How to Stop Caring and Start Posting

29:40That has nothing to do with the end consumer. I haven't had a single competitor ever love me.

29:48I guess my question is, as we try to scale it, my disconnect is finding the next connection to find someone who can show us how to scale that in a way that we can maintain culture, but also keep the consumer mindset first. Well, first of all, I'm pumped that you're thinking about that. I mean, you're aware of what I've done with Claude and Chief Heart Officer, do you know what I'm saying there? Yeah, I mean look, I think you're, like even hearing you deliver that sentence, I think for some of the veteran business people in this room, like we weren't talking about culture 20 years ago. Like it was just get the results done.

30:24So to scale, I do believe you need culture. You know, at a thousand people, we have offices in Singapore and London and Chattanooga, Tennessee, like you've gotta really have culture. I think the fact that you're even thinking about it already means you have a shot at it. It means you're gonna throw money at it and you're gonna have an HR department that cares about the employees not as a disguise for the finance team to fire people. It's just intent. Like just even hearing how much you know, talking, seeing your vibes on the crew, this is just intent. The reason I always win is because I have intent.

31:01My employees first, my customers second, me third. That's a very easy way to win in business. I think we all know that's not how most people do it. And if you're sitting here right now and saying, me, I'm gonna start this business to buy a boat. Two, customers, because they're the people that are gonna give me money. Three, employee, you're gonna build a very small business.

31:26Yes, sir. Yep, stand up, bro. I'm sorry, I'm kinda freaked out. Don't freak out. My name is Ahmed, I'm 19 years old. I'm not really like a huge business guy. No worries. But my question was, I know you say to people who don't know what their passions are and try a lot of stuff. My thing is, where do you start with that? Okay, let's play. You're 19, which I'm so thrilled you're asking this question because it's super important. This thought that you need to have your life figured out at this age is laughable. This thought that we've created in society that 18 or 22 you need to know and you've got, it's like we've literally built society backwards.

32:14Like when you first get out of the school machine which maps zero to real life, you're supposed to go play real life to have a chance to figure out what you do. So where do you start? You start with what are you consuming and paying attention to when you have leisure time? Do you play video games? Do you listen to music? Do you like to go out and eat weird food? What do you like? That's where you start. So what do you like, Ahmed? What are you about?

32:45Good, let's start with comic books. Do you want to create comic books? Do you want to sell comic books? Do you want to buy comic books and flip them? Do you want to work at Comic Con? All of those things would be a good place for you to start. cold email and DM 850 different people that are players in the comic book world and one of them might reply to you and that starts your career. Like you could literally work for Funco tomorrow. You could literally work for Marvel tomorrow. You could. You just have to write 137 compelling emails and DMs and LinkedIn things. What's up brother? I thought you could literally do that.

33:21Yeah, bro, you can literally do that. Who's 43 and older? We couldn't do that, Ahmed. That's not how it worked when we were coming up the game. You didn't just like say, like, you know, actually, ironically, once in a while I come across an OG who's like, actually, I did do that. I wrote 800 letters. It took two months for me to get a response instead of two hours. But yeah, man, I mean, like, you know, in the comic world, there's the movie aspect. There's the actual skill of it. Like if you go, like if you like the drawing of it, you could, look, let me tell you one thing about winners. A lot of winners didn't get there by accident.

34:03So when you write a winner in email, your favorite illustrator at DC Comics, hey Sarah, I will bring you coffee, get your laundry, grind and bleed, just to intern or work at minimum wage, just to see how you do it, one out of every hundred of those people, that's how I hire, I hire DRock because he emailed me three times. And now he's DRock and people like call their video people DRock.

34:33That's his story, my man. So, my name is Christian. About a year and a half ago I started a quarterback development company in the Northeast area. Love it. You know, listening to a bunch of your stuff, I've always been kind of in the world of wanting to create content for things, but my surrounding people just wasn't about that so wanted to say thank you first off for like kind of being that person to kind of motivate me to go um so about a year and a half ago we started doing a podcast live podcast on facebook kind of started taking off um we started getting messages the company started growing um about a week ago we got a contract for the ayf which is american football in the Northeast to do all of their camps and clinics.

35:17So it's been super awesome. Also, my name came up for some high school coaching jobs. So it's been like the world has been kind of going crazy. I'm super happy right now. No, that can't be. So my question is, and it's just crazy that, you know, a year and a half ago, I dreamt about this and now, you know, this is actually coming out of my mouth. But my goal is to get into the NFL as a coach one day. and right now I see myself in a point of struggling between maintaining the company and then having to go over into putting 100 % of my effort into the coaching world. Maybe don't try to make the company as big as you know you can because you can't allocate 110 % of the energy to it.

36:02You're not looking at the company from the perspective of as an alpha, as a winner, as an ambitious young dude, you're like, I'm building this. You don't have to build it. Like so many people in this room, how many people here own their own business? Great, this is gonna really hit for a lot of you. There's a lot of people that you can talk to afterwards. If you guys see this man afterwards, tell them that built companies and they built it, let's say from zero to a million a year or half a million. But take, and they loved it. Life was awesome. But from a million to a million five, that like screwed it up.

36:36Like there's a Mendoza line where like, people don't understand this. This is why I push happiness so much. I'm thrilled that your business now does 3 million instead of 1.6 million but you used to love your life at 1.6 and you hate it now because you're managing or you're doing this or that or you're stressing I think you can control the size of your business. You can also bring someone in. You can bring in a partner. You can bring in a big time employee that gets bonused on net profits. There's a lot of hacks for you to go at this. You also can be very patient. Good. So then you shouldn't be stressed.

37:09If you say, how old are you? 28. Great. If you say, I'm gonna be in the NFL when I'm 42, guess what? It gets a lot less stressful when you're thinking in 14 year terms. It gets a lot less stressful when you're reading, when you're not reading other headlines, when you hear some 26 year old got the look to be the number two on the offense at the Bengals. All of a sudden you're frustrated. Don't worry about anybody else. Just like those friends around you that were like, nah, nah, nah, that won't work. Don't worry about the 26 year old whiz kid who's on Buffalo right now. That has nothing to do with you.

37:43Take it from 44, 42 is plenty young to get your first NFL coaching job. Trading at Schwab is now powered by Ameritrade, giving you even more specialized support than ever before. Like access to the trade desk, our team of passionate traders ready to tackle anything from the most complex trading questions to a simple strategy gut check. Need assistance? No problem. Get 24-7 professional answers and live help and access support by phone, email, and in-platform chat. That's how Schwab is here for you to help you trade brilliantly. Learn more at schwab.com slash trading. When you finally find your thing, you want the whole world to know about that thing.

38:22So you use a thing called Canva to make it an even bigger and better thing. Whether you want to create flyers for that thing, make presentations for that thing, or design merch for that thing, you can do anything. So people can see your thing, feel your thing, love your thing. The next thing you know, it's a thing. Canva, the thing that makes anything a thing. You understand? Our relationship with time is something we really have to start talking about in a society. It just, it will take a ton of anxiety out of the system. Bro, in 18 months, you've accomplished more than a lot of people have accomplished in their life.

39:05Got you, bro. Yes, ladies. Ladies. either, whoever. What's your name? Rosie. I am a financial advisor. And I'm new in the business. I've been living in it for three years. But I'm the only team in the office. I have no offense to the white haired men in the room, but I have an office full of that. So they don't understand. So we need to be doing this. We need to be doing that. And the other thing that we face is because it's the financial industry, it's very heavily regulated with what you can say and can't say. I'm very aware, but people use regulation as an excuse to not do. Well, that's what I'm saying.

39:46So how do you combat? You execute. How do I combat the? By not talking to those old dudes.

39:55Very simple. Don't look for permission. Focus on execution.

40:03There's nothing more, my whole life I was told what I was doing was wrong. It was crazy to launch an internet site for a liquor store in 1996. People thought the internet was a fad. Forget about is TikTok a fad. Some of the OGs in here know. We debated if the whole thing was a fad. Right, and then I did email instead of catalogs and that was not smart. What's email? And then I bought Google AdWords and I was spending more money on Google AdWords than I was spending on direct mail and newspaper ads and that was stupid. and then I sat down and started filming a wine show on YouTube a month after YouTube came out and people thought I lost my mind let alone that it was stupid and then I took all the money I had in my life that I saved my whole life and invested in Facebook and Twitter five years before they became public companies and all my financial advisors and family and everybody else thought that was stupid.

40:56I'm only excited when people tell me it is stupid. That's when I know I'm about to do something smart. Yes, sir, in the back with the wild shirt. Ethan?

41:16You said you launched yesterday? First day. Epic, go ahead.

41:31Okay. I started watching you last year and I was the same one. And so I want to build a platform that people can achieve their dreams. Because, well, I've always known that I could and I lost it. And so essentially why I'm here is I want to schedule a meeting with you.

41:57It's not about what you can bring to us. It's about what we can bring to you and your community. and what we can do for people that want to get their dreams and pursue their dreams. We live in the air as anyone can do it. We're not going to agree. If people doubt themselves right now, are people willing to get their lessons? Agreed. So in a world where I've got a lot of things in front of me and as you can imagine, this pitch, though much more fun in real life, happens 8 ,000 times a day, here's what you need to do. You need to email me. I'll read it tonight because I have long flights. Gary at VaynerMedia.

42:34You need to put in the title, I'm the dude with the weird shirt that launched today. Because then I'll see it, right? I'm the dude with the weird shirt that launched today. And you need to articulate what you mean on the value exchange. And then if it's there, I'll fly it in New York. Good. Yes, sir. My name's Will. Will. Awesome. Awesome. So, my idea for advertising, you know, because you said it's skill or finance, and I'm just kind of wondering if this is like a good idea. I'm listening. I hand out pieces of my apparel, and you have to have an Instagram account, pretty much. And so I'll hand out a piece of my apparel, a shirt or something, and I'll say, listen, put the shirt on, do something badass in it, tag me, take a picture of tag me.

43:24Yes, yes. So that's kind of how I'm getting my ads out. I love that. Yes, that is a very good idea. Can I give you a shirt? Yes. I can do that.

43:40You can definitely give me a shirt.

43:46Is it a medium? It's a large. I won't wear it. Somebody else out there? Get me a medium and I'll wear it. I'll get you a medium. Where am I going to send it? How should he do with DRock? You know what, DRock's right in front of you. I got a message on you on Instagram. I get 80 ,000, he gets 8 ,000. It's all screwed up. DRock will give it to you right now, the info. Like, DRock, send it to Attention Lou, and then I'll wear it. Can I get a picture? Yeah, you can get a picture. Me too.

44:19Yes, please.

44:23Press the clap button. What?

44:28Real pleasure, man. Yeah, dude. This guy's fucking huge.

44:36How are you? Hey, Gary V. Yes. My name's Colton. Colton. This is my brother Cody. Cody. And we come from a father-son company. Our dad started a B2B medical distributor like 20 years ago. Okay. So now we're kind of taking that over. Okay. We still do a lot of direct mail. Yeah. A couple thousand pieces a month. We started LinkedIn this year. Yeah, what are you seeing? What's happening on LinkedIn? Good, so we've got about 4 ,000 followers, we get about 5 ,000 views on our videos. How often are you posting? Once a week. Once a week. So we need to do nine a day. My question is about targeting. Yep.

45:13We're all B2B, so we can read LinkedIn. As you know, you can run LinkedIn ads against people's job descriptions. Have you done that yet? That was my question. Is that something we can understand ourselves? Yeah, I got a great way for you to learn this. I'll give you guys, if you guys want to learn this as well, I'll give you the website. It's G-O-O-G-L-E dot com. But what's really pumped it, why I'm really excited about this is you guys, clearly you're capable, can literally, this is crazy, you can literally go to Google and say, how do I target specific professionals on LinkedIn ads? Enter and have unlimited ways to figure out how to do it.

45:52It's not the tactics, it's the knowledge of. The knowledge of knowing that you can target people on LinkedIn. LinkedIn makes direct mail look like child's play when you understand it. Then when you really understand it and you realize that you have to do different content for different doctors in different sectors, in geographic, gender, race, mindset, it gets real gnarly. You understand? And you can target specific companies too, right? Yeah, you can, and the way you do that is you target a specific company, all the employees, and the ad, the piece of content starts, does your head buyer know, does your accountant know, like, you see where I'm going?

46:35So what you're trying to do is get the employees to forward it to the CFO or the CIO or the head medical device buyer, I don't know what that terminology would be. You see where I'm going? You can literally write the words to say, does your, if you're selling SaaS to financial services, you can literally write, along with the video, or the PDF or whatever you want, you gotta try different stuff. Does your CFO know that she can because you even know that the CFO in that company is a woman? Like you can do such smart stuff, people don't. All of this is just like health and wellness. Would you like to be healthier and better shape?

47:09Let me help you. Eat well and exercise. Every day. Meanwhile people are like, ass implants, steroids, like apple cider, celery, like people are looking for the hack. Because people don't want to put in the work. Yes sir.

47:34Michael. 25 from Scotch Plains, New Jersey. Get out. That's awesome. I go to Scotch Plains. By the way, that's my favorite other thing, side hustle life. You could be 20K a year garage selling on the weekend selling on eBay. If you need some side cash, garage sales. Anyway. I'd say you watch all your content but you always tell us not to, you know, go out and do so. That's what I try to do. Mine is kind of a two part question like his. Since I'm so young, I'm 25, I kind of have the pressure, you know, get a job, get out there, you know, all, you know, you see Instagram, everyone's doing everything.

48:10And when you say go out and taste. And for me, that hit me, you know, a little bit later. for me to go out and taste. I did. I'm in sports. Sports management is what I majored in. Then I went back home to do real estate with my father. Tried to do that and really felt like that wasn't for me and my passion wasn't for me. Good for you. Good. So I'm trying to go back into sports now. Good. Still trying to find my way there while I don't have responsibility and all that. Exactly. So my thing is, it's like there's different avenues that I've always been working at that. I thought active, military, sports management, like they're all over the place.

48:42So my question is, my two part question is, someone, I've always felt like someone had to allow you to taste, you know what I mean? Yes. Say, oh I wanna go out and taste, I wanna go out and do this, but someone has to hire me to do that, someone has to read my resume to do that and getting past that barrier of trying to, oh I wanna try this, but I have to get through somebody to do that, is the first question. Second question. The answer to that is yes and no. Okay. Right, first of all, back to some of the things I've already alluded to here, back to Ahmed who's sitting next to him, I saw him.

49:14Notice what I said to him that he has to reach out to 137 people. People come at me and they're like, Gary, I wanted to be a sports agent and I tried really hard. I'm like, cool. Barry, how did you go? He's like, well, I submitted to three places. I'm like, three? Like, yes, there are gatekeepers for certain jobs potentially for you to taste. There's also 7 ,000 of them. So A, have you asked all 7 ,000? That's A. B, in the world of content creation and zero startup costs, one could potentially, if they can afford to, one of the reasons, it's funny that we're segwaying off the garage sale thing.

49:53One of the things I tell a lot of people is get a job at 7-Eleven or do garage sale just to maintain your lowest possible cost of living so you can start the thing that makes you happy. And to your point at 25, seven years from now, you'll be 32 years old. Do you know how young 32 years old is? Anyway. The second part to that is I have to get up on the entrepreneurship thing. And the thing that for self-awareness you always preach and I've always tried to look inward in self-awareness is a while ago, and I still saved it on Instagram that I always go peek at, is to find out what kind of person I am.

50:28You always say for a hungry dog, someone that's been fed doesn't know how to go. Correct. And that really stuck with me. I'm fortunate enough to have Yeah, that's right. So I don't know if I was conditioned. You were. Of course you were. Of course. Both. Both. Long before I came along or anybody else, the nature-nurture thing has been established. So I don't know you well enough, but when I was five, it was not necessarily that my parents, we were very poor immigrants, but I still thought it was more fun to go shovel people's driveways when it snowed than build a snowman because I wanted a dollar.

51:11That was my chemicals. Then I was conditioned because when I was 11 and said, mom, everyone's getting Nintendo, she said, great, go buy it. I was like, all right, gotta go to work. You know, like, so for you potentially, it's the complete opposite, which is amazing. Maybe you didn't have those chemicals and then on top of it, you had the great fortune and there's nothing wrong with that. None of us picked our paths where you were fed. So yeah, it's probably more unlikely that you want to go and grind it at zero and build something for yourself and deal with all the fear and anxiety and loneliness and grind and dirt and blood that comes along with being an entrepreneur.

51:50Not the popping bottles and flying in private jet entrepreneurs that you see on Instagram that are completely full of shit. Sorry, Jim.

52:01You got it, brother. I'm Mike Portia, my partner Andrew. Hey Andrew. You've been a huge inspiration for us. We created a content creation video photography company on social media. It's actually our two-year anniversary, so it's crazy. Congrats. First, my question is, you talk about posting a ton of content. Yes. On multiple platforms. Yes. And a lot of times, we don't know what to post. And one thing we've seen, and I want to know if it's a small sample size or if it's like something you need to do. There's a lot of times when we post personal content, personality content, whether it's like Freestyle Friday or XYZ, it gets a lot more attention, comments, shares.

52:43Humans like humans. Yeah, and is that something that a lot of us should be focusing on too as we build that brand? If you like it. A lot of people are very shy and introverted and don't like the attention from other humans. I don't think they should be making videos. Yeah. Second part of the question was, can we take a selfie with you? You can. Real quick, because I want to give an answer that will help a lot of people. Did you ever see that interview I had where I came up with the first time of documenting, don't create? I really think people need to think about that. Just make. People overthink.

53:15They think they have, even the way you structured it, you're like freestyle, you're making everything like shows or structuring it. Stop thinking. Start making. Cool, get up here. Let me get on this side. Yes, ma 'am. Hi. I'm a Jersey girl. Love. Love? I worked at the Rutgers and worked in football there. Love? You grew up in Jersey? Yes. Where? South Jersey. Yeah, I know it. And I cheered for the Jets. Amazing.

53:45I'm listening. I can multitask. Entrepreneur over here.

53:57Tomorrow morning is knocking. Stock your fridge now. How about a creamy mocha frappuccino drink? Or a sweet vanilla? Smooth caramel, maybe. Or a white chocolate mocha. Whichever you choose, delicious coffee awaits. Find Starbucks frappuccino drinks wherever you buy your groceries. This episode is brought to you by Palmolive. Family time isn't just the big moments. It's weeknight dinners. Sitting around the table, everyone talking all at once. So when the plates are empty and the sink is full, use Palmolive Ultra. Palmolive's most powerful formula removes up to 99.9 % of grease, leaving your dishes sparkling clean.

54:32And the new convenient pump makes cleaning even easier, so you can spend less time tackling dishes and more time together. Shop now at palmolive.com. Thank you. And I've got so many people here. I was just saying hi to everyone and just putting myself out there. Good for you. but I want to know about two things actually. YouTube versus TikTok, would you just... Both. Got it. Thought that was going to be the answer. And two... But know this. TikTok is a crazy place right now. Yeah. In a great way. Absolutely, yeah. In a great way. I have given the same advice my whole life. I am very basic. How many people here follow me on Instagram?

55:21Thank you. So you guys know, I love putting up videos 10 years ago, a little chubbier, younger version of me saying the same stuff I'm saying right now. So I'm saying that for the people in the room that don't know me. What I'm about to say matters a lot. In the history of my career, the organic reach thing, the nobody knows who I am, I want to talk about Alabama football, nobody knows who I am, I have zero followers, MySpace, Twitter, Facebook, Social Cam, Vine, Snapchat, Instagram, LinkedIn, YouTube, None, not a single platform has even been remotely close to what's happening on TikTok when you post your third post and 800 ,000 people watch it.

56:03Now it's already, I don't know if you noticed this DRock, it's already declining, because here comes the content, because there was so much attention compared to content, but you would destroy it on TikTok. Thank you. Yeah, if I were you, I would make three TikToks a day. Okay. The way I think you get to the question they had, which is like, what do we make? I think you look at what's on the explore, like the trending page. And the biggest mistake people make is, they hear this, they go home, they're like, screw it, I'm gonna do it. I'm motivated, Gary's so motivating, I'm gonna do it. And they're like, they've download TikTok, and they're like, then they're like, now what?

56:40Two things. One, back to that crazy website, Google, it's crazy. It's an epic one. You know, what works on TikTok, enter, read for three hours, but way more importantly, consume TikTok for five hours and then make a decision. Don't call your 11-year-old niece and be like, what's this TikTok thing about? She's gonna tell you from an 11-year-old's perspective, you're here for business for building a brand. You're coming from a different angle. Consume it. That will help you know what to make. What's that? Do you have a TikTok account yet? No, I don't, but...

57:28I love attention. It's really hard for me to talk to you because I admire you so much. I've done this a couple of times. Thank you. I'm freaking out. And I'm obsessed with adding value. So like, guy with a shirt, I wanna help you, man. I'm obsessed with connection also.

57:45As I've done it, I'm obsessed with the shirt. You know, as I came into your content, and how you're like the Pied Piper for you don't have to be a jerk to win, and empathy, and like the alpha guy that preaches, you know, value and kindness, and it's what I've been doing all my life, so I dove in two years ago. I'm like the butt of your old joke and like the hero story of the new thing, right? Like coddled by parents. I had to completely unlearn that, like my man over there. You gotta unlearn it. You gotta like get born, don't get dirty. you gotta eat, you know, like I don't wanna cuss because I know that you're - Nagy will beat us up, yeah, he's tough.

58:20And then restart again and iterate, right? And real quick, I apologize. Let's not demonize, like none of us picked our spots. Like I didn't pick like, hey, I'm gonna be born in Russia and then come to America. Let's definitely not over demonize people that had great fortune of being in a situation. They just have to decide what they want in their lives. Like, you know, we really need to deploy self-awareness. not everybody's supposed to go on and be an alpha number one and build something big. Like there's a lot of ways to skin it, but nonetheless, I just wanted to add that because I didn't want that theme to get too far away.

58:51Keep going. Cool. That being said, man, the big connection point for me, I'm like yelling because I'm Hispanic and I yell and you're close, whatever. The big connection point for me was like when I realized that content is like networking on steroids. Correct. Everything you do person to person and I put on content and put it out. Yes. And I'm learning so much from you and then I'm like reading the Steve Jobs book and I'm like, bro, I'm just learning from you like it was an audio book every day, all the time. It's the plan. For free. And then you release a library that's searchable. Yes. Right?

59:24So like I just wanna, man, I want you to like talk about that searchable library. Okay. It's so valuable for people that can see that and how you put that together. There's two people. There's people that can't make content, there's people that make a ton of content and they don't know what to do with it. So the categorizer would be amazing. So, thank you. I don't wanna give you a B. Please. I know you like being a B. I do. This is from the charger that we gave you last night, bro. I love it. Thank you, man. Thank you. I love you, bro. So, the search engine, we transcribed all my words into metadata from every single video I've ever put out in the history of my life and then put it into a database and made it searchable.

59:58So we have a search engine on our website. I'm still not even promoting it. You know what's so fun about playing the long game? You're hardcore enough in my content that you know it exists because I promoted it for like one day. I don't even really know where it is. I think it's on my website. Like I believe it's gonna be the biggest thing I leave because the earlier thing I talked about which was like the voice device. Yeah, of course, I heard. You know, the, like I'm so excited that I'm gonna have an Alexa skill in 10 years that's gonna allow you to be walking through the kitchen or in the office and say, Alexa, I need to speak to Gary.

1:00:33And you'll be like, Gary, what should I do when a manager is doing this? and I'll actually reply because the data has been structured. That's gonna be rad. So, that's why I did it. That's what I'm anticipating. That's what we're building and I think a lot of people are gonna do that with audio information. I think it's, we love speed. There's a lot of things you're doing now that you said you would never do because you like speed. Many of you here 10 years ago said you would never text. You now text. Many of you five years ago said that you would never use emojis, this is stupid, and now you send poop emojis.

1:01:10Right? The reason you do that is because of speed. The emoji is literally this is quicker than okay. All of you are gonna use voice devices in your home and office because it's gonna be faster. That's all. We choose convenience over everything. We don't care about privacy. Everybody loves talking about privacy. You guys love talking about privacy. What about privacy? What about it? You put your credit card all over the internet all day long. The IRS was completely hacked. Every single social security number in this room has been compromised. What's happened? The Russians kidnapped you? We don't care about privacy because it's fake.

1:01:53We love convenience. Yes, sir. You look great. pretty sharp, bro. Like that tie clip. I remember. Yep. Yep.

1:02:16Yep. market we got stadiums we got bars everywhere and so we're deploying capital like crazy therefore we're raising capital like crazy and I feel like when you're talking about putting Travis met with you and you're like we're gonna have to raise a billion dollars to do that I don't feel like I have to do that but my question is like right now you know we got successful business people all things I'm posting on LinkedIn all the time being like hey this is really taking off I want to you I want to invest and so we're raising$100K at a time. When do I make my move from private money, thrown in money to a big VC firm that I partner with?

1:02:51Hopefully never. Okay. VCs are bleh. The second you do a deal with VC is the second you lose control. How would you target angel investors? I would do what I said to a lot of people here. I think you've got enough juice going on right now that you're probably better off going to an extremely high net worth individual. I'd much rather you take eight million dollars from a guy or a gal that is either third generation wealthy or made it themselves and believe in you because they'll give you a lot more control than some kid that went to Stanford and likes Excel sheets. When you do valuations, what do you do it at?

1:03:24Eight ads, ten ads? As much as they'll give you. Yes. I just closed that 10 mil and somebody's like, that's insane. I was like, well, we did it. You could have said 12. You're right. Hey, my name is Ben, I'm from Auburn, Alabama. I still work in corporate America but I'm trying to break into the industry. You're trying to what? To break into the sports industry. Break into the sports industry, got it. But the issue is when it comes to LinkedIn or any type of social media, having to, I want to say conceal it, but I can't post or really get into it publicly. You know, my bosses or whoever, obviously being with y 'all, I have to work with a company I can work for.

1:04:06But it's really difficult to, and so. Well, I mean, it's one thing if you put on your LinkedIn, like, I hate this job, I'm looking for a new one. No kidding, you wouldn't do that. I would love to do more of that. You feel like it would be disproportionately frowned upon in your organization if you started talking about your passion about sports? Actually, I have a co-worker. What's that? A co-worker, I actually reported that I was posting something about sports or whatever on my social media. What's her name?

1:04:44I'm not a situation. What about getting a different corporate job? I have applied so I'm just gonna continue searching but I really, I know what I have to do. I mean, here's the good news. That's what you have to do if you're telling me that the culture within the four walls, like every organization is different. Like my company has so many side hustles going on, I'm not even sure if people have their own secret at VaynerMedia's that compete with us going on. So I think you may need to find a different place. If you were my sister, I'd be like, hey, because you know where I'm going, how many places have you applied?

1:05:19Are you so passionate and slash unhappy, are you willing to get a job that pays you even 5 ,000 less a year because you're gonna eat a little more crow, maybe, you know, to go, like, happiness over everything. But right now, if you're painting the picture you're painting, you have no answer unless you go somewhere else because it sounds like Sarah in accounting is a real issue.

1:05:48Yes, you should do it anyways if you're prepared to get fired. Well, great. Well, then do, I mean, if you're prepared to be fired, do everything. Go punch her in the face. Start with that. Yes, go ahead. Hi. My name is Emily. Emily. I'm a health coach. I'm sorry, health coach. I'm a health coach. And so I see this trend right now where people are talking about social media capacity. Okay. Taking a step back. Yes. Finding that balance. Yes. Connection. Yes. And also having that connection with people. Yes. I wanted to kind of pick your brain about it and get your thoughts about how you have found balance by putting out so much content but also trying to stay connected at the same time.

1:06:35It's been super easy. For example, I'm the most public, private person of all time. You guys know nothing about my personal life. I post a trillion pieces of content but I put it in my professional world. People are always like, Gary, I don't want to do it on private. I'm like, you don't even know what my kids look like. I'm like, I know what your kids look like and you're private but you've already posted them six times on your bullshit Facebook. So I found it very easy. I guess when I'm coaching clients, I always find that they find this artificial world is almost too much for them to... My point of view is that it's not the artificial world that's too much, it's the world, period.

1:07:20They're incapable of judgment. So if they're appeasing people on Instagram, that's fine. They're appeasing people in real life too. that's why they're leasing a Lexus that they can't afford because they want people to think they're successful. People are fronting 24-7, 365 because they're insecure. And if you're insecure, getting off of Instagram is not going to help you. Why don't we take the conversation up a notch and talk about why you care about your neighbor's opinion or your mom's opinion? Why? So I understand where you're going. That's great. And honestly, I think it will be a huge trend.

1:07:55I think we're gonna use technology so much more than now that there is an incredible, you know, the world always swings. I think there'll be incredible businesses. I think there'll be incredible, I think there'll be incredible businesses of detox centers where you go to the woods for four days. Like, I've actually been doing a lot of work lately. I've never been into buying real estate, but I've started the process of looking at major cities and seeing what the most rural one hour drive is and what the cost of the real estate is because I feel like buying a bunch of trees an hour outside of any major city that literally has no cell service is like a good business in 10 years because people are gonna want it for three days or a week.

1:08:37That's great, but there's a much bigger issue at hand which is are you capable in dealing with other people's opinions? 99 % are not. That is because of the last 30 to 50 years of parenting, DNA, and many other variables and that is why I'm so passionate about the things I talk about because when you get quiet, and it comes in both forms, the biggest breakthrough I think I've said that I like almost as the consumer of me is if you can't hear the cheering, you can't hear the booing. I'm sure for a lot of you that have no idea who I am or haven't seen before, you've seen people come up today and give me some nice compliments in my impact.

1:09:16I don't hear that in the same way that I don't hear somebody saying I'm full of crap or a snake oil salesman. I keep it not too high, not too low. And that's helped me quite a bit. And I think the reason people struggle is you love Instagram when they say you look real pretty, but you hate it when they say you're ugly. You love it when they say that's fresh, but you hate it when you see somebody else having a fresh time and you're at home. People are getting too high and too low, and so we need to have conversations with ourselves. Limiting our time on TikTok's not gonna do it. Jim one more because I saw it up there I didn't even know you four were up there but I love you so much let's go what's your name?

1:10:00where is Daredevil? on my hair don't miss the return of Marvel Television's Daredevil Born Again so what's next? we're gonna take this city back in an all new season now streaming only on Disney Plus they're hunting us it's time we started I can work with them. This should be tons of fun. Marvel Television's Daredevil, Born Again, streaming only on Disney+. This episode is brought to you by State Farm. You know those friends who support your preference for podcasts over music on road trips? That's the energy State Farm brings to insurance. With over 19 ,000 local agents, they help you find the coverage that fits your needs.

1:10:45so you can spend less time worrying about insurance and more time enjoying the ride. Download the State Farm app or go online at statefarm.com. Like a good neighbor, State Farm is there. I'm going to start a food truck, but I'm going to do it in a college town. So I'm wondering what you think, like, in terms of, like, budgeting and all of that, like, what's going to be the best since it's going to be catered to college? Like, that's what I'm going for. I think you should go to campus and search Twitter and Instagram in that 10 mile radius and pay attention to what they like. Before you guess, I think you should figure out what the demand is.

1:11:25Well, I'm from Texas but I've moved to Alabama and like one thing that I'm always finding with meeting people is that like Tex-Mex is not a thing in Alabama, obviously it's not Texas or Mexico. I've heard. The Mexican food in Alabama is nothing compared to what it is in Texas and people are always like, like yeah, when I was in Texas, I loved it. So you're gonna break, I love that. So by the way, that's a great counter and something I love. Like the introduction of something that you know humans like in one place, as long as it's not so foreign and doesn't hit the pallet, and I think that connection's a layup.

1:11:56So okay, so you figured out what you're gonna make. Yeah, so I'm gonna do Tex-Mex, but my goal is to go in the next three to five years from having a taco truck to having a restaurant. Okay. Do you think that's like something that's smart or is that a problem? I don't think it's smart or not smart. I think it's not smart to put yourself into a jail. You saying to yourself, I'm gonna do this in three to five years is gonna lead to anxiety. Do it in 12 months, do it in 12 years. Oh, by the way, it all depends on what the arbitrage is. You might realize after a year, wait a minute, why would I open a restaurant where the leases are too expensive?

1:12:33I wanna open up nine more trucks. Stay fluid. don't create a North Star, here's what you focus on. Let me bring this Tex-Mex delicious food to these kids and then let me react to what happens. If that leads to a location, great. If that leads to 13 more food trucks, great. If that leads to a big company coming in and trying to turn it into a national chain or a product that's sold by a frozen food company, keep it open because a lot of people at their young stage make these arbitrary decisions of three to five years I'm gonna do that, they actually stick to that and then they don't see all the other opportunity because they're on this narrow thing that a lot of times ends up not being the right thing.

1:13:11Awesome. Thank you guys so much. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.