MicroVee: How to Get Comfortable With Losing and Start Winning | GaryVee Throwback Aspire 2024 Keynote

0:00Hey everybody, welcome back to another episode of the Gary V audio experience. Today, we have another micro V for all of you. In this one, we're sharing Gary's keynote that he gave at the Aspire conference in San Francisco back in 2024. Gary addresses the uncomfortable truths that are holding so many of us back from reaching our full potential, including the importance of understanding momentum, being willing to fail, and putting out content that serves others. Whether you're an entrepreneur, employee, or creator, this episode will change the way you think about content. I hope you all enjoy this one.

0:30My belief the unlock for the majority of you is to get a little bit more comfortable with discomfort. losing and losing comes in a lot of forms right going back to again why it's so easy to give a business talk in 2024 when you're me of course you have to business acumen you have to have something to sell but do you understand that it has never been easier to create demand to sell something than it is today that every entrepreneur five years 10 years 15 years 20 years 30 years ago had it so much harder than all of you to create demand you can post for free on a social network and sell shit. Who here is over 45?

1:10Raise your hand. Can you all tell these people how insane that is? We grew up where you have to spend money to get people to know shit. Ads cost money. And of course you can spend ads on social, but you can post on social for free. That's what really gets me crazy when people are mad at the algorithms or the social networks. It's fucking free.

1:38Like, I'm shadow banned. No, you're not. You just suck. You're not shadow banned. You're not that serious, I promise you. You are not shadow banned. You just make content that nobody gives a fuck about. You know why? Because you make content that is selfish. You make content for you to get followers. You make content for you to get likes. You make content for you to sell something to someone. You make content that is selfish.

2:12That's it. Like, has anyone, do you understand? Literally, every time I post, I look at it and I'm like, why would somebody look at this?

2:28That's it. the frameworks of how to attack this game are simple. Executing is it hard if you don't know what's happening within you. Right? Because you know, I think, you know, this is a really, again, I love this time of year. I need to start making sure I, Victoria, make sure I do a talk in the first two weeks of the year every year. This is like real to me. Like, this is such a good time because you know, life's about, it's like sports. It's nice to have a football stadium right next door. Life's about momentum. it's momentum right and so the reason a lot of people are not doing what i'm talking about is the momentum is not in the right direction they lost a step they were better three years ago than today like you get caught but like again just like when you know in holidays you get a little something january want to cut down like you got to get the momentum that first day in the gym's impossible even for me i'm a workaholic and when i go on vacation for two weeks like i just did the first day back I'm like I want to retire now once I break the seal an hour in I'm like no this is my fucking game but literally like two hours earlier on the first Monday I'm like I'm not doing it and then by 10 a.m.

3:39I'm like this is my spot it's like tough to write I'm sure for a lot of you that's what the gym is right no no no no you get there and you get that euphoria right or you eat like shit for like three months and you're fucking losing and then you get that one good day and you switch like it's momentum you must figure out what's going on in your dome right here that is stopping you i'm gonna say it again back to school remember school i don't know i see some kids in here do they still have scantron sheets probably not right they do those used to be my favorite i would just walk i was such a bad student i would literally walk into every high school test if they were like scantron i'm like Yes.

4:21I would take it and be like, CDBACDB, give a fuck.

4:28Not because I'm cool, but because I was smart enough to pay attention that getting straight A's in school had no correlation to being happy and successful. Just does it. There's nothing wrong by the way, being good in school. As a matter of fact, I desperately need as many people to be good at school as possible because I need a lot of employees over the next 40 years. So keep pushing your kids for that robotic straight A shit because I need employees.

5:03No, but when I think about this, we really, really need to understand ourselves because you've got to get the momentum because like a Scantron, A, B, C, D, E, I'm literally going to say it again. I'm going to recall it. Please, I need everyone to hear this. whatever it costs that you can afford, of course. And cost is not just money. Cost is your time, your effort, your energy. Whatever it costs for you in 2024, regardless of what you do, real estate agent. How many people here are employees of companies? Raise your hand. Raise. It's fine, it's good. I know I made that joke, but please raise. For y 'all, just posting on LinkedIn once a day about your expertise or what you see in your work, will lead to people recruiting you to pay you more for jobs in your same sector.

5:55The 100 % correlation to opportunity in 2024 is how you produce content on Facebook, Twitter, Instagram, Snap, TikTok, LinkedIn, YouTube, period. It is the actual answer to the quiz. what I'm trying to understand is I kind of think you know that. So why are you not doing it? Because the excuse of I can't afford it, yes you can. All of you in this room buy dumb shit.

6:38Order ever in your life from Seamless or Uber Eats, dumb shit. Ever take an Uber, dumb shit. Have clothes with a logo on it? Dumb shit. If on those three things, let me throw one more out there. Buy a$6 hot beverage? Dumb shit. All the things I just mentioned are not dumb shit if you're good. But they are very dumb shit if you're not good.