How 1 Piece of Content can Change Your Life

0:00Hey podcast, in this episode, you're listening to a meeting with Gary and his team. Gary revisits Wine Library TV, the online wine show he started to grow his family's wine business, and how one clip helped land him on Conan O 'Brien. What could happen if you finally share that idea you've been holding back? From there, we dig into taking creative risks, getting past other people's opinions, and a great question of the day. Is complaining the same as fighting for your happiness? Enjoy the episode and please make sure to share with a friend who needs to listen. This is the Gary Vee Audio Experience.

0:39We have some videos for you to react to. Team put some stuff together, so we'll play that and get your take. This video is important to a lot of you because this happened a million years ago when it was much harder. Many more people were not living on the internet and in social media and in content the way they do today back then in 2007. But yet that one video of me doing that Wine Library TV show of me eating dirt, trying to show people how to balance and build their palate was seen by a producer at the Conan O 'Brien show. And there I was on national TV. And in a lot of ways that really started a lot of the momentum that allowed me to be a creator.

1:19All of you right now can make a single piece of content that changes your life. So please start leaning into your passion more. If you love barbecue, but you normally make lawyer content, make a barbecue video. If you are normally making content around social media marketing, but you love soccer, watch a soccer match and do the live commenting, like the Manning cast stuff, a genre that I'm in love with. If you are someone who normally makes content around real estate because you're a real estate agent, but you collect hats, make your first hat video and see what will happen. you are one piece of content away from your life being totally different i'm sure you've seen this mr beast rapping i've not seen this by the way oh wow okay for this one kind of of like what is the roi of someone like mr beast rapping and doing content like this i i think it's just showing difference like it just honestly there's so much roi to this video right like there's just having fun where the fuck did fun go like how about if we could just fucking make fucking video around fun You know, like there's, you know, him being smart about realizing like, like a lot of people think Mr.

2:29Beast is a dork and like cringy and like maybe this makes someone think it's, you know, that he's a little cooler. To that point, him kind of maybe making fun of himself, self-deprecation is always going to be something that works. I think ultimately it's just being creative and trying different things and you know fucking around and maybe it leads to something I think this is pure creativity like you know I'm it's why I did garage sale videos right like I just think I just think that I think this is exactly right and I think way more creators should be taking these creative risks the reason they don't is they're scared the audience is going to shit on them.

3:14But the question I always think about is what if they don't? And I promise you, if this was a complete flop, it's not going to end Mr. Beast's career.

3:33Call, baby.

3:42Bring back who Mr. Beast and rap. The meme is dead and I can't rap. Okay, this next one, it's very familiar to everyone. Like, everyone's seen it and you've said you want 8.3 billion people in the world to hear this message. I know one day I'm going to be somebody. You'll know when I... Please look at my face. You're somebody now. Do you understand? Yeah. That's the game. I was somebody long before people knew who I was and I believed that. You're somebody now, Leticia. Thank you. You're welcome. What's your name? Oh my gosh, I'm Leticia. Leticia. I've been a really big fan. I'm so excited, so glad I got to see you.

4:20Almost hit there for you. When you were talking about all the stuff with the kids growing up, I was like, that's for sure me. And that's okay. It's okay that you were in a framework that was scared of losing. You just have to realize it's okay to lose. I'm not going to be afraid anymore, Gary. What's going to happen if you lose? Who's going to say what? You know how much regret you'll have if you don't? Whose opinion are you most worried about? Think just what the world thinks. Yeah, but the world doesn't fucking exist. It's blank. You're so young. Don't listen to the world. You're young. I'm just so touched.

4:48Thank you so much. You're welcome. I mean, that's the video, right? Like, you know, what do I think about that video? I think that that's me and my perfect element. That's what I'm doing. You guys know this. I've done this to you, some of you. Like, this is who I am in real life and this is what's great about filming everything. Like, sometimes you catch it. Like I think the reason the world reacted to it is obviously like, it's just a message that fucking matters. But I also think the authenticity of both of us in that moment is just so fucking 11 out of 10. Right. Like she's just like in her very authentic, vulnerable raw self.

5:24And I'm like in that most of me of like, that is, that is me on when I am not being seen by the world for everyone. I was that when I was seven years old for my homies around, the neighborhood of my sister. And like, that is my belief system. That is my truth. And it is a story and a message that everybody needs to understand. And it really fucking matters. Like, like until you have actual self love and, and some level of confidence in yourself, you know, until that happens, you have absolutely no shot of achieving anything. Your foundation is not strong enough. And so, um, I love that I was able to give that to her and the fact that her and I teamed up in a piece of content that is going to allow it to be given to others.

6:11That is why I'm obsessed with 8.3 billion people on earth seeing that video. Because I'm aware, because of the trillions of emails I've already gotten and DMs, that video is helping people. The fucking video is helping people. Because for some reason, you fucking fuckers still don't believe you're somebody now. I don't know why, but you are, I promise. By what standards are you not? What, you don't have the most money in the world? You're not the prettiest in the world? Like, come on. You're fucking keeping score the wrong way. So in context for this one, this is, you know, the movie Obsession.

6:46And recently in Hollywood, Halloween Horror Night, they had, like, Nikki from Obsession doing, like, this brand activation. So kind of asking, how can brands activate in real life events with their own IP in new and unique ways? So just going to show you the video. Why don't you love me?

7:10Why don't you love me? Why don't you love me? Why don't you love me? Why don't you love me? Why don't you love me? Listen, anytime you can use the stars of popular shows or movies or athletes, there's always something there. What I like about this is they've added a utilitarian aspect to it, right? the fact that there's also a gamification aspect to it, a surprise and delight of value. And just like, it's very cool for those people just to see her out and about, but then she's also handing out something of value. Like that's just, that's value on value on value. And I think a lot of times, you know, I can speak for myself.

7:52The reason certain things have worked for me is I'm trying to provide value. And that is clearly an execution that brought people value and that's why it's working. and obviously you know this I'm obsessed with analog and experiential events they go execute that that's good it's value on value but then it's also being filmed and now we're sitting here and we're analyzing it and we're making content around it and we have a big platform and that's going to be extra attention not to mention all the trillions of views that's getting naturally from all the different channels and different people that picked it up on and so it's um that's good work so quick context on this one this is from facebook and there was a comment who said, and this is a question someone asked, isn't complaining fighting to be happy?

8:35So just keeping that in mind. Correct me if I'm wrong, everyone. Like there's a reason we've defined complaining and created a word called complaining, which I think is different than constructive criticism, which I think is different than if it's fighting for happiness. No, I don't think dwelling and complaining and crying about shit is a productive manner of fixing your situation. No, oh, I don't think it makes you happier. I actually think it makes you sadder. If you're using the word complaining, if your brain took the word complaining and you converted it in your brain to

9:15strategic solution work, then okay, then I'm on board. Like, you know, if you converted it to a word like productive analyzation to not repeat thing that bothers me, hell yeah. But no, I would like to think all of you on screen and everybody watching this video realizes complaining is rolling in your mud. No, I'm 50 years old. In my 50 years, 45 that I can remember, every time a family member and a close friend was complaining, they were not looking for a solution. they were looking for me supporting their entitlement. That's how I define complaining, but I might be wrong. But I think it's, I think, I think I love the idea of trying to find happiness.

10:06That's predicated on your actions. When you're focused on your actions, you're not complaining. Complaining is something you're doing with others. When you're strategizing in your head to find a solution, that's you with you. When you're complaining, you're looking for an outlet of somebody co-signing your bitching.

10:31Thanks team. Thank you. Hey everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this. Push your limits, train with precision, see the results. At Equinox, that's high performance loving. Iconic spaces that inspire. Personal training backed by real data, unlimited group fitness classes from yoga and Pilates to strength and conditioning. Elevate your post-performance ritual with saunas, steam rooms, cold plunges, and more. Everything you need to lock in and unlock your potential at Equinox.

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11:15I'm not giving up. I am selling the building. the final season of fx is the bear the restaurant is flooded everything's either going to be okay or not we are outgunned and we are outmanned but we have each other fx is the bear the final season all episodes now streaming on disney plus journey see you later