In short
The GaryVee Audio Experience: Episode Summary
Podcast Overview Title: The GaryVee Audio Experience Host: Gary Vaynerchuk Description: A mix of interviews, speeches, and discussions focused on marketing, business, and entrepreneurship.
Episode Details Episode Title: The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses Episode Description: In this episode, Gary Vaynerchuk speaks with Sinead Bovell from the “I’ve Got Questions” podcast about major shifts in attention, media, and commerce. They discuss the impending end of the social media era, driven by advancements in AI, voice technology, and augmented reality.
Key Topics Discussed
- Decline of Social Media:
- Vaynerchuk presents a three-part thesis on the decline of social media:
- AI Diminishing Value Proposition: Current social media platforms are losing their appeal as AI technology evolves, potentially making human interaction less valuable.
- Shift to Voice Technology: The rise of voice-activated technology may reduce the necessity to interact with screens, moving toward a more seamless purchasing experience via voice commands.
- General Purpose Technology Impact: AI will not just automate existing processes but will lead to the creation of entirely new paradigms of interaction, shifting how we consume content.
- History as a Forecasting Tool:
- Vaynerchuk emphasizes the importance of historical context in predicting future trends in technology and media. He references his predictions about platforms like Facebook and live shopping based on historical behaviors and patterns.
- The Rise of Augmented Reality (AR):
- Discussion around the potential of AR glasses to replace smartphones as the primary interface for information consumption, marking a significant transition in how users interact with technology.
- The Agentic Economy:
- Vaynerchuk introduces the concept of a voice-first Agentic Economy, where voice assistants will take on more decision-making roles in consumer choices, impacting brand significance and marketing strategies.
- Authenticity in Content Creation:
- The conversation touches on the evolving notion of authenticity in the age of AI. Vaynerchuk challenges the idea that being “authentic” means using less polished content, advocating for the importance of intention and the personal message over the medium.
- Impact of AI on Consumer Behavior:
- The episode discusses how AI will influence consumer preferences and purchasing behaviors, leading to changes in brand loyalty and marketing strategies.
Key Takeaways
- Future of Content Consumption: The transition from social media to voice and AR will change how brands interact with consumers.
- Embrace of Technology: Creators should adapt and leverage current platforms while being mindful of future trends in technology.
- Value Proposition is Key: Creators must define their unique value proposition to remain relevant across evolving platforms and technologies.
Actionable Advice for Creators
- Maximize Current Platforms: Focus on harnessing the discoverability of platforms like TikTok while transitioning to future technologies.
- Adaptability is Crucial: Creators should be open to experimenting with AI and voice technologies to enhance their content and reach.
- Focus on Intent: Authenticity should be rooted in the creator's intention and connection with their audience rather than the superficial aspects of presentation.
Conclusion Gary Vaynerchuk and Sinead Bovell engage in a thought-provoking discussion about the future of media, technology, and consumer behavior. Their insights encourage creators to stay ahead of the curve and prepare for the upcoming shifts in the digital landscape. The episode serves as a reminder of the importance of understanding historical context, embracing new technologies, and maintaining authenticity in a rapidly changing world.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOAI and Job Loss Fears
0:00 to 0:35
Discussing how fears of job loss influence negative perceptions of AI.
“Because I couldn't have predicted that everyone was going to be so scared shitless that they were going to lose their job that they're going to be mad at AI in any form.”
Understanding Social Media Evolution
0:35 to 1:06
Examining the evolution of social media and insights on user behavior.
The Signals of Cultural Change
1:06 to 2:27
Exploring how history and cultural changes impact societal behavior.
“And then I've seen your videos telling marketers to pay attention to Facebook, social media, and not just television in that transition.”
Early Indicators of Market Trends
2:27 to 4:34
Gary shares personal experiences predicting market trends.
“versus boxing and horse racing and baseball did well on radio, but it took television for football to do well and Ted Turner and CNN and baby Jessica in the well and the whole country watching it.”
Technology and Human Interaction
4:34 to 6:10
Analyzing the relationship between technology and human behavior.
“I'm just very good about talking about it as it's happening early.”
The Future of Social Media
6:10 to 8:00
Discussing the potential decline of the social media era due to AI.
“And in the early Silicon Valley web 2.0 days, a lot of the best tech kids just did not understand people.”
AI's Impact on Content Consumption
8:00 to 11:33
Exploring how advancements in AI will change content consumption habits.
“Okay, I'm going to build them all and then you can...”
The Next Era of Technology
11:33 to 14:00
Speculating on the implications of voice technology and AR glasses.
“One of the cool things about why I think we, I built one of the biggest marketing companies is I don't care about marketing in a silo and I think the marketing industry does.”
The Rise of AI Translation in Daily Life
14:00 to 15:00
Explore how AI translation in devices is influencing communication and social media usage.
“So when Apple dropped AI translation in their AirPods a couple months ago, everyone thought, and it is amazing that you can do translate anything anytime.”
Augmented Reality's Potential
15:01 to 16:29
Learn about the transformative potential of augmented reality and its implications for media consumption.
“I think video is a very big deal for human beings.”
Show all 29 chapters
The Future of Content Distribution
16:30 to 17:49
Understand how content distribution will evolve with new technologies like voice interfaces and AR.
“When I'm going into Uber, I'm going into Uber, I'm not on Instagram anyway.”
Technology's Impact on Daily Life
17:50 to 19:19
Discuss how emerging technologies will redefine daily experiences and interactions.
“You know, you may know this, the original big app on the iPhone was drinking a beer.”
Generational Shifts and Technology Adoption
19:20 to 20:48
Analyze how different generations are adapting to technological changes and their implications.
“Meta's Project Orion, I think, is hoping for six years from now.”
The Cultural Renaissance and Technology
20:49 to 22:35
Examine the potential for a cultural renaissance as technology evolves and society adapts.
“Like everyone smoked, then no one smoked.”
Authenticity in the Age of AI
22:36 to 23:59
Evaluate the concept of authenticity in relation to AI-generated content and its societal impact.
“Because it's not that you're getting now a telegram to tell you where the new thing is in the park.”
The Evolution of Art and Authenticity
24:00 to 28:00
Delve into how the definition of authenticity in art has changed with technological advancements.
“I think we've become dramatically materialistic, unfortunately.”
The Nature of Authenticity in Art
28:00 to 30:20
Explore the concept of authenticity in various forms of art and communication.
“but I don't even know where we're going with that with authenticity.”
The Evolution of Content Creation
30:20 to 32:20
Discuss Gary's journey in content creation and the essence of intent behind it.
“In a month will be the 20th anniversary of me making my first YouTube video.”
The Agentic Economy and Voice Technology
32:20 to 35:50
Understanding the implications of AI and voice technology on everyday purchases.
“enter, you're done, you don't even say enter.”
Branding and Consumer Preferences in the Future
35:50 to 39:40
Analyzing how branding will evolve and impact consumer choices in an AI-driven world.
“And then I might go on a trip and I'm like, oh, I'm into micro brews now.”
Navigating the Future of Marketing Strategies
39:40 to 42:00
Understanding the changing landscape of marketing and the importance of resonance.
“And so whatever the YouTube or the Instagram or the TikTok of the day is, whether it's an AR app, I mean, look, if Meta wins, I promise you Instagram's going to have a place.”
The Unpredictability of AI and Its Impact
42:00 to 43:27
Explore the unpredictable nature of AI and the public's fear surrounding it.
“I'm like okay, one man's slop is another man's dinner, right?”
Social Media's Shift and Industry Pressures
43:27 to 45:21
Discuss the pressures on tech companies, particularly social media, amidst evolving trends.
“Do you know that most people's negative opinions of AI in a commercial, in content, is all actually predicated on their own fear that they're gonna lose their job because of AI?”
The Future of Entertainment through AR and AI
45:21 to 46:46
Envision the future of entertainment shaped by AR technology and creative young innovators.
“It's the classic Hollywood, it's the last 80 years of media.”
Preparing Creators for a Transforming Landscape
46:46 to 48:39
Learn strategies for creators to navigate the evolving landscape of digital content.
“and she will be our Scorsese and our Spielberg and it's gonna be an immersive AR environment and we're gonna be like, holy fuck.”
Understanding Value Propositions for Creators
48:39 to 51:08
Discover how to define and communicate your value proposition across all platforms.
“So step one in all this noise, keep doing what you're doing if it's working.”
The Role of Live Shopping in Future Ecosystems
51:08 to 53:03
Examine the significance of live shopping in the developing social ecosystem.
“This is why I've told so many people through the years, don't trade on looks, they go away.”
Reflections on Technology's Impact
56:00 to 57:00
Explore the duality of technology's benefits and shortcomings in society.
“I don't know, I think we're in an incredible place.”
Understanding Social Behavior in the Digital Age
57:00 to 58:30
Discuss the complexities of social behavior and accountability in modern society.
“I think we think about the future in similar ways in terms of where social behavior is going to go.”
Transcript
Automatic transcript. May contain errors.0:00Because I couldn't have predicted that everyone was going to be so scared shitless that they were going to lose their job that they're going to be mad at AI in any form. Do you know that most people's negative opinions of AI in a commercial, in content, is all actually predicated on their own fear that they're going to lose their job because of AI? As you know, they're not even going to know if it was AI generated or not. The technology is too profound. We're all going to consume unlimited content in 24 months and have no fucking clue if it's real or not. We're dangerously close for no one having any chance of guessing.
0:33I think we're already here. This is the Gary Vee Audio Experience.
1:05early when it was at Stanford. Okay. And then I've seen your videos telling marketers to pay attention to Facebook, social media, and not just television in that transition. So you call a lot of shots ahead of time about social media, about the internet. I think you were also behaving like a creator before the creator economy, before we even had that language. That's right. So you're always 10 steps ahead of the beat. What are the signals you're paying attention to? Is it psychology, culture? Are there product data points that you're like, this is where we're headed? Because we've always been right?
1:35History. I'm a big user. I was such a poor student which is like funny in its own right but my history grades were all really strong and I would watch a lot of documentaries and history channel and I love pop culture. Like I'm really fascinated by things that are weird like Saturday morning cartoons or Nixon and Kennedy's debate on radio versus television. I was also always very fascinated. You know we were just talking before we started that I was born in the the USSR, I grew up during the Cold War, and I was very fascinated by coups, and why would an army go to the newspaper, and the TV, and the palace, and I started to make the connection points, and propaganda was a word I knew existed when I was 10.
2:20The Berlin Wall falling, and why Lucille Ball translated on television versus boxing and horse racing and baseball did well on radio, but it took television for football to do well and Ted Turner and CNN and baby Jessica in the well and the whole country watching it. I've always associated with real artists and real athletes. I really do think people come along and they're born for, like Michael Jackson was born for music. Right, like we saw the videos when he was five. Like, you know, I think a lot about 14 year old female tennis players winning like a grand slam. You know, like, you know, and so I do think it's not as obvious when someone has that around people's behavior.
3:13But I feel like, and I don't even know if I've, you know, actually as I'm talking, I probably have not even remotely touched or maximized or extracted this natural skill. I intuitively understand what people are going to do. for real. And I've applied that a lot in what is my favorite artistic playground, which is building businesses. I get real joy out of playing the game. And it started long before the videos you've seen. I launched an e-commerce website for my dad's liquor store in 1997. That was just like, what? And then email marketing, literally nobody was doing it. And I was doing it. And then Google AdWords.
3:59that if I was making videos, there would be videos right now of me saying this, Google the new search engine. I know all of you are on Yahoo, and ask Jeeves, but Google's out, and it's got this ad product that I'm telling you it's going to be big. You know, even like now I'm in a fun part of my career where I can clip things I said in 2008 about live shopping. I see them, I see them. Yeah, which is probably why you understand it's there because you can't make that up. The receipts are there. and so yeah and I'm also scared to be wrong you know a lot of people like the other day someone's like you got a lot of things right and a lot of things wrong and I actually stopped her and I was like tell me which ones I've gotten wrong like where are the receipts on the internet that I'm wrong listen by the way I'm always I'll tell you I'm wrong all the time comma I don't tend to make a lot of content about something until it's turned until I'm like you're sure I'm sure and I really don't predict by the way which is probably why it's working for me.
4:58I'm just very good about talking about it as it's happening early. I'm like a good A &R. I don't know if an A &R predicted that Pearl Jam or Guns N' Roses were gonna be big. They walked into the bar and they're like, oh shit. I'm an A &R. I walk into the bar and I'm not Clive Davis, like the ear where Mariah Carey could walk in, sing and be like, I got. I'm more, I gotta go to a Dungy Club on Skid Row or in Seattle and I gotta watch the people react to Kurt Cobain and be like Nirvana. I would have crushed that. I mean look at this. I'm like literally full goose bumped out. Like I know that's who I am.
5:41I do that for what consumers do with attention and commerce. And that's my life. Yeah. We're tech converters with attention. Yes. I'm very tech I'm very tech curious. I'm very tech surface level dangerous, dangerous being a good word, as a businessman. But I'm not deep tech, I'm not that scientist. I don't code, I don't understand many of the things you understand, but boy do I understand how humans interact with it. And in the early Silicon Valley web 2.0 days, a lot of the best tech kids just did not understand people. And back to Zucks, I'm like, oh shit, this kid understands people. And that's why I bet the farm on Facebook meant that.
6:22Yeah, technology doesn't go in a vacuum. People converge with it, and then new market economies come at that. Correct. And a lot of times we converge with it early, and we don't understand it. For example, when I think about AI and deepfake, and oh my God, videos have literally been the judge and jury and proof of our society for 100 plus years, and we're five years away from no one believing a video on the internet. Oh wait, the blockchain, that proves providence and ownership. Wow, will the blockchain be able to help the internet? So that's where my brain goes. But I'm not the guy who's going to sit down and understand how to develop the technology correct.
6:59So, okay, so I have a thesis and I've been working on this thesis. There's three parts to it. I've teased it out on social media a little bit. I've written about it in my sub stack, but I've never put it together for anyone in its entirety until now. And I think you're the perfect person to run this through with. Well, I'm flattered. So I think we're at the beginning of the end of the social media era. Okay. part one of the thesis. So I think, and they're all tied to AI. I think AI cracks the current value proposition of the social media platforms in their current state. So we post because people watch us, right?
7:38Whether I'm signaling that I'm single or taken, that I'm employable, that I was at the beach the other day. There is consumption on the other side. We post for human receipt. Yes. If we can't verify that I'm posting for a bunch of R2D2s or actual people, that psychology of signaling starts to break. So I post, but what is the incentive? Because the feedback is not guaranteed. You want to stop there? Want to start? Okay, I'm going to build them all and then you can... Yeah, okay, no worries. Okay. Part two, the better AI gets and the more reliable this technology gets, especially as it transitions towards voice first, the less I'm going to want to pull out my phone and it's going to start to break that habit that habit that we formed of opening, swiping, watching, viewing.
8:23And I'm just going to say, Alexa, Uber, order this thing, do this thing, and I'm not going to open and watch. And then the third, AI is a general purpose technology like the internet. And these technologies don't mean that we do the same thing, just faster or more automated. We do different things. Yes. So I think, you know, television, YouTube isn't automated TV. It was new people that gained influence. So I feel like we're on the beginning of something entirely new that will have threads to the social media economy, but it will be unrecognizable as going from cable to TikTok. A couple things.
9:03That's awesome. This is so fun. This is already my favorite podcast ever. I would argue that cable and TikTok are not wildly different. Okay. So that's put on a shelf. Let's go back to the beginning. Yeah, the value prop. Yeah.
9:21The reality is it will be and not or. If your numbers, let's just go where I think you're going, correct me if I'm wrong. So I don't believe AI bots or agents consuming content eliminates the reality that humans could also consume that content. So I view it as an and environment versus or. To your point, to many people's points in fake fraud media world, pre-social, like bots in digital marketing, you know, if I see 14 million views and I know that that's actually only 300 ,000, that creates a new, you know, micro dynamic. Sure. But if the results of what I want to happen happen from the 300 ,000 people that actually saw it, if I'm now posting and 99 % is bots but 1 % is human and all my metrics are 99 % fake but 1 % is human or AI or bots or agents or wherever we go, if the results that I want are still grounded in the 1 % of human instead of 100 % human, I'm still going to be incentivized to do it.
10:29If I say I'm single and the only people that are trying to date me is an AI agent robot, bad. But if it is also going to be people just drowned out metrically and maybe optically by data robots agents, well then I'm still going to do it. If I am going to sell wine or get stopped by 500 people in the street and say you changed my life, even though yesteryear it was 100 ,000 views and that's what resulted in it, and now it's 40 million views, but it's really only 100 ,000 views, I'm still going to do it. So the question becomes, if there is still human consumption, no matter how drowned out in an overall metric, and the actions are executed on by those humans, I don't think we walk away.
11:16So you're saying, okay, if I'm selling makeup and sure now I maybe have a million views, some of those are going to be synthetic, but if I'm still growing my sales because that information is getting back to a human somehow, I know that this is still working. Something's happening that it is actually working. Correct. One of the cool things about why I think we, I built one of the biggest marketing companies is I don't care about marketing in a silo and I think the marketing industry does. I care about what marketing does for a business. Right, yes. So I've never worried about anything other than, I do this all the time, like, trying to remind people, like, this is not art class, this is, we have to drive this insurance company's business.
11:57Right, right. So that is a comp to what I'm saying. But how does this happen on the same platforms? Because what I'm envisioning is cable and then TikTok on the same channel, and that's not. This is where I think you're wildly right. So I think one of the things you said is like, so A, I could not agree with you more about voice. In fact, we started talking about this, I've got some good ass receipts in 16, 17 because I became infatuated. I started seeing early AI, I'm like, oh shit, Alexa's a beast, you know, like I really, voice AOR for Chase. I'm really the worst voice technology we'll ever be.
12:30Oh my God, it's gonna be so, by the way, I only prompt in voice. Me, I only prompt in voice. And there are entire businesses that are now voiced first. So you go into their offices, there are startups. They're not typing, they're talking. And it's much more of a match. By the way, I'm so pumped about that. As someone who can't write for shit and somebody can voice his ass off, I'm pumped. Anyway, so I'm a buyer. I've got another build on yours. Okay. Because you're talking about a very smart thing. When distribution changes, everything changes. I also believe, forget about voice, that I'm with you on that.
13:01That's one thing. Where is it? So you do agree that voice could break that loop of open phone and watch something? For sure. And open phone and watch something is being battled on not just by the voice devices, but this is coming. Glasses. Glasses. I would argue that voice would be an and because we still want to consume visually. I think it's glasses. I think voice, to your point, may be a dent in consumption, but I think if Glasses pulls off its mission, whether it's Meta, whether it's Google, Apple, and you know this, could be some secret lab right now. There's a Chinese-based company. Yes, correct.
13:43That when Glasses comes, that, I believe Glasses is the most obvious thing brewing that it's gonna do to phone, what phone did to television. And what television did to radio. I fully agree. And so, okay, so let's paint this new economy. So maybe you throw on your Glasses and or you have AirPods. So when Apple dropped AI translation in their AirPods a couple months ago, everyone thought, and it is amazing that you can do translate anything anytime. I saw an AI in your ear. That is the beginning of that behavior. AI in ear, talking to AI. I mean, social media companies are now actually competing with people talking to chatGBT versus going on those platforms.
14:20100%. So we're already seeing that. Well, every, you know, I wrote a book, oh, there it is. I wrote a book, Day Trading Attention. I think it's the only asset. And I think you're touching on this. They're all competing. They're all competing. I mean, they're competing with sleep. They're competing with working out. They're competing with us doing what we're doing right now. Netflix versus TikTok. TikTok versus the New York Times. The live experiences, which we can get into. But let's paint this ecosystem, right? So you maybe throw, someone's going to throw on glasses when they need to see something, but it can't look the same way, right?
14:52You can't be scrolling TikTok with your eyes. The format has to change. So I think that 90 second video clip, we are at the beginning of the end of that as the center of gravity. I think video is a very big deal for human beings. So I think that's the dangerous part of this. So let's talk about it. Couple things. I believe, and I have a feeling as I'm starting to get in here with you that you'll see this as well, I think augmented reality is a huge winner. You know, AR is gonna be very big. if we really do go to glasses and we're really here we could have a third guest right now and she's here so I think video starts to get very three dimensional and interactive correct it gets really powerful so to your point like watching a 30 second video in a box on your phone is absolutely gonna feel as mundane as like the old motion pictures where like you know like you see like they used to move it manually like no doubt I think that, again, I'm just looking at everything I can see with my eyes right now.
16:00It goes back to the sphere in Las Vegas, that venue. Do I watch Star Wars 67 in 20 years where everything is activated? I think so. Everything is activated. That's right. It's not limited, but it will be in video form. It might be in AR, three-dimensional form. As the technology grows, I'm in the movie. like it gets really immersive like I don't see how we are not robots at some point you know probably not in my lifetime maybe in my lifetime this stuff sometimes goes pretty fast but hopefully I live long but yes I think I think that is the case I think it's the glasses and AR content becoming the winner in that decade what video in this device I think this is the distribution like for example the LLM AEO, GEO thing that you brought up about Uber or utility.
16:56When I'm going into Uber, I'm going into Uber, I'm not on Instagram anyway. I don't think that's taking away. You know what I mean? I'm in Uber anyway. I'm in Uber for 13 seconds. And I go back to Instagram. Now, it's frictionless to your point. It's so easy. But I'm not worried about that part that you brought up. I think voice plus glasses is bad for phone. And we reset. And I agree. And I think in the beginning, just like, This is such, I'm gonna make a prediction I'm very passionate about. I believe a lot of the early executions will be silly. They will be one minute videos that just show up in your glasses because a lot of people won't be used to the new distribution.
17:35The first commercials on television were radio means. It was a photo and a man read it just as if he was on radio. And it took time for us to understand the power. Correct. So totally new operating system. voice interface and AR interface in a world where we're wearing this predominantly, I think it's gonna get so good 10 years after it comes out that people will struggle to take their glasses off because you won't even be able to live in the world because you'll be missing too much. Right. 20 years after, just like the iPhone. You know, you may know this, the original big app on the iPhone was drinking a beer.
18:12Like it was silly. We didn't know yet. That's a long cry from Uber or, you know, Instagram or what have you. And so, yeah, I think those are the themes I agree with. Hey, everybody. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. So it's either the current players, and they're probably planning for this because you do seem to step into our glasses, but the future, it's not a continuation, right? You don't just pile on the new thing. there is an app or some kind of experience waiting to be born that combines either the glasses and or AirPods and or some form of a pendant that's a new type of interaction that's just not this.
19:01This has no shot. It's, this has no, yeah, I mean, it will take time, this is tomorrow. Correct. I think it's, you know, I think it's still, I think this has got a decade for real. Do you think it's a decade? Yeah, I do. I do. because I think the glasses that I'm talking about and the voice interface, universal, everywhere we turn, has more work to be done. Meta's Project Orion, I think, is hoping for six years from now. And that's like, they're ambitious and hopeful. So, and then even when it comes out, I mean, this was my thing back then, like, I was like, when the iPhone came out, I'm like, all of you are gonna have an iPhone, they all laughed at me, because they all love their Blackberry.
19:37So, in TechCrunch, did you see, you have to, everybody slammed the iPhone. I remember. I think it was gonna bomb, fail miserably. People don't understand people's, people don't understand what people value. At the time for me it was an easy read, I'm like the internet's on this and not like the Blackberry. Like the real internet, it's a computer. So you know, I think that it will be that kind of window but this will be replaced by a more extreme version of this just so you know. Okay so I think, I mean some of the data that I'm seeing show that we're starting to show that we want something new or we're ready for what's next, whether that's people spending less time on social media, especially Gen Alpha, and I know that that's something that you've talked about.
20:19People want to live in the world now. I love that. I agree. I love that too. I think it's barbells. I think we're going to go into extremism on both. Look, the technology's too intoxicating to the human being. We only go one direction. It's always extreme. Yeah. The new technologies win. People held on to candles and lanterns, but electricity won. People stuck with their horses for a little. Yeah, yeah, we go to the next thing. We're going to, because it's just too, it's too obvious. It's the most historical truth of man. From the wheel to AI, we will go. We'll move forward, yeah. And we will have pockets of adjusting.
20:58Like everyone smoked, then no one smoked. And by the way, smoking's starting to come back. Like not vapes, cigarettes. The cool kids in Brooklyn are starting to do it. You can see it, it's starting to happen. Alcohol, no, yes, no. By the way, cannabis. Most people don't know the history, they don't understand. Go back 150 years and we were good, it's medicine. Yeah, I can't hold them in this bag. Correct, so we ebb and flow in the micro. We're tired of all this, for sure. And then there's kids always want to be cool, so I'm gonna get a CD player. there's all that but in the macro the tech will win the tech could be getting so extreme the fun thing to think about is that's how it's always gone is this so extreme that it does create this counter on the barbell do we start understanding the weekends more do we go in hyper acceleration of AI to a three day two day work week what the fuck does that mean five days of leisure now you are yogaing and climbing a mountain.
22:04You know, like extreme capitalism might look like socialism. Like who, you know, this gets really fascinating. What I meant by that, everyone, is, you know, if seven companies become trillions because of this technology and they have all the moats, well, they might, you know, and jobs are just getting, government's gonna get involved and make them subsidize the carnage. So, I don't know, these are all the fun questions I think about constantly. Yeah, I think, and I think we do, Evan, Flo, I think we're gonna go through a dip where people are going to go offline and we see a bit of a renaissance.
22:33And I think marketing companies are going to figure out how do I leverage technology? Because it's not that you're getting now a telegram to tell you where the new thing is in the park. Companies are going to figure out how do we use technology to get people into offline experiences that are worth attending. And that's coming. That's happening. And we're seeing it. I would argue that's been happening. I would argue that technology has been the gateway drug to in real life. Like, I'll give you an example. Do you know how many people are going to go out on a date tonight that it started in their phone?
23:03Tonight. Do you know how insane that is? I would argue that's been happening. Like literally in New York, we're in New York City right now. Tonight, is tonight Wednesday or Thursday? Wednesday. Okay, tomorrow night, I'm just gonna go with Thursday. Tomorrow night, do you know how many people are about to go on a date tomorrow night in New York City where that started with a DM on Instagram or Tinder or something else like. LinkedIn apparently. Yeah, Substack, writers are on fire. Like, you know, like, that happened digital to then go to have a meal or a drink or a coffee. It's been happening. I think we in society are tackling a lot of anxiety around a lot of issues.
23:46Geopolitics is not chill. It's not 2002. I think modern parenting had a tough chapter the last 30 years, so we have a lot of insecurity in the early 20s and 30s in society, in Western first world countries. I think we've become dramatically materialistic, unfortunately. Materialism has really had a good run. I think we're really overly hooked. We're really unsubscribed from that. I mean, my whole life's been unsubscribed for that and I think so much of my happiness comes from. My 30 year old teeth. Yeah, I love that. Well, that's cool. That's ironic cool the other way. I'm like, oh, she's cool.
24:21Like, you know, like, so I think there's a lot going on that makes it easy for us to not be accountable of our own shortcomings and say, ooh, it's you. And so that's what I'm spending a lot of time thinking about, which is why we're, for example, you know this with data, a lot more people are saying they're gonna unplug than actually unplug. We talk big game. That's what people are like, Gary, in a recent poll, I'm like, not interested. Stop, stop. We are... I think it's less people are talking about moving offline, but hardly anyone's going. we're seeing it in some of the data with Gen Alpha.
24:55They're physically not getting the same ones and they're not signing up. That I see. Or they're in DMs. I agree. That I see. That's right. I see that. There's a lot to watch with them. You know, I have a 16 and 13 year old and I spend so much time on youth culture. There's a lot to see how it all plays out. I think there's a lot of ironic cool. I think Gen Alpha is doing its thing against Gen Z which is like so fun to watch because I got to really watch Gen Z do it to millennials. created a whole new dynamic. When I was growing up on Gen X, we didn't even know that we were in Gen X. I didn't know what a boomer was.
25:30We found another thing to separate us. I actually hate it. I hate the whole generational thing. As if religion, race, gender, wasn't enough things to divide us, we added another thing. Like boomers and Gen Z fighting with each other breaks my heart, I'm being serious. Are they fighting? Yeah, you know. Fuck, what do you mean are they fighting? You know what's going on. There's tensions. Every third post is either a boomer shitting on a Zer or a Zer gym. Honestly, even think about some of the things I worry about. I think we don't respect our elders. I think we've discounted wisdom. Gen Z to boomers back in the day, you looked up to that.
26:11Now we shit on that. There's a lot of tension. And I think that seeps into how we view technology. I think we're blaming technology. And I also think we're posturing. I think we say something in a poll or a survey and we act a different way. We are aspirational. So your dating profile, your LinkedIn, your resume is who you hope to present yourself. And you probably answer a poll in that way too. You're very sweet. I would argue that we're full of shit and we're hypocrites. You know, I think we're audacious. I think people think they can trick people. You know, one of the great things that happened in my life, luck of the draw DNA wise, parenting circumstance, was my intuition's really on.
26:51And it's really hard to trick me. And I think that scared me because I was like, wait a minute. I don't want to trick the 99%. I want the 1%. You know, intellectual, successful, optimistic, good, to like me. I'm not going to trick. I think a lot of people get away with tricking people or think they can trick people because they're trickable. I think so. And it brings me to an interesting point because we've been hearing a lot about the word authenticity, especially as it relates to AI. Yes. So people saying, okay, AI is coming. There's going to be AI influencers or, I mean, I think Adam Mazzari did a big mini essay on Instagram talking about the rise of AI on the platform.
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27:33And we know we see what you're seeing and we're going to try to figure this out. Instagram's going to have to figure something out. But for the meantime, try to be authentic because authenticity is going to win. I feel like we're off to shaky ground if we're thinking about authenticity in relationship to a machine. I feel like that's already out. I think authenticity should have nothing to do with the AI or anything else or you see people saying, okay, this means go more, no makeup and just you, but I don't even know where we're going with that with authenticity. That's a great, I love how you think.
28:07A couple things. Let's go backwards. is it authentic to make art on a canvas? It's one of my favorite historical events. When the canvas was invented, all the artists said - It was radical. They said it wasn't real. Movies? They said, if you make art on a canvas, it's not real, you must make it on a building. The amount of people that just heard that that had never knew that and they think that's real art and like an NFT, no way, digital art, right? Right? So machines, was it authentic for people to show up on radio and television? Because that was a machine. So like those are machines. Did that require, did that require, like did you have to, did Martin Luther King have to just, was he only authentic to the people that were on that lawn?
28:56Because fuck, I surely felt something, I went to MLK Elementary School and that was a big deal for me as a kid, that speech. You know, I get where you're coming from, but I think it goes further back. Like, was it authentic to write down words on a piece of paper with an ink pen versus saying it to someone? I don't know. It depends on, my point of view is the intent and the actions are the authentic part, not what's distributing it. Yeah. And totally the intention. because we quickly go to authenticity just being don't put effort in. I mean, if you're looking at someone like Wes Anderson, I'm sure his movies aren't cheap to make, but they're authentic to him.
29:40Well, that's right. So authenticity, it shouldn't even be in comparison to others or machines. It's what is interesting to you. Plus, what can you do? Like you earlier said my sub stack. Like I'm so, not jealous or envious, but like, I'm like, man, I'm so capable of communicating with my words and thank God that can translate into written. but to write, I've got nothing. And like sometimes authenticity is incredibly insular and solo. Totally. It shouldn't be a performance. The fact that we immediately went to how you present yourself to the world and it comes down to how you... That's missing the point.
30:16I agree with you. It's missing the point. By the way, actually back to the original creator, I am one month away. In a month will be the 20th anniversary of me making my first YouTube video. YouTube wasn't even six months old. Congratulations. No lighting, no audio, and I did that for five years. And by that time, everybody did have lighting and audio. And I don't know, it just like, it felt just fine, and guess what, it did great. And it worked. Because I knew what I was talking about with wine, I was knowledgeable about wine, I was passionate about wine, and I really wanted people to learn about wine that were under 40 from a non-pretentious person so they could enjoy it instead of thinking it was some academic test.
31:00Yeah, totally. But that goes to intent. I feel like I can do that with an AI movie right now too and it will be authentic. Whatever is interesting to you, if you are someone too that likes the frails and likes the perfection just because people are saying AI can maybe do that, if that was where you, that's what inspires you, keep doing that because we don't want to adapt away from ourselves because of a machine and I think we're running in circles around it. There's a really funny saying that modern parenting has for little kids that says, this is the saying, they'll say to a kid, don't yuck, they're young.
31:36And my kids are 16 and 13 and I heard that 10 years ago and I was like, that's awesome. That's how I see life. This was more about like, don't say that kid's snacks are not nice. Because they love them. Right. That's interesting to them. But that's where you're going and that's just like, I'll be honest with you, that's like, in fact, it's my number one thing. I don't understand people's audacity to think that people should see the world the way they see it. I'm passionate about sharing my observations but I'm in the business of conviction not convincing and I think we are all spending way too much time on convincing.
32:13I agree. Okay, I want to step into the agentic economy because I think we see it quite similarly and we talked about it a little bit. And you had painted an example at an event you were doing a fireside chat, and just in case anyone's listening that isn't familiar with what is going to happen in a voice-first agentic economy, can you give us an example of where we could be going, and then we'll talk about what that could mean for people who think they have a message to say, and how does the agent find you, or a brand? Yeah, I think what you're setting me down a path of is this concept where you just walk in and you're just like, hey, Alexa, I have six boys coming over for dinner tonight, and I want pizza, and one of them's lactose intolerant.
32:54enter, you're done, you don't even say enter. I'm like laughing that I'm saying enter. You know, we're in a place where you're gonna talk this out and if you do not name the brand or you're not specific, the agentic is gonna make the decision for you. It's a very big deal. We're also gonna set our preferences. There is a day of reckoning coming where I can tell you for me, I'm gonna set the deodorant I buy and it will be set and repeat and the agent's gonna buy it for me and I'm not gonna be seduced by an end cap at Walmart and like will an ad on social media compel me enough to change my settings?
33:31Maybe, actually possibly. In fact, that could be the biggest of them all. You can really prove advertising in a world where imagine if Amazon buys Snapchat, has a feed during that short-term era as we're changing platforms and I see an ad for something and I'm not liking it. I'm actually resetting my preferences on the reordering of my shampoo to this shampoo. You're gonna find out how valuable advertising is fast. It is about to change so much. I think if you're buying a wedding dress, sure, you're gonna be in the mix, you're gonna be watching, looking at - Or, or, check this out. Or for some people, pickles.
34:06You're right about wedding dress, of course. Sure, these high ticket items. Correct. I'm actually really fascinated by pickles. Do you like pickles? I do. Good, me too. Do we like pickles enough that we're really gonna be deliberate about it? No. I don't think so either for me, but let me give you one that I will be, just because this is fun, wine. I'm not gonna be like, hey agent, just$20 wine, whatever you think, best deals, go. Uh-uh, I like wine too much. I'm gonna be in there with, it's gonna be and. 90 % is gonna be you. Price, convenience, set, reorder for me, reorder, like the product's gonna be internet of things, when it's down to a little bit, it'll reorder itself, all that.
34:48But it'll be fun to see who cares enough about pickles to set pickles. Will you do toothpaste? How do you feel about toothpaste? I'm chill on it. Me too. Give me something mundane that you're not chill about. Perfume, beautiful, there you go. So let me say me, could give a fuck. I'll be like whatever, actually, back to where the world's really going, I'll go to Atria, my bougie place here in the city, they're gonna do blood work, and whatever the right math is, I don't care, right? So like, but for you. I'm comparing it, I'm running it through an AI, I'm just. That's right, and you're gonna not let, you're not gonna be like, order supplements, just keep me good.
35:24No, no, you're gonna be in. We're gonna converse about that. And so I'm painting the picture that I think we're all going to, which is, we're gonna all learn that everyone has things that they really care about. I mean, there are people listening right now that'll be like, I'm not letting my AI order my beer. I'm gonna be specific. Sure, and there's a place for you. That's what's gonna be so awesome. We're all gonna be in a place of, and it's gonna be so cool, we're gonna figure out what we actually care about, and things will change. I may have my beer set and forget, just so I have beers for company.
35:50And then I might go on a trip and I'm like, oh, I'm into micro brews now. And then I might reset it. And that whole interface of like watching your life of like what you care about, what you don't care about. Some people think you should really care. I'm gonna blow you away. You said car? I don't give a fuck. That's crazy. Because I know car is like big ticket. People really care. The logo, the color, the leather. I don't. So Gary will be like car. Best price, best deal. Like whatever the arbitrage is that I care about. time, convenience, you know? Yeah, yeah, AI will meet you where you are. And for me.
36:25And where you are at all times. And also, you're gonna set your intentions. So for me, with food, I would be like, okay, I have people coming over to pizza party. Organic, try to go low on the microplastics if you can. Either way, this is my budget, I'm good. I don't need to see what it looks like, and I don't need to pick things. Somebody else might not. My wife spends 15 hours trying to make sure where every single part of the food she puts in her body is clean, now AI will do that for her in a real way too. But then how does the pizza parlor, Break through. The supplement person, the somebody who has something to say, where are you in that stack?
37:02I don't know, and I kinda know. Here's what I mean by that. I have some ideas too, okay. So first, what Google did as being a toll booth for the world for 25 years is wildly misunderstood.
37:18OpenTable, Kayak, Priceline. The amount of companies that were built on top of Google Search to become massive companies on the arbitrage of Google Ads, Bookings.com, Travelocity, I mean it's insane. That's about to happen with LLM's agents and what have you. There's going to be, but the question becomes, do the companies that have the control of our attention want to get into the businesses. So will Google with Gemini during this era, because there's so little friction, will they decide instead of sending people to H &R Block, do they want to become H &R Block? Does OpenAI want to get the ad revenue from Geico?
38:04Or do they want to compete with Geico because everyone's going to go through their funnel? So to your point, how do you break through? One, this is gonna send the world into a frenzy of understanding why brand is so important. You know, there is, like, this goes back to religion. Like, things are gonna have to really matter or it's just gonna all happen in the backdrop. How you get something to matter will come in a million ways. Back to your point, I'm actually massively bullish on experiential marketing. Popping up at Coachella and the Super Bowl, doing your own stuff, having a running club, hiking club, fishing club, you know.
38:39I'm very into it. But again, I think the way the world's gonna work is whether it's, we're still gonna live, right? Ready Player One is gonna come at some point, some version of it, but we're still gonna live for a little while, especially us who are listening right now. I'm going to the Super Bowl in a couple weeks. That's Saturday, I'm gonna walk around before the game and do events and go to parties. By the way, I really did take note of your t-shirt, it's funny you brought it up. I take note, I'm like, that's cool, I want that. Like maybe I don't want my AI to keep ordering me blank black shirts.
39:13Maybe I want that one. I'm going to be able to in two seconds be like, I want that. And it's going to go cook. And so like in a lot of ways, it might be more extreme. See where I just went? It might be more, no friction. You can have what you want all the way. And what makes us want something is word of mouth, a conversation, walking down the street. You know, it's kind of like. Real life influence. Real life influence, right? But by the way, there's going to be something that we consume. Sure, we'll be digitally connected. No one's going, yeah. Correct. And so whatever the YouTube or the Instagram or the TikTok of the day is, whether it's an AR app, I mean, look, if Meta wins, I promise you Instagram's going to have a place.
39:58If Meta wins this, they're not going to be like, it's going to be something. and by the way, it may be as mundane. I'm looking at you right now, there's a blank wall here. It is potentially as mundane and this will break your heart maybe depending on your vibes right now. Like it might be that scrolling. I don't think so. I do think in the short term it will be. I think sure. Yeah. Like I said about the radio ad, exactly. Long term, definitely not. It's going to be unrecognizable. Yeah, of course. It has to be. Because history has told us that. Yeah. Yeah. But I think, okay, so how does, if you are an economist that has some course to sell or whatever it is that you're doing in the future understanding yes how how brand how things resonate with people how you sell a mission that you bring someone on board that's i feel like we're now in a time where it's really easy a tiktok finds you because of algorithms and that's the selling part i think you're gonna have to make your brand so resonant and so because everything can be instant and everything is going to be much more, I don't know, I think it's going to be trickier but maybe easier.
41:04Yes, I think you're thinking about it so right. And notice I said the same thing. Here's what you and I don't know, which is why I don't even think about this shit. I think about it in the macro, but I do not try to go further. It goes back to discovering Pearl Jam in a bar. I will know when I see it. That's it. You got it? You and I agree. I'm sure people are like, oh wow! And I'm saying, the next this part that you're trying to do, in your world that is meaningful and you need to do, you do you. I can tell you for me, what's gonna happen is, when it's here. You'll see a signal and it'll be like, this is.
41:40That's it. When Vine was five seconds in, I'm like, this. And then Jerome Jarre, Logan Paul, and King Batch, I understood it and I also knew, I'm like, uh oh, short form, remember six seconds only. And I was like, uh oh, this is a new paradigm, right? And now here we are, right? Like we're in a shorter form, snackable, some people think it's slop. I'm like okay, one man's slop is another man's dinner, right? So I think that, I think the principles are the same. I think you're right. I think, I'll tell you what I like about your vibe. I think you're right that we're in the very early pre-doin, yes, I think you're right.
42:22In fact, I know, let me phrase, I really think you're right that we're in the beginnings of the crack. I think that you're young. I can tell you what mistakes I made. I thought they were gonna happen faster. I'll never forget, when I launched winelibrary.com in July of 1997, thank God I wasn't making prediction videos, I was like, by the year 2000, everybody will buy everything on the internet. Yeah, yeah, yeah. So these gray hairs come in handy. Notice how I said some things, you're like, oh, wow, when I said 10 years, you know? It takes time, because look at what's happening with AI. There's so many dynamics you can't predict.
42:58Several years ago, I was like, oh shit. Because I had some nerdy ass friends, I'm like, oh fuck, AI's getting close. Right? I don't think I could have even understood how profound it really was, but I was like, oh, it's coming close. I could have never predicted then, even though I knew it was close, that there would be such a backlash. Because I couldn't have predicted that everyone was gonna be so scared shitless that they were gonna lose their job, that they were gonna be mad at AI in any form. Do you know that most people's negative opinions of AI in a commercial, in content, is all actually predicated on their own fear that they're gonna lose their job because of AI?
43:39As you know, they're not even gonna know if it was AI-generated or not. The technology's too profound. We're all gonna consume unlimited content in 24 months and have no fucking clue if it's real or not. Now the girl's blurry. You're like, oh, that's an AI model. We're dangerously close for no one having any chance of guessing. I think we're already here. I agree. I agree. I agree, by the way. I don't think anyone can tell. I think we're in an era where, let me say it a different way. I agree that every person listening has consumed an AI person and did not know. But I think you know what I'm about to say.
44:14Many are consuming AI people in their feeds right now and they can tell it's AI. Got it? So that's gonna go away. So I'm with you on the first part, I know that. It's the second part that's gonna get them. I think, and where it gets AI gets really interesting to me, because the pressure that I think we know we're at the beginning of whatever's gonna come next in social, we're seeing the cracks, it's not even unique to social media as an industry. Any tech company that was, any tech incumbent, born of the internet era, is feeling the pressure. We're seeing it with dating apps. Netflix, okay, so Netflix stepping into the creator economy, they're going to be putting some YouTube videos on Netflix.
44:51Podcasts. Podcasts, great. Everybody was really excited. The headlines were, this is amazing. Amazing if you're a creator or a podcaster. I didn't see this as a good signal for Netflix. To me, this is an incumbent under stress. They're stepping into a mature industry. Podcasting, the creator economy, it's a mature industry. We're going on almost two decades. Netflix is a tech company. Yes, they're in the business of Hollywood, but they are first and foremost an innovator. And for them to not be reinventing and instead stepping, I mean, to me this is consolidation. Let me tell you how my, yeah.
45:23Let me tell you how I process that. Yes and. That's it. I think you're right. It's the classic Hollywood, it's the last 80 years of media. Consolidation, fragmentation, pendulum swings. Consolidate, break up. New things come up, consolidate, break up. I mean, it's the same old shit. Summer Redstone was trying to do this 25 years ago with Viacom, like in cable. It's all the same thing. but we don't know what they're doing. That's one thing for you and I that like you know To look at the market signals but we don't know what they're actually working on. Especially in the game that they're all playing now which is the secrets of what they're working on have too much value.
46:01And that's even with AI companies no one's talking anymore because everyone's copying. What I'm waiting for in entertainment and I'm actually not interested in watching a movie with digital twins of Leo and Brad Pitt to me that's not interesting and that again isn't what the future is just an automated present I think no one's doing that, or hopefully not. What's interesting to me is the kid that's in their basement right now, working with AI to bring in a new type of entertainment that we can't even imagine. And it seems so radical as going from Broadway to movies. It's a different type of entertainment.
46:33I agree. And I think when the distribution is more voice and glasses and not phone and television. It's going to all make sense. Correct. To your point, I could not agree more. There is a seven-year-old girl right now in her basement in Toronto who is working on something and she will be our Scorsese and our Spielberg and it's gonna be an immersive AR environment and we're gonna be like, holy fuck. It's too obvious. That's right. And it's great. And it's great. But I also think in the same way that from an ironic lens, people want to read a newspaper. Totally. They'll want to sit down and watch a movie.
47:09or reboot their old iPhone from 2026 and go through, like I think social in feed, you're so young, you're gonna see the whole thing. You're gonna see people doing it in 40 years as a counter to full immersive. This is gonna seem like the simple day. Yeah, yeah. And when you power this with AI, and this gets interesting, when you have all your photos, you have all of your calendar, everything that you've done on your phone, you could one day theoretically pass this to AI and say, make me a documentary of my life. I mean, by the way, I mean, that's why I filmed myself every minute. Oh, you're gonna have, yeah.
47:43Like for five and a half, for seven years. And passing that down to your kids? Oh my God, I mean, we are so aligned, you're right. Like the early videos is like, I know this is weird, I'm having a man follow me in a camera back in 2015 when I did DailyVee. I'm like, but do you understand that I didn't know either of my grandfathers? Do you know how cool this is that my grandchildren are gonna be able to like really know who I was? Not all, like me? Holy cow, only famous people used to have a glimpse. This is way deeper. Yeah, footage of your life. Okay, so people are listening now, and they hear us talking about the creator economy.
48:15It's going to look like something different. We're going eventually somewhere else, and you're on maybe a five, ten-year time frame, even though things are trying to change now. I mean, I'm a creator, so I benefit from this world, and I know it's changing. What should creators be doing today to start positioning themselves for what's coming, going more agent first? How should we, what should we be posting doing, showing up? Not getting over crippled by tomorrow. Yep. So it's flying two planes at once. So step one in all this noise, keep doing what you're doing if it's working. Yep. The more people know who you are, no matter what happens in technology, that is going to matter.
48:57So I actually would argue the number one thing a creator can do right now is squeeze the living shit out of the discoverability that is TikTok. I have transformed to every platform. I'm one of the few humans on earth that has millions of followers from LinkedIn to Snap, YouTube to Facebook, right? I've done it in real time. In fact, it's one of my biggest pet peeves of creators that they're too one dimensional. That they're only on one or two platforms. So I go vertical. This is gonna go horizontal and so that's got a whole different thing to it but the amount of brand and awareness they create right now will service them incredibly well.
49:38Right? Now, the transition, here's where you're going. The transition of like we're all here and now we're all over here. They have to make sure they make that transition. Right? Because the MySpace friends I had did not. Dane Cook could be the biggest, I mean he had whatever his wants and needs are, Tila Tequila, whatever her wants and needs are, their personalities, but they didn't take their MySpace fame and attack Facebook and Twitter the way I thought they should or could have. Right? So I think it's extracting, but this other plane has to start to be built where you have to start challenging yourself to know what's coming.
50:15You need to know what lovable is and vibe coding. Maybe it works for you. You need to know what's going on with live shopping because you might be better at the QVC part than the content stuff. You need to start trying to use an agent or AI for research. You have to start getting on the treadmill because the marathon's coming. Right? So you gotta get on the treadmill. You don't have to become you and a fucking savant or technically deep, but you have to start flirting. You have to start flirting while extracting. I can tell you for myself, I plan on going nowhere. And I'm trying to extract the fuck out of the current and I'm dangerous and I'm knowledgeable about tomorrow.
50:52And what it seems like you've done, and I think every creator needs to be able to do, is what is your value proposition? You have to be able to answer the question. What is your value proposition decoupled from the medium of the moment? So it doesn't matter what the platform is at this moment. Maybe it's YouTube, maybe it's TikTok, maybe it's whatever comes next. But what your value proposition is, you can translate it on all the platforms. This is why I've told so many people through the years, don't trade on looks, they go away. Don't trade on, you know, like what are you trading on? Yeah, what's your mission?
51:20What's your value? Whatever the medium of the moment is, it should be independent of that. It's above that. Well, that's why everything has worked for me. Like I'm audience, what's in it for them? I'm in a full 51, 49 mindset with the world. I wanna give it more than I'm asking for in return. Makes me feel like I can never lose. This podcast, what am I doing here? I'm desperately trying to say something that brings value to your audience. I have context for your audience. It allows me to deliver content that has a higher propensity to do well. I'm not worried about like, who's gonna discover me?
51:56I'll take it. I'm a human. I'd like it. I'm deft. I'll tell you one thing because I know how I roll. I really hope that somebody who used to think I was a bozo because I was yelling in 13 second videos like wait a minute, there's a little more depth to that Gary Vee than I, of course I'm a human but my main intent is I need to respect this distribution. We're here now. Your context and how do I as a human being say things that might bring value, that might be a compliment to the things they're hearing from you, which gives them two data sets that allows to, oh, it wasn't me siloed, it was you prepping them three episodes ago, saying something that's been in their head.
52:35I have a little spin on it, a different voice on it, and all of a sudden, pew. Yep, yep. And okay, and this would be more of a personal question. You're over under on live. I know you're saying live shopping is the future, and I think it's the present. do you think that that's also the on-ramp to where we're going next in terms of a social ecosystem? Well, it's happening too. In fact, I would argue Twitch and Kik and these live streamers, Kaisenet and Aiden Rollo, I would say that's even further along than live shopping. I would say live is very obvious. Massive. I think you would slay. It's a huge commitment.
53:15It's a crazy thing. It's not for most because it's a level of always on that is intense. but like I would say what's going on on Twitch and Kik right now, YouTube Live is massive. And I think in doses, like a 24 hour a-thon with you answering, hey everybody on the podcast, I'm sure all of you would love her to commit from a nine to nine, 12 hour available to you, come to this Twitch, I'll answer questions because right now you're getting her brilliance through the podcast. They want to be able to interact. That's the digital version of what you're talking about in analog, that's the halfway point.
53:50Yeah. Live, and it's really interesting because it's participatory. Everybody's there together. So it's not just asynchronous. It's sports. Yeah. It's sports. It's real. We're all in the, correct. And it never happens again. It's awesome. And to me, I don't know if it's. Well, but not only does, but it's actually double good. But then. You can share it after. Of course. They clip the fuck out of it and put it everywhere. You build more when it's right. It's a production day. I don't know if live is the off ramp of what's not working today. People are ready to be more synchronized in community.
54:15Or it's the on ramp for the world that we're building. We're about to wrap up, obviously I can feel it. I just wanna say something to you that I also think is gonna really land for everyone else. You strike me as dangerously close to a next level. And I'm gonna say something right now that I desperately hope brings you value, because it's wildly intended for that. As I'm recapping this last hour, the more you think about the not what's not working but what's about to work I feel like that's gonna really service you well. Thank you. My ability to not dwell or get myself over concerned about the many things that are not working because in a macro I have incredible belief in the human race because we've proven it will actually create a different energy in you that I think will extract your brilliance even more.
55:18I genuinely believe that. Thank you. It's on the record, so I'll take note. You know what I mean? Yeah, I do. Do you see where I'm going? Yeah. I think you're just a conscious person. You know, I think that helps you a lot. And I think, you know, man, there's so many things that are challenges and there's so much going on. But I think the reason I got into root causes, self-esteem, parent, like real shit, is all these are just byproducts. You know? Like, you know. So you paint the picture for people. Gary, everyone's lonely. I'm like, they don't have to be. Right. We just talked about the online dating phenomenon.
55:53Like, a girl that's getting picked on in her class at 14 right now, she can go home and go on Twitch and be with her homies. Or Fortnite, or social. I don't know, I think we're in an incredible place. And don't forget, I'm part of the era, 2008 Obama, all that. Like this stuff was changing the world. It was Nirvana. We're on the other side now where a lot of the, we're getting exposed. To our shortcomings are coming out. Our angst is coming out. I think technology is wildly historically obvious that it has been net good for humans. Penicillin was a good invention. Electricity was a good invention.
56:34The automobile was a good invention. and unfortunately someone today will drive drunk and hit someone. You know, I think we focus on the.001 % of bad and don't see the 99 % that's good. I really believe that, by the way. And I think for you specifically, the way you're thinking and the way you're rolling, I felt very compelled to share that. Thank you. I'll take it. I appreciate it. What a great point to end off. All right, I think we're good here. Thank you. Thank you. It was just a pleasure. For me too. That's a wrap. Thank you. Awesome, thank you. Was it good? It was amazing. Good. Thank you.
57:11You're welcome. Yeah, that was really interesting. Lots to think about. What stood out for you? On a quick hot take. I think we think about the future in similar ways in terms of where social behavior is going to go. The question marks of what we can't fill in yet. I'm not crippled by. I'm not crippled by it. I have to figure some of it out for my work. I literally do. That I respect. That I respect. And I alluded to that. Yeah, yeah, yeah. That to me what's so fun about what I get to do is I get to counter punch the truth. I'm not forced to, you know. Yeah, yeah. But that's why I wanted to tease it out with you because I was like okay there's nobody else that has been as right but is also as in it.
58:00And it's hard to also understand social and how people behave on it if you're not also in it. A hundred percent. You have to be a part of it to understand this is why we react in this way. This is why certain things go viral. But a lot of it, what gets really interesting is the individuality. The lack of accountability right now is a very big issue. This whole, like, it's their fault. It's become the easy scapegoat for society which clouds the data. Yeah. Data can have got skewed. Okay, I'll stop rolling. I don't know everything. Awesome. So, you finished right? Yeah, but we're gonna do the intro, too.
58:37Sure, for sure, yeah. We're gonna re-roll for the intro. Sure, sweet. We gotta go, we good? You're on the run. Yeah. Awesome. Bye. Thank you. Awesome, thank you so much. I wish you well. You too, yeah, you too. Well, thank you. Thank you, enjoyed it? Yeah, good. Fantastic. Thank you so much. Thank you. Bye-bye. Yeah, good luck. Thank you. We'll see you.
59:02Amazing. You were listening? Over here. Yeah, how was it? I thought it was really smart. I think it was a lot more energy than the last one. Yeah, I like my energy in the last one too though. Oh, push, thank you. I was being very introspective.
59:20The first one was much more personal. This one was much more future AI base. also the host of this one, just a lot more, I was talking to her before and she didn't like any technology in her own personal space. So I thought her questions were very interesting compared to her personal stuff. Yeah, thank you. You have a meeting. Yeah, thank you. Good job.
59:55How are you? I'm well.
1:00:02I'm in the city. I just did a podcast. Very brilliant lady. Young lady, like real futurist girl. Super fun convo. One of my favorite podcasts I've ever done. Are we waiting for AJ or no? We should start or? Okay. I'll wait one more second. We'll start if he's not here. There he is. What's up, bro? No problem. Jace, you're looking at kind of the inner circle, you know, family vibes. You know, everybody's, obviously, me and AJ have been together for 38 years or whatever, however old AJ is about to be in a couple weeks here. But, you know, 39, oh wow, man. Oh shit, you 40's gonna fuck me up.
1:00:52but you know Sid's been running my team for a decade or so and Kaylin's been at Vayner for 13 years everybody if you enjoyed this podcast please go back and look at the prior episodes they're loaded I appreciate your attention and thanks for being part of this journey see you later
From the publisher
In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever.
You’ll learn about:
My three-part thesis on the end of the social media era
Why I believe Augmented Reality and glasses will replace the phone
How the Agentic Economy will change purchasing decisions for brands
The difference between aspirational behavior and actual consumer action
Actionable advice for creators on how to prepare for the future while thriving on TikTok
