How to Future-Proof Your Business and Win with AI

22:07And if you don't do one of the two, well you're a bitch.

22:15Gary Vaynerchuk:So, I am asking. I guess, you know, on a side note real quick, I do not understand the concept of crying and complaining. We have become, like if I just can make a quick societal note for kicks and giggles this morning, we have become unbelievably good at wah-wah. I promise you everything that you're concerned about with AI or the macro government or things of that nature, How many people in this room are doing well this year financially? Make some noise.

22:49Gary Vaynerchuk:Great, thank you. Now what? If they can, then what is our complaint? What's going, AI's happening, macro economy's happening. Why did so many, one more time, if you were doing well this year, actually this is important. Who's off to a better start this year than last year? Raise your hand.

23:13Now what? Anyway, I'll go back to this.

23:18Gary Vaynerchuk:I need every person here. This is the most guaranteed way. The new technology stuff, I don't know your capacity for adaptability, for curiosity, for discipline. I really don't know. I don't know how long you're willing to hold your breath to learn all this stuff to get paid on the other side. The new stuff, why am I so good at it? I like losing in the micro. I am patient. I'm willing to eat the crap to get to the other side of the rainbow. Most people aren't. I do things that take me two, three, four years to get the dividends of my work. I was fucking making videos on Musical.ly when it was me and a bunch of 14 year old girls.

23:55It was creepy and I was scared I was gonna get called out but I knew TikTok was coming and I was prepared for the moment.

24:02Gary Vaynerchuk:Who here thinks this AI thing is a fad and no big deal? Raise your hands.

24:13Gary Vaynerchuk:No one. So let me get this straight. There's not one person in this room who thinks it's a fad and no big deal. But what I do know is that many of you complain about it, worry about it, give me all the societal reasons why you don't do it, why it's wrong. You don't think it's wrong, you're scared of what it's gonna do to you. You're not mad at it. You're mad at it's gonna take your money or your children.

24:45The first one, you can control. The second one's gonna get a little weird, as I told you. But I'm telling you right now, what is running through my head before I go into this Q &A is I'm just asking all of you, you're gonna have to pick one. And for whoever's a psycho enough to actually have their actions map their ambitions or the words that come out of their mouth, you need to do both. Who here is actually gonna double the size of the revenue in their business in the future of their career? Who believes that to be true? Raise your hands. Great. Then every one of you who just did that have to do both.

25:25You will have to do both. I do think the second thing I'm talking about really works for a lot of people here. I think a lot of you will actually get tremendous joy out of saying hello to former clients and things of that nature. It will be a nice life event. It's incredibly controllable. Again, you're gonna have to be self-aware. You know, you're gonna have to not be delusional about it. Some of your former clients don't like you. But you need to be strategic. You need to pick one of the ways to do it. But I'm telling you, here's why I'm doing it. I'm not telling you to do it because I think they're gonna re-up with you and you're gonna remind them and they're gonna be like, oh, I need you.

26:03I think if you really do it the way I'm saying, which is just be a good person and just say hello and just say hope everything's been going well or again why I brought up the Jets thing with me and Dr. Matt, some sort of reference. I mean if they're a hockey fan, exactly the time right now is to say what's up, gold medal, let's go bitch fuck Canada. You know that thing. I love Canada by the way.

26:28Gary Vaynerchuk:So I believe if you do that, if you do that, what's actually gonna happen is you're gonna hit me up. I'm gonna be like, oh that's nice. And then I'm gonna realize that my sister has some neck thing going on. Or somebody in my office needs a recommendation. You are just gonna be top of mind. When you reach out you are not looking for a transaction. You are looking to say hello. Let the chips fall where they fall. But I'm telling you, one more time, over a hundred former clients, raise your hands. like hi please if you don't mind. It's intoxicating to me what's going through my mind right now. You just do not understand how little time and effort it could take to say what's up, how you been, hope you're staying on the protocol or whatever you say, you know your shit, I don't need to know.

27:17I just need to know that you are committed. How many people are committed to putting in the 50, 200, dirt, 1950s hours to do what I just said? Raise your hand. And that, that, that doesn't take you knowing new technology. I don't have to hear an excuse, Gary, I don't get it. I didn't grow up with this. You didn't grow up with anything. You didn't grow up knowing how to drive when you were nine. You learned it. You didn't grow up with the internet. If you're one of those people, you learned it. You need to learn this AI thing. You must start using it. Please, it's a big deal. Final point. whether there's, this is very narrow, and then we're gonna go into Q and A.

27:59There's another platform that has really caught my attention and is gaining incredible steam. How many people here do not make social media content because they don't like the way they look on video or they're awkward when they're writing a video? Raise your hands, it's okay, be vulnerable, please. Raise your hands. Higher, because you're being weird about it.

28:21I'm empathetic to that. I will say one quick thing to all of you, and then I'll move on. We are not in seventh grade anymore. People saying you're ugly or not interesting or what have you, you do not need to be over the top and high energy. You could be monotone. There's many different ways to deliver information. I would like to ask you to try to get out of high school, but I won't even push you to that even though that's what I think. What I'm bringing up to those hands, and one more time, I apologize. I know doing this a lot, but I'm collecting data. The people that are awkward on video, but, that just raised their hands, but believe that they are good writers.

28:57They enjoy writing or they think they're solid at it. Raise your hand if you're part of that group. Great, so the people that just raised their hands twice, you must get very serious about spending five to 10 hours of doing homework on Substack. How many are familiar with Substack in here? Raise your hands. This is exciting, down. How many people have never heard of Substack before? Raise your hands. Most of the crowd, beautiful. This is what I fucking live for, I'm pumped right now. My friends, Substack is one of the most important new platforms of information. It is really a newsletter, email type, it's written content, it's become remarkable.

29:37In fact, I believe one person in here is about to make more money being a writer on Substack that charges$399,$799,$999 a month to their subscribers. like paid for information which is really rare in the last 15 years than they do in their practice. I believe someone in this room based on this rant in 10 years is gonna send me an email and say they were in this room today and they have now eclipsed in revenue their subscription revenue for their written content than actually the revenue they get from their practice. If you are a good writer, please go do five hours of homework and literally this is how you do it.

30:17You go into ChatGPT and you're like, Gary V just talked about Substack, I'm a chiropractor, what do I need to know? Enter. Information is now useless. It is literally a commodity. It is not valuable, yet people will pay for it if they connect with the person. Substack is an incredible opportunity for a lot of you. It will be a lead gen to your business. You will do the jabbing, not the right hooks. you will show up and write things that people should do. Tips and tricks.

30:49Gary Vaynerchuk:Things that you've observed in being in this business for 20 years. Classic mistakes that people make after they stop using your service. All the things. You know the things. You did not come here for this event and you don't know your things. Substack, do the homework. My friends, preparation, the theme of this, being ready for the moment is very, very interesting and exciting mentally. But if you are not practicing, let me put the framework of this talk into the way I think about it. I need all of you to take 2026 and make it an action year, not a thinking year. You want to grow or fix your business or make yourself bulletproof or be prepared for the moment?

31:35Well, guess what? Good news, everyone. They picked a great theme because the moment's coming. It's calling AI. and it's coming after you, but good news, you can take it and control it, like one of those weird stories where the sword's more fucking powerful than a person, and you can team the sword and weaponize it for you, or slice your fucking head off. That's up to you. I'd pick the first one. Thank you.

32:05Q &A, let's do Q &A. Gary, you've been following your stuff for a long time. Thank you, brother. Very detailed last year asking about podcasts and asking about that again. There's supposed to be 855 on our show. I'm on 770 right now. For your niche authority, for a niche authority podcast like Lion, Kyra Russell, serve your specific profession like Kyra 5, what's the biggest leverage way to turn a podcast from a content machine into an industry growth engine?

32:34Gary Vaynerchuk:More. How many, when you do your podcast, do you film it? Yeah, we do on-screen now. Great. How many clips from the podcast do you put out on social networks? We probably put out two reels per show and then the live one goes out to 20 platforms. Great. I think that, how long is an average show? 45 minutes. Great. I think that you need to put out somewhere between 25 and 40 pieces of content to seven different platforms and social to bring awareness to make it a machine. Game on. Thank you. You got it. I developed an app to help people with chronic dizziness. Okay. Dizziness? Dizziness. Vertigo.

33:20Yes, exactly. Okay, interesting. They get house down, they don't work. Yep. And to make sure there's accountability and culture and the answers they need, as part of the 12-week course, they have a weekly video call with me and my team. That's amazing. One to one or two. Love. The problem is we've got too many leads, there's too many people at the problem, and we're all exhausted. That's the stupidest shit I've ever heard in my life. Well, I'm trying to think, I need the right people, so we need a great team, or I can make an AI clone for myself, but my worry is that the AI clone, people don't do the work.

33:59Yes, the fuck do you think we're talking about here? So, I actually see people in America. So, there's any good people who visited the rehab in America and please go to touch. Yeah, just stand in that corner and let them all run up to you afterwards. No, I'm serious. Go in that corner.

34:17Gary Vaynerchuk:No, really, that'll work. See, what I'm doing, I'm being serious. There's a reason I'm doing this. One, I assume there might be seven to ten people that want to talk to me. I'm being serious about this 1950s and 2050 thing. He's just now standing in the corner. This is, but what I mean by that is, this is how you had a shit in 1957. You couldn't be like, call me on my cell, here's my email. You had like, he's now in the corner and like seven to 13 of you when I leave here are gonna go talk to him and if he sat back down, that wouldn't have happened. Old school shit works too. Let's clap it up for the corner man.

35:00Hi Gary, what would you recommend for people of my caliber who have grandchildren, you have a spouse, you need to learn, what kind of budgeting plan would you do in order to self-learn this process versus going out and hiring a company to do so? Zero dollars. Right, what time frame budget are you looking at? Now I understand. How interested are you not going out of business in the next 10 years? Of course, I'm not going out of business. How many hours do you work a day? Real talk, don't bullshit me, Doc. I'm actually like three days a week, I'm there by 10 hours. Okay, like... I love it though, I really enjoy it.

35:45Two days a week, I'm about five hours. Yeah, I mean, you have a fuckload more hours. The fuck else are you doing? No, really, I'm talking like, what are you doing with the other 100 hours a week? With my spouse. Which is amazing. How many hours are you with your spouse, Doc, during the week? No comment.

36:14I'm using you for everyone. Everyone here, do you take a lunch? How long is your lunch? Two hours.

36:26Gary Vaynerchuk:I have not spent two hours on lunch in 31 years, Doc. I'm being dead fucking serious, I don't eat lunch. I grew up in retail where we weren't allowed. Good news, I want to do that. Good news, you have unlimited time. This is about discipline, about doing it. I highly recommend you putting five to 10 hours a week. Literally the answers are free, you don't need me. You're gonna use AI to get good at AI and social. For free, Doc. and two hour lunches, that's fucking egregious.

37:00So I have a big corporate wellness company and I hear you completely, I heard you last year, staff up, staff up. I had over 20 employees. Today we have like six or seven. And so we almost tanked. We almost tanked. You can tell me - You are getting the, you did have the wrong people. Now, is there a way that I can use AI better? I feel like that's the position we're in right now. You're gonna have to use AI so that you can judge if the people are good at it. This is the biggest mistake people made about social the last 15 years. They didn't want to do it, so they let their niece do it. Or some kid around in the street, because they were a kid.

37:37And they didn't know how to judge if the person was good at it.

37:41Gary Vaynerchuk:So every mundane task is about to be AI. So you need to audit what, and again, you need to go sit down and literally use AI and say, this is my, like, so how many people use voice when they prompt something instead of typing it out? So, amazing, first of all, great job. I prompt sometimes that are like six minutes long. Here's my business, here's what we do, here's what my six employees do, I have 30, I almost tanked, this is what we do, this is how we do it, here's what Sally does. Like, you're talking for 15 minutes. Enter, you literally, at the end, say, what AI apps do I need to learn to then have them use it?

38:16Gary Vaynerchuk:The answers are free. The information is free. That. Thank you. You're welcome. Thank you, I'm Carl Case here. Carl. In 2015, I built a tech that displays a million jobs. I built Burger King, a mobile app, touch screen, key awesome websites, sold it to Taco Bell and Express. Amazing. 40 ,000 installs in three years. Amazing. And I wasn't conscious, I didn't care about the jobs I was displacing. Now I have an AI tech that's displacing call center jobs by the thousands. Yes. How can I encourage those employees to do something else instead of just saying, I'm sorry? By doing what I do. Make content explaining to them what they can do.

38:59What do you suggest for somebody that's only answered calls for businesses overseas in the past? How can I encourage somebody to do something else? There's two forms of people that do that. One that actually start doing vibe coding and AI stuff that actually puts them on the offense to get the microeconomics of SaaS and AI that beats them up. Or they go completely analog in 1950s and tell them to start a running club or a pickleball. I'm being serious. The world is going to extreme tech or extreme analog. Right? You telling someone in the Philippines who's in a call center by making content and being like, I am the human and there's many like me that are building things that are going to change your world.

39:38But here are three to four sources of ideas or people like Gary, or other things, or your own ideas. Like, you know what I know, which is the extreme technology thing.

39:49Gary Vaynerchuk:Like, people are wildly underestimating what the fuck is about to happen. On the complete other side, if we go into this efficiency world, as someone who's pissed as fuck at Doc for his two hour fucking lunches, I do see a world where we may go to three and four day work weeks because efficiencies are so high. The big companies make so much money that governments are subsidizing the displacement of work. Imagine if we go into a world where we're working three and four days a week, the biggest companies in the world that won the AI revolution are subsidizing some form of rebate back to us because it's so extreme.

40:22Gary Vaynerchuk:Stick with me here. That extreme capitalism has undertones of socialism. Just stick with me here. And let's just say everyone's cool with it and we're at three and four day work weeks. The fuck do you think we're going to do the other four days? If we go to four day weekends, running clubs, hockey, sports, the whole world is gonna change. I would tell you to tell them to become electricians if they can on the side. I really appreciate where you're coming from. You probably know this is what drives me to do that. I'm doing my thing but I'm also trying to contribute. I think you tell them the truth of whatever you know to be true.

40:58You're welcome. We said we did 472 posts yesterday. Yes. for this audience, how many do we need to be doing in order to be three, 10?

41:11Gary Vaynerchuk:Yeah, that's a great question. At bare minimum, if you're really going for it, one post that is posted on YouTube Shorts and TikTok and Facebook and LinkedIn and Twitter, right, so to me, you could do one, but it goes on seven platforms. If you did that daily, that's at least enough for me to be like, hey, you're not bullshitting it. The biggest issue for a lot of people here is they're only on Instagram or only on TikTok or maybe on both. And they're leaving Facebook, which is massive. LinkedIn, which is massive. If you make content, do you know how many business people like me are the people that need you the most because we're on planes all day and sitting like fucking idiots?

41:51Gary Vaynerchuk:We'll make that content, speaking to them. So I would take one. So that's what I would do. Thank you, sir. You're welcome. Mike. Hi Gary, I'm in the chiropractic PT Sportsman Clinic. We know where Whatnot's going. Where? In 1 ,000 or so. Nice. We know where Whatnot's going. How do we get the clinic on the Whatnot? Well, Whatnot is a platform that's live shopping. And notice, you know it's my favorite topic right now, but I didn't really bring it up here. I mean, how many people here sell a physical item? Raise your hands. So for everyone who just raised their hand, TikTok shop and Whatnot are very important because live shopping, the QVC-ification of social media is here.

42:37It's huge in China and Asia. It's now here. So you sell stuff? Like, you know, small products, but you know, in the medical field, we can't sell certain things. I passed AI and it didn't give me much. Well, you know, thank you, because I'm better than AI. I'm just kidding. I'm destroyed. By the way, my career is wrapping up too. Like, you just type in, like, what would Gary Vee say to this? I keep doing it. It's fucking right every fucking time.

43:05Well, you have to make something that you can sell. Like this goes back to like when I was crying about, when I was selling liquor and wine on the internet in 96, I couldn't ship to 30 states. I couldn't cry about it. I focused on the 20 states that I could ship to. You know, if you can't sell shit, like you're not gonna change City Hall, even though me and that gentleman there who's 82 are gonna try. Like, you just gotta live in reality and so you need to create a product you can sell. Live shopping's huge. Again, one of the biggest things that runs through my mind, one of the reasons I love this audience is, this is entrepreneurship.

43:39And I always wonder, what else can all these people be doing that's not just what they decided to do? Like, what is the moonlighting hour? Maybe the gentleman doctor is doing two hour lunches and only 30, 40 hours a week, because maybe he's not as passionate about it as he thinks. Like, he said he was still passionate, but maybe selling a hat or peanut butter or skis might really get him going. You know, so you might be able to, if you're asking me about what not, you're kind of curious slash interested in this space. But maybe you start a net new thing or something that's tangential to this. Even if it's just fucking merch about your place.

44:17Like, you know, taste it. Okay, this is our last question. This is from Colton. Sorry, gang. Hey, Gary. This is from the show of like Hands and Stuff. We're trying to read people in there 45, 65, maybe a little older. Facebook. Facebook, okay. I'm just like, is it volume that we're just not getting them? Yes. Or you might suck at it. Okay. So, thumbnail, first three seconds, the copy. The creative is the variable. Right? There's a, is it up there? If you go to garyvee.com slash attention, I literally made a 55 page deck for free. Not trying to collect your data, don't give a fuck. Pure karma, the shit that I'm telling you.

45:03Go to GaryVee.com slash attention,

45:06Gary Vaynerchuk:download that and do that. It is the volume. How many pieces of, you know, this is the same, you've watched me do this forever. People are not making enough comment. Ready, watch this. One, two, three. Why the fuck don't I have muscles?

45:34Gary Vaynerchuk:If you're posting fucking once a week on Instagram and you didn't even, by the way, I did, my first push was a little whack, the second and third was better. Like, if you don't, if you're posting once a fucking week on Instagram and it's not even a good post, what the fuck do you think is gonna happen? Where all of us are way short on volume and way short on form. You gotta get good at it. I spend hours thinking about my thumbnail. The copy I'm gonna write. Like, I'm in it. It's a skill to get 4 ,000 views versus 13. To get 40 ,000 views versus 4 ,000. To get four million views. So you've gotta get good at the things.

46:15That's why I made that deck. So check that out. Maybe it'll get you and the team better at it. But it's reps and form.

46:22Gary Vaynerchuk:You guys understand reps and form? it's fucking bad alright see ya everybody if you enjoyed this podcast please go back and look at the prior episodes they're loaded I appreciate your attention and thanks for being part of this journey see ya later