How not to make a $100,000 ? | Erika Taught Me Podcast

0:00Welcome to today's episode of the Gary Vee Audio Experience, where we're sharing the most replayed moment from the Erica Taught Me podcast. Erica started this conversation off by saying that she knows a lot of people turn to Gary for advice when it comes to building businesses. And she asks the question, what's the quickest way today to get your first$100 ,000? Let's hear what Gary has to say about this. By not liking the word fast. I'm really scared of that word. I think fast is dangerous. And I think it's a big part of my content. That's why I talk about patience. That's why I talk about self-awareness.

0:33the reality is to actually answer you literally, the fastest way to get there is through self-awareness, understanding what you're actually good at, you know? You know, like, what are you good at? You might be good at sales. You might be good at operations. You might be good at knowing everything about the Marvel universe. And that is actually your gateway to get there fastest because it's through content or flipping stuff on eBay and stuff of that nature. So I think people try to chase trends, real estate, crypto, cannabis, AI. They're just constantly looking at these trends because they see them as things that will get them there fast.

1:10And I actually think that those are the things that are most guaranteed to not get you there. So I think if we can get the word fastest out of everyone's mouth, especially under 30, and get the word happiest and most likely in there. So ask that question again by replacing fastest this with happiest and most likely. Go ahead, let's do that. What do you think is the most likely way to get to$100 ,000? In the happiest way? It's like what is the question I'm most passionate about? You know, and then that answer becomes super unique. You know, of course there's macro things. If you like selling, understanding e-commerce and social media is going to really help.

1:49Obviously, if you really know how to use Shopify and you really know how to make TikToks and Instagram and YouTube shorts. There's a real path to 100 ,000 selling almost anything. This is why I'm big on passions and hobbies. I believe almost every passion and hobby. I always use Dustin and his BMX passion or me and wrestling or the New York Jets or hip hop music or drawing or meditation or eating clean and healthy. Like there's so many ways to get to 100 ,000 by being a creator, by sharing in revenue with the platforms by selling t-shirts about what you do, about selling tickets to a live event.

2:26Like in two years working hard, making content, and I mean really making content, multiple posts a day across all the platforms around your favorite passion, wine. I did that in 2006 when it was hard. And it can be very narrow. I mean, I really do believe in two or three years you can make$100 ,000 a year just talking about Ohio State football because your podcast and your content is a top 10 because you really knew it and loved it and you were good at it. And so I always push people towards that because it will be the happiest way. If you're in love with snow globes, making$100 ,000 a year selling snow globes versus making$130 ,000 a year being a real estate agent, the path to that in the same three-year window was extremely joyful in snow globe land and probably stressful in real estate land.

3:18But your friends told you that's the way you can make$100 ,000 because real estate is a really good business, right? And so I think about this a lot. And I think the word fastest is the danger because I think fastest leads us to doing things we don't love. It leads us to doing things because we love the idea of making money to do the things we love. Think about that. You have somebody in that scenario who wants to be a real estate agent so she can afford a trip to the National Snow Globe conference and convention and do it bougie. She's tired driving for nine hours to it and staying at the Holiday Inn, she wants to fly first class and stay at the Four Seasons at the National Snow Globe Convention.

3:57And that is one of the reasons that she decided to be a real estate agent versus understanding what I'm saying, which is start the Snow Globe podcast, make tons of Snow Globe content, realize that there's millions of people that collect Snow Globes, start an affiliate eBay business, make t-shirts, get sponsors from the top 10 Snow Globe companies by emailing them and telling them a year in that you actually have an audience. These are things that excite me more.