How to Get Your Music to Resonate With People

0:00This is the GaryVee Audio Experience. It's hard. It's hard. I know you know what to do. It's hard. It's like close your eyes for four years. Nothing good is going to happen for four years. So I just got out of a meeting. How's it going? Good. How are you? Really well. I didn't even know that Taylor was coming in today and it took me a second. You probably can see it. I'm like, holy shit. So this is super exciting for me even. What you're about to watch is a follow-up meeting to no question. Go, go, go, go. the most viral moment of the Ask Gary Vee show. Here's the full Ask Gary Vee moment with the follow-up interview that I just did or the catch-up that I just did.

0:37I genuinely believe in my heart and soul that for everybody, that 98 % of people that are 22 to 30 are about to get a piece of content that is fundamentally gonna change their life. So I'm not sure if you remember, about a year ago, I actually called in, well, I got called in to the Ask Gary Vee show. so I talked to you about a year ago. I'm from Buffalo. I remember.

1:08Hello? Hey Taylor, it's Gary Vee. You're on the Ask Gary Vee Show. No way! Yes way. Okay. Where are you from? Sweet. I'm from Buffalo, New York. I love it. Are you a Bills fan? Ah, unfortunately yes. Alright, I know you said unfortunately. We're not very good. I know. Well, listen, neither are the Jets. Don't worry. So what's going on? Nothing much. I basically would dying to ask you a question. Currently graduated college last May, and I'm trying to build my own business, brand, hustle, all that kind of stuff. Hey, Chicago. Class it up with Crocs. You know back to school is coming in fast. So why wait to find your new fave footwear?

1:55Step into a local croc store and step into your new look. Try it. Style it. Make it yours. Because the right pair doesn't just show up. It shows off. First day fits, handled. Walk out ready for whatever's next. Visit your nearest croc store today. And my question for you is, and I'm probably sure that a lot of people ask this or wonder the same thing. How do you get over the stump of you're graduating and you feel all this pressure because you're trying to build something but you're still so young but you want to do this fast and grow it big and I'm just in a rut and I can't get out of it but I have a hustle and a drive that I know I'll be able to build something but I'm just in this space that's not allowing me to.

2:47So let me help you. the space you're in is probably the macro micro issue. So it's macro patience, micro speed, right? So what do I mean by that? You need to be patient as fuck, Taylor. You're 22, 23 years old. Like what do you think's gonna happen overnight? Yeah, I know. So you need to be fast, 7 a.m. to 2 in the morning every day but in the big picture you need to realize nothing good is gonna happen for the next six years. Okay. And do you think that I should just try every good idea that I think I have and just go for it all out? Or do you think I should stick with one thing at a time? I think the fact that you've even asked that question that you should taste flirting with a lot of different things because you'll be crippled by the what if if you don't.

3:41Even though that's not the perfect formula to build the biggest short-term wealth because you should go triple down on one thing instead of being half pregnant on nine. Okay. Taylor, let me tell you something. Like, let me ask you the pressure. Who are you, like, are you trying to prove to yourself, to your siblings, to your parents, to the world? Like, who are you trying to prove that you're successful to or that this was the right call or you're going to make it? Like, that's what you have to figure out. Hmm, that's a good question. Like, what are you impatient for? Like, what's the problem?

4:15You want to buy a fucking Rolex? Like what's the rush? I feel like I've known that I'm meant to do something big. Me too. And I grew up in an entrepreneurial household. Me too. And so it's in my blood, it's in my bones. Good. And I feel like I watch all these other millennials hitting these huge, I guess, milestones in their life. What milestones? And then I'm just in here. Let's break it down. How old are you? I'm 22, I'll about to be 23. Okay, what milestone, please give me a millennial and the milestone they achieved that makes you feel like you're just sitting in fucking Buffalo. Well, I'm sitting in Buffalo, which is one thing I'm not happy about, but.

4:58That's right, because it's home to Buffalo Bills, piece of shit team, but before you go there, forget about sitting in Buffalo. Who's the millennial and what's the milestone that's making you feel like you're sitting there? Go, the truth, go. Well, honestly, there's people on social media, which definitely is not always true. But I watch, oh God, I guess the only thing on the spot I can think of is a Cardiashian or a Jenner, which is lame, but. Can we talk about this, please? Yeah, I feel like, sure. Like, you're telling me that Kylie Jenner's fucking trillion followers on Instagram makes you feel like you're just sitting there?

5:41no I feel like the fact that she's already got a business started that's super successful did you fact did you fact did you fact did you did you factor in the fact that her sisters and mom architected something for 10 years while she was a teenager that she was able to walk directly into that gave her a springboard and that she had the financial capabilities of deploying ungodly amounts of you know plastic surgery and the and all the other variable things that she's been able to do to create that culture and that financial benefit? Yeah. Did you factor in that her mom is a ninja architect of business and created that framework?

6:19Yeah, and I feel like not many people give them the credit for that. I totally think that they built this empire. I agree, but what the fuck does that have to do with you? It has nothing to do with me. I know. No shit. Remember how I, I don't know if you saw this where I said stop looking at your friend's shit or whatever the fuck I put on Instagram? Yeah. I don't know if you saw it or not, but it doesn't matter. You looking at the Kardashians is the most ludicrous horseshit I've ever heard in my life. Well that's just the first thing that can pop into my head. Great, give me another, listen we're here, we're here.

6:53Give me another one. There's a guy in London, I can't think of his name at the top of my head. I'm gonna stop you right now. Okay. Let me give you some, I was gonna say fatherly, I guess my father is 40, no. No, I'll give you some massively older brother uncle advice. You ready? Okay, yes. Every second you spend thinking about what somebody else has is taking away from time that you could create something for yourself. Yeah. You're losing. You're losing because you're laying in your bed looking at somebody's fucking glamorous Photoshopped picture of them doing something cool and you're envious and you're jealous and you're impatient and it's crippling your upside.

7:35yeah because that's where I want to be and I know I'm not there yet you haven't done shit I know so go do shit that actually gets you there so that you earn it instead of like you dwelling that you're not there and hoping something's gonna happen I don't know what's going through your mind yeah well I guess I'm hustling on the side but I don't think I'm doing enough I guess you definitely aren't doing enough if you have enough time to fucking consume the content of a Kardashian and some boy in London that's true Taylor listen to me Taylor listen you've got to deploy patience and you've got to love the process I'm addicted to the process of the battle scars the setbacks the lack of you know Taylor I gave up my entire 20s all of them imagine not doing anything fun or going anywhere for the next eight years including Saturday and Sunday that's what I did from 22 to 30 every day I spent 15 hours a day in a liquor store thought about a liquor store built a liquor store sold wine like spent every day like this last weekend don't lie to me Taylor what did you do this last weekend?

8:39What did you do fucking Friday Saturday and Sunday? Tell me the truth don't bullshit me. Yeah no bullshit I'm helping my mom right now on digital media on branding for her company Love you. And so I had a marketing meeting with one of the people doing that. Love you. And then I also How much time did you have how much time did you have for yourself on Saturday and Sunday that was not working every minute. Tell me the truth. A lot, a lot. I know. So that's the punchline, right? Now imagine this. When I tell you this. You spent more downtime on not your career this weekend than I did in my entire 20s combined.

9:19Oh shit, okay. That puts things into perspective. I think so.

9:30awesome I think so too yeah I need to just get to it Taylor you need to do me a huge favor if you really want to win and you want to come to New York in eight years and shake my hand here's what you need to do you need to stop giving a shit about what anybody else has and realize that if you put your head down and just work for the next ten years no glamour no new fucking car suitcase jewelry trip event no Coachella, no fucking new fucking sneakers, like fucking work, you will have it. And every time you care about one of the things I just mentioned, it will slow down your process of having it.

10:07Okay, so in less than eight years, when I'm a millionaire by 25, I'll come shake your hand. I promise you that statement itself made me 100 % guarantee that you won't. No. Yes, yes. That's how this works. Being a millionaire at 25 when you're 22 and you're at dick shit and haven't even started is inconceivable unless you fucking hit the lotto. What's the romance? What's the romance? I want to make, you know how everybody says, Gary Vee, when are you going to buy the Jets in two years? And then I reply, 20 years? I'm romantic about the journey and the process, which is why I'm actually going to pull it off.

10:43You're trying to be a millionaire by 25. How, Taylor? It's just a goal I've always had. Why? And right now with what I'm doing, I guess it's not. That's right. It's an arbitrary bullshit thing that means nothing.

10:59Yeah. Wouldn't you rather guarantee millionaireship by 36 than by doing long-term marathon running versus doing a bunch of bullshit sprints that guarantees never having it? And I promise you, a funny thing happens to your self-esteem when you're 31 and not a millionaire because you've been chasing fast fucking cash and you're now six years removed from not hitting your goal. your self-esteem starts fucking with your head. Mm-hmm, yeah. Listen carefully. I want to buy the New York Jets but when I clarify it to everybody, I want the process of trying to buy the New York Jets more than buying the New York Jets.

11:36Understand? Yeah. Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show but follow the podcast. It'll make my mom super happy. because ultimately that's the end goal but there's a process behind that you have to understand I don't give a fuck about the end goal I care about the process the enjoyment of doing it you're not enjoying yourself trying to get to a million bucks over the next three years no

12:09you're right oh I know I'm right I'm just sticking on this right now because I feel like we've gone into this deep enough that I might as well hold on for a couple more minutes to see if I can actually pull you through instead of you just being on this high of practicality for 36 hours and then going back to Instagram bullshit in 48 hours? I need to deactivate that shit. No, you need to learn to discipline to be able to put it in the proper bucket. Yeah. I just feel like I hold myself at this pedestal and it's crippling myself because I'm not actually doing the things to get there. Of course. So you're playing a fake narrative instead of putting in the actual work that's needed to actually pull it off.

12:49wishing instead of executing. And then what's happening is you're living a fake world to yourself, but you know it, which then changes your behavior in the way that you interact with others. It's true. I know. Like, for all my bravado now, I was real quiet in my 20s. People made fun of me. Like, you work in your dad's liquor store? I'm in Wall Street making$100 ,000. I got a BMW. I'm like, that's nice, Pat. Yeah. Do you understand the level of disrespect I have for Pat? Do you understand the level of disrespect I have for all those 20, 30, 40, 50 year olds flashing shit on fucking Instagram with short-term moves?

13:27I can't wait for the fucking world to melt. I can't wait for all these bullshit people to get fucking hosed out when the economy gets shit. Yeah, it's because they're short-term affording these things that are flashy, but in the long term it's not sustainable for what they're doing right now. Yeah, but meanwhile, you're admiring the fuck out of them. I know, it's a problem. No shit, Taylor. It's really bad. Taylor, you need to start fucking loving the process and the work and the grind. You need to start respecting people that are sleeping with four roommates and buying their t-shirts at Walmart.

14:01Yeah, you know what? I feel like I need that wake up, but I feel like I need to hit rock bottom and have that wake up. I'm too comfortable right now, and it's annoying the shit out of me. I don't think so. I think you're saying you need to hit rock bottom because it buys you more time to bullshit like you are right now.

14:22I never thought of that. You know what I mean? Like you know it's not working. You're just saying, by the way, let me go complete left field on you. You're a 22-year-old girl, woman. Like it's okay to enjoy a little bit now too. You've heard me say regrets. I don't know how deep you know my content, but once in a blue moon when people ask me the advice for 25-year-old Gary, the answer is go have fun, asshole. It would have been okay to go to Vegas or Acapulco or like do some dumb shit. Like do you know what I mean? Yeah, I think I've had my fun in college though and now I feel like it's time to work.

14:55Well, no, no. That's the bullshit PR version Taylor. The reality Taylor is still fucking in that zone. Hmm. Yeah. Don't beat yourself up. Don't hold yourself accountable to arbitrary bullshit fantasies. Just put in work and enjoy that. Enjoy eating shit and dirt and bleeding and the grind and don't give a fuck about what anybody else thinks, why you haven't done it, why are you doing that. Have four jobs. Fucking Wendy's, Walmart, your side hustle. Work, train, learn. Don't think you're a digital expert just because you're 22 and you have an Instagram account. Show me how much fucking shit you've sold with your digital social media skills.

15:39Okay. Do you understand? No, I do, yeah. You're just completely in the wrong game and I'm holding you on to this because you and 99 % of the people that are watching are playing the same game. I know, which is why I wanted to ask the question. I'm obviously not the only one. No, you're the majority and the massive majority. The question is, you just need to understand the following. You can trick losers. You're not tricking me. Good, because I want honest answers. You don't need my honest answer. You know you're not tricking yourself either. None of us are tricking ourselves. I just want to remind you that you might be able to trick your Uncle Hal and you might be able to trick your girlfriend that was in your fucking college with you, but you're not tricking a winner when you're bullshitting.

16:26Got it? Got it. So even if you're posturing and pandering and PRing yourself, no winner thinks you're winning. Yeah, because I'm not. I know. This episode is brought to you by Accenture. When your advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales, using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business. The result? Less time spent on operations, more time connecting brands with the moments and fandoms that matter most. Learn more at Accenture.com slash Spotify.

17:14Work. That's the answer to all these questions. Learn things, do stuff, try to sell shit, learn how to make money, work. Alright. I will. Was this good? Awesome. Thank you so much. Can you do me a huge favor? Yeah. Can you email me in 30 days and don't bullshit me? What's your Twitter handle? Or Instagram? What's your Instagram handle? I don't... That's fine. Instagram is at the fabulous journey. At the fabulous journey. Yeah. Me and my whole team and the entire Vayner Nation is watching. Oh shit. Okay. I'm going to smoke you out of your bullshit. Okay. Everybody's watching. Okay. I got it. Do you understand?

18:01Yeah. I like your blue dress. thank you I got it on sale I like that answer that's the best thing you said all fucking that's the best thing you said this whole time listen slow and steady wins the race you're only competing with yourself okay got it nobody else defines you not me not everybody watching not your mom not the fucking Kardashians you got it You can grind and be patient for 10 years every day and still be nine years younger than me and I would trade places with you. That's how amazing having time on your side is. Yeah, time's everything. So use it. I will. Good, see ya. Thank you.

18:54You're welcome. I'm super excited to be here. You actually kind of changed a lot for me. Oh shit. it. It's a little crazy. A little crazy. Tell me. I mean, it was such a viral moment. That, and it was kind of like a light switch for me. I used to be, you know, really gung-ho, super energetic, always working, grew up in my family business, all that kind of stuff, and then I don't know what happened after graduation. It kind of just went, eh. It's what happens to a lot of people yeah it's the trick it's why i'm so passionate about doing what i'm doing right now for all of you characters because i genuinely believe 22 to 28 22 to 30 is tricky times yeah i think the biggest thing that's happened in the last year since having the conversation with gary is complete mental shifting to like self-awareness and i mean he says patience but but really, be patient, has been the biggest thing for me.

20:01We're all so in our head, it's crippling. And what's really tough for me is that most of it is other people's voices manifested into your head. It sounds like your voice, but it's not. So having that call with you kind of was like a light switch. Woke me up. Did it wake you up from the call itself or all the collateral that happened after? because there was a lot that happened there. Yeah, both. Like the amount of like smiling faces right now on the other side of however DRock is going to edit this is like, you know, there's a lot of the, I mean, you were probably one of the most known characters, you know?

20:38Yeah. It's actually really funny because I got flooded. I remember. With DMs of people saying we're watching and the eyeball emojis, which was super intimidating. Of course. So hearing it from you. That was the point. I got hooked up with adrenaline. and then having that as the aftermath was like, That was the point, to create accountability after the fact. That's why I went there. It worked. So I ended up starting my own online business and I've slowly been trying to make something of it and I had a real clear vision of what I want it to be but when it comes to process and steps and like, okay, what's the next step?

21:22Like, what are those steps? That's not clear yet. No idea. Makes sense. I mean, look, until you're in that mode to be an operator, like running a business sounds great in theory. It's not. It's no different than anything else. Like in theory, it sounds great to be a chef or, you know, like there's just such a misnomer. This is back to like my big thing with 22 to 30. Everyone's like, I'm gonna start a business. Cool. But nobody says I'm gonna be an NBA player cold at 22. But it's the same thing. Like being successful in business is hard. Okay, so keep going. That was really cool because what I started last March with that is not what it is today.

22:03That's good. Which is really cool just to watch, you know, that. The progression. And what I have now are ideas and I'm starting to try to create like a campaign type of video. I want to create some sort of video that I could start to market. Facebook ads is not what I know. so I know people. So that's kind of where I'm going with that. What do you, yeah, go ahead. The question that I had though, I had a couple, but most specifically is how do you find that person to help you grow the business? Because I'm a very much, I know why I want to do it. I know the type of people I want. I know. What are you selling?

22:41So it started as an apparel company but I actually want it to be a community first. So I want to build a community that totally encompasses people who are like me, people who want to be entrepreneurs or they want to be creatives. Where is the community going to live? Global. Physically, where is it going to live? What do you mean? Is the community going to live in the comment sections of your content? I don't want it to. Is it going to live on an email? Is it going to live in a closed Facebook group? I started a Facebook group connected to the, I guess, brand's Facebook group. And I don't know how to begin to grow it.

23:19I just want to add some of the value. I think the thing that you have to think about is the following. It's the biggest mistake that so many young entrepreneurs are making right now. Everyone's like, I'm starting a lifestyle brand. I know you're not saying that, but you are kind of saying that. Let me explain what I mean by that. Cool. You're starting a community around conversation. What you have to first realize is if you're going to start a community and it's just about the organic community, it means you're not going to make any money the first couple years. So the first thing you have to decide is how you're going to live.

23:49and whether that's living at home and not having any expenses or having another job and doing it from six to two in the morning, both are cool. But you have to make, remember the switch, you have to start understanding right now that if you're gonna do this right, you're actually not gonna sell anything for a couple of years. Which is what I totally understand. Good. After the first year. Got it. After a year of that, I get it. Good. So you're in one big mode of creating community. I think a Facebook closed group is a great idea. I think building out an email list is smart. I think building out a text message list is smart.

24:26I think it's really smart to be deep into the comments section of your social and then extract them into first in line. Got it? Watch what I do, not what I say, right? But the biggest thing you first have to understand and the biggest fucking thing that people struggle with at 22 to 28 is being patient, is building towards something real. you have to realize how awesome it is to not have to ask anybody for money for three years because everybody else is asking for people's money. And I don't feel like I need to ask for money. Like I've never felt like I needed funding. Good. So then I would be honest with you.

25:00I don't think you need that. Now I can tell you I don't think you need your business partner. You need to build a community. Okay. You don't need an operations or business person yet. You're not doing business. That's true. Got it? So what you need to do is pour your heart and soul into conversations. I would highly recommend showcasing other people in the community. So I, if I were you, would do a Facebook Live every week with one of the commenters from the community because that will get other people in the community to comment more, which will make the community better because they're trying to win the golden ticket to be on the Facebook Live.

25:32Okay. See where I'm going? I like that. Thank you. Yeah. You're welcome. Those would be, I would just build, that's how I would do it. Okay, because I've actually, I wanna funnel a lot of my personal following into that group because it's kind of the same. So I would throw right hooks on Instagram stories. Okay. Swipe up, join the group. It's a good way to not, it's a good way to throw right hooks without throwing too many right hooks. Stories I think are more, you know, kind of like there's so much. It's kind of like Twitter. You should add something to your email signature with a link to it.