6 Minutes to Change the Next 60 Years of Your Life

0:00This is the Gary Vee Audio Experience. The Monday rant video was reverse engineered. Like it just, I just knew that people would like want to watch it. And like, and that's what I also think is going to happen here. Basically I want this film to give you the audacity to actually go out and do it. You're 52 years old and it's not being talked about enough that, hey man, hey gal, like it's not over. if you want it so bad, if it's in you, like, you know, maybe it's not time to take up golf or, you know, pack it in. Maybe it's time to actually triple down and really focus on your 7 p.m. to 2 in the morning.

0:38There's so many people that truly are good entrepreneurs or have entrepreneurial DNA, but they just weren't lucky enough to be born during an era that that seemed practical. Like, it's just so, like, it's hard for somebody who's for 30 years gone a certain blueprint to understand that this is that realistic and they feel like it's a young man's sport and it's just not. Like, it's just not. It's, you know, if you've got the right DNA and you're a 72-year-old female, you're just as good of a bat as a 27-year-old dude. But you've been trained and story told to and positioned and lived in a 50-year matter that doesn't feel like this thing in here is a practical way to build that, but it is.

1:30Entrepreneurship is not predicated on taking away from your family. Entrepreneurship is from taking away from everything else. So stop making excuses. Oh, these millennial kids are so entitled. Oh, these kids didn't have to work as hard as we did. Nobody cares if you're 40, 70, 90, alien, female, male, minority. The market will accept your victories if you're good enough to have a victory. And I believe more than ever that if you're a 49-year-old housewife with two kids, because of this phone, you've got more opportunities to create something for yourselves. Please, my friends, do not allow just the 18 and 14 and 22-year-olds to grab at this pie that is so available to all of us, regardless of our age.

2:10We're gonna live longer. The opportunity is real. For the 58-year-old right now that's watching this, you're gonna live another 40 years, 40 years of being able to do something you love is a big deal. Start putting in the work. Start recognizing this isn't just a young person's game. Start representing the people that actually put in the work. The gray hairs. That context. That knowledge. Start deploying that. Educate yourself on the new world. Yes, you didn't grow up with Instagram. You didn't grow up driving. And you learned that. Stop making excuses. Start getting educated in the actual world.

2:45And start opening up the opportunities. In my true opinion, you are actually more likely to be successful in building a company at 45, 50 today than the 18 year olds that are coming out because there's a naivete, a lack of experience. You have experience. You have experience. Like that's a real thing. Like, cool. Like youth and excitement is great. You have actual business experience. There's a plenty amount of talent. There's plenty amount of talent. And there's a ton of fire and bravado. and there's a confidence. There's a confidence that youth provides. The difference between me and so many of you is I've put in the goddamn work to learn where people's attention now is and I'm deploying myself through there.

3:27Many of you have drawn a line in the sand and say, I'm not downloading Snapchat. I'm not downloading Instagram. That, my friends, is gonna allow you to lose. This video is made for one reason. I want it to be the calling card, the seed of the explosion of the 40 to 80 year old entrepreneur in our society. The fire I see in the eyes of a 19, 20, 25 year old that feels that they're entitled to this and then on the flip side, the diminishing just a little bit of ashes with a little smoke left of that same entrepreneur when they were 22 at 46 when practicality and family dynamics and the history and the market tearing down and the lack of that same opportunity has just windled it down to a moment where they don't believe that they've got that shot.

4:14And I'm here to tell you, You absolutely do. I mean, there are absolutely a ton of entrepreneurs that started their companies in their 40s, 50s, 60s, and 70s when it was difficult to do such a thing. Sidney Frank, who created Grey Goose, didn't invent his big thing until he was in the 70s. And so, I'm desperate. I'm desperate to give you the springboard to say, you know what? Instead of watching House of Cards seasons, instead of trying to go to ball games or things of that nature, I do have 7 p.m. till 2 in the morning, Monday through Friday. Heck, for a lot of you, the kids are out of the house.

4:49I mean, let's get into the practicality for the late 40s, 50s, 60 year olds that are watching this round. The kids are out of the house. Like, yeah, you could pick up golf. Or you could finally start that candle company because you put pretty pictures of candles on Instagram and it happens. Learn the craft. Figure out the opportunity at hand. Go attack it. You only live once. when you're 90 to 100 years old and you're regretting that you never built this business and you let this era pass, this moment where there's so much entrepreneurial upside, you'll regret it and regret is the worst. I mean, that's what it is.

5:27At least the way I see it. Like, I got home at midnight last night. This episode is brought to you by Accenture. When your advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales, using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business. The result? Less time spent on operations, more time connecting brands with the moments and fandoms that matter most. Learn more at Accenture.com slash Spotify. And every fucking night, like, it's just real.

6:05like I don't have to so I don't know I think there's a real there's a real opportunity to to inspire a generation that so deserves it like I almost feel like that's being 40 I feel like I'm caught right in the middle like I have so much empathy for I recognize how insane I had to be to to like I mean you can't even imagine how not practical being an entrepreneur was when I was half your age. Like in school, like a 15 year old now in school that's getting D's but is like selling shit on the internet, everyone's like, oh, you're the next Mark Zuckerberg. Mine was like, oh, you're the next piece of shit.

6:51You know, like it's so insanely different. And so I have a lot of empathy for people that I don't know if they recognize how real it is.

7:04everybody if you enjoyed this podcast please go back and look at the prior episodes they're loaded i appreciate your attention and uh thanks for being part of this hello look what tj max dragged in the devil wears prada 2 is now streaming on disney plus and hulu we are digital we are downloadable we are streamable the fashion event of the year is certified fresh pull yourself Together we have work to do. Critics say it's smart and witty and the perfect sequel. That's all. Get runway ready for The Devil Wears Prada 2 on Disney Plus and Hulu. Rated PG-13. Journey. See you later.