How to Execute a Live Shopping Stream

0:00This is the Gary Vee Audio Experience. Alright everybody, we're here for a very special show. This is the launch day of Entrepreneur Magazine with me on the cover. Rips, what does it say right down here below? Under the, you can do more. What does it say? Build more, earn more, and be happier. That's not interesting. The next line. How he runs 13 businesses. Finally. Page 36. Finally, the world is catching up to me not being a mascot or a motivational speaker. We're starting to get into the depths of the VCR restaurant group. Over 10 restaurants in four years, Crushing, Fly Fish, Capons, Ito. Finally, we're getting under the hood of VaynerWatt, my television production company.

0:43Eight shows in production. You'll be watching Hulu and Amazon and Netflix and see VaynerWatt. Finally, people are understanding that VaynerSports is one of the largest independent sports agencies in the world. Finally, people are understanding the magnitude of what VaynerX is. Just for context, everyone, my real job, you know, like my day job, I'm the CEO of the largest independent from scratch advertising agency in the world doing 400 million a year in revenue. Not valuation rips, revenue. That's more than my salary. That is more than you make. Finally, finally, finally, Wine Text and Wine Library still, let's call it what it is, still running the family business.

1:28and VFriends. Right? People think NFTs are dead and gone. We just sold a gift goat NFT an hour ago for$13 ,000. This is a business that is doing in eight figures, over 10 million, actually close to 15 million in revenue trading card licensing, comics, pins. Finally, there's at least an article, and by the way, it wasn't even written that way. Even that didn't actually go into the depths. It's more about juggling a lot of things, which I love. I think he took a very cool angle. He took, no not that one, this one, Rips. This one, the juggler, this is it. This is it, the juggler. Come on, Rips. I mean, juggling straight hundreds.

2:15Gary, do you actually know how to juggle? No. Just a well done show. We just figured, notice how there's only two balls in here and I got one. You don't know how to spend your time, you don't want to spend your time juggling. No, why would I be juggling when I'm juggling? Do you understand what I'm saying? Alright, now this show everybody is super fun because we're selling signed copies of the magazine. We teamed up with Entrepreneur. They wanted to get into live shopping a little bit. So we're selling signed copies. Now here's the funny thing. Started at$79.99 because my autos are not bullshit and we don't want to dilute our auto because we do that.

2:46Then we went to$39.99 which I alluded to on yesterday's show. But correct me if I'm wrong KP. Are we doing? We are, right? All right, everybody. Are we ready to start selling? I think we're ready. You sure? Yep. How many do you want to put up? I want to put up 100 just to start. Just to get a little taste. I want people to see this. Now, everyone, we're going$29.99. Signed copy. Couple things. First, these were not, this is not a collectible. Some of the magazines are going to be bent corners, this, that, the other thing. Like, this is, like, you purchase. Yes, this is purchase, no refunds. Meaning, if you're buying this as a collectible that you want to grade, you gotta buy with caution.

3:28You may not want to buy. You may not want to buy because these weren't made to be collectibles. They just have magazines. We signed them. Obviously, we went through them to the best of our ability. But,$29.99. If you've never bought anything on live shopping, on whatnot, say never bought in the chat right now. Friends that have never been on a live shopping show, you're about to see something that's gonna blow you away. We're about to put up 100 of these for$29.99. Watch how fast these motherfuckers sell. And there will be more. These are the first and only from the signed Entrepreneur Magazine.

3:58Everybody on Instagram, please take a screenshot right now. Take a screenshot right now. Take a screenshot right now because I'm signing off. Bring it to New York. Comic-Con have great stuff there. And I need you to go to garyb.com slash live because now we're going to be only on whatnot. Download the app. You need to learn it. No code for OGs. Right? $29.99. The Entrepreneur Magazine bought from Gary his second appearance on Entrepreneur Magazine. Can somebody charge this for me? Do we have that? Alright, ladies, you feeling good? M, KP, we feeling good? At the National, 100%. He will be at the National.

4:31Alright, here we go. You can buy in Brazil, internationally. It's going to be a lot of money shipping, but good news, we priced it so low, it's still worth it. Alright, this was, by the way, this is for Huda, right? I think we want to give away some of the magazines. We will do that. We will do that. We won't get that done. Alright, here we go. Should we do the first hundred? Everybody ready? Is everybody ready? If you're not ready, say not ready. Because it doesn't really matter because you're gonna have to learn how to be ready which is why I'm only doing 100. Let's do it right now. Ready? Ready?

5:02Let's go. Alright, can I count it down or are you? It'll show up at the bottom of the screen. Three, two, one. See, it's right there everybody. As you can see right down there, we've just put up 100 and we are sold out. Yep, that's how it goes. There it is. Yay! Woo! Yeah! 1.7 seconds. 1.7 seconds. 1.7 seconds. Alright, now we're selling them for$49.99. That's right. I didn't tell anybody, including the team, but now that$29.99 is sold out, I'm raising the price to what it deserves to be. $49.99 is what I'm actually going to do. I'm kidding, I'm kidding, I'm kidding, I'm kidding. I'm kidding, I'm kidding, I'm kidding.

5:45I'm kidding, I'm kidding, I'm kidding. I'm kidding, I'm kidding. It's just hard to keep the feet. I'm not changing it. No, no, no. There's not actually two left. I think it's just a glitch, so we'll get more of those potentially up for everyone in the room. Oh my God, everyone's face was so good. Look at this one. Look at that face. Look at that face. I feel focused in that. Like, what am I saying here? This is true. People ask me a lot about what drives me. A lot of people now think I'm successful, and so they're like, why are you still doing it? Why are you not on a yacht or golfing? or like why are you standing behind your booth for four days at the National instead of like being on stage and doing the bougie shit.

6:23It's because I'm a fucking dirt from the worm. I will never go to the penthouse. I like the basement. And it comes down to this. I'm curious. I'm curious of where I stack up as an operating executional entrepreneur for the game of entrepreneurship. It's the game. You know this better. You're starting to become the person that most knows it. I wonder who's buying a bunch to do the flip life. that's always like what the thing I'm always thinking about grade them I know I get it I get it alright this was good everyone's getting a chance to get it very nice grab your copy who's getting one who just got one who got one and we're sold out all 200 gone who here came and it's the first time you're watching live shopping and thinks this is crazy like you're just stunned how fast things sell who thinks it's cool say it's crazy if you think it's cool it is crazy alright Now, Rips, I need you paying attention.

7:16Everybody, ask your entrepreneurial question of me and make sure you use the question mark so we can do that. We can sell some mega boxes, right? Team, you told me I could sell like 15 or so. I saw the number, right? Let's put up 15 mega boxes. What are they,$59.99? I know a lot of people want this. Who wants to buy their first BeFriends cards ever? Here's an entire mega box. You get this entire box of$59.99. I know some of you want it. OGs do not buy it. OGs do not buy it. If you're new and you want to buy a box because you want to rip because you're already into Pokemon or One Piece or Marvel or Disney cards and you want to get, say new and buy in the chat so I can get new people to get it.

7:55Gary, do you use people's negativity as motivation? No. I take people's negativity as gratitude that I'm not negative to people. And then I deploy compassion and sympathy and empathy with the hopes that me going above their hate will show them that there's a stronger, better way and might eventually inspire them. Watch this. This is gonna blow you away. How many people here have actually left hate to me in a DM or comment and my graciousness and my consistency won you over over time? It was just that you were in a hurt place and now you're back. Say, that's me, in caps. I need people to say this because I need the vulnerability.

8:40I know everyone's saying no way, but watch this. that's, there you go, CG56805. Many of the people that I'm, tech, I get it. Many of the people, look at this, Rips. I think this confuses people. Right? Like, for me, the biggest issue that public figures make is when they get hate, they're like, fuck the haters, fuck you, bitch. Block, mute, delete. I'm completely on the other side of the pillow. For me, it requires compassion, It requires sympathy. It requires that I am grateful that I'm in a stronger place and I can step up for the person that's upset and that I triggered something because envy and jealousy and insecurity is running through their body right now.

9:29So that is my answer, my friend. Someone asked, what would you do to start a pillow business today and what pillow do you use? Great question. I have no idea what pillow I use. Mona literally said to me last night that I would sleep on a rock like instead of a pillow because I'm just like so all over the place meaning I don't ever complain or think. So that's where I am with pillow. If I start a pillow company I would produce 30 pieces of content a day and post it organically on social. If you had to grow a local service business from zero today with almost no marketing budget what would you spend your first 90 days doing?

10:04Organic social media content and spending$5 in ads on meta to do ads amplifying what did well organically in a three mile radius of my store. Hey everybody, hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show but follow the podcast. It'll make my mom super happy. Hold on, we're about to sell some megabuses. People want boxes. Real quick, I know I want to answer questions. Can we run the megabuses, Kev? 15 please. Who's buying a megabox? Of course, Saps Entertainment. Ready? three, two, one. List it. Everybody, 15 megabox is available right now for, ooh,$59 even.

10:50I like it. It took 90, Jesus Christ. I mean, I knew that was fast. You know, I get it, but that was super fast. That was like not even.1 seconds. Okay, back to magazines. Who wants a signed magazine for$29.99? Please put 29x1 if you're getting one, X2 if you're getting two X3 if you're getting three Who's getting a magazine? Let me know Okay so it's one, two, three He's getting three He's getting five Nice Foo Fighters, thank you Five, eight, nine, ten Twelve, fifteen Let's do 55 magazines 55 magazines Ooh A Garcia, I appreciate that A Garcia's trying to load up for the flip Alright Alright Rips, back to your questions or Sean R.

11:41Smith asks have you ever thought you were going out of business how did you get through it mentally? Never. I've never thought I got going out of business because I've never overextended myself to put me in a place of business and my great gift in life is I've always known how to make money. So my issue is not selling and making money in it would be spending too much money against how much money I brought in I've always been financially disciplined because I was an immigrant that helped me because naturally I think I could be a little loose but I've never taken the kind of risks that could put me out of business and I've always had the capacity to get dollars in so I've never gone through that.

12:15What's going on with the magazines? 55 magazines, ready to go. Excuse me. Here we go everybody, 55 magazines are pinned to the bottom. Everybody get your second for your entrepreneurial friend or get your first or if you're in flip life, grab them. Everybody, they're at the bottom. Half of them are gone in four seconds. Keep it going. and grab them, grab them, grab them. Thank you so much. And we're down to less than 10. Gary, what is the biggest risk you've taken that's become a success? What comes to mind? I'm sure there's many. When I invested in Facebook and used all of my savings. Literally worked 12, literally worked, literally worked nine years of my life getting paid dick shit by my dad, lived even less than dick shit to have savings, and then bet the farm on Twitter and Facebook.

13:01All of it liquidated. At 32 years old. so basically I had no just on the record everyone I had no savings at 32 years old after building a massive business for my father I had no savings at 32 years old think about that how did the investment go? it went well Rips quite well very well how do you advise people start to learn to use wait did we sell out? of the magazines? one left what do you mean? I don't see it maybe it didn't show me for us wait a minute I just want to make sure everyone's here for the magazine to buy who here is looking to buy one of these magazines for$29.99 put$29.01 $29.04 if you're getting four yes my dad loves me a lot Tiger Beckwood I built a huge business for him and I was his therapist full time while I was doing it there is no bigger fan of me than my father ooh 25 Geek Ahead is looking ahead to collectible magazines I think this is gonna work out for, this is gonna work out for people.

14:09This is gonna work out for, ooh, El Senor saying they're buying 50, fuck it, let's run it. Kev, let's see if the 50 purchaser and the 25 purchaser are keeping it real and let's put up 100. I miss DRock too, watch Williams. I'm actually, I was hanging with DRock a couple weekends ago.

14:30You guys good? Yep. Yep? So we're gonna put up 100? Jackie that's good you need more than four ooh Rye Mania also saying they're going 25 is calculated overextending okay in some cases of course overextending is okay if you're willing to lose I overextend a lot friends oh man magazine to the bottom real quick friends let me make this very clear to all of you I do a lot of high risk things as an entrepreneur I just always make pretend that it's gonna lose when I make the decision. Like, when you make a decision that it's not going to work out before you do it in your soul, that doesn't mean you're not optimistic.

15:17That doesn't mean you don't have hope. But when you actually can calibrate losing, like this is gonna not work out financially, emotionally, reputationally, I'm gonna break my heart, I'm gonna lose a lot of money in my bank account. When you go to the side, when you go like dark for a second, when you go Darth Vader for a second. I'm very optimistic, like an otter, but I go Darth Vader for a second and make pretend it's gonna lose. Then once I do that and I feel it, then I'm ready to do it because I ain't scared of shit. The reason most of you fail is because you're scared of the failure. The reason I'm always winning is because I've already accepted the failure.

16:00Yeah, that's it. That was good. I've already accepted it being a failure. It's really like that, y 'all. How many views or comments is doing well organically, giving you enough insight to know to put money towards it? I think it depends on the context of what you're trying to accomplish. Brand building, tens of thousands. Sales, it could be 100. It might just work in selling. And it's relative to your account. It's relative to your account. It's relative to your business. If you're selling concrete and you're repaving people's pavement in a local area, you might get 237 views and that might actually do well as an ad in a five mile radius and you might get three driveways for$15 in ads.

16:41Momo Yanks asks, how much should we, with a new business idea, how much should we feed into AI versus not? Six people have asked me about, do I have ADHD? I have no idea. Guys, I fucking was born in the 80s. We didn't diagnose this bullshit. Motherfuckers, I grew up in the 80s in Jersey in a lower middle class neighborhood. You think they fucking diagnosed this shit? The pharmaceutical companies didn't get in the bag yet to sell us shit. I'm an 80s kid. Who the fuck do you think you're talking to? I ain't Gen Z dick. Who the fuck knows what I have? I don't even think about that shit. Labeling is destroying you.

17:18I'm meeting all these people like, oh, I'm 55. I'm adult ADHD. I'm like, who gives a fuck? People are looking for labels often to create the excuse of why the thing hasn't happened. Yeah. You guys want to go deep with me? Do we want to go there? People are looking for labels the same way people use the word perfection. Who here has someone in their family that says they're a perfectionist? Say me. Say me perfect. We have a perfect character. Perfect Persian cat. Let me expose the person in your family that says they're a perfectionist. They're not a perfectionist. They're a bitch. they're scared of the judgment of their failure so they never do anything and the disguise behind something fancy called perfection there's no perfectionists they're just scared to lose so they try to act bougie and act like there's something special that's real fucking talk y 'all Scorsese says I disagree okay we're allowed to disagree and I disagree with your disagreement.

18:30Now what? We're at a stalemate. You're a juggler. You have 13 businesses. How do you decide what takes priority in a day-to-day of your businesses? It ebbs and flows. I over-communicate with my team. I have three admins, two chief of staffs. I now have an open claw that also is part of the team. I'm just ebbing and flowing kind of intuitively. but who here has more than three children? Three or more. All the magazines are, this is it. I mean, we're gonna sell more in a second. Who's got more than three? All the people that are saying, Corso, you don't have more than three children. The hell's Corso answering me?

19:11Corso, get in here so I can yell at you. He's just a troll. Yeah, Corso, I don't like trolling. Get in here. I don't know how many kids I might have. I mean, I might have went crazy in Alaska.

19:23Yo. everybody everybody I have no more megas y 'all you gotta see us at the National everybody who's coming to the National and ready to buy tons of wax we're going heavy with wax we have all sorts of boxes 25, 26 blasters, megas, hobbies sapphires, super stickers, hangers we're gonna go crazy alright let's sell some more magazines who wants a magazine? who wants a magazine at$29.99? let me know how many you're getting Say 29. Oh, Corso meant he's one of three. Got it, Corso, respect. Who wants a magazine? Why are the magazines popping up at the bottom? There's still some listed. Oh, there is?

20:05There's still a few left. We took it off for a second? Never unpin. It was always there? I just missed it? No worries. All right, everybody, look below. Seven more below if you want one. Grab your magazine now. Okay, let's go to more questions. I'm in the mood. Can we sell some hobby boxes? How many hobby boxes can I sell? KP, Jess, someone? Who wants a hobby box? And how much do we have them for? Can I do 305 like I did yesterday? We did 315 yesterday. We did 315 yesterday? Fuck it, I said 305 out loud. We gotta fucking honor it. We have eight. We have eight? All right, you do seven at 305. Seven.

20:43Seven. Gary, where can someone learn about your life and history, someone asks? I would go to Claude or ChatGPT and just ask or you can go to GaryVinertrick.com or you can Google me. You can go to, you can Bing me. You like that one? June 2017, nine years ago, you were on the Entrepreneur Magazine cover for the first time. What feels different to you this time around in 2026? What's the different feeling of you being on the cover the first time versus the second time? You're now a two-time cover athlete. Longevity. I would say not much. I feel like at the point when I was on Entrepreneur the last time I was already deep in my career like it wasn't like I would say the press I got in my early 20s was really fancy and fun WizKid WineBoy all that stuff I think the press that I get now you know I feel inherently underrated right now so I'm really happy Maha and the team at Digital Savvy deserve like they know that I'm really trying to like at some point get the right story out because I think I'm fascinated by how many people underestimate what I'm actually doing as a businessman and I don't need it for me which is why I haven't been focused on it for 10 years I need it for my audience because I think once they understand that I'm not a mascot or a motivational speaker or content creator it gives them more fuel to follow the tried and true principles of hard work, kindness, patience empathy, creativity curiosity, tenacity and so I think it gives more credence and I think they know about the monies and the followers but I don't think they understand about the magnitude of the work and I think that for a certain group that will inspire them.

22:34Someone asked, do you think that people burn out because they work too much or they don't work enough on what gets them going? Number two, I think they're doing the wrong, nobody has ever burned out in the history of careers when they loved what they did. has not happened there's been zero burnout of people who oh man Scouse and House I if you think that that's where I was going with what I was saying that's absolutely not what I'm saying is that somebody saying in the chat or Scouse you think that's what I'm saying about people with ADHD because I think you're incredibly bro you complete I'm sorry clearly I did not communicate anybody who's first of all that there is no blanket statement of what people are you don't need my validation scoose in the house for what I think or don't think you should give a fuck about no no I said many people weaponize labels to hide behind their insecurities or things they don't want to do you're more than capable of understanding who you are I'm not talking I'm talking in generalizations and trends in market I don't know you I have no idea who you are.

23:46We don't know each other. Right? And please, please, please I have no interest. Let this be very clear. I'm going to put this on wax so it can be clipped forever. My subjective opinion means nothing. For the rest of all time. Especially if I've never met you. But let there be no confusion. I'm incredibly upset with people weaponizing labels for excuses and laziness which then make it harder, my friend for us to help people like you that actually have it. It's very hard to help so many people in the world that have actual mental health when millions of people are weaponizing mental health to disguise their laziness or their entitlement.

24:31That's what I'm fucking angry about. And while I've got all 800 of you here, never look for another man's or woman's validation through their words to justify what you feel in your soul.

24:48Alright. That was an important moment. I'm glad I caught that in the chat. Love it. Alright. How many more times will you be on Entrepreneur Magazine? Three. You're going for five? Yeah, I need five. I'm going to be like I need five. Of course, excuse. And I'm so sorry if I gave you any anxiety or anxiousness or upsetness. I would never want to do that. I don't. First of all, I don't value my subjective. I value no one's opinion on anything when they don't fully know everything. So everyone's opinions and hot takes on everyone is a mess. I also talk in generalizations. For example, I know more lazy boomers than I know lazy Gen Zers.

25:28You know what I mean? Like, so like, you know, anyway, it's all that kind of stuff. Listen, even though like I'm pretty numb to my accomplishments and roses, there's also the contradiction part of me that's just like, this is so cool, can you imagine? like eight year old me on a lemonade stand if like the god of the future, if she came down and said psst little boy you're gonna be on the cover of the premiere kind of like entrepreneur magazine like yeah of course I'm always humbled but I'll be honest with you this is remarkable and feels amazing to me, let there be no confusion and this is real talk, this is not hyperbole the hundreds of you that I saw at Fanatics Fest this weekend that came up close to me and whispered like you got me out of a dark place or your piece of content got me to quit a job and my life is much better or I make much more money because of you and I can provide for my family and I'm helping my dad who has heavy medical bills.

26:17It is because of you and then I always say it's because of you because it's true. I'm spitting my stuff. Most of you don't take my advice. A small percentage of you execute on it. There is no question to me that the people that come up to me and say that my words have had a positive impact on the course of their life. Every individual stranger's one interaction with me saying that to me is dramatically more impactful and feels better to me than being on the cover of Entrepreneur Magazine. Entrepreneur Magazine for me is selfish. When one is telling me that, that means I accomplished a selfless act.

26:54And there's, I promise you the biggest reason so many of you are not accomplishing what you want is you spend way too much time on what you selfishly want and almost no time to how you can be of service of selflessness in fact many of you when you open this box right here right here i hope you get a selfless sloth because it's one of the most important characters in v friends the selfless sloth gary do you still invest the same way you invest in twitter uber etc not as much right now i'm predominantly investing in collectibles you know I texted I texted Rips about a week ago and I've dropped like 100k on a very new thesis of mine on physical collectibles I also bought oh you want to know Jess I'll tell you later I'm very bullish on buying VFriends NFTs I want to just keep buying my VFriends NFTs it's almost like a stock buyback I believe in myself the most I'm very bullish on comics I'm very bullish on collectibles I believe collectibles are inches away we're now in the red zone we're not at the 50 yard line collectibles is joining music, fashion sports, travel, food as the next lifestyle genre everybody's gonna be talking about it the boo-boos, handbags, vintage clothes Gary, DBL says how do you still sleep at night with everything you have going on?

28:16Because nothing matters to me, none of it matters what do you mean by that? I feel no pressure from all these things that mean nothing so what does matter to you? The health of my family

28:31Brendan asks how do we find out what truly lights us up so we don't burn out you gotta taste things you gotta try shit what's the weirdest thing you've ever actually tasted poop are you serious yes I've tasted poop you have it yes my own it was by accident I'm sorry what do you want from me we mentioned business Gary oh in business like metaphorically okay the weirdest thing that I what have I tried like I don't know I've tried a lot of things like things that I don't like care about like golf or like you know like business wise I've I'm the wrong person to talk about with this because I was guys I literally got D's and F's in school like do you know how hard it is to get D's and F's in school you have to try to get D's and F's or have a reading comprehension or something of that nature.