The Exact Mindset & Strategy You Need to Win In Business and Life

0:00The 100 % correlation to opportunity is how you produce content on Facebook, Twitter, Instagram, Snap, TikTok, TikTok, LinkedIn, YouTube, period. It is the actual answer to the quiz. What I'm trying to understand is I kind of think you know that. So why are you not doing it? Because the excuse of I can't afford it, yes you can. All of you in this room buy dumb shit. Order ever in your life from Seamless or Uber Eats, dumb shit. Ever take an Uber, dumb shit. Have clothes with a logo on it, dumb shit. If this is the Gary Vee Audio Experience. It's an interesting time a year to give a talk when it's this early in the year because everyone's, what are we, in the 10th?

0:46By now, you've already probably broken one or two of your core things that you promised you were going to do this year. And I think about that a lot, actually, the whole New Year's resolution thing and how hard it is to sustain it. And really, if you follow my content or if you've stumbled on it, it's really interesting about the two places I think about, you know, I use this term clouds and dirt a lot. And because a lot of it is just perspective and then execution. And most of the content I put out early in my career, and I still do, is very much around the execution. Like I can sit here for the next 45 minutes and tell you why I know most of you are not producing enough content on Facebook right now.

1:33because Facebook's organic reach and paid ads, given how so many content creators are overly focused just on Instagram and TikTok, has become a huge opportunity, like it was almost seven years ago, to drive your business. And I love talking about that shit. And I know that some of the people in this room right now literally just took note of that and are gonna go home and explore with it. And Facebook's gonna be a more important platform for you than Instagram is right now because too many people are stuck on Instagram. Not that Instagram's not important, it's just so competitive that's why all your organic reach is down so I can talk about all that and I can talk about a lot of other tactics like for the people that actually have time I posted this this morning like the thing I'm most sad about right now is that I just don't have time and I'm not that guy who I was in my 20s and 30s but anyone who's got the luxury of time and has ambition and I don't think you're at this conference and paid to be here and spent your time to be here if you're not hungry or trying to make something happen.

2:36If I'm someone in this audience right now and I have three, four, five hours a day, and I don't mean you have it because most people don't have it. I mean, when you really audit your time, you realize you're wasting three, four, five hours a day on dumb shit that you don't need to be doing, which is all of us. That's all I think about. How do I get another 15 minutes, another 15 minutes? But if I had three or four hours a day, I would be streaming live on TikTok and Twitch constantly for my business, whatever you're doing here. And like, but again, it's a hard game. The biggest issue for entrepreneurs, executives, parents, the world is that most things that are remarkable are hard.

3:18And then occasionally you'll find someone who blasted off real quick and you decide to point to the.0000001 % person that hit it instead of realizing the 99.9 % of people that hit it after doing something properly and hard for a decade. I know that if people paid attention to what I just said right now and go back and get very serious about going live on TikTok and Twitch for four hours a day, that it's gonna take them six months to get any level of any kind of traction, and I'm talking five days a week, which is 20 hours a week, and I know for most people after four to five days, let alone weeks, they'll give up.

3:59Because that's all I've watched for the last 25 years. When I talked about you should get an e-commerce site, or you should do email, or you should do Google AdWords, or you should do Facebook, or you should do YouTube, and on and on and on, it's just, you know, as I reflect, you know, I love this time of year because you get a little downtime during the holidays. You think about different shit because you're out of your patterns. And when I think, you know, obviously I knew I had this talk early on. I'm like, how do I mix it up? What do I want to talk about? I want to talk about the fact that most of you are just going to give up too soon.

4:28And it's because you just want it easier than it actually is. And it's really not about the tactics. It's about your perspective. So much of what is fucking everybody up is they're worried about everybody else. In two ways. Somebody else's success is not taking out of yours. There's so much unlimited everything. Money, fame, opportunity. so much that getting fixated on someone else's success is hurting so many people. As if that's actually taking out of yours. Do you know how many people, when I put out certain things, say, well, someone else is doing that already. I'm like, someone else is doing everything already.

5:18There's fucking 17 trillion versions of me. Like, always, like, I laugh at people being stuck fucking like 40 years ago mentality. I just flew from London, so 12 hours. I got to sleep a little bit, but I also got to do a ton of work. Somebody wrote me an email, I was like, before I tell you my big idea, you gotta sign an NDA. I'm like, motherfucker.

5:45It's not 1986 up in this bitch no more. Delete, fuck you. And it was funny, because I took note of like, I hadn't heard somebody say you need to sign an NDA in so long. But when I look around and what I'm trying to think through as I sit with all of you, I'm like, what are they thinking about that is over, that isn't real? This is why I'm so fascinated by perspective. You know, life is what you decide to look at. Like, you know, I wish you could see my social media feeds. like it's like kittens getting saved off a tree like literally the post that caught my attention the most today in my feed was a post about two kids driving in Massachusetts the other day it was like a news article about it or like a clip they were driving it was snowing and they made the dad pull over because the guy who was shoveling the sidewalk was in a wheelchair and and they were, you saw that?

6:50And they jumped out and helped him. Right? It is nice. And I get to see nice shit in my feed because I decide to focus on positivity. Everyone's like, the algorithm, social media. No, no, it's you. You do understand these algorithms are empty. They just want to keep you on. I can tell you everything about yourself by opening your phone and looking at your algorithms. they're not trying to make you sad you're sad

7:27thank you everybody

7:32if I could leave this stage with anything in 2024 I would make this the year for all of you to finally be 100 % accountable

7:45like if I can accomplish anything in this talk if one person in this room just decides, finally, this year, I am going to blame 100 % of the shit I'm upset about on myself and realize that doesn't mean you're gonna be depressed and sad. It's gonna mean that you're gonna be happy because you can do something about it. We have become infatuated in pointing fingers. Do you know what my favorite thing is like rolling around in life and hanging out with other entrepreneurs and winners is when they try to blame them not having a good year after they claim they're so fucking gangster on a president. Let me just give you a news alert that you can sit with for the rest of your fucking life.

8:32If you blame the sitting president, Obama, Trump, Biden, Clinton, whoever's next, if you, as an entrepreneur, blame the sitting president for why you're not doing well, you're a fucking loser.

8:55I'm aware this is a very nuanced statement. I'm aware that macro things happen under administrations. I'm just aware that millions of people aren't impacted by who the sitting administration is and they navigate through the reality of it. That's just the truth. we have to get off this kick of blaming our parents for everything our governments for everything the platforms for everything here's an important nuance of what I'm about to say because there's all sorts of shit there's systematic shit parenting really does fuck people up governments do matter like it matters that's not what I'm saying please understand what I'm saying if you are dwelling about it it's already over it could be 100 % true you don't think I have problems you don't think anybody in this room there's not a person in this fucking room let alone the 8 billion people on earth that can't sit in front of you and tell you 25 things that are fucked up for them as if the audacity that we have gotten into in society as thinking people have it good and by the way Even if somebody popped up right here and says, I do have it good, everything's good.

10:15Tomorrow they might not. Tomorrow might be the day that their sibling gets diagnosed with terminal cancer. Tomorrow might be the day where they make a misstep. Tomorrow might be the day when they walk out the door and get hit by a tree. That would suck. Why am I going here? I'll tell you why. Somewhere along the last 20 years of living a public life, talking about business opportunities. The first five years I was so confused of like why are people not doing this? Like here it is. Ready, I'll break it down. Making content on the eight social networks that matter the most will lead to every single thing you want to happen professionally.

11:00As much of it as humanly possible. How many people here have consumed my content? Raise your hand. how many of you have heard me say that shit before so now the question is why not I've been very consistent so why do you not post 45 pieces of content a day

11:26yeah I mean like the real question becomes somebody will make an excuse of like I don't have the resources or the time that's cool that's fine it's like you know I think of business and I think about this combo we're having like working out. Right? Like you can read about pushups.

11:48Like there's a lot of you in this audience that consuming the information makes you think you're doing it. It's very true brother. Like how many more fucking books do you wanna buy? I got a new one coming so buy that one, but.

12:04But like, how many more videos? How many more courses? How many more conferences? For a lot of people, unfortunately, doing the process of this makes them think they're doing it.

12:18I'm not gonna go to a conference like this, I never did. Not that I'm better, I really need you to hear this. It's just that I just got raised in a way where I realized doing the work was the game. Right? And I actually think it was my mistake to not go to things like this coming up the game because sometimes you need to step out. Like, I actually regret not having a mentor coming up the game. I lived in my own cocoon. I regret not coming to conferences. As a matter of fact, the second I decided to go to conferences is how I learned about Web 2.0 and did all my Twitter. So I don't think it's wrong.

12:51I just don't want some of the people in here being career content consumers.

13:00And there is some career content consumers in this bitch right now. It's kind of like the way we talk shit on the internet or the way we support shit on the internet. You think typing it out on Twitter means you did something. But what's interesting is the reason I'm bouncing back and forth is if you're going to do stuff, I realized that it was the perspective. It was how you see the world, right? If you're not in a good place, it's hard. One of the reasons most of you do not produce as much content as you possibly can is because you don't do well with the negative feedback when you do. Or the performance of it not doing as well as you want it to.

13:43The thing that is breaking my heart is knowing how many of you are not posting what you really want to post because subconsciously you're concerned that it's not going to do as well as your normal posts. You're literally living your life for the likes. there's so many people that want to get out of their niche want to talk about something else but because you're used to getting 413 to 515 likes and you know if you every time you've ever stepped out you only got 80 and it feels like shit you're just staying in this pocket and we just lack a fundamental relationship with losing do you know why I'm on this stage?

14:24because I'm addicted to losing Let me break it down for you. I'm addicted to losing. Now, I'm addicted to micro-losing so that I can macro-win. The reason I got hot four or five years ago in my content for the ones that follow about eighth-place trophies is because we fucked the kids up with it. Why did we fuck the kids up with it? It was well-intended. We didn't want little seven-year-old Johnny when he lost to be sad. I get it. That's sweet. if I brought a seven year old up right here, you'd be like, aw.

15:01Right? But if I was like, Johnny, you fucking suck, you'd be like, what the fuck, Gary?

15:09But I would be doing Johnny a favor. What we did for the last 25 years in modern parenting is we demonized losing, we over coddled, which was in theory optically looking like it was right, but what we did was we made them scared to lose. We took getting B's and C's and D's in school which was already a problem in the 80s and 90s and we took it into everything. We took it into places it should have never been. The only good thing about sports is it's non-debatable. You either won or you didn't and we even fucked that up. And so now you have 22 year olds who are just scared. They're scared to lose.

15:50if they get fired, if it is, if everything is the end of the world. Do you understand nothing matters? Nothing. Besides the health you have and the ones you love, what matters? Like this is why I am able to, the gentleman who introduced me said something very nice to me backstage. He's like, hey, I've been doing this a long time. I just want to thank you because the reality is 99 % of people are not authentic. They act some sort of way, but backstage they're not nice. I appreciate you're like that. That meant a lot to me. But let me tell you why I'm like that. It's because when I get the claps and the accolades and the dollars and the followers, I can't hear it.

16:32I don't think I'm special. I understand that I'm good at business, okay. You're good at shit too. I suck at a lot of things. If the world was predicated on how good you are being handy around the house, I'd be a fucking loser. By the way, I was a fucking loser from first to 12th grade, going back to me being addicted with losing. The reason I'm good is because the world told me I was bad my whole life. When you get Ds and Fs in the 80s and 90s, your parents, friends, your friends, parents, and every teacher, every grown-up you know in the world tells you you're a piece of shit. So I got used to it.

17:18you know how easy it is to not give a shit when you got used to not giving a shit you like that one it's true and then I played sports all the time I was pretty crafty at some shit but I lost a lot and you lose in sports and I grew up in Jersey in the 80s got into fights and got punched in the mouth by the way that's another thing we need to bring fighting back

17:48I've come to realize do you know why all these people talk shit on Twitter? It's because in the 80s and 90s if you talk shit someone punched you

18:00like I think 7 year olds and 10 year olds and 11 year olds at school they should fight these kids have no idea they don't know what a punch in the face feels like. And you know what that leads to? Growing up, realizing there's no repercussions for doing the wrong thing. And this is where we're at. So we can talk like I did for the last 10, 15 minutes about the way it's coming up. But now the question becomes, how about us? So it's been fun for the last 15 minutes laughing about the kids coming up. But what about you? Because I I promise you, if you are not completely where you want to be, you're doing something wrong.

18:45What is it? What are you doing that's making you come to this conference today? Right, some people wanna triple down on what is, I'm sure there are plenty of people here like good, and they're like fuck it, I wanna double good. But I have a funny feeling, there's a lot more people in here being like, I can't get it to click. And the thing is, going back to falling in love with micro losing is my belief the unlock for the majority of you is to get a little bit more comfortable with discomfort. Losing. And losing comes in a lot of forms. Right? Going back to, again, why it's so easy to give a business talk in 2024 when you're me.

19:28Of course, you have to have business acumen. You have to have something to sell. But do you understand that it has never been easier to create demand to sell something than it is today? That every entrepreneur five years, 10 years, 15 years, 20 years, 30 years ago had it so much harder than all of you to create demand? You can post for free on a social network and sell shit. Who here is over 45? Raise your hand. Can you all tell these people how insane that is? We grew up where you have to spend money to get people to know shit. Ads cost money. And of course you can spend ads on social, but you can post on social for free.

20:09That's what really gets me crazy when people are mad at the algorithms or the social networks. It's fucking free.

20:19Like, I'm shadow banned. No, you're not. You just suck. You're not shadow banned. You're not that serious, I promise you. You are not shadow band. You just make content that nobody gives a fuck about. You know why? Because you make content that is selfish. You make content for you to get followers. You make content for you to get likes. You make content for you to sell something to someone. You make content that is selfish.

20:52That's it. Like, has anyone, do you understand, literally, every time I post, I look at it and I'm like, why would somebody look at this?

21:09That's it. The frameworks of how to attack this game are simple. Executing is hard if you don't know what's happening within you. Right? Because you know, I think this is a really, again, I love this time of year. I need to start making sure I, Victoria, make sure I do a talk in the first two weeks of the year every year. This is like real to me. Like, this is such a good time because you know, life's about, it's like sports. It's nice to have a football stadium right next door. Life's about momentum. It's momentum, right? And so the reason a lot of people are not doing what I'm talking about is the momentum's not in the right direction.

21:47They lost a step, they were better three years ago than today, like, you get caught. But like, again, just like when, you know, in holidays, you need a little something, January, you want to cut down, like, you got to get the momentum. That first day in the gym's impossible. Even for me, I'm a workaholic. And when I go on vacation for two weeks, like I just did, the first day back, I'm like, I want to retire. Now, once I break the seal an hour in, I'm like, no, no, this is my fucking game. But literally, like, two hours earlier, on the first Monday, I'm like, I'm not doing it. And then by 10 a.m.

22:20I'm like, this is my spot. It's like tough to, right? I'm sure for a lot of you, that's what the gym is, right? No, no, no, no, you get there and you get that euphoria. Right? Or you eat like shit for like three months and you're fucking losing and then you get that one good day and you switch, like it's momentum. You must figure out what's going on in your dome, right here, that is stopping you. I'm gonna say it again, back to school. Remember school, I don't know, I see some kids in here. do they still have Scantron sheets? Probably not, right? They do? Those used to be my favorite. I would just walk, I was such a bad student.