
3:06And one of them was that working harder does not mean you'll be more financially successful in life because nobody worked harder than my parents. You know, my dad, when I was growing up, he worked in a high school with people with special needs from nine in the morning till three in the afternoon. And then four nights a week, he worked in a group home with people with special needs from eight at night till eight in the morning. So if you're doing the math on like the hours that he was working, it was insane. And then in addition to that, he was also at every basketball game and soccer game because it was usually in the in-between hours.
3:39So he was just like dedicated, committed, but he sacrificed a lot of his own personal interests and passions and so forth. And my mom was very similar. My mom worked nine in the morning till three in the afternoon in an elementary school with kids with autism. And then the three nights a week that my dad wasn't working, she worked in a fine dining restaurant. So my parents worked hard. They worked a lot. And yet what I was seeing was that we weren't the most financially successful family. And so early on, right around 12 years old, is when I started to clue into this, like, you know, working harder does not equal more money.
4:15And so I think it was then that I started asking different types of questions and started, you know, exploring different options. And then the other thing that I would say really influenced where I am today as an entrepreneur is that I went through university, got my business degree, but they were really like, they were just, you know, teaching us how to go right into the corporate world and get a management job. And I did all that. I did my parents proud. And I got signed on the dotted line to work at the big company up here in Canada. And great pay, company car, benefits. My parents were like, yes, we've done it.
4:57He's set. And I just knew instinctively that was not the path for me. I didn't want people telling me you know, that I only had so many days a year for vacation. I definitely didn't want to wear a suit and tie that is like not my MO. Like I wanted flexibility and freedom. And I knew that that was not the path. So ultimately that the only other option was to figure out my own path. And that's what's led me here to today where, you know, I've been an entrepreneur for more than 24 four years now. And yeah, I can't ever imagine looking back. What did your parents say when you decided that you weren't going to take the conventional path?
5:38That was an interesting conversation. So I actually, it was an epiphany moment. So I was, there's a backstory, but I had arranged for a good friend of mine and I to go to this creativity conference in Buffalo. And we were there like all week and had an amazing time. And there was one particular speaker that I just kept, I just loved him. And I just kept going back and watching all his sessions. And he said to me on the fourth session that I'm sitting dead center front row. He said, Stu, listen, by this time we're on a first name basis. He said, he said, Stu, I love and appreciate your enthusiasm for my content, but I'm going to cover a lot of the same stuff.
6:23And I'd really encourage you to go and check out one of the other sessions. So by this point, all the other sessions that I wanted to go to were booked. The only one that was available was one on journaling. And I remember my young 20 male ego saying, journaling? Journaling's for girls. Like, what am I going to get out of this? Like, this sucks. But it was the only one I could get into. So I go to this journaling workshop and my buddy actually They had to be, he was there in this one as well. And, you know, we're journaling and they encouraged us to just do a brain dump of everything that was on our mind.
6:56And at that point, a friend of mine, Jeremy, was thinking about whether he should go out on his own as a web designer and create his own business or whether he should go into the corporate world. And so I'm writing about Jeremy and I'm just like, Jeremy, he's so good. He just needs to go out on his own. Like now is the time to do it. Like if you're ever going to go out on your own, now would be it. You don't have any commitments, you know, this, that, blah, blah, blah. And I'm just writing, writing, writing. And then they paused us in the workshop and they got us to reflect on what we had wrote.
7:24And what I realized was I wasn't just writing about Jer. I was writing about myself. And I remember turning to Braden and I said to him, I'm like, oh my gosh, I'm going to quit Maple Leaf. He's like, dude, you haven't even started. And I'm like, I know, but I'm quitting. He's like, well, what are you going to do? And in that moment, you feel so stupid because you have no idea what you're going to do. Like, it's just like, I don't know. But then when I shared it with my mom, who picked me up from Braden's house after this conference, she said, she's like, okay, let's just pause this conversation and let's resume it when we get back and we can talk about it with your father.
8:04So in that moment, it was, I was pretty tender because my dad, I think, I don't think I know, he was really scared for me. More than anything, he saw the corporate job as a way to avoid the financial struggle that he and my mom had faced all these years. And so he was really scared for me. He didn't want that to be the case for me, but he said, look, your mom and I have talked about this and we believe in you. And if you want to go down this path of starting your own thing, you can stay in our home rent-free for a year. And if at that point you haven't got things off the ground, then your mom and I are going to encourage you to go back and get a corporate job.
8:54And so they gave me that start, you know, and I'm so incredibly grateful for it. And that's where it all began in my parents' basement. That's amazing. You know, I've heard a lot of your stories, but I don't think I've heard that story exactly like that. So that's, I think that's so inspiring. A lot of people will be able to relate to that. So let's fast forward to where you are now. Why, why memberships? Why? I mean, I know you well enough to know that you want to give people what you've been able to discover on your own. But talk about why membership communities you feel like are the way to have that freedom and flexibility and abundance that really drove you to want to go into business yourself for the first time.
9:40Well, I would love to say that it was a straight line path to where we are today. But, you know, you know, when I went out on my own, I didn't know what I wanted to do. And it took different shapes and forms, but eventually led to a business where I was providing consulting services. And it was a very profitable business. You know, we were doing, you know, mid six figures, very lean. It was just me, one other person. And things were rocking and rolling. We had a great clientele. But around this time, Amy and I had just gotten married. And I was starting to realize like, okay, now we're going to start planning for a family.
10:22Like we had talked about like having kids. And this was a turning point for me because, you know, to grow the business up to that point, I was just modeling what I knew. I was working hard, you know? So like, you know, I was, yes, I had my own business. So I wasn't limited by all the things that I didn't like. But at the same point, to get the business where I was, I was working early in the morning, late at night. And I had this moment where I just realized, like, I can't keep this pace up, especially if I want to be a present husband and eventually a present father. And so I started looking for different business models because the one I had meant the only way to grow was to give more of my time.
11:02And I didn't have any more time to give. And so something had to change. I talked to a mentor of mine. He suggested, Stu, why don't you look at teaching all the things that you're doing for your clients inside of a membership? There's no limit on the number of people that can join a membership. And so you can teach once and scale it infinitely, and therefore there's no limit on how much you can earn. And I really liked that idea. So I started going down that path, except when I got into it, the technology back then was not what it is today. and I was deep in things like HT access files and server settings.
11:40Now, Michael would have a field day. He would love that. And he would go down, you know, probably geek out on all those things. But for me, I was at a point where I was just like, this sucks. And so I'm complaining to a friend of mine and he said, well, why don't you sound pretty clear on like what you want? Like, why don't you create your own membership solution? And I was like, is he even listening to me? I'm like, dude, I said, no, I am struggling right now. with the tech. I'm not a programmer. There's no way I can program and create my own solution. And so he said, well, why don't we team up and create something together?
12:12I've got a great programmer that works with me. We did. A month later, we had our first beta version of what is now called wishlist member. And a month after that, we started selling it and that thing just took off. It was like right product, right time. And that very quickly became the primary focus of the business. And then in serving eventually tens of thousands of customers, I started to see what was working and what wasn't working with people that were growing memberships. And I could see that there was a small group of people that were doing things completely different than everybody else.
12:51Everybody else either had a membership that took off and plateaued or was on a slow decline, where this small group of people, they saw like stair-step growth and they grew year after year after year. So I started paying attention to what they were doing. And I realized I had just uncovered some of these secret nuances. And that's when we started creating our own memberships that took off like crazy. Platform University, holla, back in the day. That was one. Back when we were kids too. Yeah, exactly. Exactly. But, and then I just got so passionate about it because I saw what memberships and the difference they were making in business owners' lives, just creating the stability and the predictability.
13:33And that's what's led me to today. Now I just, I love teaching it and I love sharing it and helping as many entrepreneurs as they can.
13:44Okay. So not everybody knows what a membership is like that may be as a term, kind of a new idea. So why would a membership be able to create stability? And like, what is it? Just kind of frame it up for us. Give us some examples. Probably the most easy example for everybody to understand is like Netflix. So we pay a monthly fee in order to access a whole bunch of content, right? So that's a membership. And similarly, anybody can create a membership where people are paying on a monthly basis to access something. Now, there are different types. There's a product-based membership. This is where you pay monthly to maybe get like earrings of the month or soap of the month or coffee of the month or whatever it is of the month.
14:28But they've taken a physical product and instead of hoping that people come back and buy again, they've created a membership or subscription. Another example would be a service-based membership. So I think of Mary Claire Fredette in our community. She's a massage therapist. Well, again, instead of hoping that clients come back each and every month, she created a membership where they pay every single month and then they get a certain number of massages. But what that created for her was predictability in terms of cash flow. So instead of seeing like seasons in the business where maybe she's got a whole bunch of clients and then all of a sudden the clients drop off because it's summertime and nobody's around, she has more stable and predictable income coming in.
15:07And then there's information-based memberships. These are my favorite. These are where you're teaching people a skill or helping solve an ongoing problem. And in the lessons that you're providing, people, again are paying on a monthly basis to access. And then the final one is just a community-based membership where people are paying every month just to be part of a community around others that have a similar passion and interest. So the reason these are so powerful for us as business owners is that every single month we are starting the month with the momentum from the previous month. Whereas in a traditional business, you're starting the month from zero.
15:47The only way to generate more sales is you got to go out and you got to go make more sales. But in a membership business, you're starting the month with the momentum from the previous month. So even if you don't go and make any new sales, you still have income coming in that particular month. That's what creates the predictability and the stability. And it creates opportunity for us as entrepreneurs because we're not having to hustle, hustle, hustle anywhere near as hard. And we can now plan our business much more predictably because we know how much money we're typically going to have coming in each month.
16:22We can therefore hire, we can therefore invest in marketing, and it creates a lot more stability for the business owner. I love the fact that it becomes service-focused. In other words, you're trying to serve this community of members and make them successful. And I think anytime you do that, you're going to be successful too. Just for the fun of it, give us two or three examples of the outliers of membership sites. Cause I've heard about some of your membership sites and I'm like, what? That's a membership site. Yeah. There are so many crazy and wild examples. Like I, we have examples and Marcus, like, you know, photography and calligraphy or fitness and finance, music, art, health, dog training.
17:03Uh, but there's so many even crazy markets. It's like I think of Holly George. You know, she is a mom of young kids when she started this membership. And her husband was in the military. So he was gone a lot. So she needed a job and a career that would provide her flexibility to be able to be at home with her kids. But at the same time, you know, another income source. So one of the things that she was passionate about and really good at was making balloon animals. And so she has a membership site called The Twister Hood. and she has thousands of members and she's teaching them how to make balloon animals like who would have thought like that's a is so so fun and crazy yeah and then there's other examples too like um there's a woman in our community uh named tamara bennett and when i first heard the market she was in i i was a little bit confused she helps people uh create decorative door hangers and i was like those are the things like in a hotel like when you put out like do not disturb And she's like, oh, Stu, clearly you're not from the South.
18:06No, these are the things that people put on their front doors. Like they're like big things. I was like, oh, when she launched her membership, welcomed more than 400 members right from the get-go, teaching people how to make decorative door hangers. Like this is what's so fun about the membership market. It doesn't matter what you're passionate about or what your skillset is or what your interests are. There is a way to be able to build a business around it, helping others learn how to do the thing, the skill, or learn how to solve a problem. And so that's what makes it so fun is like, as you said, Michael, you're with them on this journey.
18:42And as long as they are experiencing progress and success, they don't ever want to leave. Like in all my years of doing this, like decades helping tens of thousands of people, I've never heard anybody wanting to leave a membership because they're experiencing too much success. Like nobody's ever going to say, you know what? I have experienced way too much progress in my life. I'm out of here. Like, so as long as we just continue to help people experience progress and success, they'll stay. And that's what makes it an amazing business model. I love that. You know, one of the things that I feel like I've really learned from you over the years, Stu, is just having this heart for people and in particular for the people that you serve.
19:23If you can get passionate about their transformation, then it ignites your own passion. And you've done such a great job of that. And I think you inspire so many of us who follow your work and your frameworks to do the same thing. And another way I think that you do that is an impact. You know, that is a concept, like how do you use your business to have more impact in the world? You know, as we think about the double win, this might be like the triple win, you know, we're thinking about winning at work, succeeding at life, but you have this other piece, which is like helping other people succeed at life.
19:55and I'd love for you to just talk about the concept of more money, more impact, because I know that a lot of our folks are high achievers, but they feel a level of conflict about reaching their potential for earning. You know, they want to go, you know, go for a promotion or start a business or go to another level in their business. There's some part of them that feels a little conflicted because they don't want to be greedy. They don't want to be make it all about them. They don't want to be narcissistic. So how do you think about that? Well, I wrestled with this for a long time. I mentioned earlier, growing up in the household that I did, money was not something that came in plenty of abundance.
20:36And so when my business started earning decent money, like I mentioned that business, we had gotten the consulting business to mid six-figure level. That was more money than I could ever imagine at that point in my life. And I actually struggled on a subconscious level. I didn't realize this till years later, but what would happen is I'd get it to like the$400 ,000,$500 ,000 mark. And then it was like my subconscious just didn't feel comfortable in the amount of money that I was making. And what I started to do is I started to do self-sabotaging behaviors. I'd stop calling clients back or I'd stop doing the marketing campaigns that I knew worked.
21:18And so my income would come back down to like a$250 ,000,$300 ,000 level. And I kept going in this cycle for a few years. And unknowingly, I was sabotaging my own success. And it wasn't until a couple years later, and I have to give all the credit to my wife, Amy. She is an incredible influence in my life because she's always had a heart for helping rural communities in developing countries. And she has traveled a ton. This is where she's got experience by trade. She's a teacher. So she had always had a heart for like, you know, kids who wanted to go to school that couldn't. And she had this crazy idea one day of like starting our own organization and being able to help, you know, these communities.
22:04And I remember like the first time she ever told me, I'm trying to be the supportive husband. I'm like, yeah, for sure. Like, let's go for it. Like, you know, when do you want to do this? And it was in December. And she said, I want to do it over the Christmas holidays. And I was like, what? I'm like, babes, that's like in two weeks. And she said, yeah. She's like, I'm the traveler. I'll figure out the details. You're the business guy. You figure out how to raise money. I was like, wow. So I'll just get right on that. Yeah, exactly. Let's whip it up. So long story short, we ended up raising a bunch of money.
22:39And the first African country that we went to where we were looking to build our own projects, we were in Kenya. And I was talking to the chairman of this community, and we had the idea of potentially building a school. And I had zero experience in building schools. Amy had zero experience in building schools. We didn't know anything in terms of like how to do it, what to do, the cost, nothing. thing. So I'm talking to the chairman of this community and I asked him, I said, I'm asking him, what does this cost? What does that cost? And then I said, what does it cost to fund the full-time salary of a teacher?
23:16And he thought for a moment and then he said, it's about a hundred dollars a month. And it was like, in this moment, I had this light bulb just flicker on. And it was like, well, wait a minute, Stu, I was selling our membership software for$100 a license. And I thought, if I just sell one more license a month, and I just dedicate that to funding the full-time salary of the teacher, imagine the impact that could have. And then the real light bulb went off, which was like, well, Stu, what if you make a whole lot more money and you allocate a whole lot more to the people and causes that you're passionate about?
23:53Imagine the impact you could have. And that's when inside I went from feeling guilty about making money to realizing that making money is a really honorable thing to do. Now, for the record, I love making money. Universe, I love it. Bring as much as you want because all the money does is it just gives us more opportunity to do more good. And there are so many ways to do good. Like, for example, our company, I'm so stinking proud. I've got two amazing business partners. We've donated millions of dollars to charity. And a big part of that is every year our company covers the overhead for our nonprofit so that a hundred percent of anything that gets donated to our charity goes directly to the cause.
24:40That's thanks to our business partners. But there are other things that we do in our business. Like we have a quarterly event and what happens there is everybody can throw their hat in the ring, so to speak, to represent a local charity. And three people get picked. They then, during our company meetings, give a five-minute presentation about that charity. And then everybody in the company votes. The first place winner gets$10 ,000 that they get to go and give to their favorite charity. The other two get$2 ,500. And that is incredible. We've learned so much about our people in terms of the things that they're passionate about and the things that mean so much to them.
25:20And as a result, there is like this electric moment when they get to go to their charity and present that check. Like it's so fun. So those are some fun ways, but other ways too, like as a family, we do what we call a super surprise every year. So we pick like a family member or a friend or some loved one, and we create an experience for them that they could never create for themselves. So I'll give you one quick example. Megan and Michael, you both know this, but our son, Sam, we adopted from South Africa. And so when he was growing up, he lived in South Africa until he was one when he then joined our family.
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25:58But during that first year of his life, he lived in this foster home. We call it a five-star foster home because he lived with two grandma-like figures. They were incredible women. And unfortunately, one of them has since passed. But the other one, her name is Sonia. And she at any one time would have between nine to 15 young babies and kids that she was looking after. And yeah, God bless her. She's amazing. And so long story short, we thought, you know, she's in her mid 70s. And we thought, wouldn't it be amazing to bring her over to Canada to see all of the kids now as they've gotten older. So last year, we flew her over to Canada.
26:48We hosted an event at our house while she was there. There was probably about 75 people with all the families. She got to see all the kids, got pictures with all the kids. And then we flew her across Canada. She did like a Canada-wide tour. And so she went to like four different locations across Canada, and she got to see like all the families and the kids that were across Canada. It was one of the most special moments. And that's why we do this, like to be able to have the financial resources to create memories and to have impact, whether it's your favorite charity causes, whether it's like as a team building thing or whether it's just people that you love.
27:29So I love making money because of what it enables us to be able to do. Well, you're so generous. I mean, you're one of the most generous people I've ever met. And I love that about you. It's inspiring. When I get around generous people, it makes me want to be generous. So thank you for that. And also kind of clearing the path for thinking better about money. I mean, no problem with making lots of money, but it's especially powerful when you can channel that to help other people.
28:08So I want to go back to this double win idea with you, Stu. And usually, you know, there's a point at which, especially with startups and, you know, your new membership or your membership company, where you have to go all in and work really hard. And how have you dealt with that through your career in those moments when it's kind of all in and maybe everything else takes second place? How do you keep things in balance? It's hard, really hard. I'm in a season right now where we're really ramping a whole bunch of things up. But I'm also have two amazing kids. You know, our daughter Marla, she's 13.
28:47Our son Sam, he's 10. And they're at this real tender age because there are so many influences in their lives right now. And I read a great book from a friend of mine named Jim Shields. It's called 18 Summers. And the principle is that you only have 18 summers with your kids. So make the most of them. And when I think about that now, like with Marla, I've got one hand left. I've got five left with her. With Sam, I've got eight left. That puts things into perspective very, very quickly. So I'm in a season where we want to ramp up and we want to go fast and furious, but at the same time, like my kids are priority.
29:32And what's helped me is just to realize that I'm not saying no, that I don't want to achieve all these things in my business and in my career, but it's really about identifying that there's a season for these different types of things. And that season right now is not, you know, going all in on the business and working a million hours a day. This season is being able to grow the business, but in a sustainable way that gives me time with the kids. And so the other day, this was a couple months ago, we were walking the kids to school, which is one of the things that Amy and I do every day is we walk our kids to school.
30:12And the reason we love that is because it gives time to have great conversation with the kids. There's no devices. There's no distractions. It's just pure quality time. And it's a two kilometer walk. So it takes a good, you know, you know, 20, 25 minutes. And one of the questions I asked the kids on this particular day was, what do you love about having entrepreneurial parents? I was just curious what they, how they would respond to that. And Marla, without hesitation, right away. She said, I love that you are home a lot because they're at this age now where they start seeing friends whose parents are working a lot.
30:53They're gone before the kids even get up. They sometimes get home after the kids have already gone to bed. They very rarely see them during the week. And kids, whether it's consciously or subconsciously, they start picking up on that. And when I heard Marla say that, like it really, it really hit home why this period of time is so important and to make it a priority. So I think for me, Michael, we've put a few things in place to help keep me on track, you know, some boundaries, so to speak, like one of them, for example, is when the kids come home, work shuts off and that's their time. And, you know, secretly, Michael, like, I don't have to completely shut off because they come home, they're home for like an hour and a bit, and then they're off to their own activities, whether it's like dance or skipping or whatever.
31:42And so then I get like another hour and a bit of time while they're at those activities if I want to work a little bit more. But the key is when they come home, I'm present and there for them. So that's one rule. Weekends were totally off. I don't do work on weekends. And then the other rule is like I get asked a lot to speak and I love speaking. Like it's one of my favorite things to do. But our simple rule is that I'm never gone for more than four days a month. And if another opportunity comes, I have a choice. I either have to say no and keep that commitment to my family, or we bring the kids with us.
32:15And so we've brought the kids with us on many occasions to where they've actually come up on stage with me in front of 7 ,500 people. That was like one of my cherished moments last year. My son and daughter are speaking and introducing me in front of 7 ,500 people. Like those opportunities I love and cherish. But those boundaries and rules have kind of helped keep me in place. Yeah. You know, I was just thinking as you were talking, I love the outcome, the picture that you've created of what the double win can look like. And of course it looks different for everybody, but I love having this vivid picture.
32:51And is there anything else that you're doing when you think about how you approach work? Like how are you able to grow your business, for example, with, you know, a more limited schedule, you're not working all the time, you know, you're, you're shutting off when the kids come home. Like, how does that work? Well, I think, um, a couple of things that I would kind of speak to that one, I think communication is really important, like communicating what's, uh, what your priorities are and what's important. I'll give you an example. So years ago, we had done a big promotion for our signature course.
33:27And we had thousands and thousands of people coming in to the program. There's a lot of excitement and energy. And with that, you kind of get like swept up in it. Like you just, I wanted to, you know, talk to everybody, welcome everybody, like, and support everybody. And what I realized, though, was it was starting to creep into the weekends. And, you know, I was starting to check my email, starting to check the discussion areas. And Amy, again, amazing, incredible woman. She kind of gave me the reality check. She's like, hey, I'm noticing that you're not as present. And she was right. So we talked about it.
34:12And then what I decided to do was communicate that to our community. And I said, you know, this is important for me to have this, to be present with my family on the weekends. And so with that, don't, please don't expect immediate responses during the weekends. And I don't expect, I would encourage you, you know, to use the time as well to be present, you know, with the people that matter most in your life. and we created that boundary and we created it not only for myself, but also for the team, you know, that expectation that our team wasn't going to be as present during the weekends. And I was, wasn't sure how it would be received, but what was interesting was there was like this rallying cry, like, yes, thank you.
34:56And it was just like people, like we had given people permission themselves to let go during the weekend. And so I think, you know, holding onto it, Megan is, is really about communicating, communicating with those that you serve, your customers, your people, communicating the priorities and the values that you have. And then, you know, people then understand your behavior. If you don't communicate it, they may just think that you're avoiding talking to them on the weekend or that you just don't like them or you're not responsive. And it's none of those things. It's just that there's a priority that has been set.
35:31And once they're clear about that, then you don't mismanage expectations. And so I think that that really helps. You know what I love about this is that this whole thing of creating boundaries is not a one and done thing. No. And like the conversation that you had with Amy, I literally just had that conversation with Gail three weeks ago. Now I've been working on this for two decades and I still slip into, and what happened to me was I was sitting in the den on my laptop in the evening and she said, why are you doing that? You know, this is supposed to be our time. And I gave some flimsy excuse like, well, we're in the middle of this thing and whatever.
36:09And she said, you're kind of always in the middle of something. And I said, you're right. And so I just purposed that I was going to leave my laptop in my office, which is behind the house and just not bring it in at night. And that's been so great. But I just become unconsciously or just unaware of what's happening and slip into those old patterns. So I think we've got to constantly be vigilant. Yeah. You know, it's interesting. this particular week, both the kids are at an overnight camp and Amy is away in Kenya. So I'm home alone, which I was just like, as an introvert, I was like, this is amazing.
36:46But I bring this up because you do slip back into old patterns so quickly. And what I've noticed is like with Amy not there, I'm going to bed way later than I normally would. My eating patterns have gone out the door, like a bag of popcorn for dinner is like a home run win for me. And then like, you know, I, and I'm burning myself out, let exercise, I wasn't exercising anywhere near as much. And I had this moment like legit last night. I was just like, Whoa, I haven't even taken the dog for a walk. I like a letter outside and that's it. I'm like, dude. And so I went for a run, took the dog with me and it felt a million, uh, like a million bucks afterwards.
37:25But it is so easy to be able to very quickly slip back into old habits. And it's something I think you got to work on all the time. And it's, but it is easier when you have somebody holding you accountable. So I know you're grateful for Gail to hold you accountable. I'm super grateful for, uh, Amy to hold me accountable. And I would probably say the same for, uh, you Megan with Joel as well. Like I think a marriage is all about, you know, keeping the priorities in front, front and center for each other. Yeah. And it's easy to just kind of resent that other person. You know, I think we, we hear that sometimes from our clients and we probably all had that experience of your first impulse can just be like, why are you on my case?
38:01But it's such a gift, whether it's your spouse or a business partner or a friend, like when somebody calls you on that, it just like you establishing that boundary for yourself in front of your community. It's like, it gives other people permission. And especially if you're in a position of leadership, maybe you're not the business owner, but maybe you have somebody reporting to you or a whole bunch of people, whatever you do is what they think they've got to do. And so if you care about your people, they're not going to be present with their families, if they think you're on all the time, like that just becomes the de facto standard.
38:32Like the domino effect. Yeah. I want to take a moment and acknowledge both of you, like the work that you're doing with the double win is bringing and surfacing that whole idea to the surface. And it's creating that awareness. I think so many of us operate on a subconscious level where we're just doing the things subconsciously because that's how they've always been done or that's the way that we've always done them. But what you're doing is you're creating a conscious awareness that you can have this double win, but you got to be intentional about it. You got to put the work in, you got to think about it.
39:03And so I just want to take a moment and acknowledge you both because this podcast is a perfect example of that, of making it an option for people where now they start to realize they have a choice. Every day we have a choice and it's up to us in terms of what we decide to choose. Well, there's so many entrepreneurs out there, and thankfully less than there ever have been, I think, but advocating for this hustle culture, where you're going to work 80 hours a week. But now I'm hearing all kinds of people talking about, actually, that's not sustainable. So I recently heard, Brendan Burchard's been preaching that, even Gary Vaynerchuk, who was talking about working so many hours before.
39:42And it's just beautiful to see this become kind of a movement where people are saying, like, I don't want to compromise on my success. I want to be successful and fulfilled at work. But at the same time, I can't compromise my most important priorities sort of on the altar of my own ambition. Right. Otherwise, what's it for? And you end up actually undermining your own success. You end up undermining your impact, all those things. If it's not sustainable, what's it worth anyway? Well, I had a period of time in 2020 when COVID hit. That was a really crazy time because there was so much uncertainty.
40:20Nobody knew how the impact of the pandemic would affect all of our businesses. And, you know, for us in the online space, it actually became this incredible opportunity because everybody was home, everybody was online. And so our business our best year ever, you know? And so we rode that wave and, you know, it was great and I'm grateful for it. I wouldn't want the pandemic again, you know, for the record, like I'm not grateful for the pandemic, but you know, I'm grateful for the opportunity of everybody being at home. But about a year later, I, as a business owner, started to realize that I was running a million miles a minute because of that uncertainty.
41:08And in Canada, the pandemic actually extended much longer because there was still lockdowns. You still couldn't do a lot of things. So I was still very isolated. And in August of 2021, I started to know consciously that something was wrong because I would walk the kids to school with Amy. I'd come home. I'd jump on the Peloton and I'd ride like crazy. I'd shower and then I'd sit in this chair in our house. and I would literally just stare out the window for hours, not doing anything. And I knew I was in a funk. I had never been in a funk like that. Like, you know, years ago when you guys encouraged me to take the StrengthsFinders test, positivity was like number one on my list.
41:55So I've never ever like been in a funk like this, but I knew I was in a funk, but I didn't know how to get out of it. And so day after day would go by and I would have the same routine and Amy would come and she'd check in on me and I'd have my computer there. So it quote looked like I was working. I wasn't doing anything. And I started to feel this heavy sense of embarrassment so much so that I didn't even feel comfortable talking to Amy about it. I definitely didn't talk to my team about it. And so I was alone in this and I just could see my, I could feel myself spiraling, like going down, down, down.
42:29And I had no idea how to get out of it. And fortunately for me, the one thing that I was doing was riding the Peloton And the reason I was riding the Peloton a lot was I had signed up for this challenge called 29029. And essentially you climb the equivalent of Mount Everest in 36 hours or less. And so I'd signed up for this challenge. So I was training for this thing. And so this rolls around in October. And it was the first time that Amy and I would be leaving Canada since the pandemic hit. And it was actually the first time that I would be around other people since the pandemic. hit. And so I get to this event and I just get swept up in the positive energy.
43:12And I realized like, even though I'm an introvert and I enjoyed the alone time, like I get energy from people that bring good energy. And, and so I started to like, you know, starting to snap out of it a little bit. Then, then I finally shared with Amy, like what I was going through and, and she had an instinct that, you know, something wasn't right. And we talked about it and we, and we started to collaborate on what we could do to shift gears. And then I started like reprogramming myself because the world at the time was doom and gloom. The news anytime is doom and gloom. It's always focused on the bad and the negative.
43:49And when you're in a bad place and you're fueling more bad information, it just, it compounds, it gets worse. So I knew I had to get that junk out. And I started going old school. I started listening to people like Jim Rohn and Zig Ziglar and Tony Robinson and Louise Hayes. And I was just like trying to infuse my brain with positivity and personal development. And then another friend of mine, Dean Graziosi, he invited me to come down and consult for him and his membership that he has with Tony Robbins. And I went down to Arizona and I started to realize again, the importance of getting around incredible people.
44:28And I share all this because as business owners, sometimes we're fighting that solo fight. And because we've always been maybe the high achiever, maybe we've always been the provider, maybe we've always, you know, lifted that weight ourselves. We, we feel bad talking to anybody about things when they are tough or that they are challenging or that we may be struggling with. And, and I know for me personally, like I felt very much embarrassed by this situation, but I just want to share with other entrepreneurs, like in those moments, you're going to have those moments. You're going to have those moments of self-doubt.
45:09You're going to have those moments of challenge. You're going to have those moments when you don't want to continue moving forward. And the crazy thought does enter your mind of like, well, maybe I just pack it all in, like, forget it. And I'll just, you know, for me, it was like, maybe I'll just go get another job. Like it'll just simplify life. And like those thoughts that, you know, don't align with like who you are and what you want to do. They will creep into your mind. This is why I just think like, it's so important for us as entrepreneurs to surround ourselves with other people who can also keep us on track, who can also hold us accountable, can also check in with us and, and have that relationship with us so that you're not fighting these fights by yourself.
45:53And so I know you guys have an incredible mastermind. Each of you do. I just think it's for entrepreneurs or business owners or people in business, it's just so important to get around others because there will be challenges and you just don't want to fight those fights alone. I think so much of that, and I do a lot of private coaching of entrepreneurs in addition to the masterminds, but I feel like I spend so much of my time trying to normalize their experience and just assure them that they're not alone, that this is normal. But when they get around to other people that are in a similar situation, they can draw life and encouragement from that.
46:29Because that feeling of being isolated, like you're all alone, and you start thinking, there must be something wrong with me. No, this is normal. This is normal. There's nothing broken. You just probably need to get around other people that can be an encouragement to you. Yeah, for sure. Stu, I'm in your mastermind, which I mentioned in the intro, and that's exactly why I joined that group. You know, obviously I knew you going into it and I also knew the kind of people that you bring together and I thought that's a really important part of my life that I'm missing right now and I need other people who are doing what I'm doing who can encourage me and I think, you know, that's why we talk about when we talk about the double win, community is one of the life domains and whether it's in your personal life or your professional life, You need people who can help you, you know, reach your potential and can help you when things are hard and when things are good.
47:25And I think otherwise, you know, we just find ourselves in a place of loneliness that undermines our best efforts and intentions. So thank you for sharing that story. That's a really vulnerable story to share, and I think it'll be encouraging to people. Yeah, I just think that there's also strength in sharing the struggle, you know. And I think the more we can normalize the fact that, you know, even though you're a high achiever, you will experience challenge at some point. Somebody is experiencing challenges right now. I saw yesterday a gentleman that I've known for years who was on vacation with his family just suddenly collapsed and they couldn't revive him and he passed away.
48:08And I remember, like yesterday, I legit just read that post and my heart just dropped. And I just thought, golly, you just never know. You just never know what can and will happen. And I just, I share all this because we got to make the most of the time that we've got. and uh we just can't we just can't struggle by ourselves and uh yeah and i just think that the more that we can normalize the fact that we all experience struggles and and that you have somebody that you can just reach out to and say hey things are tough right now i just need somebody to talk to about it or i just need to uh brainstorm or mastermind a little bit around this or um hey I don't need any advice.
49:04I just want to get this off my chest. The more that we can normalize that that's okay and that that's a normal thing, even for high achievers, especially for high achievers, I just think the more success we will experience. Because when you fight that fight alone, you go into a very dark place. And then, like I said, things just seem to spiral. And so you just got to break the cycle. And I think conversation and talking about it openly is a strength and we want to encourage it. It's really true. It's why we talk about anxiety. Yeah. It's why we talk about both of us have a therapist on speed dial.
49:41I'm going this afternoon. And I just think that's so important. You've got to have support systems and you've got to just expect if you're out of your comfort zone doing big things all the time, you're going to experience seasons of uncertainty, of anxiety, depression, whatever. And it's just about like, do you have some supports ready to go. You know, I may have told you this story before, Stu, but when I became the CEO of Thomas Nelson Publishers, that very day, I got this call from John Maxwell and he congratulated me. And then he said, you know, you've heard that it's lonely at the top. And I said, yes.
50:14And I just sort of assumed that that was the case, that I was going to be lonely at the top. And he said, I want you to know that's a choice. And that was like one of the most revolutionary things that any leader has ever said to me. And I realized that was a choice and that I could build community. And I always haven't been perfect at it because I can be a lone ranger, but man, I like running in a pack. It's so much better. Yeah, I really do. And that's amazing to hear the words that John was speaking into, because I think that's true leadership. He's known for leadership, but that's true leadership in action because it's like recognizing that moment and how important it is and that you've gotten to the top of the CEO of this incredible company, but also recognizing that it comes with its own challenges.
51:02And I think that that, you know, I think of a phrase and a saying that I first heard from one of my good friends, Barry Baumgartner. She said, you know, new level, new devil. So it doesn't matter like what level of success you get to, you're still going to experience challenges, right? We just, as we grow, we just become better equipped to manage and handle them. But at the same time, like you just don't know the kinds of challenges that you're facing when you get to that new level of success. But having people that you can, you know, tap and chat with, I think is really important. And, you know, that's a great, I just love hearing that from John.
51:37That's given me an idea of like, even proactively being able to reach out to other people just to let them know that you're there. I think it's really powerful.
51:56Well, Stu, we could just talk, you know, all day to you because I think there's so much wisdom that you have and you've learned so many lessons. And we just have so much history together. Yeah, we just have so much history together. And I just love this conversation. But we are running out of time and I can't let you go without asking our three questions that we ask all of our guests at the end. So are you ready for this? Okay, let's go for it. It's like kind of a lightning round, but like it's a lightning round with deep questions. So prepare your heart on that. Okay. So the first one is what is your biggest obstacle in getting the double win right now?
52:34My desire for achievement. You know, like, um, as I said, we're really ramping up as a company and I'm just so stinking excited about what we're doing. So it's like this balance of like excitement for work. Like I generally love what we're doing. I love the impact that we're having, the people we get to serve. But also balancing, I'm also loving this season as a father. You know, my son, Sam, he competes at a really high level in competitive skipping. He's a national champion. And he's now wanting to learn how to do like back handsprings and back flips. And I just cherish the time like night after night.
53:12I'm literally spotting him like with hundreds of back handsprings, you know, to help him get this. And I love that time. Or like the other night before Marla went away to camp, she and I had a night together. And I just love that, you know, she felt comfortable. We were sitting on and snuggling on the couch, watching a movie. And like, I just cherish that time. And so that to me is probably the biggest struggle is like both the excitement and desire to achieve. And I love what we're doing. And I could drop into that in a heartbeat in contrast with my passion and my love for my family and my kids and my amazing wife, Amy, and really wanting to balance that.
53:55So, yeah, that's probably the biggest challenge right now for sure. Makes a lot of sense. Okay, how do you know that you personally have the double win? You know, like today, like I got the double win today. Like how do you know that?
54:10Um, I think for me, it is about being present. And sometimes I don't know that I've wanted every day. Like I wish that there was a scoreboard because the achiever in me would always be wanting to win that, that game every day. And I don't know that, um, I have one every single day, but there are practices that I try to weave into the day every day. For me, exercise is, is one of them and I track it. So, and that tracking is public, you know, and that holds me accountable. And I have a goal of exercising on average an hour a day. Some days it's more, some days it's less, but the average across the year is 60 minutes of exercise.
54:53And so that I love, you know, that's, uh, I can measure that, um, sleep. Amy keeps me accountable on that. You know, she, uh, we go to bed at the same time and, uh, I get a good night's sleep when we do that. When I'm by myself, that's where I need help. Um, but Joel is the same. Joel stays up all night. I'm like, what's happening here when I go down? I know legit. I, okay. Self-confession. The other night I was up till three in the morning. I'm like, it came like three. I'm like three in the morning, Stu. I'm like, Michael's, Michael's getting up in an hour. Get to bed. You know, like I didn't know there were two, three o 'clock.
55:29Oh my gosh. But I think, yeah, like I think measuring it, public accountability for me has been helpful on the exercise side of things. And then and then, yeah, just accountability at home. But I would say the biggest way that I know that I'm winning was that conversation with our kids. You know, like when we asked them and they were the ones that said that they loved because we're always home and present like that, that tells me right there that we're doing something right. That's I love that story. OK, last question. What is one ritual or routine that you rely on to do what you do successfully?
56:05Beyond what you just gave. Yeah, beyond what you just gave. Yeah. Okay. One that we've gotten into now is I always had really good intentions of creating a whole lot of content to drive our business. Really good intentions. Intentions don't mean squat. You have to actually do the stuff. You can intend to do it all you want, but if you don't actually do it, it doesn't count. So I had really good intentions, but nothing was getting done. And so what has helped me fix that is we just have regular rhythms now where my team just shows up at my house. Now, when they show up at my house, like, you know, I have Kyle over here who is our video producer.
56:49When he just knocks on the door, I know that we're going to be recording content. Now, I might not be ready when he walks in, which is often the case. And then I got to go shower and come out. But by that time, I know that we are recording content. So one of the things that has really helped me is involving other people. So that no matter what, the activity will get done because somebody else is showing up. And it's the same principle if you think about why so many people hire a personal trainer versus just going to the gym themselves. It's not that they don't know how to do the exercises or don't know what to do.
57:20It's that there's a baked-in level of accountability. And so I think the more you can bake that into, you know, your everyday activities, then the more habits you can begin to form that are those positive habits that are going to continue to move you forward. So true. It's basically like anywhere you don't have to use your willpower, the better. You can save it for the things you've really got to have it for. Yeah. And like, you know, Michael, you were just talking about like moving the computer away from, you know, the home. It's about setting up your environment. right? Like this is a perfect example of it.
57:55And, and I can, you know, uh, say the same. It's about like deleting the apps that, you know, are distractions on your phone or, you know, blocking the websites that, you know, you end up going down a rabbit hole as you begin to read different articles, like blocking them and deleting them. It creates an environment that helps you avoid the things that are the biggest distractions for you. So yeah, I love it. Right. Stu, as Megan said, we could talk all day, but thank you so much for joining us for this conversation. I just, it delights my heart to see you and Amy and the kids prospering, getting so much time together.
58:33I mean, the way that you're shaping them, they're going to do even bigger and more important things than you've done. And you've done a tremendous amount. So it's going to be fun to watch their journey and the ripple effect of this through eternity. So thanks for dropping by. Well, thank you both so much. I have so much, admiration and respect for you both. And like I said, I just love that you're bringing this conversation to the forefront. And the more that we can tap into the double win, the more everybody wins. So thank you so much, guys. I appreciate you. Thank you.
59:06So like I fully expected, that was a great conversation. So fun. I mean, we were like forcing ourselves to stop talking because we really could have done like a day long episode. Yeah. And unless you're watching the video, what you probably couldn't see was Stu choked up. Yeah. And I almost always, when I have an extended period of time with him, he chokes up. Yeah. Because he's a guy with a giant heart. Yeah. He's just so tender. And I think that he cares so deeply. I think he's such a great example. And you heard this in the conversation of somebody who isn't just about making money. That wouldn't be satisfying to him.
59:46He's really into serving and he's serving the people that are there in his community, you know, in terms of the membership community that he has. But he's also using that as a leverage point to serve so many other people with the schools that he and his wife, Amy, are building in developing countries, specifically in Kenya. And, you know, he just lives it like that. That is his why. And I think what a powerful example of he is he is accomplishing his why and his purpose by helping other people accomplish theirs. And I think that's inspiring. I do too. We didn't really get into the details of this, but Amy's organization is called Village Impact.
1:00:23And Stu is the one that raises the money for that. But we've helped him raise money and a lot of other entrepreneurs have too. We've built ourselves two schools in partnership with Village Impact. And I don't know, they've built dozens of these schools by now. And they're transforming in Kenya through education. And it's just so awesome to see. What I love about the way they've done that, by the way, is they really partner with the local community. They don't just come in like with big hero capes and drop their school in the middle of some community and leave. It's really honoring to the community that they're serving and it's really empowering and that's their vision.
1:01:00And I love that. It's huge. You know, another takeaway for me was just how intentional he is with his kids. Yeah. And he is. Oh, it's super intentional. And you should follow him on Instagram for sure, Facebook, because you'll see this, how he takes his kids with him and lets them experience all this stuff. And I know that there are going to be a powerful force as they get older because they've been seeing this from the inside out. They don't know anything else. Yeah. Well, we need examples of people who are doing business and doing good. And those are, in his case, exactly the same thing, and also live in the double win.
1:01:38And I think he is a powerful 3D picture of what this can look like. I will always leave inspired when I talk to him. Me too. Well, guys, we hope you enjoyed this episode. Do us a favor, go out and rate it. Give us a five-star rating if you possibly can. Give us a review. That'll help us get the word out. And we'll see you next week for another episode.
1:02:04Thank you.
From the publisher
What if the amount of money you earn has a direct bearing on the size of the impact you have in the world? That’s what accomplished entrepreneur and paid-membership pioneer Stu McLaren argues. He shares inspiring examples of how his business has funded charitable initiatives, including building schools in Kenya and creating unforgettable experiences for loved ones.
But it can’t be all hustle: Working harder doesn't necessarily translate to financial success—and often leads to burnout while loved ones and friends are left holding the bag. McLaren passionately advocates for using financial success to create meaningful change in the world, but he also advocates for balance.
McLaren highlights the importance of setting boundaries, having accountability, and the value of community support in navigating the ups and downs of business achievement. He concludes with practical advice on how to structure your work and environment to foster productivity and balance, leaving listeners with actionable insights on achieving their own double win.
McLaren’s journey offers a powerful example of how to achieve the double win—success in business while nurturing a fulfilling personal life.
Find links and complete show notes: doublewinshow.com/12
Watch this episode on YouTube: https://youtu.be/qfK7XtvWT00
Take your FREE LifeScore Assessment at doublewinshow.com/lifescore.
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