The Power of Resilience: Why Adversity is Your Greatest Asset

0:00If the Knicks win the NBA championship, the fucking Statue of Liberty is going to be floating in the fucking Hudson River. That city is going to burn itself to the ground out of euphoria and I can't wait for it. NBA Finals 1982, tape delay. 1982 NBA Finals on tape delay, they played golf on CBS when the Sixers and Lakers played and aired it at night. You've got to create heroes. This is why Caitlin Clark is important. This is why Steph is important. Steph's a superhero for all the people under six foot. David Stern is misunderstood of how all-time great he is. David Stern understood the number one rule of being a commissioner.

0:40Make your stars superheroes. This is the Gary Vee Audio Experience. Welcome back to All The Smoke. Good to see you, bro. My brother. You know what it is. Monster. Put your glasses on for real quick. Look like him real quick. And deliver the line. and deliver the love. Well, take him off the motherfucking set. What about when the college recruit come to see Ricky? Oh, hey, you know, hey, can I get one of them scholarships? What you mean? Y 'all play baseball, too. You know what I mean? You know, a nigga like me, I just want to go to college just for the bitch. There we go. He's back. So good. We got him in L.A.

1:18Man, welcome to the show today. A serial entrepreneur, advisor, very outspoken about the land, the media landscape, consumer habits. Real one. Someone I learn a lot from. He saves me a lot of reading. I appreciate him. Welcome to the show, Gary V. My man. My man. We appreciate you spending some time with us. We were kind of just talking, before we get going, we were talking about how busy you are and you're taking some time to jump on some shows and be interviewed and, I guess, give the world some more game. what are the benefits you see from doing that? Because you are someone that gives so much great information and you're always ahead of the curve.

2:02When you sit down and you allow people like us and some of the under interviews you've done, how does that benefit what you do? I think it scratches kind of my selfish and selfless needs. Selfishly, like there's people who've never heard of me that are going to listen. I'm going to drop something of value, I hope. And I'm like, damn, let me look into that guy and that may lead to a million different things, right? They may buy a bottle of wine from my dad's wine store or they may just say something good about me, which I'm very big on, like karma and reputation. There might be some people watching right now that don't fuck with me.

2:38They're like, you know, because they didn't like something I stood on or something else, but they love you guys so much and we chop it up. Maybe we'll talk a little ball. I'll show other sides of me. The host will always take you to a place that you don't normally go. And they may be like, wait, you know what? fuck it he's all right you know like it could be that and then and then selflessly like i've been living on guilt and gratitude a long time you know i was you know just you guys it's fun to say this to athletes you guys were gifted with something we all wish we had which was the athletic ability to play at the highest levels a lot of us were like that i was like that i wish third fourth grade my hand eye was so off the charts i'm like yo i'm gonna be an athlete you know by sixth grade though i was like damn i'm gonna own a team not play yeah you know and so you know because athleticism size speed all that shit started to come in but at the end of the day i i really feel so grateful for the gifts i was given and that is you know yes all my entrepreneurial gifts and talents but i have a real fortunate perspective i keep it really cool in the middle you know it's really funny like sometimes i'll watch like extreme left and extreme right personalities and politicians follow me on the same day because i feel i'm very purple i'm not scared to talk my truth i'm not willing i'm not scared to be misunderstood for a minute i'm desperately trying to be historically correct um and so you know i enjoy and plus i enjoy people you know it's funny you can see i'm already looking at them as much as i'm looking at y 'all like i just like chopping it up um and i'm grateful to be here well we appreciate your time how's life what's going on with you right now well i'm a dire nicks fan okay so let's get right into your bag right now you're in your bag real real good in fact back to like traveling a lot i've never spoken in san antonio in my life and i've spoken everywhere and i i saw the schedule and i'm like motherfucker i'm in san antonio for game three of the nba finals which sucks because i'm usually in the garden so that's a problem and i don't like to cancel so i won't cancel And two, I'm like, shit, that's it.

4:43We're playing San Antonio. And then after, you know, we're filming this after the game won. And, like, I'm like, that's going to be – it's written. It's Nick Spurs. You got to go. And the last – you know, obviously my last NBA finals was Nick Spurs. That didn't work out super well. You can't miss that game. You got to be there. Jack was just begging on camera earlier today about getting some courtside. So maybe you and Jack can enjoy game three. Yeah, I mean, shit, I want a championship there. They should offer me some goddamn seats. To be honest. He's shooting shots right away. I'm already hurting.

5:11Because I remember that series very well. Very well. It's like too soon and it was fucking 27 years ago. Yeah, things are good. Everyone's healthy. Back to like simple perspective. I'm not joking about the Knicks thing. Sports is my great outlet. So this feels real good. I was up in Springfield, Mass. The Basketball Hall of Fame this weekend. My son was in an AAU tournament. Oh, cool. How old? He's 13. Okay. It's serious. AAU is a beast. Yeah, and they got smacked up. They got put in the wrong fucking bracket. That's time consuming too. And they got smacked. But honestly, I was super happy. You got to see it.

5:47Well, that I love. And obviously those are memories forever. But I really do think adversity is the foundation of success. I really do. And when you lose 55 to nine. Yeah. No, I meant they had to see that kind of level of competition. And he knows that. The kids, they didn't grow up like us. My son knows every seventh grader that's going through the league. with social media they know everything I have an agency as you guys may know we just started getting into basketball we rep Brandon Miller which is a good one and now we're getting serious and we're getting deep into the kids stuff I'm using him to recruit 10th graders he stays all day consuming all that AAU content you know he knows about Marcus Spears' son two years before I do that's my little cousin we were just talking about him he's gonna be nice I'm just dropping some ball knowledge to make sure you all know I know it that's my little cousin look out for him I'm clipping that receipt in three years when he goes number one overall.

6:41Yeah. Let's talk about the Knicks. Let's. Please. Let's talk about the Knicks. That's really why I'm here. Okay. I mean, it's hot at the right time. We know playing in the league, it's about getting hot at the right time. I think they won, what, seven straight? First year coach Mike Brown. There's always been a knock. It's hard to win when your best player is a point guard. I think we can think of what Isaiah Thomas and Steph Curry. So Jalen Brunson is trying to break into that mold. Cleveland, scary team. But what do you think the chances are for you guys? And we'll just stay with the Eastern Conference first.

7:17I think it's really good. And by the way, I wish you knew me like that. I'm not really blindly optimistic. In fact, getting to the Western Conference, I think we match up different with the Spurs. OKC does not feel like a winnable series for me. And so if I'm keeping it real, though, obviously I'm a delusional fan and you hope and dream, but if I'm keeping it real real on wax um Cleveland I feel good about you know because you know this like and I don't even know why it happened you guys are more knowledgeable than me like Detroit funked up you know like they fucked up too because they're out but they funked up they just like it felt different and I did and I was already on the they're still a young team is this the time you know are they a year early obviously we beat them last year it was a tough series i was at i watched every minute of that series like i was tough you know those early couple games it could have gone the other way the knicks could have lost that series yeah um i don't know why but but even in you know and i thought orlando actually could beat them and orlando barely got in they got blown out by the backup celtics and in my knicks thread if i pull up the receipts right now i'm like guys i think orlando because i thought orlando could be big with them what i didn't anticipate was cleveland was able to be big with them and they did a lot of smart shit.

8:33The way they ran their offense the last couple of games to take a sore out. Cleveland coached up and he can coach. They coached up, right? So I think the casuals don't know about the adjustments. This is what's so, even becoming an agent years ago with my brother starting an agency, it's crazy. I was a diehard knowledgeable fan, which is you make fun of the casuals that don't know. Then I got into the agency business and now I'm like, oh damn, I know more. And then you guys really know. And so what I mean by that is I think Cleveland did a lot of good coaching. I think the Knicks understand themselves right now.

9:10But again, back to Atlanta, this is crazy how much this feels like 99. Like they swept the Hawks in round two and four games and blew them the fuck out in a way that I still, every time I see Steve Smith anywhere, I smile because I'm like, we fucked you guys up in 99 in that four game series. And they just ran it back against the Sixers. obviously they were an eight seed that year and it was crazy and they stunned the heat in the first round that was a half season right 99 that's right it was a you know and and they were an eight seed and then ewing got hurt which took a lot of heat out of it for us especially because we saw the spurs were coming young tim duncan he was just on stuff it's crazy the wendy i mean i'm like this is some deja vu crazy shit more athletic tim duncan well yeah wendy's just like impossible to understand and so anyway i think we match up well it's funny i gotta give cleveland some flowers we did this to them several years ago it's been my feeling about them that you can punk them like you know like and I love like Demon I love Spider I love but I've always like Mobley like I was stunned how much we punked them three years ago two years ago three years ago I think like we really punked them like that obviously they're older you know back to Tim Duncan when Mobley came out into the league I'm like damn this guy could like really get there he's that talented he's shining you know what Donovan did in game seven stepped up real proper um but I don't see Alan doing that like Mitch and Cat matter and Cat after that going into game three obviously you saw what happened we adjusted the reason we won seven in a row and we're down one two prior to that is they've made some tweaks they're running more through Cat you know his favorite his dad's favorite player is Magic Johnson I think he's a little bit in his Magic Johnson back right now You guys know it better than I do.

10:58You can see he's happy about facilitating. That's a different version. And he's a big boy. He's big. And I think we're going to have too much size for them. But... The biggest thing, y 'all are going to have to guard the yard. They got two players that get to the basket at will. And they're going to ISO Jalen Brunson as much as possible and make him work. If New York guard the yard, because the defense they played against Atlanta was unbelievable. That's why they just blew Atlanta out the water. Mike Brown had those guys. I went to my, the physical team, the more aggressive team because I went to a game in Atlanta and the way they was playing defense, it was at another level.

11:33So if they can do that against Cleveland. And by the way, that continued. I mean, like, Maxie, Joel flopping all over the place and hit the big boy. Like, they played real D and Bridges woke up. Yep. I mean, it's all time. Again, you guys know this too well. He's key. He's key. Deuce McBride's last game fucking hit 8-3. Like, you know, like Deuce was hurt quite a bit. Mike Brown is due too. He due too. He's due. I'd like to see, I mean, because we've talked about Mike Brown's first year in spots is normally well and it kind of goes down instead of up. That Clippers run was crazy. This could be a new situation for him.

12:15You know what I mean? And you went in New York. I mean, what would it be? Let's just put it in the atmosphere now. Who cares if they play them? what would it mean if the Knicks got a championship? There's going to be a parade in every state. My friends, has anybody watched the clips of when we win a regular playoff game? Like on some real shit. Let me give some flowers to Mike and the Mad Dog. For the youngsters that don't know or that are not around the New York. Mike and the Mad Dog, pre-internet. I'm 50. Pre-internet. Mike and the Mad Dog. Sports Radio 660, 24 hours, was everything. I used to drive somewhere randomly just to listen to them.

12:59Mike Francesa, maybe in 91 or 92, I was in high school, he said something that I've never forgotten. I'm recalling this shit 30 years later, 35 years later. He was on this ramp. You know what it was? Actually, I'm going really deep in my bag. It's when the Knicks beat out of nowhere the Bulls in game one in Chicago when the Knicks were starting that Pat Riley run. We thought we were going to lose by 30. Bulls had just won a title. They were clearly going on to the next one. And we won game one in Chicago and Ewing was in his best. And I was like, I hated school my whole life. I could not wait to get to school the next day.

13:39Fucking shit. Because everyone was a Bulls fan. By the way, everybody who was a band, I don't know, you got nine cameras. Anybody who was a Bulls bandwagon fan in the 90s that lived in like New York and Boston and Atlanta and LA. I just have like a public service announcement. You're a bitch. Like I don't like, you know, like I don't understand this. Because you don't have enough self-esteem for yourself. You need to get it from not you and you're just jumping on bandwidth. So we had more Bull fans in my high school in Jersey than Knick fans or even because, you know, and so I couldn't wait to get at them.

14:11But anyway, during that series, it was all Ewing. Starks might have just Mason and this was not later also we loaded up in 93 and 94 with those guys 92 season it was Ewing it was Gerald Wilkins guarding Jordan you know it was Oakley it was but it was Ewing this is where like Ewing doesn't get his proper it was Ewing and Ewing was the he was the modern guy like he was 7 foot and by the way he was a defensive player in college he developed his offensive game Yeah, a hell of a shot for a big man too. Anyway, when people talk about stats, I'll tell people in the office, you would get 30 and 15. They're like, uh-uh.

14:54I'm like, bro, the score was 69 to 68. People don't know it was a different NBA. Anyway, Mike and the Mad Dog, Mike Francesa went on this three-minute rant. I'm recalling it 36 years later and giving him flowers. I hope one of his relatives are watching. He said, listen, New Yorkers love the Yankees, boy. That man's wearing that hat right now. New York loves the Yankees. He's like, the Giants? This city loves the Giants. He's like, but let there be no fucking, he didn't say fucking, he said, let there be no confusion. New York is a Knicks town. And it just hit me and it made sense. I was like, right, because I was a Jets fan.

15:31So Jets and Giants, Mets and Yankees. I was a Yankees fan. I was a mix. But the Knicks, this is before Brooklyn came, which by the way, it's funny. When the Knicks got to the playoffs and Randall that first year. That's when I knew New York was a Knicks town because Brooklyn had a super team. It was the year they lost by the pinky, the little toe to the Bucs. Katie. And the Knicks fucking won a, one gate, got into the playoffs and the guard, and New York was going crazy and no one gave a fuck about Brooklyn's super team. I'm like, by the way, here's another one. Brooklyn, you need to, they should move.

16:07Brooklyn should move. I mean it. The Brooklyn Nets should move because they had Katie they had Kyrie they had a super team that was gonna win a title or get there and no one gave a fuck and the Knicks barely making the playoffs the city was on fire that's a long ass that is a long ass winded story to say the following if you think about it like that if the Knicks win the NBA championship the fucking statue of liberty is gonna be floating in the fucking Hudson River that city is going to burn itself to the ground out of euphoria and I can't wait for it they lose it please God Where does, as a lifelong Knick, where does Brunson rank in the hierarchy of Knicks?

16:50Obviously, it's still a lot to come from him, but up to this point. Well, he's well on his way. You know, he's well on his way. And, you know, it's all contextual, right? We were starving for so long. Even for me, I'm just young enough. I'm just older young enough where I already loved Bernard and Bernard was cooking for us when we got Ewing. We sucked, but Bernard still went off for 50 on the Pistons. And like, we still have Bernard. It's been so long for Knick fans, right? It's why I will forever love Julius Randle. He was the first domino for us to start the tide. But what Jalen has come in and done is so incredible.

17:27You know, listen, what Clyde Frazier, Willis Reed, you know, those guys really deserve where they sit in Knicks Mount Rushmore. I think for anyone that's old enough to have watched him play, Ewing is like right at the tippy top. people you know I love Mello and he you know those guys did some work um but Brunson has listen they win a title it's him because we have recency bias you know this when everyone talks about the Mount Rushmore's in the NBA guys with all the respect like we had to change the entire sport because of Will Chamberlain we had to change like every fucking rule you know how crazy it is to be an athlete that changes like multiple rules so that's like a level of like but we but we didn't watch it like that so you're there's a recency bias big time collector if you could own any piece of knicks memorabilia what would it be that's a great question um i would take the iced out envelope that david stern was searching for to make sure the knicks got the number one pick in the nba lotto when patrick ewing was coming out that was good right i went in my bag there thank you friends thank you friends and if you don't know what i'm referencing look it up look it up how crazy are win beach prices as a collective win you know it's funny let me contextualize this because i have the internet receipts to back it up when zion came out the card hobby was starting to blow up you guys might know this because what you do for a living i was really that guy i really was like sports cards are coming in 2017 18 yannis all that and then a couple you know that next draft was the big one or us for rj we all wanted zion and i did not buy a single zion i knew there was a lot of production because i came from the 90s with junk wax and i knew panini was just printing money and making a lot of zions so i knew there was a lot of zions and i was genuinely concerned about his injury risk and so i never bought zion and zion's one of the worst plays of the last five to ten years in collecting you know he's still it's crazy how good and young he still is like i desperately wish that he can turn it for himself and all that and i think he'll be like a vet that like has a run one day it'll be really fun for all of us because you wish good on everyone wemby was different for me all the people around me my brother included and still might be right we're like and by the way i love how seven foot six guys want to be seven four you tall guys are funny to me like all of us are like adding two inches in real life.

20:01Durant doesn't want to be seven foot. Why be seven six, bro? He ain't seven four. I don't know why they do it, but fuck it. He can do whatever he wants. Anyway, this man is seven six. He's fucking hitting threes like he's Steph. He's so crazy. I'm so glad because you just saw, I've always felt weird about Wilt. I always felt like Wilt will never get his, he just missed the media era. If we could watch the highlights of that hundred point game for real, we'd all be feeling different. Right. And I feel like Wemby's almost doing it for that type of person. Anyway, long-winded for me to say, I went all in on Wemby a couple years ago.

20:36I bought the fuck out of him. In fact, I waited to him getting dinged up. I have a Kaboom Gold, which is only 10 of. Which is, yeah, it's a real card. And I caught the absolute bottom, the blood clots. Everyone was scared. And I'm like, you gotta zig when everyone's zagging. If you're trying to invest, you can't be like, when everyone's like, you're buying Bitcoin now when people are like, I'm not sure. When everyone's like, Bitcoin, Bitcoin, Bitcoin, that's not when you buy. You don't buy when the area got cleaned up and you buy real estate. You gotta see it. You know, Wemby still can be injury prone and not become who he, you know, I think about Brandon Roy all the time.

21:18I think about him all the time. And again, I'm dropping that for y 'all. You guys know, the kids don't know. One of the best to ever do it. Bro, the kids, you know, we talk about Grant Hill and it's crazy what his career was, but if you really knew what he could have been if he didn't get dinged up, Livingston, another guy who had a real career. But man, I wonder what he would have been. You know, Wemme could still go, Derek Rose, D. Rose, right? So Wemme could go through that, God forbid, I wish no injuries on anyone except Tom Brady, but that's already wrapped up. And I just think he has a real chance to be a top five player of all time.

21:55He's just so crazy. It's so crazy. and you know what he has that I really fuck with? Because I wasn't very big on that whole era of like everyone going on banana boats with each other. That motherfucker is trying to compete. Yeah, he got dog in it. You know, when he's like, when they're asking, you just won game one. You can be gracious. You got a long series. You're not trying to rile up the other side, right? You guys know. He won that MVP. And they're like, did you try harder tonight because you didn't get the MVP? He's like, yep. I sure did. And like, for fans, that honesty, like we fuck with that, right?

22:26We like authenticity. And if you're a competitive person like I am, that's the shit that gets you going. And when I saw that last night, late last night, because I didn't catch most of the game, I was out working, I was like, yes, motherfucker, yes. Yes. Yeah, there's no secret. He wants, he's put it out there. Yeah, the all-star game. That all-star game was fine. Everyone's like, we gotta fix the all-star game. Wendy fixed it. He tried to play. Camelo just said it on there. he understands what it means to be the face of the league on a global scale. I think he understands that. I have some fun DMs with Wemby because I really follow shit.

23:05So I started talking to him when he was like 14. And I knew that. That's one of the biggest reasons I actually bought his card of like this fucking guy. First of all, anyone who like replies with like Gary V. You're the goat. I'm like, yeah, he's smart. No, but on some real shit, I could even tell in our interactions back then when he was in France, I was like, this guy's got it. If you was part of his business team, what moves would you make? I would reverse engineer him. Meaning the best, the reason VaynerSports has become so big so fast is I am who I am. My brother is who he is. The people around us are who they are.

23:40We're good because we reverse engineer the truth. Meaning I can't answer it because I don't know him like that. Right. Right? There is no right way to do anything. Right. There's no try to get on the video game cover, try to get that bag off the field. Don't do anything off the court. for three years and getting your basketball. Everything's different. It's what great coaching is. I'm sure you guys feel this, right? Like, I think I'm a good CEO because I look at my talent and I'm trying to reverse engineer them to put them in the best position to succeed, not what I think is the way to do it. Right.

24:11So, you know, I would think a lot about where he's at, what's he trying to do. And then a lot for me would be like, the reason the NBA is so awesome, the reason basketball is so great is it's a global sport. For me, it's football. The Jets are number one, the Knicks are number two. I'm football, basketball. But football, and to their credit, they're starting to finally get their shit together the last five years. They're starting to get a little more global. The Germany, Brazil games, all that. But the David Stern, man, people do not understand. I'll say it again. I'm just doing this. I'm starting a new podcast called The Flower Shop.

24:45I just love giving people flower. You can see I'm doing it all day right now. David Stern is misunderstood of how all-time great he is. David Stern did, first of all, David Stern understood the number one rule of being a commissioner. Make your stars superheroes. People don't get this. Like, this is why Caitlin Clark is important. This is why Steph is important. Steph's a superhero for all the people under six foot. Oh, wait, if I can get my hand, I can speak from firsthand watching my son. My son's minuscule, you see it? But when I was growing up, I tried to be Ewing. like you know they don't know this y 'all you don't know about the 80s kids we were all trying to be under the rim trying to be centers or do some Jordan shit I never did it because I hated him so much but you know but my kids era you guys know this they're all my son's handle he it's crazy his range he's in deep NBA threes and he's I don't even know how he has that strength he's so small Steph's a superhero to them Jordan Magic Bird right?

25:54It's superhero stuff. And that's what Stern did and he went global. With Wemby I would try to make him known in places that he's a little less known. Whether that's Asia, whether that's Africa whether that's South America but all of it he's known. That's the sports global now. I'd have him on shit like this to show his competitive side you know. But again only if I knew he was about that life. If he was like fuck you Gary season ends I'm next day I'm in the gym and I'm just like going you know when Rudy Gobert said that shit about like what kind of like fucking water filter he had you see that clip you guys saw that where Rudy was making that joke about like Wemby hit him up about like what water filtration he has in the house I'm like alright I'm getting into like I'm understanding Wemby's thinking about it exactly the right way so I would want to support that if I was on his team because you can get to all the shit later look at y 'all look what you're doing right now life is long he can get to everything i promise you if he has seven rings there'll be way more doors open and if he wants to work and if he wants to work on his game even though i'm gary b the business marketing guy i'm like go do you yeah let's talk about a little bit about the the business of basketball um thoughts on adam silver uh how has he done in your opinion he takes a lot of shit but you know you just spoke to david stern and he took a lot of shit but he had a vision that, to your point, made superheroes and made superheroes within a team setting.

27:22What is your thought on what you've seen from Adam Silver thus far? Anybody who's shitting on or looking down on Adam Silver are in the business of nitpicking. Nitpicking. They're looking to find something. How is there any confusion? And by the way, I'm a fan. I'm very empathetic that the games are on 97 different channels, you know, all the stuff. But like, I mean, he's navigating. When you're a commissioner, you know, like, things we already forgot about. Gambling scandal five minutes ago, that's already passed us, right? Players not wanting to play. He's innovating. Whether you like the NBA Cup or not, whether it ultimately works or not, it's completely irrelevant.

28:11it from my standpoint as someone who builds real things he's trying to do shit right he's trying to do shit the new owners that are coming in do you know how good of like net new owners matt ishbia and ryan smith are utah and phoenix these are real people they're young they have ideas like like he i think he's doing a lot right um the g league is like a good thing like we have a real minor league like you guys you guys are second both of your second round picks you guys i was in the d-league yeah yeah you guys really know what i'm talking about like it was the cba i'm gonna love it was a cba isaiah was running it yeah yeah like you guys know that developmental shit was really secondary you guys felt it you guys understood it you knew it but now it's good like now is like now it's good like fringe players like you can really do things um the game's more international than ever the stuff they did in the middle east i like a lot um nba africa now which is a real thing i'm really excited about that you guys think wemby's crazy wait till we see these nine foot three african dudes come in 10 years nah they got a couple of my guys that i see too bro i see them in seventh and eighth grade right now and they say they're 12 or 13 but they're really 26 yeah they say baseball yo but but me personally he's also a good human being like again you guys know this i have the luxury of i don't know adam like that but i have so many friends that are very around and like i just have enough context he's a good dude like that's always a plus always like you know like people don't know the world's better now at exposing people but like a lot of times people aren't and he is and he's thoughtful i think he gives a fuck about the fans look him maximizing the the the tv deal that's what he's supposed to do yeah and honestly like we all have all these streaming services anyway like you know what i mean so like i don't know i think he's done an extremely good job um and uh i'm excited about this draft thing they're talking about that looks like it's gonna pass where like the bottom four teams are actually negatively impacted by being in the bottom four, like that lottery.

30:27I didn't see that. Yeah, so I think, I could be wrong, I just crossed my radar the other day because of the, they were saying it was the last year of that, right? Bottom four teams with the worst records, they dropped down in the odds for the number one pick. Right? So now all of a sudden tanking is a whole different thing. If you're in the bottom four, you're guaranteed to get a top three pick. That's how I normally be. And just expand to 16 teams too. But see, that's what tanking coming in. Now you can't do neither one of them. That's right. If you have a suck season, your ass just going to be a suck next year.

31:00If the best odds are being the fifth worst team, you can't control it the same way. Yeah. I think they're doing a lot of stuff. Listen, my number one thing that I would love to see the NBA do, number one. If I had Adam's job tomorrow and I could, there's so much that goes into us. This is actually the next question. Really? Yeah, I swear. so literally literally the number one thing I think the NBA should do is start the season on Christmas Day let me tell you why if they start on Christmas Day they then we're all hyped you know they own it that's opening day but then it goes into August and they would fucking own it they wouldn't have they would be they'd be away from the NFL you think we're locked into the NBA playoffs now could you imagine if all of August when everyone's chilling yeah we ain't nothing to watch are you those ratings insane man i would just move it a little bit that shit would fucking cook right could you imagine august we would be chill it would fucking crush so just the just that extra 12 weeks or whatever eight weeks and it would be from mid-october i think that shit would cook that would be the move would you still go 82 yeah i mean listen you know this is when you love it so much as a fan you want it you want to watch those games like the load balancing all that stuff i'm empathetic to like why people do it how they think about it i'm okay if they went to i don't want to see them go below 65 and this is just completely no rationale just gut answer to you um i'm thrilled with 82 like when you love something like i love when hawk purdy is in there as much as like like i love it i love watching my team i love watching mo and the rest of the guys develop and think about who they might be in three years.

32:45So when you're a nerd and you fuck with it that heavy, you like every part of it, right? It's like beauty, right? Like when you think something's beautiful, you love the blemishes as much as you love the things everyone else likes. As a diehard, I want 100. You know, like I just want to watch it. But I also don't get all bent out of shape when somebody's trying to strategize. I'm all about win a ring over everything. Of course I'm upset. That's the goal. Listen, I'm a very empathetic human being. It breaks my heart with the thought of family saved up for fucking four months because they don't have financial status like that.

33:24Just to let their little son or daughter go see Steph Curry and Curry's sitting that night, that hurts. I understand the emotion of that. But as a Knicks fan, I want Brunson and Kat and everyone to sit as much as possible if that's what they think's appropriate because I want a fucking ring. period and a story the future of linear television where are we at with that i mean i mean i know i've been on i've got plenty of receipts on this for the last 20 years we're on the last fucking breath where linear television is on some fucking i fuck with the retirement home because i think wisdom them is underrated but like linear tv it barely exists right and by the way though i don't i don't get romantic about the distribution channel like youtube and social and streaming like netflix does not feel different to me than abc like it's not like we're still in the 80s where you got to go up to the tv and move the dial like you know like like it's all the same shit i mean linear tv is you know I don't know for people that don't know the reason I talk so much about linear tv is I've owned a very large advertising agency for the last 15 years and all of my clients waste all of their money when they run television commercials outside of the super bowl which is under priced at eight to ten million a pop because we all yes under price because I'll tell you why Jack because I can't spend eight million dollars and I know how to spend marketing money on Facebook or TikTok or podcasts.

35:05I can't spend$8 million to get 180 million Americans to watch a 30-second video, no matter when I'm at my AAA game. And so that means the Super Bowl is the best buy because you can get 180 million Americans. And we lock in. We watch it on YouTube the week before. We watch it on the morning shows the day after. We watch it. The important right now in this space of content to be winning in the social and the digital space. One of them right moves? Yeah. Volume. And this fucks with people. Matty, people get so mad at me when I talk about quantity because people want this dream of quality. They think that if you make a lot of content, it can't be good.