How Anyone Can Make $1M in 24 Months: Social Media & Marketing Playbook for 2026 | GaryVee @ Aspire

0:00Buy anything at wholesale that people buy anything shirt hat toothpaste go on Tik Tok shop and whatnot and start selling it. Go hard and every single person here can make a million dollars in profit a year in 24 months. Dead. I'm telling you, live social shopping, it's a half a trillion dollar industry in China. This already happened. Every single person in this room, if you're willing to work, will make one million dollars in profit selling plants, glasses, mugs, ties. Tell me why not one person in this room in 24 months is gonna do what I just said. You're looking to figure yourself out how to put you in a position to do what I just said.

0:36That is what I'm here for. This is the Gary Vee Audio Experience. If someone believes that money is freedom, they're already enslaved to money. What you're looking for is freedom from money. From money. Not that money will provide you freedom. Correct. My favorite that I get. Oh, Gary, but you're all happy and like this now because you made it. I'm like, motherfucker, I made it because I was this happy and like the whole way. You know, it's always these things and it's only this. There's a million ways to make money. I'll do it right now. Buy anything at wholesale that has a higher retail value and go on TikTok shop and whatnot, the app, and sell it on live shopping because the QVC of social media is now here.

1:23Buy anything that people buy. Anything. Shirt, hat, toothpaste. buy it at wholesale. Oh Gary, how do I get it at wholesale? Use chat GPT and be like, I want to buy toothpaste wholesale.

1:40Take it in, go on TikTok shop and on whatnot and start selling it. Go hard and every single person here can make a million dollars in profit a year in 24 months. Dead ass. Now let's stop, play with me here. Who here would like to make a million dollars for themselves, not the business makes a million, I'm talking the business makes three million, you make a million. Who would like to, who would it be better for in this room to make a million dollars, take home, in 24 months than what you're doing now? Please stand up. Stand up, I wanna see. Might not be for everyone, I just wanna see who. Sit down.

2:24Thank you. Okay, now let's keep playing. 75, 80 % of this room stood up. I'm gonna say it slow. Buy any, obviously the more work you put into what I'm saying, more research with chat GPT for free, the more upside you'll have. But buy anything at wholesale, meaning you have to buy, like if you buy something for 10 bucks, but then you Google it or go to Amazon and it's nine bucks, you're out. You have to buy something for five that you can't find anywhere else for less than nine. You need to have profit. it but I'm telling you and I think some of you've been following me long enough that you know I'm good at this trends thing live social shopping it's a half a trillion dollar industry in China I'm not Nostradamus this already happened just in a different part of the world whatnot and how many people have whatnot on their phone right now raise your hand not bad nine twelve right probably how many have whatnot because of me on your phone raise your hands, right, okay.

3:24The same nine. Whatnot is going to do 10 billion in sales in GMB, gross merchandise value. 10 billion dollars worth of stuff this year is gonna sell on Whatnot in the US, seven to 10 billion. You can't get, it's a private company, we're all trying to figure out what it is. It's gonna do seven to 10 billion in sales on an app that no one in this fucking room ever heard of. so I'm gonna we're gonna keep chopping some wood here I'm telling all of you that every single person in this room if you're willing to work 9 to 7 9 to 8 like I can't have you work 9 to 1 will make 1 million dollars in profit selling plants glasses mugs ties now Andrew tell me why not one fucking person in this room in 24 months is gonna do what I just said that is what I live for that is why I'm here that is what I'm curious about and that leads me to you're not looking for information how to make money

4:39you're looking to figure yourself out how to put you in a position to do what I just said that is what I'm here for does that make sense? Right? I just told you, I'm right. I am right. Now listen, we can get very detailed. Someone's like Gary, I'm$13 ,000 in debt. How do I even start? Like I don't have the money. Like go$16 ,000 in debt. Credit card companies love to fuck you. So get that first 3 ,000 that way. I don't know. Fucking go to that shady ass dude in the fucking city who will loan shark your ass. take that 2 ,000 bucks from him, you might die, but if you listen to me, you'll pay him back and you'll be on your way.

5:26There is always a way until you've decided there's not. And that's actually my biggest concern right now. The biggest concern I have right now is the mechanism. I don't believe in this matrix shit and all this, but human culture right now has all of you believing that it's hard. My favorite, Gen Z. all day long in social, they're getting fed propaganda. You have it worse than your parents. This is the most fucked up generation. Fuck the boomers, they fucked it for you. I know 40 ,000 23-year-olds making a million dollars a year. You can literally now sit in your fucking bedroom and make videos on TikTok and fucking cook.

6:10This is the greatest era for a 22-year-old. Who's over 45? Raise your hands. Could you imagine if we had this shit? We had to work at fucking Kmart and Burger King and pay our dues. Motherfucking kids are going into corporations right now thinking they should be senior vice presidents. Everybody who just raised their hand over 45, we didn't say a fucking word for the first five years. This is the greatest era to be a kid. And now AI is here, are you kidding me? so cool you can read some chart that says something about the macro financial system in the world the fuck does that have to do with you you as a kid are fucking weaponized with your phone with a supercomputer an unlimited opportunity an unlimited time but because you believe it your dwelling.

7:08I don't believe them, Andrew. I do not believe the people that sell fear. And I do not believe the people that sell negativity. I believe it's fully in their own self-interest. I think parents sell fear to kids out of their fear of their kid getting hurt because they love them so much. So it is their self-interest not instilling good things for their kids. I think politicians are on a fucking historic run of selling fear on both sides of the aisle and I think you fucking people listen to them and I think you should stop.

7:53You got more to click on that one or you wanna go to? Let's bounce around. You wanna bounce out? Anywhere you wanna go. All right, let's go to my favorite topic right now that you talked about AI. Yes. Because you have a very unique look inside of it. Very, very, I'll even say a little bit of behind the scenes stuff that maybe other people don't get to always see. What do you see with AI happening right now with business owners right now? Who's over 50? Raise your hands. You should be winning this game. Here's why. You watched in the early part of your career, computers and the internet come in and change paper.

8:30And fax machines and beepers. And so that means you've seen historically a very big technology come along and reshape everything. This is absurdly big. I cannot tell you how big this is. It is so big. But I think it's big good. And again, I know I'm by myself up here. I know everyone's like, this is bad, and I'm gonna get fired, and everything's bad, and the robots, and the humanity, and bad, and I'm a rapper and my shit's fucked up and it's bad. It's all bad. But I'm gonna bet it's not. I think it's gonna change that. When the tractor was invented, 85 % of humanity worked on farms. And that was bad until it was actually good.

9:18I think it's gonna advance us. Do I think people are gonna get caught up? Yes. But I also don't see anyone in this room, they didn't cry for the biggest salespeople of the Yellow Pages when Google came along and wiped them out. I don't see any of you crying for the yellow taxicab medallions that used to be worth a trillion dollars in Manhattan before Uber came along. You're not crying for them. Oh, you're crying for you. Oh, when Amazon came and killed every bookstore, you didn't fucking rally. You didn't give a fuck because it didn't affect you. You're paying attention because you're scared it's gonna affect you.

9:53So now the question becomes, what are you gonna do about it? I have good news for you about AI. This will be historically correct. that feel it very much. AI is one of the biggest tidal waves of our time. It's coming. You know it's coming. Who here is aware that AI is brewing and it's gonna be a big deal? Raise your hands. Good. That means your excuses in 36 months of AI fucking you up by you raising your hand is now null and void. If it fucks you, it's your fault. You know. So now the question is, what are you doing about it? Many of you are shitting on it, thinking your subjective opinion on your Facebook group and in your kitchen has anything to do with anything.

10:37You like that one? I like it too. I think it's funny. Like, okay, like you think it's bad for humanity and?

10:46Stop dwelling about it and coming up with excuses because you don't want to put in the 100 hours of work to understand how to use it. Go grab a surfboard and ride this wave. That surfboard is your 200 hours of work and learnings and using it. Or do what I think a lot of you are doing. Here is your AI strategy with the tidal wave coming.

11:12Head in the sand, praying for luck, hoping the government regulates it, hoping something miraculous happens, or just hoping you're old enough and you just won't be affected by it that much? I don't know what else to say. Here's my answer on it. I believe every person here, if motivated by my words, should go home and spend 100 hours as quickly as possible, preferably over the next 100 hours, but I know people are living life, so I'll take the next 1 ,000 hours, 100 of your next 1 ,000 hours awake, and I want you to download every AI player, Perplexity, Gemini, definitely ChatGPT. I want you, all of you are on social media.

11:56I want you on Twitter next using Grok. I want you to use Facebook and Instagram's search because it's AI enabled and I want you to get comfortable. And here's the craziest shit about AI. You don't need me. You don't need me to tell you things up here. You literally go to AI and say, AI, I'm a lawyer. what are the five best apps as of this month to use for a lawyer in AI? Enter, apps, download, play. Next, AI, chat GPT, I am a fashion designer. What are the four best apps that have popped up in the last four months that I should know about download to make me more efficient with AI? Enter, answers, four links, click, download, play in it.

12:45We have become unbelievably good at pointing fingers. We blame everybody for everything. The government, big tech, Mark Zuckerberg, fucking Trump, Biden, our parents. You don't get it, Gary, my mom was an alcoholic, no shit.

13:05We have gotten remarkable about, like my question is, so many of us grew up with adversity. at what age are you allowed to take accountability for everything in your life i ask all of you what is the age like by the way listen i i hope my tone is not lost people grow up with some shit like i am not sitting here right like people grow up with some shit but you know this your shit feels bigger because it's yours i promise you whoever's like man my shit you don't get it gary I promise you probably the person either to the left or right of you had it worse. And so I ask you, when is it all your fault?

13:50Is it 18? I think so. Is it 22? Is it 30? Is it 40? Like when is it time for you to be like, yep, bad neighborhood, yep. Dad was a narcissist, yep. Grew up in a bad economic time, yep. Picked the wrong industry, yep. like got forced into a college by my parents and I shouldn't have taken on that debt. Like, yeah. Like, but when is it you? Today. My man. Today. So, you know, AI. You think Sam Altman invented AI? Come on. Come on. Wake up. It's called evolution. Some motherfucker bought 50 ,000 horses the day before the car was invented.

14:43Oh, you wanna be in business and entrepreneurship? What the fuck do you think this is? You better be lucky enough that someone like me doesn't decide to be in the business you're in. So what are we talking about? This is real life. And so I think everyone here can do it, but I think we have to get out of over coddling and pointing fingers, and we gotta get back to some shit that works, which is I am in control, I am capable by the way self-awareness too I suck at a lot of things but just because you suck at a lot of things doesn't mean you're a loser doesn't mean you suck if you suck at a lot of things that doesn't mean you suck it means you're a human being we gotta get our self-esteem up we gotta get our accountability up and most of all we gotta recalibrate what a necessity is and what's a luxury everyone's like we're all broke I'm like, stop buying$37 fucking martinis.

15:40Gary, you don't get it, it's not affordable. I'm like, I do get it. You buy Starbucks three times a day. Like, I grew up in neighborhoods where every single person had a used car. I haven't seen a used car in 30 years. People fucking leasing new shit with money they don't have. Everybody's got six handbags. My friend's father, when I was growing up, had one pair of pants and shirt. He wore the same shit every day. People that are broke have closets. You motherfuckers are signed up to seven different streaming services. We need to talk to our grandparents. That's what we really need to do. You want some good advice?

16:20Go talk to your grandparents. Unless they're fucked up, go find some other old people. We just gotta get back to basics. We gotta get back to basics mentally and we gotta get to the future physically, got it? You gotta get on that AI kick physically, like that was good. Like that, but your mindset needs to be 1939, but your activities need to be 2039.

16:49Winners don't tear down people, right? They're too busy winning and actually cheering for everyone else. It's incredible. A, I am a winner, but more importantly, I actually believe my mother parented me so well that I don't even have it in my mind to contemplate envy and jealousy of someone else's success? Because A, as a rational human being, no one else's success, even a direct competitor, is actually coming out of your pocket. And B, why would you waste energy on jealousy and envy? Because it's clearly taking away from you putting in the work. And I say I don't like using luck because I think luck is the weapon of choice of losing players.

17:30but I did get fortunate that my natural DNA is not jealous and envious and that my mother parented me in a manner that didn't accept it or encourage it. So I am aware that I sit here in a room where a lot of people's DNA naturally took them that way or the people they looked up to, their parents or older siblings did instill that. I have many relatives, even in my own siblings, they're different than me. But I beg on you, if you're sitting here listening to me, if you do find yourself jealous or upset of a competitor or somebody in your Instagram feed, you must curtail that energy. It is fucking you up.

18:16It is complete waste of time. Everybody who hates me every hour right now on Instagram has done nothing to stop me.

18:33But they've done a lot to stop themselves. The fuck are you worried about me for? So anyway, I laugh a lot when people, I actually saw a clip today where someone's like, fuck Gary Vee, he grew up rich. I'm like, no, no, I made my dad rich. I spent 22 to 34. This is why for a lot of you who've seen my content a long time, I talk about patience. When I started VaynerMedia, my biggest company right now. VaynerMedia, VaynerX, it holds all the agencies. We'll do$350 million in revenue this year. Revenue, not valuation, revenue. I started that company 14 years ago in another company's conference room because I had no money to pay rent.

19:11Because I spent 22 to 34 working 100 hours a week, including Saturdays, because that's the only way you get to that many hours, and Sundays, building a business for my father. And we were, how many people here are immigrants? So how many people here have worked in an immigrant family business? Raise your hand. So all of the people that just raised their hand will really understand what I'm about to say. Not only did I take my dad's business from three to 60 million in sales and a hell of a lot more profit, and I worked 100 hours a week, that man did not fucking pay me.

19:47I literally took that business from three to 25 million in the first five years and went from making$38 ,000 a year to$45 ,000. I mean this, I mean this. The thing I'm most proud of is that I had the emotional strength, the patience, and the understanding of how life actually works to devote the greatest years of my working capacity life when I was single and had nothing else to do to build a business for my father. And then I started building mine. and that is a level of pride that I sit up here with that will never be replicated no matter how many, I mean, I truly believe, I mean it, it's fun to be sitting with you, you know how passionate I am about this.

20:31I truly believe that I'm going to build Pokemon and Marvel. Do you know that Pokemon's worth a hundred billion dollars? That's right. And so, like, I know I'm gonna build it. You know I'm gonna build it. You've been there from day one. I'm going to build it. It's going to happen. And yet, it will be the biggest thing I build, it's the company that will allow me to buy the New York Jets if that plays out timing wise. And still it will be a distant second to building Wine Library for my father. I believe one of the reasons a lot of you have not maximized the financial success, I assume, I mean, I don't know why else the fuck you'd be at a conference at 9 a.m.

21:13on a Friday in D.C. I assume you're trying to build, right? I genuinely believe a lot of you are struggling to get to where you want to. Not like struggling, but like you got something, fuck, I wanna do 10 million instead of 1 million, or I wanna do 3 million instead of 400 ,000. I genuinely believe this. I don't say this a lot, and I put out a lot of content, so this is gonna be a good nugget. I think it's because you care too much about that part. I genuinely believe the reason I and many people, because a focus group of one is useless to all of you. I and many that I observe that really cook, really cook, I think they're detached from the success of the money.

22:00I just do, I just do think like, like I was, think about who I, how many people here have a good feel of who I am, they follow me, just by a show of hands. Thank you. That means you know I'm ambitious, I'm hungry, I'm building, I'm grinding. I turn 50 in a month and I'm waking up at 4.30 to give a speech and then run back to the Javits Center I'm gonna be at that Javits Center like I'm at a flea market slinging shit I mean it and then at 7 I'm gonna go and have dinner with three or four of the biggest comic book artists because I'm trying to break into comics and I'm gonna have the humility even though where I'm at to go, you know and then I'm gonna go live stream tonight from 10 to midnight like this is the point of my career where I'm supposed to be in the country club and all that and I'm not doing it because of the money.

22:46I'm doing it because I love this game. I'm doing it because it's joyful. I'm doing it because I'm curious of how big can I make it. It's like a kid, you know who's one kid that always stops me in my tracks when I run through life is when I'm at a beach and I'm just walking, maybe with my wife Mona or just like whatever, I'm walking and I see a kid building a castle you know like at 8.30 in the morning and then later I do another walk on the beach and it's like 1 p.m. and that kid is still building, I'm like, I fucking get you, kid. That kid is just building. He's, how can he make this castle, she make this castle before mom and dad say, knock it down and we gotta go eat.

23:28And if you've seen this kid, and I think some of you have, I assume some people have been to beaches, kid cooks all day. And then mom's like, it's dinner time. And he just smashes it, smiles and bounces. That is who I am as a businessman, as an entrepreneur, and I believe a lot of you need to find that simplicity and joy in the game because I think the financial thing is wrapping you up. It's making you tight. It's making you tense. It's making you scared. And then I realized that it got me to the next place, which is why? And that's what got me into my content the last seven or eight years of like insecurity versus self-esteem.

24:11Why are you doing it for them? The reason I'm never scared is, if I failed in all my businesses, I really don't care what you think about me failing. In the same way that I can't hear you when you all just cheered for me, I can't hear you when you boo for me. I don't play for you. I do not play for you. The greatest clip in the history of cinema was when Ivan Drago lost to Rocky in the Soviet Union and he grabs the mic and I speak Russian so I knew what he said before they translated for you. But he loses if you remember, you know, and he like cries to the premier. He's like, motherfuckers, I wasn't fighting for Russia in this ring, I was fighting for me.

25:00And you guys have to get that mindset because a lot of you are worried about what everybody thinks about your house or your car or your chain or your bank account. And that is why it's not as big as you want it to be. That's it. True.

25:22I'm here. I'm here. I know where I'm at. And I'm posting about comic books right now on my social. And I have friends. Like friends, they're like, yo. It's not a good look. I'm like, fuck you. What do you mean it's not a good look? What would you like me to post? Me being in a private plane, does that make you happy? You want me to sling a$500 ,000 watch? You want me to show my Rasheed Johnson piece of art in my house? What would you like me to do to be a good look for you, Johnny?

25:56When you do it for you, you become free. I'm not embarrassed to post about comic books. I'm playing for me and then the truth will be the truth. Either I'm right or I'm wrong and I'm comfortable with being right or wrong. I need you all to get there because then you will do the moves that are required to build big because the reason you're not as big as you can be is you're scared to make the moves. You want someone else's cosign. Andrew, do you know how many people I've asked for business advice in my life? Yeah. Zero. Now, this is important. As I've gotten older, I'm like, eh, maybe, you know, it's like anything in life.

26:41Anything too extreme is always wrong. I think I went too insular. I could have probably used a couple of mentors or advices along the way, but I've just stayed in my own cocoon because that's where I felt safest. It was just good in the lab. It's just good. And I don't want other people's advice because other people's advice comes from their yesterday. And I'm playing for my tomorrow. That was a good one. I've never said that before. I've never said that shit before. Yeah. I just, you know, if you notice, when I talk about mentors, like when I put out advice, I'm like pretty high level contextual because I know your shit's too unique.