In short
How to “divide and conquer” inside family businesses and creator teams, and how to grow content and audience engagement through consistent posting, asking for engagement, and using feedback loops. Also covers when to hire employees, how to run influencer outreach, and how to balance free vs paid content (“right hook” timing).
Guests (backgrounds)
- Sebastian and Oliver: brothers working with their father in family businesses (VaynerMedia/VaynerSports mentioned).
- Richard: creator/producer asking about quantity vs quality and consistency.
- Jason Peely and Peely: hosts of “Jason Peely Project” (mental fortitude/wealth/health; multifamily real estate foundation).
- Pilly: host/producer who runs the live show “Second Cup of Coffee.”
- Jared: entrepreneur/business owner (VR events) turned to Sun Protective Apparel after melanoma; CrossFit coach.
- Natasha: Kansas City artist who grew from craft fairs/Etsy to TikTok virality and a website; Shonda Rhimes repost.
- Miriam: asks about “right hook” indicators and free vs paid content.
Key claims
- Family friction comes from ego/credit/money; over-communicate dollars/respect; avoid co-CEO decisions.
- Don’t overthink content perfection; the audience decides; post to learn.
- Engagement grows when you explicitly ask (end-cap “question of the day”).
- Hiring early (even 10 hours/week) is learning, not just ROI.
- Give value where it’s needed; free stickers/jackets can work if the exchange is real.
- Free content must be genuinely good; sell access/nuance, not manipulation.
Notable examples
- Merch strategy: split production so each person makes their own pieces to reduce “two cooks” friction.
- TikTok: Natasha’s Chiefs jacket went viral (40–50k views), then a 1.4M video drove sales; Shonda Rhimes repost amplified reach.
- Beatles “whack songs” used to normalize publishing imperfect work.
- Wine Library TV “Question of the Day” cited as an engagement engine.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOWorking with Family: Tips and Strategies
0:36 to 3:15
Gary shares insights on successfully working with family members in business.
“And basically, I just wanted to ask you, because I know that you still work with your dad.”
The Importance of Dividing and Conquering
3:16 to 7:07
Discussion on how to avoid joint decision-making to enhance productivity.
“Because to your point, Oliver, it's not that you think Sebastian's wrong.”
Understanding Money and Credit Dynamics
7:08 to 8:13
Exploring how understanding the balance between money and credit impacts relationships.
“What's been the biggest fight that you've had or about what?”
Quantity vs. Quality in Content Creation
8:14 to 12:47
Gary argues for prioritizing content quantity to engage the audience effectively.
“the number one piece of advice I have is don't be in a position where you have to make joint decisions, divide and conquer as much as you can and where you have to make joint decisions, see if you can do both.”
Giving and Receiving in Creative Industries
12:48 to 14:00
The importance of strategic giving in networking and building relationships.
“You always say also to be giving, to do jabs, jabs, jabs.”
The Value of Giving vs. Asking
14:00 to 14:20
Explore the dynamics of giving and asking in interactions.
“People often wanna give to people that when they receive it, it actually is more valuable to you.”
Success Through DM Engagement
14:20 to 15:50
Learn how direct messaging can lead to unexpected opportunities.
“The second one, that's been good, but a lot of people made those things and a lot of times they're making it for their benefit.”
Strategies for Boosting Engagement
15:50 to 17:45
Discover effective ways to enhance audience engagement on social media.
“Across our platforms, we're getting good private feedback from people.”
Understanding Private Feedback
17:45 to 18:21
Analyze the significance of private messages versus public engagement.
“When you say engagement, are you looking for comments and likes?”
The Importance of Asking for Engagement
18:21 to 22:25
Learn why asking your audience for engagement is crucial for growth.
“Yeah, Jason, you said to me, you're looking for the feedback to make sure that you're providing the right value, but you are getting the feedback.”
Show all 34 chapters
The Importance of Asking for Engagement
23:08 to 23:38
Learn why asking your audience for engagement is crucial for growth.
“So you were scrolling on Marketplace, and there it was, the bike you'd been searching for.”
NCAA Rule Change Impact
23:38 to 24:39
Discuss the implications of NCAA's new rule on student-athletes.
“About compensating kids that play collegiate sports, which I think will really change Vayner sports.”
Growing Your Business: When to Hire
24:39 to 26:51
Gain insights on when to hire your first employee for growth.
“So I tried eBay flipping like three times, failed every time.”
Learning Through Hiring
26:51 to 28:00
Understand the value of hiring as a learning experience for entrepreneurs.
“Because if let's just, I'm just going to use 10 bucks an hour.”
The Importance of Personal Balance
28:00 to 28:31
Learn why prioritizing happiness and balance is crucial for success.
“Especially better than learning it on paper or from somebody else.”
Finding Your Work Rhythm
28:31 to 29:19
Discover how understanding your work rhythm can enhance productivity.
“For me, it's not because I got adrenaline in a different way.”
Hiring Help for Content Creation
29:19 to 30:35
Explore the process of hiring assistance for video editing and content.
“You're in such a great spot at 21 to have that knowledge, to have this framework, keep tasting, do different shit.”
Connecting with Creatives
30:35 to 31:22
Learn about the importance of networking and connecting with fellow creatives.
“It's a Pacific business, YT at gmail.com.”
Going Viral: A Personal Journey
31:22 to 33:48
Hear a personal story about going viral and the impact on business.
“And so I instantly connected with you and your story and the way you deliver messages just is exactly how my dad delivers messages.”
Navigating Influencer Collaborations
33:48 to 35:43
Understand how to approach influencer collaborations for marketing.
“off of that this is obviously very new to me I have had several like influencers lifestyle bloggers message me wanting to get like some free product, a free jacket, free stickers, free art, all the stuff that I make.”
The Value of Community Building
35:43 to 37:14
Learn the importance of building a community over transactional relationships.
“They're like, ah, fucking Sally ripped me off.”
The Value of Community Building
39:19 to 39:47
Learn the importance of building a community over transactional relationships.
“It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks.”
Launching a New Business
39:47 to 42:00
Explore the journey of starting a new business focused on sun protection.
“Hey, so before I get to my question, I just wanted to give you a quick background on where I'm coming from.”
Identifying Market Needs Through Personal Experience
42:00 to 43:04
Learn how personal needs can drive business ideas and the importance of market gaps.
“I still I'm a CrossFit coach big into the fitness community.”
The Impact of Brand Perception on Outreach
43:04 to 44:32
Understand how the quality of your brand's presentation affects outreach success.
“Yeah, and one thing I'm worried about, if you're using that, are you using it from your personal account or your brand's account?”
Balancing Personal and Business Branding
44:32 to 46:44
Discover strategies to effectively manage both personal and business branding efforts.
“So is it more effective to do four hours every single day of my business or like two and two?”
Understanding When to Monetize Your Audience
46:44 to 49:29
Learn the nuances of timing and necessity in monetizing an audience for business.
“And then VaynerX has like fucking launched VaynerCommerce this week.”
Creating Valuable Free Content
49:29 to 52:00
Explore the importance of delivering genuine free content before offering paid products.
“When you go to that, make sure when you're in your free world that you're really doing free.”
Pursuing Altruistic Goals with Realism
52:00 to 53:22
Learn how to balance big vision goals with practical day-to-day actions.
“Cause I know you have your vision about buying the jets.”
Leveraging Personal Privilege for Impact
53:22 to 56:01
Understand how to share your story and leverage privilege to inspire others.
“I think it was two weeks ago, of you and your dad, where he just grabbed your face and planted this kiss on you.”
The Importance of Content Creation
56:01 to 57:20
Learn why putting out content can change perceptions and help others.
“I believe that it is in my best, best interest to have everybody know who I am.”
Leveraging Personal Experience for Growth
57:21 to 58:55
Discover how personal experiences can enhance credibility when sharing insights.
“I'm glad he's actually pretty responsive to it, but he's divorced and he's got all this financial pressure and stuff.”
Monetizing Passions and Hobbies
58:56 to 1:02:38
Explore how to turn hobbies into potential income streams through social media.
“I'm like, hey, don't put me on a pedestal.”
Building Connections through Content
1:02:39 to 1:04:10
Learn about the importance of consistent posting and networking in the digital space.
“You know me, I can tell you know me, and you aren't making three TikToks a day?”
Transcript
Automatic transcript. May contain errors.0:00This is the Gary Vee Audio Experience. What's good everybody? First, before you listen to this podcast, I just wanna say I love you guys and just appreciate with all my heart. I am ready to rock and roll. Good morning everybody. Good morning Dustin. Good morning all the people in the chats. Joel with Growing Design. Thank you for joining us. Jokes on the World, thank you for being here. Thanks for everybody on YouTube, Facebook, Twitter. I see all of you guys in here. Gals, Virginia, Fernando, good morning. Let's get into the show. Actually, it was a big one. Let's get right into it.
0:40Good morning. Good morning. What's up? Good morning. Good morning. What's up, boy? How are you? Good. I'm Sebastian. This is Oliver. Nice to meet you. And basically, I just wanted to ask you, because I know that you still work with your dad. And we're brothers, and we work together. so I wanted to know if you had any tips for working with family. Yeah, and I worked with my brother when we started VaynerMedia and my brother and I worked together on VaynerSports. So look, I think the biggest thing that people make the mistake with family businesses is a lot of things actually. First of all, if you're capable of loving each other more than the money and the fame and the respect, that will always play out.
1:23I genuinely believe that above everything else, like just truly valuing the relationships with my brother and dad, like more than the money and the accolades really, really matter. Then the other thing is over communicating to each other about dollars and the kind of respect. I think one of the reasons that my brother and I worked so well together was my brother was more confident and more comfortable with me being the front man and getting the credit and he and and he valued the dollars you know not more but like he was fine with that and for me I value the dollars less than being the guy right I want to be the guy with my dad we we had more of that friction point of like who's the guy and that made it more or difficult, but still we were kind of able to overcome the friction.
2:23This is just ego and respect and money. Those are the two places and that's why it's so hard. Most people actually care about money and get into fights over it, or they actually care about who actually, why did you sell all that merchandise? Was it Sebastian, was it Oliver? And there's that ego and that, and that and then there's the legacy of it and then you know just it's it's balancing humility and wanting credit you know there's just a lot of like real raw emotions you know what i mean yeah decision making is really tough because we both have valid points and i never would say that spashan's wrong at anything but i would say that when i come up with like my point or my perspective and he comes up with his perspective um it's really tough to balance out each other and uh You know what's really worked for both of my family businesses?
3:14Dividing and conquering. Because you can't have two cooks in the kitchen. Because to your point, Oliver, it's not that you think Sebastian's wrong. It's that by you saying it should be red and him saying it should be blue. Just in that small thing, when you're passionate about your thing, you want to see your thing come to life. It's not even about being right or wrong. It's not seeing it come to life the way you envisioned it in your brain. That's true. I really mean this, I think where people get caught is they try to both do the same thing and I think dividing and conquering matters. Like when you have two cooks in the kitchen, you have no cooks in the kitchen, just friction.
3:53So for example, just because you guys are wearing it, if you're doing merch, I would just look, if I was like the third brother, be like, hey, here's the, if I was the third older brother, here's the strategy, we're gonna make nine pieces of merch and everybody make their own three pieces and who gives a fuck if the fonts are different and who gives a fuck if like, you know what I mean? You know, sometimes, cause that will work better, you know, because then merit can breathe versus it being convoluted. And what ends up happening when it doesn't work or when it does work, you know, when it doesn't work, you're doing this.
4:24You're like, see, it was your fucking, you know, even though both your DNA's in it. And when it does work, even though it's blended, then both are saying this and you get into that friction point. And that's why I think dividing and conquering might really matter as well. joint decisions are impossible for a business. Okay. You know, like back to like sports, you don't have two quarterbacks. Yeah. You have two quarterbacks, but one's on the bench. They're not both out there grabbing the ball. Same with business. Like there is no co-CEO. It doesn't work. True. But what you could do is if your partner is divide and conquer and literally, you know, with one thing, you know, you almost want to write down every task and then pick one person to be 1A and one person to be 1B.
5:10Okay. And what that means, you know, AJ and I had a really good rule, which was if we actually, actually couldn't get to a joint decision through a conversation, I would make the final call because I was a CEO. You know, like that was basically the punchline. And that really worked. And, you know, and he was great at like kind of, you know, sticking to that. And so, you know, I think that, you know, with my dad, I really let him work on the finances and I kind of operated, but it was his business and he was used to operating. And so when he would kind of try to make a joint decision or a post decision or just my decision, that's when a lot of friction happened, especially when you've got employees underneath you, you know?
5:56How long have you been working with your brother and dad? My whole life, you know, in essence. I mean, still to this day, basically every professional day of my life, I've been in that place. And I'll be honest with you, like when I'm most by myself is when it's most enjoyable. I mean, what I mean by that is, you know, in the years where my dad was really letting me run the business, it was like, great. You know, Vayner was really easy. AJ really gave me that spot. But even after he left and went to run Vayner Sports, it was even better. You know, it's hard when you're a one to share the ball.
6:37And it's not because you're greedy or you're mean or you're selfish. It's that, you know, decisions drive a business. And I have enormous conviction and can make my decisions very quickly. And I struggle with people that don't have that clarity. Or like, you know, and anybody who doesn't agree, I don't have clarity on other people's decisions either. Right, right. I think it's divide and conquer. What's been the biggest friction point for you two? What's been the biggest fight that you've had or about what? It's mainly when we just have two different opinions on something. But we've definitely learned from before a lot of different ways to work together.
7:22I mean, obviously, we still go through our struggles. Of course. For the most part, everything's been way better than before. Do you guys have a good sense of where you are? If I said to both of you, between money and the credit, where do you guys sit? Like if Oliver, if I asked you, there's 100%. For you, money, credit. Where are you percentage-wise? Credit, money. No, I would say it. But real quick, real quick on that. It's not as simple as that. So for example, when you say credit money, you might be 70-30 and he might be 30-70 and in that is the actual unlock to your happiness. Because you're not 100-0 and he's not a 0-100.
8:09But once you understand that, it really helps. But I'm telling you, by a country mile, the number one piece of advice I have is don't be in a position where you have to make joint decisions, divide and conquer as much as you can and where you have to make joint decisions, see if you can do both. Okay. That sounds cool. I like that. You see what I mean? Because the more separated you are, the more together you'll be. Right. If you're like, hey, we want to make this piece of content, just make both of your fucking pieces of content. Literally. Even if they're similar. I got you. I got you. Good.
8:49Good luck, guys. Thank you so much. See you later.
9:02Hey, what's up? What's up? What's good, Richard? Good to see you again. Yeah, I'm back again. Thank you for doing this. Super happy to be here. So I'm going to go straight to the point. I wanted to hear your take on quantity versus quality of content for consistency purposes. So my question is, is a lot of average content better than great content? Yes. With a lower consistency? Okay. Here's why. Who gets to decide that it's average, Richard? Right. True. True. Answer the question. I mean, it's just me. It's only me who controls the content. That's it. That's it. That's where you have it mixed up.
9:46That's why I'm so excited. That's why I wanted you to answer it. You don't get to decide. The audience gets to decide. And you're going to say no for the audience too often.
9:58Creators, artists say no for the audience without the audience having a look. That's true. The end. That's why this is such an easy question for me. Cool. It's an easy question. It's just insecurity about the content. People use perfection as a disguise to not put out. It's actually being a cliche artist and worrying about what people think and having some sort of ideology in your own head or just judging your own self. That's why I want to push everybody to put things out because they will learn from what the audience likes instead of playing the game of life in their own head. Okay. True. Yeah.
10:34Because I always try to do them, you know, as you advocate us to do two, three posts daily. So I try to own to that flow. But I find it difficult sometimes. because I want to do above average packaging. But you are making that up in your own mind. Okay. Like that's my concern. My concern is that you've got, I don't know if you even know yet. If you haven't put out a hundred things, you don't even really know. You know, your below average might be above average. You just might be that talented. Or you may put out something that's below average, but you read the comments and you get an insight, which makes your next piece of content way better.
11:18Most people do not respect the audience. It's a very interesting insight. Like I would argue that what really works for me is I overly respect the audience. All I'm doing is like looking at the comments right now while I'm on with you from Antar Goodwin and Kareem El Rashidi and Sam Reid and Mark Martinez. I'm watching, even when I'm creating. Okay. They're always right. We're never right. Okay. And we might have been right and then it plays out, but we don't know if we're right or wrong until it goes out. And no content ruins you. People are like, oh, if I put this out, people are gonna think I'm whack and then I have no shot.
12:01It just doesn't work that way. You know how much whack fucking songs the Beatles put out? More than people realize. True. And - You like that, right? You like that. It's a liberator. Yeah, it makes me realize that I can do, yeah, so I don't have to dwell on little things and just go ahead and post it. You also don't know. You need to post it to see if you're right. Like I put out shit sometimes, I'm like this is gonna suck and it sucks. I'm like yeah, I know my shit. Like when I write up wine text and I write it, sometimes I'm like ooh this is fire, it's gonna sound out in a minute. And sometimes I'm like eh.
12:38And then when it doesn't do well, I'm like, ooh, I'm on my shit. I was right. It was eh. Sometimes I'm like, eh, shit flies out in an hour. All sold out. And I'm like, hmm, okay, that taught me that. You know, you got to learn. Okay, cool. I have one quick question. Go. You always say also to be giving, to do jabs, jabs, jabs. And I wanted to see with you, does it make sense to like provide, I'm a producer, DJ, sound engineer. Does it make sense to provide my creations to people who I still got emails? Maybe even if we don't necessarily still talk, it could be people who worked with maybe the Rihannas or other street dancers and stuff like that.
13:26But just to reach them and be like, hey, I got this. I was thinking about you. I think this makes sense. Yes, yes. But you know that they're doing more for you than you're doing for them. Okay. Okay. When you're Rihanna, if they're putting in your fucking, you know, if they're taking your productions, that's huge for you. What would be better in my opinion is to go to SoundCloud or Instagram or TikTok and find people that are merging that really need it, then you're really giving. Because when you're giving to Rihanna or Beyonce, you're not giving, they're putting you on. Okay, okay, okay, I get that.
14:01You got it, all right bro. Thank you, peace. You got it, peace. People often wanna give to people that when they receive it, it actually is more valuable to you. People wanna give me things all the time. Gary Vee, I made this song for you, for your Tea with Gary Vee, but the reality is we've had two theme songs on Tea with Gary Vee. The second one, that's been good, but a lot of people made those things and a lot of times they're making it for their benefit. And that's great. And sometimes the person will say yes, but please recognize you're not giving, you're asking in that scenario. Exposure at that level is worth way more than the production value of that thing.
14:45Just always, especially in a world where there's unlimited people offering that production. So let's keep it going. Hey, Gary. Hey, Gary. How you doing? Hey, guys. I'm doing well. How are you? So good. Super grateful to be here. Thank you so much for having us. Thanks, Pilly. What's cooking? So we're here in Westfield. We're not too far from you. super close. Yes, sir. Yes, sir. Super grateful. And so Peely's been listening to you for a while. I jumped on, started listening to you back in December and got to say that, you know, what you guys, what you say works. So I started, we have our podcast at Jason Peely Project.
15:21We've had some great guests come on by just DMing them through Instagram and all of a sudden they're replying, just shocking. People are like, how'd you get them on? I was like, oh, Gary, if you said DM them, I said, I'll try that. I was like, oh yeah, people come on. So our goal this year was we were working to get really more live speaking going. That's going to now get sideline for a long time. We did hear you say, well, start a live show to somebody about a week ago. So we started a live show every day at noon. And so second cup of coffee with Jason and Peely live. And that's been going well.
15:50Across our platforms, we're getting good private feedback from people. People want to reach out on the sideline, but we're not finding a way to get active engagement on the platforms. And our strategy is - So you're getting private messages at a high level, but you're not getting as many comments and likes and shares on the actual content? Correct. Yes. Which, what do you want the most of? Let's go very technical here to bring people value. When you say engagement, in order, on which platform? And then before we go into that, what's the content that you're talking about? So our podcast is about providing fulfillment, really just pushing to prove that we can improve mental fortitude, grow wealth, and improve health.
16:28And it has a foundation in real estate. We are large multifamily providers. Understood. So are you getting a lot of private things that are just because people are getting into a mindset thing and they're being honest with you on DM that they may feel uncomfortable in the comment section or asking you more direct questions financially of how to become a multifamily kind of executor? Like you're just finding more in that realm? I get a lot on the fitness side. I do a lot of crazy challenges on the fitness side. So I'm running like 465 miles this month. And we get a lot of people reach out from that.
17:04And like they're really engaged in that. Sorry? Privately or publicly? Privately, yeah. You know, it's funny. I get way more private messages than I get in with my engagement. And I get a shitload of engagement. It just means I get a fuckload of, you know, private messages. But, you know, let's break this down. If I went very literal, because I don't do this often, so I think this will help a lot of people. And you guys have clearly shown to me that you've listened to tactics, which have brought you benefits. So I really want to go tactical. When you say engagement, which platform and what action?
17:40Sure. So Facebook and YouTube would be the prime two that we try and build out further. Okay. And what are you looking for? When you say engagement, are you looking for comments and likes? Or if you're talking about these two platforms, are you talking about more subscribers? Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. So YouTube would be subscribers. Facebook would be engagement to make sure that we're providing content that's benefiting the listeners.
18:13Because right now, we're getting the private feedback we are, but we're not getting on the platform. So we're not sure if our content is giving the value. Sure you are. Sure you're getting the feedback. Yeah, just not. Yeah, Jason, you said to me, you're looking for the feedback to make sure that you're providing the right value, but you are getting the feedback. What you're actually saying, which is very fine, no problem at all, hey, we'd like to get more of it publicly because that in itself helps us more. More people see it, it builds more momentum. So you're not looking to help them, you're looking to help yourself, and there's nothing wrong with that, but this is why I want to break it down, right?
18:50Yeah. You're getting, I mean, I, no worries. For me, I'm able to really create more content seven out of 10 times because the private message is more than the comments. Because people will go a level deeper private. And I'm like, ooh, there's something there. Ooh, shit, rich kids are sad. I need to talk about entitlement. You know, like, nobody's leaving a comment like, Gary, that's me, I'm a rich kid, I'm a piece of shit. I take all my money from my parents, but I may pretend I earn it, I suck. Like people don't do that there, they do it in DM, right? And so I think that what you're talking about a little bit more is things that benefit you, which is fine.
19:30More comments, more shares, more likes, you should. I genuinely believe it's very hard to be selfless unless you have a level of selfishness. You should have your own ambitious wants and needs. So it's not that you want more feedback to make sure you're doing the right thing because you're getting that. It's that you're trying to grow, which is super fine. believe it or not the answer is really wild it's called asking so one of the things that really works is literally asking like for example even though I can bring it up 100 times none of these fuckers are signing up for wine text but when thank you I don't know if you drink Pinot Noir but today is a crazy one so get ready it's gonna go fast we got three little people in the background being quiet I love it.
20:15I love it. But I think you need to ask. I think you should make a nice little piece of content at the end of all your content. It basically says, hey, it would mean a lot. Like you should film something and be like, hey, we're really hustling out here. It would mean a lot to us if you left a comment and shared this and liked it and subscribed. Like the ask, the right hook of the job. Like most people are just not asking. Yeah. It's literally just asking both in video, audio, written and visual form. I'm being dead serious. a good amount of content. And so maybe we're missing that, just really the end cap to it.
20:49You know what I did with Wine Library TV that completely exploded it back in the day when I wanted that? I created something called the question of the day. So like every episode of Wine Library TV, a thousand of them, you know, maybe 950 of them after I invented it, was like, all right, time for the question of the day. Which Pinot Noir did you drink in your, you know, and then it got people into practice. Yeah. So, you know, question of the day. Or, you know, I do it still now. like tag one person that you think will get value out of this. Yeah. It's called the ask. Okay. Got it. You know, you're providing value for the audience.
21:22You're more than in a position to ask, not demand, not say if you don't leave a comment, you get kicked out. It's a very simple ask.
21:33We got, we got kiddos running. I love it. I love it. So the world. Yeah. So super appreciate you. So I don't have any crazy gifts for you. We appreciate your content, but I do ask 10 minutes on our podcast somewhere in the future. Yes, somewhere in the future, I'm in for that. Because this little cutie. This is a young one. This is how I get people on. Thank you. I get it. I'm sure. Thank you. I respect it. You're welcome. See you later. See you, Gary. Bye, Jason. Big Pinot Noir today on WineText. Very simply, simple ask based on that. Let's go meta. If you buy wine, if you buy three bottles of wine a month in any shape or form, Publix, Trader Joe's, Costco, Wine.com, if you buy three bottles of wine a month, please, please, please, please stop right now.
22:25Go to winetext.com. Sign up. It takes two minutes. Take a photo. Put it on Twitter. Let me retweet you that you did it. It would mean a lot to me. Let's keep it going. This episode is brought to you by Accenture. When your advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales, using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business. The result? Less time spent on operations, more time connecting brands with the moments and fandoms that matter most.
23:01Learn more at Accenture.com slash Spotify. This episode is brought to you by Facebook. So you were scrolling on Marketplace, and there it was, the bike you'd been searching for. You sent a message, and it turned out the seller was super chatty, kind of funny, and an avid cyclist. The next thing you know, you're in a cycling crew. Well, a community cycling group. The thing about Facebook, you might find more than what you're looking for. From a browse to a bike ride, this summer, find more on Facebook.
23:37Hey, Gary. This is exciting. Wow, this is huge. The NCAA board announced it supports a rule change that would allow student-athletes to see compensation for third-party endorsements, both related and separate from athletics, starting in 2020, and also supports compensation for other opportunities in social media. Wow. The inner sports just changed. Gary, can you hear us? I wasn't sure. Oh, I can hear you. Breaking news out of the NCAA. Oh, okay. About compensating kids that play collegiate sports, which I think will really change Vayner sports. Okay, let's rock and roll. Hi, Gary. I've always wanted to meet you.
24:28I'm probably like everywhere I'm in my life right now is because of you. Thank you. So I tried eBay flipping. It's not true. Good news. It's because of you. You took action, but I appreciate. I'll take the assist. I'll John stop it. Okay. Go ahead. So I tried eBay flipping like three times, failed every time. I tried crypto investing and Amazon FBA. And now I have a freelance business and I just got to quit my job at Walmart three months ago. Good for you. So my question is when should I like hire my first employee? Because I want to grow beyond just a one man band. Second, you can afford it. Okay.
25:08Can you afford it now? I don't know. Let's define affording. Okay. As long as you don't spend money, do you have enough money to get an employee? Not like full time, but at least a little bit. Yeah. Then you should do it. Okay. Okay. Okay. The sooner you learn what it feels like to employ someone, the better. So even if that's somebody for 10 hours a week, that's learnings for you. That's why it's awesome. If you pay the minimum wage or something small, you're like sad. You know where people get really caught? They don't pay for, they're willing to pay for college and to learn, but then in real life, they're not willing to pay to actually learn.
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25:53You paying somebody is gonna teach you how to be a boss of somebody and is a much better deal than a college diploma that talks about being the boss of somebody. Well, that's kind of interesting that you say that. Please. Because I did martial arts for 12 years. Okay. And I took minimum wage from the guy. And so I actually ended up losing money because I did pay for teaching certificates. And I did run the demo team for a while and teaching and planning curriculum and running instructors. So I kind of understand that one thing you said, what was it? like three nines is not as good as like 66s or something.
26:29Remember that? I like, I kind of feel smart because I learned that before you put that out. Brother, you're plenty of smart. Don't worry. I'm not, I don't get to make the rules, but I get to share my thoughts and things I've learned. Like, you know, don't even, don't put my advice on a pedestal, but know this, know this. You hiring somebody even for 10 hours a week is a monster win. Okay, okay. Because if let's just, I'm just going to use 10 bucks an hour. that hundred bucks a week is teaching you're getting paid to learn to learn and and then if she or he is bringing you value i mean it's a fucking huge win people are very confused out here brother people are willing to pay to learn through courses and degrees and schools and then they don't learn by paying to do things in their actual business i basically think everything i'm doing is learning and if i get the output that i paid for then that's like the bonus okay I want the context.
27:25I want the reps. Oh, okay. That makes sense to me. Now, all of a sudden, you can see why you would hire somebody earlier because now it's a different value proposition than am I going to get my return on my money. It doesn't even matter if you do. Now you're learning something which is going to help you long term because you're so young. Yeah, yeah, yeah. I'm only 21. I'm like a baby. I love it, brother. You are a super baby. Yeah. Okay. Keep thinking that way. Keep thinking like your Marshall Austin. Keep remembering this moment when we talked. Investing in something that brings you learnings is always a good idea.
28:00Always better. Especially better than learning it on paper or from somebody else. You learning it. Hearing about it 10 times is way less valuable than doing it once. Okay. Yeah. Because I've kind of been frustrated lately because I took on like way too much work. Yeah, man. It's time to fucking delegate. It's, you know, like the 12 hours a day is just too much for me, right? By the way, I love you for saying that. For me, it's not because I got adrenaline in a different way. And for you, if it's seven hours is too much, bro, there's no level of money. There's no level of success that is more important than happiness and balance.
28:43Okay. I love you for that. Thank you. This is why, notice how I said, hey, when I was listening to you, I was like, don't take all my stuff literal. Take my macro literal. You need to be happy. So if six hours is good for you, well, great. Then that's what it's going to be. Yeah, yeah. Because then I did see that because I saw like my work when I was doing, you're right about six, by the way. Like lucky guess. Because my work, when I was working only six a day, it was getting done faster. and so when I was working 12 I got this name up with six yeah you're tired you're tired you're tired yeah I want to make sure you also one thing to look into is how much do you love what you're doing versus you think it's making you money because one thing I noticed is 12 is easier when you fucking are addicted to it I agree yeah it's definitely not because I video edit that's my thing right yep it's not a 12 hour a day thing but it's not a zero either I love that I love it.
29:42You're in such a great spot at 21 to have that knowledge, to have this framework, keep tasting, do different shit. I like where you're going, bro. I see some people want to get hired. I'm sure. Why don't we put your social handle up here? Everyone DM Jared if you want to get hired. What are you hiring for? I need a video editor for – right now it's just Instagram captions helping me spell check because I suck at writing. So there's software to let Dustin put you in touch with some of our team. We're using some software too. And then you can have somebody. Is it rev? Yeah, I think it is. Yeah. Yeah, that's what I use.
30:21And you need somebody on the post. Yep. Yep. Yep. And then it's, I use a Doby. Dustin, put up his actual, actual handle. Wow. Thank you. This means a lot to me. You have an Instagram. It's only really important. You have an Instagram so people can DM you? I do, but I don't use it. Because I don't. What about an email? Yeah, an email. Okay. What's your email? It's a Pacific business, YT at gmail.com. Do you want me to write it in the chat for Dustin? I think Dennis is pretty smart. Pacific, Pacific business, YT for YouTube at gmail.com. Pacific business, YT at gmail.com. Wow. Thank you. You're welcome.
31:01I'm going to be busy reading emails today. That's okay. I think you are. I think you are. So what are you, what are you looking higher real quick? I'm back it out and I got to move on. It's either someone to help with captions or someone to help cut down gameplay live streams. One of those two. Awesome. Thanks, Gary. Take care, brother. It means a lot. Happy to do it, brother. Keep pushing. Thanks. Nice kid. All right. Let's keep this going. Let's keep this going. Keep it going. Hi. Hi, Natasha. Thank you so much for having me. Can you hear me okay? Perfectly. I am the child of an immigrant as well.
31:42And so I instantly connected with you and your story and the way you deliver messages just is exactly how my dad delivers messages. And so the way you deliver everything is perfect. So I'll get into this. I'll give you some context. I am a creative and I started out just doing craft fairs and it honestly was supposed to just kind of be like up for fun, on the side, hobby, extra income type thing. And then I ended up loving it and I then hopped on Etsy back in December. Didn't really get any traction off Etsy. Then I started a TikTok thanks to you. I started a TikTok and had a video go viral. I'm from Kansas City.
32:27And so I painted a custom Chiefs jacket. And that video on TikTok went viral. It had like, I'm viral for me. I'm, you know, not a long shot. I'm not, you know, Charlie or whoever. But I think it got like 40, 50 ,000 views. And I was like, whoa. And then Etsy started like, cha-ching, cha-ching, cha-ching. And I was like, holy cow, what the heck just happened? And so - What happened is you started executing the things I talk about every day. 100%. Yeah, I executed what you said. And it did really well. And I ended up hopping off Etsy because they take obviously a portion of your fees. And I felt like if I'm driving my own sales through what you're teaching me to do, why should I give them a portion of my money?
33:12So I ended up creating my own website. Things were a little slow at first. And then I had another video go viral a million. I think it's 1.4 million views, which was insane. Again, my website, cha-ching, cha-ching, cha-ching. and then the following week Shonda Rhimes ended up sharing one of my art pieces on her Instagram feed and so then it was like again I'm like I tagged her just like you had instructed people to do I tagged her it was a Grey's Anatomy themed post tagged her she reposted it and it was insane so off of that this is obviously very new to me I have had several like influencers lifestyle bloggers message me wanting to get like some free product, a free jacket, free stickers, free art, all the stuff that I make.
34:04Is there a secret sauce? Free stickers. Free stickers excites me. What was that? Free stickers excites me. That's low cost for you for good exposure. Very low cost, yeah. Yeah, free stickers, yes. Free fucking jackets, only if they promise to post it and they're real big. Okay. There's no secret math. There's no formula. You have to go on intuition. You should audit them, see how engaged their audience really is. You know, maybe FaceTime them for two minutes. Maybe you can get a real connection. Free stickers all day. It's just cheap. They put it on their laptop or they share it. Even if they don't share it, let them have it around their life.
34:43There are people that have influence, you know? But it's just value exchange, you know? Like, if you decide somebody's worth a free jacket and that's right for you, then do that too. Influencer marketing will work for you. It's not a requirement, but if you have something as low cost as free stickers, I'm really into that. Okay, okay. Yeah, stickers and then my art prints, those are. You know what you need to do though? When you send something to somebody and nothing good happens, you can't dwell. You have to look at it at the macro. Okay. It's kind of like the TikTok viral posts. If you gave up after the first nine that only got 12 views and said Gary's an idiot, you would have never gotten to the time when the video went viral.
35:25Same with influencers. If you give up after like, you're like fucking Sarah, what a, fuck her. You know, she didn't, you know, like if you do that, you're finished. You need to be like Sarah sucked, Rick sucked, Johnny sucked, Jenna sucked, Stevie sucked, Ricky stuck. Oh my God, Amanda changed my life. Okay. Got it? Yeah, because I did. People get emotional. Natasha, people get emotional. They're like, ah, fucking Sally ripped me off. All her followers are fake, I bet. you know like like even if they posted and nothing good happened you're like fuck people get emotional there's no there's no fucking crying or emotion business yeah yeah and I did I had like 12 videos that got literally eight views so if I had stopped I wouldn't have had any success that's right okay my another quick question um so I had had an idea to do Instagram lives with my followers one-on-one basically like this, but teaching them digital art on their iPads.
36:23And, um, I have a business mentor and, um, they kind of kiboshed it. They're like, no, you need a charge. You need a charge for that. Like doing maybe like a 20 to 30 minute session. Your business mentor is a salesperson. Okay. I am a marketer and brander. I don't agree and I know you know that I don't agree yeah yeah oh I knew instantly I was like Gary's not gonna agree and I don't necessarily agree but my good news you won two to one yeah true true true true my other my the question though is there ever a time or of course yeah that I can charge for that or yes when you desperately need to okay You know what the goal is though?
37:11What's that? To never desperately need to. Yeah, yeah, yeah. And I don't desperately need to. I wanted to do it to create a community. Oh, by the way, you know what's gonna happen? You're gonna build a fucking community that's gonna buy your other shit. Okay. Your business mentor's transactional. Okay. Your business mentor's 101. Okay. If your business mentor's getting paid, you may want to reconsider it. Okay. All right. Yeah. I had a feeling. I mean, I listen to your podcast 24-7 and I implement and I've turned so many other people onto it too. And so - You've implemented it and good thing, you've implemented my free advice and a lot of good things have happened.
37:51Yeah. You're paying for that advice. I'd like to see what the ROI of that is. Yeah. Yeah, yeah. So true. Very true. I think you're 100 % right. And I knew instantly. I think you need to say, I think you need to write a nice email that says we no longer work together. That's my intuition. I could be wrong. Maybe she or he's bringing a lot of value. But if I heard everything you just said, which is you're selling things from exposure, I would never charge transactional$29.
38:32Okay. All right. Right on, right on. Talk to you. Thank you so much, Gary. See ya. Business mentors my fucking dick. Let's keep it going. When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored Jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications, and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a$75 sponsored job credit at Indeed.com slash podcast. That's Indeed.com slash podcast. Terms and conditions apply.
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39:46Devin, what's good? Hey, Gary. Thanks for having me. How you doing? Gotcha. Really good. Hey, so before I get to my question, I just wanted to give you a quick background on where I'm coming from. So about four years ago, So I quit my full-time job to start my own business. And I built that business up for the last three and a half years and ended up selling it about six months ago. When I started the business, I was just all about speed. What works, what doesn't. So we did a lot of like A-B testing. We tried direct marketing, direct sales, and I have a sales background. We tried, yeah, a variety of different things.
40:22What were you selling? It was a virtual reality events business. so we did b2b events like conferences yeah things of that nature um one of those things that we did like a b testing for was just generally social media hindsight that's probably something stupid to cut but basically we saw so much success in other areas that we just decided social media is not for us we're starting to get social media by nature is branding and marketing and sales and most people are looking for sales at first. It's a complete ROI math arbitrage. It's the last call. The reason I'm different than most people is I actually know how to build Nike, not how to sell 30 ,000 pairs of sneakers.
41:08Do you know what I mean? Yeah, no, I completely agree. I've been listening to you for three or four years. Honestly, I started listening right when I started that job. And I keep listening to you because I know social media has got some value, obviously, especially in the long term. But what I really like listening to you about is your passion, your authenticity, everything about knowing who you are. So that's a lot of what I've been absorbing. So I sold my business about six months ago because I had more or less not a change in passion. I was never passionate about that business. But I just wanted to start doing something I was passionate about.
41:44So I sold that and now I started a new business, which we just launched a few weeks ago. It's Sun Protective Apparel. So I had a few changes in my life last year where I got married. So that was a big life change. But then I was also diagnosed with melanoma skin cancer, which fortunately was removed. But I'm athletic. I did college track and field. I still I'm a CrossFit coach big into the fitness community. I'm always outdoors working out. And there was no shirts that could actually protect me from UV. So like that was like the market need I found. So I'm launching my own product. There's no better business on earth than when someone scratches their own itch.
42:23Yeah, so. It's my favorite, literally my favorite, literally my favorite way a business starts. Literally my favorite, number one, number one. Yeah, I mean, that's a big reason I started it because of listening to your content and hearing that over and over and over. It's like, what is my need? What exists in the marketplace or what doesn't exist in the marketplace that I can fill that need? So yeah, I jumped in, started it. So I have a fresh slate. Again, didn't do any social media last business. Personally, I do little to no social media. I don't have a personal brand. It's really just a way for – I use social media strategically to reach out to decision makers on Instagram, use that messaging sphere, use Twitter.
43:03But I don't have any personal preference. Yeah, and one thing I'm worried about, if you're using that, are you using it from your personal account or your brand's account? So in the past, I've used it from my brand's account. You know, one of the things that you need to keep in mind is how good that brand or the person shows up is a big factor in the conversion of that outreach. You know, like a highly attractive person, boy or girl, is more likely to get the person they're courting when they're out that they think is cute than one that's not. Same with social. If your shit is good on social when you reach out, good things happen at a higher percentage.
43:45So one thing to think, because you've got sales, you're a salesman, which I love. I am too. I get it. So you've got that part down. What's super important, and you can be very effective with this, like when you start reaching out to influencers or other people, if your brand's showing up proper when they look at who DM'd them, they're more likely to do something with you at a better cost, whether that's free or a discount. If you look like shit, or if you're not playing the game right, They're gonna charge you twice. You can see how the economics amortize out very quickly. I'm sure because you're a sales brain, you already can see why I just gave you a very good reason that your Instagram and Pinterest and TikTok need to look proper just on the arb on the transactional influencer marketing play.
44:31Yeah, so that's actually ultimately the question I had for you. So basically I have two blind slates. I have my business, I have my personal. I want to deliver all the content. So just start. Both. So is it more effective to do four hours every single day of my business or like two and two? If I only have, let's say I only have four hours. Why do you only have four hours? Help me with that part. We'll get to the other part. It could change day by day. But yeah, I'm starting a new apparel business. I mean, just the process of getting operations set up, sales. I see. I see, you're talking about four hours of marketing, not four hours in a day.
45:12Four hours available to dedicate to marketing. Oh, that's amazing. First of all, that's amazing. You went from putting me in a bad mood to in a great mood. You know what I would do? Not overthink it. Go with the flow. Being a personal brand is tricky. It might not be in your DNA. You might be self-conscious. You're like, what do I fucking say? Please look into the content pyramid I put out and watch the video, the document don't create. get that into your brain, here's the answer. One day, 30 minutes personal brand, three and a half hours brand. One day, five days in a row, four hours personal brand.
45:46Then for two and a half, people think there's a blueprint, there isn't. It's a net net game. I'm not, I want you to taste both at enough scale that one or two emerge, but look, a cancer survivor is inspirational, period. That is an emotionally, like, fuck man. and you can help a lot of people. Fuck selling shit. You're gonna help some kids. Yeah, that's why I started this. Right, you're gonna help a 16 year old. It's bigger than me. It is bigger than you. So you gotta do the personal brand but the apparel brand will be able to scale you when you hire two people. So the answer is both. Both, both, both, both.
46:26And don't over judge yourself on the strategy up front. There is no right answer. Just let it flow. Whatever you're fucking feeling, let it flow. And when you don't feel it, just like you didn't feel the fucking VR business anymore, switch it. So you get a little burnt out of doing personal shit and you go hard, boom, boom, boom, boom, boom. You know, that's why I love having a ton of shit. Sometimes I'm flowing on Empathy Wines. Sometimes I'm flowing on Wine Text. Sometimes I'm flowing Vayner. And then VaynerX has like fucking launched VaynerCommerce this week. Like, you know, I can't stop launching businesses because I need flow.
46:53I need flow. Yeah, congrats on VaynerCommerce, by the way. I was reading about that yesterday. It's awesome. Thank you. All right, bro. Wish you well. All right, appreciate you. Take care, dad. Thanks. Flo.
47:09Flo, Flo, Flo. It's really cool. Really cool business. I like where he's going. I'm really rooting for him. And his Saints signed Juwan Johnson, one of our VaynerSports most exciting rookies this year. So. Dustin, you okay over there? A little slow on the trigger. Well, I always like to wait till you finish your sentence. Thank you, sir. Thank you. I'm ready.
47:36Hi. Hi, Marianne. I met you in 2009, and I apologize because it took me way too long to listen to you. Well, listen, I'm glad you're here. Thank you. So I've been going through, jab, jab, jab, right hook on the southpaw. So I guess for me, it's really a left hook. And I understand on page 13, you talk about that magic blueprint that everybody wants to know when it's time for the right hook. And I understand that that doesn't exist. So my question is, what are the indicators that you look for of knowing when it's time to throw that hook? It's less about the indicators from the audience. It's more about the indicators in my real life.
48:24Like when Empathy Wines was done being made and it was time to sell, it was time to throw the the right hook and announce it. When Wine Text was invented, then went three months and I felt it was perfected, then it was the time to right hook. So it's less about you feel like your audience is there, it's more about the necessity to throw the right hook. There's never a bad time to throw a right hook. There's, I have a preference that the longer you can build trust that your hook will land more likely because most people, and you know this, are throwing right hooks from day one. but I would say that the indicator to when is more predicated on the business whether it's a financial need I mean there's some people that need to throw right hooks right now that didn't want to but their business is struggling in a COVID world and so I think that I think the right hook is predicated more on your business truth your need for dollars the longer you don't need dollars just like that young woman a couple of questions ago if you don't have to monetize your audience don't you know if I lost all my businesses you know maybe Tea with Gary B would just be a subscription business because I'd need to feed my family I prefer but I prefer not to throw the right hook and when I throw right hooks I try to make them not direct to what I do for a living I like that my right hooks are like sneakers and wine more than paywalls behind content because I've established that as a free part of my life so I have a brick and mortar and I'm working on pivoting to your model of content, free content to paid access.
50:02Yes, I love that. Do me a favor, Miriam. When you go to that, make sure when you're in your free world that you're really doing free. The biggest vulnerability to my concept of put out a ton of free content and then have a paid product is that the free content is horseshit. It's actually just manipulation to the paid product. I see it every day. 90 % of the people that try to execute that model suck at it because they're not giving their all in the free. The free is really just advertising, manipulation, you know, just flirting, just to the last part and then you gotta pay. What I think it really requires, it's kind of how I think about non-profit.
50:40I don't start businesses that have like a, if you buy empathy, we donate$5 to, you know, I don't like mixing. I like doing my thing and then quietly behind the scenes doing the right thing in my give back. I like that separation. Similar to the young men that started this show. Divide and conquer. When people blend stuff, they tend to get caught. So if you're a strategy goddess, which I love, do me a favor, really give everybody your best. Know this, the information's a commodity. There's nothing I don't say publicly that I say to my clients. It's the nuances of the details and the execution. Most people that want to sell content and think that they have to hold something back that they don't hear in the free part, it's not true.
51:24You're selling the access, the one-on-one, where I can ask an extra question, when you can ask an extra question. That's why this has been so powerful in comparison to my Q &A shows. I've had time to go deeper. I was on it for 31 minutes, 28 minutes yesterday with that guy, you know? So it's the depth. That should liberate you to give better information for free because you know you're selling access and nuances, not information. okay and it's understand yeah the access is where it gets what i would call into a real custom kind correct and you could do custom in a lot of ways you could have a scaled like 50 person group that all pay one thing you could that you could have it up tiered even in the paid part you can have the fifth you know the up to 100 people paying 100 bucks a month and then you can have the thousand dollar thing because it's one-on-one for hours more access more valuable okay um any other advice about having like a really big vision?
52:19Cause I know you have your vision about buying the jets. Um, mine's pretty big. Go ahead. What is it? Um, I want to end violence against women and children. So I think, you know, I think when you have such an altruistic, you know, it's funny, I have, I have a secret bigger mission than the jets thing, which is I want to reframe alpha male success to be around kindness and empathy. I think, Hey, you have to realize you you have no shot of accomplishing it before your death when it's that big. So when you're boiling the ocean, you need to enjoy the process and you need to know that you're just one tiny block in the building towards it and you try to be the best possible block you can be.
53:00I think when people have big goals, they get crippled by it and then they really just get into this mucky place. So I think you just need to be practical about how big of a goal that is and you need to push hard every day. Every day, every day I push hard through my private and public actions to put kindness and empathy and compassion and sympathy and warmth on a pedestal. And that's all you can do. That was one of my favorite moments, I think it was two weeks ago, of you and your dad, where he just grabbed your face and planted this kiss on you. And I was just in tears. It was so beautiful to see that.
53:34Nice is good. Like we need so much more light. Negativity, unfortunately, is much louder than positivity. and so that's why people are so stressed and caught up in what social media does because social media is just an exposure, an indicator, a mirror to who we actually are. It doesn't change us, it's exposing us. So if you have good in your soul, I feel like it's a huge requirement to share it and talk about it. Thank you and thank you for demonstrating that kind of emotional range. We need more men like you out there demonstrating that. So thank you. I'm on it. You're welcome. Take care, Marianne.
54:12Bye-bye. Bye. Let's keep this going. Curtis. Hey, Gary. Can you hear me? I can. Good. Really good. This is super exciting. Holy shit. So I'll just give you a little bit of context and then I'll ask, I have like two questions. One's a little bit more heady. One's a little bit more tactical. So just to bring some value and then kind of explain all this, like I moved out. I fucking, I don't rely on my parents as much anymore. I traded my car and I don't drive like a fancy car anymore. I live in a humble apartment. Well, my dad bought the car and he kind of values that stuff. And I understand he comes from that generation.
54:46Why did you decide that? I was trying to cut costs. I'm trying to live. You know how you live humble? I do. Why? Did somebody tell you my content? Why? A big insecurity I've always had was relying on my parents. And so when he bought the car, it's like, fuck. I didn't do that. You know what I mean? like it's not like I didn't you know so you were always there mentally you always had a discomfort with that relationship 100 keep going yeah um and you know I work that like shitty job that like that you talk about where I get to have all this time to do the stuff that I want to do but I get the job done um and you know I live in this humble apartment and the biggest thing is like I stopped valuing perfection um too when I start putting content out right so if you look at some of the stuff on my Instagram like I'm literally in my girlfriend what is your Instagram uh Kurt underscore DC.
55:37And so like, you know, like kickboxing videos and like, I'm literally in my girlfriend's room and there's like stuff on the floor. Like I don't give a shit. I understand. Yeah. So far you're firing me up. Like everything coming out of your mouth. I'm fucking loving. No, man, I've been following you for so long. And so, you know, my first question is a little heady and the second question is a little bit more tactical. I got it. The first one is, is like, you know, I've been putting content out for a while now and I, I believe that it is in my best, best interest to have everybody know who I am.
56:06Right. Like you say. And so I'm trying to capitalize on that opportunity. And the second reason is like, I just really want people to have that winning mentality. Cause there's so many people around me that have, you know, they're in like shitty situations. And it's like the analogy is like a sports analogy is if you're like down all these points, you know, you're, I don't know, your goalie's injured, all these, all these excuses, right? Like I understand. It's like you could fold. I understand. It's totally understandable what you can fold, but I just don't want that for them. Right. Like I want them to win.
56:31I want them to have that winning mentality that you have. And so, but I'm like, I've lived a pretty privileged life myself and I'm only like 27, right? So I don't feel 100 % comfortable like putting that out. Like when I talk to them, it goes over well, but putting the content out. But I think you should put out the content because you come from an incredible place. You are coming from a privileged place and you're speaking at it. You're gonna be able to hit people that I'm not able to hit because they can't associate. You're gonna have more credibility with somebody who was wildly entitled and privileged.
57:04And then you made the move. I talk about making the move because I've seen it bring so much happiness to people in that situation. You've actually done it. You have more legs to stand on talking about it at some level than I do, or at least from a different perspective. Because I feel like, for example, there's one guy I was talking to. I'm glad he's actually pretty responsive to it, but he's divorced and he's got all this financial pressure and stuff. And I'm like, dude, why don't you just sell your house and fucking do that stuff? And he responded really well, but I just feel like if I put content out saying that, like who I'm, I've never bought a house.
57:38You know what I mean? Like, I don't know if that's. Don't tell people like, bro, I never was a spoiled kid. Just cause you weren't it. You know, some of the best, some of the best, Bill Belichick was not a good football player. Mm-hmm. I don't think that you, I think you can speak to it from your perspective about it. I speak on two core things. Things I've lived, which is where I really spend my pocket, but then things that have become very obvious to me as a human observer. I'm good at that. You know, I understand that. I feel comfortable with what I'm talking about. I have hundreds and hundreds and hundreds of thousands of interactions with human beings that make me very confident.
58:20I think you're very confident in knowing that that person would be much happier if he minimalized and was able to breathe. And so you think it's okay to like put content out talking about that? As long as you're not full of shit. I don't think, I believe it, right? I don't think you are. I don't think you're gonna make pretend that you, you know, like you're gonna talk and you're gonna, yeah, I think it's, I think you're trying to help. Okay. I think you have a very unique perspective. Not only were you privileged, but I assume that also meant that you were around other privileged people and you've seen patterns.
58:55And listen, you see it. You saw it. I was on with Jared a little while ago. I'm like, hey, don't put me on a pedestal. All you have to do is deploy. Yeah, he was. All you have to do is just be humble about it. People, you know, I talk with such conviction and so Jersey and so much energy and so much confidence that people, you know, often don't like me at first or think I'm audacious or think I'm full of shit or think that I'm audacious. And I understand. And when you come with this kind of heat, it can come off that way. But if you really watch carefully, what makes me palpable is humility. So just be humble about it.
59:34Okay. And then the second question is like, you know, like I have all your books, right? And crushing it and all that stuff. So I'm trying to think of like brainstorm ways to maybe make like a little bit more money. Like I said, I'm living super humbly, right? But just to make like maybe 500 to like a grand more just doing this. By the way, I want you to make$38 million a second. If you learned it yourself, like let's not demonize money. Let's just demonize like being entitled to it or being subsidized by somebody else because it leads to unhappiness. Not because we're jealous of those people.
1:00:06So I think you should make as much money as humanly possible. Like let's not demonize it. Like if you earn it, that's a great accomplishment. For sure, for sure. But yeah, just like, so I have all these hobbies, right? where I build model kits, I do kickboxing. Like here's the Gundam, I don't know if that's cool or not. It is cool. Yeah, I don't know, I've been going off on all my hobbies and stuff. And I was just thinking, is there, if I could brainstorm things like that. You know what, listen, you're uncomfortably likable. So I, you're welcome. So I think you have a real shot. What I would do if I were you based on what I just heard, if you're a fucking kickboxer dude, and you got this great hair, and you fucking make models and nerd it out, I think you need to put your whole fucking world out there.
1:00:50Hey, I'm trying, man. Good, so you're putting out all this stuff you're doing, are you putting in your content, the model stuff too? Yeah, yeah, yeah. Good, so look, I think you keep doing that at volume. How hard are you going at TikTok? Not that much, like a little bit, a tiny bit. Yeah, dude, I can even tell you got some muscles underneath there, like dude, do some kickboxing fucking shit with no shirt on and you'll fucking be growing on TikTok. I think a little bit, yeah. Yeah, bro, you need to post on TikTok three times a day. Okay. Like if you want a prescription from the doctor, here you go, three times a day, TikTok, three.
1:01:26Okay, and then what do you think about, is a hobby shop still viable today? Because I don't own the intellectual property, obviously, of the models, but. Of course not, but you can make models and sell them. You can create your own model. No, I don't think a hobby shop is where you need to go at this minimal level because retail is not the place to go especially if you don't have a full load of money to throw at it. No, I think you should go on TikTok. You just watched a girl three fucking videos ago fucking make art on jackets and then make one TikTok and explode her business. True. I think you should make a Shopify store or make an Instagram.
1:02:04I mean, there's a retro vintage toy guy who just posts his toys on fucking Instagram and says$13, first person. Yeah, so you know what to do. I think, bro, I'm telling you, shirtless kickboxing and fucking like, you know, kit making on TikTok will change your life, three a day. I'm telling you right now. I'm telling you right now. I own zero equity in TikTok. I don't give a fuck about TikTok. If TikTok disappears tomorrow, you know me, you've been around, I don't give a fuck. I give a fuck about attention when it's underpriced that can lead to something that brings you happiness. You know me, I can tell you know me, and you aren't making three TikToks a day?
1:02:43fuck that bro i love everything about you except that part no 100 i agree i don't like that part i gotta do it what do you want i'll just leave no no go ahead i didn't bike videos are sick by the way i watched i looked at his instagram your fucking bike videos are sick dude why did you put that shit out that shit's fucking dope man holy fuck no but i just wanted to say i didn't even know kurt was gonna be on today and he never asked me can i be on the show but i noticed him following me the other day and I just, like something I saw on his page, I just liked his page and I was like, I'm gonna call him back.
1:03:19Is it because you're both very handsome Asian men? Is like, are we going kind of like subculture here? Like what do you guys - Dustin, you're a liking guy, man. Yeah, Dustin's super sneaky guys. I think Dustin's got a little handsome thing going on. Like right now this like kind of, you got this little like fucking like B-boy, BMX shit going on like Dustin. Like I've definitely gained more attraction towards you during this tea time. Thanks. Right back at you. Thank you, bro. Is it the beard? Anyway, Kurt, if you don't make, thank you. If you don't make three posts a day, I'm done with you. Yeah, I know.
1:03:50For sure. I get it. All right. Awesome. And then, yo, is there any way I can come hang out with you guys for like a day? Yep. Really? Work with Dustin. We can have a triple date. That's awesome. Thank you so much, Gary. Love you, man. See you later. Love you, man. Dustin, do not let that dude come to our office unless he's posting three times a day on TikTok. talk. I will be creepy and make sure. Thank you. All right, everybody. Thank you so much for watching. Please sign up for Wine Text. Please go to All In Challenge. Buy your raffle tickets. My raffle is expiring soon. I'm really looking forward to spending the entire year with somebody.
1:04:24Let's talk soon. I love you guys. See ya. Hey, everybody. If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention. And thanks for being part of this journey. See you later.
From the publisher
In this episode of Tea with GaryVee, I take questions live from viewers and talk about why the more separated you are in a family business, the more together you'll be. I share why the audience (not you) gets to decide what's average, and why paying somebody to work for you is a better education than a college diploma. I also discuss why the free content in a paid-content model has to actually be free, and my secret bigger mission to reframe alpha male success around kindness and empathy.
You'll learn about:
• Divide and Conquer in Family Business
• Who Really Decides What's Average
• Paying to Learn by Hiring
• Why Free Content Must Be Free
• Reframing Alpha Male Success