You Have to Experience Failure

27 May 2026 · 1 h 12 min · 44 chapters

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In short

Failure as fuel for long-term success; redefine success as happiness over money; build leverage through consistent, platform-specific content; patience and self-awareness; entrepreneurship as a long, lonely game; tactics for social platforms (LinkedIn, influencer marketing, TikTok); managing fear of judgment and using it to post anyway.

Guest backgrounds

No named co-host guests. Multiple audience members ask questions. Named people: Brett Campbell (co-founder of Clexon, digital growth agency); Michelle (Selfie Frames Australia, customized party photo frames); Ethan (19, university student, diversified ventures); Alex (Slavic background, quit 10th job); Michael (aged care worker, works with 100-year-olds); Dylan (shared personal story about business loss and rebuilding); Henry (runs nightclub, touring company, and printing business); Marissa (IT/software tester + part-time web design); Liam (initiative supporting young teachers; faces anti-tech/anti-social-media organizations); plus several other audience members without detailed bios.

Key claims

Losing as a child removed fear of failure; content beats “knowing” (you must do it); “selfless” value wins (ask audience what they need); no shortcuts; time and patience matter; employees don’t care like you unless they have equity; don’t chase platforms blindly—stay current.

Notable examples

Soviet-born immigrant moving to the US at age 3; garage-sailing flips; wine education model; LinkedIn “Facebook 2011” organic reach; TikTok audit via 5–10 hours consumption; “talk about death” to recruit young aged-care workers; “Shades” rebranding after advice; basketball vs volunteering; “two more full lives” framing to reduce urgency.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Introduction to Success and Failure

0:00 to 0:24

Gary discusses the long journey to success and the importance of viewing life as a game.

“You could spend the next 40 years of your life being super wrong and then at 59, fucker figure it out and have a 10 year run that made you right.”

The Role of Struggles in Success

0:40 to 3:16

Gary shares his personal childhood struggles and how they shaped his views on success and happiness.

“So instead of 40 minute keynote, 20 Q &A, I've decided to go 20 minute keynote, 40 Q &A.”

Redefining Success

3:16 to 4:39

Gary argues for a shift in societal definitions of success from financial to happiness.

“The enormous reason I'm gonna rant for another 1650 seconds and tell you to produce an ungodly amount of content on Facebook, Twitter, LinkedIn, Instagram, YouTube, podcast.”

The Importance of Content Creation

4:39 to 8:10

Emphasizing the necessity of creating content, Gary explains its role in modern communication and leverage.

“to lose leverage while the person that does produce content for Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, they will continue to gain leverage.”

Patience and Contextualizing Time

8:10 to 10:15

Gary discusses the need for patience in business and the importance of understanding long-term perspectives.

“But nobody wants to fucking do it because fucking chocolate and sleeping in is fun.”

Embracing the Loneliness of Entrepreneurship

10:15 to 12:44

Gary shares the reality of entrepreneurship, highlighting the dedication and persistence needed to succeed.

“are their foundation of a happy, successful business, and they are words that are not being talked about at all.”

Maximizing Opportunities in the Digital Era

12:44 to 13:29

Gary gives actionable advice on leveraging current digital platforms like LinkedIn for content creation.

“So let me sneak in some tactics before I go into Q &A.”

The Evolution of Influencer Marketing

14:01 to 14:30

Learn about the cyclical nature of influencer marketing across platforms.

“but the long tail of influencer marketing is a remarkable arbitrage, and I highly recommend you get more educated on that environment.”

Understanding TikTok Strategies

14:40 to 16:32

Discover why TikTok is important and how to leverage it effectively.

“It's because I spend every second you don't see me listening.”

Overcoming Fear and Inaction

16:32 to 17:29

Understand the impact of fear on content creation and how to overcome it.

“to actually read and watch on those three executions and do something.”
Show all 44 chapters

The Importance of Contextual Content

17:29 to 18:48

Learn how to tailor content to different platforms and audiences effectively.

“And so for me, that has become an incredibly important place for me to focus on.”

Engaging with the Audience

18:48 to 19:44

Explore the importance of audience engagement and contextual responses.

“You have to pander, you have to be contextual to that.”

Questions on Content Creation

19:44 to 23:28

Dive into a Q&A session discussing different approaches to content creation.

“I'm Brett Campbell, co-founder of Clexon.”

Navigating Parental Expectations

23:28 to 26:30

Explore how to balance personal ambitions with parental expectations.

“I just read all the DMs from the parents and the kids and that led me to having an understanding that there was something there to talk about.”

Winning Through Emotional Resilience

26:30 to 28:00

Understand the importance of emotional resilience in the face of criticism and praise.

“You're part of a generation that was protected from losing.”

The Balance of Praise and Criticism

28:00 to 29:16

Learn about managing external opinions and maintaining focus on your goals.

“It's a fucking inherent thing of coming out of somebody's body, right?”

Talking About Death in Aged Care

29:16 to 30:30

Understand the importance of discussing death and how it can connect generations.

“I'm Michael from the sunny coast in Queensland.”

Creating Content to Connect

30:30 to 31:54

Discover why creating content is essential for reaching your audience effectively.

“You know, this is what I set my opening chant with, right?”

Navigating Family Dynamics and Entrepreneurship

31:54 to 35:06

Explore parenting, entrepreneurship, and the balance of personal expectations.

“I'll keep a longer story short in respect of everyone else's time.”

Advice from Successful Entrepreneurs

35:06 to 36:54

Learn from real-life business experiences and the value of listening to executors.

“Hey, so I own three businesses at the current stage.”

Finding Your Passion and Purpose

36:54 to 39:22

Understand the balance between passion and practicality in pursuing business.

“applause applause applause applause You can save it.”

Strategies for TikTok Success

39:22 to 42:00

Gain insights on effective TikTok strategies for sales coaches and content creators.

“I'm from Brisbane and dude I just want to say thank you for just being such an inspiration to my generation and the generation to come.”

Leveraging Social Media Trends for Engagement

42:00 to 43:20

Learn how to creatively use social media trends to engage your audience.

“and then I would mimic those trends in your interpretation.”

Balancing Motherhood and Entrepreneurship

43:20 to 44:48

Discover insights on managing the dual roles of being a parent and a business owner.

“Yes, so I've just signed my first client doing social media marketing only a couple weeks ago and the first thing I did was buy a ticket to come see you.”

Finding Energy in Passion

44:48 to 46:08

Explore how passion can fuel your energy and drive as an entrepreneur.

“Like when I walk in at 11 or 12 p.m., I'm asleep within eight seconds.”

Exploring Multiple Business Ideas

46:08 to 47:39

Get advice on how to navigate the decision of pursuing multiple business ideas versus focusing on one.

“ends up far less happy than people think.”

Navigating the Education System's Resistance to Innovation

47:39 to 49:28

Learn strategies for dealing with traditional organizations resistant to technology and social media.

“It's funny you mentioned education before because my initiative supports young teachers.”

Understanding the Limitations of Traditional Education

49:28 to 51:01

Gain insights into how traditional education frameworks may hinder innovation.

“because you're like, fuck, that means I have to start all over.”

Finding Your Entrepreneurial Path

51:01 to 53:14

Discover how to explore interests and narrow down to a viable business idea.

“What, are you gonna fight them with that awesome coat you're wearing?”

The Thrill of Flipping Products

53:14 to 56:00

Understand the excitement and potential of buying and selling products for profit.

“I like creative things and helping people.”

The High of Flipping Items

56:00 to 56:34

Learn about the excitement of flipping items and how it can lead to significant financial success.

“I brought it to my table and priced it at 260 and it sold.”

Combining Passions for Success

56:34 to 58:04

Discover how blending personal passions with business can create unique opportunities.

“Go into that instead of posturing with something outside the box.”

Creating Content Without Data

58:04 to 58:38

Understand the importance of creating content without over-analyzing initial data.

“So that answered my, so we've called our channel Rum and Real Estate.”

Finding Love in the Process

58:38 to 1:00:26

Learn how passion for your work can enhance business success and personal fulfillment.

“If it's wrong, at least you drank a fuckload of good rum.”

Overcoming Insecurity in Business

1:00:26 to 1:02:32

Gain insights on managing insecurities and making bold decisions in business.

“over those six years and you're happy to sell it back to her or him at the end of that six years.”

Youthful Freedom to Experiment

1:02:32 to 1:04:26

Explore the concept that youth allows for experimentation without the pressure of immediate success.

“so with Wine Library my mission was to actually give back to my parents for what they did for me by having me in the first place and then raising me.”

Ignoring External Comparisons

1:04:26 to 1:06:18

Learn why focusing on your own path is crucial for success and happiness.

“You haven't even fucking gotten to the game yet.”

Maximizing Time as a Young Entrepreneur

1:06:18 to 1:08:12

Discover strategies for effectively managing your time while juggling school and business.

“Stop fucking scrolling through a feed and wishing you were something you're not.”

The Power of Free Knowledge

1:08:12 to 1:10:00

Understand the importance of leveraging free resources to educate yourself.

“The good news is it maps very similarly.”

Content Creation Questions

1:10:00 to 1:10:20

The host discusses various types of content creation questions.

“How do I do influencer marketing for my caviar business?”

Acknowledging Friends

1:10:21 to 1:10:37

Gary acknowledges the influence of his friends on his philosophy.

Elise's Podcast Journey

1:10:38 to 1:11:31

Elise shares her journey of starting a media company and podcast.

“Thanks so much for coming out to Australia.”

Asking for Opportunities

1:11:32 to 1:11:46

Elise asks Gary to be a guest on her podcast, highlighting the importance of asking.

Casual Interaction with Gary

1:11:47 to 1:11:59

Elise engages in a lighthearted exchange with Gary before leaving.

“Can I come grab a snap with you before I take off?”
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Transcript

Automatic transcript. May contain errors.

0:00You could spend the next 40 years of your life being super wrong and then at 59, fucker figure it out and have a 10 year run that made you right. Life is sports. Just because you're losing at halftime doesn't mean it's over. Like, I'm just so confused. You know how many 50, 60 year olds are here thinking they're wrapping it up when they're going to live another 40 fucking years? The fuck are you wrapping up? This is the Gary Vee Audio Experience. Thank you, Brizzy. How are you guys? Awesome. Thank you so much. Josh Withers, I saw your tweets. I'm sorry. I got love for you. Anyway, please sit. Let's get into this.

0:42So I asked him to flip the format. So instead of 40 minute keynote, 20 Q &A, I've decided to go 20 minute keynote, 40 Q &A. The mics are lined up in the corners there. I highly recommend you get up now and start lining up so that you get your question because 80 % of the people didn't get their question in Sydney. So if you want a Q &A, that's where those are. Please try not to block the people. So real quick, you know, I've been thinking a lot about a couple things. And during an interview today, something kind of populated in my mind that really stood out that I want to start with, which is I've come to realize that so much is working for me because on paper so much did not work for me as a child.

1:29You know, when you're born in a different country and you move and you immigrate, there's always gonna be struggles within that. And so I was born in the Soviet Union. We came to the US when I was three. And, you know, I lived in a studio apartment with multiple family members. It was not glamorous. I had to learn the language. And at five and four and five years old, got picked on quite a bit for not being able to speak English. I was an all-time atrocious student, which meant my teachers and the parents of my best friends basically shit on me and told me I wouldn't be successful. I was not ridiculously physically gifted for athletics so I wasn't dominating in sports.

2:12And so when I think about what makes me happy, forget about financially successful because to be very frank, something that I've decided I'm gonna spend the next 80 years of my life on is I genuinely think as a society, we have to redefine success and dramatically start downplaying money and start playing up happiness. I am...

2:39I appreciate that. And I really mean it, by the way. No question to me, one of the reasons I think I'm a successful entrepreneur is because I love the game, not the trophies that come from winning the game. and I think that a lot of people are chasing money because they want to buy shit to conceal insecurities and unhappiness because we're so worried about judgment from everybody else or to prove to everybody else we're winning and it's completely fucked and we need to completely transform it and I'm thinking a lot about that but on that note all that losing as a kid made me not fear it. The enormous reason I'm gonna rant for another 1650 seconds and tell you to produce an ungodly amount of content on Facebook, Twitter, LinkedIn, Instagram, YouTube, podcast.

3:30I will rant and I will push and I will prod and I'll come up with four classic analogies and two new ones because I love improv and I'm gonna basically try to will down your fucking throat the thought that you need to put out pictures, video and written word on the internet, on this device at scale because the fact that we get to be humans during this internet era where you get to post shit for free and get free distribution and yes, eventually the organic reach of the algorithm goes down and everybody fucking cries about it but let me remind all of you it's fucking free. I will sit here and pound that message down your throat.

4:12I will talk about self-awareness, how you have to be good and figure out what you're good at. Are you comfortable in front of a camera? No, no big deal. Audio clip it. Great, you're not good at that? Right. I don't care how you do it. I definitely don't think you should do it like I do it. I do it my way. But if you are not producing content around your business or whatever you're trying to achieve by being here, you are in a place where you will continue to lose leverage while the person that does produce content for Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, they will continue to gain leverage.

4:49It's as simple as that. Everything that has happened in society around the human race over the last forever years has been predicated on communication. Everything that you're talking about in your life, parenting, politics, business, entertainment, is completely predicated on contextual, contemporary communication. and I have really nothing else to say. I can literally fucking leave the stage right now and feel good. I mean that. I couldn't be more passionate around getting everybody to understand that wherever we go with the Q &A right now, it's all gonna lead to one thing which is do you understand yourself and what you're trying to achieve?

5:38Are you in a place where you've actually started the process of not worrying about what your parents or your friends or your spouse thinks about you. And once you get into that good place, you will not fear to post content on. I do not fear posting content of me taking a Saturday and garage sailing and buying something for$4 and selling it for$8 and having enormous joy in that even though hundreds of comments on YouTube are, well, you lost money because of fuel and time. I don't give a fuck, Larry. and I don't care if you think I'm stupid or it's a waste of time. You can only start communicating and getting results for your business when you believe.

6:22The amount of people sitting in this room that actually don't believe in the shit they sell is devastating. You're selling it because you want money. You know how many people right now are a cannabis and cryptocurrency expert, and five minutes ago they were a social media expert, and a week ago they were a fucking real estate expert? you're fucking chasing and I don't think that's a good strategy. There is nothing passive about building wealth. There is no fucking system. There's no fucking shortcut. It's a fucking marathon. I fucking worked every day for 15 years before I put out a piece of content in my life.

7:00You're not getting there quick. Nobody's fucking inventing Uber in this fucking room. We need to quantify what's happening here What's happening here is we are ridiculously lucky to be living right now because our grandparents didn't have the ability to have the internet in their pocket. This computer that I'm holding in my hands is more powerful than the computer that Ronald Reagan had running America in the 80s. That is insanity. We have completely not contextualized the opportunity. The other thing that we have not contextualized is time. If there's been any breakthrough in my mind over the last half decade, it's, oh shit, my ability to contextualize time slightly better than the masses is why I'm so happy.

7:45Of course I can be patient when I think 43 is young as fuck. You know how many people are sitting here at 28 fucking nervous as shit thinking they missed their moment? We need to contextualize time. When you start thinking in long terms, I mean, how many people under 40 in this room? Raise your hand. when you realize that you're gonna live two more full lives full lives two more what you've just lived up to this moment that you're gonna do that two more full times all of a sudden not getting results tomorrow feels a little bit more palpable we lack patience we lack patience which leads to shit behavior because you're looking for a quick score.

8:30It's the same old shit. Business is no different than fitness. Business is no different than fitness. You want to get more fit? Eat healthy and work out. But nobody wants to fucking do it because fucking chocolate and sleeping in is fun. And celery and fucking treadmills suck shit. The reason so many people don't like my content is I've got no fucking quick move for you. I don't have it. I have no interest in selling you anything or giving you some fucking trick or fucking pandering and showing you how good I have it so you want it like me. Here's what I know about entrepreneurship. It's lonely as fuck.

9:19This game is lonely. You know what entrepreneurship is? You're on at all times. I've got fucking five offices globally and right now there might be a leak in the Singapore office and that's my fucking problem. Right? It takes a lot of work. It takes a lot of work and it takes a long, long, long time. We are now in the era where entrepreneurship is cool. For everybody who is 35 and older, we grew up when it wasn't cool. For everybody who's 25 and younger, people like me seem cool now. We were fucking dorks in the 80s. And you have to understand, that's fine, but what that makes me fearful of is the following.

10:05Unless you love your game, somebody else who loves it more is gonna work harder and smarter and beat you. Please understand that self-awareness and patience are their foundation of a happy, successful business, and they are words that are not being talked about at all. you know why so many people here don't have the Instagram following they want or aspire to it's because every fucking piece of content you put out is selfish not selfless you're pandering to short term metrics and putting out shit that you're not even happy about because subconsciously you know it will do better than the shit that you actually want to talk about we're living in really interesting times and I come here this evening with one specific agenda, which is unless you are 100 % committed to your audience and playing a ridiculous long game, you are going to become more and more vulnerable every day because people that are are going to put out content.

11:08Do you know how many fucking scam artists I fucked up by giving out all my information for free? There is no$8 ,000 e-book with me. And that is what is going to happen everywhere. Whoever brings the most value is going to win. And unless that's your framework, you will become vulnerable. And I highly recommend you heed this call. I highly recommend it. How many people here have more than 10 employees? Raise your hand. Really interesting subject for me I've been spending a ton of time on. It's amazing to me, for whatever reason, DNA-wise, how I believe that I have 1 ,000 employees and that means I work for 1 ,000 people versus they work for me.

11:52I'm watching enormous mismanagement at people with employees. How do I motivate my employees to care like me? You don't. You want your employees to care like you? Give them equal equity like you have. You know, I'm watching all these patterns and it's just really exciting for me to try to get people to understand what's happening and what the opportunity is. And that, my friends, is we are now finally at maturity of the internet. People have it on their phone 24-7. We are at scale. We're in the mix now. This is real life. This is secondary. You don't like it? Sorry. But that is how it's playing out.

12:38And unless you are good at this, you become unbelievably vulnerable. So let me sneak in some tactics before I go into Q &A. A couple things that are just important and I know a lot of people look to me for. I never know what's next. You know, inevitably somebody's gonna ask me, Gary, but what's the next platform? You're always so right. I don't know. I just know what's current and a lot of times that feels like I'm predicting but all I'm doing is moving quickly in the reality. Here's what I can tell you is going on in Australia specifically. If you are not producing an enormous amount of content for LinkedIn, you are missing out on Facebook 2011.

13:18Regardless if you're B2B or B2C, whether you sell bikinis direct to consumer or you have a consulting firm. If you are not producing content right now for LinkedIn, you are missing a monster opportunity. The organic reach of just posting on LinkedIn as if it was Facebook nine years ago is at a level that I haven't seen since Facebook. I couldn't recommend it more for every single person here regardless of your business. It has gone away from being a recruiting tool to a content microphone. Number two, influencer marketing. It continues to be one of the most underpriced executions in the world.

13:55It's gotten mature. There are absolutely people with huge followings that are now overpriced, but the long tail of influencer marketing is a remarkable arbitrage, and I highly recommend you get more educated on that environment. TikTok. TikTok is fascinating to me because I keep watching people make the same mistakes over and over. literally the same person that shit on Instagram seven years ago saying it was for their kids and then tried to catch up two years ago is shitting on TikTok right now saying it's their kids. Hey everybody I hope you're enjoying the podcast right now. Make sure you follow the podcast.

14:34That's why I'm interrupting. Let's keep going on this show but follow the podcast. It'll make my mom super happy. And enough people over the age of 20 are going on the platform at scale that now for this entire room if you're a 67 year old lawyer I want to know what the fuck your TikTok strategy is and so for me everyone's always looking for it's amazing they want the answer and then when you give it to them they want to push against it it's right in your face I highly recommend you start auditing and spend 5 to 10 hours on TikTok consume you'll see plenty of dumb shit plenty of lipping and dancing and music but be thoughtful Search your hashtags and see what's in there.

15:20This takes work. I spend all my hours listening. It seems like I'm always talking. It's because I spend every second you don't see me listening. I watch. Those three observations are tried and true. I will, as you know, how many people here consume my content? Thank you. I will, like you've seen me do, replay this exact video in nine years, basically with a headline of, Brizzy, I fucking told you, why didn't you do it? This is what's going to happen. So please heed those three opportunities and get educated. If you, look, why the fuck are you here? Like, if you're here for some reason, which is, I assume, you want something good to happen after you fucking allocated this day.

16:09For me, if you've allocated this time, which I'm so humbled by, to listen to this information, I'm desperate to figure out how to get you to do something with the information. To be in a place where you want more for yourself, whatever that may be, happiness, dollars, I don't get to judge, you do you, please do the 10 hours of work that I just asked you to do to actually read and watch on those three executions and do something. My friends, you can't read about push-ups. you have to do them. You can't read or listen to what I'm saying. You have to do it. And that's what got me over the last three years into this part of it.

16:53I couldn't understand five or six years ago when I was handing you the keys why you weren't dropping, driving that car. And what I ended up realizing was it was all up here. There's a stunning amount of fear in this room about putting out content. How you look. what you're gonna say. What are the comments gonna say? Just a crippling amount of inaction because of the fear of people's opinions that you don't even know. And even worse, opinions of the people you love the most. And so for me, that has become an incredibly important place for me to focus on. So for me, I just have no interest in being half pregnant.

17:38I have no interest in being stuck in the middle. There's only two things for me. The macro, which is why are you living your life based on other people's opinions? And then the micro. What are the tactics, the individual executions that actually get you to what you want? The biggest thing that I would love for this room to start doing is to start really thinking about the notion of being great at producing written words, audio and video per the 10 platforms so that it's contextual to the platform. I just pushed a lot of you to do LinkedIn. Looking at this room, 11 of you will do it. Of those 11, if you're listening right now, remember this, when somebody's on LinkedIn and going through the content, they're in a business mindset.

18:32When they're on Instagram, they're in an entertainment mindset. So the way you convey your message is extremely important. The adjectives you use, the analogies you use, the examples you use, it has to base on the psychology. Every one of us is in a different place when we're on different platforms. You have to pander, you have to be contextual to that. So whatever you have to say about what you're doing, make sure you're being empathetic and strategic to how they're thinking when they see it. That is why I do well on each platform. I strategize around the content in reverse engineering, the psychology, in the same way that I'm trying to do that as I'm on this stage right now.

19:17What, for an audience that has so much content that they've consumed for me, can I say right now? It's why I took 40 minutes and switched it because you can hear this shit every fucking day because I'm consistent as fuck. But what I get to do right now is use the Q &A to be contextual as shit. Thank you, Brizzy.

19:44I'm ready for questions.

19:49What's up, bro?

19:54Is it on? Yeah, we're on. What's your name? How you doing, Gary? I'm Brett Campbell, co-founder of Clexon. We're a digital growth agency. I had the opportunity on Tuesday to fly down and hang out with Grant Cardone for a couple of hours and got to interview him. And I asked him this particular question and believe it or not, probably for the first time, he actually stopped and paused and actually had to think of an answer. And I wanted to ask you the same question. So imagine Mark Zuckerberg slides into your DMs. He says, hey, Gary, what's up? You're like fucking hustling. He's like, of course you are.

20:30I want to ask you one thing and he says, Gary I want you to take over Facebook tomorrow and you can post one post that every single user on Facebook will see for the entire day, what would that post be and why? Because I want to help I didn't have to fucking think I don't have to fucking think fellas Because when your framework is selfless, the answer is easy. When your framework is selfish, it's hard.

21:10What up?

21:14Hi, Gary. I'm Michelle. Hi, Michelle. I'm from Selfie Frames Australia. It's nice to meet you. You too. I started the business as a little side hustle, basically to pay debts and tax bills. And I stumbled across you and you gave me a kick in the ass to realize that it can be something bigger than just paying off shit. Great. So I've just got this whole, I've moved from just shitty life paying off bills to holy shit, this could be a big thing. I like that. With regard to your posts on social media, how you're saying don't be selfish about it. Yes. I'm selling frames that are customized for parties and stuff.

21:59Okay. How am I supposed to make that unselfish? Like, how am I supposed to help people? Like, you help people every day with the shit that you do. Yes. But I'm selling frames for parties. Like, how do I... Easy. What's amazing is, think about the answer I just gave. You could just post, hey, I make frames for parties, but if you have any questions about parties in general, and now you may not have the answers, but you just have to start with what else can I give you within the framework of my ecosystem? The reason I built the biggest wine show on the internet in the mid 2000s was I wasn't trying to sell wine, I was trying to educate people about wine.

22:42And if I happened to sell wine, I was thrilled. There's nothing, by the way, back to the last thing, there's nothing wrong with being selfish. I'm selfish, I wanna buy the New York Jets. The value though is the punchline. When you slow it down and you play over 50 years, when you give more than you take, you end up with a fuckload. And so what you can do is by, you can start by asking a question. You can literally go back to your seat right now, take the camera on whatever you're posting on and say, hey, I've been telling you about the frames, right? Yeah. What do you guys want for me? What else can I be doing for you?

23:19What questions do you have for me? And then read those questions and that will give you the insight to how you bring value. I didn't know that I needed to talk about parent and kid dynamics. I just read all the DMs from the parents and the kids and that led me to having an understanding that there was something there to talk about. Okay. Got it? Thank you so much.

23:48Gary Ash Kerwin How do you disagree with the status quo by raising your audience's heart mass without seeming like a know-it-all, a heckler or a troll? By ending up being right. Correct Thank you for everything you do mate And that's the punchline, right? To that answer like so many of the things I say at first are pushed against, which I respect. When you're innovating and pushing against the status quo, people are gonna disagree with you. That's the nature of it. I don't think that I deserve to be right. I just know that if I am right, over time it builds reputation. I get away with a lot more today than I did 15 years ago because of being historically correct.

24:42Hey. G'day Gary. My name's Ethan. I'm 19. I'm a uni shoe at the moment and I've been following for years now. I love all the stuff you're doing with your Cloud and Dirt, your Empathy Wine, VaynerMedia, all the stuff. I love how diversification really with your portfolio. My question really was, at this point, I know I'm young and patience is key. I've got a lot of different avenues I like that appeal to different morals and things that I value. How do you give that 100 % to everything? Because I feel like I'm giving 20 % to five different things to add up to 100. I'd probably, you know, listen, there's a lot of ways to do this, right?

25:14So the way I stay focused is by not being focused. That's my DNA. I need a lot of stimuli. And my big game is if I'm throwing 30 balls in the air, if eight fall, A, I don't care about your collective judgment that I had eight things fail. And I still have 22 balls in the air. That's what works for me. I have tons of people I surround myself who are only good at having one ball and they crush that ball like crazy and that's amazing too. What I would say for you is you can play both. You can try to go five times 20%, see what that does. You may learn during that time that you actually love number four and you decide to give that 80 % and the other's five.

25:56Yeah. Okay. Well, I'm just thinking at that point, I always got the fear of like, if I go 100%, I'm gonna fuck up and then you've answered the question before. You know where it's an issue? Yeah. You're thinking. Yeah, I overthink. Bro, everybody overthinks. Everybody's so fucking insecure about losing that they think, which makes them never do, which keeps them away from losing. True, true. Reverse it and don't give a fuck about what people think about your loss and shit gets real fun. I love fucking losing. I do, Laffy Guy.

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26:38You're part of a generation that was protected from losing. You need to break the fuck out of it. Okay. Thank you, Gary. You got it.

26:50Gary Vee. True. Yo. My name is Alex. Alex. And firstly, I want to thank you because in my opinion, you're the motherfucking man of the internet in the 21st century. Thank you. My question to you is as someone who's Slavic myself, I come from real old school wog parents, right? In my gut, I know I'm getting everything. But how do I showcase that or keep their fear out of my mind when all they want is the traditional, get married, get a house, get kids. Whereas in my mind, I just want to figure it out. And I've happily just quit my 10th job. I'm going to keep going after it until I figure it out.

27:25But man, you know what Slavic parents are like, man. How do you You can balance both but go after it all at the same time. By recognizing how sweet it is when you succeed on your own terms, how proud they'll be about you. Too many kids struggle with conflict with parents in the short term without realizing that parents always fall into line after you're successful. And by also having the humility that if you're wrong, to admit that you're wrong 20 years from now and adjust. You know what I mean? Listen, everybody at some level, whether they have good parents or bad parents want to make their parents proud.

28:00It's a fucking inherent thing of coming out of somebody's body, right? It's, it is. When I say don't listen to anybody and go quiet, I mean everybody. Especially parents, spouses, siblings, especially. But, here's the key. When you just said, Gary V, I think you're the motherfucking man. Where people get caught is they get too high on compliments and too low on insults. Nothing makes me happier than when I read my comments where one post is, Gary V, you're just hot air, fuck you, right? And the next one's like, Gary, you're fucking Jesus, you walk on water. And I look at those two and I'm like, this is why I'm gonna win.

28:45I can't hear either of them. Where so many of you are fucking up is you hear the cheering but you're crippled by the booing. You're addicted to the cheering, but you don't want to hear the booing. I respect both equally, which means I can't hear either. Either you're gonna be right, or they're gonna be right. I feel the way you delivered your sentence that you're gonna be right. I think you need to limit how much you listen to them. I appreciate it, I'll see you soon. See you soon. How are you going, how are ya? You lost your voice? No. This is your actual fucking voice? It is actually, yeah. All right.

29:28It is my voice. I love it. It's fucking rad. I know. I've been told that many times. I'm weirdly attracted to you. That's fucking scary. Go ahead. I'm Michael from the sunny coast in Queensland. I've been following you for about two years. This is not your fucking voice, bro. It is. All right, all right, all right. So I work in aged care. I work with old people. I do that as a full-time job. That's the best fucking thing. I work with 100 year olds. 100 year olds. And I find that very and rewarding. I agree. And a lot of people hate to talk about death. Yes. Like they're fucking shit scared talking about death.

30:10So I want to start up I want to start talking about death and having young people come into my field so I get more young people. I love that. into my field, so what advice can you give me? Talk about it. That's the advice. Yeah, talk about it.

30:35You said you wanted to talk about it. My advice is to talk about it. You know, this is what I set my opening chant with, right? Which is, you've been consuming my content? Yes, I have. I don't think there's any confusion that I think you should be making content. The question is why haven't you? I have, yes. More. Okay, more. Alright, more. More. More it is. You have a podcast? Tell the truth because I'll fucking check and blow you up. I do. I did a... You don't have a podcast. Next. No, no, no, I do. I've got Twitter. No, no, Twitter's not a fucking podcast, bro. The fuck are you talking about?

31:13No, I don't have a podcast. No. Right, thank you. You need a podcast. I think I've made myself perfectly clear. You post five times a day on LinkedIn? No. No, I don't. I'm gonna fucking check so don't bullshit. We'll blow you up on here. How many times do you tweet a day? Twice. Cute. Brother, the answer is content. Okay. You're one video away from striking a chord and having 20 million Australians know what you think about death. Okay. Give yourself that chance. We need to stop playing in our own heads and we need to start playing in real life. make content. Okay, mate. You got it. Thanks, Gary.

31:54You got it, brother.

31:59Gary. Bro. Dylan. Dylan. I'll keep a longer story short in respect of everyone else's time. Been through the ringer, nearly lost my marriage, did lose a business, went back to working for someone, got the craps with that and have built out a business since then because I found a certain, well, he probably found me, a guy on Facebook who tended to swear and didn't have a lot of patience for people. So, one, I just wanted to take this opportunity to thank you, and I didn't want to have the regret with death that I didn't do that in person. Thank you. You've got no idea, mate. You've completely changed my whole entire fucking life.

32:35Thank you so much. Crazy. Thank you. The question, though, I have, unfortunately, because I went through that not-so-great period, I had a very young family at the time, and I think that period of time has actually damaged a little bit of the psychology of my eldest son okay and he he doesn't he doesn't cope well at all um with anything change is one of the biggest things he struggles with yeah if we say we're going to do something and we change it midway through it just reels on it understood um have you got any advice before you go any further, please don't just jump into the thought that that period is what created that.

33:23It's super important that you don't overjudge yourself. It may have, but with all due respect, it may have not. That just might be a DNA trait from your great uncle Gilbert. I'm told I was a little bit like that myself as well when I was young. Even better. So before you start this process of beating you the fuck up, one of the biggest things that I'm trying to figure out and I'm super early, which is why I'm not talking about it. But before we worry about the judgment from the outside, most people are crippled by the judgment of themselves through themselves without realizing somebody else put that judgment in them.

33:59So before we even allow the framework that your actions did that, I'd like to take a step back, because the second you can take a little of that pressure off, it changes the way that you can maybe deal with it. Yeah. You know? Also, how old is he? 12. I mean, it's early. And all you have to do is love and listen. You can't impose what you want him to be. You need to watch carefully and react to what he actually is. If he doesn't like change, he may not be an entrepreneur. And guess what? That's amazing. I have no interest in my children being entrepreneurs. I have interest in them loving what they do the way I love what I do.

34:46And whether that makes$4 a year or not, that's it. And by the way, I'm not gonna give them any of my money either. So if they make$4 a year, they're gonna fucking live on$4 a year. And guess what? There's a lot of fuckers in this room making$40 ,000 a year that are way happier than the millionaires in this fucking hall. Thank you, Gary. I love you, man. I love you back. Hey, what's going on, Gary? Life is good, bro. Great shirt. Thanks, man. Made it myself. Nice. Hey, so I own three businesses at the current stage. One's a nightclub. One's also a touring company. Nightclub's doing a golden year.

35:22Last three years have been golden. Lineup, absolutely out the door. Smash packed. The touring's really good. Toured Tiger a few months ago. Sold out. It was good. I started a side hustle a couple years ago when I first met you, Gary. And I asked you, and you actually used that piece of content on your Instagram and other social medias. I don't know if I rang a bell to you then, but I basically asked you, I said, my nightclub's called Shades, my touring company's called Shades, everybody's telling me don't call your printing company Shades. You said, fuck them. I did that. It's now called Shades Custom Printing and things are going good, man.

35:59I went from a little pop-up store inside like a little marketplace sort of thing to now having a permanent store. all three businesses meant to have over$4.5 million. I just want to say a massive thank you. And also, can I take a selfie so every time I go into Shades Custom Printing Office, I've got a photo of you and me there just to say thank you. Come up. Let me, while he's coming up, let me tell you what I remember about that question. And this, back to trying to make this valuable for everybody. Always pay attention to who's giving you the advice. what I remembered about your question I remember it was the people that were telling you to not call it shades haven't built a business there's too many people here taking advice from people that have never done it themselves I always like to take advice from an executor over an educator applause applause applause applause

37:08You can save it. Yo. Hey, Gary. How are you? I'm Henry. How are you, Henry? Yeah, I'm good, thanks. Great. So, you know, I'm one of those talkers that say, like, I want to make a business and all that stuff. And I've been doing a little soul searching and, like, you know how every business you want to help people. I do find a lot of fulfillment when I help people and go out and do stuff for people. But at the same time, I'm kind of perplexed right now because I'd much rather spend an afternoon playing basketball than going to volunteer somewhere. So I'm just wondering, am I a hypocrite right now?

37:47No, you just like fucking basketball. So then in terms of passion, then like... You should start a basketball business. I'm being serious. Okay.

38:07Why do you want to have a business? Well, as a means to an end, basically. You could work somewhere as a means to an end.

38:25Yeah. You know, that's the thing that I'm trying to really have conversations around. This new notion that everybody needs to have a business is laughable. Nine out of 10, you know, small businesses fail. Nine out of 10 people never even try to do a small business. It's hard. It's a talent. Everybody thinks like now because of the way the internet works and entrepreneurship is cool, that like I'm gonna have a business. That's like everybody's saying I'm gonna play professional basketball. That's nice. But, you know, my intuition is you don't have to have a business. Right, but also in terms of like, if you say your passion is helping people, but you'd much rather do something else.

39:08You can't fucking help people 24-7 every day. Yeah, right. It's likely that playing basketball helps you help people. Yeah, true. Yeah, yeah. All right. Good. All right, thanks a lot. Very much.

39:28Hey Gary. What's up bro? I'm from Brisbane and dude I just want to say thank you for just being such an inspiration to my generation and the generation to come. It's fucking awesome. My biggest question right now is the fact that I completely agree with you like what you're saying 100 % do content and be in for the long term. That's the 80-20 rule. You do the basic clouds and dirt as you talk about. Biggest question is that not necessarily why don't we do it because there's a massive knowing doing effort especially as we get more information. It's more about how do we get shit done? How can we make the rubber hit the rope and also stick to it?

40:08By liking it. Like if you think it's a chore, you're fucked. You like that one? It's true though. Like if you're doing content hardcore because I told you so but you hate it, you're finished. Which is why I keep talking about self-awareness. This is why I'm so scared that I'm the Pied Piper for making content because I have a unique personality. I want to remind people that there are plenty of people bigger than me, more successful than me that are very introverted and just write incredibly well and don't make a single charismatic video in their lives. You have to make content that works for you.

40:49Does that make sense? That's why when I created in that interview with that kid, the document don't create, it unlocked for so many people, because they were crippled by being creative, because they're not creative. But documenting was easy. It's why I like podcasts, because you can have a guest on, and you just have to ask questions, and their content is being made. So ultimately, you just need to choose the shit sandwich you want to eat consistently. No, you have to find a sandwich that doesn't taste like shit. Fair point, fair point. Thanks, Gary.

41:23Gary, hi. How are you going? My name is Birkan. Firstly, I fucking love you. You're a legend. Thank you. And secondly, my question relates to TikTok. You kind of spoke about it a little bit towards the end there, but I was already in the line, and it was too late to change my mind and not ask the question. Go ahead. So here we go. Strategies in terms of TikTok. I am a sales coach currently, and I want to start posting more on TikTok. I do Instagram and Facebook already. What do you recommend? I would do 10 things the way you exactly do them elsewhere and watch them not work. I would consume a shitload of content on TikTok and see trends and then I would mimic those trends in your interpretation.

42:04For example, one of the trends on TikTok is to actually film another phone of your content on a different platform and talk over it. So you could literally take one phone, play your sales video on Facebook and then record with another phone and talk over and say, hey kids, because you know it's younger, this is what I'm saying on Facebook, the version for you to practice now is this. See where I'm going? Yeah, 100%. You have to come up, you have to consume. The reason I always do well is I listen for hundreds of hours before I talk. It's not obvious to you because you're only seeing the talking part.

42:42You don't see the 14 hours that I put in in listening to TikTok content on the flight here. Right? It's the same reason I'm gonna crush sports cards. This flight here wasn't TikTok, it was sports cards. You know, eventually everyone's gonna be like, how are you right about soccer and wrestling and basketball cards? It's because I read for 14 hours the sale prices on auctions on those categories and then read articles and then went on Twitter and searched what people were talking about. I put in the fucking work. You don't need me to give you the strategy for TikTok. Go live in TikTok for 100 hours and you'll figure it out.

43:19Cool, thank you. You got it.

43:25Gary, what's up? Yes, what's good? My name's Honey. Honey? Yes, so I've just signed my first client doing social media marketing only a couple weeks ago and the first thing I did was buy a ticket to come see you. Okay, thank you. And I realized, I actually knew this before I got here, but I'm a very little fish. I don't know shit. And that's actually really exciting. Agreed. Because I actually gave my number to someone who has a global digital marketing agency just an hour ago. Good for you. My question will, I just want advice. Okay. I just recently became a single mom. Okay. And my son is three.

44:01Okay. Well, on this journey, I guess, I'm fucking terrified. Makes sense. But I'm also very excited. That's good. So just any piece of advice, one. First of all, everything I hear feels really good to me. You know, I think it's natural if you're a single mom with a three-year-old who's starting a business to both be excited and to be fearful. But let me promise you this. Showing your child how to live versus telling them how to live always works out in the end. So any moment that you feel, you know, selfish or guilty that you're putting into the business and not the three-year-old pays out more dividends than a lot of parents feel at the time so I would just tell you to not over judge yourself during this process thank you so much

44:54Gary my man my name is Sanjay how you doing really well man mate I work 70 to 80 hour weeks like a lot of people yeah but at the end of every day I'm absolutely exhausted no energy left but I noticed there's some entrepreneurs like yourself, you guys seem to generate more energy the more you work and the older you get. How do you do it? How do you get that energy? I fucking collapse when I walk in. Like when I walk in at 11 or 12 p.m., I'm asleep within eight seconds. How are you bringing all that energy all day? Where's it coming from? I really like what I'm doing. You know how much energy I had in school?

45:29Dick. I think the more you like it, and listen, there's also like, you know, that's like me asking you how you have a great head of hair. Like at some level, some people just have DNA. Like I've always had a fuckload of energy. That's just what I was given, right? So I also think for me, specifically, the combination of natural energy that was handed to me with whatever chemical infrastructure I have, plus genuinely liking what I do, that's how. So you say the passion and the love is where you get the energy from? Bro, every single person that chases cash over loving the process ends up far less happy than people think.

46:11All of them. That's my answer. I'm on it, man. Thank you. You got it.

46:20Hi, Gary. How are you? I'm good. How are you? Super duper. That's good to hear. Thank you. My name's Marissa. Hi, Marissa. I'm in the IT industry. Okay. My whole family and friends come to me for IT advice. Right. And I'm a software tester full-time. Okay. And I have my part-time web design business just because my family wanted me to make them websites. Understood. And I also have a ton of ideas, but I don't know if I should do all of them at once or should I just focus on one idea. What sounds more fun? All of them? Do that. Okay. Good. Thank you, Gary. You're welcome.

47:08I really think that a lot of people are like me and want to do all of them. And people that tell you to focus on one are people that are successful at focusing at one. You know, and I'm successful at focusing at a lot. I just think you should see your intuition through and if you learn that you, I'm good at it. A lot of people suck at it. the best way to know what to do is to pick one do it obviously if you pick focusing on one you'll never know if you're good at focusing on five if you pick focusing on five and you fuck up you know to go focus at one it's how i think about employees hiring is guessing firing is knowing so i spend very little time hiring the answer is pretty much yes and that's where i think i flip a lot of things in the way that people do things that's worked for me and I see it working for others.

48:00Hey. G'day Gary, how are you? Really good, bro. My name's Liam. It's funny you mentioned education before because my initiative supports young teachers. Okay, great. And hopefully making them not like the teachers that you might have had. I understand. We're getting to a stage now where we're dealing with bigger, more established organizations. Okay. Some are linked to the government. Makes sense. When I've been dealing with them, the opinion has been very anti-technology, very anti-social media. Of course. When I talk to them, they were static web pages with no interactivity, no Instagram, no Facebook.

48:41But we have to work with them to get bigger. Okay. And they're almost seeing my opinions as like a threat or something along those lines. That's exactly what they think. How would you, what would be your advice to help deal with an industry that's inherently negative about social media promotion? Not be at the mercy of it like you are now.

49:04You've built a model that relies on them. Right? Yeah. I recommend not to. Otherwise, you have to play by their rules. which means you will get frustrated and quit eventually anyway. So I would reframe the model to have leverage outside of them, not play within them. Now that's a fucking brain twist for you because you're like, fuck, that means I have to start all over. That's what I'm actually telling you to do if you're frustrated by it or eat the shit sandwich for the rest of your life because you chose to play within their fucking old school bullshit framework. Well, conversations are kind of just beginning, so I'll go tell them that.

49:46I mean, you know where those conversations are going to end. Innovation is inherently against education.

49:58Education is built on the foundation of memorizing information in a world where information is at your fingertips. That's a problem. We don't give a shit when it fucks up retailers and we have new internet retailers, but we're awfully romantic about education. Education's framework is broke. The internet fucked it. That's not something I or you have anything to do with. But if you choose to play within it, you choose to play within it. It's like kids that always hit me up. They're like, Gary, my parents are forcing me to go to fucking school. Like, I don't fucking wanna do this. I wanna start a business.

50:34I'm like, leave.

50:39All these kids talking shit, but they want mommy's money. Don't take mommy's money and fucking start a business. Eat shit for a decade and do your thing. But no, everybody wants both. You're not gonna be able to have both, bro. They're not gonna move. They'll appease you and run you around until you quit. So, what? Don't fight them. You can't fight them. They have all the fucking leverage. What, are you gonna fight them with that awesome coat you're wearing?

51:08You can't fight something that has all the leverage. You're asking. Got it? Yeah. Whoever asks, loses. Okay. Cheers. Cheers.

51:25Hey, Gary. What's up? Hey, my name's Taryn. Taryn. I've been following you pretty much since day one. Thank you. A few weeks ago, I had a dream about you. Don't worry, it was PG. Cool. I was actually hoping it was X. Oh, it's... That can be arranged. Go ahead. And basically, I bumped into you after a talk, and I gave you this really smart marketing idea. It's similar to the 60 Second Club. Okay. And then you were like, whoa, that's genius. Holy crap. And then you offered me a job, and I was like, oh, holy crap. It's crazy. Did we hug? Took a photo. Yeah, yeah. Yeah, good. And then I woke up, and I saw an advertisement for this talk in Brisbane.

52:05I'm like either Instagram has access to my thoughts or God is telling me something. God's also telling you something. So I had to come here and I was wondering if I could take a photo with you. You can. Okay, awesome. And my question is, and I think it's true for some of the people in this room, is if you have no idea what business to start, like a lot of the resources online are about scaling. Yes. But like I've done volunteer work for the past two years, psychology business background. And I don't know what business to start at this point in my life. so how do we go about finding out what we want to do?

52:38You know, my big thing is at this young of an age I think people should taste shit. I think of starting a business the way I think about finding out what your favorite food is. I think you should just go do things that intuitively feel potentially right. You know, you don't know exactly but you know there's things you're interested in and I would lean into those interests. Okay. You know, whether that's skateboarding or cooking or education online or sneaker flip. You have interests and leaning into those I think work. Right, so my interests are basically just I like creative things and helping people.

53:17Good. So it's very broad. You're gonna have to go narrow. You're gonna have to go more narrow. Like, you know, those are feelings you have but you have interests underneath that. You know, painting is creative. Being an entrepreneur and coming up with business ideas is creative, like there's a lot of different versions. You're gonna have to go to your point lower. You know, like I also like helping people and being creative but I manifested that into a wine business, into a client service business, into content. You're gonna have to go lower. Cool. Awesome. Can I come up too? Yeah, yeah, come up.

53:59Hey guys, Michael Lotto. How are you? Queensland Runcorn. How are you? That's my run-con people. Anyways, um... There's none here? That was devastating. Sorry, love you, girl. Question. What are your top five tips for students fresh after graduating high school? Top five advice for what, brother? For graduating high school. Top five tips for graduating high school? No, sorry. Fresh after graduating high school. Got it. Well, I mean, I think number one through five has to be self-awareness. So instead of giving you something generic, which is what the mercy is for me when I'm putting out content.

54:35Let's go different. What are you actually asking me? Well, not on script but... Yeah, fuck your script. Yeah, there we go. What are you trying to figure out? What I'm asking is what self-drive should I have when I'm very out of school? Where should I do? What should I go? What if I have no plans for after what I do? What do you want? Something out of the box. What the fuck? Play with me here. like those are your regurgitating thesis like play with me here a little bit like what do you like? The bloke from the start buying and selling on Amazon I wouldn't mind getting into that That's good Yep Do that Okay sweet You know what I mean though bro like what I'm outrageously passionate about is you're part of a generation like yesterday some kid in Sydney's like bro how do I get out of the rat race?

55:27he's 16. I'm like, I'm like, bro, you're not in the rat race. You know, like something outside of the box, that's theory, right? That's like jargon. Like to me, it's like, go basic. Like if you enjoy, look, you're talking to somebody, this last week, I was in Chicago with my son and my best friend and some of the guys on my team and we were at this baseball card convention. It was the first time I did being a baseball card dealer in 25 years. I went to another dealer and bought a Wayne Gretzky rookie card for 200 bucks. I brought it to my table and priced it at 260 and it sold. The high that I got on that$60 flip is five trillion times much bigger of a high than the six figures I'll make to give this speech over this last hour.

56:18They're not even in the same fucking universe. I love that, right? That's what you need to figure out. If you're lucky enough to actually like buying stuff and flipping it on Amazon, that is a business that can get you to millions of dollars because it's so real. Go into that instead of posturing with something outside the box. Go in the fucking box and execute. Shut up. Got to get a photo at all, Gary. Sure.

56:51Hey Gary. What's up? Vish here. Vish. Big fan. Thank you. Now, this is a silly question. I'm new to this. I'm just getting my head around things. No problem. So, you know, I apologize for the ignorance here. Don't worry. But, so, I've just started getting into content because of you. Okay. It's only been the last couple of months. And I'm in the real estate and mortgage broking industry. Okay. So, we've opened our own company. I understand. And the real estate industry and mortgage broking, you know, interest rates and stuff, it's not really that sexy. No. So we've tried to make it sexy by combining it with my other passion, which is drinking fine rums.

57:30I'm very excited about what you're saying. I'm being dead serious. People buy homes or give business to people they associate with. I think a lot of you should be talking more about what your favorite footy team is, what kind of beverages you like, what kind of shows you watch on Stan and Netflix. people stay so narrow and professional when all the opportunity is going broader of your actual true self. If you're actually deeply passionate on single barrel and esoteric rums, that is a gateway drug for you to do mortgage and real estate business. I think it's a great idea. Okay, cool. So that answered my, so we've called our channel Rum and Real Estate.

58:10I fucking love it, bro. You know what's so amazing about this interaction? You're new, but your intuition is so on. It's from you. No, it's not from me, it's from you. Yeah, so no, because I was wondering, because we just don't have enough data to measure whether we're heading in the right direction. You have no data because you just fucking started. Exactly, so. Fuck data. Why don't you make fucking two years worth of content and then think about it. Here's the good news. If it's wrong, at least you drank a fuckload of good rum.

58:47And Gary, it will be super, I don't want to push my luck here, but if I can take a picture, that'd be amazing. I'm thrilled to do it. Thank you. Hi, Gary. Hey. My name's Arj. I own a recruitment agency in Thailand. Okay. We've been going for three years. Okay. I employ 10 people. Awesome. It's fucking hard work. Yes, I've heard. So my question is simple. You talk a lot about loving the process. Yes. How do I stay in love with the process? Either you adjust what you do day to day or you sell the company. That's the end goal to sell it. That's already the problem. Why? Because that's why people don't like their businesses.

59:24They build them to flip. Okay. I have no interest in ever selling any of my businesses. Now, it doesn't mean I'm right or wrong. It's why you're struggling. You don't love it. You want the money. Exactly. Bad. Yeah. I'm honest about it. It's true. I know. You could have lied and I still would have known you were lying. Yeah. Because of the way you asked the question. Yeah. I would argue that you're playing a game of holding your breath. So do what everybody does when they do a business they don't love. Hold your breath as long as you can and then fucking sell it. Or bring in a minority partner who fucking loves it and let them operate and let them earn from 10 % to 50 % over three years and then have an infrastructure where you're aligned but then always be prepared for her or him to say fuck you after six years because now they're the only ones doing it and they don't want to give you 50 cents of the dollar anymore but for you at least you extracted value over those six years and you're happy to sell it back to her or him at the end of that six years.

1:00:31Both of those are options. You get to pick. Okay, thanks. but this is why and that's great but this is why I want to talk about this for a second this is why I'm so passionate about people building a business around what they love because then you can play forever it may be a little slow when your business is around footy or the smurfs or root beer because it takes time but over time you could go like this versus like this and you're dealing with this and that's okay but you have to sell you have to give up leverage now you got it? I got it Or are you going to burn out? Yeah. You got it? Thanks, Gary.

1:01:10You got it, mate.

1:01:15Hey, Gary. Pleasure to meet you. Nice to meet you. My question, you talk a lot about just being yourself. Yes. And being 100 % aware of what you are capable of and what you're not capable of. But what is the objective bad qualities, I guess? What things should you seek to improve? Like, for example, I'm naturally an introvert. That's great. And so I'm not very good at selling, but obviously... So don't sell. Well, then... That's fine. You just need to hire somebody who can sell. Fair enough. I think... Bro, whatever you're inherently bad at, hire. Fair enough. When you were starting Wine Library...

1:01:59Yes. You were kind of paving your own way, obviously, for a while before you knew it'd even be successful. Well, I was in a unique situation because my dad had a liquor store and the reason I always tell kids to be patient was I spent 22 to 34 working six days a week, Monday through Saturday, 12 hours a day, built a business from three to 60 million and then left owning none of it and started my own life at 34. So you can imagine when a 26-year-old is worried about shit that I struggle with being overly empathetic so with Wine Library my mission was to actually give back to my parents for what they did for me by having me in the first place and then raising me.

1:02:42Did you know that what you were doing was going to work out? Yes because I'd already been good at baseball cards and lemonade and I knew I was good at selling. Right yeah okay. But here's an important part of the way you're asking the question. I thought there is no you know. I thought where I'm very fascinated how old are you? 19. This is my big fascination. I wish you knew that you could do nothing right literally make every wrong decision for the next 19 years of your life live a tired other life and still be young as fuck to go and win. Like debating with your own fucking head about what's right versus actually doing shit is the biggest reason that people fail.

1:03:31There's 80 year olds that are sitting here that are still debating.

1:03:37It's one big game of insecurity, bro.

1:03:43When am I wrong? When you're dead. Fair enough. Like, that's the beauty of the game. You don't get to be wrong until the end. You could spend the next 40 years of your life being super wrong and then at 59, fucker figure it out and have a 10 year run that made you right. Life is sports. Just because you're losing at halftime doesn't mean it's over. Like, I'm just so confused. You know how many 50, 60 year olds are here thinking they're wrapping it up when they're gonna live another 40 fucking years? The fuck are you wrapping up? I don't even get started. How many people under 30? Fuck you. You haven't even fucking gotten to the game yet.

1:04:30You understand? Yeah, definitely. The fuck are you thinking about at 19? Go do shit. Worrying about if you're wrong? For who? What are you fucking worried about if you're wrong? Your dad's fucking awesome. He's recording the whole fucking thing. It's not my dad. Whatever. Some weird... Look how awesome life is. Some weird bald dude is fucking recording the whole thing.

1:04:57You understand? Yeah. I want to know why the fuck you're worried about being wrong. For who? I think I look around and I guess it is a... That's already the start of a bad sentence. Yeah, I know. No, really. Don't look around. But I wonder though, like, what am I doing wrong if so many people my age are already 16? They're fucking full of shit, bro. They're better at acting than you are. But if they're actually making money, how are they faking it? Fuck money, bro. You think your buddy that you went to high school with that's flashing diamonds on Instagram's so fucking lucky? Get FOMO out of your system.

1:05:41Their life has nothing to do with you. The fuck does your buddy's life have to do with you? Nothing. Nothing. You understand? Yeah. Do you know that when I was 26 years old, I was ringing up my friends' bottles of champagne at the liquor store, then putting it into a box and carrying it to their car and putting it into their car for the party they were going in at night? In that scene, all of you would have thought one person was winning and one person was losing. You would have been fucking wrong. I was 26. You're 19. Stop worrying about your buddies. Stop fucking scrolling through a feed and wishing you were something you're not.

1:06:22Start focusing on what you actually are. cool cool thank you Gary

1:06:35hey Gary how are you pretty good how are you uncomfortably good um my name's Peter I'm 14 years old good and I just want to say you're a fucking legend I love you thanks Peter um So my question is, I run a small Shopify dropshipping store. I like it. And I just want to know because I don't have much time. I have school on my hands. Of course. My mom makes me do extracurricular activities.

1:07:05And I just want to know how to get the most out of the time that I have. You know, the only thing you can do in that framework is audit the free time you actually have. Right? and more importantly, well how many hours are you putting into it on a normal day or weekend? I try to do like two hours per weekday. Dude, that's a lot. Like honestly, I wouldn't over cripple yourself. You're learning a ton. It's great. It's, you know, you must be laughing when I'm telling 38 year olds they're young. You're fucking a fetus. You know, like. So I think that, I think that you're in a great spot. Let me give you a really good piece of advice.

1:07:45I genuinely think the number one thing I would tell you is to enjoy the extracurricular activities and the vacation that you have in front of you over the next eight years because when shit gets real, it gets real and there's no going back to dumbed down time. I would weirdly enjoy this. You know what I mean? Don't stress that you need to build a million dollar drop shipping Shopify business. Learn your craft, get good, but also enjoy this part of it as well because 99.9 % of this room would go back to 14. Oh, so can I take a photo with you? You can.

1:08:29How are you? Good, Gary. How are you doing, man? Good. Your son's awesome. Yes.

1:08:36Good job, Peter. Nice hair. Gary, my name is Julio De Lafitte. I have had an incredible journey. I made a lot of money very early, able to build great things work with amazing people and i knew nothing about you nothing until two months ago okay i have quite a few people here that are my friends and they said jules you've got to come and meet gary okay so i did thank you man your philosophy is unreal thank you jules the philosophy that you're bringing like this is the i can see the consistency you started the thing saying i am consistent as far i am i love it now so i'm in my early 3050s, cool.

1:09:15I made a lot of money in the old world. Okay. I have no idea of the new world. The good news is it maps very similarly. All you have to do is get educated on commodity information. The skill sets are the same. You just have to understand the new framework and that information is free and it's a commodity. How do I, is there a place I can go to really fast track that? Yes. First of all, fuck fast track. Okay, fuck that. But there's definitely a place. You can write it down. You ready? Yep. I'll spell it. Go. G-O-O-G-L-E. I love you, man. It's fucking free. Literally, no matter what you're, right?

1:10:00You've been listening. You're like, how, literally, go home. How do I produce content for LinkedIn? Enter, free. How do I do influencer marketing for my caviar business? Enter, free. how do I do a podcast how do I make a podcast how do I upload my podcast to iTunes enter free that's it man I want to acknowledge my friends they're all sitting at the back they're all 30 year olds or so 25 to 30 and they are teaching me so much just the philosophy that you are putting inside of these kids heads keep it up brother thank you so much Jules come on up

1:10:44Hi. What's up Gary? My name is Elise Graze. Hey Elise. Thanks so much for coming out to Australia. Thank you. I'm sure a lot of people here are so, so grateful that you've come out. Thank you. I've been watching you since 2016. I started a media company, shelved it because I wasn't loving it. Like you said, you've got to love it. I wanted to can it before I grew into a beast that I hated. and more recently I've had a thinking, I love people, I love talking to people, I love learning from especially multi-millionaires and billionaires because they're on another level. So I started a podcast, I've interviewed one local entrepreneur, Philip DiBella, he's amazing and I would like to ask you if you'd be a guest on my podcast.

1:11:26Before you shoot me down because I've only had one interview, I want to say that I like the Tilly bag. Awesome. Good.

1:11:36Thank you. You're welcome. Just email me. So I'll just finish by saying I wanted to ask you as a little fish to show people that you just have to ask sometimes and we're doing it. So that's awesome. Thank you. You're welcome. Can I come grab a snap with you before I take off? Listen, now you're fucking pushing it. Okay, okay. I'll leave it to the podcast. There we go. Thanks, Gary. You're welcome. Hey, everybody. If you enjoyed this podcast, please go back and look at the prior episodes. they're loaded. I appreciate your attention and thanks for being part of this journey. See you later.

From the publisher

This episode of the GaryVee Audio Experience is a throwback to a keynote I gave in Brisbane, Australia in August 2019. I discuss the importance of failure and why trying new sh*t at any age is always a good idea. In this episode you'll learn:

  • Why TikTok and LinkedIn Content is the #1 Way to Grow Your Business in 2026
  • How to Juggle Multiple Interests by tuning out the noise
  • Why Loving Your Game is Important for the Longevity of Success

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