What Beast Games Means for Creators

0:00Let me tell you what Beast game really is. It made Hollywood realize it was all true along the way. You can have a life making content on the internet. Now I'm telling you, Beast is the preview to you can build an empire on the back of a human. The individual empires here. Mr. Beast is a prime example of that. A prime example? He is the example. He's an inspiration because he did it. And he did a piece of content by piece of content by piece of content but he's also got a consumer product. Beast Games is the scaled execution of what Jimmy always wanted to do. At first he had five bucks to do it and then he had 5 ,000 bucks and then he had 50 ,000 bucks and that was wow on YouTube.

0:40And then he had 100 ,000 bucks and that was wow wow. And now he's got it at the highest levels and he's gonna do everything he ever wants to do in non-profit, for-profit. He's a preview, not the anomaly. I don't even think Beast has even begun to actually cook. What I'm happy about is there's a lot of kids dreaming right now at 13, 14, 15 because of Jimmy's work. This is the Gary Vee Audio Experience. Gary, you talked about the individual empire and the rise of it. Would you say Mr. Beast is a prime example of that? A prime example? He is the example. Ironically used the word prime. Logan's another one, KSI.

1:19Yeah, I mean, these kids, you know, it's funny. I came from a business lens to content and Empathy Wines. I had a brand years before a lot of the brands, content, but they did it bigger and better and Beast has done it at the highest scale. I don't even think Beast has even begun to actually cook. He's super young, he's got all the leverage right now, and he's creative. And creative is dangerous. And the infrastructure he's building, the capabilities he's building, it's incredibly impressive. What aspects of what he's built translate to the Joe or the Mary on the street who's just trying to build their own empire.

1:58I mean, he's got the receipts. There's a video of him sitting in his room that has like no views and he's nice and clean and shaved and very cute. South Carolina, I believe. And he's an inspiration because he did it. And he did it piece of content by piece of content by piece of content. And you can literally watch, I mean, by the way, this is why I've always loved him and watched him. And, you know, me too. Like, you can go watch the first episode of Wine Library TV. I didn't even have a mic. I didn't even have lighting. Like, you know,$300 camera and you can like, there he is. There's Gary working in a liquor store at 31 and Beast has done it bigger, badder, better and that's where he's at.

2:38In 2010, if you were doing this for 05, it would be on YouTube for 80s, 90s, network TV. What about now and the next decade is more of a unique advantage? I think live streaming, even Beast, because he always knows where the attention is as well. he hangs out with streamers. So the live streaming ecosystem, the Twitch, the Kik, the TikTok Live, the YouTube Live, that ecosystem, that whole world, the Kais, the Speeds, the Rakai, that whole world is happening. So that's an underpriced attention place. And then it's just being good. All the social networks are still underpriced. YouTube, YouTube Shorts, TikTok, Instagram, Facebook, Snapchat, Twitter X, they're all underpriced.

3:22You just have to be great at it. early on when they're underpriced and no one's knowing about it you have to be good at it to be huge the more it gets bigger and everyone's on it the more you have to be great on Instagram right now you have to be remarkable to break through and that's supply and demand of attention hey everybody hope you're enjoying the podcast right now make sure you follow the podcast that's why I'm interrupting let's keep going on this show but follow the podcast it'll make my mom super happy as you know it's more than contact with Mr. Beases it's infrastructure. Curious, what do you think his rise and guys like him's, what that signals about the future of a creator-owned IP versus a studio?

4:04Yeah, I mean, every, this is why I'm writing the book, The Individual Empire, like the creator is the studio. Mr. Beast has a studio. We have a studio. We're a production company. Everybody's gonna have a studio. Everyone's going to have a consumer packaged goods infrastructure, a marketing infrastructure, a supply chain infrastructure. We're making our own stuff here. I'm making my comic books. Like, we made this. I invented this character. We created this story. We made this physical comic and we sell it on live streaming. The individual empires here and Beast and Bartlett and me and Alex Cooper and Earl.

4:49and you're just gonna see it over and over and over again and this is the beginning. Crush it, show it, show it. Crush it was you can be an influencer. In 2009 I wrote that. I wrote that in 2009. You can have a life making content on the internet. Now I'm telling you, Beast is the preview to you can build an empire on the back of a human. Have you seen him referred less about the algorithm and more the audience, that approach I think kind of flows through. I think, just for on the record so no one's confused, the words are interchangeable. The algorithm is the black and white scorecard that you made it for the audience.

5:36The algorithm's the report card. It's the score. Yeah, I make everything for the, when I say make it for the algo, or I say consumer centric or audience. It's all the same thing. It's for the people. That's exactly right. You need to know how the algo works. Mr. Beast talks about the audience, but he was the person that was savant level skilled at the thumbnail.

6:07A decade from now, what do you think Beast Games and Mr. Beast overall will be remembered for? Being one of the pioneers of the individual empire. A human that built an audience through what he first loved, scaled that. Beast Games is the scaled execution of what Jimmy always wanted to do. And at first he had five bucks to do it and then he had 5 ,000 bucks and then he had 50 ,000 bucks and that was wow on YouTube. And then he had 500 ,000 bucks and that was wow, wow. And now he's got it at the highest levels. But he's also got a consumer product and he's gonna do everything he ever wants to do in non-profit, for-profit.

6:47He's a preview, not the anomaly. Last one here. What do you think about Beast Games in particular? Let me tell you what Beast Games really is. It made Hollywood realize it was all true along the way. There was this moment in Hollywood where like, yeah, you can be famous here, but you can't. Beast Games is a lightning rod in culture, but in Hollywood. Now, I mean, it helps people like me and everybody else that's big on social and on the internet. It proved to everyone that you can easily translate from here to that screen because they're all the same screen. It's all the same shit. Kudos to Amazon.

7:24I don't know the details, but they clearly let Jimmy cook. They let him have all the creative infrastructure he, I assume, needed. So B-Schemes is important and will also be looked back on as I think you'll see more and more creators and entrepreneurs and creator entrepreneurs and entrepreneur creators win in feature films, meaningful series, reality, scripted, non-scripted. I mean, listen, it inspires me back to this. When this, different than Beast Games, you know, because that's non-scripted. When this becomes a feature film, like that's gonna be a creator who created.