GaryVee x Andrew Corlde: Social Media Hacks to Explode Your Business in 2025 | PART 1

0:00My name is Haley. My mom and I actually do sell on Whatnot. And so my question is, we're having a hard time getting people from either TikTok or Instagram to whatnot. I'm finding it hard to explain to get that jump from one social media platform to the other to the other to whatnot and back. And so how do you find that you're getting people? What's your biggest platform? TikTok. How many followers are on there? Like 8 ,000. Have you considered doing TikTok shop? Yes, it's the logistics piece of it that I'm trying to figure out. And we do sometimes live stream our whatnot sales also on TikTok. But then TikTok gets mad because they're like, we think you're selling something.

0:46Yes, I'm aware. You're not doing it right. I mean, there's two things to this. One, if you're in this room, I think that you're in a place where you'll be able to afford running ads on social media to drive to your whatnot. to do you have email list? It's being built. Couple things to think about. I think that most people, when they're building something new, really lack patience. So I have 55 million followers on social. I have 300 people watching me live on whatnot and I'm ecstatic.

1:27So you just, you have 9 ,000 on TikTok, right? That ratio means if you have 18 people watching you, you're crushing it. It's a patience game, right? There's DMing, so let me tell you how I'm building my whatnot. Every single person that buys anything, anytime, I'm DMing them on whatnot. Anytime that people are even watching, I'm like literally DMing them like hi while I'm on the show so that I can continue a conversation with them later. And as far as social, you're probably not pushing often or hard enough. And I get why. You don't want to become spammy that everything that comes out of your mouth is just like, watch me on whatnot, watch me on whatnot.

2:11The reality is if you're bringing them value, so what do you sell on whatnot? Women's contemporary clothing and accessories. Women's? Contemporary clothing and accessories. If you go on Instagram and TikTok and be like, this piece of clothing or contemporary, this$500 item I'm giving away for free as a giveaway on what night, this Tuesday night at 8 p.m., I have a funny feeling you'll have more people show up. Right, so there's a little bit of the promotion cycle and giving people a reason why, but I think it's patience, keep putting out the content, clipping moments from your whatnot show and putting them on other platforms.

2:51Are you posting on YouTube Shorts? No. What about Facebook? Yes. no, not well. What about, fair enough, no problem. What about Twitter X? No. Great. You need to be on all three of those platforms. I'm gonna say this real simple for all of you. I don't care if you do insurance, B2B, SaaS sales, or anything else. I do not think that people, and you know how much this has impacted your career. I can't express enough to all of you how all of you need to be on all these platforms seriously. Obviously, I believe being good at making content for the seven social networks and posting every day is more important in business than being able to balance your checkbook.

3:38Ding. I'm gonna say this is very, this is potentially the most important moment of this time together. Everybody is underestimating how important it is to make pictures and videos on Facebook, Twitter, TikTok, Instagram, Snapchat, LinkedIn, Facebook proper, every day, all seven of them, multiple times a day. It is disproportionately the thing that can grow your business, and it is free. Of course you can run ads, but you can post organically. It is free, and when you do it, when you actually get good at it, Now, let's talk real serious here for a second. I could be sitting up here and saying, I think, oh bless you, I could be saying, I think all of you should become basketball players because I don't know if you've seen what's happened in the NBA, but salaries are going through the roof and even if you're the 13th player and you never play once a day, you never play.

4:42You're just on the bench. You're making$15 million a year. That's incredible, right? Then you would say, that's nice, Gary, but how the fuck do I become good at basketball? I'm telling you that posting on social media at a very aggressive level, multiple times a day, on seven different platforms, is disproportionately the thing that will change your career. But I'm not naive, because I've been doing this for 15 years, that you have to actually be good at it. But I'm asking you, I'm basically saying, let me say it a different way. Let me give you context. All of you should eat healthier and exercise every day.

5:20And you will live longer, it will be better. Your quality of life will be better. We can all agree that's right. We also know that the discipline and learning how to actually, you know, I've been through a 10-year health journey, like there's right ways to do an exercise and wrong ways to do an exercise. You have to get educated on eating. There's eating for calories and there's eating clean. There's a lot of variables. But I'm gonna say it nice and slow. Since you're sitting here on a Sunday, You are ambitious and hungry and winning. You're not sitting here on a Sunday after Memorial Day in the summer for fun.

5:53You're fucking hungry. I'm gonna say it nice and slow. Disproportionately the biggest impact on your financial career is your ability to get remarkable at posting on seven platforms a day multiple times a day. Can you give clarity? Is that the same comment post on all seven? If you go look at my stuff which I would recommend you do because you'll get a sense of what I'm doing the video might be slightly different a slightly first three seconds or a little bit longer a little shorter depending on the platform the copy is definitely different because if I'm posting on LinkedIn I know how you're thinking versus the way you're thinking on TikTok you're more casual when you're in your stream on TikTok.

6:43You're more business oriented when you're on LinkedIn. Yes, you could put the same video on all seven, slightly different. At first, when you haven't committed the time to being good at it or the resources to build a team to help you do it or using AI, you will probably just post the same thing as you get better and go up the game. But I cannot put enough of a nail in this coffin. the biggest mistake all of you are making is not taking this serious.

7:20And let me put a final flag on why. It's gonna go away. Everything goes away. The yellow pages were important to me when I first worked for my daddy's business. Then Yahoo and Google came along and became very much not important. Watch this. Please stand up and don't be lazy on me. Please stand up if you, no, no, not yet. Very good, very good. I'm impressed. Let me just tell you why you stand up. Please stand up if you now use ChatGPT or perplexity or AI instead of Google where you used to use Google a year ago. Stand up. I want everybody to look around. And don't stand up because you feel left out and you feel weird.

7:59I want the real numbers. Holy shit. Yeah, I knew you were going to be surprised. I need everybody to look around. Yeah, I'm telling you this is important. I thought I was ahead of the game now. This crew is winning in business, but we would also argue not the demo of the crew that is most advanced in all technologies all the time. We're already here. Now, we can please sit. By show of hands, how many people here use Google AdWords for their business? Raise your hand. Raise it high. Actually, stand up, I want the visual. Stand up if you use Google AdWords. Now, we've got people standing if you use Google AdWords, me included.

8:37if Google AdWords is really important for your business, keep standing. If it's not really important, you can sit down. I'm one of those. Okay, let's, now everyone who's standing should be shitting their pants. I'm serious. I'm doing this because I want you to win. Everybody who's standing, we are living through an insanely fast demise of Google AdWords. An insanely fast. You must understand immediately. And then you can say thank you. And then if you're getting a lot of traffic from Google natural search, some of you have just been around for so long, you're on the first page results. Google search is exactly where the yellow pages was in 1999 right now.

9:26We got 24 months before this thing's in deep shit.

9:35I mean I love you and I hate you bro because it's so good but then I got to go redo so much shit it's like so much work listen I'm the one that's most pissed I've been consistently ahead of shit for the last 15 years, 20 years every time I see a new thing I swear to God how many people here follow me pretty solidly raise your hands you don't have to raise if you're not So all of you know, I'm like pretty, especially if you've been following me for a while, like I'm on shit, right? I promise you, you might find this funny. You might think I like it. I hate it too. I'm pissed. I'm like, fuck, another thing?

10:10But here's the thing. We have no choice. What are you gonna do? Go out of business? Lose a real percentage of your business? And then the thing that I'm most worried about, especially for a crew like this, you're not seeing how much more you can make. Too many of you are like, no, no, Gary, you don't get it. I'm good, I haven't even done social and I'm doing 13 million a year. I'm like, what about 100 million? The thing that's fucking up almost everyone in this room is not that you're about to be dead or you're losing or declining, it's that you don't see how much upside you're leaving on the table.

10:46You can speak to that. That's the young man I met when I met you first. I'm like, this fucking dude has no clue how much he's leaving and you've started to reform and can you please educate your friends here what the fuck has happened? I tried.

11:01Why do you say that in the next 24 months? What do you see in the next 24 months? What I'm seeing is a bunch of fucking 40 and 50 year olds just stood up and are using fucking chat GPT versus Google.

11:19And here's the other thing. We're not going backwards. This is the thing that everyone gets caught on. we're not going backwards friends do you know how many people that grew up in the 30s and 40s thought the 80s and 90s was fucked up we're not going backwards you playing pac-man at your fucking pool club there was some 60 year old being like that's crazy we used to play stickball in the streets in brooklyn these kids are ruined

11:50that's life friends that's life all right Gary Ski from Colorado. I have a 20 and a 23-year-old boy girl, but the point I'm making is they seem to be very engaged in what you're talking about. Like, I can watch them, and they're in it, right? They know it. But it may not be the fit, right, for them to be doing what you're telling us to do. Yeah, just because a kid is 18 to 25 doesn't mean that they should be in social media marketing. Right. Just because they grew up with it and understand it. Like, we grew up with a lot of things that we shouldn't have made careers out of. Our generation, and definitely the generation above us, just decided in the last 10 years, like, oh, I have a 19-year-old niece.

12:35She should be the head of social media. Right, yeah. That's what I'm struggling with, is like, they're finding their way in it. You know, we're pushing it on them. That's probably not the best thing to do. But the reason is because I feel like they know it. They know what to put out. No, they don't know it as much as you think, brother. They know how to use it to like watch the stuff they want They know how to use it to like hook up and have a booty call I hope not I hope not Listen I'm not going to believe that Okay I don't want to think about that Bro, your daughter's 20 Come on, stop

13:16That's enough What were you doing when you were 20? Oh, please, no, not that So I would say that one of the great mistakes that entrepreneurs and small businesses are making is they just think every 20-year-old knows how to do social media marketing. Right. This is one of the hardest skills in the world. Truly, it's hard. I just want everybody to know, VaynerMedia, the company I run, which I started 14 years ago, we've gone from zero to$350 million a year in revenue. We're the best at it. And when I tell you, like, it's hard, I have to spend a year or two training people on it who are either kids or people that have been in Madison Avenue marketing for 20 years.

14:06Neither of them actually know it. The only people in my company that know it have been at the company for a decade. It's hard. So then the main piece of this question then comes to you with this, right? So it's how do you find those people that, I mean, like what's the right ad that I need to put out to find those people that we need? I stood up because I'm excited. Let me break this down for you. This is going to be important. If we're talking this talk, if you're kind of getting motivated to be like, let me take another look or a deeper look at social. I have really good news. It was really hard to answer that question three years ago.

14:45I've been asked it a million times. It's a lot easier now. Let me break it down. Social media changed four years ago, three years ago. It used to be get as many followers as you can get and then when you would post a lot of them, a good percentage of them would see it. It worked like email marketing, right? Build as many followers as possible. When I had six million followers on Instagram four or five years ago, I knew how many people would see a post every time. It would always be between 700 ,000 and a million, like it just was, it was email marketing. Then TikTok came along. How many people here followed me in 2018, 17, 19 when I was yelling out of my ass about TikTok?

15:24Raise your hands. Raise them high. Most of you regret not going all in when I was yelling about that. When I was yelling about that, what I recognized was something that I saw in something called Tumblr in 2009. How many people remember Tumblr? Tumblr did something different. That's why I invested in it. It didn't do social. it did interest. It wasn't about who you followed it's what you were into. My thesis in 2009 which played out because I was a little older then. I was 34 I wasn't 22. I'd already lived that some of my high school and college friends were no longer as close to me at 34 not because I liked them any less but I think youngsters what the OGs will tell you in this room is having a common interest is what keeps friendships.

16:14My friends today that from high school and college just happen to be Jets and Knicks and trading card fans. Because we've stayed interested in that, we've stayed friends. My other friends that were into different stuff, I've less connection with because we don't have the same interest. I've always thought that interest was the most important. The reason I'm so excited about fathers collecting with daughters, VFriends, I genuinely believe that they will have better relationships with their daughters in their 20s, 30s, 40s, and 50s because they had a five-year window where they collected something together every day.

16:48Common interests matter. Anyway, what has happened was the interest graph always was more interesting to me than the social graph. In fact, I would argue we don't live in social media anymore, we live in interest media. You guys all know this, because when you open your phone and go to TikTok and Instagram now, it's not showing you content from people that you follow, it's showing you content of the thing you're currently into. This is why when the politics thing comes up, I always laugh. Facebook and Instagram and TikTok didn't make you political. You were political. You're being exposed by the algorithm, not changed by the algorithm.

17:29My friends, you're the algorithm. Let me tell you how I can prove that to you. If tonight you go home and you're like, yeah, too much politics and it's all negativity. If you literally go home tonight and go to Instagram, Facebook, Twitter, or TikTok, and you type in the search positivity and happiness, and all the results, if you like and follow and share and leave a comment on 100 posts, when you open up your app the next day, your algorithm will look different. If you open my algorithm right now, it is trading cards, sunshine, kittens, happiness, and the New York Jets and Knicks. There's no fucking politics this, politics that.

18:11The algorithm exposed you, it didn't change you. We live in the, yeah. So, to answer my question long winded, we are now in the interest media world. What does that mean to everyone here? Something that's gonna motivate the crap out of you. I have 15 million followers on TikTok. When I go to the airport right now, if I make a piece of content, it will be judged on the content, not on how many followers I have. You might have got motivated by me today, decided to make your first TikTok tonight in your hotel room or on the way home, and your video might get more views than me. That is a level of meritocracy that is insane.

18:53That is the biggest opportunity in the world. There are countless, and I mean hundreds of examples a week, of somebody posting something about their business or a product in their business on TikTok that sells out at a scale that all their best practices and A-B testing, CAC, LTV, ROAS, conversion performance marketing couldn't do on its best day. For free. This is a huge deal that will go away when we go to glasses because the whole game will get reset because this will no longer be the primary device in six to seven years and everything will change. And so for the next half decade, I need you to go all in on this.

19:33How do you find someone? Here's the way. I used to not be able to really be able to tell you how to find something. First, you yourselves have to do it. You can't judge something you don't know.

19:49First, begrudgingly, for many of you, you will have to post on these platforms to get context. But the way you judge everyone now in marketing of social is the following. How many views does their picture and video get for you? Because everything is merit based on the content. Got it? If I made a piece of content for your business, it would get more views than everybody else in here because I know how to make the thumbnail, the first reason. I will do better. It won't be luck. Not using Gary Vee or promoting it. I would just know what to make better than everyone here. You guys can all put in the 25 to 50 hours of work to get better at that.

20:27Once you do it a little bit, you have a little bit of a baseline. You now know that when you post, you get 100 views organically. so when you hire someone and they get 40 ,000 per post, you're like, good. Or when you give it to your daughter and she gets 80 views, you're like, fuck, he was right. Because the daughter in that scenario doesn't know the business. I can teach all of you the thumbnail, the first three seconds of the video, the copy. That's the game.

20:59I'm building a business empire in a specific niche, senior living. Love it. We have the fastest growing in the state of Georgia. Amazing. With the first black on with multiple locations. But at this point, we still haven't figured out our marketing on all platforms yet. Let me give you one right away because I've helped a couple friends in senior living. This will crush, crush. if you market videos and pictures to 50 to 70 year olds on Facebook within a five to 10 mile radius of your locations. Got it? I just want to make sure you fully have it. Somebody on the team. I see them. 50 to 70 within 10 miles of the locations with videos and pictures of why your place is good, the videos of it, whatever you have to say.

21:59you will crush because that is the demo that is putting their parents into senior living. Got it? So you're targeting people of the age that are higher propensity likelihood to be putting their parents into senior living, 50 to 70, and you're marketing to people that live within 10. In fact, you could probably go up to 25 miles and you'll need to test. You'll do some 5, 10, 25. You'll see how the math works. You put your phone number in there so that it's clickable in the copy, you will literally build a statue of me in your home. If you do this at scale. Thank you. That is your marketing. Thank you.

22:45I wanted to ask you, because we obviously were talking about developing a personal brand, and for some of us that are very multifaceted, where we are constantly seeing that there is a true advantage to being very specialized and being very consistent with the type of content that you're putting out and making sure that it's very consistent. How would you recommend that somebody that wants to put out different types of content that's very multifaceted do this in an effective way? And is it worth it even? Or should we just stay spatialized? I'm not... Yeah, you're very... I'm all over the place.

23:21My next post might be me garage sailing. The next one might be me in a business meeting. The next one might be about trading cards. The next one might be about AI. I'm the person you're talking about. The content finds the audience. Let me really help. How many people are making content and are kind of in it? Raise your hands. I need you to all appease me and do me a favor. I want you to make five videos next week that are completely and utterly random that gives an insight to who you are as a human, not a business person. I want you to make a video that, I'll make pretend the video right now.

23:57I want you to make a video where you've got the camera and you're eating a bowl of grape nut cereal. And you're eating it and you're like, I love grape nut cereal. I know most people don't because it doesn't have any kind of real sugar or flavor, but I do and here's why. And let me tell you the story of how my grandma made me, like literally a personal video of something mundane. I want you to post it. five of them in the next two weeks. You will learn so much. The biggest mistake most of you are making and why you're not winning in social is you're not mixing it up enough. Mm. That part. Mm. You guys know who know me that I like the Jets and that I like wine and that I like garage sailing.

24:41Like, you need multiple touch points. Not just this narrow thing that you're a lawyer. It's such a relief to hear you say that because I'm constantly being told the opposite. Like, you know, you can't be all over the place with what you're posting. Who's telling you that? I mean, different people. Name them. No, no, no, no, no, no, no. But I'm going to a very important point. Who's telling you that? And I always say, judge the person that's giving you advice. I mean, people that are like doing marketing will constantly tell you, you want everything to be very consistent all the time. Are they doing marketing better than me?

25:19No.