The #1 Way To Grow Any Business

25:14You know what? Do you understand what I'm saying? Because what that represents for me is they haven't even lived life enough to know about anything. they're just doing it because they're doing it. There is no reason they're doing it. It's in them. And this is why I'm passionate about empathy and kindness and compassion and sympathy because it's good. It's really good. And if you really watch the internet this is why I want more of you to go out in the world and observe. And I think the edges are interesting. Under eight, over 80. There's a lot of fucking answers there. But don't do it with people in your family because that's too contextual.

25:54It's too convoluted. It's got baggage. Start, like, the next time you go to the airport, watch. Look for eight-year-olds and look for eight-year-olds and watch. You'll get really interesting answers. My brother. Gary. Yes. Love you, man. I love you back, brother. A couple of things happened in my life. We had a Mexican family immigrated to New Zealand 20 years ago. So I reflect that a lot with your family and what happened with your parents. Yes. Two things happened five years ago. I started following you and I broke the relationship with my daughter. You started following me and what happened?

26:35So, man, I... Of course, it's emotional. What did you say? I didn't hear you. So, my daughter got a tattoo in the arm. Your daughter got a tattoo in the arm. And I thought the life was over, you know, for me. Life was over when she got a tattoo. Yeah, because I thought... Because you're an old school fucking dude. Yeah, and I... But because of that, I thought, what is my family's going to think about it? Of course. And I don't ever thought about what actually my child thinks about themselves, you know? That's right. And then I was lying in bed and I watched your video to say, what the fuck we think about it?

27:05You know, what about their kids? What they think about themselves? What we're worried about what actually, what their parents are or everything else. Back in Mexico, that are miles and miles away. What I'm worried about? That's right. And that moment I realized, like, what am I doing? Like, I'm ready to break the relationship with my own daughter. Because the tattoo she got. Yeah. Because back home, your mom, your uncle, your dad, who? Yeah, yeah. Who? All of them? Yeah, all of them. The whole fucking family in Mexico was going to shit on you because your daughter got a small tattoo on her wrist.

27:36Yes. I understand. Go ahead. Anyway, in that moment, my life completely changed. I said, what the fuck am I doing? You know, like, what is going on? Fuck Mexico. Yeah, fuck it. I love my daughter, you know? I absolutely love my daughter. That's right. Yeah. Five years ago, I started my own business. Yes. The first people I employ, my family, are my friends. Yes. In Mexico, we have a say, never employ family and friends. Yes. And then suddenly, I see Gary Vee to say, Only hire your family and friends. Yes. Brother, you know what I just realized? I'm about to get into a huge fucking fight with Mexico.

28:18So thank you very much. I'm very humbled. We are a$10 million company. We are 35 employees, three companies. We got our own media agency and work for the three companies and for everything else. You are a true inspiration. Thank you very much for being who you are. Thank you. We love you, brother. I have a big idea. I have a big idea. I think you need to go home, grab your daughter, and go to the tattoo parlor and you should get a tattoo.

28:57That's awesome. I love that you got him to swear and he used to be worried about a tattoo on his face. That's right. That's really cool. Hi, Gary. My name's Zoe. Hey, Zoe. I just want to film this because I'll figure everything you say. Give it to one of those handsome guys there so they can hold it for you. If that's okay. Yeah, of course. Hi, can you just help me? You don't have to film him, just so I can hear it later. Hi, nice to meet you. Pleasure. Welcome to Bruce Vegas. Thank you. So I recently launched my business, an eco-nappy and wipe company, because I needed these products for my son when he was a baby.

29:31They weren't available. Yes. So I'm brand new, just launched. It's all me. And I wrote this down because, like that guy over there, I thought I'd get here and forget. You don't want to forget. Good for you. Go ahead. So my question is, when you've just launched and it's more or less just you, where do you focus your time? If you were me, what would you be focusing your time on? I know there's social media, there's marketing, I've got to pack orders, emails coming, phone calls, I have a son, a life, after school things. Where do you focus your time on the business and your money? Two things. Okay.

30:05Notice how I said eight and 80 before? Yes. I hate the middle. The middle is a commodity. The edge is where it's interesting. So the answer to your question is the following. I would focus on my things when it's just you, on the things I've done in the same scenario and the things that I've observed for many that works. A, the shit that's most on fire. Right? Whatever's fucking most on fire, it's like being in a boat. If there's a hole over here, you gotta put your finger there. Right? The things that are most on fire, and then B, the things you like the most out of all the things you're doing.

30:40the things by focusing on the things you like the most whatever those things are making the product whatever it is it's going to give you the fuel to have the energy to fix the shit that's most on fire that will get you to the next phase where you can start bringing people in and afford to do the things you don't want to do does that make sense? yeah that's good the key though right now so that's a good framework for you to think about but the key that you have to really lean into right now is realize that you have to lean into the patience. It's impossible for it to happen overnight. I'm very patient.

31:13Good. And what you need to do is just realize it's just a process and find the things that you enjoy about it. And then more importantly, I think you have a really, really strong product market fit. My favorite business in the world always is when somebody starts something to scratch their own itch or an itch they had. And so I think you've got to stay with that conviction because you're and we're gonna help a lot of people. Thanks, Gary. You're welcome, Zoe.

31:41Hey, Gary. What's up, brother? My name is Ananda, and I run a real estate digital marketing agency here in Brisbane. Very nice. First of all, it's a privilege to be even able to stand here and ask you this question, man. I'm humbled, thank you. I'm 23 years old, I've been listening to you since I was probably, I don't know, fucking 14 or something. That hurt. Talking to an uncle. That fucking hurt. But fair enough, bro. Go ahead. So as a young guy who's pretty new into business, we've hit like the six-figure run rate pretty quickly in my journey. But what I've figured out that was holding me back a lot was the fact that there's a thing going around.

32:22There's a standard version of a product in an industry. Yes. And there are tons of people in my own network all around the world that are kind of doing pretty much the same thing. Makes sense. but I'm not able to just do the same thing as everyone else because I'm not I don't just want to make money I just want to I want to make a product that is truly exceptional that's great so how would I approach that when everyone seems to be doing just pretty much the same thing by doing what you just said but how do you know you know what is the next step on top of all these other like huge companies out that are already doing very similar things?

33:02Well, if you have the ambition and the audacity to make a truly exceptional product, you need to put in the work to figure out that question. Is that something you did at VaynerMedia? Yes, I decided to not do what you're doing right now, which was give any attention to anybody else doing anything, and I focused 100 % of my attention on my people and I'm honing my craft at being the best social media marketing company in the world, even though everybody else who was multi-billion dollar companies told me it could never work. Everybody else is a waste of time. Thank you so much, Jess. Love you. Hi, Gary.

33:52Hi. I'm so excited to talk to you. I'm Jess. Jess. I have a, I'm in a software development company. SaaS? SaaS platforms, marketplace platforms. Yep. Really awesome. We work with small to medium businesses. Good. Only issue is small to medium businesses don't pay consistently. You mean don't pay at all or do you slow on pay? They pay. But they're slow on their terms. So it's like late, sometimes not. So we move into corporate. Okay. Corporate's great. Except I'm not really a fit for corporate. Makes sense. My personality, not at all. You're Jess. I'm Jess. Yeah, I do stand-up comedian. I'm a stand-up comedian.

34:29I try to be I'm actually quite bad at it Fair enough But you like it I do I love it. I put that on social media and I share that to create a following Yes, I have a day where I'm inspired by something I put that on social media to create my followers So why is that not corporate? Well in corporate some of it I think my business partner cringes at It sounds like your business partner is the problem not corporate He is here He's actually, actually, actually Oh fuck He's actually pretty good He actually is pretty good He's here, right? He is here Yeah, got it

35:06He'd be cringing right now Yes What I'm saying is With all your experience And I think I just need the permission from you Does it actually wreck your brand If you're building You know, we're building platforms for big corporates. I have a business that does three, four hundred million dollars in revenue around the globe to fortune 500 companies and I post the most outlandish. I post me going to garage sales. I curse every third word on LinkedIn. I dress like a fucking teenage boy. What the fuck do you think the answer is? One more question. Does it exclude people? Yes. Okay. But you want to hear something really fun, Jen?

35:59I don't miss it too. Do you want to hear something funny? Sure. It also includes people.

36:08Does it exclude people? 100%. But do I believe that you will get customers because you are silly or ridiculous and they're like, fuck it, I'd rather go with her because I'm silly and ridiculous too? and I get to write the check over here in corporate? I do. And it sounds like you and your partner are actually a good fucking combo. Because if you're silly, and he or she, he isn't, well now you've given companies both options.

36:38You're welcome, Jess. Thank you.

36:45Hey Gary, my name is Joe. Joe. Thank you so much for coming down and taking the 37-hour, whatever flight it is to get here. 26. 26 hours. Well done. Thank you, Paul. I've been blessed enough to have been running my own training business now for the last 17 years focusing on emotional fitness. Love. And the core mission of emotional fitness in our world is to transform people's relationship with uncertainty. Yes. And it's done wonders to massively reduce anxiety and depression that people have been working with. Makes sense. And also, it's actually helped so many fall back in love with themselves.

37:20Makes sense. Yeah, and I'm just, I have no idea how to transform this business into a movement, into scaling it into a movement. By putting out content on the internet. Right. Thank you. You do know. I've been doing that, I've been doing that. More. Right. How much? Don't lie, because I'll look it up. Yeah. I've got a private group called Emotional Fitness Hub. That's not doing anything. No, that's no good. No. Okay. You're talking to seven people. Right. The world has eight billion. Sure. Sure. So we're talking daily, multiple dailies? As many as you can. If you could post 39 times a day, 39 different messages on nine different platforms, I'll take it.

38:07Right. Okay. But I'll definitely take one from you because right now you're just talking to a small group of people and you're trying to change the world and that's not going to work. Right. Changing the world looks like you giving the information to the world for free and expecting nothing in return. Yes. Love it. Love it. Thank you. Time for about three more. We'll keep going a little bit. I'll do as much as I can. Go ahead. Hi. Hey, Gary. Nice to meet you. Nice to meet you. My name's Tasha Burke. Hi, Tasha. I'm a creative. Good. Yeah, it can be good. It's great. Yeah, it is great, but it's also a struggle sometimes.

38:49Everything's a struggle sometimes. Correct. Thank you.

38:55So I've got millions of ideas like creative people do, but I've had an idea of some NFTs for a while. Okay. So I just wanted to see what you thought about where the NFT space is at the moment. Do you think it's... Really bad. Yeah. Yep.

39:13but so was internet after the internet stock crash in 2000. All the people that are making fun of NFTs now to the friends that were into NFTs were the same people in 2020 making fun of the internet excuse me, 2000 making fun of the internet because the internet stocks crashed. NFTs and the blockchain are massively profound technologies it was greed that made it crash, but the technology still exists and if you were to execute a meaningfully strong NFT project and knew how to build demand for it and brought value, you would succeed. 99 % of people fail in real estate. 99 % of people fail in their business.

39:5999 % of sports cards and sneakers and art aren't worth anything. You need to focus on being the 1%, not worrying about what's happening with NFTs. Yeah. Thank you. You're welcome.

40:17Especially because you're a creative and the best thing to be when you're a creative is actually making what you want to make. You don't need it to be commercially viable. You need to get some of your million ideas out into the world. That's what being creative is. Sorry. Hi, my name is Darian. How are you? Hi, Darian. Good. Thank you so much for having me here. I actually won tickets, and it's just such an honour to be here, so thank you. I'm 26 years old. I run a tutoring and mentoring business. I started a few years ago, and we've been doubling in revenue every year. Congrats. Thank you. I have 43 staff, and I grew up in foster care.

40:57Yes. After my really rough upbringing and my connection to the kids that I work with, I'm desperate to be a role model on a much larger scale than what I'm working on now. Makes sense. And I've done three talks. Yes. My first talk was a TEDx talk. Okay. Which was incredibly nerve-wracking. Thank you. And I really want to know how to go up from here. Because it feels like I've started off strong and very quickly stagnated. And I just don't know where to go next. Well, there's a lot to this. So first of all, I too at 26, because of a very different upbringing, had incredible passion to make an impact.

41:38And I didn't even speak until I was 33 to almost no one very far away from a TEDx talk. Yeah. What I think you're doing is putting yourself into a position to mentally fail because you're not being patient. Right? Just because your next talk might be smaller or not as fancy as TEDx, it doesn't mean that you're not impacting. Your ability to impact is similar to Joe. Like, you should be making content every day about this. And you shouldn't be putting the magnitude of the speech on a pedestal. You should be putting doing the work for people on a pedestal. Yeah. And that's ultimately where the heart's coming from.

42:25Right. I want to impact, but I just want to impact more. Yes, I know that. Even the way you story told, right? You talked about 43 employees. That's impressive. People reacted. You talked about TEDx. It makes so much sense to me that you want to put things into context to speak to it. But if you're talking about helping, you can't be doing any of the helping for vanity or insecurity. You have to be doing it for helping. Yep. So just focus on the helping. not impressing us. For sure. Thank you. You're welcome.

43:04Hi. Oh my God, I feel sick. Hi Gary, I'm Mel. Mel, I like your hat. Thanks. It's really furry. Okay, I'm going to try to keep this really short. You can fix the mic if you want. Okay, hi. So I own a hair extension business and I've been in business. You own a what? A hair extension company. A hair extension, gotcha. We do a lot of education and we are quite, like we've been in business for quite a long time. We're doing quite well. However, we run courses at the moment and we teach like other salons how to do hair. I'm aware of the concept. And okay, but there's quite a lot of people in my space that I'm aware, which is why I'm aware of the concept.

43:40But they, so they do the same thing, but they're also allowing people that have no qualification to learn this as well. Yes. Now I have, there's two sides of me. There's one side of me that's like, no, you have to be qualified. You've always had to be. I had to do it. Everyone else has to do it. It's not fair. You don't know enough. And then there's the other side of me that's going, wake the fuck up, Mel. It's 2023. Things have changed. That piece of paper doesn't mean anything from the government anymore. I think that second person is a lot smarter than the first person. Okay. The second person is going to cause some hurricanes in the industry because I know a lot of people in my space have that same mindset as Mel number one.

44:20What does that have to do with male number three that's sitting in front of me? I think because for a long time now, with my audience, I do have a lot of loyal clients. I have built that clientele because we felt the same about not having people that aren't qualified doing the extensions. And now I think that when my mindset changes, I guess I'm scared because the people that love me because we think the same about that are then going to be like, you've always preached that you need to be qualified to do it. Why would you talk about it at all? They'll see what I'm doing. Like, if I'm allowing people that aren't qualified.

44:55I see. You're talking about the concept of you're going to start taking on people who are not qualified. Well, there's no licensing in my industry. It doesn't make sense that I should license it if the government doesn't. I understand. So, I don't know what to do. Well, it sounds like you're trading on an ideology that the market doesn't give a fuck about. and that your small market that you have right now, even though it's doing well, gives a fuck about it. But when the majority of the market doesn't, it sounds like you're about to give yourself an opportunity to have a bigger market. I definitely will.

45:29And it will be harder because they need to learn more. And I can give them that. I'm actually a great teacher. I believe in me and my product. You have to basically make a decision if you want to hold on to this ideology, just fine, and have less upside financially. or if you're finally ready to let go of that ideology and give your business more growth. And I am, I just needed to hear it. You got it.

45:58Hi, Gary. How are you? It's Emerson. I'm wonderful. Thanks for being here with us. Of course. I'm raising capital for my startup, something which I've never done before. Okay. I don't have any track record in business or in career. Yes. And so if this was you, how would you turn that lack of experience into a positive in conversations with investors? Or put another way, what would you emphasize instead to instill confidence with investors? You're not going to be able to make it a positive for most people. Because you basically said, I have no experience and I've never done anything professionally.

46:31Give me money. What I would do in that scenario is ask as many people as possible for money and hope I got lucky. that's like literally how it works brother that's pretty much where I'm at and do you feel stuck? no I've just started I'm just starting that so I was ready to do it got my pitch deck I think the other thing you can do is make content about what you're thinking about doing which will lead to potential demand but with no experience and no track record you're going to have to have someone buy into you so you just got to tell them the truth Okay, and it's gonna probably be one out of a hundred people yep, and that's great That's fine cuz that's better than nobody Thank you another quick question.

47:15I was at the very first V con so I live here now and I traveled there I tried to give you a custom NFT and how we didn't quite square that up Could I even if it's a private wallet? Yes, I know how you feel about that like why I would love to do that They'll send you what wallet

47:39Thank you. And you know what's funny about that little fun exchange? You're going to need to have that to do what you're about to do. You might actually get money from a person you pitch a second time. Go ahead, brother. Hey, Gary. My name's Craig from Australia. Respect to you. Respect to your parents. Thank you, brother. You're always about adding value and bringing value to people. Yes. That's the reason I'd like to stand up here today. Basically started as an actor for eight years, sucked at it really bad. Had the humility to realise that I didn't have the talent, wasn't going to make it, wasn't going to keep, I guess, bashing my head against the wall.

48:22Started a business, which I'd wanted to do. It fell on its arse. Jumped into the next one, did the same thing. I've just come out of that. So you were 0 for 3 so far? So far, yeah. So far. So far. The thing I regret the absolute most about that is absolutely fucking nothing. Amazing. Wouldn't change a thing about it. Have had the humility to go back, start working, start again, back in the back cave, and getting ready for the next one. Love. That's it. That's it. When I tell you, when I say that's it, I actually say that in the best way possible. You're absolutely right for coming up here and saying that because that shit fires me up to no end.

49:13Me too. Because that's what I'm hoping for people to understand. Because if you have no regrets and you sit up here and deliver what you just delivered the way you did, and you're enjoying the concept of one of these things is going to hit, and you don't have regret. Do you know how many people wanted to be actors and didn't try? Yeah. Yeah, exactly. It's fucking huge that you did that for eight years. Yeah. Like, just not, like, when you're sitting on that rocking chair at 91 and not having to be like, I wish I did, because that's the thing you'll learn if you hang out with 80 and 90-year-olds.

49:47They don't talk about anything, and I mean anything. If they're a stranger to you, anything besides two things. Happy or sad about how much time they spent with their family in their life, meaning thrilled they did a ton of it and they feel content or sad and wish they spent more and then number two the shit they didn't do the shit they didn't do i'm pumped for you bro that you've scratched that itch for eight years i appreciate it and look you know it's all about like you say not having regrets i've heard you say that many times it's a big one connected i will never look back and go you know i wonder what would happen because now i know what happened I learned so much, and it's changed me so much for the better.

50:34I've taken all three of those things with me. Brother, when I tell you I can't wait to see you go one for seven, I can't wait. Thank you. Thank you.

50:50So, hi, Gary. Hi. My name is Emma. Emma. So, how could you build confidence and credibility from scratch as a public speaker in Australia when you come from a different culture and speaks a different language? By speaking at places that are quite small for free and doing it until you stop. Like, you know, you can't convince people to like or dislike your accent. You can't. You just have to go home right now, go to Google, type in conferences, speaking Australia, find somebody, find conferences, email them, say this is me. I would like to speak. Preferably you've made some content on the internet so they can look at it.

51:39Most will say no. One will say yes. You'll go up and do it. It will either go well or not well. You'll get off stage and decide if you want to do it again and that's it. You're not going to build confidence or get people to like your accent by sitting at home thinking about it. You just have to do. Can I take your hands for the cookie? You can. What's up, brother? Hey, Gary. My name's Brolin. But a hug instead. Oh, my God. Did you understand? Don't think about it. If they like your accent, good. If they don't like your accent, good. You're in this day. I'm so free. My name's Brolin. and I've come to see you in Brisbane most times, hopefully all of them.

52:32And your values have encouraged a lot of positive fulfilment in my life, so thank you for that. Thank you. And I also want to say, Ethan, I haven't heard of you before. I've been to a lot of these shows. I didn't know what we were going to get with Mindset Matters. I brought a backpack with a laptop. I thought I was just going to sit there all day waiting for Gary to come on. Thank you for not putting on a day with full of shit people trying to sell us things.

53:03Great job, mate. Thank you. Wish you all the success. Thank you. My question is, I started a business, it's an app, and we're kicking a few goals in Australia. Is it called Cruncher? It is. I got a government grant to take it to the US. Very nice. And I've studied the fundamentals of marketing every which way possible. I've got$100 ,000 to spend in two years. Yes. And I don't know where to start. What would you like to happen? I don't want to be one of these full of shit startups where we get photos with us all in T-shirts and have PR campaigns. I want us to earn the credibility from people loving the product and what we do for them.

53:45Good. So you get the money and it's a big place. There's businesses that say, we can do this, we can do that. We should do strategies. But I assume you want people to download the app. I want people to understand what we do without it coming across as being the standard marketing campaign. What I've found is that we've worked with Google, we've worked with a whole heap of different marketing businesses in Australia. Yep. And everyone's got their own ideas of being a genius. But what's worked best for us is the genuine story, the door knocking, the face-to-face, people telling other people. So do that.

54:25All the money in the world isn't going to solve that issue. I'm just wondering what to start with. Knocking on the doors and doing hand-to-hand. It sounds like the money is confusing you because you're on two sides of the equation of what you know has worked and what you like to do versus what the money gives you in options. It sounds like you should take the money and hire another person that shares your values so you can scale the hand-to-hand combat. And what does that hand-to-hand combat look like in the States? How do you knock on doors with money? By knocking on doors. Right. Like, what do you do in Australia?

55:06We're still trying. We're still trying. But you want to do more, but you feel like that's working for you? Well, I know what's going to work, and I know what everybody else says works. It's a matter of, you know, tag and release. Tag and release and see what comes back. And we're still in that process. so yeah I mean I think it's similar to a theme of a lot of questions here is it sounds like you have an ideology versus knowing a practicality let me ask you a different question what do you think is going to work you said to me you know what's going to work tell me what's going to work great social media campaign okay and you don't want to do that I do but I'm not sure how to start it because there's so many sharks in the water you know so I think I mean there's a lot of different ways to go about that.

55:52Obviously, people post to him, there's a million people that are this guy or this guy. I think you should go learn it for yourself. Okay, cool. It sounds what will work for you is not what they're saying about this guy or this guy. It sounds, in the way that you're asking the questions and how you're thinking about it, is you should go not worry about the money, you should go allocate the hundreds of hours to get good at it so you can do it yourself. Excellent. Thank you. You're welcome. I also just want to say something that may benefit other people in the room just quickly and you can come back to it after I don't want to hog the mic but I've got two small kids and I've got a story similar to what we talked about earlier where parents didn't have much time you know I was on the railroad tracks too loved it and now I've got two small kids and we spend so much time we take them to gymnastics swimming they're both under three yes is there a danger in that now of course bringing up a soft generation Of course.

56:47The answer to everything is always balance. Right. You shouldn't not spend time with your kids, but you shouldn't be so up in their business and know everything about them and fight their fights. Awesome. I got it. Thank you.

57:02Thank you very much. Pleasure, mate. My name's Elon, and I just want to say thank you. Thank you, brother. I appreciate that.

57:15Pleasure, guys. That was way too quick. I wasn't prepared for that. All right. He understood the assignment. Yeah, true. Well, I just wanted to say, man, all the love that's been shared your way today, I want to, you know, just add my voice to that. Like, the amount of gratitude and, you know, amazing empathy and everything that you're putting out into the world, it's amazing to have your voice, you know, out there to the world. It's awesome, man. Thank you. Yeah, just wanted to thank you on behalf of everyone. Thank you. The whole world, really, I guess. Thank you. So my name is Kyle. I run a digital marketing agency called Social Geeks.

57:52Three years ago, I started working with an amazing company called Sharing Kindness, which the founder, Tess, she started it to teach her kids, her two young daughters, resilience and kindness and gratitude. Love the brand. Like, I've gone all in on this brand. It's amazing. So last year, we launched a game on Kickstarter. It sold out, got a whole bunch of pre-sales, and we're now just trying to get it out there. We sold about 15 ,000 units over the last year, which is an awesome thing to see. What we're trying to do is get it into a million homes. We're really trying to get it out there to as many people as we can because it's all based on positive psychology and kids' empathy and kindness.

58:34So we're trying to get this out there, and you're like the world's biggest voice on this. Oh, no, I'm not. Please don't speak on my behalf. I'm just kidding. I'm kidding. I mean, I'm into understanding what he was saying. I'm not going to co-sign the game. Yeah, no, I wasn't looking for a co-sign, but I guess what I was looking for is basically if we were to channel Gary V, you know, one of the best marketers in the world, how would you recommend in 2023 to build up, like, social media, a community behind it, get people really involved so that you're getting that kind of, you know... Produce. You're going to say produce content, aren't you?

59:05Yeah, yeah. I mean, you know what the funny part is of, like, my world? is what I talk about in business is similar to the way people talk in health and fitness. Everyone's walking around saying, how do I get into better shape or feel better? Let me save you time. You eat better. You get your protein ratios up. You don't eat as much sugar and carbs and all that dog shit. You eat cleaner. You go to the gym. You work on building up your strength. The formula's super simple. There's nobody here that doesn't understand how to get into better physical shape. Doing it is hard. Yeah. The number one way in 2023 to get a board game from 15 ,000 to a million is posting four times a day on TikTok with different creative that shows the game, three to four times on Instagram, four times on YouTube Shorts, three times on LinkedIn, Twitter, threads, meta.

1:00:05Awesome. Organic content on social networks at the highest level that you can output is going to give you what you want. Nice. Thanks, man. You got it, bro.

1:00:19Hey there, what's up, Gary? My name's Alkyah Muhammad. I'm here with my friend Ansu. We're both in the real estate industry and e-commerce. We're both 16, so what advice would you give us to set ourselves from other entrepreneurs? That you don't need to set yourself up in a different way than other entrepreneurs. the fact that you're both 16. Yes!

1:00:44A lot of people worry about, notice the themes if you've been listening, you don't need to worry about other entrepreneurs. You don't need to worry about it. You need to keep honing your skills. There's only so much shit you could be doing in real estate when you're 16. Right? Yeah. Like, you're just early. Like, you just need to keep practicing. Don't worry about setting apart from everyone else. Just worry about you being good at it. Does that make sense? Yeah. How's it going? Pretty good. What's going well? I'm good on the phone and door knocking. I'm getting leads. Yes. Yeah. So you're not scared of getting no's?

1:01:24No. That's a very good fucking start. Thank you. Let me tell you my favorite piece of advice to a 16-year-old entrepreneur who's hungry. How you make your money, is more important than how much you make. Keep that in mind. Okay. Is it cool if I can come get a picture with you, please? Yes, sir. Who's that dude that started this shit? I gotta go? Cool. Hey. Hi, Gary. You're awesome. Thank you. What's your name? My name is Carolyn Zanetti. Carolyn, how are you? I'm fabulous. I also want to say thank you to this guy. I love your story, and I'm excited to scale with ads, so you rock. Thank you for holding the vision and bringing this legend and asking for what you want and creating it.

1:02:10Thank you. And I actually just came up here for the opportunity and have thought of the best question. And I am all about nervous system regulation, emotional regulation with somatics, embodiment tools. And I know you're Mr. Mindset and I believe in both top down, bottom up. And I thought a powerful question would be, I would love to speak to your team and give them some nervous system regulation tools. I'm a genius at it, and I've got loads of value to share to help them be more calm, alive, and move from procrastination, perfection, but by feeling safe in their body to receive their desires and have that energy.

1:02:55So could I... Was that a question? Yes. It seemed more like a pitch. Yes, but I thought that might be smart. Like, I was sharing tools that I could help you and exchange. You are more than welcome to email me at gmail.com. Put all your spiel in there, and I'm happy to look at it. Okay, great. And I thought I would do an exchange for a short 20-minute podcast. Right. Now you're getting obnoxious. Okay. And can I have a hug? You can have the hug. Awesome. Thank you. My man. What's up, G? I'm Damien from New Zealand. Thank you. You're welcome. Have a great day. Yes, what's up? I'm Damien from New Zealand.

1:03:40I got that hug at VCon. It was a great hug. I love your hat. Nice hat. Did you bring your pins? I don't have any pins on me. So I experienced VCon, and at the start of VCon you talked around how everyone was going to be there who came to family, that journey that you see where to go on from strangers to acquaintances to friends to family. Yes. And that was, for me, the epitome of VCon. It was what everyone I was talking to, everyone loved it. And so I run a small agency working with Shopify. And I was wondering, with all the wins that you've had through VFriends and building VFriends in this beer market, you guys are going from strength to strength, the card show obviously was amazing, all the collaborations.

1:04:19What do you think that e-commerce businesses can take from your learnings within building this community that are empowered to grow the brand themselves? You know, if e-commerce has moved beyond you, beyond just characters, what do you think e-commerce businesses can do from that? I mean, that brand is the ultimate way to sell. Right? Like, brand over everything. The reason most people that focus just on math and ads don't build the biggest things in the world is because the art and the communication and the emotion always outflanks the math. You need the math. Math is massively important. I'm obsessed with ads.

1:04:57We run billions at VaynerMedia. But if you're asking me what can an e-commerce business learn from vFriends and vCon, the answer is brand over everything. And brand means storytelling and good intent and content with no expectation of a transaction in return on that day.

1:05:22Our last one. Team, I've got to go to the next thing. I'm so sorry. Go ahead. My name's Patrick. I'm a 17-year-old student. I graduate high school at the end of next year. I come from a very traditional family who wants me really badly to become a doctor because of its stability and respect that you get given. Correct. However, I feel like that I've always been interested in entrepreneurship. Yes. As someone with your expertise and experience, what are your recommendations? To not become a doctor. And also, as an entrepreneur, how do people like you gain the respect of the general population, I guess?

1:06:04By executing. Executing? Right. Like, I think it's so common for Eastern European, Asian, Indian parents for the doctor, lawyer, engineer thing. The most important thing is that you don't make the same mistake your parents are making, which is you're trying to be respected. The best way to get respected is by not seeking respect. It's by respecting others, but not trying to get it from them. Right? You're in a double path. One, you're trying to figure out how the fuck to not be a doctor because your parents want it bad. And then second, that's fine. That's a generation, that is like a huge thing that's going on in the world.

1:06:53Good news. There are millions and millions and millions of kids, predominantly from certain parts of the world and immigrant families, that are being pushed to do the same thing. You're not alone on this, but you cannot compromise on this. Because if there's only one outcome, you will end up resenting your parents. If anyone here goes on to do, in a profession, what their parents made them do when they had no interest, the outcome is always resentment. but the bigger thing that scares me is not that. It's looking for respect. That's going to put you in a shitty spot for yourself. The only way to get respect is to earn it.

1:07:33You can't communicate it but more importantly try not to make that your validation. Respect yourself. Give respect to others. You'll get everything you need from that. I got to go. Brisbane. Thank you so much. Brisbane, thank you so much.