Want to be a Good Manager, CEO, Founder, Parent, Leader? | After the Tea Episode 1

0:28Hey guys, so I'm trying something new. anything, I want you to go to my Instagram right now, Gary Vee, and add me to your favorites to make sure you don't miss any of my Instagram posts. That's what I want you to do. And now enjoy the podcast. How has your perspective on personal branding changed? And what do you think will be the most important aspects of the personal brand in the next two to three years? My perspective has changed the most in my belief that it's bigger than I thought. and the execution is going to be about the AI-ification of it. The Gary Vee AI agent and bot that all of you are going to pay$9.99 a month to speak to me every day about is going to be legit.

1:06That's why I built all that data set so our large language model, LLM, with me in the front, you don't understand what's coming. It's bigger than I thought. Should everyone have a personal brand? Yep. It's a legacy thing, man. Everybody does have a personal brand. it's called your social media account. Because personal brand is slang for reputation. And God damn it, as someone who didn't know their grandfathers at all, and is deeply curious about them, boy do I wish they fucking had social media accounts. Even as, I know I'm a public figure, but as a normal, boy would I fucking value that. Jesus would I love to see my personality traits in them.

1:48Fucking missed it. Nobody has to miss it now. Everybody who thinks it's a yucky term like is in the business of semantics. What do you think is the reason business owners avoid creating organic video content for their businesses? They don't think it's gonna be ROI positive enough. They think I'm out here bullshitting or it's just not as big as they actually think. They don't realize it's the priority. They think it's a church area or secondary action. They don't realize what I'm actually doing right now could have direct business impact. Like for example, what am I doing right now? I'm promoting Topps Chrome trading cards.

2:25right now i just said it to you now some of you just found out that v friends my pokemon which you should all be following is about to come out with a tops chrome trading card and you're like whoa tops that's a big deal literally me making this content just led to seven people actually buying tops chrome trading cards they don't believe it's real dust they don't believe me and they think it's about someone else well yeah works for you and logan paul and charlie D 'Amelio and Mr. Beast works for everybody if people fucking listen to what I'm saying. Not everybody here is attractive and a supermodel so you're probably not gonna be followed for your looks but if you have expertise in something you might be the most important you know personality in the local market of Madison, Wisconsin around how to change a certain piece within stereo equipment.

3:16You can be the king of a random piece of stereo equipment. How do I get a content team started? My businesses are scaling and so is my socials and YouTube. All those are great when I can get content uploaded, but the urgency of running multiple businesses and a lack of urgency that comes with the posting on socials is a balance I can't figure out. You are not prioritizing it enough. You don't think it's serious enough. You don't believe me. If you thought it would double your business in three years, you would probably cancel all your meetings tomorrow and you would prioritize it. Dust, you've really been able to see what's happening.

3:48Last year, I prioritized operations at VaynerMedia. That was like a cold shot. Like, that was a hard pivot, right? I went all in. Like, you saw it. And you can feel that I'm in the early stages now of being more VFriends-dout and Gary Vee-dout. You can feel it, right? You can feel it. I'm prioritizing what I think fucking matters. you think I wanted to give up that brand year last year I didn't but I had to now I got that fucking machine humming I fucking live this life this fucking guy just doesn't think it's going to bring as much business as he thinks and if he did I promise you tomorrow the six meetings he's taken he would cancel them and do that the fuck am I doing all these off sites for for tops chrome v friends and then as you know in a week in a couple weeks I'm going to do an off site in Minnesota for VFriends comic books, I'm now prioritizing it because I got my shit in order here.

4:37You think I want to give up that whole year? Last year, we couldn't make any content. I sat in an office for fucking 12 hours a day. You're not having a balance because you don't fucking believe it enough. Or you're not willing to invest and you want to take the money home and buy a Lambo instead of hiring three people to do the content. I'm sorry to be jumping in the middle of the podcast, but the truth is everybody else is getting people to review on Spotify and Apple and like the Vayner Nation does none of that if this podcast has ever meant anything to you please go to Spotify or Apple right now and leave a review by the way even if you give me a one-star review because you think it's shit I respect it but just leave a review an actual review four or five stars and the actual details of why uh yeah that would mean something for me so thanks now back to the podcast I have been told that it's very important to be synonymous with a word or concept in order to stand out within the industry.

5:28For example, Gary Vee and Empathy. So I'm wondering, how do I build my brand rooted to a word or concept? By making content about it. Gary Vee and Empathy is because I used the word empathy 7 ,000 times and 7 ,000 pieces of content across seven different platforms. Literally, it's the meta. Look what I'm doing right now. Dustin, I'm supposed to be working. I'm like, fuck it, let's make some content. Constantly be making content. And if you want to attach yourself to Word, first live it. One of the reasons Empathy works with me, and I could have done competition and I could have done grit and I could have done patience is it's gotta be real to you.

6:01Once it's real to you, then you gotta do content at scale and continuity in that and consistency in that and any other C word I can come up with right now. What's that? Back to New Jersey, I'll see you in the plane. Yes, are you gonna come back? You live in Jersey? I am. I'm from Livingston, yeah. Amazing. Thank you. What's your name? Dina Wright. Dina. Such a pleasure. Please. I'm sorry. My daughter's at Syracuse and it really inspired me to tell her like, don't worry about it. If you didn't graduate, don't worry about it. Correct. She is an artist. I'm like, do it now. You're 24 years old. Correct.

6:29Don't worry about it. Yes. This is something. The cube will always be there. The jobs are there. They want it. Before you sit in a cube at 24, do it you want to do now. Fucking chase it in your 20s. It's practical. We were taught we got to be grownups at 20. We got to teach these kids from 20 to 30, go dream. And then if you don't have it or if it didn't work, then you can go to the cubicle. But you'll live your whole life knowing you tried. Yeah. It's a huge deal. It's a huge deal. I can't get her off the full payroll like you're telling me to yet. That's a big thing. But by the way, you have to think about that because for her to chase her dream on your dime won't make it real.

7:08Yeah. And you know this. When we were growing up, maybe if we were lucky enough, we borrowed money from our parents and we had to pay them back. Absolutely. This payroll thing is fucking them up. It's rough. I know it's hard, but I'm telling you, I have a million DMs to say. She won't do it if you keep paying. Well, I hear you, but she said, I'm gonna get X amount in the bank. Well, that's good. Yeah, if she's doing that. Well, if she's doing stuff, that's different. If she's doing something, then that's different. Awesome. Pleasure. No, you're perfect. Interrupt. You just made this whole fucking video much better.

7:45Yeah, you know what's funny? I wonder if we start doing this in public a lot more so we can get more of that stuff. Leave in the comments if you like that little interaction. This person asks,

8:04A lot of times the questions that all of you are asking me, the answer is both. And. You're so into or. Or neither. Which is the real sad one. Try both. Like, I don't know. I mean, I do know. Both could work. and depending on your personality, if you're good enough to be on camera for live selling, it's going to outperform eBay because you're going to bring dynamic content. Now, with one, I think you're giving up 11%. I don't think it's that high on eBay. So there's a little bit of that in that too. So keep that all in mind. As a parent, how can I encourage my kids to explore different activities and discover their passion?

8:42Are there specific skills or experiences I should guide them towards like garage sales or AI? Yeah, I think one of the biggest things a parent is required to do is to show their kid more stuff. Excuse me. I think one of the great things a parent can do in the world is to put flavors in front of their child. And that goes with fruits and vegetables and different things to eat. But I also think it's skiing and skateboarding and BMXing and then UFCing and then garage sales and then documentaries and music. Think about so many of us, and I know the OGs are gonna say this in here. my dad put me onto jazz my mom taught me like my grandma taught me painting like yeah i mean i think one of the biggest things a parent does in life is build self-esteem and then number two put flavors in front of their kids so you know obviously some things cost a lot of money and but even if you have very little you could you can show with the internet now you can show your kid lots of stuff This is jazz.

9:45This is ballet. This is ancient history. And I think it's a big requirement. I've been okay at what I'm saying. I'm not saying I'm great at what I'm saying. I've tried, but I don't think I'm remarkable at it. But I do think it's, like, I think there's many, many, many people that have done it better than me. But I do believe in it. And I'm pushing, I'm almost saying this out loud to push my own self. I'm starting a business to sell a downloadable murder mystery. How do I find people and service the people like me that enjoy that kind of thing? Kickstarter, Reddit, forums, searching the topics on social media and leaving comments that are valuable, not spammy.

10:27Making content on TikTok. You know, like those were all real. Everything I just talked about was real. Spending hours in Reddit and jamming with people. There's unlimited people do that. there searching twitter for terms jumping in the conversations leaving comments on people's tiktoks and instagram about the genre so that you become noticeable like you know we believe in cassie that whole thing um making very nerdy narrow content about it on tiktok and watching the algorithm do its thing i gotta go this call i'm gonna wrap with this stop being in the business of semantics and ideology and like do you even like believe in the shit that comes out of your about like social issues and business issues and politically like the lack of thoughtfulness the lack of the the obsession with no where maybe is the greatest unlock to happiness the word maybe is the greatest unlock to happiness learn it promise this was a first episode of after the tea i like it let's brand it let's make a little logo for let's just have a little fun with See you, everyone.