We Live in the 10 Second Economy

0:00We're living in a world that's so fast. How do you capture somebody for one second so that you can have them for one year? Before I can get people to really know about the depths of how I think about mental mindset, kindness, bringing value, before you do all of that, you have to know how to get somebody to know you for a second. And that's the economy we live in now. Thumbnail on Netflix is the one second economy. The thumbnail on social is the one second economy. The first words you say. And obviously the one second economy might be a little bit hyperbolized, but we're definitely in a 10 second economy.

0:28Just trying to bring value, try to teach people how to win in the one second economy. What's the first words out of your mouth on your first podcast? What's the thumbnail look like? How do you win on the one second economy on Spotify, on SoundCloud if you're a rapper, on TikTok, live if you're a streamer, or Twitch, or Kik? How do you do that in thumbnail first three seconds? The stuff we work on with Team Gary for shorts and Snapchat spotlight. So the whole ecosystem. So this is the Gary Vee audio experience. Good morning, good morning, good morning, everybody. Welcome to episode 101. Great to see all of you.

1:02Welcome, welcome, welcome. Thank you for being here, everybody. Ask a question in the chat. Use five question marks. We're here to answer your questions. Do I think there's AI startups that are overvalued for sure? But there was a social media bubble that they said. That's because there were 500 social media networks getting tens of millions of dollars in funding. At the time, tens of millions felt like hundreds of millions and Bebo and Orkid and all these other things, Peach, Plum, Social Cam, they all went out of business. But Facebook and Twitter and Snapchat and TikTok went on to become some of the biggest companies in the world.

1:39There's no AI bubble. There's an AI startup bubble. But artificial intelligence is about to fundamentally change the world forever. So don't get it twisted. like AI's not going backwards. There was a NFT bubble for individual projects but VFriends is going to be one of the most significant digital collectibles of all time and the blockchain's going to matter forever. Joe Burrow to the Jets, maybe, I'd be interested. All right, let's get into the questions. Who's got the first question? Looks like Rogoff, fire away bro. You've been saying that you can't get the one second economy out of your head.

2:13Can you elaborate on that? What do you mean by that? So I've been thinking a lot about this. I've been talking about internally, this is probably an internal question, about this one second economy. I'm actually writing a new book, kind of, because I haven't started. We've got some real work to do called The Individual Empire, right? And this is the concept of like, it's like kind of like the final chapter of Crush It. It's like in 2009, I talked about, I think that you can make a living by being a personality on the internet. Talking about being a creator and influencer long before it existed, didn't even have the words for it, Did not use that if you read Crush It.

2:51Now I'm writing a book called The Individual Empire because I think now we're at the end state where a human can be a corporation. I would argue that I am that. I'm Gary Vee, VaynerChuck, VaynerMedia, VaynerX is a$350 million a year business built on the back of my personal brand and then execution. Empathy Wines, Rezzy, and definitely VeeFriends when I build this to be the next Marvel and the next Pokemon. We'll be on the back. Logan Paul and Prime. Stephen Bartlett. Mr. Beast. You're starting to see Alex Cooper, Alex Earl. You're seeing humans become corporations. That's the individual empire.

3:31The one second economy is what's happening right now. In real life. Like why are there 3 ,000 people watching right now? One, it might be because we're not on a retail show. We're on a regular stream. I know that caught Courtney's attention. This is not 1 ,000. It's because what I'm doing, whatever I'm doing right now, in format, in content. It's working to capture, as you guys all know, this is the first time we're over 3 ,000 because we're not on a commerce, right? We're not on commerce. There's 3 ,100 people watching right now. Did I know how to use TickHock Live properly? Am I engaging with people in the one second?

4:07The thumbnail, the screen. We're living in a world that's so fast. How do you capture somebody for one second so that you can have them for one year? Right? How do you capture somebody for one second so you can have them for one year before I can get people to really know about the depths of how I think about mental mindset, kindness, bringing value. Joey V, Joey VEE, Gary is old news. I like that. Hopefully Joey V is new news. Everybody go follow Joey VEE. He says I'm old news. Maybe he's new news. So before you do all of that, You have to know how to get somebody to know you for a second. And that's the economy we live in now.

4:52You know, the thumbnail on Netflix is the one second economy. The thumbnail on social is the one second economy. The first words you say. And obviously the one second economy might be a little bit hyperbolized, but we're definitely in a 10 second economy. Notice how you all just reacted with head nods. After 10 seconds, you kind of know, right? So anyway, you're just trying to bring value, trying to teach people how to win in the one second economy. what's the first words out of your mouth on your first podcast what's the thumbnail look like how do you win on the one second economy on Spotify on SoundCloud if you're a rapper on TikTok live if you're a streamer or Twitch or kick how do you do that in thumbnail first three seconds the stuff we work on on Team Gary for shorts and Snapchat spotlight so the whole ecosystem so that's where I'm at with everything hope you're enjoying the podcast right now make sure you follow the podcast that's why I'm interrupting let's keep going on this show but follow the podcast.

5:45It'll make my mom super happy. Let's keep it going. Fire away. Narea. Is there anything you're living through right now that you're learning that you wouldn't yet trust yourself to teach? Yeah, I would say candor. I'm still like, I talk about this a lot. Like, my candor is still like just okay. It was atrocious seven years ago. Especially somebody running a company of my size. I would talk about the power of candor but teaching on like you know like I like to talk about things I'm really good at collectibles and selling stuff or marketing or mindset or happiness or perspective all my content as you all know is about that all day all of you that are watching right now you guys know that's what I like talking about but candor is something I can talk about it's valuable but I wouldn't I would argue it's not my my strength RR says you're my mentor you don't even know it I appreciate it I want you to know I do know it.

6:42What makes me want to make content every day is knowing so many of you have extracted value out of the things that I've said or the stuff that I put out. And I just want everybody to know I'm just a vessel or a vehicle of what's happened before me. My mom taught me this. She got it from somewhere. The world has been talking about these principles forever. So I'm nothing new everyone. I'm just brave enough to say it in the face of scaled global pushback. Like the only thing I'm doing different is I'm doing it publicly on the internet and social media where 890 people can give you, you know, feedback in a way that didn't exist years ago.

7:23So let's keep it going. Rago. Wasim asks, I built an AI avatar in the Dubai real estate niche. My hooks, scripts, and visuals are solid, but after 12 reels, I'm capped at 200 views. I'm questioning whether the issue is read first. 12? Keep going. When you test something new, how do you isolate whether the format itself is a friction of it or the content simply hasn't had to tie into our intention? What he's struggling with, I outwork. Right now, he's like, I've done 12, it's not working. Should it be something else? My answer is both. Keep doing the format you've got and add another format that costs more work.

8:03The reason I'm good at and and everyone else loves or is because of my work ethic and it's harder. Uh-oh, we're getting somewhere, friends. The reason, the answer to this question is make more stuff. Like, okay, I've got a format. It's not working, right? Taco Politico, didn't your father own a liquor store? He did and I built it for him and I got underpaid for 12 years building it for him. So that's that. Like, would have made more money if I did anything else besides building my dad's liquor store for 12 years and left with nothing. So anyway, back to it. He needs to outwork it. I don't know if his format's right or not.

8:50He's only done 12. So he needs to do another 200. But if he's already questioning if it's right, he needs to do those 200 and more stuff. This is not AI Pine Lodge Foundation. It's good to see you. That's it. Outwork your curiosity. You like that one? You like that, right? It's real. Outwork your curiosity. Like, outwork your insecurity. Like, oh, I don't have it figured out. But it might be right. Like, that's it, my friends. I appreciate that, Raz. I think it's real. Your rebate says, aha moment, right? A lot of people, it's my post this morning. You guys saw it. I wrote a nice little thing this morning.

9:28You know, a kid came up to me yesterday at the party. Was like, I really got it. He's working a security at Tao where we were last night. He's like, I see people doing stuff and I know I can do it. I'm like, so do it. He didn't like that. Right? He likes sitting in like, oh, I can. You guys, you know what this is. A lot of you, a lot of you are living this. A lot of you like talking about that you could be doing what someone else is doing because that makes you feel better. But you're not doing it.

10:02I lived that in physical fitness. I really thought at 38 that I was going to get a six pack like that. I'm like, oh, I could do that. I'll just get disciplined. I'll lock in. Well, here I am 12 years later. I don't have it. It's fucking hard. You know, like it didn't make me feel better. I didn't feel like I was. Some people feel like they're doing something by saying they can do it. Some of you motherfuckers think you're doing something by saying that you can do it.

10:35Oh, they got lucky, I can do that. Mm. You're not doing anything by talking. Listen, everybody, I might change this from Tea with Gary Vee to like mornings of ahas with Gary Vee. Like, this is about ahas. I'm here for ahas. I'm here like, ah-ha. Like, I'm here for ahas. Elevated says, dang, you're right. Yeah, bro. Yeah, bro. A lot of you are like, I can do that. but that's not doing something.

11:10And like, you know, Carter Weston, I'm sorry you think that. I will prove that wrong, bro. You know, VFriends is a scam. You go to eBay and check out what's going on with these, you don't think that. Like again, people more focused on tearing down than building up. Tearing down someone else makes you feel better about you. Wrong, you know? I don't know, man. I want you guys doing stuff. I want you guys doing stuff to make yourself happier. I want you to understand why you're unhappy or what's hurting. Like that's, you know, I'm excited for you. Look at this, Joey V, Gary, I dropped out of college and sold my company for 25 million.

11:44Makes me so happy, man. So happy for you, Joey. One Piece TCG's red hot Victor Ramirez. One Piece back to being very hot again. Yeah, Dave's right. Positivity takes more energy and bravery. It's very easy. Do you know why everyone shits on everyone on the internet? because it's easy. It's so easy. It's so easy for me to open up my Instagram right now or my TikTok and just be like, you suck. It's much harder to put my phone down, go do something and have someone come to me and say, you're great. That's why there's so much hate on the internet. So easy because people think they're tough, but they're super weak.

12:29people that spew hate on the internet think they're tough talking that shit I'm keeping it real fuck you no no you're a pussy how about that real talk alright let's keep it going how would you build a community from scratch in this current environment how would I build a community from scratch in this current environment in this current environment yeah this is the easiest time to build community in the world. I would do it by doing what I'm doing right now. Go on TikTok Live and talk to people. I got a big one. I am envious of all of you that have less than a thousand followers on TikTok. I am envious because I love the climb and the build.

13:14And if I had a thousand, it would mean that more likely I'd be not very busy or maybe I'd be busy because I'm doing something, I'm not gonna assume that, but I am envious for the people that have less than a thousand because going live on TikTok right now, just going live is one of the great opportunities in the world. And if you have less than a thousand, you would only have 13, nine, six, 33, 41 people in the room and you could go deep. I wish right now, and I could, but it's hard because it goes so fast. You know? You know, I wish that I could go deep with everyone. Barracuda, what's good? I wish I could go deep.

13:56Brett, good to see you. I wish I could go deep with everyone, but I can't.

14:04And that would be awesome. 50 people going deep is how you build a community. So how would I build a community? I'd go on TikTok Live, have the algorithm and the FYP send me people, bring them value on video and start from scratch and build up every day and go live as often as I could. This has never been easier. The video quality is not that crisp. Yeah, what's going on? Yeah.

14:34There we go. There we go. I think I got my hands on it when I grabbed it probably. Alright, let's keep it going. Better everyone? A little bit better. Alright, you see that salt and pepper. Okay, let's do it. Perfumes is the number one trending product category on TikTok in the last 30 days. Pinterest also has search trends. among Gen Z and Millennials where there's rise in search for niche perfume collections, scent layering, perfume notes, like a lot of niche fragrance formulas. Is there a reason you're seeing that? Yeah, boys are trying to hook up, bro. Men are trying to smash. Boys are boys.

15:11It's that time of year.

15:16By the way, by the way, y 'all, many things change in the world and some things don't. Boys are trying to get it.

15:31That's all I got for you. That. That. You know, again, a deeper answer to that because by the way, a year ago boys were trying to smash too and it wasn't trending as much. It's content on the internet. TikTok shop is changing the game right now in real time. TikTok shop is changing the game. So people are selling more of that. Influencers are changing what people are into. Do you know why people were clean shaven in the late 90s and not bearded out? It was called friends. Do you all know why people, literally in 99, nobody had facial hair. In 1999 in America, nobody had facial hair. It was called friends.

16:17that's what was cool those boys were clean shaven we were clean shaven yeah Dave said mind blown you know so like things you know by the way one of my predictions is clean shaving will come back because we've been in bearded some sort of facial hair mustache like for so long that we get tired this is my number I call this the jeans theory we go from tight ass jeans to baggy jeans to tight ass jeans to baggy jeans every seven to 12 years because we get bored. We go long hair, short hair, long hair, short hair, facial hair, non-facial hair, perfume, not perfume, cologne, not perfume. By the way, I said recently, including me, I might go a whole year just wearing suits.

17:06I've been cash for 25. I'm starting to be like, man, I just want to wear a suit every day for a year. I think we've gone so casual. I mean, we look like bums at the airport. Has anybody ever seen an airport? We're bumming it. We're slobbing it. I love it because I'm casual like that, right? Wearing a cap. I'm casual like that. But, you know, I really think we are in a place where we might go, like people are going to want to dress up and like do it. Like you can just see things changing. Things are always changing. So anyway, let's keep it going. 23, six are on the corner. If you could pick up one B friend trade for people to lead into for the upcoming year.

17:53I got one. Which will they be? I got one. Friends, this is my one. It's so funny. I literally took this off the shelf yesterday because it's been on my mind. Friends, this is the curious crane. Friends, this is the curious crane. All right? Curious crane. This is a B friend called the Curious Crane. I highly recommend you find Curious Crane stuff. Go to the, you know, go to, I don't even know how to play this game with them. I'm so scared of the algorithm. You know, go to this place and go look up Curious Crane. I want everybody to get into curiosity in 2026. Curiosity will create the outcome you're looking for.

18:40curiosity will create the outcome you're looking for Bobby Libs that makes me so happy curiosity will create the outcome you're looking for why what why what why what real fast says curiosity killed the cat in that story curiosity blended into nosiness and that killed the cat Curiosity didn't even kill the cat. Nosiness and not minding your own fucking business killed the cat. That's actually the other thing I want for everybody in 2026. I wish I had mind your own fucking business bat in VFriends. You want to really get happy, everyone? Mind your own fucking business. Your fucking two cents on everybody's life means I don't give a, do you really think your opinion on Haley Bieber and Justin Bieber's life should be fucking shared?

19:36you fucking nosy bitch.

19:41You wanna get real happy? Live my life that my mom taught me. It's not even mine, what my mom taught me. Stay out of people's business. Let me say it a different way that's not as aggressive. Have compassion and empathy for others, what they might be going through behind closed doors or in their mind that you don't know, which might be leading them to doing behaviors that you judge. Uh oh, that's a little more therapist way to do it. Let me give you the street kid, mind your own fucking business dick face. And now let me give you the compassionate uncle advice. How about you don't know what's actually going on in someone else's life.

20:18So before you jump to conclusions of why they suck, how about having some sympathy, compassion and empathy to maybe they're going through something.

20:32and then when you understand that thank you Saps Robots that hit you because I see a wow Dawn you got that GG thank you Lady Beck like does you know everyone like Lazy Girl Travel says I won the last live and no one's responding do you guys Lazy Quartz on that and can we create an ironclad system for that because I don't want that to be yeah Let's figure whatever, you know, I'm empathetic. We got a lot going on, but let's create an ironclad. I don't want that stuff to become real. That scares me, because I have a tendency to like lose stuff like that. So that's on me, and then let's also be great.

21:09Anyway, who is this? What's your best garage sale found? I found like 8 ,000 Broadway playbills from the 1940s to the 1980s for 20 bucks. That was like 10K in eBay for my nephew. The only amendment. You know, so everyone, I hope that really helped that little rant because that stuff is real. That stuff is real. Thank you for that, everybody. All right, let's keep it going. Next questions. I'm 28. I own an SMB doing about 2.5 million. I do all our marketing. Social is crushed. My father has sold advertising his own life. He wants to put dollars into traditional banner ads and direct mail, et cetera.

21:48I want to do proven organic social. The answer is purple, but what does that combo look like with us? That you do organic social first and then you run media against it for performance. There's a middle ground. Organic social first, then paid media for conversion on CAC and LTV and ROAS. That should help you and dad awesomely, awesomely, awesomely execute. Emery asking, how'd I do on Bitcoin? Well, I bought it in 2014, didn't buy enough, but I've done well on Bitcoin. I'm very bullish on it. I mean, I really had it. I had it in 2014. I had it, I had it. But the good news is I invested in Coinbase in 2014 as a hedge, as a parallel path, and I bet big on that, and that's worked out lovely.

22:32What vacation spot would you like to visit, Mr. Eyebrow says. There's not much left, and historically, I'm not someone who wants to see the pyramids or Big Ben. I don't want to go sightseeing. Me and Trane were in Portugal. After I was done my talk, Trane's like, oh, I'm going to walk around. He hadn't traveled a lot. He hadn't traveled a lot. you know, it was the first time you were in Europe, right? So he was like walking around and I was like, man, this is the first time trains in Europe and he's walking around. He's already walked around Europe more than I have in my life. I'm like in and out working in the hotel room.

23:04I'm not into travel. I am into relaxation. Like I do like to go for like a one week vacation in a beachy place and just lay and rest my body and my mind. I'm into that. I'm more beach and just eat and rest and sleep listen to music, maybe read a book once a year, more so than a meditation or health and wellness retreat, definitely more than sightseeing. Man, I hate sightseeing heavy. I fucking hate sightseeing. Sightseeing is the worst. And yet, why? Because I'm not, that's where I don't have curiosity. I don't want to go out of my way to like look at something and be like, oh nice, a thing. on the flip side so many people love it and I'm so pumped for all of you like I do want to go like I would love to go to March Madness final four weekend hang around for three days talking sports, watching basketball games and going home love that's an experience for me everyone sees things differently by the way this is my thing by the way everyone back to compassion, empathy, sympathy I don't like to go and see things, but I'm pumped for people that like to go and see things.

24:24I wish we had more love like that in the world. Like when people don't, a lot of people, when someone likes to do something they don't like, they like shit on them. I don't like surfing. I don't like golfing, but my brother loves golfing and I love that for him. you know like I don't know why again this goes back to that judgment your judgment's destroying your happiness my friends your judgment is destroying your happiness it's like politics I am blown away by people's belief that the way they see the world is the way that every other human should see the world I curse like a sailor but when someone in here left because I cursed a little bit ago and they're like no I don't like that guy I understand them because they might have grown up in the south and their grandma told them cursing is the devil and that's their life and I respect that but I fucking like to curse because I'm a jersey boy from the fucking dirt that's what we do you know like Emery good for you I judge and then catch myself we all it's a natural human trait we have to all unlearn so many of you's DNA and the way you were parented you've got to unlearn your things.