Tea with Gary Vee Ep #77: How to Hire Fast, Fire Faster, and Scale Smart

0:00Everybody, welcome to Tea with Gary V here on One Night. Happy birthday, Tyler Schmidt. Let's get into it, Aaron. What's the first question? This is a question from Diego. I own a fitness studio that has grown enough that I need to hire. Tips on how not to fuck this up. I know this will allow me to grow my business to the next level. The way you really learn is by firing, Aaron. It's not that hard. It's not fun to fire. but if you make the wrong mistake hiring, the anecdote, the formula, the way you solve is called hiring. And people are really hesitant to hire because they're scared to fuck it up.

0:42Hence the question, what's up Pablo? So my big thing is hire fast. Go with your intuition. Don't overthink it. Fire faster and then promote fastest. so very quickly after you hire you're gonna know if you've got someone you can work with you know notwithstanding like random things that happen in people's lives sometimes I think about something recently where we had a great employee and something in our personal life situation changed that variable but for the most part many of the people that are sitting around here right now it was obvious within a week or two like oh okay there's like some real something really here to play with and on the reverse, there are many people that are not sitting here right now in this office that very quickly we knew and so that's that.

1:32All right, can we throw somebody up from the chat? Is that a plan? I worked for the bank for six years now. Not something I love but pays the bills, gets everything done. I worked at a zoo before this. Loved that energy, everything there. Bounce with animals. I capped out at the tap I can do. I'm thinking about making a big change. you know have friends in law enforcement they say come on over you know it takes a pair of you but it's kind of you know I got three kids kind of in the air what do you think is it something I should take the plunge on you know do you want to do law enforcement it doesn't feel like you do in the back of my mind has it no it's always been there yeah yeah you know it's just been there so let me let me now it's like I got friends bro I'm so glad you're here let me give you a quick answer before you get fired here you can always go back to jobs like the one you have right now.

2:23Yeah. This is the number one thing that people don't understand. Jobs like the one you're in right now are always there waiting for someone like you that's scared to make the jump into something they're passionate about or really want to do. Do you know what I mean? Risk adverse jobs are everywhere. Yeah, 100%. The end. That's true. So if it's not this, bro, if it's not this bank, if you go jump, right? and let's say you're like, oh fuck, I hate this even more. I quote unquote want to go back. A different version of this same job is there for you. Sometimes this exact job is there for you. Yeah, that's true.

3:01And here's my biggest point of view. If someone is asking me this question, they're looking for someone they admire or love or like or are their homie to give them one last push to actually do it. You're looking for my validation. which means you're already ready to do it. I don't ask questions of people to give me validation for things I'm not even considering to do. You're not asking me for validation to go be a parachute, you know, or go be a clown in a circus. You're asking for something that you've already decided you want to do. You see where I'm going, my guy? Yeah, yeah. That's it. On the back end, too, I've been training.

3:44Like, it's weird. I've been training a little bit on the side with some friends. Like, you can do it. you'll be fine. It's not an issue. The change with security with jobs and things like that, it's a big change. Yeah, you have kids, all this stuff. I'm so with you. But I'm telling you, you can go to a job like this in five seconds. Yeah. Just as quick as I got it, I can do it again. And by the way, so many of us are so grateful for good people in law enforcement and so we could use you out there. I appreciate it. Awesome. Awesome, brother. Love you. Oh, yeah. Question is from Fatima. I'm a 23-year-old computer engineer turned baker.

4:22I built The Fairy Who Bakes to 229K followers, published a cookbook, and even got followed by The Rock. Thanks to you, I followed my passion after graduating. I'm now testing new content styles but feel stuck in the same niche. What would you focus on to evolve this into a global brand, especially with the U.S. audience while living in Lebanon? Patience. I mean, she's two seconds in. like I had 229 ,000 followers once bless you I had 229 ,000 followers once like I didn't stress at 229 I was excited at 229 to get to 500 ,000 to get to a million to get to 2 million to 4 million you know like most people bless you rips most people on this show right now are struggling with the character I just signed.

5:21People struggle with patience. They want everything now. They want it now, Erin. Like, she's doing great. She's actually living the life that 99 % of the audience here right now is hoping to live. So, Erin, it's very easy. Like, she's winning, but she's slowed down on her growth, and so now she thinks she's losing. it's like any progress with anything if you run, if you work out if you're trying to lose weight, if you're trying to get muscles, you know like basketball you want to get better at pool like whatever, you know chess people grow, then they hit a plateau, that is normal and in that plateau is when you need to be grateful for the growth you just had and most people don't go with gratitude they go with envy and jealousy of other people that got bigger muscles, sold more cupcakes, lost more weight.

6:18We deploy envy and jealousy in moments when we should be deploying gratitude. There it is. I'm pretty happy about that clip right there. That is it right there. We are deploying envy and jealousy, which triggers our lack of patience in moments when we should be deploying gratitude for the accomplishments, the micro accomplishments that we just had. Okay, this question is from Hector. I have two very young kids, two boys ages six and two. I began my own consulting business seven years ago, and it's doing really well. However, it keeps me away from my family a lot more than I would like. I'm curious as a dad yourself on how to move past the feeling of regret when I miss moments with my kids due to my commitment with work.

7:05Listen, this is as hard as it gets. There is no right answer. there is who's the judge and jury of whether you spent enough time or didn't I spent so much more time with my kids than my dad that I felt like I was a superhero in hindsight there was more time to be had and they might have things to say when they're older and then they'll live their lives you just do the best you can we have to stop beating ourselves up on this you're trying to provide for your family like people don't get it like we went through this whole era where moms and dads that we're providing we're getting demonized. Who the fuck do you think is paying for shit?

7:46How the fuck do you live? Like there is that part. And as long as you're actually giving a fuck, as long as you love your kids and you're trying your best and you're not bullshitting and you're not fucking golfing and bowling and like running away, like you're genuinely trying. And by the way, I've met a lot of 20 year olds who talk about my parents showed me how to live instead of told me how to live. And oh, by the way, Rips, did your parents go to your games when you were a kid? Do you remember every game you ever played, every minute and every time they were there? Of course not. I watched a bunch of Daily Vs.

8:21I think I have the best memory in the world. I watched a bunch of Daily Vs when I was drawing B Friends. When I was drawing B Friends four years ago, five years ago, me, Tyler, DRock, Andy, we watched old Daily Vs. I didn't remember anything. and they were only like five years ago i was like okay we have a very confused pov on what we remember you're not gonna remember every single thing you're gonna remember how you felt and if this father what's his name hector if hector if his kids feel like hector gave a fuck that's all that's needed the end this is a binary game for parents do your kids think you gave a fuck or not the end not the every little recital and sports game and after like and by the way what about being present when you're there I know all sorts of parents I have buddies who are degenerates who are home at 5pm from work all the time they're there you're a good one they're there but they're fucking watching sports center and drinking beers and farting and not giving a shit about their kids what about that part like There's also that.

9:35So, I don't know. We need to stop beating ourselves up. Alright, Louis, what's good? Hello, how's it going? I can hear you. What's good, Louis? Louder would be better. What's good, Louis? How's it going, you okay? I'm good, brother. Where are you from? I'm from England, just outside of London. Very nice. Yeah, big fan, by the way, big fan. Thank you, man. So basically, I'm an actor. I'm a 24-year-old actor. And I've been an actor for about two years now. And my career is definitely on the rise. Like I'm sort of getting my name out there in like the horror world and stuff like that. And my name's sort of getting established.

10:06However, like with acting, it's so sporadic. Like I've had some jobs where I earn a lot of money and then I have a few months where like it's a bit coming in. So it's kind of that idea of like, do I start a side hustle whilst going in on my passion? Or does that take too much time away from acting? And or do I go all into the side hustle is perfect because it doesn't take time away from acting. it allows you to do shit when the acting is slow yes okay you're not doing two careers you understand brother like that's why side hustles are awesome because they're not actually taking away they're there to circumvent the moments of downtime yeah it's just because like i started a fitness business like a few about a few months ago i didn't really take off and it's taking a lot of time away from my acting so i'm just panicked and thinking like with actings you obviously gotta learn your lines and if you're on set as well stuff slows down on the side so it's finding that side hustle to still do all the things of acting i've got a good side hustle for you make social media content of you sharing your thoughts your feelings your dreams and your observations it will build your profile and will help your acting well i do it on the same instagram account i use for acting i'll do a separate account which is you can do both either works what what is your instagram so my instagram is lewis santa.actor and it's all just acting stuff on there so I put clips of me acting films I've been in can you spell that out because you went too fast and your accent fucked up a bunch of us Americans oh sorry should I put it in the chat it's lewissanta I'll put it in the chat now dot actor beautiful I don't know if people can see that there it is we can yep so that's my acting account but I always worry about doing videos of me speaking to camera because it's like are people thinking is he an actor or a content creator or is that getting in my head too much so I just say fuck it that's getting in your head too much it's the same shit this is why I love your content because you always have the idea of like just saying fuck it and just doing it and just seeing how it plays.

11:52Because that's how life actually works. Yeah. The reason my shit works is I live real life and all of you live life in your head grounded in insecurity and fear. Yeah. I think that's it. I think also with acting as well, it's one of those things you need to get out of your head and it's like with content creation it's a new thing for me anyway. And all 1 ,000 people right now, the ones on whatnot and the ones on all my other social, all of them are in their fucking head. Yeah. Yeah, yeah, yeah. And then it was 90 and says, why did I live in my head? Yeah. That's literally how, that's life. Everybody spends 80 to 90 years in their head and then they turn 90 and they say, why the fuck did I live in my head?

12:32Yeah, yeah, yeah. Yeah, that's a good idea though. Starting a content thing on the side is a really good idea because it's like my passion. I love talking about it with people. But it is the idea of like how am I being perceived online if I went down that route. That is not going to have it. In fact, it will not have a detriment to you being an actor but it might be the contributor to you being an actor oh i see it's getting them out there more yeah brother somebody may see you may see something in you when you're ranting about your favorite football team and that might be the reason you're an actor because they see that you're an actor yeah yeah they see my personality through that yeah because i saw one of your ted talks talking about it's all about attention acting and that's something i'm struggling with is like it's pouring that getting that attention into you you know getting putting yourself out on instagram on TikTok and stuff like that.

13:17Brother, the internet and social media have not changed us. It's exposed us, which now allows us to fix it. The internet also has allowed for people like me to live in here. I'm helping our youngster here right now. He couldn't find me pre-internet. He would just have other fear coming at him from the mainstream media. Yeah. The internet has been a net positive, yet everyone thinks it's been a net negative because we don't want to be accountable for the truth. It's just mindset stuff. We have to hide the truth. Yeah. Sexual orientation, suicide, depression, alcoholism, domestic abuse. This shit hid, motherfuckers.

13:59This was all in the shadows of our society. You can't hide in a social internet world. Thus, now we get to, do you know how you fix things? By exposing them. By going to therapy, by shedding light on things. We're fixing the world right now because of social media. And people can't see it because we're in the middle of the fix. And people don't like being in the middle of the fix. You know, becoming sober when you're an alcoholic, that beginning sucks. Addressing your insecurities and your shortcomings in therapy and becoming accountable, that sucks. This is an important time in the human race.

14:42we are fixing. This is a very, very big thing I just said for the last two minutes that a lot of you don't see it. No, I get it. I went sober about a year ago and I get it. It's the first couple months is the bit that fucking sucks. And it is accepting, accepting the problem that you have in facing yourself in the mirror. Do you know what I mean? And then after a few months, then it just gets smooth sailing from there. That's what I think anyway. Proud of you, brother. Real pleasure to talk to you. Have the best day. Valerie asks, how do I know if I'm built for entrepreneurship or if I'm just romanticizing it?

15:14By even asking that question. Let me be very honest this morning because I'm in the mood. When you're an entrepreneur, actually, do you know those bugs? I use this analogy a lot. You know the fly? You know in the summer you have that like zappy light thing on the porch because you don't want the mosquitoes and the bugs and the bugs just go to it and die and like the bugs can't help it. that they're so drawn to the blue light, they can't help it. They probably even, I don't underestimate bugs. I think bugs actually know they're going to die, they just can't help it. That's almost like being an entrepreneur.

15:51You almost are very likely going to die, but you can't help it and you believe you can live. There was no option for me. There was no option for everyone that I've really met that's an actual entrepreneur. Now, we live in an era where people want to take a stab at entrepreneurship. People are dabbling, they're experimenting. You know how high school kids go to college freshman year? Normally girls and they'll experiment a little bit, you know what I'm saying? That's what I see people are doing now with entrepreneurship. They want to experiment a little, you know? But they're getting caught because it's not really who they are.

16:34You know? And so, you know, I think it's, I think it's, I think what's really cool is I'm thrilled that people are trying it out. And that's amazing to me and exciting. But I think if you have to ask, you're definitely not a purebred entrepreneur. And to be a successful entrepreneur, often you have to be purebred. And I do see people learning and getting there. but they had like 90 % of it there. You know what I mean? And so that's how I see it. Next question. So Michelle asks, I've been with my company for seven years. They recently announced they're closing our office in three years and relocating to another headquarter in Florida.

17:19People who don't relocate will be grandfathered into remote work but are no longer eligible for promotions or lateral moves. I love my job and the people I work with but feel executive leadership is ruining it. Should I stay and not ever make more money or leave what I've built up over the last seven years to restart somewhere new. I actually think this, what's her name? Michelle. Michelle, I actually think you're being incredibly entitled. Michelle, you're being obnoxious. This company is relocating to stay alive. People don't realize companies die if they create coddling. This isn't parenting.

17:56When your parents overcoddle you, you just become a loser. When a company overcoddles, It goes out of business and everyone gets fired. Did I hear that right? The company gave people a three-year notice. I thought you, when you said three, I swear on my kids, I thought you were going to say months. The company gave everybody a three-year notice. And then on top of that, the company says you get to keep your job and work remote. Are you fucking kidding me, Michelle? I hope they fire you right now. Upper management is ruining it. No, no. You not realizing that shit changes and your lack of adaptability and your entitlement.

18:43The world is, life is not fucking fair. You can go get another job. I'm dying here on this one, Michelle. Michelle, I love you. And of course, I don't really mean like I hope they fire you. But fuck Michelle. The fuck's the matter with you? three years, three years notice and not even getting fired. You get to keep your job remote but you just can't get promoted. Are you fucking crazy? The entitlement is off the charts. I think that company is remarkable. Please tell us the company so I can send them a fucking gift basket and a note to say that they're remarkable people and I might just shut down my companies and go apply for a job at this company because this fucking company is the three years notice.

19:35And then you don't even lose your job. You get to keep it and work remote. We've lost our way. China's going to win. That's it. China won. No, no, China won. That's, fuck, Europe could beat us at this point. What the fuck was that? This fucking question really put me on tilt.

20:00Corso, this fucking lady asked me, you heard it, you're watching? Three years notice to not even lose your job. This poor company's just trying to move to Florida to have better tax structure so that they can keep the company alive. It's competitive out there, AI is coming. Do you understand how hard it is to run a fucking company? Everybody's got, you know what happened? All this propaganda got people thinking corporations and CEOs, it's so easy and they're so bad. Everybody got you twisted, kids. You go do it if it's so easy. Why don't you start your own company, Michelle? Why don't you start a company?

20:40The fuck's the matter with people? I'm dead right now. I just want to congratulate the communist regime in China. It's very clear to me that us Americans are fucking lost in outer space. Vanessa Brito on YouTube says, Gary, chill. Vanessa, I will not chill. I love us too much. I love everybody who's watching this, my community too much. Faith, I am irritated. Fuck me. What's your question? Yeah, my question is, so I built a pet care business. The first year we did about 30 ,000. The second year we did about$130 ,000. And then the third year we did$250 ,000. Good for you. Thank you. So I'm trying to figure out a way to scale and make it bigger.

21:36I'm about to do some supplements for the pets. I like that. T-shirts, teachers, if I can, T-shirts.

21:46Also, my business is called Wiggle Your Tail Pet Care. wiggle your tail pet care we also do dog training pet taxi dog walking overnight we pretty much do everything um i actually started listening to you in 2018 and something just clicked and i said you know what i've got to do something so i started there um and i was doing dog treats while the pandemic was happening so um now i and then i relocated when you were talking about relocation, I was like, wait a minute. Yeah, it makes sense. I had to relocate and move to Florida from California. So I started it in Los Angeles and then moved down here to Florida.

22:24It's been way better, but I'm just trying to figure out a way to make pet care like a need, you know, because I feel like so many pets go into the shelters and to the rescues because people don't have the time to care for them, even though they have all the love. How much, how much social media content are you putting out daily? Um, not much. And it's really been really tough. Um, because I've been trying to grow it. Um, you know, and, um, I'm not asking you for not much. I'm asking for the real number. How many posts a day do you post and on which platforms and don't bullshit me cause I'm going to help you.

22:59Okay. So on Tik TOK, I've been trying to post, but I have not posted. I'm going to be real with you. I have not posted much. Um, Facebook. I don't like that. I need numbers yeah how many times in the last month have you posted zero in the last month i would say probably about 15 15 posts not horrible so once every two days pretty much okay not the worst i thought it was way worse okay what about face what about facebook you you now do people need to come to you or they can buy dtc or how does it work um so pretty much i get a lot of my leads from Facebook. I do have my house, which I do private boarding here.

23:40You know that you can make posts on social media, see which ones do well, better than your norm, right? What do you normally get in views on a TikTok? 50 views, 100 views, 1 ,000? On TikTok, not much at all. It's been really hard. Hold on. I do have a question though, because I feel like I have 11 ,000 followers on my personal TikTok account. Is that something that I should integrate? Should I integrate my personal life, my business? Yes. Okay. The other thing that you need to do is you need to run ads on Facebook and you need to spend$100 a week on a 10 mile radius of your location. Okay. And if you don't know what I, Like if you don't know the details, you go to Google.

24:31Yeah, I know what you mean. Well, you have to run a, every local business that's watching right now must run$100 a week in ads amplifying a piece of content that is either done well organically or is made that's a very hard sell on a 10 mile radius of their location. Okay. I feel like I did that recently and I did see a lot of engagement. I just never know how much to spend I never know how much to spend $100 a week 10 mile radius and then if you really know your demo if you're like well I really crush if I noticed most of my customers are 40 to 60 year old women then you do$100 10 mile radius 40 to 60 year old female interesting I like that that's more specific and because it's already like and now narrowing it down because if you did 10 mile radius on Facebook and it hit 27 year old dudes who you know are not going to really hit you so you want to look for your demo.

25:29Understood? Yeah. $100 a week but you need to post organically a lot more. Stop worrying about anything other than you need to post multiple times a day on Instagram, TikTok, Facebook, all of it. Don't worry about anything else. Just fucking post. I like to be very private with the content that I post. I don't like to post a lot of my clients' homes and things like that. I don't. I don't. I've posted more than any human on earth for the last 15 years. I post nothing private. You don't know shit about my kids. You don't know about my kids. People want to see the dogs, you know? Well, yeah, but you've got to figure out how to do that.

26:05Maybe you go to a dog park and you interview people. Okay, okay. You see where I'm going? What would I ask? I mean, we do do dog training. What the fuck do you ask? You're in this fucking business. You ask them shit you fucking know. But random people are going to be like, why are you coming up to me talking to me? You know what I mean? Do you know what year we live in? we live in 2025 you're coming up with a fucking phone and you're coming up to someone they know what the fuck is happening and the ones that don't want you to interview them will shy away and look at you weird and the other half will fucking like put on some lipstick and ready to fucking make some fucking social media content so I do have an idea and I was thinking about this it's I bought this like costume dog costume and I wanted to put our t-shirt on it and I wanted to go around and just have it like wiggling its tail like just randomly wiggling its tail around the city and he's going to post on tiktok and be like have you seen wiggle yes you know yes i thought that would be really cute i think it's cute it likely won't work but i need you to do it okay see where i'm going yeah yeah 90 of the things that i think don't work yeah just do it nice and slow 90 of the things i think will work don't work that makes me happy not sad you motherfuckers are all insecure and scared and you're the reverse yeah I think I get it I think it's just do do do and if you don't have an opportunity to fail then you're not going to see where you need to tweak it and make it better and if you don't post nothing will happen you'll just sit around and think yeah I'll have to do that good love you see you thank you I want to say this nice and slow for everybody I believe that if you are a human that is building a personal brand, you're a creator, you're an influencer wannabe, that if you have between 10 and 50 ,000 followers, maybe even 10 to 100 ,000, maybe even 1 ,000 to 100 ,000, yes, if you have 1 ,000 to 100 ,000 followers and you have any level of salesmanship, like you like doing a garage sale, you've been a salesman, you're not scared to sell, that I believe you should be joining whatnot and selling something even random stuff in your house and starting to practice.

28:23I believe the rise of the creator and influencer economy is that there are tons of people that have 5 ,000 followers on social media right now that are never destined to be Mr. Beast or Logan Paul or Charlie D 'Amelio destined to never be me but are actually destined to make 100 ,000 a year being someone who sells on social live commerce. There's a lot of you that are trying to get to a million followers that have no chance to make 100 ,000 a year and do plus and do what you want. Half of those people actually will crush on live shopping and will get to where they want to be, but they need to be a commerce-tainment, a content creator that sells things on whatnot and TikTok shop and all the future live shopping platforms.

29:12Amazon's got one coming Walmart's got one coming eBay's got one coming meaning they all have one right now but they're gonna get better I don't know what Facebook and Instagram's waiting for I don't know what YouTube's waiting for I don't know what Twitter X is waiting for but they're coming they're in the woods they're probably all distracted by AI right now but live shopping is going to explode I believe most of you who are aspiring to be a creator an influencer a content creator an influencer a personal brand I believe most of you are not good enough to become wildly famous. And I think half of that group is good enough to sell stuff, whether around their house or start selling a product.

29:52And I challenge the thousands of people watching right now to go to WhatNot right now. Because on TikTok, you need a certain amount of followers to have a shop, right? Do you know what that number is? You don't remember, right? 1 ,000 to go live and I think 5 ,000 to have a shop maybe. Let's get the right answer because I need it for my content. We'll get the real, real answer. you'll figure it out. I believe most of you in the next week must go live on Whatnot. I highly recommend going live on Whatnot. The problem with Whatnot is you don't get audience for free. On TikTok you get audience for free.

30:24The problem with TikTok is you get audience for free but a lot of them are not looking to shop. On Whatnot even if you have 11 viewers they're buying. Got it? Whatnot's QVC. TikTok's more commerce attainment. But I think all of you should try to sell something this weekend. Everybody should have a, who's ready for the Gary Vee's 2025 virtual garage sale challenge? Who's ready for Gary Vee's 2025 virtual garage sale challenge where you do a garage sale on whatnot today? Meaning this Saturday. You're gonna gather stuff in your house. You're gonna gather stuff in your house. You're gonna download whatnot.