In short
The Football Boardroom: Sean Dyche Episode Summary
Overview In this episode of *The Football Boardroom*, hosts Christian Purslow and Henry Winter interview Sean Dyche, former manager of Burnley and Everton, who shares insights on managing football clubs amidst challenges like financial instability, player dynamics, and the ever-evolving landscape of modern football.
Key Themes and Discussions
- Introduction of Sean Dyche
- Newly departed from Nottingham Forest, Dyche discusses his experiences in the Premier League, touching on topics such as financial intricacies, managerial pressures, and club politics.
- Money and Performance in Football
- Dyche reflects on his tenure at Burnley:
- Outperformance: Successfully managed to keep Burnley in the Premier League for six seasons despite having one of the lowest wage bills.
- Financial Strategy: Emphasizes the importance of sensible spending and proper planning over impulsive investments in players.
- Managerial Challenges
- Dyche discusses the immense pressure managers face in the Premier League:
- The role of boardroom politics and how it impacts decision-making and manager support.
- The media's role in shaping public perception, with Dyche noting the increasing challenges from social media and its effect on player morale.
- Everton's Struggles
- Dyche recounts his time at Everton, highlighting:
- Financial Chaos: The significant issues the club faced, including financial penalties and a lack of investment.
- Crisis Management: How he managed to stabilize the team and maintain their Premier League status against all odds.
- The emotional toll and expectations of managing a club with such a rich history.
- Transition to Nottingham Forest
- Discusses the circumstances surrounding his hiring at Nottingham Forest:
- The complexity of managing player expectations and club culture.
- His surprise at being dismissed after a relatively successful start to the season, focusing on the disconnect between management and player dynamics.
- Reflections on Modern Football
- Dyche shares his views on the current state of football, including:
- The changing attitudes of players towards management and work ethic.
- The growing influence of social media and how it shapes narratives within clubs.
- His belief in the importance of hard work and dedication over modern convenience.
- Future Perspectives
- Dyche hints at his future intentions in football management:
- Reflects on the idea of stepping away from management if it does not align with his values and beliefs.
- Expresses readiness to return to a managerial role if the opportunity arises, particularly in a club that appreciates his approach.
Key Takeaways
- Financial Management: Smart budgeting and investment in player development can lead to long-term success, even in the face of financial adversity.
- Managerial Pressure: The intersection of boardroom decisions, media scrutiny, and player expectations creates a challenging environment for modern managers.
- Cultural Connection: Understanding a club's culture and community is vital for a manager's success and longevity.
- Evolving Landscape: The modern football environment requires managers to adapt to rapidly changing dynamics, particularly influenced by social media and public perception.
Conclusion Sean Dyche's insights offer a unique perspective on the challenges faced by football managers today, particularly regarding financial management, player relations, and the pressures that come with leading a football club in the Premier League. His experiences at Burnley, Everton, and Nottingham Forest illustrate the complexities of the game and the evolving nature of football management.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOSean Dyche's Musical Influences
1:19 to 3:00
Sean Dyche shares his experiences with music and favorite bands.
“And I hope we were going to be talking about music because we just spent 20 minutes talking about your days at the Hacienda.”
Exploring Burnley's Financial Strategy
3:00 to 4:06
The discussion shifts to Dyche's time at Burnley and financial performance.
“And I want to take our audience back to those incredible days at Burnley.”
Building a Resilient Team at Burnley
4:06 to 6:45
Dyche discusses the challenges and strategies behind maintaining team performance.
“You know, that kind of old school mentality, but in a good way.”
Innovative Player Incentives
6:45 to 9:15
The conversation focuses on unique financial incentives for players at Burnley.
“some reality to the club structure and build it as a club for the future not because of one season in the Premier League.”
Leadership and Management Philosophy
9:15 to 14:00
Dyche elaborates on his management style and relationship with the board.
“I played in all of them against Burnley.”
The Business of Player Development
14:00 to 15:00
Learn about the complexities of managing player sales in a club environment.
“Martin, from him all out the chain, everyone got a piece of the action.”
The Financial Impact of Premier League
15:00 to 16:00
Discover how staying in the Premier League affected Burnley's finances.
“they sent the Premier League a load of emails and went, this is me, right, going, do not sell.”
Evaluating the Value of Management Roles
16:00 to 17:00
Understand the valuation of managerial contributions in football.
The New Generation of Football Owners
17:00 to 18:20
Explore the shift in ownership dynamics in English football.
“There are many of them now in English football.”
Challenges of Transitioning Ownership
18:20 to 20:00
Learn about the difficulties faced during a transition of club ownership.
“The reason I mention Rocks, I did my deals really me and him.”
Show all 31 chapters
Coping with Managerial Pressure
20:00 to 21:20
Discover how managerial dynamics can change under new ownership.
“You know, I said, I've known you a while now and I'm telling you, you're taking bits out of this which don't need taken out and overseeing things.”
Joining Everton and Team Struggles
21:20 to 22:50
Understand the circumstances surrounding Dyche's arrival at Everton.
“The only bit I couldn't to this day, I can't understand, was it cost them a lot of money to get rid of me and they put a team of novice erdlers in.”
The Importance of Fan Engagement
22:50 to 24:20
Learn about the significance of fan support during critical matches.
“And he said, it just always stuck in my head, your viewpoint of what was likely to become the norm now.”
Navigating Financial Crisis at Everton
24:20 to 25:50
Explore the financial challenges faced by Everton under Dyche's management.
“finally, I think Mr Mashiri listened to Bill and got you in.”
The Pressures of Running a Football Club
25:50 to 27:30
Understand the stress and pressures involved in managing a club during turmoil.
“but I got him straight back in, loved him immediately.”
Media's Role in Football Management
27:30 to 28:00
Examine how media perceptions can impact managerial decisions and club reputation.
“that relationship between Usmanov and Moshiri to this day a thing of mystery, but actions speak louder than words.”
Media Drama Surrounding Everton
28:00 to 29:20
Explore the media's intense scrutiny of Everton during a tumultuous time.
“I got told by the way that was all going to be fine.”
Sean Dyche on Press Conferences
29:20 to 30:50
Sean Dyche shares insights on the challenges faced during press conferences amid crisis.
“There was a lot of support for you, I think.”
Reflecting on Success Amidst Challenges
30:50 to 32:15
Dyche reflects on achieving success despite a points deduction and team struggles.
“utter woke nonsense utter woke nonsense of course you never actually said that did you just to clarify that you should have copyrighted it I've got a company called utter nonsense have you?”
Transition and Changes at Everton
32:15 to 33:26
Discussing the transition of ownership and managerial stability at Everton.
“Across the end to this day, we did a brilliant job.”
The Impact of Player Dynamics
33:26 to 36:28
Dyche discusses the importance of player dynamics and management in football.
“So what had happened was, the demise was coming, right, and I knew we needed new blood and we couldn't get anything done.”
Evaluating Managerial Experience
36:28 to 37:59
Dyche evaluates his experience and suitability as a manager in varying contexts.
“proper thorough, old school thinking, clear-minded bloke.”
Navigating Change in Football Culture
37:59 to 39:34
Dyche shares thoughts on the evolving culture and expectations in football.
“And I literally looked at those notes last night and I thought, you were the absolute standout candidate for Nottingham Forest.”
Challenges Faced at Nottingham Forest
39:34 to 42:00
Discussion of Dyche's brief tenure and the challenges at Nottingham Forest.
“All of us had links to Nightingale Forest.”
The Pressure of High Expectations in Football
42:00 to 43:12
Explore the challenges of managing high expectations in football and the need for patience in team development.
“But the myth that Forrester regathered pace, you know.”
The Changing Dynamics of Player Management
43:12 to 44:29
Discussion on the evolution of player expectations and the influence of media on player-manager relationships.
“I mean, you know the myths coming out there, football last season was brilliant.”
Reality of Modern Football Training
44:29 to 45:21
Sean Dyche reflects on training intensity and the modern perception of player workload in football.
“Me and my staff are going, well, we've got all the data, the stats and facts.”
Ownership and Managerial Challenges
45:21 to 46:41
Analyzing the relationship between club ownership, managerial changes, and player accountability.
“Whether players were working too hard, I've never heard that as being a negative ever in my life.”
The Impact of Social Media on Football
46:41 to 47:51
Examining how social media shapes player perceptions and influences the relationship with fans.
“Sorry, you're the one who's in the middle of it.”
The Blame Game in Football
47:51 to 49:13
A critical look at the tendency among players to deflect blame and the impact of modern academy systems.
“And they go, I'm a plumber and I go, well, I wouldn't ask you to pull, you know, plumber in boiler room, would I?”
Personal Reflections on a Football Career
49:13 to 50:45
Sean Dyche shares insights on his career choices and views on defining success beyond football.
“it's similar to my rule of thumb about the media.”
Transcript
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1:03Henry:Welcome to the Football Boardroom. I'm Christian Purslow. And I'm Henry Winter. And today, we have another guest, an illustrious Premier League manager to explore our favourite topics of money, politics and power. Welcome, Sean Dyche. Thank you.
1:18Sean Dyche:Nice to be here. And I hope we were going to be talking about music because we just spent 20 minutes talking about your days at the Hacienda. Waxing lyrical about all our multis. Best band you've seen?
1:28Christian:Oh, there's so many good ones. it's been best because I know him personally and a performance at Glastonbury was Kasabian they did an hour in the woods this stage which is unbelievable Leicester fans though yeah yeah I know but I know him I've got to know him over the years Serge particularly and his family awesome but then you you know you throw in like the Foo Fighters I mean some smaller bands like the Vaccines I know Justin the lead singer I think they're great Blossoms I was in their video don't forget I was in one of their videos of course you were yeah you were on stage with the Happy Mondays I was yeah that one's not so famous things I must not would but no no I love it I love all the music scene and I try and get to as many gigs as I can and it's over the years it's you know people it's a different crowd as well different feel you know than football and obviously a lot of football fans but it's a different vibe you know of gigs so I watched all sorts Metallica and you know I mean I've seen so many but yeah it's not always for the music style it's for the gig the feel of the gig you know yeah yeah I've seen Pink was amazing people wouldn't applaud me as a Pink fan I'm not saying to listen to her music No, that's definitely that's a scoop Yeah, but I tell you now if you go and watch her she's awesome So like I say it's not always the music although I mostly like what I see Wolf Alice recently brilliant absolutely brilliant It's more the feeling of gigs you know the vibe you know I've been Prince Prince was amazing Yeah, I'll buy that I saw Prince when he did the slave thing and he was not so good but I saw him when he was free at the end of the O2 and he was absolutely off the planet good
2:56Henry:Wow, well Mosh Pit to the boardroom. I wanted to start with one of our major themes, probably the theme, money. And I want to take our audience back to those incredible days at Burnley. And I was looking at it last night and I was struck by lots of things. Ten years is a long gig in professional football these days. I think you're up to nearly 350 Premier League games. So it's a really great opportunity for us to explore with you, something that's been on our mind for a while now, which is this whole issue of outperformance. And I was looking at that period. You were there for 10 years. Classic scenario, you come in, you got the team out of the championship, you went up, you went back down, consolidated.
3:40Henry:And then you came up. And you kept that team in the Premier League for six seasons. And in those six years, I had a look yesterday, you had an average wage bill that was consistently the 19th in the league on average over those six years. your finishing position on average was 13th and you had a 7th and a 10th you took them to Europe so you massively outperformed budget and I'd just like to explore with you how if you had to kind of really dig in how how you did that at a time when nobody else was doing it yeah I mean it was
4:11Christian:it was hard because along that journey what people get the perception from you from the outside you don't have to go through all the Brexit stuff it doesn't like foreign players all nonsense the basic principle was we got into the championship sorry when I got there they're in the championship we went through a bit of pain when I first got people forget this I was getting booed off half the time I was there but I knew we were putting an underbelly of good work good practice as they call it into the you know the way it was working the model of the club the board were very supportive very straight line thinking um old-fashioned board in one way you know where they all align they all get behind the club and Mike Garlick was a became the chairman and John Bonanovic who was with him for a period um and they were very straight line thinking so even when I was getting a bit of stick, they were like, no, no, no, you're the manager.
4:56Christian:You know, we've been trusting you. You know, that kind of old school mentality, but in a good way. So we got to pre-season, had no money. We sold Charlie Austin two days before the season. And I know this sounds strange, but the fan base there, I think that was like a defining moment where even the fans, the hard corners, they were sort of anti-year. They went, hang on a minute. You can almost sense they went, hang on a minute, this is hard. You know, now they just sold the main striker, Charlie Austin, good, really good player, by the way. and then we started the season but there was a real buzz in pre-season I will get back to the point in a minute but the point was we had this earthiness about the team this grittiness but some really good players the emergence of Danny Ings and some folks grew into what he was and you know Michael Duff as an older statesman Jason Schack or Kieran Trippier of course who's fantastic Tom Heaton who signed my first ever signing got relegated at Bristol City I got absolutely hammered by the fans my first ever signing being a relegated keeper we all know about his story ever since and so many players Ben Mee was another one Scotty Harfield he was going to go to Southend we signed him for like a bag of chips another big music fan he was a band brilliant Scotty Dave Jones fantastic player you know we'd been promised contracts at the clubs ends up coming to us at Burnley for you know nowhere near the money he was earning and these are fantastic professionals so the reason we're taking that story this is how it started when the board when we got up the first time said look it was partly me I must say that I'm not just saying it because they'll vouch for it I said you can't do what you did last time when they got up which was put money on the pitch and it failed when I got there as manager it was like two and a half three years later after when they got in the Premier League and rowing Coyle they were still paying players off and all sorts I went you can't do that they promised the fans free season tickets and stuff I said you can't do that and so I said look I'll jump on the grenade on this but you've got to put some reality to the club structure and build it as a club for the future not because of one season in the Premier League.
6:51Christian:They all agreed. It was a joint idea. You took the wages down, didn't you, from£13 million to£9 million? Yeah, when we first got promoted, yeah. So we go into the Premier League, we spent minimum about£9 million, say, took the wage. Well, the wage bill naturally doubles because of contracts. You know, they get bonuses, including me, of course, and my staff and everyone. Everyone got rewarded. But they only put about£9 million on the pitch, but got planning for the new training ground, you know, improved the ground, which some of you have to do by Premier League rules, know that um so the whole structure of the club was better then we go down now we do reinvest a bit the second time brought andre gray and infamously or famously joey barton who was fantastic by the way for us um and sort of molded this group into a machine like group you know so the first time i had real talent i thought you know trips and danny ing's being two of the stars but other players i mentioned same time was like a business plan where we went right what do we need to get back in the Premier League and then we got there and then it's what do we need to stay?
7:50Christian:So back to my original point was the board all aligned with, right, you know your homework on British players, right? Because I know I could check with like people who had been there, you know, the school system, you know, through their education and their football education, you know, the apprentices when they're scholars, they go to college and stuff. I knew people who worked in that. So I could check the real depth of their background. You know, youth systems, what were they like? What were they like as human beings? I was big on that. I still am, but it's harder. We'll go on to that later.
8:18But, you know, what they're like is people.
8:21Christian:So the safest bets we get were English or British players. It was that simple. But then I had to carry the can, which I still carry. You had a Brexit diet, so I'm going, you know, you're like, and you get bored of trying to fight you out of the box you live in, so I don't even bother anymore.
8:36Sean Dyche:But sorry, didn't you slightly play up to that image? No. But in some of those interviews, you would say, oh, I'm just this ginger-haired bouncer. And, of course, we're in the media. No, but you've got to remember, right,
8:47Christian:if you fight against it, which Big Sam did, if you remember, and I've got a lot of time for Big Sam, by the way, just to be clear, he sort of went against it. I did and I just played along with it because I thought, what's the point of going against it? It almost gives it more fuel. When you play along with it, as you know, it just defuels it and everyone goes, ah. And then they find that you've got a bit of humour and then they find, actually, you're all right, you know. And then if you're half decent at what you do, then they sort of go with you a bit more. So back to the business point of view with the money was, so the board all aligned with that so therefore we did loads of homework on our signings we did we signed characters not just players I mean you've got to be good enough to play in the Premier League didn't worry about style because everyone's going about style we'd have been relegated if we changed style trust me we'd have got relegated because they were good players but they were good professional players solid proper professionals mentally strong mentally tough some of them battle hard and Ashley Barnes reflect the town that's what I wanted to do I said, look, I very quickly, because I played there many times through all the different divisions, you know, through 3-2, well, the old 3-2 championship.
9:51Christian:I played in all of them against Burnley. So I knew from playing there, like, you know, you call it Bourne Burnley. You go there, you didn't see Man City shirts and Tottenham shirts and whatever. You just saw Burnley shirts. So I said to the board, look, I'm aware. So my first ever interview, I said, I'm not going to promise you anything ever and there'll be sweat on the shirt. So that's what I will promise you. And we kind of forged this group of players who had a brilliant mentality towards it. strong fit and organised and took it on and then used the money as wisely as we could. That's the point I was going to make.
10:19Henry:There was a lot of talk at the time that you're ahead of the game in terms of introducing a sort of performance element to how you rewarded people. Maybe you, certainly players. Yeah. Was that true?
10:30Christian:Yeah, but like I said, the board were very much aligned with that. You know, Mike Garlick, he's as tight as a drum, trust me.
10:36Henry:Yeah. But, but. Didn't mind paying bonuses if you stayed in the league.
10:39Christian:Reward people in the right way, including myself. He was very generous to me and my staff. Give us a flavour for that. We did an idea where there was big bonuses. So it'd be like players pulled to stay in the division for starters. So they got a really, really good amount and it was pro rata. And we had a point system. For minutes. Yeah, so point system would be five points when you start, four points if you come on a sub, say, half-time, three points if you come on a sub during the game, two points if you sub unused. but the best one that kept the team together, the group together, was you got a point, so therefore at the end of the season, money, even if you were travelling and you didn't get on the pitch, you weren't even sub.
11:18Christian:But to keep the group connected, everyone got rewarded in some way. The kit people got rewarded. Some of the people, the analysts got rewarded. And they were very supportive of that. Some good people on the board who stood steadfast to this idea.
11:32Sean Dyche:Can we put some numbers on it? So in 2017, when they stayed up, it was about 8.5 million. when reported at the time went on bonuses and there were some players who were making as you say the points system were making 650 grand on top
11:47Christian:yeah yeah so yeah but if you those figures were right yeah but the but the that sounds of fortune then it is in many ways by the way let me make that clear but you've got to remember so if you were at another club let's just try to figure out the era of that season so every time you're in the Premier League it goes up 10 ,000 a week so every player you go it was 20 ,000 the first time we were in the Premier League everyone wanted the 20 number the first time we got promoted so that was 13, 14 I think it was loose track of the years then you go down the second time you come up it's gone to 30 ,000 you go well I thought it was 20 ,000 now it's 30 ,000 then you stay up two years later it's 40 ,000 you go right so it keeps jumping so we were jumping but nowhere near the others no the average in 2016, 17
12:27Henry:in the Premier League the average salary was 45 and you were well below that oh yeah yeah on base yeah base but the point for our audience is that Henry to get to your question was, you know, football, that was very prudent and sensible management. But if you say to a footballer, you're on 30 grand and you come in, but if you guys stay in the league, you get an extra 20, you know, that's up to a million quid. That's a meaningful incentive. Nobody was doing that amount.
12:53Christian:No, no, that was the key. People were doing it, but not the amount. No, we're near the level.
12:57Henry:Not the amount, yeah, yeah.
12:59Christian:And we thought it'd keep the players hungry, which it did. So the players ran in. Were you the same, by the way, Sean?
13:04Henry:Were you very happy to back yourself? Slightly more. No, but in terms of a really, you know, meaningful bonus versus your basic pay for keeping in the league. Oh, a lot, yeah. Can you give us a flavour? No, I'm not giving you numbers.
13:17Christian:But double you salary if you stay up? No, it wasn't double, but it was probably about 60%, 60%. That's what I thought.
13:26Henry:Yeah, it was a lot of money. And again, that's a lot more than your peers were doing at the time. So listen, it's only one element of the mix and there were lots of other elements. But let's... I'd like to say, Mike,
13:35Christian:garlic so sorry to go on to me just for a second you'll understand why so contractually if you remember there was loads of stories why aren't Sean like he's not ambitious trust me if you saw what I was earning you'd think I was very ambitious yes that's my I remember that garlic particularly he always rewarded me we fell out a little bit towards the end with business and life and football and all the rest of it but he always would and my staff by the way I always looked after everyone from the from the the person uh Lee Martin's a brilliant fellow the kit man Lee Martin, from him all out the chain, everyone got a piece of the action.
14:06Christian:And that was my thinking, which the board ran with. Did you get a percentage of sales? No, that was a mythical, well, I did for a period. The Premier League actually took that off the contracts from the early days. And the idea was, the reason why they were being fair was because they blatantly told me, we are a selling club. We will be selling the best players. So I said, well, if you're going to weaken my position, not deliberately, but from a business model, then surely it makes sense if I bring a player in and we develop them then I get something for that. So that's where that came from. And the Premier League changed it actually in one of my contracts because they said it was like, what do you call it, wrong thinking, what's the word?
14:45Christian:Inducement? No, not really that. They changed it because I could in theory sell a player for the good of me. The irony of that of course was why would I? So we had documents. You mean a conflict of interest? A conflict of interest, sorry, that's what I was looking for. And so, to be fair to the club, they sent the Premier League a load of emails and went, this is me, right, going, do not sell. I'm not going to name the players, but there's some key players for a lot of money. I went, absolutely do not sell this player at that level or anything. But the Premier League said, oh, no, it's conflict of interest.
15:13Christian:So that was original. I got a few staff members a bit of that as well. It wasn't huge, but it was comfortable.
15:19Henry:You know, this is fascinating because let's go back to where I started here. Six straight years in the Premier League for a club that is...
15:26Christian:Yeah, people don't realise you do because you've been in it. and with all due respect, Henry, you write about it, but you've been in it. That is remarkable. And I'm not just saying for me, because there's so many good people involved. People don't understand how difficult that is year on year. And when you're getting hammered for Brexit, you know, you don't play the right way and all that. I'm going, we're playing a way that these players, lives, families, lives, careers, the town, the whole shebang is gaining hugely. How much do you think you brought in to Burnley by keeping the Premier League?
15:56Christian:I think over the years, so, I mean, you know the numbers better than me because it's actually down the years but imagine the first the first TV deal let's say it was like 60 million then you know per season then the second one jumped enormously to 90 then it goes to one this is for Burnley don't forget because obviously some of the bigger clubs get even more bottom of the league
16:12Henry:by the time you came out was 110 million a year bottom of the league bottom yeah
16:17Christian:so I think my biggest year when we got to 7 the club turned over something like 160 million which for Burnley was like of which 145
16:25Henry:was telly money yeah yeah
Read the full transcript
16:26Christian:ridiculous
16:27Henry:ridiculous but by the way there is a very simple answer to your question and it's a beautiful segue to where i want to go which is to answer henry's question how much money did you put into i'll tell you the answer the answer is what did mike garley get paid for selling the club on the back of five and a half years in the premier league answer 150 million quid was the room of takeover value so that in my world yeah it was more than that okay but in my world that is literally value created oh i see what you mean yeah did he thank you i think we did
16:56Christian:did he sort of oh he didn't thank me in a way that you're thinking but you weren't in on the equity oh these guys honestly if he was a ghost he wouldn't say Bucci is that tight but he was very rewarding to me so I will say that but not in that way not when we sold the club there was no gain for me when they sold the club I didn't get personal gain the board members did and rightly so by the way because they backed the club good people
17:18Henry:yeah but my point Sean is the new generation of owners let's do that so you're actually the guy who bought the club in December 20, Alan Pace, is the new breed of owner. There are many of them now in English football. He is at heart a financier. He has a very strong career in Wall Street. He's a private equity investor, very much like the owners at Chelsea, for example. Yes, he's got some US sports experience. That seems to be a common pattern, a common profile. They're finance guys. They understand how to create wealth and they've had a bit of time in US sport and want to see if they can apply that knowledge in British football.
17:56Henry:Now, those guys understand more than any people on the planet that management teams make their investments more valuable. And it'd be completely normal in their businesses for the CEO or the manager making the value to be rewarded with equity. And I would look back and say, you created£150 million football club.
18:18Christian:Yeah, I mean, that was probably something that would have... I think Mike Garlick particularly, because he did... The reason I mention Rocks, I did my deals really me and him. Yeah. And I think, actually, he would have probably gone for that because I'd done enough at the club. He would have probably given me a bit if I would have asked for it. But he did reward me really well, so there's no gripe for me about that. Yeah, you got paid. We say you got paid off the top
18:36Henry:through your bonus culture. Yeah, yeah, yeah.
18:37Christian:So there was no gripe for me. And I didn't... I mean, it would have been nice if you got a bit at the club and that deal, but I didn't really need it for one. I didn't really want it. I was pretty much heart was in the club, the good of the club, really. And they all were. Did it change? I mean, what did change when the new owners came out? Well, what changed business-wise was the forefront of going from an earthy, stable, community-based thinking club to this kind of Americanised model of, you know, social media everywhere, you know, pushing that, wanting to do documentaries, which they did do, of course, and all that.
19:17Christian:And I was like, in my opinion, and I'm sure Alan wouldn't mind telling you, because there's no other angles than I always tell them the truth. I said, you need to slow down. I said, this is, there's people been working in this club a long time. There's a fabric that holds this club and the community together. So for me, it'd be small steps and then, you know, leak it. But they wanted to, you know, do the, I suppose the stereotypical American thing in life, not just in sport, in my opinion of my life, knowing American people as I have done for many years. It's everything now, you know, no, no, let's push, let's push, let's push, let's be dynamic and everything.
19:49Christian:And you go, yeah, that's fine. but it's just not that type of club or that part of the country you know what I mean it needs to be sort of softly softly and brought in steadily but they wanted to really run with it at first it was like look we're happy what you're doing we want to continue they signed me on a new contract and stuff like that very much rewarded me they started pulling pieces pulling it out the bit of the jigsaw they started going oh we're going to change this and you know you had a football director who used to be a lawyer and you suddenly go with all due respect you're going how's that going to work then you know what I mean and it was just putting nine people into these positions and I thought, I'm not anti it, but I go, you've got to, you have a skill set, you've got to know, do you know what I mean?
20:27Christian:I started going, hang on a minute, so I'd have meetings in the end and it was like, you know, as I'd always say, you know, the American guys all came in, good people by the way, nothing wrong with that, but it was a business, they go, they kept saying, I remember Alan, he goes, I hear you and I go, you hear me, but you're not listening at all. You know, I said, I've known you a while now and I'm telling you, you're taking bits out of this which don't need taken out and overseeing things. Why haven't we got a report on this? Why haven't we got a report on that? I go, just talk to me. Do you know what I mean?
20:54Christian:I said, because I've had my hands over this for nine years. You know, I know the warts and all. We constructed it.
21:00Henry:Did you sense it was going to come to an end when it did? Oh, yeah.
21:03Christian:Oh, long before it did. Long before. Well, I knew. I thought, I can't work like this. And they probably thought, we can't work with this guy. Do you know what I mean? Okay, fair enough. Yeah, so there was no drama. I mean, I remember to this day, I've been all right, you know, when I've been sacked, I've been all right with people because it's a business. They're not nasty people. You know, it's a business. They make decisions. The only bit I couldn't to this day, I can't understand, was it cost them a lot of money to get rid of me and they put a team of novice erdlers in. And I went, so you've got eight games to go.
21:30Christian:You're not in massive trouble, but not in massive trouble, certainly not insurmountable. I've been down that road many times. And they allowed, you know, like Ben Mead to take over with, like Jacko is a great fellow, by the way. You know what I mean? And you just go like, how does that make sense you know if they would have put Sam Allardyce in right or you know what I mean I would have went fair play and I would have said Sam get on with what you're capable of
21:55Henry:that's a very good segue to the next big chapter in your career which where I guess you were in that sense rather like the way Sam used to get parachuted in I'm talking Everton after an incredible period really of instability at that football club managerial change financial crises. You land at Everton, I think, in January 23. Is that right? Yeah. And the team are two points from safety. A person near and dear to me, Bill Kemwright, I think played quite an important role in getting you in, Sean, didn't he?
22:33Christian:Yeah, he'd, well, you know, from behind the scenes, he'd wanted me in there for a number of years.
22:37Henry:He had, he had.
22:39Christian:But that was another myth, though, because they made out that I'd turned it down or they'd turned me down. They hadn't. it had never been offered to me I'd never spoken to him but I knew that Bill was a big fan of mine actually it's funny because I remember another thing with you being in the media particularly is when he first picked up on me was because I did an interview at Burnley and he watched the interview it was on Football Focus I think and basically one of my lines I said the thing that's going to be the trouble of the future in football is going to be keyboard warriors and he picked up on it and I said that's what we've got to be careful of and he picked up on it and he said I never forgot it That was like five years before I ended up being the manager.
23:15Christian:And he said, it just always stuck in my head, your viewpoint of what was likely to become the norm now. And so he'd always been a fan. I knew that under the radar and made that clear to agents and people. And even Mike Garland used to say to me, he said, oh, Bill's a big fan of yours, you know what I mean? But I never, against popular, another myth that I'd been interviewed, I hadn't. It was only at the time.
23:37Henry:One of the reasons for that was that behind the scenes, obviously having sold the club Bill made, what, you know, literally, God rest his soul, I think it was a terrible mistake where he sold the club but kind of stayed, to some extent, involved. He was certainly seen to be involved. He's the oldest school. He was the most... I mean, he literally had blue blood. He was the most passionate chairman fan I think I ran into in all my time in the game. But yes, he just wasn't influential. He was the worst possible combination of visible but not really influential for quite a long time. And they went through a few managers, as you know, some deeply unpopular with the fans, of course.
24:19Henry:But I think after it just didn't work, finally, I think Mr Mashiri listened to Bill and got you in. And you kept them up, final day of the season. That Bournemouth game. Oh, my God.
24:30Sean Dyche:I mean, that was just mad. I mean, I remember when the fans were celebrating and they were singing, sat the board and obviously celebrating, staying up and you walked into that press room there that tiny press room and sat down and said this club can't go through this again we have to achieve more and I think you'd actually had a word with the players and saying listen yeah I had
24:49Christian:yeah because because I just a turgid week that you know we were down to brass tucks with injuries everywhere we had players some who were nameless who didn't want to play almost really? oh goodness me so we're piecing together we changed for about five that's cowardice oh goodness me I can't really end stories in football we changed to back five sorry that is everything that you don't stand for well we've got more stories than that trust me so we had to change to back five we've got Dwight McNeil playing left wing we've got Jimmy Garner fantastic them two getting on with it and we we we we we had no centre forward that season Damari Gray played up front we had nothing nothing else he was injured doing well and all that sort of stuff and we pulled out for 1-0.
25:37Christian:Decore was amazing for me from day one that I got in there. Frank had fell out of him and no doubt, you know, I spoke to Frank since I got well. Frank doing brilliant, of course, at commentary currently. And it's just a clash of people and personalities but I got him straight back in, loved him immediately. He played, if he's fit, he's playing for me and he was terrific and he scored a worldie on that day. He did. I must say, you know, a real positive that Everton fans I think will agree with, I've never heard a louder statement than that ever in my career and I've been in football all my life.
26:05Christian:it's the lap the noise of that moment was incredible and the final whistle the two things I'll never take away from my career and that is them two moments it was unbelievable the power of the sheer volume it was like shaking you you know what I mean I can feel it now it was incredible but what a terrible week to go through you know to know that a club without history is on your shoulders as manager you can't go out and tell the truth of what's going on you know because it undermines the team at Endermonzer Club at Endermonzer Assets I've got to sell some of these players you know because I've been told that there aren't going to be electric going in here unless we sell these players so we've got to stay up you've got to sell the players at that time you've got to play the beautiful game you know me and I say why aren't you doing this why aren't you doing that and you've got no voice you've got no voice internally as a manager going you know it's like the silent scream you know what I mean it's like that famous painting you know the silent scream it's like that you just think can anyone see Edvard Munch Can anyone see what the truth of this story is?
27:07Henry:I mean, from a boardroom perspective, business perspective, and I was looking at this yesterday, Sean, I don't think a modern manager in the Premier League era has had to cope even closely as much as you did with off-field difficulties. It was incredibly difficult. You're literally talking about after the Russia-Ukraine war kicked off and Usmanov was sanctioned, that relationship between Usmanov and Moshiri to this day a thing of mystery, but actions speak louder than words. A£30 million sponsorship deal had to be pulled immediately. The club's in a financial meltdown. That's what triggered two things.
27:48Henry:A lack of capital, as you say, struggling to pay the electricity bills and the imminent and obvious day of reckoning on financial fair play. Because if you pull out£30 million of revenues and all your player contracts...
28:01Christian:I got told by the way that was all going to be fine.
28:03Henry:Yeah, I'm sure you did. When I was interviewed, I was like,
28:07Christian:what happened to it was all going to be fine?
28:09Henry:Exactly.
28:10Christian:I was like, great news.
28:11Henry:Yeah, well, to us, you know, to rival club, you know, directors and co, it was obvious. It was just a question of when. So you had that going on. Obviously, Machiri had to sell the football club. You had the whole drama that nearly the whole of the next season, 777 had agreed to buy the club. Oh, there was all sorts.
28:28Sean Dyche:We called them 999.
28:31Christian:Well, there was all sorts going on. I mean, every press conference was like a war zone because the media was thirsty for more trouble. And your rivals were piling on trying to get you.
28:45Henry:I think thirsty is a bit harsh on us.
28:47Sean Dyche:I think there was huge sympathy with what you were going through
28:52Christian:in terms of... Views, I'm not going to go on about the media here because, you know, my feelings are... Not the keyboard warriors, but... No, but the view's not news now. Everyone sells views. It used to be, to be fair, and I'm not just saying it to you here, you'll write what your belief is in anything, right? That's why you're a top writer, because you listen, you observe, Yeah, but I'll stick up for the Mersey.
29:11Sean Dyche:The Mersey reporters, who the Andy Hunters, the Paul Joyces, the Chris Bascoms, people like that, I think they care about the club. That's a separate issue, but I...
29:19Christian:No, I was thinking more... There was a lot of support for you, I think. No, I was thinking more the greater world of media. I wasn't actually thinking specifically... Well, not just that, but I was asking... they were that enthralled by sort of like let's bring more drama to it all I mean I was answering to I mean once this does annoy me about the media by the way I'm going off piece a little bit but it's important to get out there about myself was for example I'm sitting in a press conference and they're piling on because we're the team are not winning but no one's thinking about what you're talking about as a business that's all gone by the way and it's all there right in front of everyone's eyes but it's like why aren't you doing this why aren't you doing that and that's the least of my worries I'm thinking They were going, why aren't we playing this way?
30:00Christian:Why aren't we doing that? Why aren't they playing better? In my head, I'm going, don't even worry about that. This club's got way more going on than just what you're thinking. So when you answer to something like this, so somebody in the media goes, can we ask you a question? And I go, right, as soon as I say that, I go, so this is obviously off the internet. Is it true that you slapped Dominic Calvert-Lewin, right? And I started laughing and went, really? Are we really going down that road? headlined Deitch denies slapping Calvert-Lewin and that's when I go right enough now oh come on this is a complete nonsense and that's why I think the media now are going unfortunately it's getting worse anger selling anger as I call it just selling it
30:42Henry:and I just couldn't believe it
30:44Christian:and your point back to your point that was much more important to me all this I'm having to answer this utter nonsense utter woke nonsense utter woke nonsense of course you never actually said that did you just to clarify that you should have copyrighted it I've got a company called utter nonsense have you? utter nonsense so anyway right so back to your point and I totally agree there's so much going on behind all this silly minutiae stuff I'm having to deal with and honestly in my head I'm going don't worry about all this but I have to answer to it I'm thinking can we sell so and so can we sell how can we get the wage bill lower can we get the best of them got players who you know their agenda is not my agenda or the club's agenda you know I'll pull in the old you know the old life jacket and I'm going yeah really what you you think the fans think that you care because you're pulling the old life jacket on and I'm going come on you know when they score you know the old I'm going come on do you know what I mean I'm going really
31:37Henry:we have to land this point that that to cope with you know a completely failed takeover that's that's in the backdrop for the entire season what ended up being initially 10 but ended up being net 8 points deduction you finish 15th despite that that would have been 12th without the points deduction. Don't think you were able to bring a single player in. You're forced to sell some of your best players. I think that's a fantastic achievement.
32:03Christian:Yeah, I mean, well, I said that. So when I came out there, if you remember, in my statement, I said, I see this as a fantastic period. And in the interviews, I say I'm incredibly proud of what we all did, by the way, not me, but I had to add it up. But do you know what the link is? Across the end to this day, we did a brilliant job. But do you know what's interesting to me
32:20Henry:is that the comparison between Burnley and Everton in your shoes, and I'm saying this as, you know, a businessman who's bought and sold businesses my whole career, who understands that world like you understand football, okay? I am telling you to your face that Burnley could never have been sold by Mike Garlick to Alan Pace without what you did in those five and a half years of making it, quote, an established Premier League club, okay? Well done. He owes you a beer. Turn the clock forward, Everton. He owes you a brewery. I'd have to buy it. Let me tell you, Everton, you come through a season, so you kept them up first time around, fine, that is what people expect Sean Dyche to do.
33:01Henry:Yeah, yeah, yeah. You did it. You then go through a season that I've described graphically as I think the most challenging off-field set of circumstances I've seen in my entire football career as what you were dealing with. You come through it very comfortably, 15th that could have been 12th, and lo and behold, the 7-7-7 deal that we all know is going to fall over, falls over, but then the Freakins arrive and very soon after that they announce their takeover I think in September and by Christmas that deal completes I think it completes literally the 20th of December okay so you're in your second full season and within a matter of days on the day of a cup tie you're bombed out by Freakin
33:42Christian:yeah it wasn't quite like that because and I will back this because I think this is fair and I always try and be fair and really as honest as I can be that's what it looked like from the outside and I thought it was incredibly unfair. Yeah, that bit's fair. So what had happened was, the demise was coming, right, and I knew we needed new blood and we couldn't get anything done. It was going into January. We played at Bournemouth away. And as a football man, because of my years in the game, my instinct, if you like, I ran Kev Thalwell. We played at Bournemouth. We were awful. And the players were dying, right?
34:16Christian:The weight of Everton had come back. So during that period, the fans were incredible. but the fan expectation is really high and the period of togetherness was waning a bit it'd gone back to that kind of why aren't we doing this why aren't you playing them you know every player at the club you say the best players are always on the bench you know in the fans view why aren't you playing them why aren't you playing this why aren't you playing this why aren't you doing that and that had started to grow again now the weight of Everton not for me as a manager I can take the hard knocks I've proved that for many years the players were suffering I could sense it so I spoke to the club to be fair to them, well, to Kev Thalwell, and I had an honest chat with him, and I said, look, I can smell this changing.
34:55Christian:I'm not doing two years of graft here for this to go the wrong way. I said, no chance. So we're leaving this in good shape. If you remember, they're outside of the bottom zone. The team are in good shape physically. They all look, you know, there wasn't a lack. You know when they go, I mean, it's driving me mad lately, which I'm sure we're going to do with the first thing, you know, he's lost the dressing room. It's a load of nonsense, you know what I mean? You can tell. I hadn't lost the dressing room. they'd lost the edge that it was that we had during that period of 10 points deductions and all that that edge that brought everyone together including the players and the fans that was very obvious yeah everyone went bang and I had no BS from me I sat there going back to that point I sat there as soon as that happened I said right here's the league table before here it is now no excuses that's it lads right there that's the challenge and I went are we all on board and they went yeah that's how simple we kept it when that happened rather than big dramas and all that.
35:47Christian:So anyway, fast forwarding, I just knew it. I said to the staff, I can see it in these lads' eyes. The weight of Everton's got too powerful and they need it to lift and the only way of lifting it is the manager goes. And I actually said to him, in my opinion, bring Moisey in, if he'll do it. So Moisey brings me a few days later when I'm sorting things out. I hadn't done the deal or I'd just done the deal, I think, to go. Sorry, you were still there? No, no. I advised the club I would go for Moisey. When I'd done the deal to go, with the club, you know, contracts and all that, everything was agreed.
36:20Christian:Moise rang me and said, look, I believe you told them they should ring me. They've rang me. What do you think? And I said, I told him exactly what happened. And to be fair to Moise, because I got home with him and he's a good bloke, proper thorough, old school thinking, clear-minded bloke. He goes out in his first thing, he said, no, I suppose, Sean, everything he said was right. Players are in good, because in my leaving stone, I said, the club and the players are in really good shape. I got battered for that. You know, fans going to, you know, keyboard. I was going, what's he talking about? We're in good shape.
36:45Christian:Moisey went straight and they went no he's right so there's no problems there everything was left in very good order the staff knew what they were doing the training ground knew what it was doing everyone knew how many other managers would have done what you did yeah but I'm not trying to be I'm just trying to be me right because I know even people who are watching this they'll be saying oh look at him trying to be you know I don't know rewarding himself for his work but I'm just being honest it's the hardest thing now you tell people the truth they spin the truth into a non-truth and somehow make it you're thinking you're mystic meg you know i mean i'm going no i could just see what i thought was going to happen and i did not want that to happen we've done too much work there was too many good people in the background of everton who didn't deserve for this club to start going backwards
37:28Henry:to where it was when i took over okay i sit here um and i'm saying to myself what are we now we're We're early March. You had 114 days at Nottingham Forest, Sean. We did a show a few weeks ago about imagining we're in the Man U boardroom with Jim Radcliffe trying to shine a light. On my experience, Henry's experience of what sort of criteria an owner, a chief exec will apply in different circumstances for managerial change. And I literally looked at those notes last night and I thought, you were the absolute standout candidate for Nottingham Forest. You ticked every box we said were key. Fit, context, track record, cultural connection, know the DNA, available without huge pay, you know, just perfect.
38:22Henry:Live in the area. And I don't understand, I honestly don't understand why you're still not there.
38:28Christian:Well, I don't statistically and factually. No emotion to it. If you look at the stats and facts, even after the last game against Wolves our current form at that time was 9th in the Premier League and talk about current form, look at their form they then had the 2-2 with Arsenal and they beat Liverpool
38:47Henry:that was a very simplistic analysis, that draw with Wolves they're decent now, aren't they?
38:53Christian:very odd situation, 35 of us got I think it's only the second time that's ever happened in Premier League history not won the game or something like that so the stats and facts were there, clear as day from my record from when we got there to when we ended we'd have been 12th in the Premier League so on factual data and analysis I can't understand any of the decisions that were made but the way football's changing is this and this is we witnessed it so we're all ex-Nighton Forest people one degree or another obviously Woney and Stoney being the main ones Woney had 10 years and Stoney was sold for millions and you know good people in a football club Billy Mercer had even been on loan there the goalie coach Tony Loughlin had made his debut there and scored for you.
39:35Christian:All of us had links to Nightingale Forest. So when we got in there, forgetting about whether you're a football genius or not, people who care. And I made that really clear. So I got offered the job, told Mr. Maranacis the absolute truth of where I saw it. The truth of what I thought the club is. And what were the goalposts?
39:48Henry:Keep us up or do better than that?
39:50Christian:Of course, can we fight on two levels, you know? And the thing is with football now, and this is what I was going to go on to, the bigger picture of this is of football. It's like, how can I describe it? it's like selling chocolate teapots now. You know, people just, they come out with these stories about, we're this club, and you go, no, you're not. You've had one good season in 30-odd. You know, trying to remind the fan base, this is where the keyboard warriors get really powerful, by the way, trying to remind the fan base of the truth of what it is rather than what you think it is. It's very difficult now.
40:22Christian:Very, we had a period at Everton going back to when we did that, but then it soon drifted into this, why aren't we doing this and why aren't we doing that? and the reality went very quickly. But you've got to remember, the reason bringing Everton up and linking it to Forrest is, you've got to remember, there's only 10 % of this is what you imagine. There's 90%. So I'm living in the area of Everton, for example, people coming up to me, the real tough is, they'll be going, we think you're doing brilliant. But the 10 % spread the anger and the hate and all that and that's just the way life is now.
40:52Christian:10, 15 % a keynote. And then the media start, mass media, not the local media, start selling what they think. it's like if you're selling anything right you're going to sell what people want and they want that nonsense they want clicks you know see how many clicks i can get so but the fans were not a problem at forest for you were they no no but that's my point but there's a 10 isn't there of people i'm saying who they they start they sell anger now but why would the board listen to that what i'm saying is the fans well because that's a different ballgame that's up to them um but the fan the fan base underneath all that were well aware you know i live in the area people going look and in the summer don't forget and I said this in many interviews but trying to rebalance football now is very difficult because everyone wants more more more so for example I live in the area during the summer I was seeing people because of the brilliant season they had last season which was brilliant but it was weighing at the end of the season by the way he got 8 points in the last 9 games or something so it was already weighing he didn't win a game pre-season didn't win a game at the beginning of last season it was 1-1 but there was a lot of politics in that Sean as well wasn't there well that's a different thing but you still got to win games but the fans I was saying before I even went in there.
41:56Christian:Longworth Rising linked to 9-5. I was saying to him, trust me, it's going to be really difficult next season. But the myth that Forrester regathered pace, you know. They spent a lot.
42:04Sean Dyche:They spent a lot last time. 160 odd million.
42:06Christian:Yeah, but look at who they bought though.
42:08Sean Dyche:Yeah.
42:08Christian:Who's your stalwarts? You tell me a stalwart Well, it's interesting. That last game,
42:11Sean Dyche:only two of the players from that investment actually started.
42:16Christian:Yeah, so, you know, what are you signing and what do they mean? Now, I believe there's some good players there and they'll become better players. But everyone thinks you can sign something because they cost money and that's it they're a Premier League footballer they're not it takes time time is a commodity you have not got the currency of life is not time anymore it's not patience it's now now now so you're going to Forest it starts off with this really good spirit of all Forest people who care and there's no two ways about it we do and we still do there's no way I want drama and the first 10 games
42:44Henry:went well I can assure you I didn't want Burnley
42:47Christian:to go down and they did I didn't want that just to be clear all that nine and a half years of my life given to Burnley why would I want them to fail Ridiculous. People thought I did. Ridiculous. Never. Everton, no chance. I did the right thing there and it's flourished ever since. Good decision from me. Fact. Forrest, no chance I want them to hit the skids. No chance. Even now. Not an angry bone in my body. It's just reality as I call it. This is reality. Honestly, this is reality. Modern reality. Win, yes, brilliant. I mean, you know the myths coming out there, football last season was brilliant.
43:22Christian:We all know the football at Forrest last season. and I was a big fan of it, but it wasn't brilliant. They were winning. That's the difference. When you have such managerial churn... You've got these myths that you've got to... You're trying to calm this all down. Yeah, but I'm sure what I'm not clear is,
43:35Henry:what was the... Why are you not there?
43:38Christian:Well, that's the decision, isn't it? That's where players get involved, speaking to their ownerships, and ownership listens to players, and players... I mean... That's wrong, isn't it? I'll tell you, oh, but this is life in football now. It's changing. But that undermines the manager, isn't it? Right, let me ask you this, because you're in the media, right? And I'm really intrigued. you've been in football on the inside and you're in the media, right? And bloody good at it. Let me ask you this. Imagine this to a modern fan reading this. And this is a lot that was coming out. The players are tired because they're working them too hard.
44:06Christian:Since when has that become a currency that is almost like, oh, what are they doing working footballers too hard? If you'd have written that 10 years ago, people have gone, every fan would have gone, what are they talking about working? They should be in there every minute of every day, blah, blah. Now, I mean, I couldn't believe it, honestly. Oh, he's working the players too hard. I'm like, when did that become a bad thing? It was literally a negative thing. Were the players saying that? No, the media were saying that. I know the media were saying that. Where are they getting it from? Well, maybe so.
44:35Christian:And I'm scratching my head. Me and my staff are going, well, we've got all the data, the stats and facts. I've been doing this a long time. Every bit of data we've got, from training, schedules, everything. Premier League stats, where the team are at, lowest physical performing team in the Premier League when we took over. So what do you want them to do then? Not get them fitter. I mean, it's just madness, right? This is facts, by the way. This is facts.
44:55Sean Dyche:But sorry, did any of the players say that to you, that you're working us too hard?
44:58Christian:Yeah, of course. They did? Yeah, honestly, I could tell you, but this is not just football. This is not just Nightingale Forest. I was with Thomas Frank the other day, and, you know, good people, Gareth, who I get on brilliantly with. And, you know, all of us, we've had all these myths about everything. But the bit I'm trying to get to, this is where I was saying about the 10 % of football life now, keyboard warriors, media, whatever you want to call it, That for me is a coupon buster. Whether players were working too hard, I've never heard that as being a negative ever in my life. I cannot find out.
45:28Christian:What we're asking the players to work hard for a football team to wear the badge with a bit of pride. I'm going, come on.
45:33Henry:Saying it to your face, you know, knocking on your door, maybe the leadership group, maybe the skipper, maybe a particular player, knocking a boss, I'm absolutely knackered, working me too hard, whatever. You're old school. I think you probably set him right, but that's okay. but whining to an agent who tells a journalist who feeds it out into the 10 % that's different is that what we're talking about
45:55Christian:that's modern football that's agents to get on with the press favours for favours from agents not all but there's some good agents by just to be clear I know you know that there are some very good agents so that I'm clear but there's some that are not so good and they just protect the player without realising you're actually damaging everything around them including them because we all know by the way as you know as managers the Wolves talk I know the brothers and riders in all of my career and I certainly know the ones at Forest. But they'll get wheedled out because life's like that. You know, they will get found out.
46:23Christian:And I need to make this clear. This is really important to me as a football person and as a person. Mr. Maranakis was nothing but good to me and straight. His final decision is a strange one. But as a bloke, with me, personally, I've got no gripes at all. So have the players... Nemo is sudden meal toss, all the powers that be, no gripes at all. So have the players
46:41Sean Dyche:let Maranakis down?
46:43Christian:That's for you to put together. Sorry, you're the one
46:46Sean Dyche:who's in the middle of it.
46:47Christian:Yeah, but I'm not going to get involved in all that because I'm not on this show to where you go to talk about it. But the key changing manager,
46:51Sean Dyche:at some point you've got to look at the players.
46:54Christian:Yeah, but that's up to him. That's up to the ownership. That's up to their model. Models change at different football clubs. Some models are still the manager is the manager. That's it.
47:03Henry:Okay, this is key stuff. Some are not. No, no.
47:07Christian:But the reason why I'm not going to get involved in it too much is this. I still care about what that job is and I still care about that football club. I do not want anything but good on that. even to this moment as I sit in now and I've just been sacked. I don't want anything that's good for the ownership. I don't want anything that's good for the new manager, the players. Let me make that clear. It is a bit of a head scratcher that I'm sitting here talking about this. That's the bit I will say because the stats and facts are very clear. But what I'm trying to say is that the pressure on football clubs now, going back to ownership, models, finance, is enormous from, believe it or not, people do listen to people sitting on a computer it could be someone who's got day release from a you know an institution and they're they're ringing in that thing is and i'm serious and owners and owners and chief execs and players i use that means with the players all the time right and this is every player this is not forest this is all playing groups i've dealt with it's your choice to use social media and i'm not anti-social media just to be clear it's another myth of mine i'm not against social media at all but use it wisely and remember who's writing on it because with all due respect, right, and I swear I say this to fans when I meet them and they start grilling you or giving you a bit and I go, what do you do?
48:20Christian:And they go, I'm a plumber and I go, well, I wouldn't ask you to pull, you know, plumber in boiler room, would I? I wouldn't tell you what to do, would I? So why do you think you can tell me what to do about football management when I've been here all my life? That's the thing in football and media. So I just say to the players, just be careful because then people you think, I mean, you're brilliant, brilliant, brilliant. it might be an IT consultant why do you listen to them but you won't listen to me as manager and that's how life's getting in football it's very peculiar but players will listen to their agent and you know their cousin and their whatever and someone on social media they'll listen to it and believe it and you just go like I don't know how this works I really don't I find it unfathomable
49:01Sean Dyche:is this a general issue that players are looking at the manager rather than themselves?
49:09Christian:I think it's got... It's not all, by the way. That's the other thing. You've got to remember, it's similar to my rule of thumb about the media. You're looking at 10 % or 15 % which are selling this hate thing. This is not a myth, by the way, because I've been doing this a long time. I know you're in it. But I'm telling you it's changed. In the eight months I was out from Everton to going to Forest, I'm telling you it changed. It's selling hate now, massively. Well, we're quite an angry society, which reflects that. Yeah, probably is, by the way. Yeah, I agree. I'm not into politics massively. but yes, I think there's an underbelly of the country who's not happy.
49:39Christian:Simple as that. That goes into football stadiums, it always has done. But the 10%, 15 % is similar with players. You've got some brilliant players out there, great pros, it's still nil. But the 15 % or so, you know, you're going, oh, when you're pulling your arrow, you know, their one and first for excuse now is insurmountable. I've never seen it as high as, it's not my fault, it's your fault, you know, about everything. And I've never seen it as powerful. I mean, it's ironic now when these players now brought through these incredible academy systems, taught everything they need to know. They know tactical, they know stats.
50:13Christian:And yet, on a Saturday, if you lose, well, you didn't tell me what to do. And you go, really? So you've had a lifetime through an academy system and you're telling me that you don't know how to press someone. So you want me to show you now how to press someone, and yet you're you. You know, and these are key players, and I'm going, right. But last week, when we won 3-0, you did know how to press that someone the excuse levelling football has gone through the roof have you had enough of it? I will question my next move definitely I went back into Forest I was already questioning it I went back into Forest because I had a gut feeling about doing the right thing for a club that is you know I care about I'm sorry unfinished business
50:54Sean Dyche:in a way that emotional pull
50:57Christian:I'm not like that football's never defined me as a person Absolutely not. I think you're a perfect fit. I might do it on the outside looking in, but it doesn't define me inside. I know what I am. So I could branch off this minute now and do what you're doing now and be quite happy. You know, I've done my bit. So if I do more, great. If I don't do more, I won't be crying over it. I won't be, you know, yeah, but you're left with this moment or that moment. Okay, dear, not bothered by that. I've given my lot. I always do. So I've got no problem with that. So if I choose to step away, it will be my choice.
51:28Christian:It won't be because no one will employ me. I could serve I'd offers already by the way so that's not a problem good level yeah yeah top level but the point is you go do I need that do I want to make a decision not at the moment
51:41Henry:Sean it's been an absolute pleasure having you on fascinating insight and I wish you all the best I'll tell you one thing keep your phone on in sort of second week of October because when a club gets in trouble in the new Premier League season I promise you you're the guy we'll get you out of a festival yeah thank you So to our audience, thank you very much for your attention. As always, you by now have figured out you can find us in all the places you get your pods. Please subscribe. Give us your rating. Maybe send us a question. Next week, we're actually going to take some time and answer some of the many questions you've already sent Henry and I.
52:16Henry:But in the meantime, thanks for listening. We'll see you next week.
52:46Sean Dyche:We'll see you next time. So put that fork down. Try the new wraps today in app or at order.sweetgreen.com. Available at participating locations only. 30 years ago, Blinds.com broke the mold and made custom window treatments easy for everyone. Over 25 million windows later, we're celebrating by giving our customers up to 50 % off site-wide during our anniversary sale. Whether you DIY it or want a pro to handle everything from measure to install, Blinds.com has you covered. Shop online, access real design professionals, and get free samples. Thank you for 30 amazing years. Shop the anniversary sale now through March 11th and get up to 50 % off site-wide at blinds.com.
From the publisher
Takeover dramas, relegation dogfights, shifting dynamics in the modern game. Sean Dyche has seen it all.
In his first interview since leaving Nottingham Forest, the former Burnley and Everton manager joins Christian and Henry to talk money, power and politics in football, breaking down just how complex and challenging life in the Premier League can be.
From heavily incentivised contracts for players at Turf Moor to a revealing dissection of what really happened at Everton and fighting fires at Forest, Dyche shines a light on just how much managers have to handle behind the scenes.
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