68 Minutes to Start Your Monday Morning Off Right

28:41I see them, I root for them, I'm a kind person, my mom did a good job, but I'd be lying to you if I didn't say when I look at their faces, I smile knowing they made the wrong decision. Because I love merit. I love sports. You either make the right move or you don't. I've already won by articulating my thoughts here today. Either you're going to actually use this talk as the final piece to actually get out there and finally do this because you cannot be in this room and not know what I'm saying is actually right. Or you're not and then you lose and then I get to see you because they're both good.

29:14I did it or I didn't do it. I both enjoy because I actually love the merit of the game. I mean that. So, I hope you do it. I don't need you to do it. As a matter of fact, I'll get really technical on you. A lot of my smartest friends always ask me why I do this because if these people start making content and start running ads, it's going to be harder for you to build what you're building, Gary. And they're right.

29:45the feed of Instagram, Facebook, Twitter, it's just one feed. It's just supply and demand. If all of you start posting, that's just more content, less attention, less opportunity for me to build what I'm building. That's where it's going. So I hope I've articulated the punchline. I don't think I'm supposed to be doing Q &A now, but to be very frank, I don't, I gave Maggie the no cursing, I'm taking the Q &A, so I'm gonna take a couple of your questions right now.

30:24Because to be frank, I think I've articulated my point. And it is the point. We have, if you do any, you know I was a terrible student but there was one class I was decent at, it was called history. And I finally figured out why. I like history because I know that things repeat themselves and humans are consistent. And I like context. If you listen to my talk right now and immediately ran home and read a book or articles about the transition of America from the radio to the television, everything I just said would make sense to you. My friends, we have transitioned from the newspaper and television to the internet.

30:57It's happened. It's not going back. I'm sorry. It's not my fault. It has happened. It's never going back. This is why the mainstream media will always be wrong about their predictions, because they look at the wrong data. They will always be wrong. Watch it again. They'll always be wrong. It's why big companies, why my company's exploding, because they worked with other agencies from like the Mad Men era. They're always wrong. It's based on subjectivity, politics, ego. We're here. I want you to take advantage of it, because if you don't, somebody else will. There's 330 million of us out here in this country, in 7.7 billion.

31:40Yes, sir. Yeah, so Gary, a person that runs a company. What's your name? My name is Brent. Brent? Nice to meet you.

31:46Gary Vaynerchuk:A person runs a company, and of course they have their own social media platforms and accounts. The company. They're personal. Yeah, for their business, how do you divide up the kind of content, do you cross pollinate there? Yes. What would you recommend to a person? Brent, I think you can do both, right? Like I do, I'm Gary Vee, but my family wine business, Wine Library has an account. Empathy Wines, my direct to consumer wine brand has an account. VaynerMedia has an account. We cross pollinate. Obviously, if you're a big personality, and big comes in a lot of senses. If you're, let me phrase, I'm not gonna use big.

32:19If you're a personality that brings value in whatever shape or form, you're gonna see more following people like to follow people over businesses. But it's all about value exchange. But you'll appreciate this, but there is no right or wrong. really there's not. I would say the only thing that you can do wrong is not being yourself. I see a lot of people scared to actually be themselves because they're scared who's watching. And like I hate looking at all your LinkedIn accounts. You've got like a suit and tie, looking all professional. Like you think something bad's gonna happen if you're normal.

32:49I look like a mess up here. I'm wearing a tiara whack sweatshirt. Like the results always win. and I think a lot of people hold back their natural self, the market doesn't care in the end. Somebody may judge you, but the market doesn't care.

33:10Yes, sir. What's your name? Tucker. Tucker. So I started a podcast called Behind the Grind Show on Instagram, LinkedIn, everywhere you listen to podcasts. Thanks for your commercial. Next. Go ahead, go ahead, go ahead. We started in October. Okay. We interview entrepreneurs and high-performing individuals. And we've had a decent amount of growth in this short period of time. That's awesome. And all because of you. All because of you. You executed. Yes, sir. We just recently got reached out by a couple people that are willing to become sponsors or have their bosses that are entrepreneurs on. So my first question is, when is the right time to start monetizing?

33:57And then second, we just got reached out to potentially do a live audience podcast. Yep. Because people in Pensacola, Florida, Studer Community Institute, they reached out to us about potentially brainstorming on that idea. So would that be a big direction for the podcast? Everything you said is yes and no, and it's important for you at this young of an age to understand that. No matter my level of successes or different people's levels of experience, the punchline is it may be yes or no. The key is to not do something that you're so locked in that once you taste it and you realize it's no, that you can't get out.

34:35The wrong thing to do with whoever you just talked to in Pensacola is to sign a two-year deal to do it live there, and after the second one, you're like, this sucks, I don't want to do this. So you keep flexibility. the audience won't be mad at you for monetizing, they'll be mad at you for selling out. And that's a very big difference. But I think, but it's so exciting, right? Because I go through this spiel, how long have you been doing it? Since October of last week. You mean four minutes? If I'm correct with October and you factor in Thanksgiving and Christmas, you're talking about nine seconds.

35:05Right. It's important for you to see, now for them to get that level of reach out, they just might be good. Like there is a variable in everything I've just said. you may love talking about basketball, you might just be boring. So you've gotta be self-aware about it, but my big thing is, you may be boring, but it makes you so happy. Like my big thing is, people don't like their jobs, or lives, and then they go and consume things to escape, and I'm trying to get them to create to get happy. You may never become Stephen A. Smith, but if you start a podcast about the Pelicans, even if it gets a little juice, maybe some free tickets to a game, now you're pumped, you like the Pelicans.

35:51It's a lot better than watching an entire Aaron Hernandez Netflix documentary. Yeah, I had to go there. I hate those guys so damn much. I saw Bill Belichick on the sidelines yesterday, I wanted to punch him in his face. Jets fans, you know. Cool. I'm a broker-runner of a small real estate company in Birmingham. We do a flat B-lock. We're essentially in our local market, but I'm seeing nationally that it's growing quickly. A lot of people aren't really accepting of it. However, I have this vision in my mind. Real quick. A lot of people aren't accepting of it. Let's talk real quick. Who's not accepting of it?

36:34Well, I'm not necessarily worried about it. It's our industry professional, so I'm worried about the consumers. Correct. Thank you. The people that aren't accepting of it are the ones whose commissions and margins are getting affected. That has nothing to do with the end consumer. I haven't had a single competitor ever love me.

36:53I guess my question is, as we try to scale it, my disconnect is finding the next connection to find someone who can show us how to scale that in a way that we can maintain culture, but also keep the consumer mindset first. Well, first of all, I'm pumped that you're thinking about that. I mean, you're aware of what I've done with Claude and Chief Heart Officer, do you know what I'm saying there? Yeah, I mean, look, I think you're, like, even hearing you deliver that sentence, I think for some of the veteran business people in this room, like, we weren't talking about culture 20 years ago. Like, it was just get the results done.

37:29So, to scale, I do believe you need culture. You know, at 1 ,000 people, we have offices in Singapore and London and Chattanooga, Tennessee. You've gotta really have culture. I think the fact that you're even thinking about it already means you have a shot at it. It means you're gonna throw money at it and you're gonna have an HR department that cares about the employees, not as a disguise for the finance team to fire people. It's just intent. Like just even hearing how much you know, talking, seeing your vibes on the crew, this is just intent. The reason I always win is because I have intent.

38:05my employees first, my customers second, me third. That's a very easy way to win in business. I think we all know that's not how most people do it. And if you're sitting here right now and saying, me, I'm gonna start this business to buy a boat. Two, customers, because they're the people that are gonna give me money. Three, employee, you're gonna build a very small business.

38:31Yes, sir. Yep. Stand up, bro. So I'm kind of freaked out. Don't freak out. My name is Ahmed, I'm 19 years old. I'm not really like a huge business guy. No worries. I'm kind of a kid. But I'm kind of, my question was, I know you say to people who don't know what their passions are, you can try a lot of stuff. Yes. My thing is, where do you start with that? Okay, let's play. You're 19, which I'm so thrilled you're asking this question because it's super important. This thought that you need to have your life figured out at this age is laughable. This thought that we've created in society that 18 or 22 you need to know and you've got, it's like we've literally built society backwards.

39:19Like when you first get out of the school machine which maps zero to real life, you're supposed to go play real life to have a chance to figure out what you do. So where do you start? You start with what are you consuming and paying attention to when you have leisure time? Do you play video games? Do you listen to music? Do you like to go out and eat weird food? What do you like? That's where you start. So what do you like, Ahmed? What are you about? I kind of like comic books. Good, let's start with comic books. Do you want to create comic books? Do you want to sell comic books? Do you want to buy comic books and flip them?

39:57Do you want to work at Comic Con? All of those things would be a good place for you to start. cold email and DM 850 different people that are players in the comic book world and one of them might reply to you and that starts your career. Like you could literally work for Funco tomorrow. You could literally work for Marvel tomorrow. You could. You just have to write 137 compelling emails and DMs and LinkedIn things. What's up brother? I thought you could literally do that. Yeah, bro, you can literally do that. Who's 43 and older? We couldn't do that, Ahmed. That's not how it worked when we were coming up the game.

40:37You didn't just like say, like, you know, actually ironically once in a while I come across an OG who's like actually I did do that. I wrote 800 letters. It took two months for me to get a response instead of two hours. But yeah, man, I mean like, you know, in the comic world there's the movie aspect, there's the actual skill of it. If you like the drawing of it, you could. Look, let me tell you one thing about winners. A lot of winners didn't get there by accident. So when you write a winner in email, your favorite illustrator at DC Comics, hey Sarah, I will bring you coffee, get your laundry, grind and bleed just to intern or work at minimum wage just to see how you do it, one out of every hundred of those people, that's how I hire, I hired DRock because he emailed me three times.

41:30And now he's DRock and people like call their video people DRock.

41:38That's his story. My man. So, my name is Christian. About a year and a half ago, I started a quarterback development company in the Northeast area. Love it. You know, listening to a bunch of your stuff, I've always been kind of in the world of wanting to create content for things, but my surrounding people just wasn't about that. So I wanted to say thank you first off for kind of being that person to kind of motivate me to go. So about a year and a half ago, we started doing a podcast, live podcast on Facebook, kind of started taking off. We started getting messages. The company started growing.

42:14About a week ago, we got a contract for the AYF, which is American League Football in the Northeast, to do all of their camps and clinics. So it's been super awesome. Also, my name came up for some high school coaching jobs. So it's been like the world has been kind of going crazy. I'm super happy right now. No, that can't be. It's true. So my question is, and it's just crazy that a year and a half ago, I dreamt about this and now this is actually coming out of my mouth. But my goal is to get into the NFL as a coach one day. And right now, I see myself in a point of struggling between maintaining the company and then having to go over into putting 100 % of my effort into the coaching.

42:59Maybe don't try to make the company as big as you know you can because you can't allocate 110 % of the energy to it. You're not looking at the company from the perspective of as an alpha, as a winner, as an ambitious young dude. You're like, I'm building this. You don't have to build it. So many people in this room, how many people here own their own business, great. This is gonna really hit for a lot of you. There's a lot of people that you can talk to afterwards. If you guys see this man afterwards, tell them that built companies and they built it, let's say, from zero to a million a year or half a million.

43:33But take, and they loved it. Life was awesome. But from a million to a million five, that like screwed it up. Like there's a Mendoza line where like, people don't understand this. This is why I push happiness so much. I'm thrilled that your business now does three million instead of 1.6 million, but you used to love your life at 1.6 and you hate it now because you're managing or you're doing this or that or you're stressing, I think you can control the size of your business. You can also bring someone in. You can bring in a partner. You can bring in a big-time employee that gets bonused on net profits.

44:05There's a lot of hacks for you to go at this. You also can be very patient. Good. So then you shouldn't be stressed. If you say, how old are you? Great. If you say, I'm gonna be in the NFL when I'm 42, guess what? It gets a lot less stressful when you're thinking in 14 year terms. It gets a lot less stressful when you're reading, when you're not reading other headlines, when you hear some 26 year old got the look to be the number two on the offense at the Bengals. All of a sudden you're frustrated, don't worry about anybody else. Just like those friends around you that were like, nah, nah, nah, that won't work.

44:42Don't worry about the 26 year old whiz kid who's on Buffalo right now. That has nothing to do with you. Take it from 44, 42's plenty young to get your first NFL coaching job. You understand? Our relationship with time is something we really have to start talking about in a society. It just, it will take a ton of anxiety out of the system. Bro, in 18 months, you've accomplished more than a lot of people have accomplished in their life.

45:08Appreciate it. Got you, bro. Yes, ladies. Lady, either, which, whoever. What's your name? Rosie. I am a financial advisor. Okay. And I'm new in the business. I've been in it for three years. Okay. But I'm the only female in the office. I have no offense to the white haired men in the room, but I have an office full of that. So they don't understand. So we need to be doing this. We need to be doing that. And the other thing that we face is because it's the financial industry, it's very heavily regulated with what you can say, they can't say. I'm very aware but people use regulation as an excuse to not do.

45:49Well that's what I'm saying, so how do you combat? You execute. How do I combat the? By not talking to those old dudes.

45:59Very simple, don't look for permission, focus on execution.

46:07There's nothing more, my whole life I was told what I was doing was wrong. It was crazy to launch an internet site for a liquor store in 1996. People thought the internet was a fad. Forget about is TikTok a fad. Some of the OGs in here know. We debated if the whole thing was a fad. Right, and then I did email instead of catalogs and that was not smart. What's email? And then I bought Google AdWords and I was spending more money on Google AdWords than I was spending on direct mail and newspaper ads and that was stupid. and then I sat down and started filming a wine show on YouTube a month after YouTube came out and people thought I lost my mind let alone that it was stupid and then I took all the money I had in my life that I saved my whole life and invested in Facebook and Twitter five years before they became public companies and all my financial advisors and family and everybody else thought that was stupid.

47:00I'm only excited when people tell me it is stupid. That's when I know I'm about to do something smart. Yes, sir, in the back with the wild shirt. Ethan? Yes, sir, we launched yesterday on work and tackling the team of investors, you guys. You said you launched yesterday? Yes, sir. First day? Yeah. Epic, go ahead. We are going to be a platform that networks people that are afraid to complete their dreams or pursue their dreams or account. I started watching you last year and I was the same CEO. I want to build a platform that people can achieve their dreams because I've always known that I could and I lost it.

47:50Essentially why I'm here is I want to schedule a meeting with you.

48:01It's not about what you can bring to us. It's about what we can bring to you and your community. Okay. And what we can do for people that want to make their dreams and pursue their dreams. We live in the air and anymore people don't want to make their dreams. It's people doubt themselves right now. People know they can't do their lessons. Agreed. So in a world where I've got a lot of things in front of me and as you can imagine this pitch, though much more fun in real life, happens 8 ,000 times a day, here's what you need to do. You need to email me. I'll read it tonight because I have long flights.

48:37Gary at VaynerMedia. You need to put in the title, I'm the dude with the weird shirt that launched today. Because then I'll see it, right? I'm the dude with the weird shirt that launched today. And you need to articulate what you mean on the value exchange. And then if it's there, I'll fly it in New York. Good. Yes, sir.

48:59Will? Bill? I own an MMA apparel company. Awesome. So, my idea for advertising, you know, because you said it's skill or finance, and I'm just kind of wondering if this is like a good idea. I'm listening. I hand out pieces of my apparel, and you have to have an Instagram account, pretty much. And so I'll hand out a piece of my apparel, a shirt or something, and I'll say, listen, put the shirt on, do something badass in it, tag me. Take a picture, tag me. Yes. That's kind of how I'm getting my ads out. I love that. Yeah? Yes, that is a very good idea. And I give you a shirt and you can do it. Yes.

49:38I can do that.

49:44You can definitely give me a shirt.

49:50Is it a medium? Yeah, it's a large. I won't wear it. Somebody else else? Get me a medium and I'll wear it. I'll get you a medium. Where are I gonna send it? Where should he send it? How should he do with DRock? You know what, DRock's right in front of you. I get 80 ,000, he gets 8 ,000. It's all screwed up. DRock will give it to you right now, the info. Like, DRock, send it to Attention Lou, and then I'll wear it. Can I get a picture? Yeah, you can get a picture.

50:23Yes, please. I'm gonna press the tab button.

50:32Real pressure, man. Yeah, dude. This guy's fucking huge.

50:40How are you? Hey, Gary V. Yes. My name's Colton. Colton. My brother, Cody. Cody. And we come from a father-son company. Our dad started a B2B medical distributor like 20 years ago. Okay. So now we're kind of taking that over. Okay. We still do a lot of direct mail. Yeah. Couple thousand pieces a month. We started LinkedIn this year. Yep, what are you seeing? What's happening on LinkedIn? Good, so we've got about 4 ,000 followers. We get about 5 ,000 views on our videos. How often are you posting? Once a week. Once a week. So we need to do nine a day. My question is about targeting. Yep. We're all B2B.

51:18I'm very aware. As you know, you can run LinkedIn ads against people's job descriptions. Have you done that yet? That was my question.

51:26Gary Vaynerchuk:Is that something we can understand ourselves? Yeah, I got a great way for you to learn this. I'll give you guys, if you guys want to learn this as well, I'll give you the website. It's G-O-O-G-L-E.com. But what's really pumped it, why I'm really excited about this is you guys clearly are capable, can literally, this is crazy, you can literally go to Google and say, how do I target specific professionals on LinkedIn ads? and have unlimited ways to figure out how to do it. It's not the tactics, it's the knowledge of. The knowledge of knowing that you can target people on LinkedIn. LinkedIn makes direct mail look like child's play when you understand it.

52:10Then when you really understand it and you realize that you have to do different content for different doctors in different sectors, in geographic, gender, race, mindset, it gets real gnarly. You understand? And you can target specific companies too, right? Yeah, you can, and the way you do that is you target a specific company, all the employees, and the ad, the piece of content starts, does your head buyer know, does your accountant know, like, you see where I'm going? So what you're trying to do is get the employees to forward it to the CFO or the CIO or the head medical device buyer, I don't know what that terminology would be.

52:45You see where I'm going? You can literally write the words to say, does your, if you're selling fast financial services, You can literally write along with the video or the PDF or whatever you want. You gotta try different stuff. Does your CFO know that she can because you even know that the CFO in that company is a woman? Like you can do such smart stuff. People don't. All of this is just like health and wellness. Would you like to be healthier and better shape? Let me help you. Eat well and exercise. Every day. Meanwhile, people are like, ass implants, steroids, like apple cider, celery, like people are looking for the hack because people don't want to put in the work.

53:35Yes, sir.

53:38Michael. Get out. That's awesome. I go to Scotch Plains. By the way, that's my favorite other thing, side hustle life. You could be 20K a year garage selling on the weekend selling on eBay. If you need some side cash, garage sales. Anyway. I'd say I watch all your content but you always tell us not to, you know, go out and do so. That's what I try to do. Mine is kind of a two part question like this. Since I'm so young, I'm 25, I kind of have the pressure of get a job, get out there, you know, all, you know, you see Instagram, everyone's doing everything. And when you say go out with a taste. and for me that hit me a little bit later for me to go out and taste I did I'm in sports sports management what I majored in then I went back home to do real estate with my father tried to do that and really felt like that wasn't for me and my passion wasn't for you happy good so I'm trying to go back into sports good still trying to find my way there while I don't have responsibility and all that exactly so my thing is it's like there's different avenues that that I've always been working at, that I've thought active, military, sportsmen, like they're all over the place.

54:46So my question is, my two part question is, someone, I've always felt like someone had to allow the tapes, you know what I mean? Yes. Oh, I wanna go out and do this, but someone has to hire me to do that. Someone has to read my resume to do that and getting past that barrier of trying to, oh, I wanna try this, but I have to get through somebody to do that is the first question. The answer to that is yes and no. First of all, back to some of the things I've already alluded to here. Back to Ahmed, who's the next student I saw. Notice when I said to him that he has to reach out to 137 people. People come at me and they're like, Gary, I wanted to be a sports agent and I tried really hard.

55:26I'm like, cool. Barry, how did you go? He's like, well, I submitted to three places. I'm like, three? Like, yes, there are gatekeepers for certain jobs potentially for you to taste. there's also 7 ,000 of them. So A, have you asked all 7 ,000? That's A. B, in the world of content creation and zero startup costs, one could potentially, if they can afford to, one of the reasons, it's funny that we're segwaying off the garage sale thing, one of the things I tell a lot of people is get a job at 7-Eleven or do garage sale and just to maintain your lowest possible cost of living so you can start the thing that makes you happy.

56:06and to your point of 25, seven years from now, you'll be 32 years old. Do you know how young 32 years old is? Ugh. Anyway. The second part to that is I have to get up on the entrepreneurship thing and the thing that for self-awareness you always preach and I'm always trying to look inward in self-awareness is a while ago and I still saved it on Instagram that I always go peek at is to find out what kind of person I am. You always say for a hungry dog someone that's been fed doesn't know how to go home. Correct. And that really stuck with me. And that time, you know, I'm fortunate enough to have Yeah, that's right.

56:46So I don't know if I was committed. You were. Of course you were. Of course. Both. Both. Long before I came along or anybody else, the nature-nurture thing has been established. So I don't know you well enough, but there's a deep, when I was five, it was not necessarily that my parents, we were very poor immigrants, but I still thought it was more fun to go shovel people's driveways when it snowed than build a snowman because I wanted a dollar. That was my chemicals. Then I was conditioned because when I was 11 and said, Mom, everyone's getting Nintendo, she said, great, go buy it. I was like, all right, gotta go to work.

57:26You know, like, so for you potentially, it's the complete opposite, which is amazing. Maybe you didn't have those chemicals and then on top of it, You had the great fortune and there's nothing wrong with that. None of us picked our paths where you were fed. So, yeah, it's probably more unlikely that you want to go and grind it at zero and build something for yourself and deal with all the fear and anxiety and loneliness and grind and dirt and blood that comes along with being an entrepreneur. Not the popping bottles and flying in private jet entrepreneurs that you see on Instagram that are completely full of shit.

58:01Sorry, Jim.

58:06You got it, brother. You've been a huge inspiration for us. We created a content creation, videography, photography company, social media. It's actually our two-year anniversary, so it's great to see you. First, my question is, you talk about posting a ton of content. Yes. Yes. And a lot of times, we don't know what to post. And one thing we've seen, and I want to know if it's a small sample size or a tiny sample size, is a lot of times when we post personal content, personality content, whether it's like Freestyle Friday or XYZ, it gets a lot more attention, comments, shares. Humans like humans.

58:45Yeah, and is that something that a lot of us should be focusing on too as we build that brand? If you like it. A lot of people are very shy and introverted and don't like the attention from other humans. I don't think they should be making videos. Yeah. Second part of the question was, can we take a selfie with you? You can. Real quick, because I want to give an answer that will help a lot of people. Did you ever see that interview I had where I came up with the first time of documenting, don't create? I really think people need to think about that. Just make. People overthink. They think they have, even the way you structured it, you're like freestyle, you're making everything like shows or structuring it.

59:21Stop thinking. Start making. Cool, get up here. Let me get on this side. Yes ma 'am. Hi. I'm a Jersey girl. Love. I was at Rutgers and worked in football there. Love, you grew up in Jersey? Yeah. Where? South Jersey, Dickerville. Yeah, I know it. And I cheered for the Jets. Amazing.

59:45I'm listening. I can multitask, entrepreneur over here.

1:00:01I got so many people here, I was just saying hi to everyone and just putting myself out there. Good for you. But I want to know about two things actually. YouTube versus TikTok, would you just... Both. Got it, thought that was gonna be the answer. And two... But know this, TikTok is a crazy place right now. In a great way. In a great way. I have given the same advice my whole life. I am very basic. How many people here follow me on Instagram? Thank you. So you guys know, I love putting up videos 10 years ago, a little chubbier, younger version of me saying the same stuff I'm saying right now. So I'm saying that for the people in the room that don't know me.

1:00:46What I'm about to say matters a lot. In the history of my career, the organic reach thing, that nobody knows who I am, I want to talk about Alabama football, nobody knows who I am, I have zero followers. MySpace, Twitter, Facebook, Social Cam, Vine, Snapchat, Instagram, LinkedIn, YouTube, none. Not a single platform has even been remotely close to what's happening on TikTok when you post your third post and 800 ,000 people watch it. Now it's already, I don't know if you noticed this DRock, it's already declining, because here comes the content, because there was so much attention compared to content, but you would destroy it on TikTok.

1:01:29Thank you. Yeah. If I were you, I would make three TikToks a day. Okay. The way I think you get to the question they had, which is like, what do we make? Right. I think you look at what's on the explore, like the trending page, and the biggest mistake people make is, they hear this, they go home, they're like, screw it, I'm gonna do it. I'm motivated. Gary's so motivating. I'm gonna do it. And they're like, they download TikTok, and then they're like, now what? Two things. One, back to that crazy website Google, it's crazy. It's an epic one. You know, what works on TikTok, enter, read for three hours, but way more importantly, consume TikTok for five hours and then make a decision.

1:02:10Don't call your 11-year-old niece and be like, what's this TikTok thing about? She's gonna tell you from an 11-year-old's perspective, you're here for business for building a breakout. You're coming from a different angle. Consume it. That will help you know what to make. What's that? Do you have a TikTok account yet? No, I don't.

1:02:37Love it. Thank you, man. You're welcome.

1:02:43Gary Vaynerchuk:I love attention. It's really hard for me to talk to you because I admire you so much, right? Like, I've done this a couple of times. Thank you. Like, I'm freaking out. And I'm obsessed with adding value, right? So, like, guy with a shirt, I want to help you, man. I'm obsessed with connection also.

1:03:00Gary Vaynerchuk:As, you know, as I came into your content, and how you're, like, the Pied Piper for you don't have to be a jerk to win, and empathy, and, like, the alpha guy that preaches, you know, value and kindness, and it's what I've been doing all my life, so I dove in two years ago. I'm like the butt of your old joke and like the hero story of the new thing, right? Like coddled by parents. I had to completely unlearn that. Like my man over there, you gotta unlearn it. You gotta get vulnerable, get dirty. You gotta eat, you know, like I don't wanna cuss because I know that you're - Nagy will beat us up, yeah, he's tough.

1:03:35Gary Vaynerchuk:And then restart again and iterate, right? And real quick, I apologize. Let's not demonize, like none of us picked our spots. Like I didn't pick like, hey, I'm gonna be born in Russia and then come to America. Like, let's definitely not over demonize people that had great fortune of being in a situation. They just have to decide what they want in their lives. Like, you know, we really need to deploy self-awareness. Not everybody's supposed to go on and be an alpha number one and build something big. Like, there's a lot of ways to skin it, but nonetheless, I just wanted to add that because I didn't want that theme to get too far away.

1:04:06Keep going. Cool.

1:04:07Gary Vaynerchuk:That being said, man, the big connection point for me, I'm like yelling, so, because I'm Hispanic and I yell and you're close, whatever. The main connection point for you was when I realized that content is like networking on steroids. Correct. Everything you do person to person. Correct. And I put on content and put it out. Yes. And I'm learning so much from you and then I'm like reading the Steve Jobs book and I'm like, bro, I'm just learning from you like it was an audio book every day, all the time. That's the plan. For free. And then you release a library that's searchable. Yes. Right? So like I just want to, man, I want you to like talk about that searchable library.

1:04:42Gary Vaynerchuk:Okay. It's so valuable for people that can see that. and how you put that together. There's two people, the people that can't make content, the people that make a ton of content, they don't know what to do with it. So the categorizer would be amazing. Thank you. I don't want to give you a bean. Please, I do. This is from the charger that we gave you last night, bro. I love it, thank you, man. Thank you, I love you, bro. So the search engine, we transcribed all my words into metadata from every single video I've ever put out in the history of my life and then put it into a database and made it searchable.

1:05:12So we have a search engine on our website. I'm still not even promoting it. I still, you know what's so fun about playing the long game? Like, it's, you know, you're hardcore enough in my content that you know it exists, because I promoted it for like one day. I don't even really know where it is. I think it's on my website. Like, I believe it's gonna be the biggest thing I leave, because the earlier thing I talked about, which was like the voice device. Yeah, of course, I heard. You know, the, like, I'm so excited that I'm gonna have an Alexa skill in 10 years that's gonna allow you to be walking through the kitchen or in the office and say, Alexa, I need to speak to Gary.

1:05:48They'll be like, Gary, what should I do when a manager is doing this? And I'll actually reply because the data has been structured. That's gonna be rad. So, that's why I did it. That's what I'm anticipating. That's what we're building and I think a lot of people are gonna do that with audio information. I think it's, we love speed. There's a lot of things you're doing now that you said you would never do because you like speed. Many of you here 10 years ago said you would never text. You now text. Many of you five years ago said that you would never use emojis, this is stupid, and now you send poop emojis.

1:06:25Right? The reason you do that is because of speed. The emoji is literally this is quicker than okay. All of you are gonna use voice devices in your home and office because it's gonna be faster. That's all. We choose convenience over everything. We don't care about privacy. Everybody loves talking about privacy. You guys love talking about privacy. What about privacy? What about it? You put your credit card all over the internet all day long. The IRS was completely hacked. Every single social security number in this room has been compromised. What's happened? The Russians kidnapped you? We don't care about privacy because it's fake.

1:07:08We love convenience. yes sir you look great pretty sharp bro like that tie clip I remember

1:07:28everybody if you enjoyed this podcast please go back and look at the prior episodes they're loaded I appreciate your attention and thanks for being part of this journey see you later