How to Use the Algorithm as Your Real-Time Feedback Loop

24:41Respect. But I would say this. The next one. When you're in the earliest of stages just thinking of shit, I think when you like, here's what I would do. I would try a lot of shit on stages in small places, film it and then like really see if you can put little mini clips out and like you're going to get a different response from 38 people 57 people in Cincinnati than you might get from coast, you know, I don't have to explain what I'm saying to you. Use the algorithms to your advantage. Let me explain something to everybody that might be valuable for anyone who's listening. Small business owner somebody's trying to pop off.

25:19The algorithms expose you, they don't change you. Everybody's algorithm is a complete direct correlation to what they're engaging with and searching and looking at. Yeah, but you don't want to curate to the algorithm because that's going to change your voice. Correct. Correct. It's actually the opposite. You're exactly right. Okay. You want to only do your shit post at scale. What does that mean? That means 50 posts a week, not one. Oh, wow. Follow me. I know, man. I know. But it's not. I'll tell you why. When you're even writing, again, I don't know your process, but as you're putting together your next special, like literally right after Tampa, You know, it's gonna be another year, six months.

25:56I don't know your cadence, right? Respect, 18 months. Even when you're writing, even when you guys are jamming, you're fucking filming it, you guys laughed, it goes out. It fucking goes out. Like the whole, I would literally film every second from day one of like, fuck, I'm on the hook. Yeah, that's why he's filming. Literally every, like I basically. He's taking a shit later, he's like let me get it. Yeah, hell yeah. Because taking a shit gets views. With all seriousness, no, I think if you film the whole process, put out lots of pieces, you can use it as a feedback loop, and here's the best part.

26:31Isn't it good to have some mystery thought? Yes, it is. Because it feels like if you film everything, we're going to become a society of everyone just walking down the street like, and then I said this, and you're just like, what the fuck? But you know what the best part is? And we've all seen that video and all that stuff. Yeah, but the fucking truth wins, meaning we're not going to be a society of everyone filming. Because everyone gives... I'm Bondi. Because, well, yeah. Governments are going to be filming everything. That's done. Robots filming, everything is done. Like, surveillance state is real for our grandkids.

27:00The ring camera. It's got everything. It's going to be way more than that. I feel like it's changed the way, I don't like the way to meet people through our phones. I miss eye contact. I can't get a fucking woman on the street to make eye contact now because they're all on their phones. So prior, you were just like, you really liked a good street encounter? I think it was more organic, to use your word, organic. I agree. No, and I kind of like that. Now, you want to make eye contact, you got to follow them in their hallway. Oh, easy. Like all the way down their hallway. No, but now it's like, everyone's on these apps now.

27:36I think it's just harder to meet people. It's easier and harder, right? It's easier to meet than ever. There's so many people that were introverted. That makes it harder. By the way, there's plenty of people who are 60 right now saying, shut your fucking mouth. I wish I had swipe right at scale. I would have fucking crushed. You know what I mean? There's plenty of people it would have been better for, plenty of people that it's not as good for, but I would say to you, and you know this, you're in control. You don't want to play that game. You don't have to. Yes, are other people playing it? Yes.

28:03Are there plenty of people that agree with you, both on the women and men's side, at scale? In fact, it's very clear that the early trends are in place, that Gen Alpha, the young crew behind Gen Z, is in full agreement with you and going much more analog. What I'm saying is I actually would love to see the process of you working on a joke along the way. And then the - You just had a show about that, right? Oh yeah, we're working on that. Yeah, so to me, seeing little clips, especially once the first one hits, I like it. Now it's in my feed. I see another version. And then when the special comes, to see that you tweaked it a little bit, I actually think that's super interesting.

28:43Okay. And I think a lot of people would like that. I'm not asking you to put out the whole fucking special. Right. But I think there's a way that yours, I guarantee, in fact, that you would have a better special if you did it this way because you would have a much better read. This is why all of you were brilliantly doing this for decades, doing small shows in small areas to get a feel for the prime time. This is just a fucking dramatically scaled version. I love this. Oh, see, I love this. I just do nerd shit. No, this is fucking smart. So this would be running a joke by other comedians. Which is what you guys do.

29:17That's all we do. and no one ever has shown this. That's what Sam got nipped. I just mostly was gonna make fun of Jews. Yeah, fucking Bobby Kelly flicks my nipple. I hate the nipple flip. Hate the nipple flip. We're too old for a nipple flip. We got into a very big convo the other day about pantsing. Can you guys do a joke about pantsing? Pantsing was very big. I got pants in front of a woman in like seventh grade. A woman or a girl? In front of a girl. Okay, God, I just wanted to make sure what's going on. But he pants me. It's more important if you know the other way. Tiny dick out, the whole thing, in the schoolyard, and it was like full-on fist fight because I was so enraged.

29:54How'd you do in the fight? I kicked his ass. I jumped. No way. Which was... You did win? I won, yeah. I jumped, kicked him in the stomach. He went down, and I really bubbled him with my little dick. But yeah, that was... Did you use your fist or just your dick? No, the dick didn't do any damage. I got it. You had to switch to hands. Yeah. Pantsing wedgies. Yeah. I will say pantsing was terrified me from 92 to 94. Oh, yeah. And you remember the biggest moments. I guess I'll say it. I hope her kids ask her about it because it's just a funny thing now. I hope 32 years later. But Michelle LaMontagne got pantsed in our main.

30:30A lady. A lady. Which was super inappropriate. And like. What year? What grade? 1994. North Hunterdon High School. LaFontaine? LaFontaine. Pull her up. Maybe you got OnlyFans now at all. It was a preview. She was a nice girl too. It sucked. Who pants as a lady? Some jerk off probably. I'm trying to think who in my class would have been good. She may be married and has a different name. Yeah, that's probably right. Or she changed her name for another reason. It's actually the first time I've told it. She preempted. She was smart. She's a genius. She's like, I bet you someone will tell this story in 32 years.

31:12I'm gonna change my name. You have the loose lips.

31:18We're having fun. You guys are damn fucking good. Yeah, Charles Watney. He was the guy. No, I really think that the process of the jokes and the road to the stand-up in social at scale as a promotion vehicle, but also as a test bed for material, I think makes both of you, and you guys are very legit in your fucking game, and for you guys, I think your fucking special is better if you went psycho on that process. I love it. I don't think you compromise it. I think there's ways to hedge. You know what the punchline is. You don't want to compromise. I get it. But I'm telling you it would fucking work and I'm going to tell you again, your best friend comics, you know, testing it out, it's tiny compared to the algorithms.

32:02The algorithms are the fucking world. Yeah, true that. And to your point, you're not compromising. The content's finding its audience, which is building micro fandom to the punchline moment. It's like book sales, right? Everybody comes to me. I've done well in book sales. How many books have you written? I've written seven. I have six New York Times bestselling books. Whoa!

32:23I'm listening. Is that what you do when you're impressed? Yes. With respect. So I tell people all the time, you're coming to me three weeks before the book's out. You're fucked. What do you mean? The promotion starts six months. Six? six months or like build. Six? Yeah bro, like I'm telling you. And by the way, what do you think is happening? You guys aren't lost on this. Tons of people are getting specials just because they're doing social well. You know this. So what is that? That's years in advance. That's promoting yourself. That's it. But again, I think there's, I'm glad that you two are deep in like, what you just showed me would be one of the few things I would consume on television.

32:58Me, Gary. I'm just talking about me as a human. One of the few things I would watch is a show like that because I think the creative process. The other one is Crackhead. Crackhead Mayors. Crackhead Mayors 4. I would, on the record, if you want one view, put out something called Crackhead Mayors 4, The Search for 3. We're only on two right now. I always, didn't you know that that was the Spaceballs 2 name? I believe this is true. It could have been myth and lore when I was a kid. When I was a kid, Spaceballs was my favorite movie. I love Spaceballs. And the rumor was Spaceballs was gonna come out.

33:31I know it's coming now, finally. But it was gonna be called Spaceballs 3, the search for two. Right in Spaceball three. There it is, there it is. There it is. No, no, for two, there it is. Was. Yes, wait. Cause the search, I think it's the search for money. That's a tagline. When I was a kid. There, scroll down, scroll down, I think it was there. Plot, Spaceballs three, the search for Spaceballs. Yeah, there it is. There you go. We were just talking about Joe Brooks. Oh my God, that was insane. So good. John and Michael Bonfiglio killed that man. I loved it, dude. I mean, it was a wreck on the pod previously, so I just finished it.

34:11It's unreal. It's so funny. 90 % of my... Blazing Saddles is fucking perfect. It's amazing. Actually perfect. That is like... People say, like, you can't do this type of humor anymore. You really can't do that type of humor. Well, Dave Chappelle has the best line. He goes, they go, could you do Blazing Saddles today? He goes, you couldn't do it today? You couldn't do it then? Then you could. Which is so true. There it is. I mean, the producers is fucking genius. Producers is so ahead of its time, it's crazy. He's bombed in the theater. Just super talent, super talent. Until Peter Sellers writes an open letter.

34:42This is the best. Two pages. Two pages. That's a lot of money. What do you guys think about AI stand-up comics taking your money? I don't even know what it means. Is that a thing? Yeah, so let's explain. You guys know, this is what you guys all most respect. There are writers that you guys know that are better than anyone, but they don't have the ability to do it on stage. Yes? Sure, yes. What about 12 years from now where that writer creates an AI person that fully looks like a person because that's where this is all going? Uh-huh. And they now are the moneymaker because it's actually their ability to get to the core of the craft, not the vehicle that delivers the information that gets the economics thoughts.

35:27Yeah, but a lot of the money's in live, so how does that work? It won't. They could, I mean, to your point. That's not happening in your career time or at least towards the tail end. What's great about comedy, you could do it forever. This is the drinking podcast. We don't have long. You guys look great. I hear you on that, but as a porn consumer, if I see AI porn, I move along. You've already consumed AI porn and not realized it. There's no chance. I know LaFontaine's bush when I see it. We research all the women to make sure They were really abused. Nope. Men, men, we are within 24 to 36 months where there's no shot that the human eye will know if it's human or AI.

36:10Really? No shot. I don't know. No shot. Pretty good with a labia, with a belly button, with a tit. Nope. They should be complaining about losing their job. This is crazy. Everybody's going to have to go through this. There was a video that went viral this week about Brad Pitt and Tom Cruise fighting. I saw it. Okay? About Epstein's Island? Guys, it's... That's where the fight was at. Oh, is that right? Sam, I'm telling you, this is like real shit. This is like, and to me, the reason I ask the question is I'm curious, it's interesting, right? Because where's the real art, right? There's the creative and there's the vessel that delivers it.

36:43And I think both are real art, of course. Stage presence, cadence, like I'm obsessed with that shit. I rely on that shit for my career. But it is gonna be interesting. There will definitely be a writer who is gonna stand up, an AI stand-up comic that they own. They're Walt Disney. That's their Mickey Mouse. It just happens to look literally like a human. I think that's okay because at least a human wrote it. I'm okay with that. But it's when the AI started writing. I think we're getting into murky waters here. Well, it's definitely murky, but I'd rather that than AI writing jokes. You know what just happened?

37:15We just exposed who's more of purest of the craft. At least the guy wrote it. When they start doing the writing, they're going to take our job. So now they don't have to perform it. Part of the jokes is actually performing it. I agree, but you also just, but you, yes, but you also just said something earlier. You said stand-up's a new art. You know, my favorite thing to bring up. But you mean that's a shortcut. To me, part of building the hour, the reason I've done nine hours a week leading to the special is to cut all the fat through trial and error. I get it. So to me, eliminating that process, it's just not going to be as sharp.

37:51It's not going to be as good. Well, I would tell you, on the consumer side, it's going to be better. this is where it's going no no why do you sound like a fucking super villain right now no by the way I'm actually posing this as like something that I think we all collectively need to talk about versus what I think everyone's doing which is this like I'm actually going the other way I'm like hey can we start talking about shit like I don't know if you know this but talking things out matter by the way one of the great reasons you fuckers really matter to the world is you have a format and a style and a structure and a thing called stand-up that allows you guys to fucking talk about shit that others can't talk about because of this beautiful craft.

38:32Can I tell the truth? You better be funny. Oscar Wilde. That's right. So I'm doing something similar, which is like I'm in business and culture and advanced technology, and I am weirdly not concerned because I'm super bullish and optimistic about the human race. We figure things out. Hopefully, yeah. But really, there's been a... Where do you think you get your optimism from? my mom's, my DNA, like nature nurture. You know, like when you're born in the Soviet Union, you come to America, like you're already grateful for fucking everything. You know, like everything's awesome. And then my mom was just fucking, is, thank God, she's still with us, is a gangster of like what I would call practical optimism.

39:14I'm optimistic, but I'm a street Jersey immigrant kid. Like I'm not delusional. I'm not like everything's gonna be okay. Like in fact, as you probably know, because I have enough content out there that you've probably stumbled on it. I'm the one that's like, stop being a bitch and everything's your fault. The optimism comes with accountability and truth. But there you go. And so like, you know, every time you're impressed. Yeah, there you go. This makes me feel really good. So I think the farts, that's when you're really hitting a crescendo. That's what I, yeah. It goes the other way, right? Yeah, I just think that I got I got very fucking fortunate with circumstance and parenting, like back to fighting, like Jersey in the 80s, and you guys know this, the other thing that I've always loved about comics and why I love the genre, the people, the craft, is being made fun of is the biggest term of love.

40:08Sure, sure. If we were in this culture when I was growing up, I'd have every one of my core best friends spent 97 % of their time trying to think of how to make fun of me. Yeah. He got your pants marked. He loves him. Yeah, that's true. Yeah, you should actually send him a letter. Yeah, yeah. He's a, I think he's a heroin addict now. Should we look him up? Have you looked him up recently? I don't want to bother the guy. Oh, you guys have a rivalry. Oh shit, you guys might have a celebrity fight. You should be on the undercard of fucking Jake Paul's next fucking Matt fight. Here's some money. Here, pull him up.

40:42You could make like five million. I don't want to outpick him. You want five million? He could be a changed man. What about five million? Sure, I'll take him. Shout him! Yo, can we talk basketball for five seconds? Please. Do you think we can win this title? I believe. I like the moves at the deadline. I like Grand Theft Alvarado. Oh my God, I'm upset. A mini Josh Hart from New York, what? Puerto Rican. Yeah, we were fired up.

41:12Are you guys fired up? I'm fired up, dude. I really, can I ask you this as a diehard Knicks fan? how often every day, week, month does it cross your mind of like we're set up which means something stupid's gonna happen, someone's gonna get hurt? I don't think that way. Okay, respect. Because it's been this long since we've been in contention. I think last year we should have gone to the finals. Which of course we should have. And that would have been 25 years. I mean it was 25 years since we made the Eastern Conference final so to me I was like let's just fucking be positive let's just feel good about this I love the team just like, you know.

41:49You can tell it's a special team. You can feel it. I love this team. I have to just step up on defense and we can win a championship. And by the way, I love all these guys. And Brunson. I think Cat takes up. Brunson's amazing. But like defensively. And he does so many. Small. And it's not his fault. He does everything right. He's a big defender though. Correct. It's like all these nuances. I feel like they're just, I agree. I, on the other hand, am like, fuck man, man, I really think this is our year. And like, fuck, you know, like the Bills, right? Like this was their year. Yeah. Right, the Chiefs.

42:23You see your gunshot off camera. You know, just like, you know, like, you don't want to miss that window. This is a very important. Yeah, man, they are tough. I like that they've beaten the shit out of us though. I like this false bravado. I kind of like already have fully dreamed up. Celtics did to us last year. Correct, I fully have dreamt in game one stunning them in Detroit and then being like, oh fuck, and then like fucking taking the series. I'm nervous too. They're very tough. It sucks people get a tougher team in the playoffs but we are more skilled I think. But they're tough. They're tough.

42:54They're tough. I respect them. How far out in Jersey did you live? Did you get to come in the city and go to games and all that? No. That was more just because we were fully immigrant life. In high school I did. In high school I did. But I lived in Edison. Oh okay. So I lived in Edison, New Jersey. Not far from where Kat grew up. And it was awesome. Another thing that I think makes me love people is I got very fortunate with the diversity I grew up with. I went to Martin Luther King Elementary School in Edison, New Jersey. And we had the crazy, I looked at my second grade picture. Yeah, thank you.

43:30I love this fucking, this is the best part of the show. Go go, bitch. We had crazy diversity. I was there with the big Indian immigration era. Look at that school. By the way, I was the president of this school in fifth grade. Look at that. I'm feeling feelings right now. Yeah, I was depressed. Did you have to run against anyone? I did, against, I got, you know what, in hindsight, I used to feel proud of myself and then I realized something not too long ago. It was a three person race. It was me versus Kim DeLahey and Kristen, Diane Foster, I don't remember, but it was two girls and me. So I won the full boys vote, fifth grade.

44:09I won the full boys vote. Women, they're temperamental. We can't. We can't decide what's for lunch. They can't lead. How the fuck did you know my opening line of my speech? I'd be scared to give a speech to MLK if I get shot. What do you know, alumni? Oh, I like that. Hit that 73. Oh, is this one? That's that time of the month. I like this. Did you beat the 83? Wait, did Jessica Alba go to my school? She would have won. She would have beat me, yeah. No, that's Thomas Edison in Florida. Anyway, so I grew up there. like classic 80s Jersey fucking childhood. But no, I didn't get to go to games because we didn't spend money on things like that in the beginning.

44:48And then my dad went from being a stock boy and owned a small liquor store in Springfield, New Jersey and a big thing happened for me in my favor. My dad was part of a co-op because all these stores were small. They couldn't buy a full page ad in the Star Ledger themselves. So they built a whole co-op. Everybody would chip in and then they were able to buy ads. And my dad was in charge of the beer that would go in every week on sale. so the beer people would want to hook him up because they wanted their beer in the ads. So Miller and Coors, they all had seats and so when I was in high school, I was able to go to a lot more Knick games and Ranger games.

45:26You know what, the 892 Rangers is prop, look at that guy. Look at that Yankee shirt. Look at that cutie. I would ballest too. You would? Look at that. Thank you my man. You would have a day on that island boat. Hey! Hey, all right. I'm impressed with that. Look at those, look at these, bro, I was a big Yankee fan. That is cute, that one's cute. That one's really cute actually. 85, look at that. Boyle. Yanks. Jared Fogle is calling out. There's my real face. Oh wait, scroll, that one right there. Yeah, oh no, they edited it. Look at that sweater, that's 80s baby. Yeah baby, that, they edited it.

46:01If you can find the real version, it shows my interest. I wonder if there's a version of that. Oh, actually there's my second grade class. There it is, go to left. No, yeah. Yeah. Whoa. I want you to focus. Look at this diversity. There is Indian, Asian, black. Look at that. This will be all Indian today, by the way. Correct. I was there when it really exploded. It got even crazier, but there it is. I mean, look at, this is wonderful diversity. Sure. Michael Wong right there, Jonathan Cazadoi, Wakeel Shaw. I'm in with my two best friends, Dave Jennings and Rashawn Courtney. Me in the middle. Yep, that's me in the middle with a little pink.

46:43That's Mike Sacocha. I mean, pretty much. This is you here. Yep, that's me. Look at that. Brian Chen right below me to the left. Wow. Rickety Ann, next to him. Her name was Rickety Ann. Rickety Ann, god damn. All the way to the far right on the bottom. Nope, the other side, far right. That's Marissa Bird, may she rest in peace, one of my best friends. Tom Boy, she passed from cancer. 10 years ago, unfortunately. But I love that her name was Marissa Bird because she loved Larry Bird and she literally was like the third best athlete, boy, girl included in the class. Who is this dork? That is Mike Sacoche, really dorky kid.

47:21Really, he was dorky all the way through. He took his own life eventually. I hope not. He was a nice kid, but he was super dorky. Sweet boy. Michael Wong right there. I brought him up recently. Smartest kid in our class. This is good content right there. You ready for this? Wait, I know you like the politics. Ready? By the way, bro, I'm enjoying the show. Final point to your point, let's move on, but I gotta say this. Back in Michael Wong in the red. We did a year after this. We did it. It's so believable. Is that him with the camera? Yep. Michael Wong. Michael Wong. We did a class vote for the 84 presidential election and Michael Wong was the only kid in the entire school that voted for Walter Mondale.

48:09And his reasoning, his reasoning. He's Wong for the school. For the country, for the country. Everybody voted for Reagan. Every single kid in the school voted for Reagan. Fun fact, everyone who's listening, Reagan won 49 of 50 states in 84. Wow. Seems insane now, right? Didn't Mondale lose his own state? No, he won his own state. Minnesota and Michael Wong, this face, look at this face. He, at nine years old, explained in deep analytical truths why Mondale was the right choice. We call that autism today. But it kind of goes by his own. Actually I brought him up the other day for the first time in 30 years, people found him on LinkedIn, he's crushing it.

48:57Good. Like some lawyer, executive. He's got balls. Yeah, man, he was a monster. Intellectual monster. Michael Wong. There you go. Yeah, he went his own way. That's commendable. That actual monster does sound like a slur for an angel. By the way, I got something for you guys. You're intellectual monsters. You're taking over tech. Man, back to bringing good content. I got something for you. All right. I got to wait for you guys to make millions. I think both of you should start doing live social shopping. Do you guys know about this? This makes us unhateable. No, no, no. I'll take the black dildo.

49:29No, no. You guys are pretty. CBS, which one's good for dandruff? You guys have crushed hateability already. You're good. You're over the line on that. Watch this. But look how this is so stylized and big production. She's got a conveyor belt and a green screen. Guys, it's a green screen and some intern is just handing her shit. Oh, all right. Now, this is the extreme of the extreme in China 10 years later, but you men should create a product and start doing live shopping where you're... A big cat. Yes. A whiskey. Yes, so a whiskey. You've sold booze for years. Do you guys have a Jersey distributor?

50:06Yes. Yeah, we do. Do you? Yeah, yeah, I think so. So I will super support you. Do you guys want to do an event at Wine Library? Yes. Well, I'll get thousands of people there. Oh, I will do a set. You guys will promote and get like 15 to 20 people there. Oh! I'll promote. That's pretty good for us. Hey. Hey! That's content right there. Gary Vee, he's been sober 12 years. What do you think? It's got a nice spice. It's a hell of a rye. Guys, you did a nice job. Hey, thank you. You know what? Kudos. You know, usually... You want some water or anything? When celebrities make something... We're not that...

50:45That's exactly what I was trying to say. When celebrities make something, a lot of times they'll put a private label on some horse shit and they try to pedal it. It was really prominent in the 90s, early 2000s. That's really good stuff, guys. That's quite smooth, well made. What's the suggested retail of something like that? $39.99. But yeah, online it's like$45, I think. Respect. At Wine Library in Springfield, New Jersey, by the way, we'll probably be$29.99 because we discount everything. But seriously, if you guys have a Jersey distributor, I'd love to support you and do something meaningful.

51:17Wow, we would be honest. This is why Train's here. By the way, his name's Train. Train! So be careful. I ran one of you. I'll take a shot at this. We'll do something proper. I'll help you out because that's really good, man. That was better than I thought it would be. Springfield. Truly. Edison, bring the Indians. But on a serious note, I really think live shopping, some comedian of your general ilk call it tier 1.5. Right? Maybe not the top five. But you guys are in that next group. Yeah, it's QVC on TikTok. It's coming to all the platforms. I know it may work, but don't you think it's bad? No, I'll tell you why.

51:59And I'm starting to see a theme with you. Oh. That I'm gonna help. I want my shit to not suck ass? No, that's why I like you. Oh, okay. That you think that everyone defaults into sucking ass. Right, there's genres, and to your point, 99 % do it poorly. I was about to make that point earlier. The reason the world's not gonna have everyone doing this is because they're not gonna get views because they're not good enough. Like, talent actually matters the most. But do you believe that the cream always rises to the top? I do, but I do believe, Well, more now than ever. By the way. The best filmmaker ever is like Michael Bay.

52:29Great, so a couple things. The best commercially, right? And to your point, not in the old world. I'll tell you what I love about social in comedy talk. I believe many of the comedians that are doing well right now would have had no prayer if the internet didn't exist. I agree with that. But are they good or are they just out there a lot? The question becomes who gets to decide what's good? People who decided because they're good. Correct. And so the market is the market is the market. Now in Hollywood, I don't think that's true because people subjectively decide what films go in. It's a small sample size and it has to play out.

53:05They're gatekeeping. They're gatekeeping. And by the way, I'm not mad at them. It's the nature of what we grew up with. There's only so many screens. Like, I get it. I love when everyone's like fucking Superman 9 or we don't do new franchises and then they get pegged to be a superhero and they're like, this is the best. Because the amount of people that have shitted on the Marvel, universe only to then get$10 million to be a new superhero and they love it? I would do it in a second. Who would you be? Captain Peg. Thank you. No, it's a good point. You guys are so, like that was so fun to watch.

53:39The fact that you two look alike and are in the same exact place mentally. Fully, right? Fully. It's a heavy flow day. On a serious note, what superhero do you think you play? I could be like Ant-Man or something. I'm something minor. I could be Iron Man or Superman, but I could be a douchey loser superhero. We're told to be superheroes. That's true. Why? You guys are keeping it together. Captain Apathy. Maybe something. Anyway, I think that to your point, 90 % of the content, I can tell you right now, 99 % of the content on live shopping is what you would hate. Low budget QVC. As if QVC wasn't like, low budget QVC.

54:22comma there are people that are starting to figure out something I believe in called commerce-tainment. Let me tell you why I think you guys would crush. You guys actually know how to entertain. If you took a step back and you understood what you were selling. Alcohol is a little tricky. You know how that is with American laws. But let's just say this was non-alcoholic and it was 40 bucks. Now you got a product that has a good AOV, average order value. It's 40 bucks. If you guys did a show where you know you're live shop selling and you want people to buy but you also want to entertain them. My belief is that knowing your talents from afar that I know that you guys would figure out how to make that mix.

54:58And that now you're putting out an hour piece of content where you're interacting with your fans which by the way, both of you on the record should do more of. You guys going live for 15 minutes pre or post, by the way, before I came on or after, just going live on TikTok where they're just going to send you random people because you're in the For You page will make you guys much bigger. Why don't you try that? I mean, he'll film it. We don't want to do anything. No, but you understand, right? And by the way, you guys could do it. Again, my greatest strength is I've got just enough percentage points of what you guys do for a living that I've been able to break out.

55:34I'm a businessman who just happens to have a personality that is a little bit more engaging. But my biggest strength, for sure, is I've got improv capabilities. I can roll. When you go live, your greatest strengths fucking shine extra. When you go live on TikTok, unlike when you go live on Instagram, when you go live on Instagram, it pings your fans, and then you know, because you've probably done it a couple times, it starts with a couple hundred, and then there's like 12 people in there, because it only pings once, and people actually drop up. Respect. TikTok's the reverse. By the way, this man deserves a raise.

56:14Oh, really? I'm being dead serious. This gentleman. Okay, we're going live. Oh, we're doing it live. We're doing it now. Now, what are you live on? TikTok. Great, beautiful. Now, let me tell you why this is important. You see? Right there. Alright, you're fired now, but you'll be rehired. He's had a raise. He is risen. What you're about to see is super important. Oh, God. And this will help both of your specials get bigger tune in. Okay. Let me play with it. TikTok has the For You page. Yes. They want live to grow. So they're throwing lives into people's For You page at a higher propensity. The people that are about to show up on this may not know any of the three of us.

56:55No clue. It's random people. But random people is no different than having a Netflix special. And they're like, let me try it. So you're getting distribution for free. No one's deciding at Hulu, Amazon, Netflix, or anywhere else that you get on. And this has the potential audience that's greater than any platform in the world. I hear you. Can I ask a good question? Please. What do you think about that little thing called overexposure? I believe that that is an old Hollywood concept because we live in such a fragmented world that nobody has overexposure. And with all due respect, men, neither one of you are overexposed.

57:29I have a question to go up what Mark said. Look at someone like Sidney Sweeney. Yes. Who is so famous. Correct. Don't you feel like people kind of turned on her for a while due to overexposure? No, I think they turned on her because we're in a politically charged world and there was a couple different instances. And good news, is both of you are highly capable of having people turn on you. Yeah, it's already happened. I've been called a Nazi many times. I don't even have tits. You understand? I think so. Overexposure is 1987. Nobody's that big. Yeah. There's tons of people that you think are...

58:01Do you know how many people have no idea who Jalen Brunt... We're just very self-conscious about putting too much out. Guys, I know because you're in the perfect age where you're confused by this because you're just old enough to hold on to yesterday's years of distribution. Yeah. What's good, everybody? We're boring these people already. We are not boring these people. Can you please explain to these handsome men that you are not bored? Please explain to them that you are not bored. I'm bored. I don't want to see this ugly mug. Look at these Brillo pants floating around. So, men, like Chappelle, right?

58:30Like Kevin Hart. I'm going to use him. Kevin Hart, ready? I'm overexposed. Ready? Not overexposed on the data, overexposed on your subjective opinion based on yesterday's rules. You would shit how many people have no idea who the fuck Kevin Hart is. No way. Okay? Come on. All right. He's pretty popular. He's as famous as it gets. And when he goes on a Twitch stream with a young streamer, half the room is like, who's this? Really? Yes, brother. Like an iShowSpeed or one of those guys? That's right. Cy Sinat? I'm proud of you. I think I got that. That's Kai. You're too old for the superheroes. Man, this is a big deal, especially for you guys personally.

59:09Like real talk, outside the pod. Seriously, before a Knick game or if we were hanging, you guys are in a very interesting spot. And by the way, I don't know you dudes. I have no idea of how much bigger you want to get. You might be fucking pumped exactly where you are. Yeah, this is not bad. But, real talk, there are definitely strategic executions that put you in a different stratosphere if you want it. Because you have all the elements, all the ingredients. It's about playing the distribution and awareness. I'm gonna call my agent like, I should be there. He said real call, damn it. But you know what I mean?

59:42No, I mean, there's stuff we want to do. I think we're kind of patient. We go to a movie. We're going to film it. I think it's like... Yeah, by the way, all of that... Maybe we'll hit you up at promoting the movie. I feel weird doing this without something to push. Bro, you'll love this so much. I couldn't understand what the fuck you're saying more. Makes all the sense in the world. I would also say that if you actually gave me three hours to explain it in detail, it's not the ick that you think it is. But there's a little thing called mystique. Maybe like some guys have Mystique and you go, oh, I wonder what they're up to.

1:00:11Yes, but again. You see them every three years and they blow your mind and they go away again. Yeah, a couple things. One, I don't think you're playing that game. Okay. Like, I don't think you guys are. I don't think you're doing every three years make 50 million. No, we're definitely not. Okay, so you're not playing that game. Two, I'm telling you, the attention of society is fragmented. Yeah, we lost all our listeners in this episode. Yeah, especially because I was fucking pointing to Michael Wong for an hour. You know, I fucking ruined you guys. We have the females with the bills talk too. Yeah, for damn sure.

1:00:42But that's... We don't have any female listeners. They want trans. You understand? Train. It's not as... Train's here. Train gender. You've turned into like a mini-me version of you now. I don't think it's Norman autistic like trans, train. Brain, insane. Man, you were dangerously close to the next tier if you wanted it. And I think there are some tweaks. and more importantly, why I'm really ranting this, you guys, I'm really proud of you guys are crushing. There's a lot of people listening right now who are junior versions of you who really need to hear what the fuck I'm saying. I hear you, but there's also, there's a lot of work because once you do this level of work, you got to keep it up.

1:01:22Then you have no life. No, you don't have to do anything. That's what I've been trying to say. But you understand? You could do it for six months. You decide it's too much. You could go to Africa for a month. What am I, Chappelle? That's exactly where I'm going. I use Chappelle as the example. You can do whatever the fuck you want. I'll go to South there. You know what I mean? You know what I mean, brother? This whole thing, you're fully in control. I'm asking and wondering, does this crew, I mean, he's ambitious. Yeah, well, he's broke. Makes sense. I feel like it's cool to know how much you guys are in charge and where you can go.

1:02:00Again, I come here out of real joy because you guys are in the sweetest spot that I think a career can be in where you have optionality. And if you're romantic, and I think it's strategic, that like, no, no, I want to go down this path. We're going to write film. That makes sense to me. Sure. It's definitely the game that you guys watched happen before you. We had fun writing it together. I think we're going to have fun making it. Well, now you're talking about the realest shit. Anything that I'm saying that's not fucking fun, fuck it. All right, all right. This is not about you have to. I like that.

1:02:30This is you should consider if you want XYZ to happen. Yes. And back to the Chappelle reference, if you get, like if you followed it and it goes to a place, financially, brand, awareness, opportunity, and you're like, actually this is fucking, fuck this, then fucking take your fucking foot off the pedal. But it's nice to hear. And we're watching you, this is like watching Walter White make meth. We got you on here and you're doing your thing. Yeah, I like making meth. That explains your face. Which you share very similarly. Remember, this is like, we've established that we all look enough alike that any diss is a fucking diss on your fucking self.

1:03:07It's a fucking mirror. We all have this Eastern European face, for sure. Man, thank you for having me on. It's been awesome, man. We appreciate it. That was amazing. Anything you want to plug in? No. Talkers and doers, baby. On the right is Chris Brown, by the way. Nah, man. Honestly, this was very selfish. I've been enjoying watching you guys execute over the last five years. I'm a real fan of, honestly, the whole genre and kind of this modern comic with all this optionality. And I think you guys do good work. And the Knicks fan thing really matters to me. Everyone on my team is a big Knicks fan.

1:03:44I love it. My lawyer, my agent. That's important to me. Do you like the Knicks? I love the Knicks. Yeah! Right, because the buff, you're good that way, right? And why buff? You grew up there? Yeah, well, I'm about to say. Respect. Yeah, you go. But I've been watching you for years, man. Thank you, brother. Before I moved to New York, before I did comedy, all over YouTube. Thank you, brother. That means a lot. Real pleasure to be with you guys. Yeah, looking forward to spending more time. Thanks, man. Bye, everyone. Hey, everybody, if you enjoyed this podcast, please go back and look at the prior episodes.

1:04:11They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.