Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight

0:00The most underpriced attention right now is many places. First of all, every social media platform can be underpriced if you're great at it. If you're great at Snapchat Spotlight, if you're great at Twitter, if you're great at Instagram, if you're great at the skill, well then everything's underpriced in general, in social. But specifically, Substack, the supply and demand is real there. I like Snapchat Spotlight. That's Snapchat's TikTok. Live shopping. Brother, live shopping, man. Jesus Christ. I don't know how much more I can say it. Live shopping is astonishing. So many people here are trying to become the next Logan Paul or Alex Earl, like, you know, trying to be an influencer to get brand deals and start brands.

0:37Meanwhile, they would actually make money by being an affiliate on TikTok. Please, please, please look up what TikTok affiliate is. It's a huge opportunity. This is the Gary Vee Audio Experience. I hope everybody's having a wonderful day. 103T with Gary. Thank you, I like this hat too. This hat is fire. Thank you for being here. Blackjack says, how many pull-ups could you do? probably a lot now. I mean, I haven't done pull-ups in a very long time, but I was heavier and dramatically less strong when I was doing six, seven, probably 25. I feel, yeah, yeah. I'm stronger than you think. I'm like doing, I'm doing 70s now on bench.

1:17Like, Mike's got me like, I'm sneaky. I get that it's not obvious visually, but I'm a little sneaky, and I've got that kind of like old man strength now brewing, and a little bit of that Eastern European Russian thing going on, so I'm not bad. Hope everybody's super well. Trahan says, ooh, he did not like the hat as much. That's fine. This is what's beautiful about life. One man's treasure is another man's junk. I think it's the other way around, but nonetheless, let's get into the episode. Who wins in a fight, motivated monster or kind warrior? Who wins in a fight? Friends, if you don't know this, this is the Pokemon Marvel world I'm building called VFriends.

1:56please check that out, VeeFriends. You know, at VeeFriends, follow them on TikTok everywhere else or VeeFriends.com slash comics. Kind Warrior versus Motivated Monster. Listen, you know I love kindness and I think kindness over everything. But the Motivated Monster's a beast and when you're motivated and you're a monster, it's tough. I'm gonna go with, I'm gonna go with Kind Warrior. I think someone who's kind but is also a gangster You guys know this, it's me. I'm the kind warrior. Matt, you already know this already? I figured up on it, yeah. I'm the kind warrior, I'm incredibly nice, but I will take that sword and shield and I will use it and I will use it and I will never use it inappropriately, but don't put baby in the corner, right?

2:47It will come out. And sometimes, as you know, we're living through it right now, Matthew doesn't have this context, you four do. I'm in a different zone in 2026. I called the AJ yesterday, my brother, and asked him what Jerry Rice's best season statistically was, randomly as my opening question to him. He said 95, 1 ,800 yards, 15, crazy year. And I said 2026 might end up being my entrepreneurial best year. I feel like I've accomplished more in the first 14 days of this year, and it really started in the fifth because it was still the holidays. I feel like I've accomplished more in nine days. Eight official business days.

3:23this is the seven official business days. It's Wednesday morning. I've got real clarity and I'm focused. So I'm in my season. Anyway, Kind Warrior beats the motivated monster. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Who wins in a debate? This is Decisive Duck versus Gary Vee. Who wins in a debate? Decisive Duck or Gary Vee? Gary Vee for sure. I'm incredibly good at debating. Obviously Gary B is based on me. Decisiveness is wonderful, but sometimes it's too rigid.

3:59And in a debate, you need to be fluid. You need to have conviction. If you put up conviction, cockroach, or adaptable alien, then I might have had some things to think about. But Gary B wins this one. Gary, B-E-E. Gary, question on what you said at the top there. Why do you feel like this has been such a strong start to your year? because of this. I did it. This is unheard of. I had this little pad during the holidays and I just started to lay out. I know you guys can't see this, which is good because it's top secret. I normally am osmosis. I go with the flow. I'm culture. I'm serendipity. You know, knock down what's in front of me.

4:40But one of my weaknesses at times, it's been a gift. I built a huge thing with it. I'm fluid. But at times, I do need a little bit more strategy, structure, roadmap, make a map, a little bit more of that school, organizational shit. I've come into this year with a massive motto, attentionality and impact. I want attentionality. I've mapped all my companies. I have millions of them. I've mapped out my top 100 executives. I'm gonna give them very clear, here are the three or four things. Here's how I'm gonna measure. I have historically valued employees around me on loyalty, on longevity, on vibes, good people you know, family, business, I love it but I will say that this year, not always but this year I feel like I change my tune a lot you know, some years it's honey, some years it's empire but this year more than ever I'm holding people accountable for impact you know, just being a warm body is not gonna cut it we're in a new era of competition in business.

5:45We've got the 996 movement in China. We've got a lot of companies going the wrong way. I think over coddling. You gotta find that middle and I would argue I'm middle aggressive this year and so you know the eyes emoji, like the two I's. I've been like sending that to my inner circle a little bit. It stands for I and I. Attentionality and impact. And I think my winners, my A plus, my A, my A minus, my B plus, even my B players, whatever that means subjectively, in all my orgs, and I have seven to 10 meaningful companies, I've got three, four thousand employees, I've got half a billion dollars in revenue.

6:25Literally my companies this year will do 600 million, like we're big now, like it's not like ha ha ha. I think my, by the way, even my, let me say it a different way, I think every employee appreciates more clarity on like who, what needs to be accomplished and how they're gonna be judged even though that judgment may be subjective. In Team Gary, all of you, like Raghav and Norea's, subjective judgment matters. I have confidence because I've been around them for 13, 14 years combined and I feel like they have better candor skills than I do which I think will service you guys while I'm trying to get better at that.

7:00So I think I'm having a great year because I have very significant clarity of what I want my 10 companies to do and what I want. right now I'm working on the 50 employees that I have across all companies that are kind of floating mainly because they're family. You know? Tyler Schmidt floated for a lot of years. Nick Dio's floating. I've got weapons, teammates, homies that can do shit. I owe them. I'm not mad at them. I'm excited. I owe them, you know, attentionality. Like I want you to do this, this and this. I want you to do this for Fly Fish Club. I want you to do this for V Friends. I want you to do this for the Five's Pickleball.

7:38I want you to do this for seller text. Like, I want you to do this for VaynerX. So I'm excited. I have clarity and focus at a level that I don't think I've had in a little while. And Josh, I've always got delegation. Josh says, Josh Relick says delegation. I always have delegation. I don't think there's been enough, it's been too macro. It's like go make magic happen. Or like we're doing this. It hasn't been this refined. So I'm excited about it. Next. Gary, you mentioned the workout routine just quickly. How has that helped you with clarity or? Zero. Zero, Matthew. On the record, everyone, I am one of the humans on earth that has got no clarity, no mental, no, what is that?

8:20Like a rudder's high. I get nothing mentally from working out. Straight up. You may say like, you don't get it, Gary. I do get it. I know my life up to 38. I know my life now. That's not what I get it for. Zero. Now, I'm dramatically healthier. My leg muscles in my 80s are gonna stop me from falling and I'm gonna live longer. Big one for me. Everybody, I could not, you know those big jack dudes that have like fucking twig legs? I worry for them. I worry for them because when you're in your 70s, 80s, 90s, one of the main reasons people's life gets cut short is a fall. Falls come from lack of strength in your lower body.

9:01I'm very bullish on people building up their lower body I'm so happy I've done that in fact I've diagnosed something recently I've talked about my glute med has been dead on my left side we're going through physical therapy to reactivate it mind muscle but a much stronger which is huge muscle matters it gets harder as you get older to build it so I'm happy about that my eating habits are better my weight's better so there's a lot of benefits but from a clarity mental thing zero but many people get a ton from it. I just don't. Clark, New Jersey, what's good? Jay Carlin, what's good? United Grid League, good to see you.

9:40Everybody, thank you for being here. A little love for the chat right now. Let me say hello. Matt and Misty, hello. Square Shouties, Florida in the building. Everything, Michelle, good to see you. Uribe, always good to see you. Uribe, you need to double down on your VFriends collecting. Uribe, do you see what's been going on the last two weeks? The NFTs, the trading cards, and the cop. Courtney, I don't know if you're busy with the Twitch stuff, but we're hot. We're hot. The comics are hot. The pins are hot. The trading card. eBay is insane. If you go to eBay and check out VFriends, you'll be blown away.

10:09Yesterday alone, hundreds it looked like. I mean, I was scrolling forever. Maybe not or close to like, and the NFTs are ripping hot. Ripping hot. So anyway, excited. Estate sales are always good. Jem McKay, Chris Ferguson, Riggs, good to see you. Thank you for joining. Tovas, George, thank you for, Houston's in the building from Organically Over 4. Dana B., good to see you. Serena, great to see you Chris Voigt-Juggling, great to see you I get it Chris, I understand Darth Nader, great to see you Tom, Teejra, what's up my man Atlanta's in the building with Q South Jersey, everybody, actually all of you right now, all 900 of you in the chat, all of you, in the chat what state or country do you live in let's do a little geography alright, let's keep it going, ask your questions G, you've been bullish on collectibles for some time now I'm curious, what's the biggest mistake a brand you've seen make or that you've personally made with implementing collectibles strategy?

11:06A brand, not humans collecting. Brands a lot of times over produce the collectible, right? So like, let me make up an example. Pop Tarts is like, oh, we heard Gary Vee, or like, it's not even from me. They're like, we're gonna do a collectible. We're gonna do a SpongeBob collectible. But they just produce like a SpongeBob toy to put in the Pop-Tarts and they're all the same and there's no Chase and there's eight million SpongeBob toys in the box and it's not a collectible. It's just a little tchotchka inside. There's a difference between a tchotchka inside and a collectible strategy, got it? Or they do something that's not achievable.

11:43They put the, look for the one gold, they do Willy Wonka, look for the one golden SpongeBob. But all of us are like, we're not gonna be the one that gets the one. No, you need tiers, right? You know, seven different SpongeBob toys. Here's the basic one. There's 50 ,000 of the black version. There's 10 ,000 of the red version. There's 5 ,000 of the green version. There's only 25 golds, you know, five silvers. Like, they don't have collectible strategy. And they pick the wrong IP. They go with something that's just fly by night, right? Like, LeBouBou's amazing. I aspire for VFriends to have a LeBouBou moment.

12:19But we don't know if LeBouBou is gonna be Beanie Babies or if LeBouBou is going to be, you know, Mickey Mouse. or Hello Kitty. So you've got to be really thoughtful about are you following a trend and do you have strategy or are you building something that really has a huge community and you have a strong collectible strategy and in today's world, how do you extend the collectible? I'm just playing now. That's SpongeBob toy. Is it also got an NFC chip so that kids can put their iPad on it and it plays SpongeBob eating a Pop-Tart. How do you extend the story? How do you launch it? Are you doing live on TikTok, right?

12:57Do you use influencers? Do you have a Twitch streamer running with it the whole time? Do you do podcasts about, like, all of it, man. It's hard out here for a pimp and a marketer, you know? And so, you know, it's hard out here for a marketer. Are there industries where it's particularly fruitful for collectibles or on the flip side, industries where you probably shy away? Yeah, I mean, anything B2C, you know, business to consumer, B2B, a little harder, but anything that sells something has a collectible opportunity. If you're selling pants, you could. I always think about the belt. I'm very fascinated by creating a collectible that you can hang on your belt.

13:40You know, like the boo-boos on the handbag. I've been thinking about Vee Friends that clip to your belt buckle and drag down. If you sell Levi's, should have a serious collectible strategy. Any food. Like if you go into a supermarket or a Walmart and you go down the food aisle and it's a packaged product, all of them should do it. Obviously a lot of this started with cereal and then it was in trading cards and hostess cupcakes in the 70s. And by the way, Pop-Tarts I probably brought up because I think I'm right about this. I think Doug or Strudels or something, like Doug from Nickelodeon's Rookie Card, like first time ever on a card, was in like a frozen food box.

14:18So that kind of stuff just is awesome. Cracker Jacks, great call, Chef Lizette. Oh, you were gonna say it too? Treen, you and Chef Lizette are like, you and Chef Lizette are like one. Yeah, yeah. Let's keep it going. That was my first collectible toy. Yeah, of course, Cracker Jacks is epic. Bee Friends is a good example of this, but how do you see physical collectibles and digital collectibles revolving together? Fidgital's real. Physical and digital, brands are gonna have to be both. NFTs, AR and VR are coming. the digital AI, the digital movement's coming harder, not softer. And so, but with the digital explosion, the old world, like going to Dave and Buster's and like getting a little toy, the old world matters as much.

15:02It's a barbell effect. You want to be the most analog and the most digital and most people are in between. So that's the game. And Stephen Cook says not a fan of digital yet he's watching this right now on TikTok Live. People are fans of digital. In fact, your actions show that you love digital. You love to say you don't like digital because that's like the trend or you've got some sort of theory of like it's bad for you. Everything's bad for you if you don't know how to manage it. Life's about discipline. Everything's bad. A butter knife is bad. If I wasn't disciplined and I was psycho and I took a butter knife and I stabbed you, then a butter knife is bad.

15:40Sugar's bad if you don't know how to, diabetes is a problem. Sugar's bad. Alcohol. Is a nice glass of white wine a nice addition to a beautiful meal? Yes. Is drinking two bottles of cheap wine a night to pass out bad? Yes. My friends, digital is bad if you're not disciplined.

16:05Accountability. Stop pointing fingers. Start pointing thumbs. Everything is bad. Everything is bad if you don't know how to handle it. Money's bad. Do you know that lotto winners often end up with no money? You don't play the lotto unless you're into that mindset and then when you miraculously win, you blow it. Like this is just life y 'all. Life, all right, enough of our, let's get questions from the chat team. Everybody, let's blitz this right now. Everybody ask your question, what your question is in detail. What your question is in detail.

16:46If you've got a question, just ask your question in the chat. Use five question marks. I'm just going to thank people in the chat. I need somebody to scroll the chat a little bit. I see you're trying to figure out what the questions are. Let me just thank people for joining while the team looks for their questions. Ozark, good to see you. Rondon, team, you've got a minute. I'm just going to go real nice here. Onik, good to see you. Sublime Bones, Melissa, thank you for joining. Kuchu, thank you for joining. Lady Essex, Yosan, Val Marcel, thank you for joining. Kevin K, 8224. Poncho, Tammy, Ken Lee, thank you for joining.

17:19Anaya, Claudia Silva, Lauren, Adam, Omar, Patrick, RandomlyMe, Tone, thank you for joining. Dee's Profit Pass, thank you for joining so much. Fix the chat, everybody. Jess Flores, thank you for joining. Kenz, Suku, Lee Dooster, thank you for joining. Migs, good to see you in the chat. Shines, good to see you. Morning, morning, morning. Let's go, Joe. Chris Creates, great to see you. Erica Makes, James H, thank you for joining. Sarah, do we have anything pinned in the chat? We can. Yeah, what do you got? We did a meeting email. Alright, questions? Somebody have something? Matthew? Question Gary, Steve had a question.

17:57He's got a couple kids who's curious how he should balance screen time, social media, education, creativity. Yes, listen, I love talking about parenting in the macro. I hate talking about parenting in the micro. I can't tell Steve what he thinks is right for, I'm not gonna make a subjective call and be like it's two hours a day or one hour a day. I think you have to watch children. I watch employees. Like you have to watch the world and you have to adjust to them. If you give your kid an iPad at five and they stay on it every minute of their waking hour, you're like okay, that's out of balance, right?

18:34You know, I think there's a real naivete from parents of where the world's going. Our kids are gonna live in glasses in an AR, VR environment when they're 20 years old, they're gonna live fully digital. It's gonna be digital primary and analog secondary. Today we live in a world that's kind of a mix. I would still say analog first. Raghav, how many hours in screen time do you think you're at? 10? 11? So you're primary, right? Yeah, and I think a lot of us are. And so one could argue we're actually primary, but nonetheless, I think every parent has to make their own decision, but every kid is gonna be different.

19:11there's a lot of kids that should be spending more time on digital because they're gonna be completely incapable of competing when they're older and it's gonna be nice that they climbed a tree but like fuck life on the flip side there's other kids that are overly addicted overly stimulated and by the way there's there's seasons in life one thing we should be talking about more is seasons i think we're not understanding winter spring fall and summer well enough it's kind of how i think about life it's kind of how i think about my year like right now as i just talked earlier, I'm fully intentional and very focused, right?

19:45Like very. But I have a funny feeling my team knows this. After we scratch that and I scratch that itch, we're going to be in a free for all creativity bubble, freedom world once I feel like, because that's just, I like to yin and yang. I like to yin and yang. I like to adjust. And I feel like people become too ideological and sit with one thing and they're like, this is the way it's supposed to be without adjusting to the reality. There are people of young kids right now and they're like, they're never gonna be on screen time. Meanwhile, when their kid's four, they might realize that their child has an insane IQ and needs deep stimulation from the things that the internet could teach that, like, you know, I don't know.

20:23I don't know. You know, I think homeschooling is really, oh, somebody just said, you influenced us to homeschool our kids. You know, first of all, it's humbling and I get it. Like, the education system that's in place, right now we have an issue. We have an education system in first world countries that are built to create conformed employees, which fucks up every kid that's deeply creative or deeply entrepreneurial. Anybody who wants to be an artist and paint all day or make music or build sculptures or anyone who wants to build businesses by seeing around corners, they despise it. Like I hated the authority of memorizing.

21:03Like I understood it quick. Like anybody in the 80s and 90s, I didn't think I was dumb, but I was like, oh that wasn't for me. Now I'm like I was a fucking G. I knew it. I knew the gig was up. Fourth grade. Like a fucking gangster. I walked I got straight A's in first, second and third grade. I beat I already talked about this I connected with him on LinkedIn. I beat Michael Wong in flashcards in third grade. Upset like greatest upset of all time. It's not Villanova Georgetown. It's not Buster Douglas Mike Tyson. It's not USA 1980 beating the Soviet Union in the Olympics. It is Gary Vaynerchuk beating Michael Wong in Martin Luther King Elementary School in Edison, New Jersey in flashcards.

21:40And here's why. Let me tell you how I beat him. It was multiple, you know flashcards, we would always pick a number? It was seven. And I was so obsessed with football, I already knew seven, 14, 21, 28, 35, 42. So I was seven and nobody could beat me on seven. Because I was a football maniac. Right? Kale Benjamin says, Gary V's falloff needs to be studied. That's like the comment of the day. I appreciate that, Kale. I appreciate that and I'm sending you incredible love and empathy, like the concept of being a human that needs to put that into the chat. Like my heart goes out to you heavy. I have so much love for you and I'm sad that you're so broken inside.

22:30You know, sucks. But we'll get you there. We'll get you there. I love you, Kale, for real. All right, let's keep it going. From the chat, we got thoughts on AI in school. I use it at work often, but it feels like kids are taught AI is bad. Yeah, I think it's another example. It's another example of the school system not getting it. Like, sorry, school, that the days of memorizing shit for a week and then regurgitating it on paper has lost its value. Sorry. Sorry.

23:10It was fucking garbage the whole time. It was garbage the whole time. My brother got great grades. And when he got older, he started to explain, because I was like fascinated, like how do you get grades? Like I was, for me it was like what people want from me, like how do you make money, how do you get happy? I was like how do you get good grades? He's like, I just, and then like, but he's like, but then I forget. He's like, I don't remember shit. My daughter's way better than AJ. She's killing it. And she's already talking about it. She's like, and she's such a conformist, she shit on me when I showed her chat GP3 years ago.

23:46She's like, that is the world. She uses it every second. So sorry, school, that the world is the world. But what do I think? I think it sucks. I think it's sad. And I think these teachers and principals and superintendents should be embarrassed and should be ashamed of themselves that they're holding up their ideology because they care about the money they make or the laziness they have that they're deploying this on our children because they give no actual fucks about if a child's going to be successful or happy or not. The system. The individual teachers are the best. Like, it's stunning. My sister was a teacher.

24:26Like, it's stunning how much these teachers care. The teacher can't control the system. The teacher can't control the system. This is on the school boards, principals, superintendents. I don't fucking know how that bullshit system works. But they should be fucking ashamed of themselves because they give no fucks about our children if they are banning AI. You fucking idiots.

24:54Gary, Mary has a content question. If she can't share client details, is more sensitive or quits the best. I can't do that either. Matthew. I can't share shit. What do I do? I go macro, I level it up. I go, make pretend you're a pretzel company. Make pretend, you know, if you're a lawyer, make pretend you have this case that's kind, you go generic, you level it up, you vanilla it up. You can't go into detail. Got it? Everybody, if you can't share stuff in your content, there is a level of vanilla. You can go higher. Right? You can go higher. You know? What's the most underpriced attention right now?

25:37Silver, many places. I think Substack is one place of underpriced. First of all, every social media platform can be underpriced if you're great at it. If you're great at Snapchat Spotlight, if you're great at Twitter, if you're great at Instagram, if you're great at the skill, why I wrote day trading attention, well then everything's underpriced in general, in social. But specifically, we're like, can you be average and get a huge amount of attention? Substack, the supply and demand is real there. I like Snapchat Spotlight. Very big on Snapchat Spotlight. That's Snapchat's TikTok and Instagram feed within Snap.