AI + Social Media = The Biggest Opportunity of Our Lifetime

27:32right yeah okay well shit here go go uh to even point more uh you know we market aspire which is where everybody came from we market uh brands they saw a brand they follow a brand right whether it be you kevin leary marcus limonis is a brand they follow a brand we call it brand marketing yep that's what all got you eventually to this room and i would say that if you and we've talked a lot about this, that if you guys added a much more serious concept of taking clips of all these characters at your events organically, that the one that goes viral that you then decide to put paid behind will outperform your best practicing A-B testing of putting me and David Goggins in a fucking picture.

28:19That's a question. You talk about personal brand, right? I think maybe what some entrepreneurs struggle with, I I struggle with this one in the past was, like in her thing she's doing, DS, our loans. Sometimes I think we think like, well, I don't wanna make all these videos because I might not be doing these loans forever. I don't wanna make these content. I'm not selling wine.

28:46Like for the people that don't know the references, the first five years from 2006 to 2011, the only content I made, the only videos I made was me tasting wine. some of you that have been following me for a long time have no idea that even happened shit changes i don't know if you're gonna be alive tomorrow the hell are we talking about in seven years i might not be fucking selling dsr so give a shit so just wherever you go change it yes go ahead mike hey gary this is forrest handleton uh universal coin bullion uh my wife and i have three young daughters and a year ago they were complaining about not having enough money, didn't want to do more chores to earn more money.

29:24I showed them your video on the eBay and, you know, salt and pepper shaker collectors, right? And it really blew their minds. And so they just started bringing me stuff. We started doing all kinds. I mean, each of them have made thousands and thousands of dollars every single month, just selling stuff we were going to give away or stuff we were going to sell at a garage sale or this or that. Now we've started going to garage sales, doing that and they're loving it. But what's phase two? Like what's the next thing that I can put three young teenagers on beyond eBay? Because it's blowing their minds up, but I want the next one.

29:58The next phase of, so learning how to sell, buy and sell stuff on eBay is a remarkably important skill set if you keep going on and wanting to be in business. Understanding supply and demand, understanding consumer behavior, understanding how to communicate through pictures and videos and words to create demand, understanding market dynamics. It's stunning, actually, how much value, if a child is destined to be entrepreneurial or in business or in marketing, how much of a training ground it is. The next step is twofold. It depends on where you want to go. The next frontier, no question, is live social shopping.

30:47TikTok shop and whatnot. Now, I'm also a parent of a 15 and 12 year old where I have no interest nor does my ex-wife on our children being on the internet and so thus rendering them to be on whatnot or TikTok shop is not in the cards for them. The other place to deviate is garage sale and knickknacks are not scalable. Contemporary collectibles is. So whether it's trading cards or LeBooBoo's, those little things that are going up, or things that they can buy at Claire's, blind bags, there are 50 to 100 Stanley water, you know, there are 50 to 100 things right now that you could buy at Target, Walmart, and Five Below and other stores where they could buy 100 units and they could buy it for$3 or$9 or$16 and sell it for 100 % profit.

31:41That's taking them from one-off items to something a little more scalable. One of those two paths is clearly the next chapter in this game and that's what I think you should be thinking about. Like teaching them that right now they can go to Marshall's or TJ Maxx or the dollar store and then once they get past that tier after three or four years you start going into actually producing or buying stuff at scale. Learning retail is like uncomfortably good training for anything you do. And so it's really cool, I'm happy for you. And then finding something that's a common interest to collect, in fact it's funny that you're bringing this up with having daughters.

32:28I have something called VFriends, which is my Pokemon Marvel Disney, thank you. And I'm really excited about it. It's gonna probably be the next 50 years of my career. It's really the biggest thing I'm working on. and it started as NFTs and it's one of the few projects that's doing very well still in that world but a month ago trading cards came out from Topps and in BeFriends a big part of what I'm trying to do is scale what I believe in compassion, empathy, kindness, patience but also accountability, tenacity, competitiveness and the biggest feedback brother I've had in the last 30 days is how many dads have found something to collect with their daughters because the characters match more to girls than let's say football cards or things of that nature.

33:13So I think whether it's be friends or something else, finding something that's scalable that you guys can collect will take the relationship to the next level. It could be, again, little figurines or things of that nature, but there's a lot to look through in that. I like that. Very cool. Thank you. My name is Haley. My mom and I actually do sell on Whatnot. And so my question is, we're having a hard time getting people from either TikTok or Instagram to whatnot. I'm finding it hard to explain to get that jump from one social media platform to the other to the other to whatnot and back. And so how do you find that you're getting people?

33:55What's your biggest platform? TikTok. How many followers are on there? Like 8 ,000. Have you considered doing TikTok shop? Yes, it's the logistics piece of it that I'm trying to figure out. And we do sometimes live stream our whatnot sales also on TikTok. But then TikTok gets mad because they're like, we think you're selling something. Yes, I'm aware. You're not doing it right. I mean, there's two things to this. One, if you're in this room, I think that you're in a place where you'll be able to afford running ads on social media to drive to your whatnot. to do you have email list? It's being built.

34:39Okay. Couple things to think about. I think that most people, when they're building something new, really lack patience. So I have 55 million followers on social. I have 300 people watching me live on whatnot and I'm ecstatic.

34:59So you just, you have 9 ,000 on TikTok, right? That ratio means if you have 18 people watching you, you're crushing it. It's a patience game, right? There's DMing, so let me tell you how I'm building my whatnot. Every single person that buys anything, anytime, I'm DMing them on whatnot. Anytime that people are even watching, I'm like literally DMing them like hi while I'm on the show so that I can continue a conversation with them later. And as far as social, you're probably not pushing often or hard enough. And I get why, you don't want to become spammy that everything that comes out of your mouth is just like watch me on whatnot, watch me on whatnot.

35:42The reality is if you're bringing them value, so what do you sell on whatnot? Women's contemporary clothing and accessories. Women's? Contemporary clothing and accessories. Great, if you go on Instagram and TikTok and be like this piece of clothing or contemporary, this$500 item I'm giving away for free as a giveaway on what night, this Tuesday night at 8 p.m., I have a funny feeling you'll have more people show up. Right, so there's a little bit of the promotion cycle and giving people a reason why, but I think it's patience, keep putting out the content, clipping moments from your whatnot show and putting them on other platforms.

36:23Are you posting on YouTube Shorts? No. What about Facebook? Yes. no, not well. What about, fair enough, no problem. What about Twitter X? No. Great. You need to be on all three of those platforms. I'm gonna say this real simple for all of you. I don't care if you do insurance, B2B, SaaS sales, or anything else. I do not think that people, and you know how much this has impacted your career. I can't express enough to all of you how all of you need to be on all these platforms seriously. I believe being good at making content for the seven social networks and posting every day is more important in business than being able to balance your checkbook.

37:09Ding. I'm gonna say this is very, this is potentially the most important moment of this time together. Everybody is underestimating how important it is to make pictures and videos on Facebook, Twitter, TikTok, Instagram, Snapchat, LinkedIn, Facebook proper, every day, all seven of them, multiple times a day. It is disproportionately the thing that can grow your business, and it is free. Of course you can run ads, but you can post organically. It is free, and when you do it, when you actually get good at it, Now, let's talk real serious here for a second. I could be sitting up here and saying, I think, bless you, I could be saying, I think all of you should become basketball players because I don't know if you've seen what's happened in the NBA, but salaries are going through the roof and even if you're the 13th player and you never play once a day, you never play.

38:13You're just on the bench, you're making$15 million a year. That's incredible, right? Then you would say, that's nice, Gary, but how the fuck do I become good at basketball? I'm telling you that posting on social media at a very aggressive level, multiple times a day, on seven different platforms, is disproportionately the thing that will change your career. But I'm not naive, because I've been doing this for 15 years, that you have to actually be good at it. But I'm asking you, I'm basically saying, let me say it a different way. Let me give you context. All of you should eat healthier and exercise every day.

38:51And you will live longer, it will be better. Your quality of life will be better. We can all agree that's right. We also know that the discipline and learning how to actually, you know, I've been through a 10-year health journey, like there's right ways to do an exercise and wrong ways to do an exercise. You have to get educated on eating. There's eating for calories and there's eating clean. There's a lot of variables. But I'm gonna say it nice and slow. Since you're sitting here on a Sunday, You are ambitious and hungry and winning. You're not sitting here on a Sunday after Memorial Day in the summer for fun.

39:25You're fucking hungry. I'm gonna say it nice and slow. Disproportionately the biggest impact on your financial career is your ability to get remarkable at posting on seven platforms a day, multiple times a day. can you give clarity is that is that the same comment post i mean uh uh on all seven or if you go look at my stuff which i would recommend you do because you'll get a sense of what i'm doing the video might be slightly different a slightly first three seconds or a little bit longer a little shorter depending on the platform the copy is definitely different because if i'm posting on linkedin i know how you're thinking versus the way you're thinking on tiktok you're more casual when in your stream on TikTok.

40:14You're more business oriented when you're on LinkedIn. Yes, you could put the same video on all seven, slightly different. At first, when you haven't committed the time to being good at it, or the resources to build a team to help you do it, or using AI, you will probably just post the same thing as you get better and go up the game. But I cannot put enough of a nail in this coffin. the biggest mistake all of you are making is not taking this serious.

40:51And let me put a final flag on why. It's gonna go away. Everything goes away. The yellow pages were important to me when I first worked for my daddy's business. Then Yahoo and Google came along and became very much not important. Watch this. Please stand up and don't be lazy on me. Please stand up if you, no, no, not yet. Very good, very good. I'm impressed. Let me just tell you why you stand up. Please stand up if you now use chat GPT or perplexity or AI instead of Google where you used to use Google a year ago. Stand up. I want everybody to look around. And don't stand up because you feel left out and you feel weird.

41:30Just, I want the real numbers. Holy shit. Yeah, I knew you were going to be surprised. I need everybody to look around. Yeah, I'm telling you this is important. I thought I was ahead of the game now. This crew is winning in business, but we'd also argue not the demo of the crew that is most advanced in all technologies all the time. We're already here. Now, we can please sit. By show of hands, how many people here use Google AdWords for their business? Raise your hand. Raise it high. Actually, stand up, I want the visual. Stand up if you use Google AdWords. Now, we've got people standing if you use Google AdWords, me included.

42:08if Google AdWords is really important for your business, keep standing. If it's not really important, you can sit down. I'm one of those. Okay, let's, now everyone who's standing should be shitting their pants. I'm serious. I'm doing this because I want you to win. Everybody who's standing, we are living through an insanely fast demise of Google AdWords. An insanely fast. You must understand immediately. And then you can say thank you. And then if you're getting a lot of traffic from Google natural search, some of you have just been around for so long, you're on the first page results. Google search is exactly where the yellow pages was in 1999 right now.

42:57We got 24 months before this thing's in deep shit.

43:07I mean, I love you and I hate you, bro. Because it's so good, but then I got to go redo so much shit. It's like so much work. Listen, I'm the one that's most pissed. I've been consistently ahead of shit for the last 15 years, 20 years. Every time I see a new thing, I swear to God, how many people here follow me pretty solidly? Raise your hands. You don't have to raise if you're not. So all of you know, I'm like pretty, especially if you've been following me for a while, like I'm on shit, right? I promise you, you might find this funny. You might think I like it, I hate it too. I'm pissed, I'm like fuck, another thing?

43:41Like, but here's the thing, we have no choice. What are you gonna do, go out of business? Lose a real percentage of your business? And then the thing that I'm most worried about, especially for a crew like this, you're not seeing how much more you can make. Too many of you are like, no, no Gary, you don't get it. I'm good, I haven't even done social and I'm doing 13 million a year. I'm like, what about 100 million? The thing that's fucking up almost everyone in this room is not that you're about to be dead or you're losing or declining, it's that you don't see how much upside you're leaving on the table.

44:17You can speak to that. That's the young man I met when I met you first. I'm like, this fucking dude has no clue how much he's leaving and you've started to reform and can you please educate your friends here what the fuck has happened? I tried.

44:33Why do you say that in the next 24 months? What do you see in the next 24 months? What I'm seeing is a bunch of fucking 40 and 50 year olds just stood up and are using fucking chat GPT versus Google.

44:50And here's the other thing. We're not going backwards. This is the thing that everyone gets caught on. We're not going backwards, friends. Do you know how many people that grew up in the 30s and 40s thought the 80s and 90s was fucked up? We're not going backwards. You playing Pac-Man at your fucking pool club? There was some 60 year old being like, that's crazy. We used to play stickball in the streets in Brooklyn. These kids are ruined.

45:21That's life, friends, that's life. I'm a videographer, I love creating content, love shooting video, been doing it for 10 years, and I heard you say a few times, post on everything all the time. Yep. What advice would you give to the solopreneur who doesn't have the resources necessarily to hire a team to build a system to be able to do that consistently? The good news is this is where AI is coming in a real way, and good news, the platforms are gonna do it for us. One of the reasons I haven't been recommending things, it is my belief that we will be uploading our videos to Meta and it'll be doing the AI editing for us because they know the distribution and that will be replicated on the other platforms.

46:00So what I would say to you is a couple things. Literally, you have ChachiBT on your, beautiful. Literally, like I do, whether you type it or record, say you're a solopreneur, videographer, and you need to post on all seven, like literally, I do not believe that people know how to use AIS yet. Just like we all had to learn how to use a search engine, I remember my first searches were like, Wine, enter. You know, you didn't know how to use it. You literally need to ask the most detailed version of this question that you're asking me to ChatGPT and say, which 11 platforms and what process should I use?

46:37It will outflank my answer on this and that's what you should do. But brother, there's something that ChatGPT may not say, which is the following. How many hours a day do you work? Don't bullshit me, Rob. I don't give a fuck. How many hours? 10. I think in that 10, you have to allocate one hour a day to this and you need to be more efficient with your nine to get 10 hours of work to nine. One of the biggest mistakes so many of you do in this room is you have one hour meetings for 30 minute meetings. Yes. Yeah. The 15 minute meeting will change your career. I am predominantly 15 minute meetings.

47:25I'm either 15 or two hours. The other mistake you make is you're doing an hour meeting for a three hour meeting. We all do it. I've got five full time people and AI trying to analyze this for me all day long. And I still know I'm making mistakes every week. But I believe brother, if you get better at your time management on your 10, start learning AI to make you even more effective. And you realize that there's just things that you're doing that could be 45 minutes instead of an hour to then give you a full hour. Again, notice what I said earlier, Rob. I think this ability to post on these platforms is more important than knowing how to balance your checkbook.

48:08There's almost nothing you do as a solopreneur videographer that is more important than posting for an hour a day on seven platforms. Because it will lead to all of your business acquisition and retention. All of it. You see where I'm going, brother? You're welcome, my man. Can I ask you a question, Gary? Yeah. My team started playing with, where they, you know, it's AI, and it's me, and it shoots its own video, and it's an AI video of me talking, and I started to see them. What do you think about when they're making content using the AI video of yourself. That's exactly what's gonna happen. Should we be doing that now?

48:49The technology is like probably a year or two away. Yeah, it's a little bit slow. But like the way you're gonna make videos is by, the way I'm gonna make videos in 24 months is record. Okay, I want a video of me in the snow wearing a red cap, drinking hot cocoa with a backdrop that looks like Jackson, Missouri. And I wanna say the following things. and I want my face to be a little more tan like I came from the Bahamas and I want to have a little bit of a look of being concerned while I'm talking to everybody about the advancement of AI robots. Enter, video made. Some follow the noise. Bloomberg follows the money because behind every headline is a bottom line.

49:32Whether it's the funds fueling AI or crypto's trillion dollar swings, there's a money side to every story. And when you see the money side, you understand what others miss. Get the money side of the story. Subscribe now at Bloomberg.com. That's where it's headed. 100%. It's here now. I wanted to ask you, because we obviously were talking about developing a personal brand, and for some of us that are very multifaceted, where we are constantly seeing that there is a true advantage to being very specialized and being very consistent with the type of content that you're putting out and making sure that it's very consistent.

50:19How would you recommend that somebody that wants to put out different types of content that's very multifaceted do this in an effective way? And is it worth it even? Or should we just stay spatialized? I'm not... Yeah, you're very... I'm all over the place. My next post might be me garage sailing. The next one might be me in a business meeting. The next one might be about trading cards. The next one might be about AI. I'm the person you're talking about. Yeah, I know. The content finds the audience. Okay. Let me really help. How many people are making content and are kind of in it? Raise your hands.

50:53I need you to all appease me and do me a favor. I want you to make five videos next week that are completely and utterly random that gives an insight to who you are as a human, not a business person. I want you to make a video that, I'll make pretend the video right now. I want you to make a video where you've got the camera and you're eating a bowl of grape nut cereal. And you're eating it and you're like, I love grape nut cereal. I know most people don't because it doesn't have any kind of real sugar or flavor, but I do and here's why. And let me tell you the story of how my grandma made me, like literally a personal video of something mundane.

51:30I want you to post it. five of them in the next two weeks. You will learn so much. The biggest mistake most of you are making and why you're not winning in social is you're not mixing it up enough. Mm. That part. Mm. You guys know who know me that I like the Jets and that I like wine and that I like garage sailing. Like, you need multiple touch points. Not just this narrow thing that you're a lawyer. It's such a relief to hear you say that because I'm constantly being told the opposite. Like, you know, you can't be all over the place with what you're posting. Who's telling you that? I mean, different people.

52:12Name them. No, no, no, no, no, no. But I'm going to a very important point. Who's telling you that? And I always say, judge the person that's giving you advice. I mean, people that are like doing marketing will constantly tell you, you want everything to be very consistent all the time. Are they doing marketing better than me? No.

52:37And by the way, by the way, here's a really big insight. I would argue that all of my happiness in life, let alone my professional success, I'm really gonna go for impact here, I want everybody to hear this. I would argue that my happiness in life, let alone my professional success, is predicated on the fact that I love the word and in a world where all of you love the word or.

53:09So many of you can become radically successful being incredibly narrow. You can also be successful if you go wide. The reason most people don't go wide, by the way, darling, is most people are good enough to go wide. Ooh, now we're getting somewhere Most people are not interesting Or have enough information to go wide I don't know of a post I've seen you talk about, per se, VaynerMedia Like you were talking, like, hey, follow me on VaynerMedia Sign up with this VaynerMedia I think of VaynerMedia, I think of your massive, like 2 ,500 employees Massive company of VaynerMedia I've never seen like, it's always just the shit you do on a more personal level.

53:57My purpose when I post is why is this good for the people on the other side? The reason I've never posted fancy watches or being on private planes or hanging out with famous people is I do not believe it brings anyone value. Oh, shit.

54:18That's like against, you know. 10 ,000, no, 100 million social media influencers who rent planes that are not even in the air. I believe that what that normally does when it's posted is not inspire the way that people want to say. I think it's incredibly selfish by the person posting, and I think it triggers insecurities for the person that's consuming. Oh. I don't post about VaynerMedia much because we service Fortune 500 companies. We service Pepsi and Chase Bank and the biggest companies in the world. 99 % of my audience are not in that place. I will post about Vayner a little bit more on LinkedIn.

55:10For the people that have followed me, you'll see a snippet in there. but I am obsessed to why this is good for them, not why this makes me feel good.

55:24I love that part about the, you think through from, you know, if you post that, you know, private jet shit, it can unlock an insecurity into them because social media has fucked up a lot of people. It's helped a lot of people. It's fucked up a lot of people. No, no, it's exposed everyone. Social media has exposed everyone. It's like money. My friends, money and fame has not changed one person in the history of time. It has exposed everyone. If you're a dick face, and you get money, fame and power, you become a real dick face. And if you are lucky, like I am, that you were incredibly parented and had the luck of circumstance of coming from little and being taught to be nice to people and have the best mom in the world that made you that way, when you got money, power, and fame, you became a better person.

56:23Okay, so I've got my two daughters here. They're 12 and 14. They're here with us.

56:32My biggest thing is to just be able to keep them constantly motivated to pay attention to things that you teach and what everybody, what we're learning here? How? Yeah, how. Give a suggestion on it. Yeah, I have a lot of thoughts on this. I think, look, first, how many people are parents? Raise your hands. All right, so quite a bit. Look, I think first and foremost, one of the things that I most love talking about is parenting. I'm on the receiving end of somewhere in the ballpark of 10 ,000 to 20 ,000 direct messages a week from kids between 13 and 23. And we're analyzing that data with AI a lot.

57:15I used to do it by hand. That's how I built my career. So I'm very passionate about this crew, especially because I grew up as a kid who was bad at school during the 80s and 90s, grew up in an immigrant family. I was parented different. I had different outcomes. And then I watched what that meant to my life versus what a lot of other people did that they thought was the right way of doing it. When I see that many hands go up, the thing I'm most excited to talk about is parenting, and the thing I'm least interested in is to tell someone how to parent their child. Right? So I love talking in general, but I think we all have much more context of who our kid is.

57:57So I think, first of all, both of them are different, even though they're just two years apart. I think the best thing that every parent can do in this room is to actually reverse engineer their actual child, not a thesis, right? You have to actually know who your kid is. You have to actually watch how they evolve. You have to actually care what do they care about, not what would you like them to care about. I think these are important frameworks. I also think that we need to be patient and also give them grace. If you're interested in them being constantly motivated, man, my friend, I am so fucking motivated, it's scary.

58:37And I've been all 50 years of my life, but there have been chapters in my life, I think back to 28 to 29, where I was like, was that really that motivated that year? Or was that a transition year in my personal life that led to the way that I rolled? You've gotta make sure you give them grace. They can't be motivated every second. They're 14 and fucking 12. You know what I mean? So there's a little bit of that. So I think it's knowing when to put the thumb on the scale, knowing when to take it off. For a group like this that has accomplished so much, I'm sure a lot of people in this room are the first generation to accomplish a lot in their family.

59:13We all worry about the same shit, which is we came from little, we made fun of kids that had a lot because we outflanked them, and now we don't want our kids to be the kids that we made fun of. We all feel that, who've been through that journey. we need to be careful in that it's very easy in that emotion to lose your relationship or the upside of having a great relationship our kids are different, they've got different variables there's different things going on but I think paying attention to them and seeing what makes them tick really matters and then I think what you're doing now and I see a lot of you are doing it this is what a blessing the number one thing you can do for a kid is give them exposure, right?

59:59Show them things. For a lot of them sitting in the room that I see right now, today will be a day that changes the course of how they see it. For others, they may realize they're not that interested in business or marketing and that's a wonderful thing. That may lead them to finding what they want or today at 14, they're not interested and you're leaving deposits and at 24, they might become interested in it and the deposit was left. So I think compassion, patience, and thoughtfulness is required. And I think most of all, and this is number one, and then we'll move on, you must parent your kid based on your kid, not based on what you think people think about your kid.

1:00:44The number one mistake that is happening is that a lot of you, and I mean this, actually care what people think about your kids' accomplishments, their grades, their sports, their money-making, whatever it is that makes you tick. When a child, this is back to 20 ,000 DMs a week, when a child can smell that you are making them do things because you want to show them off to your siblings, your neighbors, or your friends' parents versus pushing them based on what they like or what you believe in, you will lose them. Keep that in mind. That's good.

1:01:29Let me ask you a follow-up question to this. Because a lot of us here, right, we grew up in the 80s and 90s and so forth. And there's this kind of child-rearing, right? I just got my new baby. But how do you balance that? Because sometimes I think we struggle with we don't want too much screen time. We don't want too much, you know. This is the least amount of screen time your kids will have in their entire lives. I just hope you all know that what you demonize as screen time today will seem unbelievably mundane in 20 years. We're not going backwards. Our kids are gonna live in pods. VR, AR, AI, they're gonna interact with robots on a day-to-day basis the way we interact with pet animals.

1:02:17I promise you, and all of you who are 40, Who's over 45 years old? Raise your hands. All of you should know better. I'll tell you why. I'll tell you why. I'll tell you why you should know better. Because you remember when a beeper was crazy good technology.

1:02:37Now, look, I'm of your generation too. I know when kids in high school had beepers, we all thought they were narcs. You know, or drug dealers. But again, all of you should know better. you all remember having a Razer phone or a Blackberry, right? You remember pre-MySpace. If you were super nerdy, you knew what Friendster was, unlikely. But you remember MySpace, potentially. You know that over the last 20 years, things have evolved so much, so advanced. What do you think's going to happen? It's just going to start going backwards? This is the most lightweight integrating with screens and technology of the rest of your lives.

1:03:19You will, if you're so angry at screen time and technology, let me give you a preview. You will look back at today as the golden era and like the good times because it's going to get way fucking crazier. Thank you. Andrew, we got back. Go ahead, Mike. And by the way, I apologize. Back to what I said earlier. That is my macro. you can do whatever the hell you want with your kid I love when people come up to me they're like Gary I know you talk about TikTok but I hate it I hate that my kid's on it so be a fucking parent and take it off their phone this is the macro I'm talking about you know your kid you know what you want but if you're delusional and you think it's going to go back to us playing outside with our bikes well then you may guide your child wrong so you need to know what's up But whatever you do, that's your fucking business.

1:04:16Write that down. I'm building a business empire in a specific niche, senior living. Love it. We have the fastest growing in the state of Georgia. Amazing. We're the first black one with multiple locations. but at this point we still haven't figured out our marketing on all platforms yet. Let me give you one right away because I've helped a couple friends in senior living. This will crush. Crush. If you market videos and pictures to 50 to 70 year olds on Facebook within a 5 to 10 mile radius of your locations. Got it? I just want to make sure you fully have it. Somebody on the team. I see them.

1:05:1150 to 70 within 10 miles of the locations with videos and pictures of why your place is good, the videos of it, whatever you have to say. You will crush because that is the demo that is putting their parents into senior living. Got it? So you're targeting people of the age that are higher propensity likelihood to be putting their parents into senior living 50 to 70 and you're marketing to people that live within 10 in fact you could probably go up to 25 miles and you'll need to test you'll do some 5, 10, 25 you'll see how the math works you put your phone number in there so that it's clickable in the copy you will literally build a statue of me in your home if you do this at scale thank you that is your marketing thank you