Weddings: Romance and ritual

20 Sep 2025 · 49 min · 26 chapters

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In short

The episode explores why weddings feel irresistible by tracing wedding history, rituals, and how modern consumer culture shapes them—contrasting ancient ceremonies (e.g., Hindu vows) with “invented traditions” (e.g., the white wedding dress) and the wedding industry’s pressures and costs.

Guests and backgrounds

  • Shania Arora: Wedding photographer (co-founder of Knitin’ Arora photography), host of Wed FM India; also discusses Indian wedding practices and social issues behind wedding setups.
  • Vicky Howard: Visiting fellow in history at the University of Essex; expert in history of retail; author of Brides Inc, American Weddings and the Business of Tradition.
  • Marie Haverley: Senior lecturer/event management at the University of Winchester; deputy head of the business school; wrote The Practical Guide to Wedding Planning; former wedding-industry professional.

Key claims

  • White wedding gown became a late-19th/early-20th-century US mass ideal (popularized after Queen Victoria’s 1840 wedding); many wedding traditions are invented or commercialized though still meaningful.
  • Church authority in Christianity rose later (UK law requiring church marriages in 1753).
  • Love marriage is historically limited; many unions were family/transactional until later shifts.
  • Indian weddings preserve core Hindu rituals while changing partner-selection and scale.

Notable examples

  • Hindu wedding: father places bride’s hand; couple take seven rounds around sacred fire; vows from the Rig Veda.
  • Listener stories: English-Spanish wedding with cake and dancing until 4am; Zambia wedding without pressure to wear white; Vegas wedding after family illness; Indian “three-day marathon” designed around nature elements.
  • Royal/media influence: Victoria’s white dress; Diana/Charles (1981) watched by ~750 million; Hollywood films and department-store tie-ins.
  • Industry economics: US average wedding cost cited (~$44,000 in 2018); Indian bridal couture costs (lehenga ~10–15 lakh rupees) and gold/jewelry spending; consumer pressures and debt.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Memorable Wedding Experiences

1:22 to 2:15

Guests share their most memorable wedding experiences.

“who got in touch to tell us about your most memorable wedding experiences.”

The Impact of Weddings on Life

2:15 to 4:08

Discussing the emotional significance of weddings.

“This is really the best wedding I've ever been to.”

Historical Perspectives on Weddings

4:08 to 7:58

Exploring the historical context of weddings and their evolution.

“So the mehendi, when you put henna on the hand, we call it mehendi, was on a breezy rooftop.”

Rituals in Hindu Weddings

7:58 to 9:48

Understanding the rituals involved in Hindu weddings.

“Honestly, people joke you need snacks, a break and maybe even subtitles sometimes.”

Christianity and Weddings

9:48 to 12:10

The role of Christianity in the evolution of wedding ceremonies.

“So there's clearly a strong historical link between weddings and the Hindu religion there, as Shania was saying.”

Changing Dynamics in Indian Marriages

12:10 to 14:01

Discussing how arranged marriages are evolving in India.

“And I'm so glad because of that, the divorce rate and everything is lessening.”

Listener Memories: Sontani's Intimate Wedding

14:01 to 15:10

Hear Sontani's personal account of her memorable and unique wedding experience.

“Let's hear now from one of our listeners, Sontani in Zambia, and her memories of her own wedding in 2017.”

Origins of the White Wedding Dress Tradition

15:10 to 16:14

Discover the surprising history behind the white wedding gown and its cultural significance.

“Sontini mentioned there was no pressure from her friends or family at a wedding in Zambia to wear a white wedding dress.”

The Cost of Weddings and Consumerism

16:14 to 19:35

Explore the financial implications of weddings and the consumer culture surrounding bridal attire.

“I want to know, though, is there a specific event or a moment that sparked the idea of the white wedding dress being, I'm thinking mainly of Queen Victoria, that made it popular?”

The Evolution of Wedding Celebrations in India

19:35 to 23:20

Learn about the extravagant nature of weddings in India and the shift towards meaningful ceremonies.

“Wedding dresses, the wedding ring, the engagement ring, all of these things are major expenditures, not to mention, you know, the hotel, the honeymoon, the venue for the reception.”
Show all 26 chapters

Influence of Royal Weddings on Trends

23:20 to 27:02

Examine how royal weddings shape cultural expectations and fashion in the wedding industry.

“The music we heard there will be familiar to many married couples as Mendelssohn's Wedding March, which is taken from a suite of incidental music he wrote for Shakespeare's A Midsummer Night's Dream.”

Wedding Planning: Stress and Expectations

27:02 to 28:01

Discuss the pressures and stress surrounding wedding planning and societal expectations for brides.

“Well, a billionaire's wedding watched by millions around the world, it's going to require a huge amount of preparation by professionals experienced in event planning.”

Understanding Wedding Stress

28:01 to 29:10

Explore the pressures and expectations surrounding marriage and weddings.

“What I can tell you to be a professional here.”

The Podcast's Purpose

29:10 to 30:13

Learn about the deeper societal issues covered in Shania's wedding podcast.

“Is that one of the reasons why you started a podcast, Shania?”

Weddings Beyond the Glamour

30:13 to 31:34

Discover the hidden stories and ethics behind the wedding industry.

“And when her life was falling apart, everybody was telling my mom, Just get your daughters married.”

Weddings as Consumer Culture

31:34 to 33:12

Understand the commercialization of weddings and its implications.

“And if we tell these stories honestly, we can inspire change while still celebrating the beauty of our traditions.”

Shifts in Wedding Trends

33:12 to 35:08

Listen to personal stories about changing wedding practices and expenses.

“It is, of course, impossible to generalise about weddings in all their infinite variety.”

Destination Weddings on the Rise

35:08 to 37:18

Explore the growing popularity of destination weddings in India and beyond.

“Do you see a trend, Marie, towards couples choosing to spend less on their weddings, especially since the pandemic?”

Same-Sex Marriage and the Wedding Industry

37:18 to 39:49

Learn how the wedding industry has adapted to same-sex marriage legality.

“Marie, have you noticed there's this increased desire for destination weddings?”

The Role of a Wedding Photographer

39:49 to 42:01

Gain insight into the challenges and experiences of wedding photographers.

“There is now a bigger market for weddings since some countries legalised same-sex marriage.”

The Pressure and Joy of Wedding Photography

42:01 to 42:44

Discover the unique challenges and rewards of being a wedding photographer.

“As a photographer, you're not just clicking pictures, you're carrying the responsibility of freezing memories that will be passed down for generations.”

The Meaning of Wedding Rituals

42:44 to 43:46

Explore the significance of rituals in weddings and their emotional impact.

“Hindu weddings and especially Indian weddings, They're just full of chaos, but pure magic at the same time.”

Tradition and Its Impact on Modern Weddings

43:46 to 45:09

Understand how traditions link couples to their ancestral past in weddings.

“I think a lot of the time when we think about the traditions and the sort of rituals that we carry out, these sort of historical traditions in weddings, I think part of that is what fascinates people.”

Strange Wedding Traditions

45:09 to 45:58

Learn about unusual wedding customs and their surprising meanings.

“Yeah, it's something that's been debunked over years, hasn't it?”

Rituals as Anchors in Relationships

45:58 to 46:55

Discover how wedding rituals serve as anchors in the fast-paced modern life.

“Shania, what do you think celebrating weddings and the traditions surrounding them say about us?”

The Evolution of Wedding Traditions

46:55 to 48:46

Examine how traditions evolve and the reasons behind their continued relevance.

“you shaping your story as a partner as a family and as a team just imagine when i was a little girl, I used to see my mom putting vermilion on her head.”
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Transcript

Automatic transcript. May contain errors.

0:00This BBC podcast is supported by ads outside the UK. This is summer at its peak. Whole Foods Market Summer Fruit Fest is your invitation to eat the season. Fresh, organic, and bursting with flavor. Start your day with peaches and organic blueberries and yogurt. Build a grazing board with fresh fruit, prosciutto, and artisanal cheese. Then fire up the grill with no antibiotics ever proteins and fresh produce. Savor the season. Shop Summer Fruit Fest at Whole Foods Market.

0:45the spectacle the drama the fashion romance all come together in a single event with the power to move and delight there is something about weddings for many of us that is irresistible

1:06I'm Izzy Lawrence, and on this forum from the BBC World Service, we'll be lifting the veil on the history of weddings, looking into some of the ways people have celebrated what can be one of the most important occasions in their lives. And throughout the programme, we'll hear from those of you who got in touch to tell us about your most memorable wedding experiences.

1:35A few years ago, I was invited to an English-Spanish wedding. It was probably one of the most beautiful weddings I attended. I have never, ever or since been to a wedding where such generous portions of cake were served.

1:58The dancing party lasted up to 4 o 'clock in the morning. That's when about 10 waiters came with some bocadillos, sandwiches, for everyone to eat and have more energy to dance up to nine o 'clock in the morning. This is really the best wedding I've ever been to. Thanks to Fidela in France and Anna Grace in Uganda for sharing their thoughts on the BBC World Service Facebook page. Marie, of the hundreds of weddings you must have planned in connection with your job, which one sticks in your mind? My favourite wedding, the one that does stick out in my mind a lot, is a wedding where the bride was unable to be walked down the aisle by her father because her father had sustained a back injury.

2:48And then on the day itself, unbeknown to anybody else, he had been going to physiotherapy for a year and was able to, as a surprise, stand out of his wheelchair and walk her down the aisle. There was not a dry eye in the house. It was absolutely beautiful and just reminded us of how wonderful weddings can be, what a miracle they can be. So you're a historian, Vicky. Is there a wedding in history that you'd have liked to have been to? Well, I would say that, of course, I've read about famous people's weddings, but I've also learned about the weddings of ordinary people. and to me the weddings of ordinary people stand out the most and in particular I would have liked to have attended an ordinary wedding that my parents had in 1962.

3:32I've seen photographs of it, I've heard stories about it, it sounded like the weddings that I wrote about in this sort of heyday of the wedding industry in the 1950s and 60s. I would have loved to have attended that. Shania, like Marie, you must have been to a huge number of weddings as a photographer but which was the most memorable for you? Sure. But before I answer that, let me tell you, an Indian wedding isn't an event. It's a three-day marathon disguised as a love story, right? So the wedding that really stayed with me, they designed each event around the five elements of nature. So the mehendi, when you put henna on the hand, we call it mehendi, was on a breezy rooftop.

4:16And the sangeet, when people danced, they called it fire. And the wedding itself was under a neem tree. At one point, I really thought that forget decorators, even nature was on their guest list. That's Shania Arora, one half of Knitin' Arora photography, which she founded with her husband. and Shania is also the host of Wed FM India, a podcast all about weddings. Also on the discussion panel is Vicky Howard, visiting fellow in the Department of History at the University of Essex in the UK and an expert in the history of retail. She's the author of Brides Inc, American Weddings and the Business of Tradition.

5:00And joining Vicky in the studio is Marie Haverley, deputy head of the business school and senior lecturer in event management at the University of Winchester in the UK. Marie used her 15 years working in the wedding industry to write The Practical Guide to Wedding Planning. Now marriage is of course something that's been marked for thousands of years in many many cultures around the world for a variety of different reasons. That's separate from the idea of a wedding. Marie, how much do we know about the earliest wedding ceremonies and what they involved? Well, of course, as we think of weddings today, they would have been known as more promises and unions between men and women.

5:47And we can date them right back to the first recording that we know of, which was 2350 BC in Mesopotamia. But These obviously prehistoric unions would have been certainly based around pair bonding. They would be a socially recognised union, so very good for community, good for procreation, certainly good for investment. So a lot of these unions, we would have been seeing them as much more focused on survival and cooperation, family alliances. So fast forward a few thousand years, Vicky, to the Byzantine Empire. We're seeing evidence of rituals that we might recognise today in some wedding ceremonies.

6:26The exchange of rings is what I'm thinking of. Is that right? Yes and no. I would say that you have these rituals that are associated with weddings like ring exchange that come into play, disappear. It's very hard to generalise. I guess that's my answer. But you can look specifically at liturgy, look at the written record and see what was required. It doesn't necessarily mean that's what people were doing. And you do find evidence in liturgy that there are ring exchanges, like two rings used in the 11th century, some specifications of gold for the bride, silver for the groom, and that the exchange of rings might mark a couple's entry into marriage, that the exchange becomes sort of the binding ritual that legalizes that union.

7:15But that's not to say that this is something widespread, engaged in by everybody everywhere, or that it's been passed down unchanged. All of these different rituals are very specific to time and place. I'm guessing that it's difficult to establish what the traditional elements of a wedding were in that part of the world because of their lack of sources. Rituals either weren't written down or have been lost. But when it comes to India, Shania, we're on stronger ground here. There are written records of how Hindu weddings were conducted and the rituals that couples should adhere to going back thousands of years.

7:53Oh, absolutely. Honestly speaking, Hindu weddings are long. Honestly, people joke you need snacks, a break and maybe even subtitles sometimes. But Hindu weddings are beautiful because they are not just about celebration. They are about history. That's still alive today, thankfully. But there are times when couples would want to question, why are we doing what we are doing right now? But at the core, it comes down to three sacred rituals. The first one, of course, is when the father places his daughter's hand into the grooms. And the other one, when the couple walk around the sacred fire and they take seven rounds, they promise each other that they will be taking care of each other, more like vows, right?

8:43and making their bond eternal. And then they take, like I told you about the seven steps together, each one with a vow. And here is what always moves me, that those vows come straight from the Rig Veda. This is one of the most important Veda in Hindu culture, written over 3 ,000 years ago. So think about that. couples today across the world are still speaking the same words with ancestors did thousands of years back and you know for me that's the magic you're not just witnessing a wedding you're witnessing a living tradition that's carried love across millennia like literally and it makes me feel really, really happy, though I have seen grooms putting the vermilion on the bride and brides are also doing the same thing.

9:39They're saying that if I'm taking care of you, I will take care of you too. So people are definitely making certain changes as per today's culture, but the core value remains the same. So there's clearly a strong historical link between weddings and the Hindu religion there, as Shania was saying. But when it comes to other faiths, Marie, take Christianity, for example. Was the Christian church always involved in weddings, or was it more of a private affair? Yeah, we don't really see Christianity or the church becoming involved until about the 12th to 16th century. So many, many years before that, it was certainly a civil affair.

10:19It was an agreement and a promise between two families or two communities. we didn't see the church really claim authority until sort of later towards the 15th 16th century and it wasn't until 1753 that the first law was written to state that marriages had to happen in a church for it to be official in the UK so that's when we certainly see Christianity taking a stronghold in weddings historically we then don't see any real changes until the 1836 marriage act which is when civil marriages were allowed. So allowing a slight differentiation between religious weddings and civil weddings. And by this time in Europe, so let's talk 15th, 16th century, is love now part of weddings and marriage, Marie, where couples choose each other as opposed to the family?

11:06Or is it still very much this transactional family-led marriage that's going on? At that time, it still would be a transaction. it would be for the benefit of the bride or the groom, mainly the groom. The bride was seen as the prize, which is very much why she's often given away and presented. So she would be the valuable quantity within this agreement. So if you were a family that had wealth or you had prosperity or you had land, then your daughter was certainly seen as a valuable piece of property to hand over and to align with your neighbours or with a specific religious or political alliance.

11:45It wasn't really until 18th, 19th century, sort of the time of enlightenment, where men and women were certainly starting to choose love before they were having that chosen for them. So actually, for most of human history, the idea of a love marriage formalised or celebrated in a wedding is but a tiny part. And in India today, Shania, by and large, it's the family who still choose partners. or is that changing? Oh, it's definitely changing. And I'm so glad because of that, the divorce rate and everything is lessening. And the reason why I say that, imagine when my parents got married, they haven't even seen each other.

12:24They just, I mean, parents acted like facilitators and they were the one who decided, okay, my mom will get married to my dad. And they didn't even know how they look in reality. So that's insane. And now I feel really happy because when people ask me, are arranged marriages still happening in India? The answer is definitely yes, absolutely. 90 % of marriages in India are still arranged in some form. But here is the important part. They have changed massively. It's not like the old days where the couple just met at the manda for the first time. Today, families act like facilitators for sure, but they introduce, they support, they check compatibility, but the couple has to agree.

13:11I sometimes explain it like this. You can meet through a family introduction or even a matrimonial app, but the final swipe right only works if both the couple and the families are happy. It's a balance of personal choice and a collective approval. And here is the magic of India. You will see this mix of modern romance and timeless rituals. A bride might be taking selfies with her friends while right next to her, her grandmother is whispering prayers. So you will see both the worlds coming together. Now people are going for live-in relationship just to check the compatibility. So yes, definitely India is changing in many ways.

13:51And finally, like I said, it definitely has lowered down the divorce rate worldwide compared to purely love marriages. Interesting. Let's hear now from one of our listeners, Sontani in Zambia, and her memories of her own wedding in 2017. It was very intimate, attended by very few people, only close friends and family. The laughter, the congratulatory messages, the gifts were all from the heart. And the people that came know my husband and myself. So it was something that was very special to me. It made me to be very excited. I was free to showcase my individualism and my husband's individualism, the things that we like, the music that we enjoyed.

14:46And they would not be questioning to say, oh, why is she not wearing a white dress? Why is she not wearing a tiara? Why is she not wearing white shoes and a beautiful black and white tuxedo for my husband? But they understood what we wanted because they were very close to us. This is what made me to be very emotional and very happy. That was Sontini in Zambia. Sontini mentioned there was no pressure from her friends or family at a wedding in Zambia to wear a white wedding dress. Vicky, tell us how this idea originated, because some people may be surprised to learn that the white bridal gown isn't the time-honoured choice we might think it is.

15:30The formal white wedding gown that's worn once, that's purchased or made just for one occasion and never worn again is absolutely an invented tradition and has a specific origin in the United States that you can trace. And that ideal of the white once-worn wedding gown shaped other cultures elsewhere. It's sort of a Western ideal. It's tied to fashion, so it has ebbed and flow to some degree, but the iconic ideal of the white wedding gown as being something that all brides must wear came into place about the late 19th century in the United States, but was more widespread by the early 20th century and became sort of an absolute must-do by the 1950s.

16:14I want to know, though, is there a specific event or a moment that sparked the idea of the white wedding dress being, I'm thinking mainly of Queen Victoria, that made it popular? Can you talk a little bit about that? Yes, well, Queen Victoria's wedding to Prince Albert in 1840 was widely acclaimed and people bought engravings that commemorated it. It was something that introduced new levels of luxury and sort of an ideal of the white wedding gown, which is what she wore to her wedding. And the fashion plates of Godey's Ladies Book and other women's magazines sort of picked up on that. However, even though it's sort of acclaimed as the origin of the white wedding gown, it did popularize it, but many ordinary people continue to wear their best gown.

16:59And that might not have been white. That would have been, you know, something that they would have had that they could wear on other occasions. So it was something that was an elite ideal and spread to the elites and then to the upper middle class. But it's not until the early 20th century do you see you have mass production techniques. You have mail order. You have department stores selling cheaper versions of wedding gowns. It becomes something accessible to ordinary people. And why white? Why is the color white so important? Well, some people think it's associated with purity and true womanhood.

17:31It is a fabric that sets your gown off from ordinary wear because it's difficult to care for, to keep clean. As an historian, I don't like to generalize about these types of things. But what's really important is in what counts is that the people writing about weddings, people popularizing it over time have talked about this connection. And that is what maybe has stuck. Many people today are choosing outfits for their weddings that are a world away from the so-called traditional white dress popular in many societies. Here is listener Suzanne in the United States. Paul and I wanted to get married and we originally were going to get married at one of the little chapels that are in Vegas, one of the many.

18:17So it was 1030 at night and very hot as it was in August. We were dressed in t-shirts, shorts and sandals. We went to the Justice of the Peace office to purchase our marriage license. And we decided, well, why not? Why wait to the next day? Let's just get married right now. and we have been very happily married since August 1997. That was Suzanne in the United States. Forum listener Jude in Canada told us about the time friends of hers got married on jet skis on the lake in Idaho. They wore wetsuits and donned the veil and tuxedo jacket while the guests were dressed as if they were going to the beach.

19:05And Tustin got in touch to tell us about her wedding where she and her husband-to-be invited all the women to wear their wedding dresses. I'm guessing this was for female guests who were already married. We had 14 brides at the party, she says, and she loved the idea of letting the women have another chance to wear a dress they'd only worn once. Vicky, it does seem very wasteful in this area where we're encouraged to be more responsible in how we use and reuse things. So how much can a wedding dress cost? Wedding dresses, the wedding ring, the engagement ring, all of these things are major expenditures, not to mention, you know, the hotel, the honeymoon, the venue for the reception.

19:48Weddings as a whole, I think I read something like in 2018, in the United States, the average cost of a wedding was$44 ,000. So the wedding gown can be, you know, a major part of that expenditure. And, you know, it's not just the wedding gown, it would be also the bridesmaids dresses. Usually that's something that's not worn again. I know I had a closet full of bridesmaids dresses that I was never able to wear again. So there's a lot of consumer traditions involved with the wedding that are invented at different points in time that businesses introduced or elaborated upon older customs to create that consumer ideal of the white wedding.

20:25Shania, what kind of sums are we talking for the brides dressed in Indian weddings? Oh my goodness. Indian bridal couture is honestly one of the biggest industries in the country. OK, it's not just fashion. It's an entire economy. Designers here don't just dress brides. They create dreams. And I say that because they are designing for mother. They are designing it for the bride. They're designing for the entire family. And everybody wants to look like a bride. And think about this, a single bridal lehenga, a long, heavily flared skirt that can be embroidered or something of that sort that is usually worn by the brides can cost anywhere between 10 to 15 lakh rupees that's around 11 000 to 16 500 euros right and sometimes even more but here is the thing indian weddings aren't just about one outfit right i told you it's a marathon for three to four days.

21:30And bride usually needs outfit for multiple ceremonies. That's five or six couture look, each one different. And the spending doesn't stop at clothes. Jewelry is a massive part of bridal couture because we always connect a woman with the goddess, right? India is the second largest consumer of gold in the world. And a huge chunk of that is bought for wedding. It's not an unusual, you know, for bridal jewelry alone to cost more than the lehenga itself. But we are talking about the pieces which has been passing down from generations, but also newly commissioned for the bride as well. So pressure today is real.

22:17Some families even take loans to host what people call a big fat Indian wedding. Imagine starting your married life with debt just because a thousand guests expected a thousand buffets. But what's inspiring though is how younger couples are changing the trend. They are choosing smaller, more meaningful weddings where it's less about showing off and more about celebrating love. And when that happens, the food definitely tastes better, the photos look better, and the memories last longer. And that's the beauty of India. We carry tradition, but we are not afraid to reshape it for the times.

23:20The music we heard there will be familiar to many married couples as Mendelssohn's Wedding March, which is taken from a suite of incidental music he wrote for Shakespeare's A Midsummer Night's Dream. It's often played at church weddings in Europe, Australia, New Zealand and North America, after one of Queen Victoria's children requested it as the music to accompany her down the aisle. So I want to look at how influential royal weddings have been in setting the tone. Marie you watched the wedding of Prince William and Kate Middleton in 2011 I was lucky enough to be on a very similar panel to this in the morning of the wedding where we were discussing emotions and how people would be feeling at that time so how Kate might be feeling how her family might be feeling and we were very much focused on yes she's about to marry into a very influential royal family but she's also a young woman marrying the love of her life.

24:17And it was wonderful to be part of and then wonderful to witness such a spectacle. We do know how to do royal weddings here in the UK. Listener Hiram in Liberia mentions Prince William's wedding as one of the most memorable. Vicky, you talked earlier about Queen Victoria wearing a white dress at her wedding and how that's become the standard in many, many countries around the world. Do royal weddings set trends? Well, I think that royal weddings join a whole host of events and famous people in the media shaping today's wedding culture. But historically, royal weddings did influence fashions, but so did things like depictions of weddings in films by Hollywood royalty in the United States, like Elizabeth Taylor's wedding in Father of the Bride introduced sort of a sweetheart neckline into the wedding gowns for a short time.

25:09A 1939 blockbuster film, Gone with the Wind, had a small wedding scene in it. The wedding gowns that were in these Hollywood movies would be popularized by department stores that would have tie-ins with the Hollywood film. Listener Mabusio in Kenya describes the marriage of Prince, now King, Charles and Lady Diana Spencer in 1981 as the wedding of the century. Diana looked like an angel in a 20-foot train, he says. Her beauty burned my eyes while I watched the wedding on TV from my sitting room. I read somewhere that 750 million people worldwide saw that wedding on television. Shania, how influential have royal weddings been in India?

25:56Oh my goodness. Yes, royal weddings in India were always about status, palaces, elephants, fireworks, and that's still in our DNA. But it doesn't, of course, come as a royal wedding, but it comes as Indian big fat wedding. I'm not sure whether you've heard about the Ambani wedding, which has happened in India. The Ambani's are one of the most powerful and wealthy families. The younger son of Mukesh Ambani has got married. And you won't believe the amount of money that they have spent on the wedding where Rihanna, Justin Bieber, our prime minister, everybody was a part of it. I have seen so much media, so many people just talking about that wedding for a good three months.

26:52In India, weddings can cost millions, but the new generation is proving that love doesn't need alone, it needs meaning. Well, a billionaire's wedding watched by millions around the world, it's going to require a huge amount of preparation by professionals experienced in event planning. that's something that's also been creeping in to the lower key wedding if I can call it that why did you go into wedding planning then Marie? The simple answer from my heart would be who wouldn't want to spend every weekend at the most romantic and happiest event of our lives it's it's a wonderful happy place. Oh I wouldn't.

27:32It sounds exhausting I mean it's all very well it's happy but it sounds absolutely and no weekends to sort of like have to yourself it sounds like a very hard career. You must have witnessed some, you know, epic wedding moments in your career. Has there been anyone's wedding that you've planned and you said to yourself, I don't think this is going to turn out well, i.e. like the relationship, not the actual, you know, wedding itself, which I'm sure because you organised would be beautiful. Oh, yes, yes. See, that would be telling. That would be telling. Tell us. No, no. No one's listening, I swear.

28:05What I can tell you to be a professional here. What I can tell you is one of my first degrees was in around psychology and I discovered early on what the term bridezilla meant in that I don't believe the term is a correct term. I don't believe that women turn into these monsters when they become stressed. I think we all deal with stress in a different way and certainly I've had my fair share of meeting that stress and that stress being shown in many different ways. Why is it so stressful to get married? I think it's the pressure. I think, you know, as women, we are not naturally very self-confident.

28:42We have insecurities around what we look like, being viewed, being judged. We judge each other, unfortunately, still as women. So I think there's the pressure of looking your best, being the right weight, the right size, the right shape, doing everything perfectly. Pressure of everybody wanting you to do something specific for them, you know, perhaps grandparents or parents giving you pressure, you must do this, you must do that. And then, yeah, the expense of it and trying to fit that into a normal daily life, planning a wedding takes a lot of time. And the whole thing is quite difficult, I think.

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29:12Is that one of the reasons why you started a podcast, Shania? Because you could see that weddings were becoming harder and harder to navigate. There's just so much information out there. I mean, so much to arrange. And people could argue couples need a helping hand. Oh, absolutely. I realise that people only see the sparkle. But behind that, glamour, there are stories that rarely get told. That's why I started with Wet FM India. I mean, you've dealt with some serious topics on your podcast, haven't you? I mean, girl marriage in India, cheating in relationships. From the beginning, I wanted it to be more than just wedding chatter.

29:52We talked about the tough truths like child labour behind wedding setups, animal cruelty and the waste that often gets ignored in terms of food. I will be very, very honest with you. The reason why I have spoken about child marriage on my podcast, though I never wanted to, you know, touch that part of our culture, but I was forced by my past. My mom is a single mother. And when her life was falling apart, everybody was telling my mom, Just get your daughters married. What if they are 16 years old? That's fine. They will have their own lives. You will be away from them. And that was the time my mom, she actually stood like a rebel and she said, no, my daughters will study and then they will become who they are right now.

30:47So I did not see child marriage in the sense where I could experience what happens, but I've seen where the force comes from. Why do people use this? So these are not easy topics, but they matter. So over time, the podcast grew into conversations on fashion, photography, mental health. So for me, it's all about lifting the wheel, showing that behind every perfect photo, There might be a caterer working all night, a horse being overworked, or a family going into debt for the sake of status. So, what if it is a way of saying that weddings are about love, not exploitation? And if we tell these stories honestly, we can inspire change while still celebrating the beauty of our traditions.

31:55Weddings have evolved into a global, multi-billion dollar industry, as we've been hearing. One American magazine article from the 1930s stated, the rustle of a bride's train was music to the ears of thousands of businessmen. You make a really interesting point in your book, Vicky, where you write that with the weddings in the US, the commercial became the cultural. What do you mean by that? I mean that weddings became consumer rights and rights in the terms of R-I-T-E-S as a sort of a ritual, a ritual expression that takes shape within the marketplace where people are expressing, you know, their love for somebody through the things that they purchase and that they become compelled to have to engage in extravagant spending in order to fulfill the cultural imperative of getting married.

32:54And for example, the diamond engagement ring tradition, which in the 1930s and 1940s, emerged out of a advertising campaign run by De Beers and an American advertising agency, and created this idea that a diamond is forever, which was the ad copy for that campaign. And that had a very significant shift in shaping the consumer patterns away from other types of rings that might have been used for engagement rings and sort of codifying the diamond as the stone to be used in that tradition. Interesting. It is, of course, impossible to generalise about weddings in all their infinite variety. While some favour having a lavish wedding, others will opt for a pared-back approach.

33:40Here's what forum listeners Olivia and Anna had to say.

33:48My best friend had her very small wedding at the local courthouse in our hometown back in 2016. And what made that wedding so memorable for me was how there was no frills. It was just all about the couple. It was just all about the commitment they were making to each other. My wedding dress came from a charity shop, a thrift shop, and cost me just a few pounds. The flowers, table decorations and lots of other things had been used before and we passed them on to other people afterwards. We were also really taken aback by how much weddings cost. We're now in our mid-30s. We're looking at starting a family, buying another house, and the thought of spending all of our savings on a wedding, as lovely as that might be, wouldn't be really what we wanted to do.

34:33Even our wedding rings were secondhand. Interestingly, when they arrived, the names on the boxes were crossed out several times and eventually ours were at the bottom of that list. We didn't mind at all. We just thought it was hilarious and saved us a ton of money. So we had a magnificent day. Lots of people commented on some of the things that we'd done to save money and yet we didn't compromise at all on the look and the celebration of the day.

35:05That was Olivia and Anna in the UK. Do you see a trend, Marie, towards couples choosing to spend less on their weddings, especially since the pandemic? I mean, how did Covid affect the wedding industry? We actually see the opposite. Every year we've seen a growth. So in 2019, couples were spending£17 ,000 to£18 ,000 on average in the UK. So talking, you know, regular size weddings. that's risen every year despite covid so apart from the 2020 time we now see 2024 2025 the predictions are that couples are spending about 25 000 pounds so it is still growing it's still not a lot of money compared to other parts of the world but certainly couples i've spoken to recently there's this sort of battle internally of well i shouldn't spend that because i need my money elsewhere but actually i want to have the best day of my life so forget that i can't afford And how have weddings changed in India, Shania, in the time that you've been working as a wedding photographer?

36:05Now I think we are back to having more than 1000 people, more than 500 people in the wedding, right? So not a lot has changed. But yes, our government has announced this campaign called Wed in India. They have started opening up different palaces where people can go and get married. Earlier, they were kept as heritage. The government started this campaign. Is that just because they're trying to get money out of their heritage sites? Or is there a reason that they wanted more people to get married in India? Were destination weddings becoming a big thing? Now, people are not going abroad to get married.

36:46People from abroad are coming to India to get married. Why? Because everybody wants to have the feeling of palace in Rajasthan, backwaters in Kerala, beaches in Goa and heritage forts across the country. And they are being transformed into your dream wedding venue. And that's why Indian wedding tourism is evolving so fast that it's not just about luxury. It's about storytelling, culture, giving back to your economy and legacy. Marie, have you noticed there's this increased desire for destination weddings? there is and again I think Ash and I were saying with tourism being such a boost to any economy for any country wedding tourism certainly is is something that UK couples are tending to invest in and I think part of that is because they're not just traveling for a wedding they're traveling for a holiday so this might be a time for friends and family to get together for a certain period of time not just to celebrate the wedding but to enjoy some time away.

37:51I think that makes becoming a wedding planner a lot more desirable doesn't it if you get on a free holiday. In the past people would travel to certain destinations to get married because they knew it was easier than elsewhere. One of those places was and still is Las Vegas in the United States. For forum listener Robert there was another reason behind wanting to have his wedding in Vegas. We were due to get married in April 2022. Sadly my mum was diagnosed with cancer in the December of 21 and it became clear that she wasn't going to make it so sadly we had to postpone from the April in fact she died just before the original date.

38:34My dad then went into a rapid decline had a fall and was dead within 12 weeks so when we were thinking about rearranging our wedding we wanted to do something very different and fortunately I got a bit of inheritance from mum and dad so we planned a wedding in the wedding capital of the world so we jetted over to Vegas in May 23 I got cowboy hat boots the full regalia my beloved got married in a white kind of western dress and we got married at the little wedding chapel and yeah we had an absolute blast in in Vegas for five six days and then drove through California for a couple of days over to San Francisco.

39:21So all in all, we turned what had been a very, very sad time and year into something truly memorable and something we will spend the rest of our days looking back on hugely fondly, saying thank you to our beloved parents who kind of enabled us to have this wonderful wedding and occasion and to live our lives as hopefully they would want us to be living in their memories. That was forum listener Robert from the UK. There is now a bigger market for weddings since some countries legalised same-sex marriage. The Netherlands was first in 2001. Vicky, how have businesses in the US taken advantage of same-sex weddings?

40:05Well, same-sex unions have been legal in the United States since 2015, the Supreme Court ruled that the right to marry should be extended to same-sex couples under the 14th Amendment. But prior to that, the wedding industry did actually adapt to the growing numbers of same-sex unions. And you think of the wedding industry as being a bastion of tradition, but they also, in keeping with this idea that they invent tradition, they invent traditions that can be flexible and can move with the times. And so by 2003, Brides Magazine, which was the first First National Bridal Magazine, founded in 1934, actually had a one-page editorial addressing gay marriage.

40:46It's argued that gay marriage was part of civil rights and that marriage was something that should be extended to everybody. And it sort of put its foot down and made a statement, even though there was a lot of debate between the states in the United States over whether gay marriage should be legal or not, with some states having more liberal laws than others. Shania, same-sex marriage is illegal in India, but have you been hired as a photographer when Indian same-sex couples marry abroad? I would love to cover a same-sex marriage, but definitely it's not legal in India. And that reality shapes so many love stories.

41:28When couples choose to go abroad to marry, it's more than just a wedding. I mean, imagine it's an act of courage, a statement of love in a world that hasn't fully accepted them yet. So I haven't really covered a same-sex marriage. But here, you know how people actually get married? They call those ceremonies as a promise ceremony. They call it as we are just, you know, throwing a party. But actually, they are exchanging vows. So Shania, what's it like being a wedding photographer? Is it a lot of pressure? Oh, absolutely. But it's so much fun. As a photographer, you're not just clicking pictures, you're carrying the responsibility of freezing memories that will be passed down for generations.

42:16The pressure is real, families expect perfection, timings are unpredictable. and you often working 16 to 18 hours straight. But in that madness, there is a beauty. You get to witness love, tradition, culture up close. One moment you are shooting the bride's tears that she hugs her parents. The next moment you are capturing a dance floor going wild at 3 a.m. So it's not a usual, usual wedding that we see all around the world. Hindu weddings and especially Indian weddings, They're just full of chaos, but pure magic at the same time. Is that your experience, Marie, as well? It is, certainly. I think exactly like Bush and I were saying, when you are part of somebody's very special celebration and you are able to adapt from the very serious parts of exchanging vows, perhaps in a church setting, for example, and then towards the end of the day where everybody has had a couple of drinks or they have sort of relaxed into the day and they're dancing.

43:20It's such a sort of roller coaster of emotions, I think. It's just so wonderful to be part of and it feels such a privilege. Well, we're getting towards the end of the programme and we've been mentioning throughout some of the customs and traditions, invented or otherwise, that feature in weddings across the world. So I want to finish by asking all of you what I hope is a simple question. Why? Why are these rituals so meaningful to couples getting married? What does it say about us? Marie, why don't you go first? I think a lot of the time when we think about the traditions and the sort of rituals that we carry out, these sort of historical traditions in weddings, I think part of that is what fascinates people.

44:03I know certainly when I am giving a lecture to my event management students who are obviously very keen on weddings, they tell me that it's kind of this sense of of doing the right thing and I think that's what traditions give us you know a wedding is a life transition and you have this sort of sense of continuity when planning a wedding that generations before you would have done the thing and maybe that's by throwing confetti or giving gifts in favours to people or doing a certain tradition a certain way and that tends to be quite symbolic and I think that sort of passed through generations and through families.

44:39So there's sort of this sense of history and nostalgia, I think, that links us right there. We're back to our ancestors. You know, we think about the exchange of rings that Vicky spoke about earlier. We know that we link that back to Roman times where you would wear this circle of unbroken love and unbroken bond. And you'd wear that on your vena amoris, so your vein of love. That has a nice feeling, I think, when we think about the traditions like that. So we want to continue that within the day that is supposed to be the most romantic day of our lives. But there is no vein that goes straight to your heart or your finger.

45:13Yeah, it's something that's been debunked over years, hasn't it? But it's a lovely tradition that brides and grooms still like to hang on to. So why not? I mean, there are weirder traditions, I suppose. Can you name a strange tradition that you've seen in a wedding and thought, what on earth is that? One of them is probably the throwing of confetti, because that's linked to fertility and abundance. And I've never quite understood why throwing something over someone, I suppose it's maybe it's like throwing coins or throwing you've got so much grain that you can throw rice over people. It's just always seemed a little bit bizarre, I suppose, that you would throw something away in terms of offering your blessings for fertility.

45:58Shania, what do you think celebrating weddings and the traditions surrounding them say about us? You know, in today's world, we often wonder, like you have asked, why do you think even these rituals, all those things even matter? Aren't they just old traditions? But when you look closely, rituals are the pause button in our fast paced life. They're the little anchors that remind a couple that this is just not the paperwork or a party. It's the start of a shared journey. when you sit together in a ceremony take vows or even share a simple ritual like lighting a lamp you're not just following a custom you're creating a memory a promise a bond and that's why they matter because long after the music fades and the guests go home it's these rituals that stay with you shaping your story as a partner as a family and as a team just imagine when i was a little girl, I used to see my mom putting vermilion on her head.

47:06And I used to feel that when will I do it? What is the meaning of it? So I waited till the time I get married, right? So all these customs, it definitely comes with a promise. It definitely comes with something which is deeper, which has been given by our ancestors. And I feel that we are so lucky that we still get to experience means something which is given by our ancestors. I love the way you called it a pause and yes, a three-day pause. You know, that's a lot. So Vicky, what's your take on this? Why are these rituals so meaningful to couples getting married? Well, actually, I find that a very hard question to answer.

47:53I study the invention of tradition and I do know that you can find a smoking gun, the origin of some traditions, others you can find how they've been elaborated and become more consumerist over time. And yet, you know, many people embrace them, enjoy them, find meaning from them, even though they are invented. And so I guess I would just say that even though many of the rituals have some commercial element or have been invented or elaborated over time, they do provide a feeling of continuity, of belonging, and that maybe that is some part of the reason why they continue to flourish. However, there are people who resist them, who change them and kind of fight back.

48:35And I think some of the stories we heard today were about sort of the explosion or implosion of tradition. That can become meaningful for people as well, to take the traditions and then overturn them or make them their own. My thanks to my guests, Shania Arora, Vicky Howard, and Marie Haverly. I'm Izzy Lawrence. Thanks for sharing your stories about weddings with us. We've loved reading them and I hope you'll join me again for another forum on the BBC World Service.

From the publisher

One of the first recorded examples of a marriage ceremony is dated more than 4000 years ago in Mesopotamia. And it seems that through the ages, weddings have never lost their appeal. The global wedding industry is today worth billions of dollars, and it is one that keeps on growing.

While aspects of weddings differ across many cultures, they celebrate the coming together of two people in a form of contract which establishes rights within the couple. Historically, marriages were often economic, legal and social tools; the love aspect that some marriage ceremonies came to represent was developed much later.

Iszi Lawrence investigates how weddings have changed over time with a panel of expert guests, including Dr Vicki Howard, Visiting Fellow in the Department of History at the University of Essex (UK) and the author of Brides, Inc.: American Weddings and the Business of Tradition; wedding planner Marie Haverly, Deputy Head of the Business School and senior lecturer in event management at the University of Winchester in the UK; and wedding photographer Shanaya Arora, one half of Nitin Arora Photography which she founded with her husband. Shanaya is also the host of WED FM India, a podcast all about weddings.

Producer: Fiona Clampin

(Photo: Comet and Phakalane Mmisi, dance just after they were married, Johannesburg, South Africa, 11 July 2008. Credit: Per-Anders Pettersson/Getty Images)

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