The Fear That’s Stopping You From Building the Life You Actually Want

0:00Dude, come on. You need to quit your fucking job. Are you out of your fucking mind? What? This is the Gary Vee Audio Experience. I am from West Texas, Odessa, Texas. I'm 34 years old. I actually just recently started a garage clean-out business. We go and clean people's garages out, and then we buy the stuff they don't want, and we're trying to resell. I love this fucking... Bro, Paul, I swear on my children's health, I wish I was running this business. that is like my you just literally described my dream life go and eat shit and clean shit and I'm not scared of anything I'll walk in dead rodent I'll pick that shit up with my hands and not wash my hands for a week I'm not scared of shit court I don't give a fuck I don't give a fuck if it's unsanitary and and what court I will let him talk let me just finish my excitement and then to find like if I fucking clean out some dirty dirty fucking garage and then on top of it I find some He-Man figures in the corner oh shit all right go ahead paul no so we're we're working through some bottlenecks of trying to get stuff sold out we're trying whatnot we're doing facebook marketplace it's going it's slow i'm in an interesting place right now is i also have a full-time job i'm a marketing director so i work you know eight in the morning i'm six in the morning really if you count taking my kids to work or to school and um and then it's five to whenever to try and get stuff sold.

1:28And then we're mostly cleaning stuff on the weekends right now. Makes sense. So I think it's a process of going through and trying to build that out. I think the biggest thing, the question I have is that at what point or what kind of indicators do you look for, for like, yes, this works. This is going to be something that I can do full time. You're asking the right question. Watch this. Paul, have you heard about the concept of common sense? Yes. Good. Let's play common sense game. I'm ready Can I get some music for the common sense game? This is going to be an ongoing thing I'm like, it's not like Like we got to make a little thing Like maybe make an AI song with me Where I'm like rapping like comments Like I think it's like time for the common sense It's like Price is Right Common sense game Common sense game Common sense game Common sense game All right, good It's time for the common sense game With Paul from West Texas All right, Paul Question number one in the common sense game Have you been able to get customers?

2:24Yes How much are they paying you to clean a garage? $699 $699? Yes, sir. You need to quit your fucking job. Are you out of your fucking mind? What? $699? I would do it for$69 and that wasn't a high school joke. $700, yes, sir. What? Yep. And how many, I mean, let's go to the next question even though the game's over. How many garages have you cleaned? We've done 16 so far We're only about a month in Paul you're an asshole Paul you're a fucking asshole You have an enormous business Do you know how many fucking people in West Texas Would clean garages for$3 an hour under the table You just need to build the infrastructure Let's go How'd you get the 16?

3:13Facebook Bro because you know how to do the marketing You know I'm right about this Facebook local ads thing You know I'm right And you also know that people are lazy or incapable or prefer like me, I'm not lazy, but I'd rather pay for something I don't want to do. I'll happily pay 700, but I'm rich as fuck. I have no idea why people are paying 700. $699, Paul? Yeah, yeah. All right, Paul, wait, wait, wait. Paul, wait. Go ahead. Here's the best part. Question three in the common sense. Play the music. The common sense game. Common sense game. The common sense game. All right, back it. Paul, question number three in the common sense game.

3:51Have you found any expensive, worthwhile stuff in any of these 16 garages? We found furniture. I found some$600 baseball gloves. I mean, yeah, there's some good stuff. Paul, you are a straight fucking... Paul, I hate you. I hate you. I also broke these, but that's good because these are broken anyway. Paul, I hate you. Bro, what are you talking about? Quit your fucking job now. I think it's just, it's the security that scares me because I've got three kids. You can get another job if this fails. You're doing this for like three hours dominating. You'd be able to sell the shit on whatnot, eBay, Facebook marketplace.

4:30If you had time, you don't have fucking time. Yeah. $700. Yeah. Is the wife hearing this? No, she's not here. I'm sure she'll love to watch this later. Is anyone hearing this? Yeah, I've got my coworkers here at the job I'm talking about leaves. They should quit too, Paul.

4:56I mean, this is... They should quit too. You're hiring a stupid bitch day. Paul, if you quit and it fails, you can get another job being a marketing executive. Everybody's going to have jobs. Don't let this AI thing scare you. I can even just tail by your temperament. Like, just talking to you for five minutes. By the way, this is how I hire people. Just five minutes I can tell that you can get another... By the way, I'm going to make a prediction. If your garage thing fails and you have to go back in the market and you're like there, it's that night, right? You're laying in bed and you're like, play the music.

5:30Like this is playing, right? You're thinking about this moment. All right, turn it off. And you're laying there and you're hearing the music and you go, man, fuck Gary V. Right? If that's the moment you're in, right? Sure. Let me tell you what's going to happen the next day. You're going to get a job that pays you more than what you're getting paid now. Yep. Yep. It's just, it's fear. You're 100 % right. Did you see my fucking face? $699? Yeah. In West Texas? Yeah, yeah. We got oil money. I know you do. That's fair. But still, man, that's Manhattan prices. Damn it. I was afraid you were going to say all that, but I think I knew it was coming.

6:11Here's what you do. You go ham now on your ads and get bookings for like another hundred, right? You position the ads as, hey, this has been massively successful. We're taking clients for November and December. You see what I'm doing? Then you push that as hard as you fucking can. And then you see that if you actually get three, four hundred bookings, then you actually get all those people around you right now to quit. And you guys go hard. Yeah. Yeah. Got it. You front load it. You front load the demand. Create the security that you're looking for. but the real security for you, I gave you, which is you can get another job.

6:49Now I'm going to really stun you. I'm going to whisper this, even though the hot mic is hot mickey, I'm just going to go in for it, including maybe this job. Because if you're actually decent, they'll take you back, sometimes for an increase. Yeah, that's happened once before actually. Oh, dude! Come on, Paul! Yeah, I know. I hate you! Oh, I love you, Gary. I love you too. You know, I'm joking. And this whole business model was based around a lot of the stuff that I've been seeing you do. No shit, Paul. Yeah. No kidding. It's pretty fucking awesome. No fucking kidding, Paul. Sorry. Paul, I'm going to kill you if I check up on you in a week and you're not doing this.

7:31Like, kill you. Like, pew, you're dead. Okay. Do you want your children to be fatherless? No, God, no. Okay. So come on, man. are you fucking all right six hundred ninety nine dollars and you get their stuff yeah in just a little area of wex texas you do understand you could scale the fuck into this you do know like kids built up that 1-800 junk pickup like this is a big business yeah yeah there's and even in just west texas there's there's several towns just outside lubbock amarillo san angelo abilene no one has uh any competition of what we're doing um so there's there's plenty of room for that for sure i think it's just like i said we're a month in so the fear is just okay this is working so damn well is it just a fever dream is this just kind of a fluke that's my concern you know i know what your concern is it's what everyone's concern is for some reason when people see good they're like oh this can't be but when they see bad they're like that's true you guys are all fucked up out here literally you believe negativity blindly like oh the neighbor's stealing yeah the neighbor's stealing but oh my god i've proven myself i have a real business nah that can't be real it's too good to be true motherfucker it happened the other shit is hearsay yep i'm with you damn it yeah i'm with you ai's gonna take my job one day in 97 years i better fucking stress about it every minute over here i'm fucking selling garage cleaning for 700 bucks all day long i haven't even started spending ad money there's nobody else doing it and we get their free shit let me cry that i don't know how to sell the free shit fast enough you fucking asshole come on paul you're right you're right i know i'm right i appreciate this so much this was i needed this good man i'm happy to give it to you i love you bro i'm so fucking proud of you go hard as fuck you clearly know what to do with the facebook ads i know it will work i know it will work like i've literally pieced this together have told people to do this at scale, you actually put it together without me fully saying, do this exact thing, which is like, I'm a very big fan of like, get you to the water, but I need you to drink.

9:38Cause if I tell you to do it exactly, you're going to lose like, like too many people will do it and lose. And like, I don't want to get it muddied. You listened, put it together, have the marketing background to know how to make good ads. I'm giving you some insights. I had a future sell give you, you know, like it's, it's there, bro. Right. Yeah. I'm excited, but yeah, I'm with you, Bro, you can get another job. If it makes you feel better, let me give you another thing to like triple down on your fear. While you're building this 60, 70, 80 hours a day, a week, excuse me, you can interview for other jobs once a week for 30 minutes on Zoom or physically.

10:15Yeah, just to have it there. I just think that you need peace of mind. A little backstory. I mean, I think what hurt me a lot, what's going on in my head right now is I had a marketing agency I was running pre-COVID and we had a lot of oil field companies that were on and you i'm stopping you that that you were running a company versus a job uh-huh right yeah yeah it's just the fear of going back to entrepreneurship and then going to zero because it's different now you know i was in my 20s i had no kids i had no responsibilities and so it feels different now it feels different you're How old are the kids?

10:54One, three, and six now. Your six, three, and one-year-old don't need that much, bro. Yeah. Your six-year-old does not need to go to fucking kindergarten in a pair of fucking Air Jordans. You know, you're hitting on something that's going to be an interesting, more psychological thing here for me because for me, I'm okay eating shit. I'm fine with it. I'm pulling fucking rats out of a garage. Like, I don't mind that side of it. I could move back into a cardboard box if I wanted to. Right. So what you're doing, what you're doing is you want to decide to ruin your kid's life by making them entitled and soft and trust fund babies.

11:32So you don't want to do this, which will actually ironically get you more success. But you don't want to do this because of the ideology of going right down the path of what the last 30 years of bad parenting has looked at. So almost. It's not me I'm concerned about. it's uh this is a wife conversation no shit dick face yeah and it's one yeah no yeah i don't know and that's it i mean that's that's the biggest it's taking me taking a step back is okay i don't know if she will be okay with it what is she gonna lose out on you know the nice house the nice car well hold on you haven't sold the house or car yet not no no it's the the fear of taking the step back you know is she telling you not to do this no no she's been supportive she's been definitely supportive yeah so it sounds like you're imposing on her your ideology sounds like you're scapegoating her on your own fear maybe maybe a little bit yeah what do you mean maybe a little bit you just said she's fully supportive Paul you're the worst She's supportive You're the worst Paul What do you mean I'm an asshole I know But you're capable If you were a loser I wouldn't be saying this I'd be like stay with the job dude You know what I mean That's the worst part You're the best version of a loser You're a winner That's putting on loser makeup yeah i missed that in my 20s not giving a shit and just going and that worked so well for me i don't know the kids the kids fuck with me yeah what do you mean the kids the kids have no fucking idea what the fuck you're talking about paul they don't they don't yeah the kids you know here's what actually happened instead of blaming the kids who have no fucking the one-year-old shitting his pants right now literally as we speak your one-year-old is shitting their pants So is the three-year-old probably, by the way.

13:34And the six-year-olds like me, they're pissing their pants. All right? So you've got a six-year-old pissing their pants, a three-year-old shitting their pants, and a one-year-old shitting their pants. Okay? They don't know anything. You have a wife who's fully supportive. Here's what actually happened. You took a loss during COVID, and you've not been able to realize that was a good thing. You've decided it's a bad thing. It's you, bro. Yeah. It's not baby mama. It's definitely not the three munchkins. It's fucking you. Yep. I hear him that's a lot Bro it's actually wonderful bro Like I'm proud of you man This is fucking phenomenal First of all you've done a couple things One you've just helped a ton of people How many people see themselves in Paul And don't be full of shit Because you want to be a winner and associate with Paul Because he's clearly a winner Like don't say that because not all of you are Paul But some of you are Paul You're winners putting on loser makeup First of all you're helping people Because you have the courage to come up here and do this with me Bro$6.99

14:35Yeah You can always get another job You do understand that right? No 100 % I mean I've had multiple jobs over the years Of course yeah Paul you do realize that there's other places to live Besides West Texas and America right? God damn it yeah I know I fucking know So you're going to say to me Like I'm trying to go through every angle Of what your loser makeup is trying to send you down Oh but Gary if I give up this one This is the best agency in the area So if I go If I have to come back and they don't give me a job, I can't get it. Well, then go to fucking Houston, asshole. Oh, but like my wife likes this house.

15:08I'm like, get another nice house. Like, I don't know, get the fuck out of Texas and go to Arkansas so I can get a better house. Yeah. Bro, what you are doing is very common. You took a macro or a, I wouldn't say a macro, but definitely not a micro. You took a medium L and you've allowed it to consume you. Yeah, no, yeah, it fucked me up hard. Makes sense. Real hard. But I don't know if you know about this. Put it on the common sense. Watch this. Common sense time. Common sense time. Common sense time. Oh, let's go. Common sense. Common sense. All right, turn it off. Paul, you got fucked. Stay with me here.

15:50By a once in a century pandemic. Yeah. Paul, a once in a century pandemic. not because you were taking your money and going to Vegas and putting it on black not because you're delusional and you overhired not because you fucking got high in your supply and just started getting lazy and someone else came up underneath you and got you you literally got thrown off by a once in a century pandemic and there was people on the flip side some people exploded during a once in a century pandemic and they decided they were somebody and now they're eating shit today it was a from a common sense standpoint once in two generation moment and you've decided to give it so much validity yeah i think i just thought i was hot shit back there and i thought i would i could do it you know and and when i did it yeah i think you are hot shit i'm glad you took that l at such a young age because now you're more prepared to build a monster company yeah and you've learned to never think you're hot shit bro the fuck are you thinking you're hot shit for i I think I'm dog shit.

16:57That's why I'm picking up rats and not washing my hands. I'll eat the dead rat, Court. In your face. In your face, Court. The reason I'm so dangerous, the reason I'm out here publicly selling love and optimism when the whole world doesn't want me to is because I'm not scared of any of you fuckers. None of you. Canceled? By who? Fucking losing players on social media? Fuck you. What the fuck are you going to do about it? Oh, you got big bad words on Instagram? You stink, Gary V. Fuck you, dickface. The fuck do you do? Podcast Nation, big announcement. As you probably heard at this point because I had John from Stan on the show, I am an investor advisor to an incredible startup called Stan, stan.store.

17:43I'm sending you right now to garyvee.com, garyvee.com slash stan. Go check this out. We've done a Gary V. Stan Store challenge which actually has a weekly call with me. This is built for everyone who's been affected, honestly, by my overall content. The tech stack, all these features and the minimal costs per month that Stand Store has built is really the tool that was needed for this world that I envisioned when I wrote Crush It, when I wrote Crushing It, and this overall thing I'm thinking a lot about lately, which is the individual empire, right? This creator entrepreneur slash entrepreneur creator economy that I think is going to eat up the oxygen very honestly the thing that so many of you want in your life and the reason so many of you are not there yet is you've got the strategy for me you've got the ambition within yourself but you don't have the tools for you to fully maximize it and i believe you can find that at stan store stan dot store but specifically i want you to sign up for it through my challenge because i want to get access with you and plus there's a bunch of cool things so if you want to go see those cool things go to garyvee.com slash stan s-t-a-n