MicroVee: How to Turn Viral Content Into Sales — Marketing Framework For 2025 | 4Ds Business Consultation

0:00Hey everyone, welcome back to another episode of the Gary V audio experience. Today we're sharing a moment from the 4Ds, where Gary helps businesses tackle their pain points. You'll hear Gary get into why some platforms are harder to win on than others, how the way we discover content has changed, and why LinkedIn is such a powerful channel for anyone trying to grow a business or sell a service. This episode starts with an entrepreneur who runs a kayaking business asking Gary, how can I convert my viral Instagram videos into actual sales? This is Gary's answer. By taking the content that's gone viral and slightly tweaking it and making it the collateral that you advertise against.

0:34The greatest thing about organic social right now is the algorithms are not based anymore on what they used to be, which is like your followers. It's now based on the content. So social for the first 15 years was more about like email marketing. Build a list, market to it, get a percentage of them to do stuff. Over the last two years, we are fully in the process of the TikTokification of all social. Kind of why I invested in Tumblr. I invested in Facebook and Twitter for the email thing. I invested in Tumblr for the content thing. Meaning, the social graph used to be based on your social network.

1:10Now, social media could actually be called interest media because it's based on the interest graph. The shed could have 19 followers on LinkedIn tomorrow and decide it wants to go and the first post could get a million views if the post itself was good. So, you have affirmation from the world that they like this video. Now, Two things come to mind. One, does that equally mean that they want to buy? No. And then two, you've got to, that part you can't control. The part you can control is say, okay, this video got 4 million views organically on Instagram, TikTok, YouTube, shorts. Let me now retake that video and make it much more hard hitting.

1:52I'm going to put a banner at the bottom that says, order now, discount this, let me change the copy. So taking the viral creative and turning it into an ad. The viral creative is building brand. The ad is building performance. We call this brandformance, right? Taking something that's gone well organically and turning it into a conversion, a ticket selling app, ad, excuse me. Yeah, that makes sense. Jumping over to like the franchise side of it, the franchisor side of it. How would you go about selling franchises? by making content on LinkedIn at scale. Okay. You should be putting out three posts a day on LinkedIn saying the same seven things, 7 ,000 different ways of why they should work with you.

2:41Okay. Fair enough. Yeah, we put out a bunch of content on Instagram, Facebook. Instagram's impossible. Yeah. Right, like everything's about day trading attention. 2023 Instagram is not 2014 Instagram. Right? Instagram's impossible. Meaning all that these social networks are is supply and demand. The reason I'm always loud once every four years is something is starting to have a lot of demand that doesn't have enough supply yet. Enough of you have been in my circles of content consumption that all of you can probably remember four years ago I'm like TikTok, TikTok, TikTok. and I mean everyone across the board is sad that they didn't listen to me.

3:25Even if they did it, they didn't do it as, I didn't do it as hard as I thought I wanted to. It's like this almost unachievable game. Every time, I remember promising myself after Instagram that the next Instagram, that I was gonna actually go 100%. Not 99, I was gonna stop, I was gonna let them all run the agency for a year. I am gonna go 100%. I literally see TikTok when it's musically when we were fucking in Park Avenue. I'm like, I got it. And I went like 49%. So I know all of you went 12%. So it's because it's supply and demand. I apologize. It's like real estate. Like when TikTok popped, that was like Malibu popping 100 years ago.

4:10And like, do you want to buy beachfront property? Because by the time you get to Instagram today is like buying, you're not even in Malibu anymore. That's how far out it's so mature. However, in the last four years, 20 to 40 % of that attention has gone to TikTok. They've lost attention. Today, more ads will be spent on Instagram than any day in the history of Instagram. Ads take up more attention. There's organic, there's ads, and there's attention. Very simple framework. So Instagram today is really hard The only way you hack it is the stuff I talk about, best practices of the moment. If you watch, like look, I'm gonna leave in an hour.

4:54Please promise me to continue to watch what I'm doing even harder than ever before. Why am I doing a meme and then a video constantly over the last 60 days on Instagram? Why am I doing a two post carousel constantly where the first one is a meme and the second one is the video that you were accustomed to seeing me just post the video. Why am I doing that? I promise you, it's not for kicks and giggles. It's what is now working of this moment. That can give you the most upside when it's, you know, it's like, if you're the best player in your sixth grade football team, that's good. But when you get to high school, it gets harder to be the best player.

5:35And then there's college and then there's the pros. Instagram now is the pros. If you're gonna really go crazy, you gotta be the best. Whereas other platforms you could still be sixth. You know what I mean? LinkedIn, first of all, don't forget who's on LinkedIn if they're, why they're on LinkedIn and what they're doing in there. They're looking for business opportunities. So your hard hitting join my franchise is gonna hit harder in LinkedIn than it's gonna hit even to the same person. If Zach and Jack are just in their phone on LinkedIn versus on TikTok, in one place they're looking to be entertained or look at girls or I don't know, you know, the other place they're doing business.

6:10You're the same person or a different person. Hey everybody, actually, if this podcast has ever meant anything to you, please go to Spotify or Apple right now and leave a review. By the way, even if you give me a one-star review because you think it's shit, I respect it. But just leave a review, an actual review. Four or five stars and the actual details of why. Yeah, that would mean something for me. So thanks. Now back to the podcast.