How Creators Can Turn Virality Into Revenue with Stan | GaryVee x John Hu

27:14If you're already set up with infrastructure when people land on your account and you have a URL in your profile to send them somewhere, and you're gonna have to help me here, John, because I'm far along on your product, but not far, I'm gonna paint a picture, tell me how right I am or what they would have to do. Play tennis with me here as Wimbledon's going on. I'm Gary, I'm inspired by Gary right now, just like the flip challenge of 2017. I'm taking the 365 day random post challenge. I post about pumpkin picking. I've got a stand store. I've got the pieces in place. This is where I need you in a little bit so that I can do what Gary's about to say, which is it goes viral and then I can run quickly to my stand stack and have prepared like, let me tell you how my brain would work.

28:01A$9 a month newsletter or offering or course on how to do a monthly activity with your children. right because my brain would go to okay everyone's obsessed with this pumpkin picking thing i did that's cool when if i go now and spend two hours while this is going viral in real time to get my shit together and i can capture subscriptions i can do this now you have to be back to self awareness you have to realize like do you actually have 12 ideas to actually sell people because you can maybe get them to sign up during this virality i'll be right and you'll be very happy with me, but you won't retain them if the November and December idea is shit.

28:43They're going to unsubscribe and not pay you anymore. But there's something that I see where everybody's going viral now. All of them have no idea what to do with it. They start going into how do I get brand deals? How do I get this? What I saw in your product and what I think is real is this tech infrastructure, these tools can allow them to monetize even that viral post if they move in real time thoughts correct the caveats i would give you if you're like worried about if you're worried about random posts like what should i post really randomly the first thing i tell you is find your ikigai which is that um venn diagram the the center between what you're really passionate about what you could talk about for free for the rest of your life and then also what you're really good at because in this context the pumpkin picking you picked out the larger theme so for example we actually literally have probably a couple dozen different parents who've crossed over 10k just teaching other parents about how to like, for example, live a phone-free life with your kids.

29:41By the way, 10K total, 10K a month. I want to get your context. At least 10K total. Perfect. By the way, this is where I'm jumping in because the other thesis I had with Prushet was like, okay, like you can laugh at me and make fun of me. This is what I was talking about with the one star, but hey, asking you American, by the way, you got to remember what time it was in 2008. The economy had collapsed, 2009. The economy collapsed. VaynerMedia was built on all of AJ's smart kids that lost job offerings during that spring from jobs they got. No longer job available. And so we just were able to have like a lot of his smart friends start with us and jam.

30:16Marcus, the guy who runs VaynerMedia International, who's been AJ's friend since first grade, 100 ,000 million percent of the economy did not collapse in 2009, would have never worked here. He lost his finance job. And he's like, I'll intern for the, they were just fucking kids. They're like, we'll hang out and post, social bind. You know, the thing that I said a lot, and that's why I want to double click on this, because again, a lot of you are listening and you're like, eh, I can't, right? I cannot stop being a lawyer. I'm going to keep listening to Gary and John. I know what Gary's core thesis is.

30:50It sounds like there's a tool now here that might be can extend Gary's story and make this even more real than Gary talks about, which is why I'm here. But I can't, because I make 380 and here's the big punchline. I make$380 in salary and I'm living a$420 life. Everybody has a house too big. Everybody has stuff they don't need. Here's what I want everybody to hear and I'll let you jump back in. For a lot of people listening, the 10K, the reason I just jumped in and I'm ranting, I just want to ask everybody, how many people here who are listening right now if you made an extra 10K? In the year.

31:24I'm not even talking a month. That that can be deployed against either debt or for a nicer vacation with the family this December than you would have. More Ritz-Carlton, less Holiday Inn. No diss on Holiday Inn. It's the place where I stayed. I grew up doing Super 8. I grew up days in. By the way, Holiday Inn was the first place I stayed when we went to Disney with me, my mom, and sister. I'm passionate about that, bro. And everyone's posting anyway, so why not make 17 ,000 more? That's why I'm so excited about what you've got. Because I know what I'm telling people but there is a second part, the monetization.

32:0899.9999999 % of people are not going to become Mr. Beast where the monetization comes from the pennies on the views on the big platforms. 1 % of the people listening now are going to get to be a big enough creator that brand deals actually come in. 99 % can build a tech stack. They need to build their own. $29 that can make them between$7 ,000 and$70 ,000 in a year. Yeah. And the caveat I'd actually give you on the - That's the punchline of the company. The caveat I'd give you as well on the lawyer accountant piece is I would actually argue many of the lawyers and accountants and dentists who use our platform to drive leads via, let's say, LinkedIn, for example, are probably clearing in many cases more with the client revenue they're booking through their stand store.

32:48I got it. So you're taking a little bit of a different tweak. We're now talking about a completely different audience. So actually, both audiences are working. Right. don't leave your job and become the head of pumpkin picking you're saying use the tech stack that we've done to take what you're already doing and accelerate it that's correct you can take both angles so either you some people think of entrepreneurship especially online that you have to go zero to one you have to fully quit your job what have you no like you can either see this as a side hustle and like like out let's say you're a mom or a parent what have you and you're busy you can do this a couple hours a week and start to teach other parents how you stay sane or the fun activities you take your kids on and make 10k in a year or you can be a lawyer who's full-time focus on running your own law firm or being a partner in a different law firm, you should still be, no matter what, you should still be building your personal brand.

33:30Because you just talked about all the companies in 08 that went down. Everyone here knows that the macro environment right now and all the institutions are toppling. Do you want to be beholden to a nine to five and someone else deciding your fate? Or do you want to also be co-investing in yourself in a way where what I know to be true is that people who are building their own personal brand right now, their own personal platform are going to be more resilient over time. Of course. It's an insurance policy. Exactly. And so that's the whole point of Stan is like, we're going to meet you wherever you are, whether you're a dentist or an accountant trying to drive leads for your business.

33:57Stan has so many of those people generating hundreds or thousands of leads a year, just like posting about accounting or tax law, like on TikTok. You'd be surprised. There are whole niches because you're going to find your business owners there or it's someone who, once again, is a parent or someone who's doing crochet or someone who's doing fitness and teaching specifically the niche of people over 60. Like we have someone named Eddie Abue who's made over a million and a half teaching 60 year olds how to stay fit. Like it's insane. No, no, I mean it's like, it's the biggest thesis I have. In fact, a lot of your examples are so in pocket to what I think people know.

34:29The reason I'm bringing a pumpkin patch picking and a toothpick, like I really want people to understand this, like what's going to absolutely happen, so again, back to crush it, because this is where the tie-in is. The fitness person, the teaching finance, like boomers learning social media, like that's all lived the thesis. I think there's, I'm telling you I believe this, I think there's another gear coming which is like just complete outer space.

34:59Like, here's one that's got me fascinated. Do you know how many people love mowing their lawn? Oh, it's like a total, like, turn off your brain activity, it's great. It's like, so I love garage sailing, I think it's pretty well documented. While I'm in doing the thing that I love the most that's super weird, because I garage sail on early Saturday mornings, every time I drive by somebody who I can tell is really enjoying mowing their lawn, you have to understand, if you told me that I had to mow my lawn right now, like this Saturday, or choose death by poisonous hornets slowly, I'm definitely choosing the poisonous hornets.

35:36I could not want to do something less, which is what all this comes from, which is knowing somebody who's listening right now, and this is why I want to really milk this, who's obsessed with mowing their lawn, it's impossible for me to believe that most people see$50 ,000 a year of income on that truth. I love mowing my lawn with a beer so much and listening to fucking Van Halen. Oh my God, that truth back to passion. Literally it's called cash in on your passion. The thesis is the cross section of what you, you will never work hard enough if you don't like it to actually compete with the whole world.

36:19The reason I believe you have to love it is you just can't work hard enough if you're doing it for the money. The reason people quit crypto trading and then cannabis selling and then real estate is they keep chasing the thing the money's in, but they don't like it. And you're competing against people that love the living shit out of it and they're working 19 hours a day and you're working 19 minutes. I do not believe anyone right now, John, who's obsessed with mowing their lawn on Saturdays for three hours, checking out from their nine to five, they hate that, checking out from their family and they don't want to hear from them even the Saturday morning.

36:56This is their place. I don't believe that dude, cliche, plenty of ladies I'm sure live that life as well. I don't think that person is like, this is a$50 ,000 a year revenue business for me and my family. I do believe the combination of where social media is, where random posts from people who have no followers that can get eight million views with a tech stack that allows them to have a URL in that TikTok or Instagram when it goes viral that allows them to capture revenue, I don't believe anyone knows that to be true. Yeah, not enough people. Forget about not enough people. I think fitness, look, you know this.

37:31Web 1.0 had fucking people selling courses before social media. Yes. I believe that people know, probably most people listening right now have a friend, acquaintance, relative who is a fitness trainer virtually and selling courses or virtually, they know that to be true. Yes. I do not believe that anybody who's listening right now realizes that their obsession with making puzzles, you know puzzle pieces? That this Friday night, they're gonna get a glass of wine with their high school friend who's gonna come over. This is their ritual. And they're gonna literally open a fresh box and they're gonna work on this fucking puzzle of a fucking forest.

38:10and they're more excited than ever to get the little corner piece because they're like, all right, here we go. I don't believe those two ladies at 37 years old who have two kids each who this Friday night is their life where they pop that bottle of wine, shit on their husbands and kids with each other and do that fucking puzzle because they met at camp when they were nine and they did puzzles together. I don't believe those two ladies are sitting there and saying, you know what? as they talk about being concerned about finances or as your point earlier, one of them says, I think my husband's about to lose his job because of AI.

38:48I don't believe those two ladies sit there and say, you know what? If we just take out our phone right now and film whatever the fuck, you know, like random. This is where I'm going. Crush It was purposeful. I'm going into the random economy, but passion. Yes. I don't think they think that one video they film that they post on a TikTok that then gets 13 million views for some unknown reason and they listen to this podcast and put in the work and this is why I love, this was my obsession, the$29 a month to me, you can, most people, almost every person listening can take the risk of paying for it for even four months without it being ROI positive for it to be there if they're posting every day for this moment so that when they hit and they have a puzzle guide or how you start a puzzle club and it's eight bucks a month or whatever, you're gonna have to teach me a little bit here.

39:44I don't think that's real yet. People, yeah. You see where I'm going? When I was saying fitness people, good news, you don't need to go to the gym and only have nine clients. Make content and post in 2008 on your email newsletter and use Google AdWords. That was that version. Where I'm going in this talk is I think we're in the pre-dawn of something very different. Actually, maybe the manifestation of when I said, smurf it up, or if you love Alf, I feel like I was early-ish because it was, you had to be so remarkable. And really, AJ, you remember this. You know what my point back then was? It was AdSense.

40:23John, I don't know if you know this. Actually, I'm backtracking here a little bit. The reason I believed in what I was saying was back in 2008, pre-social media being scaled, people had websites and you would throw Google AdSense on it. Remember I had that Bape website? Yeah. AJ had a Bape, you know, Bape the clothing brand? AJ had a Bape website. He would post Bape content. You would put the code from Google, AdWords, AdSense. So it means ads showed up on your site and you were making what? Like a thousand bucks a month. In college. A thousand bucks a month back then, prorated with inflation.

40:58Plus, there wasn't all the ad revenue in digital marketing after his dad. I love a site. There's no web. I spent 10 minutes a month on it. I just really believe that people would love to spend, and back to AJ's point of he spent 10 minutes a month on it to make$1 ,000, like again, 90 % of people need to make another$1 ,000 a month. I think we get very confused of what's happening in real life, and social has confused people even more. You just consume the 1 % of 1 % stuff, and you forget that 99 % of the people listening right now to this podcast really need, forget about want. I want$1 ,000 a month more.

41:34Why not? Why wouldn't I? I don't need it. A stunning percentage need it. This goes to the point, and I'm gonna finish this, I hope this random will move. I think the random to the adjustment, I think the way even you and I, even walking into this room is like, okay, passion and knowledge, right? Or skill. And then there's a Venn diagram, right? Like you're 90 % passionate about dentistry. you're just okay but if you understand this or the other way right you actually don't love it back to what a lot of people are living you don't love it but you're actually good at it right I think we understood that for Stan I'm saying something very different I'm saying if you go with all the things of your life like this is almost like 3.0 version of this first it was like what are you gonna do for a job then this whole thesis was what's your passion news alert you might be able to turn your passion into profit that was like what 15 years ago, starting to get more real, I'm now saying something even further.

42:36And it probably touches a little bit on reality TV DNA. Let me explain where I'm about to go. I'm saying if you post something every day that is just happening in your every day, like you guys leave right now and you just think that the hot dog stand is funny. Like I don't think people are triggered or framed up to think like I'm gonna make a piece of content today that is just my life, but not the life I want to project. everyone thinks that now I'm a fashionista I'm a right no no just like very random if I have a tech infrastructure I can decide if I want to take advantage of all that attention because we're fully in the attention economy while I'm getting these 4 million views about hot dog stands again I'm just going to use you two if you happen to be a person that is interested in travel and you know you're getting the hot dog stand views from New York right now you can decide if you're this is why I'm trying to teach right now huh I'm gonna do a city guide for three bucks a month subscription the fact that you can go from posting like this is why I'm getting so hyped because I love speed I post the hot dog stand because I just left Gary's office and I'm buying into this ridiculous concept so I'm just gonna try it gets views I already did the stand part and I can go into my stand and now refigure it put the overlay just a couple minutes too yeah and how about an hour you got three hours actually to like really set it up nicely that I have a$4 a month city guide and that 13 million views literally leads to$900 a month recurring revenue for you.

44:12And it'll decline if you're not good, 900 from the viral, 750 people will drop off. I don't know. There's something there there. Yeah. Well, I think the best pre-point I can give anyone in their heads right now if they're still in credulous is one thing I realized about all of this is we all out there have one niche form of content we love consuming. so for someone out there it's mowing lawns for me it's like this one really specific nerdy game called RuneScape from back in the day that I just like watch I still to this day it's like me and 300 ,000 other kids from like the 2000s but we all have that one random thing that for some reason just lights us the fuck up and we're super passionate about and that's the thing and most people have many like as you were talking I can see AJ over your shoulder and I was like what's AJ's oh deep cut wrestling trivia like his feed has got like we know a lot about wrestling but this is like, he's like, I was older so I knew more but now I think he's outflanking me because he's watching all this shit and he's like, hey, Repo Man, who was his first manager in Calgary?

45:08I'm like, I don't know. But AJ also has golf and AJ also has the Jets and Knicks and AJ, the reality is we don't have one and I think that actually leads a little bit to what I'm saying right now. So you're saying, Roon, and that's a little bit more crushing like Ultima Online, I know it was for you. So let's say AJ was listening, lived an alternative life, super buying in. I'm saying, hey AJ, yes, Ultima Online, but if you were listening to Gary Vee in 2009 and 10, it's Ultima Online, because you had to build a website, you had to make content, ad sets. What I'm saying here right now, improv by the way, this is like, I've literally not thought of any of this in all the time we've been thinking, but it's just coming to me in the moment, is hey AJ, Ultima Online, and golf, and wrestling, and the Jets, and the Knicks and crypto and AI and then AJ because you're signing up for the 365 day challenge when Ali makes because she's a great cook something you never had before like fucking chicken pot pie and the video is like literally because you're now you know being disciplined by the way everyone this is all about discipline either you're signing up for doing 365 posts or you're not either you set up three hours of stand store to do this 365 before you even start or you're not I'll take you last by the way respect but when AJ posts the chicken pop pie is yummy because he's run out of you know he did the wrestling but like he's right when he says this is yummy and that's the one that decides to get 13 million views and he's laying in bed that evening and he's like Ali should we fucking like again this is the family talk that people would have hey you're a pretty good like especially with AI it's like hey do you just want to do like should we sell a recipe guide You can easily sell a chicken pot pie recipe guide on that.

46:54No shit. Yeah. We have so many examples of that, by the way. This is where I'm going? The long tail of it? You can sell spicy only chicken pot pie recipe guides for$4 a month. Yeah. It's fucking profound is where I'm going. I think how I'm interpreting what you're saying as you go with this idea is I think you're bringing all of, in this example, all of AJ's humanity. We all have different facets of us. And the beauty of these algorithms today is y 'all, you have to realize when you post a piece of content, the algorithm is literally incentivized and designed to connect you with other human beings in the world who care about that interest graph and the, right.

47:35The interest graph and the beauty of our humanity. And also these algorithms is like, at some point one of these will hit because it's like the right chemistry of how you talked about it and your passion. Plus like you as a person and then hitting with all the other people in that niche. And for everybody, I'm starting to interrupt because there's that much demand on the other side. There's that much global consumption on the other side that the reason you eventually hit is there's just that much attention. Yes. And you can be super agile with something like StanStore. It's like you don't know exactly what it is.

48:02You probably have a strong gut instinct to be clear of like what the top one to two things are that you should start with. But then let's say you finally figure out what that thing is. With StanStore, it's super modular. You can just like literally, oh, shit, like chicken pot pie is hitting. Let me just like we have an internal AI system that will literally make a digital product for you. Like that's part of StanStore. like okay hey it's called stanley hey stanley make me a digital product on how do i make a chicken pot pie recipe it'll make that for you in your voice and your style and everything it knows from you because also scraping your content too yep so it's all like very easy to just quickly pivot and then like you know next year you're no longer chicken pot pie guy what are most people monetizing against specifically the top two skews the top two products people should be thinking about is either a digital product so something like a course or an ebook or a guide or a recurring community subscription let's talk about that part because i think for the first 20 minutes for the last 20 minutes I've been pushing everyone towards a very specific place that first one.

48:52Educate me on the second place. So this is really important to think about recurring revenue, right? So what you're going to find is like let's say you're super passionate about chicken pot pie. Like I'm like wow I grew up on Marie Calendar chicken pot pies. There's at least maybe a couple thousand other people in the world. Like you remember the days of like niche Facebook groups like people like really into hand drivers was one that I was on. AJ which one? What was that? We had a bunch on this too. This is like the reason this is so native to me of what you're doing is this is what we were doing in 2009 in a different version and a different scale.

49:23Like this is just a rebirth of where me and AJ were in 2007. Way bigger. Way bigger. Dozen Facebook. Flight of the Conchords. That was one. Remember that show? It was millions of people in these things. What was the funny one? There was one ridiculous one. There was one ridiculous one. You're trying to remember? I know it. Oh. 1.2 million people. In a Facebook group. When a group of people walk side by side together on a sidewalk on a punch in the back of the head. That was the name of the group. Say it again. When people walk side by side, like when a group of people walk side by side, one another on a sidewalk, I want to punch them in the back of the head at 1.2 million times.

49:58I bought that group for$500. I DMed the admin and just bought it for 500 bucks and then I just started running affiliate ads. Yeah, that's insanely smart. That's insanely smart. That's so smart. And so what? Daily 1 to 10. Of course. That's what, VaynerMedia was almost BuzzFeed. Yeah. we had a site called daily one to 10 that we were building on the leverage of all these facebook fan pages and then one of our or all of our facebook fan pages got converted in terms of service yeah we got fucking fucked fucking sucks but you guys get it and so what stands for is i'm realizing yes so our community feature for example is literally the new age facebook group so you just create your own facebook group that you own by the way not facebook so you own the data you own the community all that kind of stuff you can make it free up front just like that and then like run affiliates through that or have an up like a tier over time that's priced higher, what have you, or you can charge up front, but you're just connecting the world of people who want to punch people on the sidewalk or people who love chicken pot pie.

50:53Like there's enough people, the scale, people don't realize the scale, like the hundreds of millions of people that are the percentage. And to remind everybody who's, I know what you are all doing right now. So, okay, wait a minute, let me get this straight, John. I'm going to do a thing called like mowing my lawn on Saturday is the greatest three hours of my life group. right, because that's the content I'm making. And I'm, John, you're telling me people are going to come to this URL after, and Gary, you're telling me I'm going to get one viral post because now I'm going a different route. I'm going a different route, everyone, just so follow me.

51:23I've decided that it's, I'm not going to do the random Gary challenge. I'm going to do the lawnmower thing. That's what resonated with me because I can actually post that every day or I can film on my Saturdays enough to post seven days a week. That's what I'm going to do. And what I'm going to do is on my stand store, I'm going to have a community that's gonna charge people two bucks a month to be a part of, to be in here. And what you're gonna say, everyone, on the other line is like, why the fuck would I do that when I can go around social and find that and do it for free? And I'm gonna tell you that people, whether consciously or subconsciously, know that the friction associated with paying two bucks a month to be part of something will make the quality of the community way better.

52:03Yes, they'll actually be bought in and opted in. Correct, so what people don't understand is like, Yes, there are free versions on social and forums and discords, but this is coming from a discord reality. There are unlimited discords that charge, and what you know that happens when you charge is it's a different person. All of a sudden, those random people that piss you off in forums, discords, and Twitter that are just trolling and hateful, they're not as inclined to pay six bucks to just fuck with you. That's correct. and having 8 ,000 people that pay six bucks, those fuckers really give a fuck.

52:39And I'm not joking when I say this, all of a sudden, if you're this person, you're gonna wake up in 2031 and you're gonna have Saturday Lawnmower Con where you're literally gonna have John Deere paying you$500 ,000 sponsorship for literally 4 ,000 people around the world coming to a fucking field in the middle of nowhere, Ohio, to fucking mow lawns. I believe that. I love it. You're literally gonna make 800 bucks a month, 8 ,000 bucks a month for people that are paying eight bucks a month to just talk with each other about lawnmowers and you're gonna learn your entrepreneurial thing and eventually you're gonna be like, fuck, what can I do on top of this?

53:22And you're gonna create a real life event because Comic-Con had nobody show up to the first one. Do you know that Comic-Con's first Comic-Con was like in a hotel ballroom and had like 13 weird ass nerds. I had no idea. Yeah, that might be a hyperbole of it, but it was incredibly small. And oh, by the way, of course, everything that starts is incredibly small. Like, do you know that Super Bowl I did not sell out? No way. Super Bowl I didn't sell every ticket in the stadium. That was only in 1967. Huh. In 1967, the NFL was so unpopular that they couldn't sell, it was actually the NFL versus the A, it was two different leagues.

54:07Joe Namath from New York Jets won Super Bowl III in a stunner and it merged the leagues. We'll get into that in a different time. But everything starts small. And so when I sit here and say mower con, literally mower, and by the way, let me go a different way. You know how some people mow without old school, like you know what I'm talking about like a wooden and fucking like no electric like you could get that niche. I'm gonna start a group of people that mow their lawn with not something that's powered by electricity all by hand. The reason I'm going there is that would be really good as a con.

54:44Like if you get like 8 ,000 people that are like fuck it we gotta be men of the and this is actually so weird now like this is so on trend like real men and grounding and like we fucking don't even wear shoes because we gotta be grounding with the earth and we use a fucking wooden and metal fucking lawnmower and we do our whole thing. Those motherfuckers, those 8 ,000 guys that would pay eight bucks a month to be in your group will all show up with their fucking wooden mower and mow and you'll have a 250K sponsor. This is real shit, brother. Liver King, I know it's very controversial and all that, but it was about liver.

55:18Like eat fucking liver, like every niche in perpetuity. Cut hair backwards. Fucking eat dog food as a human. Only watch sports between 1am and 2am and tweet about it. Wearing shirts inside out in perpetuity that I am going to wear my shirt inside out for the rest of my life and we all should do that. That leads to 5 ,000 people paying five bucks a month to talk about living different. You gotta level it up, right? We like, first it starts with the funny part that leads to the viral posts but then it leads to like not living by people's standards and then that leads to you doing, big shout out to Untuck It because I knew that kid because he did some wine stuff.

55:56So they're like, what about that fucking, like you start, I'm like really cooking right now with gas. I'm like, I'm like, I know AJ knows me. We've got a hundred million dollar, I'm literally, everybody, you're watching me create a hundred million dollar brand. I am going to start wearing my shirts inside out. I'm going to charge you five bucks a month to be part of my community on stand for people that wear shirts inside out. And then once that builds up, I'm going to launch my inside out brand of t-shirts. and it's, I literally am telling you, I'm not gonna do it because I have a lot of things going on.

56:27I just told you a hundred million dollar business. That's how weird this is, man. It's all about just finding your people. That's just what it is, right? But my argument is that every human being on earth should use Stan. Yeah. I think at some point we will. That's really what I'm saying. Everybody should use social for this reason and everyone should have the tech stack to be prepared because the viral moment right now does not monetize. Millions of people have gone viral. this year already, six months in, and haven't made a penny from it and it fucked with them. Because I'm on the receiving end of this, John.

57:00I get different, I'm the guy that literally gets emailed by strangers at scale that says, I just got two million views on this, what do I do, Gary? And the reason I think I've been freaking out for 40 minutes is I'm like, fuck, I didn't see this. This is right. Like if they're preempting with Stan or something like, Stan, I don't even, fuck Stan even for a second, this is like important shit. Like if you're ready for the moment, And I think you've built the best moat for this and the cost structure has me going crazy. I feel comfortable saying, fucking do this and pay 29 bucks a month. Even if you go the whole year and nothing fucking happened, 360 bucks to be prepared for your life changing is a fucking good investment.

57:40I think we have to, actually I'm now talking to you like almost breaking the fifth wall. I think we need to actually build this out and show people what to do when the moment happens. Because I'm like improv-ing right now but I think we need a guide that when something goes viral, this is what, have stand ready. Have all this set up. You see where I'm going? And this is what your hour looks like in the moment you go viral to actually capture this. We'll have to do a bunch of work on this. This speaks to, this I think takes it to a whole different planet because there's no cost of entry. People that are listening right now, like Mike, right?

58:15Mike is not an entrepreneur. you know and this is a joke off of yesterday's tea with gary v where i got him this social sell and he did great and he could use the extra bucks and this was like four weeks ago and i was like mike how's it been going he's like hasn't sold since i'm like you're a fucking loser but he's not a loser he's just not a salesman right but so mike who i adore and that's why i'm using him it's important to me this is this whole rant for an hour has been about mike mike isn't going to be the person that read Crush It and went. But Mike listening right now, I'm sure he's been listening, Mike absolutely represents the rest of the 7.9 billion people on earth.

58:56There's like, huh, what? And again, Mike, what are you into? Give me some other interests. Piano. Great. So Mike's thinking right now and he's like, huh. Okay, Gary. What else, Mike? Jersey Shore Life? Great. I apologize. Those two things, because I knew that one to be true. just want to show everybody I know my employees Mike's now okay so wait what's Gary said so I go to Stan and obviously we got work all of us have work to do to figure out like this guide for people to understand so you set it up you're in and 29 bucks is risk I don't say that lightly but again I think we just talked about the value of 360 bucks in a year to like change your whole life so wait Gary I'm going to post on Tuesday about a piano thing and on Saturday when I go see the fam I'm going to talk about like sand when it gets hot or the Jersey Shore, what have you.

59:47Huh, did I hear that right? I can create either a$5 a month guide to the Jersey Shore or a$5 kind of community, pay five bucks to talk about the Jersey Shore 365 days a year because the Jersey Shore's a 365 day a year thing and you got to prep in the spring to make sure you max, and then he realizes like, huh, and then one post in a year gets three million and then everyone's hitting my URL on my profile and now I've got 39 people paying me five bucks a month and wait a minute, huh, does that mean I'm getting paid 200 bucks a month to basically be talking in my stand instead of talking somewhere else randomly on the internet?

1:00:28I think that's going to resonate. Yeah. You see where I'm going? That's a very different twist, I think, than what, like, I think it's the evolution. It's funny, I have one more book I have to write and I wrote Crush It and then I wrote Crushing It and I literally, literally, this last week was like, should I write Crushed It as like the third book in this of like what, or crushing it in an AI era? Is like Crush It actually my how-to book series? Was that like, what's that series that was, that's so big, what's that book series that's like super humongous and it's for everything? Dummy, thank you, AJ.

1:01:04AJ, this is why he's the best. Like, is Crush It my for dummies series? like do I write crush it crushing it in the AI era because I have very big thoughts about live shopping this you know I actually think I'm laying out the thesis of crushing it in this new era right now in real time I love it well I think just to give everyone a really tactical guide by the way on how to crush it in terms of stand store it's actually as simple as you have we'll come up we'll give you guys a full what to do when you go viral this just so you guys all know is that this is how literally simple it is so you sign up for your stand store free trial by the way before you even convert into having to pay$29 a month that's huge all you have to do we should have mentioned that earlier we probably lost half of the listeners in my fucking 30 minute rant all you have to do let's say you go to the jersey shore mike and you you go viral just talking about like actually the jersey shore isn't like that show it's actually well some of it is but it's also really fucking nice and here's all my favorite restaurants here's all my favorite hotels and this is like my like itinerary which by the way there's multiple people who like monetize something like that for like nine bucks all you literally have to do is you go to your stand store and they're basically you see stand that store and someone's link in bio that's when you know they're a real entrepreneur but all you have to do is just you have these little blocks like on your little link in bio website you just add a little block that says like i want to create a little like jersey shore guide i want to create a digital product then you go in you ask stanley to be like hey like write me a jersey shore guide based off of this video i just posted it'll just do that you like you could pdf it you could turn it into a canva guide whatever you want to do what's your style you just click upload you press published you set a price and then you're literally done like that was like that was literally it no shit the reason i used mike is like i'm being serious this is not me razzing mike i'm also not a million things like i don't put being an entrepreneur salesman on a pedestal obviously i'm aware it societally has gotten bigger by the way i'm the old man in this room when i was growing up being an entrepreneur salesman was looked down on you have that was the era of stanford and like Like Stanford, Harvard, Goldman Sachs in 1990 was 10 times more important than it was when you guys were coming up and it's still massively important.

1:03:05But, you know, so when I joke with Mike right now, it's what I learned in my life is that I'm in a very small group of people. There are very few people on earth that are purebred entrepreneurs. That's why the good ones are so compensated. It's just merit. It's just the reality of the game. what I think I'm getting completely excited about right now is literally when I walked into this room five minutes ago aka an hour or so ago I thought that this is so cool because the people that listen to me are built for this product but I knew that only really really because I have so many people listening to me for parenting and entertainment there's like I know my audience that really 67.3 % of the people that were listening right now should 100 % do this.

1:03:58In the middle of this, I genuinely comfortably believe that I stumbled on the fact that 100%. Like, I view this podcast right now in my brain the same way I did when I told a kid, document, don't create, and I knew it. It became such a big part of my career. Like I did the Javits Center talk where I said, smurf it up, and it changed my career. if I keep, and I may or may not, back to the inside out shirt thing, like I don't know how far I'm gonna go down this path of me believing in the 365 day random challenge, the stand infrastructure, but if I keep going, this is like four years of my content.

1:04:36Yes. And this will be the piece of content that I keep editing from because it's the long form. Like this is a very important combo jump. Again, entrepreneurs, yes. Entrepreneur tendencies, yes. That's how I got to 67%. I'm actually now saying, everyone. That's correct. Everyone has something. But really everyone. Yeah, truly everyone has something to give. I believe a lot of people are really not interesting to the market on both their passion and their skill set. This is what's an important thing. I've thought about this a lot because I wrote that book. You and I agree on the passion and skill set overlay.

1:05:10Sure. I believe there's too much competition and there's a lot of people even though it's their biggest passion and their biggest skill set that is not a product market fit for real monetization. Like real monetization. I believe this random thing I'm talking about, back to what you said earlier. This is where I'm going and this was the thesis, but I'm watching it evolve.

1:05:34There's a piece of content I made, I don't know if you remember this. I made a piece of content that said, your niche is you. Yes. You remember that? Sure. Because that's really it. It's that snowflake thing, right? Like the only thing we really all the way have is every piece of us. I think the combo we're having of the combination of social and Stan actually allows everyone actually a fighting chance to actually monetize that truth. Can I give you an honest pushback and caveat? And maybe it's because I'm cynical and jaded. I have all the data. Stan, we have all the best creators, most successful entrepreneurs using Stan.

1:06:10So we have all the data on what works. The pushback I'd give you to really help people think about this more quickly. I would argue you have the middle class and upper middle class. which is which is the right right so jimmy mr b should go do his brand deals but like the most successful entrepreneurs who like own their own brand that's people like i got it i got me that grew up upper middle like you know became upper middle class um this is the caveat i give you and so i'm curious how you think through this so it's very very hard to monetize anything people don't realize like you have to post consistently let's say you have the viral lawnmower video i'm skeptical that you'd have recurring, when I think of real business, you have recurring revenue every single month your business makes revenue around this unless you consistently, let's say, you see the lawnmower pattern and then you've doubled down on it.

1:06:56Yeah, and I would say that's absolutely, first of all, that's 100 % right and this is getting to the essence of this conversation that if you're the motherfucker that really, like if your daily random content is you and your life, to your point, and I'm gonna actually agree with you, if it's like the way I'm thinking about it right now at least because that's what's so weird about this podcast, usually when I'm doing a podcast, whether it's mine or I'm a guest, I'm only talking about things that are already formed. What's happening now is like what I do with AJ at like 11 o 'clock at night on a family vacation.

1:07:25We're like bantering right now. So let me, so I'm gonna, just I apologize. I'm gonna agree with you. I'm just gonna use myself because it's always the easiest thing. If I'm like eating my own dog food, I'm doing the challenge. And today, because I do use a toothpick. Like I like using a toothpick. I think it's funny. And like, I think it's interesting. So I use it, right? If today that was it and I put it on the ground and I'm like, I just use this toothpick and honestly, big shout out toothpicks. Fucking they're underrated. Take away the fact that I'm an entrepreneur and probably could build a$50 million toothpick business on the back of this.

1:07:58To your point, and you're right. That goes viral. I decided to do a guide. I'm smart enough to layer it up and I decided to do a guide to mouth hygiene. I'm not just in toothpick. Your point's right. I'm not going to be able to sustain it where it says. Now, that's what's super weird where you really won me over though, believe it or not, your product is gonna counter you. Because you can offer anything. No, because it goes back to AJ earlier. AJ, I don't think was inherently passionate about people walking side by side. I know AJ very well. I don't think he wanted to punch people that walk side by side.

1:08:33My point here is when I, Gary, or anybody who's listening, does the toothpick thing, if the product I'm selling on my stand store is the community and hang out with people that care about toothpicks at three bucks a month, let me just really play it out so now a thousand people sign up for that I'm shitting my pants like I'm literally shitting my pants like I love John and Gary more than life because I've now I decided to do it for two bucks and I'm making$2 ,000 a month I'm sure you have fees so it's not purely$2 ,000 but whatever the fuck no it's literally just$2 ,900 okay great so I'm making$2 ,000 a fucking month I'm like I cannot believe this fucking podcast I listened to four months ago has just left I'm making$2 ,000 a month next month it goes to$1 ,300 because to your point, I didn't do that much.

1:09:15I didn't know what the fuck to do with it. I didn't feed the farm, right? But if you made$2 ,000 in that, most people are going to watch what's happening in that community. Let's just keep playing because we got time. I just did this. $2 ,000 people are paying$2 a month and they're literally talking about toothpicks. And I'm like, what the fuck is going on here? But I'm making$2 ,000. I have a funny feeling from 7 p.m. at night to midnight, I'm just reading every post and I'm probably jumping in once in a while and be like, yo, it's me. Thanks for being here. I want everyone to hear this because you're going to love where I'm about to go.

1:09:49If you have a half a brain and I'm going to fill out your other half brain right now for you. If you're watching that, what will happen is three people will emerge. Anyone that's ever had a community in their life on Discord, on forums in the 90s like I did about wine knows that your community becomes the mods. Right? so if you're a toothpick guy you see this you have no way to continue it going to your point you're right the digital product selling the guide no way on the toothpick the community product you fucking built even though I'm not part of it because it was random if I just give it 60 days watch how they all talk to each other and message the 13 alphas in there get on zoom with them get a good feeling for a couple of them offer them maybe 20 % of the fucking action or a thousand bucks, a hundred bucks a month, those mods can drive it.

1:10:43That's it. And so, but let's play out this thesis. Please. Let's, every, I think I'm just so tired of get rich quick stuff. Like everything that I realized and if you want to build something long-term, let's say for that community, you still, are you saying that you can just show up really randomly and share everything and then you'll figure out your product and then you should double down? Are you saying broadly you'll have like a I'll say a lot of things. I mean, to your point, everything that has worked for me has been predicated on the concept that everyone's looking for get rich quick. This isn't get rich quick.

1:11:15This is respond to a truth quickly. The truth is, three million people found this 13 second toothpick video interesting. I was smart enough to listen to the Gary Vee audio experience, listen to the episode with Stan, decide to fuck it, the 360 year is worth it. Is there a yearly membership discount? Yeah, it's like 20 % off. Even better. It works for my thesis. I decided under 300 bucks is a good deal for me to take the fucking risk. I'm gonna fuck with this. The Gary 2017 flip challenge worked for me. Gary's fucking TikTok thing worked for me. Fuck it. Let me try this new fucking thing that he's got.

1:11:50That when you're in that place, yes, there's gonna be people like, back to AJ, because it's fun, golf, wrestling, the passion. You and I are fully aligned on the crush shit thesis. What I'm trying to figure out in real time right now, so bear with me. By the way, AJ will tell you this. At the end of this podcast, I might completely get off this entire thesis because what we're doing is playing the chess. So I just give you the warning. This may end with me being like, that was the stupidest shit and I'm happy that you guys can hear it through. But there's something that I'm trying to think through.

1:12:15To your point, I think that there's unlimited people that would do this right now, and this is why I'm so glad we're having this convo, that would have the moment and it's not get rich quick. They would actually monetize, but it would dwindle and die in an eight month period. If they didn't continue investing in it. Correct. And to our point, both of our points, and the reason I'm agreeing with you is for me, Gary Vaynerchuk, it would be hard to continue to invest in the toothpick thing. My counter to that was the content product is dead on arrival, to your point, right? I'm like, that's right.

1:12:49The thing that got me going was the community product doesn't actually need me to be the most passionate about it. I just have to be the operator of the first 100 days to find the four people in the community. So the community scales them. You're basically fine. This is like no bullshit. What I'm saying is you're gonna find your future business partner because you made something random that you're kind of not even that crazy about. It goes into the community product. They're the most passionate and capable and they're loving life for making 25 % of the subscription revenue to keep it going and you started it so you were the idea guy or gal but the operators, you're talking about operations.

1:13:30There is nothing besides execution. Yeah. Ideas do not beat execution. Ideas with execution are the best idea, blah, blah, blah. But execution always gets some sort of result. Ideas, every fucking person listening right now shoots their fucking ideas with each other over dinner and do nothing in their whole life. What I'm saying is, this is why I'm obsessed with what you're building. You have, you know, when I think of like slogans, like Stan has a product for that. Yes. You have a product for this problem. I just said the toothpick thing and spent 30 minutes on the written product or the informational product.

1:14:04If I didn't know, thank God in the middle of my ranting you brought up the community product because I still have a lot to know every T and I and say it. If I didn't know that, I would have stopped this conversation and be like, you're right. Because the toothpick thing as me being the content producer would not work. The community thing though, if I get a thousand people in there at a buck a month and I spend the first 60 days to figure out who the alphas and most passionate are, DM them and set up Zoom. interview them and pick two of them. Potentially some people just do it for free because they fucking love anime so much.

1:14:35Potentially I'm smart enough to know like fuck it. Let me financially incentivize this person. Hey, let's just play and make pretend me and you as kids. Hey John, you're into this game more than I am. I'll give you 30 cents of every dollar we make on this. Can you just continue running this as the main dog to keep this fucking feeding and going? I'll make some more content a little bit. Do you, like fuck, there's scenarios where somebody's listening who say, hey John, do you want 80 % of this? I'll just take 20 % because I realize I'm leaving after this. Like this is very interesting to think about.

1:15:07So that's what I'm saying. I'm saying there's a viable path for an entrepreneurial tendency, even for a Mike, who, and I mean this, I keep using Mike, I'm not razzing him, who maybe is not a businessman. If he listens to this, does it, gets the Jersey Shore thing, I think for Mike, knowing Mike, he can watch that community for the first three months, pick Rudy who lives in fucking Seaside Heights, Give him 50 cents on the dollar. It's very interesting to debate. So these are my thoughts to help you really submit this and finalize this and formulate it. What I agree with you on is bring your whole self very randomly.

1:15:42I think there's value in that, allowing someone to figure out what is the thing that they should monetize. Where I am more skeptical is I see your vision on how this could work with the community piece at scale. why I'm skeptical of that is number one if you for example if someone posts about their Jersey Shore and builds that community and is passionate about this you can continue to operate that but and so I think most people should go down that path and you're thinking about like how do I actually in this state of randomness start to just pick out ideas that people resonate with and then I'll find people who do operate those communities well I'll tell you why I say that and you're smart enough to know this there are a lot of people on earth who started something and then handed it off to someone in whatever form, family business, random employee.

1:16:28There are people who've made real money in the internet era of being kind of a co-founder from an idea standpoint. The ones that are not selfish and real, again, let's say me, you, and AJ were all good students, not just you two, and we were college roommates. And I'm like, and I am in the dorm room one day and I'm like, guys, I have an idea. And let's say that idea ends up being Uber. Fuck it, actually, AJ, let's take it to the extreme. Garrett Camp, do you know who that is? Yeah, of course, we're co-founder. Okay, everybody, Garrett Camp is the human being. I don't know how often I tell this story.

1:17:01It's documented in a Business Insider article. I, Gary Vaynerchuk, was in a hotel room in Paris when Garrett Camp told Travis, who is known as the face of Uber, and 11 other of us, hey guys, I have an idea. What do you think about the idea of an iPhone app where you can press a button and a limousine will pick you up. It's one of the most profound moments in my life. Grab that. Grab it. Grab it. I want you to grab it, John. This is sick. I want you to grab it, take it to your desk, and I want you to read to the podcast what that framed thing, start with a date. Start with a date. All right, Friday, April 8th, 2011, 11 in the morning, from james.uber.com to ajvanderchuk, something, something, something, at gmail.com.

1:17:46Hey, AJ. I wanted to say thanks for being our first, This is fucking insane, dude. AJ, I wanted to say thanks for being our first ever Uber rider in New York. How was your experience? All right, there's more to that email, but why I just had you do that for effect is how early we were in Uber, right? AJ, my brother, forever, I literally goosebumps, like when he's an old man, it's like, by the way, now it's self-driving car, like, well, who the fuck? Uber's gonna seem like a fucking horse with a buggy by then, but AJ is literally the first human being, like this, I was literally in the room when Uber was, now Garrett had probably been thinking about it, but it was the first time that Garrett had articulated the idea.

1:18:24In fact, the company was called Uber Cab. In fact, Garrett came up with the idea, Travis got brought into it, and they hired a third person to run it. Ryan Graves. Ryan Graves. And Ryan Graves got that job by me retweeting Travis's job description because he had 424 Twitter followers and I had a lot more. Ryan made billions. Garrett made the most. Garrett never ran anything but the idea. So real quick, just real quick on that. That is Uber, right? He's idea and put a couple things in place and went. I am talking about Mike. I don't think Mike with his Jersey Shore thing that I'm saying out is going to make billions of dollars.

1:19:13But do I believe that Mike on one TikTok with a Stan infrastructure around the Jersey Shore, if he decides to be as smart as Garrett and realize let me give equity to other people who are doing things, whether he keeps 10 % of the community that makes$5 ,000 a month or he keeps 90 because his sister's willing to do it or whatever the circumstances of real life are. And I can give you many more stories than the Uber one and I know you know this to be true. People hand off businesses at very different stages. Some people run a pet shop for 30 years and they give the business to the manager and they let the manager have 51 % and they go to 49 and they fucking sit in Florida and get a check and the manager's thrilled because the manager was a fucking kid that dropped out of high school in an era where that was a death sentence, not like today, and is happy to send 49 cents of the dollar to the original boss because he was grateful for the opportunity.

1:20:07Eventually he'll have resentment because at first you're happy and then six years later you're like, wait a minute, he hasn't been around in six years, why am I still sending him a check? but do I believe that what we just talked about which is super interesting could lead to people who have ideas and are creative to find sustaining revenue if they're good enough to hand it off to the mods that think about how many mods in Discord and forums were the actual reasons Reddit, Dig I was there they were the actual reasons shit happened they made no money you know how people always make fun of like you know Facebook and Twitter like they're making all the money but creators made money.

1:20:44Mods made no fucking money. If mods now become business partners, to what I'm talking about now, because you can go viral and you can have this stand tech stack, and then you can put in the work the first year to find your partners, because what's happening in my story is I'm just replacing the human that's passionate about the Jersey Shore, and I think that's really right. How about that? So then the skill set to teach people is how to identify those operators and set them up for success. That's a different thing. That's right. And you know what's so funny? If somebody's ultra smart listening, they're gonna, literally what you just said triggered me because if I was a kid listening to this podcast because I looked up to Gary Vee and I'm interested in John, I would be like, oh, I'm gonna start courses on how to teach to identify the operators.

1:21:30So everybody who's about to do this with Gary Vee is gonna need me. And I'm gonna use, it's like a real meta move, you know? That's super smart. That's super smart. I see it. I still, as you've continued you formalize that this thesis i still i fundamentally believe that if someone posts for 365 days for if they if for everyone listening to this we have all the data on who makes it there is a singular pattern there's just one pattern that we can correlate between everyone it's the actual life that's just literally never give up but the tactical manifestation of this is the people who post every single day even if you're starting from zero are the ones who actually make it correct it's just your consistent commitment to driving traffic to building an learning how to market yourself and then your stance for I promise you will make money as a downstream of that so I fundamentally believe in this challenge from that perspective and I like the random idea because you're just going to figure out from your own organic passions what that is and I believe you will find something that you want to commit a lot of time to I'm more skeptical and maybe it's because I'm not wired this way the I do believe you can be the ID generator and spin stuff out with operators but that by the way that is the end of the entire to be.

1:22:39To your point, I mean, notice how this whole last 20 minutes started with me saying how many people couldn't do Crush It. All I've done is have an aha moment here between where the algorithms are in social and what you've built that literally everyone can if they follow. What I just did was not saying, by the way, the first part that you said, back to Crush It, that's the better one. If you're a savant about wrestling and you love it so much, you can make a million dollars a year or 100 ,000 a year like being in the wrestling content like for damn sure, community content for damn sure. I'm just saying that there's a lot of people that aren't and the fact that I just literally thought process the jam session into how I can get the least entrepreneurial, most creative people.

1:23:28Do you know how many fucking artists there are, John? I think every human is an artist. Fair, but you know where I'm going, right? Let's go to the cliche thing. The starving artist. The amount of people living in Brooklyn right now. Yeah. That are fucking unbelievably interesting. Super creative. Think different. But do not have an entrepreneurial bone in their body. You know, when we get into these political times where everyone's like, yeah, let's fuck with communism. You know, like that kind of stuff. I love looking at that. You know, I was born in communism. So I love looking at it. I'm very empathetic.

1:23:58I do believe separation of wealth is a real issue. Like I think about these things but obviously I'm fucking entrepreneur. Like I also believe like the government. Like I believe in merit and you know, the human race. But when you look, so many people fit, this is why I'm so excited about this. The people that are like, yeah, fuck it. Like, let's shoot every billionaire in the face and let's let the government fucking take care of us are the people I'm most excited for for what I'm talking about right now because they actually are way more creative than a lot of business people and the tech is starting to catch, like right now, I'm like, holy fuck, that cliche person in Brooklyn who's like, let's move to the USSR.

1:24:37is oftentimes the person that fucking knows the most about pickling in the world. Tattooed, sleeved out, pickling fucking genius who literally posts about pickling and now has$9 a month people at scale and they aren't entrepreneurial. They don't know how to do that part. They know the art. And the fact, because you know this, on the passion part, if they still lack complete business savvy, it's still gonna be like a slog. like from the creative it's going to be a slog for them to sell a$9 a month book even if they're like fucking savanti I always say this the thousand best books ever written nobody knows because they didn't sell yeah right the fact that you have a community product that can get 10 ,000 picklers in there for a buck and if she's or he is listening to me right now and is really picking up what I'm putting down that when this moment happens they just need to pick two or three minority or majority partners from the community that are driving the community, that is viable in a way that I've never seen before an hour ago.

1:25:44I think you're coming upon the thesis that I've always believed is like, everyone has something to monetize. It's just about whether or not they have the tools and also the educational path to do so. And so that's what we give through Stan is all the tools you need for the most affordable price out there. And on top of that, now we have Gary Vee teaching you how to actually drive traffic. And I would tell you that everybody has something that's monetizable. not everybody has monetizable capabilities even with education. That's the part that I'm like freaking out on. You see where I'm going, brother?

1:26:12That's the part that I'm like, wait a minute, this Garrett Camp thing is crazy. I'm dead right about this. I lived it. I literally watched Garrett Camp idea it and get the fuck out. He was very lightly involved. Ryan came and then Travis really came and Travis did the whole fucking thing and Garrett, I'm sure, I don't know this detail, but I'm sure Travis and Garrett had dinners and they would debate. Travis fucking built it. Yeah. Travis fucking built it. Travis fucking built it. And everything else. And like hitting up me about like, should we do pedicabs? And like, he, not only, you know this, I always give him creditors.

1:26:45I don't fight City Hall. I don't have that stomach. So I could have never been the CEO of Uber. Travis, like he did everything. Travis is Uber. Garrett made the most money. The pickle lady that I just talked about in Brooklyn, she could be the Garrett Camp of her community on Stan. That blows my mind. That's why I've been talking for an hour straight on this, this is like crazy to me. All the other parts were obvious. This is where it could change everyone's life. That's a big deal to me. Because I think I can teach and I think you could make a great tool. I really mean this. Like I think you could make the best sword and I could be the best fencing teacher in the world and I still don't believe everyone will then get decent at fencing.

1:27:27So then we'll help those people find a fencer. Correct. That's what's freaking me out about the community product. Through the lens of the content product, no. No, because I can't write about fencing. Through the lens of like, I made a viral piece of content about fencing. Now there's 84 people in my stand, $3 a month fencing community. I watch it. I see Sally is like fucking posting 13 times a day. I DM her. I get on Zoom with her. We talk. I'm like, Sally, do you want 50 cents of every dollar here? Of what I created? Sally's going to say yes, because she's the alpha community person. Sally then takes it from 84 to 800 people and it's a nice little fucking side fund for everyone.

1:28:07That is replicatable for literally every human on earth. I believe that. That's crazy to me. I love it.

1:28:16That's fucking crazy to me. Straight up. All right. I completely derailed everything on this random idea. What have we not touched on given that I've been in an hour 30 minute haze of like excitement about this what have we not touched on John so far that you would like to touch on? A little more for instances to help people think we've talked about your two most popular products can you talk about number three and four in the tech stack because everybody if you're listening to me this is the ultimate$29 Swiss Army knife like we just talked about the scissors and the screwdriver but if you know a Swiss Army knife there's other things I want to touch everyone in this podcast what's number three and four?

1:28:56So I think I can end it with this which is number three and number four are booking some sort of call on your calendar and then the number four is specifically doing a webinar which is an at scale version of that point being is every single medium through which you think you can convert a customer whether it's getting on the phone with you and paying for a live coaching call or doing a discovery call or it's selling them and giving out a freebie or selling them a low ticket digital product or a big course that's a thousand dollars or doing a community everything you need you have as a Swiss Army knife tool with Stan.

1:29:29What I think is more important to show people is the four instances we gave, whether it's, you know, Janessa Harris moving across the country from Hawaii to the East Coast, escaping an abusive relationship by building her online coaching business through Stan and getting to move her child with her. Or it's, you know, the example of Stone I gave who was 18 years old, or it's, it made a hundred K in his first month, or it's Eddie Abbey at 65. He should be able to help people how to stay fit, whatever your story is. And whatever your passion is, my promise to you is that nowadays there's at least one to 10 to probably a couple hundred people in your specific passion that are making real full-time incomes on stand and so with that context being said i fundamentally believe especially now with you involved gary that like this is the new wave i also do believe there's an an arbitrage in an alpha moment which is like at some point it's the attention economy there's a certain amount of zero-sum attention i believe that one needs to move sooner as in right now rather than later to actually grab that attention because there's first mover advantage to things.

1:30:27And so now is the time. If you've been questioning at all whether or not to do it, like this hopefully can be your sign to do that thing. You've seen Gary do it for a decade plus. This is what Stan's all about. And we make it as affordable as possible, as easy as possible. And we're here to support you. Where do people go? Standout store. That's it. Sign up for your free trial. Gary's gonna be doing a lot of stuff with us. so everybody you can tell so just to give clarity on the book end so AJ and I got involved as investors and advisors and like and again deeper than that this is kind of like the first foray into this so I'm really excited about it so if you have any questions hit me up about it you can I'm going to figure out a way to like siphon all my inbounds to this proper people on the stand team it's another thing we just made up on the spot so John tell me who to send things to and yeah we're going to hang up here now and start having a working session to figure out more things and more challenges and more stuff for the holiday season and new year, new you.

1:31:26I mean, I think for a lot of you, a lot of you are gonna actually stumble on this podcast in November, December. I always think those last seven or eight days of the year, people are like thinking about like, ugh, 2026, like am I happy about it or am I devastated about it? And so a lot of stuff to come, but John, thank you so much. Thank you, Gary. Let's build.