How Entrepreneurs Can Win on Social Media in 2026

0:00Friends, for all of you watching, the only people that are not excited about change is fucking losers. Like real talk, the only reason you would not be excited about change is because you're insecure and you think you're going to get beat. It's because you're lazy, it's because you've already made it and you just want to sit on your throne and you don't want stuff to change. My friends, it's a fucking jungle out there. And just because you were a lion, when you're an old lion, you know what happens to old lions in the jungle? They get beat. What do you feel like is next? What's next? You think auto-tune fucks shit up?

0:32Right. AI, like I'm going to have the biggest rap album in the world. Tell you. Because you guys know this. I spit bars but not in musical rhythm. All right. Right? All right. Right? I'm saying, man. But I'm going to spit my barbs into AI and be like, turn this into a mix between future and biggie rhythm with turbo and metro beats and make me 15 songs go. I think shit's coming. The music industry, the film industry, actors, everything's getting, it's getting, it's gonna get crazy out there. Where did I get lost? Either you're scared or you're happy. This is the Gary Vee Audio Experience. What's up everybody?

1:17I'm here with the legend Rich the Kid. What's good everybody? My man, tell them a little bit about music. For everybody who's watching, who's been lost in outer space and hasn't been spending any time in the culture. Tell them who you are and what you're up to. What's up? It's Rich the Kid. I'm here with the legend himself. You have no idea. It's been at least 10 years, right, boy? Yeah, 13. Bro, that's crazy. Bro, we've been, you know. Locked in with Twins. Facts. Go ahead. So, what have you been up to? Man, I've been working on my project, an album that's a universal album instead of making it a traditional hip-hop album.

1:57or just Atlanta or just New York and Atlanta. It's got the Latin inspired. It's got the African inspired. It's that real mix of everything that's popping collectively in culture with your spin on it. Exactly. How long have you been working on it? Like two years. Two years. And I think I didn't even think to do it. It's just like working as I was working in my relationships that I was building in the meantime just like I'm working with some of many of these people. I might as well make it. exactly like that. 100%. I feel like I'm the first to do something like this. Listen, I mean, you're often, again, you know this.

2:37None of us, because we're born at this time, are the first to do anything, but a lot of us are the first to put certain things together. And I think that you've always curated. What about on your entrepreneurial kick? I think the other thing about you that I've always fucked with is you've obviously been very integrated into music, but I always felt like, oh, the reason I like this kid, even thinking back to the first time, I mean, we even talked, you know what's crazy? Maybe 13 since we physically hung out the first time, but we were DMing you and I two years before we even met in person. He was on the phone with his mom in the elevator.

3:10I've met his mom. You know what I mean? You're family. You're beyond family. Rich, what about in your other entrepreneurial, like what about from the clothing and the startup? Because through the years, you'll hit me up about random left field shit. I'm like, this kid's an entrepreneur. Yes, you're an entertainer. Yes, you're a cultural beast. Yes, you're obviously into music the way you are. But what else has been going on or things you've been paying attention to? Hey, everybody. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show.

3:43But follow the podcast. It'll make my mom super happy. So I'm about to launch my skateboard brand. It's a clothing brand. it's called Snake Pit Snake Pit is this the hat? oh yeah I got the hat on when you said Snake Pit I'm like that might be the logo okay yeah I got the Snake Pit coming out probably around the same time as my album I connected with I'm not sure if you've seen the kits on the car the Menzuri so I connected with Menzuri and Caruso out in Dubai so they hooked me up with the first Menzuri truck G-Wagon in America So I've been pushing that out and just like everything else, everybody just catches.

4:26How much are you traveling? I'm traveling a lot, actually. Man, I've been to L.A., New York, Atlanta. I just signed two new artists from Atlanta. So I've been spending a lot more time in Atlanta. And has that been a big focus for you, continuing signing artists? Yeah, for sure, for sure. I feel like right now, some of the industry is kind of like, doesn't know what to do. You know what I'm saying? To your point, in the years that you've been in the business, from when you were literally the kid, and now you're signing kids, where they looking, has that been weird for you, them looking at you as the OG?

5:05Right? I went through that shit too. When you guys all came along, and when the first kid, like 10 years old, said, yeah, I love you, Unc, and I'm like, fuck, I'm Uncle Red. You know what I mean? You said Uncle Red is him. Man, when that happened, I was like, god damn. That was like 10 years. I'm about to be grandpa the way this shit's going. But for you, you know why they're confused. Because the game has changed. It was five minutes ago where me and Mike Boyd, if Walsh wasn't here yet, but if he was, we would have said freshman 15 3 ,000 times a year. We haven't said it in two years. You know this.

5:45when I was yelling for all you artists to get real about TikTok, to get, you know, that was obvious. But now we're in this inflection point where everyone knows, everyone's doing the same stuff. It's always been hard to be creatively different. You know that. The kids that inspired you, the kids you inspired, there was that difference. And now it's just like, I agree, I think it's a very interesting time in music where now Atlanta's at its maturity of an empire, right? Atlanta, when I was a kid, was on its come up. It was only New York and LA. But like when outcast, like really outcast, like we knew, I mean, I had a friend who was, you know, Moose loved Bum B and fucking ghetto boys.

6:30Like I actually was a little more exposed to the South than most. There was no internet. So it was like bootleg tapes. But back, like since I've known Boyd, since I've known Boyd, forget about you, which was when you did the Soulja Boy thing with AJ what was your freshman year of college? 2005. Right. Since 2005 you kind of knew what was happening. Atlanta was really coming. MySpace was really happening. Social media was really coming. And it was easy to be, by the way, I'm actually giving the description of why I reached out. I reached out to you first. I saw you and I was like this fucking kid.

7:05Right? Because it was let's just call it what it is. South culture, you can call it, let's just call it Atlanta. Atlanta plus new internet. What we know right now is new internet is streaming. We know that. We know that the streaming kids are the ones that are winning, right? Twitch, Kik, right, all that. So we know that. Fine. And another kid who naturally has it in him, 6 '9", that's why he's always relevant, right? He's doing that right now. He's playing that game with a lot of the streamers. But on the actual art side, it's a little blurry because now Atlanta's mature. You know, and it's like locked in.

7:45So like, that's why, by the way, that's why Latin trap, reggaeton, Africa, and like, but still in America, like what is it gonna be is like really interesting. Where's it gonna come from? Uh huh, we're in that mode. We're in that moment, you know? I don't know, it's interesting. It's fucking interesting. But I feel like I'm excited, you know what I'm saying? I'm excited. Well, cause you're a creative and you're a builder. The only, friends, for all of you watching, the only people that are not excited about change is fucking losers. Yeah. Yeah. People that are scared, like real talk, the only reason you would not be excited about change is because you're insecure and you think you're gonna get beat.

8:30It's because you're lazy, it's because you've already made it and you just wanna sit on your throne and you don't want stuff to change. My friends, it's a fucking jungle out there. and just because you were a lion when you're an old lion you know what happens to old lions in the jungle? They get beat. So you know I know why you're excited. You and I are similar. We thrive when shit is confusing because we can figure it out. Yeah. Exactly. For sure. You know? I know why you're excited. I know why you're popping up again now. It's a time of confusion a time of opportunity. This is when we just got we didn't do shit our parents had sex at the right second and gave us the intuition gene and we just know you can walk into any room and see one kid and be like him right now what we don't know when we meet those kids is will they work hard enough when they when they make it is the money and the girls gonna fuck them up we don't know but we know they have the potential exactly and that's what we're looking for whether it's people businesses ideas music right fashion artists all the same shit 100 % what uh how long are you in New York I'm here probably till Tuesday good real quick a real set up because on TikTok look how crazy TikTok live is TikTok look at this look what goes on in the bottom every second people are joining so you gotta keep updating them like every second real quick Rich tell everybody who you are and what you're up to and how they find you yo Rich the Kid Rich the Kid everything Rich the Kid everywhere you can find me and it's the not T-H-A.

10:08T-H-E. Final thoughts, because I've got to get to my next meeting. What can I answer for you? What do you want people to know? What's been going down? What do you feel like is next? What's next? So here's my lay of the land where you can kill it. First and foremost, live shopping. Have you seen this yet? Live shopping on... Like, exactly. Whatnot and TikTok, literally, social media, like literally selling in your feed, like people just selling shit. Like QVC, remember QVC when you were a kid? In your feed. He's selling. This kid's selling right now. Live. Live. Look what he's selling. Some motor oil or some shit.

10:45He's selling Pokemon. He's selling. It's me and you. We're live. That was literally us. Like literally in my feed it's us. Like people just selling shit. So like that is next. Live streaming is going to keep getting bigger. The Aiden Ross, the Kai Sera. You know this. That's gonna keep going big. Those two things are massive. People that figure out AI. Like making AI content. Like right now, you know what it is. Right now in music, everyone's like, fuck AI is bullshit. Because people are scared. Because I, me, in 20, you think auto-tune fucks shit up? AI, like I'm gonna have the biggest rap album in the world.

11:30I'm gonna tell you. I'm gonna tell you. Because you guys know this. I spit bars but not in musical rhythm. Alright. Right? Alright. Right? Okay man. But I'm gonna spit my bars into AI and be like turn this into a mix between future and Biggie rhythm with turbo and metro beats and make me 15 songs go. And I'm gonna put it out and I'm gonna have the biggest album in the world and everybody in music gonna be like a lot of people fuck with me so they'll be like if I was nobody they knew and they didn't know I gave a lot of love but I still get it. Everyone's gonna be like, we love you Gary Vee but this is fucked up.

12:09This is taken out of the music artist's pocket and I'm gonna be like, well it's fucked up that you took money out of the people that were on MTV. You put MTV out of business. Yeah. Facts. You fuckers put MTV out of business. This motherfucker's walking on the street being like, hey, what do you do? And interviewing rappers. That used to only be on MTV. So why can't, like rap put rock and roll out of business. Yeah. So why the fuck can't someone that's spitting fucking knowledge. That's what we need. So I think shit's coming. The music industry, the film industry, actors, everything's getting, it's getting, it's gonna get crazy out there.

12:49Ready to get away or get lost. Either you're scared or you're happy. Yeah. My man. I love you. It's good to see you bro. It's good to see you. Let's get a quick photo. Let's do it. Come on my. Pick one of my phone too. I'm wetting my camera. Somebody said, what's your best advice for a young dude? That. Stop being scared. Everything's an opportunity. Everything's an opportunity. That was Rich the Kid. Real cultural savant. Kid's been in the game. Atlanta culture. From the chat, any advice for you to take out restaurant with a food truck as well? Give me one second. Take out restaurant, food truck.

13:25Listen to me, everybody. I know you're tired of me hearing me saying the same shit, but it's really important. It is social media content. Jack, shout out to Mal Aida is right. It is social media content, my friends. It is social media content. I want you all to go live more. I want you to all make content more. I want you to all learn AI more. I want you to do all these things. Think of me as a health and fitness coach, not a business guru. I'm telling you all the right stuff. Here's the right form to do the lifting. Here's the right food to put in your body. why all of you are not winning right now is not information it's lack of discipline why you have lack of discipline is why I talk so much about mindset you lack discipline because of behaviors mindset all those things these are the things on my mind nobody who has a restaurant or a food truck is confused that there have been restaurants and food trucks that have exploded because of social media content Can anyone possibly say that?

14:31Is anyone here confused and not aware that social media content has helped food trucks and restaurants do well? It's, you know what I mean, Norea? It's, yes, there are details. You know this. This is what we spend our time. You, me, and Raghav, the train, Cordy, we spend our time at being great at it. We're committed to social media content. I pay all four of you money. Like real talk. But what we're going through and we're going through it actively right now, we're refining to be better at it. It's kind of like me in basketball because I'm looking at court because we play a lot together. Finally, I'm rehabbing my left.

15:05I can start, I'm starting to go to the left a little more. It's going to bring more to my game. I practice more, get my handle better, get my shot. You're better. You just want to keep getting better. We as people, one of the other cool things of working with me is you become a better person because we start becoming more accountable. The second you stop blaming everyone, it's on. Friends, it's on. The second you stop blaming everyone, it's on. I always read the chat still high. I'm reading the chat right now. But I'm trying to make this point. Gary Vee, I made millions because of you. That's amazing.

15:38Gary, I went live on TikTok inspired by you. Started eBay. Let's go, silly deals. Yes. Oh, this you need? So, I haven't tasted the season yet. I so apologize. I've literally not been home. I just need all of you to understand everything comes down to discipline. most of our strategies are just okay like I do well because I have slightly better strategies more often and I'm wildly disciplined professionally but I'm 15 pounds heavier and 10 pounds later in muscle than I want to look like physically because I'm not disciplined in health and wellness but I'm telling you the way you guys can get really good and really happy is eliminating blaming.

16:28Blaming doesn't mean that the other person wasn't wrong. Right? Right? I'll give you an example. You got fired for, you got fired, but it was for a computer breaking in the company, but you didn't do it. But your boss believed the person that did break it because they liked them more, right? I think we can all agree, let's all agree that that is, you have been wildly wronged. Do we all agree? Court, train, Norea? Does everybody agree that if you get fired for a$10 ,000 computer breaking in the office that somebody else said it was you and you said it was them and they believe them, but it was actually them.

17:09Do we all agree that you've been wronged? Yes? Everything I talk about is what happens the next day. My belief is that most people on earth spend an ungodly amount of time and energy being fucked up by that. You could believe me. You could not believe me. You have no idea how the next morning at 9 a.m. if that happened to me, I'm just on to looking for another job, spending zero time on Carl and Sally who fucked me. You can believe me or not. You can believe me or not. But I'm telling you, thank you, that's good, Gluckston, go do it. forgiving and moving forward. Understanding and moving forward.

18:00Sympathizing and moving forward. Deploying empathy and moving forward. Why did this person in the middle of the street just punch me in the face out of nowhere and assaulted me? My brain, something very bad is going on in that person. Move on. I don't need to like spend my, Do you know how many of you fuckers spend your life trying to get revenge? What's the matter with you? You guys excited about settling the score? Ooh, you guys really like, you're gonna settle the score. Man, you guys have it twisted, you have it wrong, you have it mixed up, you have it upside down. And you control nobody but yourself.

18:47you know how many people trying to win the debate you know why everyone's miserable right now they're trying to win the argument around politics do you know why i'm happy i have no interest in even engaging in the argument around politics wait so you think like it's a good use of my time to try to convince you to see the world exactly like i see it do you think i have the audacity to think that every person on earth should see every issue the same exact way as I see it?

19:26Everybody's sitting on some moral compass like they care about stuff. Meanwhile, every day they do shit that's worse.

19:34That's a fucking bar. People fucking talking about. People arguing about other people getting wronged while they are doing things that are more wrong on a daily basis.

19:49People are literally talking about God and beating their kids. Yeah.

20:00That's where I'm at, everyone. That's what I'm thinking about. Any advice for a single mom in the chat? She asked, any advice for a single mom with an operation? Yeah, I mean, look, single parenting is such a challenge because it weighs on you. But again, this goes into the, I think a lot of single moms court struggle because they're still so hung up on how they became a single mom. It's, friends, this is an energy game. Like, I just know so many single moms. I flew with one of them yesterday and talked to her. And I'm like, every ounce of energy you put, can you guys fix the messages? Every ounce of energy you put on being mad at your former husband to why you're a single mom is not putting energy to thrive for your children or yourself.

20:50Signature Sports, thank you for being in the shopping cart. Thank you all for being here. So, you know, my advice for a single mom is to forget yesterday and focus on passions and skills. Friends, passion and skills, passion and skills, passion and skills. I'm good at selling, but then you try to sell something that you're not into, then you're not successful because you quit. You tried to do real estate because you thought there was a lot of money in it but you're not into real estate. So even though you're good at selling, it doesn't work. Same frame works. I gotta go to a client thing. We'll see you next time, everyone.

21:26Hey everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.