The #1 Problem with Movie Marketing in 2026

0:00Hello, Tim. It was good. Hello. We can go into the movie marketing stuff. We have information to give you, and then maybe that sparks something. Okay. So I did a whole bunch of research. I made a slide presentation I can show you. It has a lot of examples, a lot of data. But I kind of wanted to hear where your mind is at. Start with that before we get into that data. There is nothing more intuitive to me than movie marketing is one of the great disasters in our industry, in society. And you look at Marty Supreme and that is an incredible execution of the reverse. They did so many different things which brought awareness.

0:43You know, obviously Timothy was already getting red hot, but I'm sure the five of us would agree that Marty Supreme's marketing worked because we had some general awareness of what the hell's going on before it even kind of hit. Obviously, we'll talk about the horror movies in a minute and there's a lot to it. But I'm talking about Supergirl and I'm talking about the trillion other movies that come out a year that fail. And it's because they think TV commercials and billboards, I mean, He-Man would probably be a good one. Like I saw more outdoor media for He-Man but like cool like I was aware like I became aware that He-Man the movie was coming because I saw outdoor media which is good but it was you know I got lucky that I looked up from my phone and saw like the billboard like they paid a lot of money for that and if they just did clipping the way Clive Bickley and I and other like there's there's so many ways to do movie marketing better.

1:51And they're just not modern. And they're spending a lot of money in a short period of time. These companies are spending real money in a small window to make an opening happen. And I think they've got it all wrong. And movie marketing is doing what politics is doing wrong, right? You hear over and over, incumbent does television. This episode is brought to you by Accenture. When your advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales, using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business.

2:35The result? Less time spent on operations, more time connecting brands with the moments and fandoms that matter most. Learn more at Accenture.com slash Spotify. new age upset came from someone who did social media and everyone's like, what? And like, that's what's happening here. Like a modern experiential and digital and social first digital approach to movie marketing would transform the industry. And Hollywood is very Hollywood out. They're very traditional. Hollywood is as traditional as corporations on Madison Avenue and as politics. And I'm passionate because I think it's really sad because I think there's some really quality movies that don't get discovered.

3:30And then there's subjectively some very average movies that would just do much better at the box office if people knew it existed or were intrigued to consider it. And so that's my overall thesis at the top of the article. Close your eyes, exhale, feel your body relax, and let go of whatever you're carrying today. Well, I'm letting go of the worry that I wouldn't get my new contacts in time for this class. I got them delivered free from 1-800-CONTACTS. Oh my gosh, they're so fast. And breathe. Oh, sorry. I almost couldn't breathe when I saw the discount they gave me on my first order. Oh, sorry.

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