In short
Podcast Notes: The GaryVee Audio Experience - The #1 Difference Between Sales and Branding
Episode Overview In this episode, Gary Vaynerchuk discusses the distinction between short-term sales tactics and long-term branding strategies. He shares personal insights on motivation, project management, and community engagement in the context of entrepreneurship.
Key Topics Discussed
- First Steps After Buying the New York Jets
- Initiative: Gary would launch a program to send jerseys to every six-year-old in the New York, New Jersey tri-state area.
- Objective: To instill brand loyalty in youth, converting them into lifelong fans.
- Motivation Behind Longevity in Projects
- Holistic Purpose: Gary emphasizes his belief in a broader vision for his professional life.
- Resilience: He notes that many entrepreneurs become paralyzed by the performance of individual projects, but he views success as a net-net game focusing on overall growth.
- Strategic Decision-Making: If results are lacking, it reflects a wrong decision rather than a failure.
- Handling External Challenges
- Government Interference: Gary acknowledges the impact of government on business, reflecting on instances like Wynn's casino approval.
- Focus on Control: He stresses the importance of concentrating on controllable factors and disregarding external distractions or shenanigans.
- Community Management Investment
- Valuing Community Engagement: Gary advocates for 24/7 community management, believing that personal engagement can positively affect brand perception.
- Human Connection: He notes that individual interactions, even simple acknowledgments, can enhance brand loyalty and connection.
Key Takeaways
- Branding vs. Sales: Focus on long-term branding to build lasting relationships rather than just immediate sales.
- Resilience in Business: Understand that not every venture will yield immediate results; maintain a broader perspective on overall growth.
- Control What You Can: Prioritize efforts on aspects of the business within your control and ignore external factors that do not directly influence your outcomes.
- Value of Personal Interaction: Investing in community management and personal engagement can be crucial to fostering brand loyalty.
Final Thoughts Gary encourages listeners to remain focused on their overarching goals and to continually engage with their communities. He believes that through hard work and a commitment to the right processes, success can be achieved despite challenges.
For more insights and discussions, listeners are encouraged to check out previous episodes of The GaryVee Audio Experience.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOGary's Vision for the Jets
0:30 to 1:06
Gary shares his idea of engaging local youth if he were to buy the Jets.
“Lou wants to know, if you bought the Jets today, what would be the first thing you would do?”
The Importance of Holistic Purpose
1:11 to 1:58
Gary discusses his motivation and approach to projects without immediate growth.
“what motivates you to continue any project, like Wine Library, without seeing any significant growth prior?”
Navigating Government Influence
2:01 to 2:54
Gary shares his perspective on government involvement in business and competition.
“Michael wants to know, as an entrepreneur, how do you feel about government officials picking winners?”
The Value of 24-7 Community Management
3:06 to 3:30
Gary discusses the significance of community interaction for brands.
“Haley wants to know, what is your response to brands looking for 24-7 community management?”
Transcript
Automatic transcript. May contain errors.0:00On this episode, I talk about CTAs, 24-7 community management, and buying the Jets.
0:24This is the Gary Vee Audio Experience.
0:30Gary Vaynerchuk:Lou wants to know, if you bought the Jets today, what would be the first thing you would do? Lou, I've always said that the first thing I would do once I buy these New York Jets, I'm pointing to the stadium, by the way, is I would start a program that would send a jersey to every six-year-old boy and girl in the New York, New Jersey, tri-state area with a handwritten note from me saying thank you, or maybe just a note that I would sign some, because that's a big number. but I want to basically convert every single youth into the green, not the blue, and so that would be the number one thing I would do.
1:06Start the program that I've been imagining and dreaming about my whole life.
1:10Gary Vaynerchuk:Madi wants to know, what motivates you to continue any project, like Wine Library, without seeing any significant growth prior? Madi, you know, for me that's a very easy answer, which is I just believe in my holistic purpose, right? I'm blown away by how many people are crippled by one project or the other. To me, this is a net-net game. I have a very clear vision professionally where I want to go, but overall, I just want to be a good human being, do business the right way, the right process, put in the right hustle, and I control that. If I don't get results, well, that means I made a wrong strategic decision, but that doesn't cripple me either because as a net-net, I know where I'm going.
1:50So for every one or two times I decide to get in the wrong business or invest in the wrong thing, I'm going to figure out a win alongside of that, And that's all that really matters to me.
2:01Gary Vaynerchuk:Michael wants to know, as an entrepreneur, how do you feel about government officials picking winners? Like Wynn getting approval for a casino in Boston? Michael, first and foremost, I agree with you 100%. This kind of government interface, behind-the-scenes stuff happens all day long, especially non-American. It happens in America all day long, but you start getting into other parts of the world. There's a lot of shenanigans going on. But I'll be honest with you, as an entrepreneur, and I've always felt this way, and don't forget, I come from a regulated industry business where Wine Library had plenty of headaches.
2:33I just completely ignore it. I'm disinterested and not focused on it at all. I spend all of my time, and I mean all of it, I spend all of my time on the things that I can control. It's why I fear the health and well-being of the people I love and care for, because I'm not in control. But when it comes to business, even though there's a lot of back-end deals, people not rooting for me, deals that were made for me not to win, I feel that I have the talent and the skills to still break through.
3:06Gary Vaynerchuk:Haley wants to know, what is your response to brands looking for 24-7 community management? Is it worth the investment? Is it overkill? You know, Haley, I'm a big fan. I believe that everybody that you engage with and say hello to I believe that everybody I said thanks to or TY over the weekend for watching all 21 episodes of this show get affected by that. I do think the human investment matters. I do think that if brands committed more to one. Everybody if you enjoyed this podcast please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey.
3:40See you later.
From the publisher
In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment.
You'll learn about:
- The first thing I’d do if I bought the New York Jets
- My holistic purpose and professional vision
- Why I don't get crippled by the performance of one project
- How to ignore government interference and external factors
- The value of one-on-one marketing and community management