How a Creator Made Five Figures with Live Shopping

2 Feb 2026 · 52 min · 24 chapters

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In short

The GaryVee Audio Experience - Episode 104: How a Creator Made Five Figures with Live Shopping

Episode Overview In this episode of *Tea with GaryVee*, Gary Vaynerchuk discusses the emerging opportunity of live shopping, particularly on platforms like TikTok. He shares insights from a creator who has successfully earned five figures through live shopping by implementing his advice. Gary emphasizes the importance of humility and patience in content creation, contrasting it with the flawed mindset of audacity which can lead creators to blame external factors like algorithms for their struggles. He also reveals his non-negotiable habit and a decision-making mindset he uses.

Key Topics Covered

  1. The Future of Live Shopping
  2. Opportunity for Creators: Gary highlights that live shopping represents a significant opportunity for creators looking to monetize their platforms in the coming years, specifically targeting 2026.
  3. Case Study: He shares an example of a creator, Jess from Holistic Homestead, who earned five figures through TikTok live shopping, validating the strategy's effectiveness.
  1. Importance of Humility and Patience
  2. Humility and Patience (HP): Gary argues that these are essential skills for creators. He states that many creators give up too soon due to a lack of these traits.
  3. Critique of Audacity: He criticizes creators who blame algorithms or others for their lack of success, asserting that humility allows them to see their own flaws and work towards improvement.
  1. Non-Negotiable Habit
  2. Leading with Kindness: Gary identifies kindness as his one non-negotiable habit that guides his interactions and decisions. He emphasizes its importance in overcoming societal divisions and fostering accountability.
  1. Audience Engagement
  2. Interactive Session: The episode features real-time audience engagement, where listeners ask questions. Gary addresses these inquiries with his characteristic candor and insights.
  3. Responses to Questions:
  4. On dealing with jealousy in content creation: Acknowledges that envy can cloud judgment and lead to unproductive behaviors.
  5. On the significance of learning from failures: Encourages creators to recognize their shortcomings and improve rather than blame external factors.
  1. Insights on Content Creation
  2. Content Strategy: Gary advises creators to keep experimenting with their content and be open to change based on intuition and curiosity.
  3. The Role of AI: He discusses how creators and businesses can leverage AI tools like ChatGPT for marketing and content strategies.

Key Takeaways

  • Live Shopping: A potent and underutilized tool for creators looking to generate income through engaging and interactive sales methods.
  • Mindset Matters: Humility and patience can be powerful assets for creators, enabling them to navigate challenges more effectively.
  • Kindness is Key: Leading with kindness can improve personal and professional relationships, fostering a more supportive community.
  • Engagement is Essential: Active interaction with the audience can enhance the experience for both creators and followers, building a loyal community.

Conclusion This episode of *Tea with GaryVee* serves as a motivational guide for creators, encouraging them to embrace the emerging trend of live shopping while practicing humility and patience. Gary's insights combine practical advice with engaging anecdotes, providing a roadmap for success in the evolving landscape of content creation.

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Feel free to listen to the episode for a deeper understanding and enjoy more of Gary's dynamic approach to entrepreneurship and content creation!

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Sports Analogy for Content Creation

0:56 to 3:33

Gary discusses the mindset needed for content creators, comparing success to sports competition.

“Good morning, good morning, good morning.”

The Importance of Humility and Patience

3:33 to 5:50

Gary emphasizes the value of humility and patience for creators to avoid giving up too soon.

“Danielle wants to know one non-negotiable habit of yours.”

Live Shopping Revolution

5:50 to 7:44

Gary shares insights about the rise of live shopping and its potential for creators.

“Most underrated skill that creators should be taking right now that most people are not talking about?”

Overcoming Challenges in Content Creation

8:06 to 10:44

Gary addresses common challenges creators face, including envy and self-doubt.

“Everybody, just click it right now just to see why is Avengers behind me, number 10?”

Building a Positive Creator Mindset

10:44 to 14:02

Gary concludes with thoughts on fostering a positive mindset for success in content creation.

“as a leader, I suck, you suck, we suck, I suck, I suck.”

Building a Business Mindset

14:02 to 15:11

Learn how GaryVee approaches business and value creation.

“Not the wine my daddy sells, not this incredible Pokemon-like marble world I'm building called VFriends.”

Intuition in Content Strategy

15:14 to 16:44

Discover how intuition drives Gary's content decisions.

“Augusto asked, how do you decide when you should change your content strategy?”

Turning Points in Life

16:48 to 21:44

Explore the pivotal moments that shaped Gary's life.

“A lot of people are buying this for under 10 bucks.”

The Fight That Defined Me

21:44 to 24:38

Gary recounts a childhood fight that influenced his character.

“Truth is, if I'm keeping it real, I think I kinda rewrote history there.”

Reflections on Youth and Growth

24:38 to 25:08

Reflect on the lessons learned from youth experiences.

Show all 24 chapters

Living in New York City

25:08 to 28:00

Understand why New York is integral to GaryVee's life and work.

“So I don't even know how we got there, but that is what happened.”

The Value of Lightness in Friendships

28:00 to 29:40

Discover the importance of lightness and authenticity in friendships and the impact of emotional support.

“move you can all move so anyway yeah first rope I mean I love the comic book nerds here they know this is no joke y 'all this is no joke.”

Recognizing Bad Friend Behaviors

29:40 to 32:20

Learn how to identify and address bad friend behaviors while reflecting on your own actions.

“But I think you have to be very, thank you JoJo888, that's very kind of you.”

Taking Control of Your Life

32:20 to 34:00

Understand the importance of personal responsibility and how to overcome complaining.

“You know this, I talk all the time about my candor being a weakness.”

The Nature of Originality

34:00 to 35:40

Explore how being fully yourself leads to originality in a crowded content landscape.

“Originality is the easiest conversation on earth.”

Overcoming Rejection and Building Friendships

36:20 to 38:00

Learn how to build friendships post-school and overcome the fear of rejection.

“Maybe if you didn't fucking lay in your couch from 6 p.m.”

The Importance of Content Creation

38:00 to 39:40

Discover why creating varied content is essential for engaging an audience.

“If you are rejected, you are rejected by the weak.”

Understanding Market Trends

39:40 to 42:01

Gain insight into recognizing market trends, particularly in comics and media.

“There are very few people that have had more than five.”

Understanding Trends in Society

42:01 to 42:37

Learn how Gary identifies societal trends and their implications for the future.

“I know the television was shit on when it came out.”

Commerce-tainment: Blending Entertainment and Sales

42:38 to 43:40

Discover how Gary combines entertainment with selling in a live setting.

“Literally, a brother pisses on his brother's grave in this comic.”

Becoming a TikTok Affiliate

43:41 to 45:28

Understand the process and opportunities of becoming a TikTok affiliate.

“You just do what I'm doing here or you become a TikTok affiliate and you make content.”

The Role of Ads in Attention Economy

45:29 to 47:12

Explore Gary's perspective on advertisements in the context of attention and user engagement.

“Look, Alexandra Real Estate Brooke, I have, Fishing Factor, or I, me, Rob, look how many people have done it.”

Embracing Opportunities with a Positive Mindset

47:13 to 49:42

Learn why a positive and open mindset towards opportunities is crucial for success.

“And by the way, I give them no attention and sometimes ads get me because they did a good job.”

Engagement and Following in Digital Spaces

49:43 to 51:04

Find out how to effectively engage and grow your following on digital platforms.

“Brother, everybody, everybody needs to understand this.”
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Transcript

Automatic transcript. May contain errors.

0:00Admit if you've done this. When you're trying to make content and get big, you're like, oh, this other person sucks and look at all the followers they have. I'm so much better than this person. Why are they, they suck, this is bull crap. I'm getting shadow banned. How many people have done that? Real talk, have looked at someone else or many other people in your genre. Beauty, motivation. You're looking at everybody else and you're deploying envy and jealousy instead of humility and accountability. Real talk, if somebody has millions of followers, and you don't, they're better at you in this game.

0:33This is sports, y 'all. This is sports. If you lose 11-4 in a one-on-one basketball game, do you say I'm better than them? If you lose 6-2, 6-2 in a set of tennis, do you shake their hand at the net, look at everybody around you and be like, I'm better, that was just, you know, do you do that? This is sports and content creation land. This is the Gary Vee Audio Experience. Good morning, good morning, good morning. Welcome to Tea with Gary Vee. Episode what? 104. 104 in the building. If you have a question for me in this show, ask the question in the chat. Just like Jess from Homestead, SJ Studios is in there.

1:18Rich LaCosta, big shout out to Robert Sala. Very excited about my former Jets coach getting a new job. He will be the Titans new coach. You're getting a good one, Nashville. a real, real man, a great dude. Congratulations to him. Green Dog, good to see you. Congrats to the University of Indiana getting their first national championship. I'm sure people are super hyped that our alumni, that was a big one last night. Matt G, good to see you. Again, everybody, if you have a question, ask it right here in the chat. My team is here to capture the best questions and we will answer them. Two of my cousins worked for you, James Orsini and Summer of Season.

1:54Let's go, 7th Thursdays, again, and we love the Orsini family. Been a fan for 10 plus years, read all your books. Actually speaking of books, are we putting a book in the store? What is in there? Meet me in the middle or? Can we put both? Can we pin both? Does that work? Yeah, let's get the books there. I'll get a copy of each in a rant. You can find one of each, please. I made five figures as a live TikTok shop creator because of you. Let's go, Jess, from the Holistic Homestead. Everybody, Jess said, I've made five figures as a live TikTok shop creator because of you. This is a revolution that's going on.

2:28I just posted on Instagram about live social shopping of a clip with me with a Raghav-like beard in 2015 predicting live shopping. And it was because I was already watching it in China and knew it would be a matter of time. It's been a decade. Court, how old were you 10 years ago? I was 16. 16. It took a little bit, but we're here, live shopping is here. Please learn about it. It is the unlock. TikTok shop, TikTok affiliate is a huge unlock for all of you. Double click the thing, double click the thing, double click the thing on the screen right now. Double click and keep joining the fan club.

3:05I love seeing Fanny there. Look at Fanny, that little heart. Book games are always forever. Who came from the text? Who came from Instagram? Who came from the notification? And who just showed up from the FYP? In the comments, I need all 700 of you. FYP, text, Instagram, or notification. Let me know, let me know. This is the home for Tea with Gary V. Let's, right now, get into the show. Who's got a question? Matthew, Norea, Raghav, who's got it? Yes, Gary. Danielle wants to know one non-negotiable habit of yours. Kindness. the one non-negotiable non-negotiable habit I have is to lead with kindness, to be kind to love my fellow man and woman regardless of anything definitely the bullshit that the world has bought into, gender religious, race, credence income, age, all the bullshit, all the fucking bullshit all of you bought into because politicians and others have weaponized fear on your punk asses.

4:15So that is my one non-negotiable. I just do not know how not to lead with it. I don't understand it. I'm not scared of people. So many people on this live right now fear people. Trust is earned. Fuck that shit. Trust is given by me. You have to earn your way out. And honestly, for me, you gotta do a lot of things to get out of there. I'm not a one strike I'm a baseball boy Court I'm a baseball boy There's no one strike you're out with me I know many people that are a one strike you're out Individual They are grounded in deep insecurities And lack of self esteem That's why they do that They're scared of people Hurting their feelings Their judgment on them How they make them feel And that is where I'm at So Savage thank you for joining Renee's Brains Thank you for joining Georgia Peach Thank you for joining.

5:10Who's new here? You have found the little kind and practical and accountable and optimistic corner of the internet. I'm so glad you're FYP. If you have joined here from your FYP and have never seen me before, don't know who I am, or maybe saw one video once, is that the same person? I have good news for you. You have found the positive, practical, best part of the internet where we keep it real as fuck and we keep it real kind. And that's where we're at. Next question. Ruth asks, Ruth. Ruth, yes. I love a good Ruth. What's the most underrated skill creators should be building right now that almost no one is taking seriously and why is that?

5:50Most underrated skill that creators should be taking right now that most people are not talking about? Live shopping. To become a live shopping host. Let me show you how to do it. Even though Eliza Belaway, who I love so much, has already bought the kids' book. Who here, let me show you a skill all of you should learn. who here is a super aunt not like an aunt like accountable aunt but you're an auntie you have nieces and nephews who here is a remarkable uncle I like being I'm a very good uncle by the way who here is a great aunt or an uncle who's a grandma or grandpa or who's a parent that is a kid between three and six if you do pinned on the screen right now is my remarkable New York Times almost best selling book we missed it by like a thousand covers Almost best New York Times selling book, meet me in the middle, around Patient Pig and Eager Eagle.

6:42Everybody in the chat that is reading this to their kids, tell everybody how awesome it is. Please click the link right now. Is there any coupons or discounts? Or we don't know, right? Maybe not, there we go. 10 % off on$47 orders and plus? Right now it currently says 33 % off. 33 % off, you can get this for$13.49. Yeah, right now, and I see Sirica, Sir CEO, picked up my book on how to get better at content. Ironically, this book is the answer to Ruth's question. That's also in the store. That's on your bottom left cam corner. If you hit the shopping bag, everything's in the store. Grab this right now and be the greatest parent, uncle, niece, nephew ever.

7:23Promise, promise, promise. That's a skill that people need to learn. How to use AI, Sora 2, how to use all those. If you're a creator, how to use AI. I, the number one skill creators need to learn is humility and patience. You know, HP is not for Hewlett Packard. HP is for humility and patience. An incredible lack of skill in the community of creators. So many people give up too soon. So many people give up too soon. Christine, thank you for viewing the product. All of you, thank you who's looking at the GDG. Thank you for viewing the product in the store where when you're live, you can actually see who's in the store.

8:06Everybody, just click it right now just to see why is Avengers behind me, number 10? Because, Sean, I am heavy into comic book land. In fact, I'm coming off a two-day off-site with VFriends, my universe. VFriends is this incredible, there's Gratitude Gorilla, Headstrong Honey Badger, Decisive Duck. VFriends is my crazy universe. We got crazy characters, look at this. Let me show you a couple more. Resilient Red Devil. So I'm very deep into self-aware hair. This is why I'm building the VeeFriends, VeeFriends. You can find them anywhere, chat, you can see it, Google it. Manus, thank you. Dolls Credit Solutions, thank you for picking up the book.

8:49J.Froff, you're a real homie. Thank you for picking up both of the books. Live shopping is real for everyone. As you can see above me in the auctions, this is VeeFriends stuff sold on the most popular auction site on the internet. You can see what's going on. If you want to learn more, if you are a manga, anime, Comic-Con nerd, if you've got kids five to seven that are going crazy about Pokemon, you have to check it out. ToroShop, great to see you. Big shout out to 370 to 270. Losing a lot of weight on social, good for you. All right, let's keep it going. Can you retouch on humility and patience for creators?

9:29The biggest issue for creators is they don't have humility and patience, so they give up. They don't have humility, so they're worried about other people's opinions. When you're humble, you are immune to gossip. You're immune to jealousy. You're immune to envy. You're immune to these outside forces that I would argue dictate 95 % of people's lives. And so when you're humble, you know, when you, for example, yee-haw, I'm a cowboy. Everybody, please go to the bottom right and start doing all the weird stuff on TikTok that I like so much, I will interact with it. But everybody, I'm telling all of you, many of you, many of you, thank you so much, it's Coach Lance for getting that for your three year old.

10:13Oh, he got it for$7.89, he had some coupons. Many of you have this very big flaw called audacity. Matthew, do you know how many people say things like, I'm posting all this great stuff but nobody gets me, or I'm shadowed banned or the algorithm screwing me. You know, I, on the other hand, as you all know, say we've sucked for 18 months. That's a very big difference. I'm like at the top of the game and I'm talking about like we stink, I stink, we've got to get better, we suck, I suck, as a leader, I suck, you suck, we suck, I suck, I suck. Humility. Other people are like, you know, the algorithm screwing me, I'm making great stuff, look at, Let's go into admitting our right now.

10:59I need all 864 of you, admit if you've done this. When you're trying to make content and get big, you're like, oh this other person sucks and look at all the followers they have. I'm so much better than this person. Why are they, they suck, this is bull crap, I'm getting shadow banned. How many people have done that? Real talk, have looked at someone else or many other people in your genre, beauty, motivation, whatever. And you, yeah, thank you SideQuest Queen. You're looking at everybody else and you're deploying envy and jealousy instead of humility and accountability. Real talk. If somebody has millions of followers and you don't, and they're better at you in this game.

11:42This is sports, y 'all. This is sports. If you lose 11 to four in a one-on-one basketball game, do you say I'm better than them? If you lose 6-2, 6-2 in a set of tennis, do you shake their hand at the net, look at everybody around you and be like, I'm better. That was just, you know, do you do that? This is sports and content creation land. Also back to patience train, if you take up archery, archery, do you just expect to be Olympic level archer on your first time, there's people that have not been put in the reps. They've not put in the reps. By the way, nobody is shadow banned. 99.9999, nobody's shadow banned.

12:35You just suck. Your content sucks. It's not hitting. Sama, great to see you in here. Rap Rap, great to see you in here. Anna, thank you for joining. Applause, thank you for joining. Everybody, while I do this one minute of thanking everybody, Two things I ask, double tap the screen and go to the bottom right and hit the little gift box and do all the actions, the VR, the AR, all that stuff. I don't need the timer, thank you though. Migs, good to see you. Justin Wood, Heather, thank you for joining. Katrina, personal growth coach, thank you for joining the stream. The car slinger, thank you. The grind culture, thank you for picking up Meet Me in the Middle.

13:12Literally, if you do not buy this for your kid right now in the next 30 seconds, your kid will not be successful in life. I don't know if you know this. It's very weird. It's this new superstition. If you do not buy this book in the next 30 seconds here on TikTok, your child will not be successful. I'm joking. Maybe not. Kelly C. Thank you for picking up the book. New Zealand Native. Thank you. Yeehaw! Migs, thank you so much for that nice comment. You don't need to send gifts. They're like.0003 cents. I'm showing you on the bottom right, joining the fan club. I love showing people the thing that you should be doing.

13:53You don't, listen, friends, you don't need to buy anything. Let me make my official statement on this forever. No one ever has to buy anything from me. Not the wine my daddy sells, not this incredible Pokemon-like marble world I'm building called VFriends. You don't need to hire VaynerMedia. You don't need to hire me as a public speaker. You don't need to send your kid to VaynerSports to join our agency. You don't need to eat at Little Maven or Fly Fish Club or Capon's in New Jersey in my restaurant group. All I want you to do is watch how I'm building a business. Watch how I'm bringing value.

14:27Watch how I am selling things that I believe are worth it and replicate that. Dinever48 says garage sale boy and you're absolutely right. You're absolutely right. My favorite thing, my favorite thing is for people that know me as like that guy that yells on the internet or garage sale boy when they actually do homework and realize who I actually am as a businessman. I'm happy about that because I hope it inspires people to live their full life to who they are and do what they want. You know what I want? I want to find Macho Man Randy Savage mugs at garage sales for 25 cents and flip them for nine bucks.

15:07That's more exciting than the$8 million deal we just closed at VaynerMedia today. All right. Bobby, good to see you, Chubbler. Good to see you. All right, let's keep it going. Augusto asked, how do you decide when you should change your content strategy? Say you decide to stop, ask Gary, or start recording your day 24-7, what factors do you take into consideration? When I stop? When you stop or start new shows, new things. Pure intuition and curiosity. As you know, all of you know, here's a little preview to everybody on here. I'm getting serious about podcasts. We are gonna come out guns a-blazing.

15:48Pew, pew, pew. I don't even know what that was. Pew, pew, pew. Lasers. What am I, a robot? You know, I've just been thinking about it for a year and now we're gonna do it. You know, live streaming in the morning with Tea with Gary V like this. You know, I just go with intuition. I go with what excites me. I go with what I feel. I go with what I want. I live a human life. I do not live an academic life. I do not live a guru told me life. I live a what's in my gut, how do I feel, what do I want to do. I'm a creator, I'm a builder, I'm deeply curious, I'm deeply creative, I'm deeply operational. All these things have serviced me well in the many businesses that I've built, but more importantly, in the great joy that I've had for three decades.

16:38my 20s 30s and 40s were all phenomenally exciting and happy for me plenty adversities plenty things I would tweak here and there but I sit here today as a 50 year old man super thrilled with nothing but hunger excitement and ambition for my next 50 years and I've done that I'm purely listening to myself they tell athletes listen to your body right I listen to my body I listen to my soul I'm super in with myself it's me and me me and I myself with me I'm in that place no outside force matters and that's how I make those decisions Raga Lauren thank you for the comment Alina, Jman let me thank everybody who's picking up the kids book is red hot right is it the kids book bit is that the one that's pinned I just want to thank Catherine Pina Take a Test Drive Automotive Studio OXOIO Archie Lex Thank you all for buying kids books.

17:34A lot of people are buying this for under 10 bucks. Like all these different coupons? Where do people get coupons? In this top left corner. Friends, in the top left corner, there's like, looks like a little coupon or a note. It's like a percentage. A little percent, top left corner, click that. For some reason I'm seeing in the shop that people are buying this$30 book for like seven, eight, seven, six. I like it. You guys are crafty. You guys are crafty. All right, let's keep it going. Thank you, Catherine just bought the book for her granddaughter. Thank you for that, Catherine. That means the world to me.

18:05All right, everybody, ask your questions in the chat. Double tap the stream. We've got a thousand people in here. It means the world to me. Bottom right corner, hit that little arrow and share and repost. If you came from the text, if you came from my Instagram, if you came from the FYP, or if you came from the notifications, let me know how you got onto the show. I need 945 answers right now. How did you get to the show this morning? I'm learning, I'm building, I'm figuring things out. And how many people have never seen me before? Literally you have no idea who I am. This is the first time you've been here from FYP.

18:38Say never before. In the chat say never before. You have no idea who the hell I am. Alright let's keep it going. That's the next question. If you have a question ask it in the chat. G Alex asks what's the biggest what was the biggest turning point for you in your life? Not in a business standpoint but more personally if you recall. I would say the biggest turning point in my life, I mean the biggest turning point in my life I don't remember which was I was born in the Soviet Union which is a shithole and a terrible place to be born. More similar to North Korea than any other part of the world right now.

19:13And the turning point was I was able to get out because Russia and America made this trade and a couple hundred thousand Russians were able to get the fuck out. And that is the great lottery ticket of my life. That's the turning point of my life. but I don't remember it. Remembering the turning point in my life probably when I fought Oded Weinstock in second grade. It was the first time I fought. There was a lot of pressure. I went to Martin Luther King Elementary School on the wrong side of the tracks at Edison, New Jersey. You know, Oded tried to punk me. We fought. I won. And I think that when I was seven or eight that's when I became a man.

19:53I think more kids should fight I'm not kidding about that I know people are like what I know modern parenting is not on that kick but that was a very big turning point for me because I had to make a decision like was I going to be someone who was going to get pushed around and punked or was I going to fight back and you know that was a I think a lot of men specifically aren't yee-haw aren't challenged these days enough to make those decisions and come out soft and insecure. And not that fighting's the answer, but like whether it's sports, whether, you know, the number one thing is parents have to get out of kids' business.

20:41Parents had a little bit of a better balance. Look, I don't think like parents, like I love that parents are in kids' stuff now. Now so many of us grew up with dads not around at all. I like many of the things, but I think we overcorrected. And I think parents need to get out of kids' businesses. If you're a parent that fights your fights for your child, then you're gonna be a parent that fights your fights for your children when they're adults.

21:07And that's a problem. Anybody right now who's watching, if you're deeply involved in your 25 year old's life, paying for them, constantly taking, like, it's a problem. It's a problem, it's hard, because we love these, I have a 16 and 13 year old, I've just been living through it, I'm living through it. You love these people more than you love yourself. You'll die for your children, right? But,

21:34you can't fight your kids' fights. And the turning point of my life was winning that fight. I also fought by the way me and Oded Weinstock were like Ali and Frazier we fought three times we fought four times actually the third time was a full day fight I won in second and third grade cause I was on some tenacious shit in sixth grade he punked me good it was a rain it was a snow day we had to be in pre-homeroom in the hallway I ran my mouth on him cause he knew nothing about sports I like to claim I turned around and he pushed me into the locker and the locker combo hit me in the ribs and then he got on top of me before the teachers broke it up.

22:20Truth is, if I'm keeping it real, I think I kinda rewrote history there. He like punked me in the morning. Whole school's talking about it. Oded beat up Gary. I don't know if you've ever been a sixth grade boy in the lower income areas of New Jersey, but when your whole school is talking shit that you lost a fight in the morning, you are at the crossroads of your life. I've never been at the crossroads of my life like that before. Or since. I fucking, out of like a fucking 1980s movie, stood up and fucking lunch, walked over to him and said, after school on Marco's Hill by the ice cream truck.

22:56This is real. If you grew up in Edison, New Jersey during this time, confirm it, Marco's Hill where the ice cream truck was, right outside of John Adams Middle School in Edison, New Jersey. And fucking, we fought. And he was winning early. And I got lucky. I'm happy to admit it. He was on top of me throwing fucking haymakers. He was twice my size at this point. At least 50 % bigger. I'm getting very fortunate nothing's really landing. I'm like, I'm laying there with Odette on top of me. Fucking 50, 100 kids around. And I'm like, this is fucking it. This is fucking it. This is it. And I'm rocking.

23:35Because I was very scrappy as a kid. Like wrestled a lot. Even though I didn't do anything official. like it was just backyard fucking, and I'm fucking rocking, and somehow by the graces of fucking God, I get Oded off of me, and then the moment of my life happened. I throw a right on the ground, we're both on the ground, I throw a right and kick, and I fucking kick, and my fucking foot hit Oded Weinstock directly in the fucking mouth. Kinda looked like I might have hit him, no one really knew it, we both are like, we kinda get back up, and it's like the moment of re-engagement and the dude is bleeding heavy.

24:15And Tyler Bunting, may he rest in peace, was there. Max Thomas, that was his little crew. Also my friends, but they skewed it. And Oded was a little shook, a little embarrassed, and ran off and that was it. Fucking greatest moment of my fucking life and it's not even close.

24:38thank you Conor Board that was it man that was the that was it and again if you know anybody that went to Edison New Jersey in the mid-80s hit them up they will validate they will validate it was a big moment I came into school the next day all four foot fucking four of me feeling six six, seven fucking, like a male fucking model. I think the girls paid attention. That was it. So I don't even know how we got there, but that is what happened. All right, let's keep it going. So go ahead and bring back today. Hold on, The Car Slinger, thank you so much for picking up, ooh, some comic books. Yes, everybody, bottom left-hand corner, there's a little shopping bag, click that.

25:26that all the stuff is in the store. And if you're a collector, you're gonna go crazy. And if you really wanna learn about, if you really, really wanna learn about marketing and you wanna go deep and you really wanna learn how to be great at this game, this is it right here. It's in the store. Let's pin it. Oh, it's pinned now. I'm making it easy. Double click twice to save your business life. Here it is. Let's go. 21 people have it in their cart. 21 people have it in their cart. 21 savage individuals have it in their cart, yet they're hesitating on the Apple Pay. Motherfucker. But if you can't afford it, don't do it.

26:02But if you can't afford it, don't be a bitch. Maybe they're stacking the coupons. Oh, they might be stacking coupons, everybody. Top left corner if you want to steal everything in the shop. All right, let's keep it going. Who's got a question? Gary, Jet asks. Jet? Yes. All right, I love this person. Maybe he's playing on the football team. I don't know if that's their real name. You've lived in New York City for what, decades? More than half my life. Yeah. Just curious, what about New York draws you here, keeps you here? There's no city like this for a maniac like me. You know, some people, you know, maybe in this room, they need the woods.

26:43They like that rural life. They like that quiet. I'm the reverse. I sleep with a sound machine like, like heavy, loud, white noise. I need the action. I need the stimulation. I'm at peace when it's chaotic. You know, you guys know what my office normally looks like. I cleaned it up a little bit for New Year, but like by the end of this year, it will have all sorts of stuff. I need all sorts of the stimulation. I am in my most calm, most calm when I am around noise and chaos coming out of a meeting at 11.30 at night. 11.30 at night. Have you been in LA at 11.30 a night? Or Chicago or San Francisco or Boston?

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27:21These are big cities. They're sleepy. You're fucking sleepy. New York City feels like it hasn't even started. It feels like the next chapter is about to start. I just need that. I need that savagery and I love it. So somebody said, what do you think about Mondani? I don't think about any politician. Let me just make something while I got a thousand of you and you here. if you think about politicians really actually affecting your life

27:50that's not it friends here's why if you fully disagree with the president the governor, the mayor if you fully disagree you're in charge move you can all move so anyway yeah first rope I mean I love the comic book nerds here they know this is no joke y 'all this is no joke. Friends, comic books are next. We've had a huge run for trading cards. We've had a huge run and I think comic books are going to have a monumental run. I'm very bullish and I'm very about that life. Alright, let's keep it going. While I have a line, what do you most value in your friends? What's that? What do you most value in your friends?

28:36What do I most value in my friends? Lightness. My best friend Brandon Warnicke is light. He does not use me as his therapist, but he's authentic enough to me when I know I need to step up and be there for him. He's always ready to be there for me emotionally. We share interests. But I really enjoy lightness, right? I think that so many people are bad friends to their friends. They use them for financial or emotional needs. And so I have a lot of friends that need me in that capacity and I'm friendly with them. They are my friends, but they're not as deep as the friends that are just light. My chosen family.

29:34The people I giggle with, the people I support, if they need it and support me if I need it. But I think you have to be very, thank you JoJo888, that's very kind of you. I think you need to be thoughtful about who you, in a world where you can't choose your family, you've gotta really choose your friends and you need to be very thoughtful if you're not deploying your own bad behaviors on your friends. Are you an enabler? I have to watch out if I'm an enabler, financially and emotionally to my friends. But I also have to pay attention if my friends are lychee. You know? And not even with bad intent.

30:15Friends, so many people that make mistakes in life don't have bad intent. They can't even see it. I don't get mad at people. I don't feel like they can see it. You know? Have I ever had Skyline Chili? Of course. What do you think? I'm a maniac? I mean, that's in Cincinnati, right? I've gone to a bunch of Jets-Bengal games. so let's keep it going how do you think that people are bad friends without realizing it? I feel like people how do I feel like people are bad friends without realizing it? because I think every one of us in this chat right now all 1016 all five of you and me all of us all 1022 of us right now can't see something within ourselves right this minute and I have the beauty of having the gray hairs thus I've found things along the way that all of you have not found yet.

31:14So how can I be a hypocrite and be mad at someone who can't see something when I myself who has incredible, little Elvis, when I myself have so many incredible talents of self-awareness and intuition and all these emotional gifts and I myself continue to learn things about me that are weaknesses and strengths? How do I have the hypocrisy to judge another man or woman when I myself have shortcomings? How do I have the audacity to believe that everybody on earth should see the world exactly the way I see it, politically or socially, when every one of us has been groomed and birthed into different scenarios, circumstances, It's parts of the world, nature's nurtures.

32:02That's how, brother. How do you deal with a friend, when a friend of yours starts like, for example, whining about something in particular, like for example, a breakup, and they just keep talking about it, about it? Complaining? Yeah. Historically, the way I've dealt with somebody who has sustained bad behavior is I've walked away. Oh yeah? Oh yeah. Like, hey, you're being like this. You know this, I talk all the time about my candor being a weakness. in the face of bad behavior in my teens, 20s, 30s, and 40s, I would walk away. Unless it was like my core best friends or family. With my family, I would argue that I was too much of an enabler.

32:43But then with my father, I think I found a way of like being more candorous, because I hit a tipping point. And then that started to change my behavior. And so, you know, like I'm trying to get better of like, you know, now as a public figure, or I talk about complaining as one of my biggest, like I am sure of it. Everybody, if you're just joining, like especially Jay, Ashley, MK, Quest, Deals and Dimes, everybody who just joined, right? Laggish, RK, Boggy, all of you that just joined, I promise you the number one thing that's fucking you up is your complaining. You are in control. Where you live, what country you live in, what city, what town, what job you have, everything you're in control.

33:24But Gary, you don't get it, I don't have the money. You can figure it out. You can apply to 100 other jobs. You can stop wasting money on clothes and travel and video games. You don't need four streaming services. You're fully in control of everything. You know? That's it. Look at Azoka said, you made me feel like I have confidence. This is the point. The more you suffocate people and the more you let people embrace their shortcomings, the more confident they become. Gerald says, talk about, Garland, excuse me, says, talk about originality. Originality is the easiest conversation on earth. Everyone's searching for it to break out on social when the answer is just being your full self.

34:11I'm original because I'm a businessman who has hundreds and hundreds and hundreds of millions of dollars in revenue across his eight companies. And I make content about garage sales. And I sit and go on streams like this in the morning. I'm original because I'm fully me. And I'm a Jets fan. And I'm into comics and collectibles. And I'm into wine. I'm heavy into wine. Who's into wine here? And where do you buy your wine? I'm heavy into wine. I'm heavy into sports. I'm heavy into nerd culture, comics, and action figures. I'm heavy into marketing, I'm heavy into mindset. I'm fully myself. Originality's easy if you're not scared to be judged.

34:51Coach Curtis, thank you so much for buying the book. Everybody, this book will change your entire social media life. I'm into Funkos, Nathan. Go look at VFriends Funkos on the auction sites. Azoka NWA, thank you. We're all one of ones. You're absolutely right, Matt McCormick. M Pickett, J Blitz, thank you for joining. Ooh, Pink Flamingo, thank you for looking at the shirts and the hoodies in the store. How crazy are those Lister hoodies and shirts? Bottom left corner, everybody, hit the shopping bag. Top left corner, hit the coupons. Bottom right corner, hit the gift basket and do all the stuff and join the fan club.

35:25Bottom right corner, does the fan club cost money? A hundredth of a cent? It's like a fraction of a cent, right? Everybody, join the fan club, bottom right corner. How do I make it as a music artist in 2026, Capra, by posting unlimited content on social media. Jurassic Parks, what's good with you? It's great to see you. Talk about saturation online. We haven't even started with saturation with AI content coming. Supply and demand is not up to you. Supply and demand is not up to you. How much content everybody else makes, how much music everybody else makes, how many books everybody... Your competition is not in your control.

36:07Gary have you ever shit your pants? No be close many times I've been close but I haven't but I know people who have I also never got drunk like most people I know that shit their pants were pass out drunk

36:26so anyway let's keep it going Jay to your point on friendships something I think a lot of people are struggling with right now is maintaining and building friendships after school or after college, for example. Get the fuck off the phone. Be accountable. I don't have friends. Maybe if you didn't fucking lay in your couch from 6 p.m. to 3 in the morning jerking off, like you could go find a friend. Like, get your ass up. What do you fucking want from me? Lean into your hobbies. Like, stop being scared of rejection. You're out of middle school. Someone doesn't like you, good, they're lost. You are great.

37:08You're not a piece of shit because people don't like you. They don't like you because they're also insecure. I like everyone. I fucking love everyone. You come to me, I've taken in friends like the insecure of the insecure. I had two friends in college named Hanky and Spanky. They were fucking called Hanky and Spanky. Nobody was fucking with them. I brought those motherfuckers in. You know why? because I'm nice, because I love. If people reject you, they fucking suck, not you. By the way, literally his name was Hank, and the other kid's nickname was Spanky. And I think you know why we called him Spanky.

37:47We called him early, kids. You know, and so like, come on, guys. Come on. Stop being scared. If you are rejected, you are rejected by the weak. If you are rejected, you are rejected by the weak. If you are rejected, you are rejected by the weak. Put yourself out there. Put yourself out there. Put yourself out there.

38:21Uribe says, aha moment, 165789. Uribe's been hanging out here. Uribe, I want to see your VFriends collection get up. The moment's now. You see what's going on in NFTs and comics and cards. Albert Cura, thank you for picking up the book. Karina Kirst, thank you for picking up the book. Devin Webb, thank you for picking up the book. Black Gold Sports Cards, I love that channel. Everybody, if you want the details of how to break out on social, this book is bananas. I wrote it, I'm proud of it, it's deep. Now, if you're like me, do not buy the book because you do not have good reading comprehension and this will not help you.

38:56Get the audio book. If you're like me and don't listen to audiobooks either, don't get either. All right, let's keep it going. Ooh, Devin Webb did get the fucking Lister t-shirt. These t-shirts in the store, epic. Devin, please send out an Instagram post with you wearing that or a Twitter. I'm gonna share it, Devin Webb. Nice pickup. Bottom left corner is the store. Top left corner is the coupons. Onyx, I see you looking at the book right now. Big Olrick, I see you looking at the book right now. Stephanie Ramsey, thank you for picking up the book right now. Next question on Tea with Gary Vee. Quick question, on the books, you've been a best seller for - I'm one of the great New York Times best sellers on earth.

39:41There are very few people that have had more than five. I am one of them. That's who I am. Go ahead. You've been big on these books for all these years. Yeah. What is it about the book format? People read them, Matthew. I don't read them, but Pete, you read books? Good, Norea? Yep, Charlie, a little something? One a year, no? You don't have to, I don't. One a year? Train, two a year? Court? Yes. Rog? Who in the chat reads books? That's why I write them. That's why I live stream, that's why I make podcasts, that's why I social media content my ass off, that's why I do LinkedIn written, that's why I do podcast audio, that's why I do short form video that's why I do long form video on YouTube I don't get to judge how or where or what people like to consume I just produce the best content I can in the formats and I try to be contextual to the formats and that's what I do that's what I do K4Bez thank you for picking up the business book Jesse Humpston picked up the comic can we play the comic?

40:52Can you go grab a comic from over there? There's probably one. Do we have a comic in the store that you can pin? Yes, Comic 8. Comic 8. Which comic is that again? Ooh, Gary B. My list. What's that? Oh, Kind Warrior. We don't have that in the store, right? No, but we do have motivated monster. Kind Warrior was a good book. Friends, I am developing this world in a real way. By the way, if you want to talk about a comic that I want every parent to read to their sons and daughters for that matter, but obviously he's a dude, The Kind Warrior. Kindness is the ultimate strength, y 'all. Kindness is the ultimate strength.

41:29I saw, oh the hoodie too, Devin, let's go. You're gonna look fresh and fly. Laura Windward picked up a book. All right, let's go to the next one. G, Michael had a question to your point on podcasts. You were bullish on them. Early. Most people. What did you see? Was that intuition or what did you see? I have pattern recognition, intuition. Here's what I'm good at. You know my report card probably by now, Matthew. It's probably here, right? Batted everything good at history by my standards. B's and C's, which were phenomenal for me. I know the television was shit on when it came out. I don't know what else to tell y 'all.

42:07I know that people thought the television was a fad, stupid, gonna ruin society, the worst. Like, Talos, I have not bought the Jets yet. I just am very good at understanding where things are going because I'm good at understanding where things were and I put in a lot of work and research and put in the reps to watch society navigate. I knew that in 2002 online dating was taboo and I knew that 2015 everyone would do it because we like convenience. Why do I think comics are gonna happen? Because comics have happened before. Comics are a great format. This is Gary B, y 'all. This is such a good comic.

42:46It's in the store. Is this in the store? This is my favorite. That's Pinned. Everybody, this is Pinned. Do not buy this for your kids. This is adult audiences. Literally, a brother pisses on his brother's grave in this comic. This is for grown-ups.

43:05Let's keep it going. Let's go, Dalton. Picked up a whole box of VFriends. Dalton, did you go on eBay to see the prices? It's big. Big perk, big perk picked up. And again, I'm gonna share this with you guys. I've been doing my show, bringing about, there we go. There's the bay. I've been doing my show, answering your questions. Many of you have watched Tea with Gary Vee during COVID when I did it on other platforms. Here I'm mixing what I call commerce-tainment. I'm giving you entertainment, but there's an element of commerce. We've sold$1 ,400 worth of stuff in the last 15 minutes. I want you to do this.

43:42I want you to do this I want you to learn how to do this the pins who collects Disney pins look at there's that box alright let's keep it going Leonard asks what's a good way to approach online shopping slash selling if your audience isn't used to seeing you overtly sell do you ease into it or do you just start big? Hey everybody hope you're enjoying the podcast right now make sure you follow the podcast that's why I'm interrupting let's keep going on this show but follow the podcast it'll make my mom super happy I just think you go TikTok shop live. You just do what I'm doing here or you become a TikTok affiliate and you make content.

44:19Everybody, every single one of you, all 1 ,000 of you need to Google and chat CPT what or search within TikTok. How do I become a TikTok affiliate? This is where you use your TikTok account to request a free item from someone like this book. They look at your account. Even if you have 100 followers, they might like the way you look. Like I might be wanting to reach 40 year old Asian women with my book. A 45 year old Asian woman may go into TikTok affiliate to request this book to make a piece of content. She might have 80 followers, but I know followers don't matter anymore with content can be seen.

44:58She might request it. We as a company might ship this to her for free. Now, if you don't post it, you get banned. So you gotta keep that in mind. and she makes a video and for some unknown reason, God decides to bless this piece of content. She has 80 followers and it gets 10 ,000 and we sell 913 of these books. She makes paper. How many people in this room right now have made money being a TikTok affiliate? Not live QVC shopping like I'm doing but making a piece of content that sold stuff that people, that you made money on. Look, Alexandra Real Estate Brooke, I have, Fishing Factor, or I, me, Rob, look how many people have done it.

45:38And a lot of people that have said me are not going hard because they did two pieces, 10 pieces of content and they only made 54 bucks. They don't realize they're one viral piece of content away from making 10 ,000 bucks. So again, I think people just need to try it or they go live here and set up a shop like I do right now. Unfiltered Abundance just bought this book. What's pinned right now? This book. This book, they try. Like it's right here. you go live you bring value of one item that's pinned and people buy it big perk Mars Funky Town Comics and Vinyl picked up a book thank you so much Funky Town of course you rebate let's keep it going go ahead Matthew Jeff asked did you see CheckGBT rolling out advertisements of course I saw that what are your thoughts it was inevitable I talked about yes brands are definitely going to buy on it it's the new Google search it's going to be a huge business I like Sam Altman and a year ago said they weren't gonna do it and then they did it, that's funny.

46:36But other than that, of course that was gonna happen. Our attention is on these chatbots. You're all using it, yes? Who's using ChatGPT now instead of what they would use Google for two years ago? Say in the chat, say ChatGPT in the chat, right? Of course ads are gonna come there. Ads will always show up where there is attention. That's just a part of life. And that's good, and good news. you don't need to click the ads if you don't like it. I just, can we stop? Wah, wah. Ah, I don't want these ads. Ads don't bother me for shit. I give them no attention even though I'm in the business of making and selling them.

47:16And by the way, I give them no attention and sometimes ads get me because they did a good job. What are you crying about? Why are you all wah-wahs? Jason Cormor, Queen Abger, Melissa Ray. Behind the Music, Brian FX, Mikey Evans, King Butler, Shingo Yuza, Turbo FTW, Dean, Bees 316. Friends, let's not wah-wah. You're not wah-wahs, right, Carla Nicholas? Who's not a wah-wah? And who is a wah-wah? By the way, all of you are wah-wahs because your mommy let you become a wah-wah. But now you're grown. You're in charge of your wah-wah. Do we have the kids book? because who here, who here has a kid between three and six years old, say 36 in the chat.

48:05You have a kid between three and six. Put 36 in the chat. Put 36 in the chat. Put 36 in the chat. All of you, if you're a niece, if you have a niece or nephew, if you want to be a super aunt or uncle, first, everybody right now go to the top left corner and hit the coupons. There's that little piece of paper, click it. There's so many coupons. But I'm pinning this book right now. You pinned it? I'm telling you, you need to get this book. It's a monster. If you're in the chat, if you're in the chat and you have this book and your kid loves it, tell the rest of the chat, because the chat, there we go.

48:40Thank you, Rimei. My daughter loved it. This book is killing it. Let's go, Matty McCormick. Get one for the kids. All right, let's keep it going. One more question. G, to that point, should small business or creators experiment with ChatGPT ads versus Google? Of course. But ready for this, Matthew? Every question, ready? I'm gonna change everyone's life right now. The answer to every debate is maybe with a tilt to yes. My friends, every debate of anything that's positive, like should I do crack cocaine? I would go with no on that one. That's not a maybe yes. But anything that on paper has brought positivity to someone else.

49:28Should I go hiking? Should I start working out? Should I eat better? You know, like all that. You know? You know? It is maybe, everything should be met with a maybe with a tilt to yes. Creativity overlook 127. Holy shit, you changed my life. You are very welcome. Right? Rita, sleep better? Good. Maybe to the, yeah. Brother, everybody, everybody needs to understand this. When met with an opportunity, do not lean into no because you're scared to fail, which is what you're all doing. Rico, a dog and his beast, the Gruber app. Please don't do that. Please don't do that. All right? All right? Please.

50:22Solo says you 100 % changed the way I think about business. Thank you, Solo. Fear is fake, you know it, Great Rich. I'm glad the FYP brought me here. Thank you, Carl Amina. I'm glad you're here. Melissa Wright, great to see you. I love all of you here, thank you. I'm gonna be doing a ton of these. Everybody right now, top left corner, you see my little face? Click my face and hit follow, but more importantly, hit the bell. How many people came to this show from the notification? How many people came to this show from the notification? Say notification in the chat. This is how you do it. If you just hit the top left corner in my face, yes follow, but more importantly hit the bell.

51:00As soon as you hit the bell, say I belled you. I want all of you to say that you belled me. Say I belled you. All new friends, if you just did that, say I belled you. Because I know a lot of you FYP'd. Thank you, Deb Nye, for belling me. Thank you Jen Conley for belling me. TP Birds, thank you for belling me. Alina, thank you for belling me. Pete, thank you for belling me. Thank you Butterfly, for belling, Zachary, thank you for belling me. The Punchline GGs, thank you for belling me.

From the publisher

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Affiliate, sharing how one creator made "five figures" following my advice. I also discuss how to deploy Humility and Patience over Audacity to overcome content creation flaws like blaming the algorithm. I reveal my non-negotiable habit and the mindset of "maybe with a tilt to yes" that guides my biggest decisions.

You’ll learn about:

  • The Underpriced Skill of Live Shopping
  • Why You Need Humility and Patience (HP)
  • The Flaw of Audacity in Content Creators
  • The One Non-Negotiable Habit I Live By

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