Your Laziness is Trying to Tell You Something.

0:01This is the Gary Vee Audio Experience. Hey everybody, welcome to a very special episode of the podcast. My friend Jimmy is here. We've met for a hundredth of a second, so we're going right into this because I'm excited about this. Jimmy, I think this will be really fun for everybody. Please tell everybody why the fuck you are here. And more importantly, actually, what I'm actually asking, Jimmy, is how did you get here? Remind everybody on the opportunity. I answered the The giveaway that you had on the text platform Went on to Twitter Used the hashtag Explained I think there was a little bit about Why do you want to be on the podcast I got a question on the Ask Gary Vee show Three years ago Been doing a little bit of stuff But not really going hard at it Like I should be And I just put my story out there a little bit?

0:57Let me frame it up because I'm going to let you take over from here. Everybody who's listening, the reason this podcast is fun for me is obviously I've started doing a lot of text messaging on this platform called Community that I'm using and a couple things. One, yes, it's me. Every single text, every single time you get a reply, it's always me. I believe you. Thank you. That's why I'm using audio and video. So for everybody who's wondering, it's always me. Obviously, I'm putting out stuff every day, every other day, every couple days, but what I'm obsessed with is if I'm gonna put out, hey, watch DRock's new movie, or hey, sign up for Wine Text, if I'm gonna be in the right hook on a text, I think unlike social, I need to be very careful there.

1:38You know, it's a very special place, your phone numbers. So I'm obsessed with bringing value. So I've decided that for everybody who's signed up for my text messaging platform, it's gonna be the place where I create access. Five minute FaceTimes, flying people in, we have the group, have we aired the one with the three people that won the last thing? Not yet. So by the time you listen to this, you've already heard the podcast with the three people that were chosen. Now Jimmy's here, he was chosen. I'm gonna continue to use that platform as a way to get the ultimate thing. In a world where I put out all my content for free, the only thing left is time with me.

2:13And I've decided to make my texting the most important, like a really important platform. I'm gonna use that platform as really the place to get to me.

2:28So I pushed out a thing, I always like to put it on Twitter because it's easy for me to find, it's fun to watch it get trending, and it's been a lot of fun, and I know a lot of you have done that. This one was to be a podcast guest, tell me why you should, many catch my eye, many are worth it, and then serendipity and luck and life takes over, and that's how we got Jimmy here. So Jimmy, before you tell us more about you, and then the rest of the floor is gonna be yours. You're gonna ask questions and I'm gonna answer them. But before we get that, you're on my text platform. A, answer a couple questions.

2:59How long have you been consuming my content? Listen to the heartbeat. Chevy is called the heartbeat of America for a reason. With SUVs made to move with your rhythm. The versatile Equinox tackles your entire day. The spacious Traverse fits your crew and your whole weekend. And tracks bring style with value you can count on. All infused with tech that has your back So your drive always hits the right chord Chevrolet, together let's drive Almost as long as you've been putting it out From a bit, so 09 09, so when I kind of started making business When's the first time you saw me? I went into this for about 45 minutes the other day to try to figure it out The first, the oldest video that I can remember seeing of you was a video that you did with Chris Perillo around 2009.

3:55When I was live with him on Ustream. Yeah. So I remember... Ready for this? Talk about doing things for free. Chris Perillo had a huge Ustream show. I believed in live. Yeah. And he was an awesome dude, really in the tech culture. I'd really gone headfirst. Dignation and Kevin Rose and those guys. Perillo, Leo Laporte, that whole scene. And I struggled. I didn't struggle. I didn't struggle with you my it's funny because I laugh everyone else everyone in my inner circle struggled with you like you know my a little bit of my family my dad was like this guy's full of shit he's trying to sell books he's trying to you know you know um and I was like man it just makes a lot of sense you know and and um I was just getting out of a business that I was in for a long time and so I was burnt out with that so it wasn't using it for that but I was doing It just clicked for you, right?

4:50Right. And you were into the tech scene? Because to know Perillo's Ustream back then, what people don't understand about - I just liked Perillo. He's awesome, he's super fun to like. I just liked Chris. But were you techie at that point? Did you know what Twitter was? Yes. You have to understand, Jimmy, you may take this for granted, a lot of people didn't. People didn't know Ustream existed. People didn't know Twitter existed. Yeah, I was working for Texas Roadhouse in 2009, 2010. went to the manager said hey you know if I could I could run a little bit of social the Twitter for the restaurant they had to like email corporate and approval and like what's Twitter yeah and you know yeah and and I ended up doing it long story short if I could tell it for like 40 seconds like this was probably 2011 2012 I was working I don't want to mention any names because I don't want to throw throw the company under the bus I was working at a shitty company shitty the good company but ran by shitty people okay got it um long story short they serve coffee and donuts jimmy i like you already keep going they uh so basically i'm sorry i'm just kind of nervous don't be nervous basically i had a customer come in i was running social for the company and i knew about the location this was 2010 keep going and i knew about location search on twitter used to search our location for dunkin donuts literally found a customer that had a bad experience.

6:17That's exactly what you said. I mean, when I was learning your stuff, when I was learning your stuff, it was I drove the wine to the customer from Wine Library. Reached out to this lady on Twitter that said she had a really bad experience. I said, I'm the manager at the store. Where you came, come in. Your breakfast is on me tomorrow. I just want to show we're sorry. I literally gave this lady a sandwich and a coffee and I thought the owners were going to fire me. Wow. Like they were, they were so pissed that I gave this lady something for free. That's wild. Like, and you know, and long story short, I didn't run social anymore for the restaurant.

6:56And it was just, you know, I just knew of it. I just knew it was a thing. It was, I think a little bit after that you came out, it may have been around that time you came out with like, thank you economy. And it was like, man, this shit just makes sense. Like, this is how a business should be ran. A hundred thousand percent. We're still not there, Jimmy. I don't think the world had the infrastructure to even really run it like that at scale, you know? Let's bounce around. This is fun. Let's go back to the present real quick. You see the text. You do your thing. How do you find out that you won?

7:37Oh, the... Yeah. So I literally fell asleep. This is better than I could have imagined. That was literally my dream beginning to ascend. It was one of those things like, I mean, you guys know like when you enter a contest, you know, five minutes goes by and you're like, I ain't gonna fricking win. There's like 4 ,000 people enter, you know? And I'm sitting there and I was just on like Instagram and Twitter and went back to Twitter. I was looking at, you know, and you know, all the tweets are like, oh, Gary fell asleep on us and this and that, you know? And I'm sitting there watching like, I don't know.

8:07Oh, right, that one I think I had to go to some meetings, right, so I was a little behind. Yeah, I think it was a little delayed. One of them was. I was literally laying in bed, I was watching. Where do you live? Alabama. Go ahead, keep going. I was watching Leon Lush or something on YouTube, and I fell asleep. And I did the math the next morning when I figured out when you announced it. I woke up, looked at my phone, and I had like 100 at replies on Twitter. And I'm like, what the hell is with my Twitter account? And I looked, and it was some random chick, The first one I saw was from a random girl, and she was like, you realize you won, right?

8:40And I'm like, what? That was the first tweet you saw. Yeah. That's awesome. You realize you won, right? So I woke up my girlfriend, told her, and she was like, no, you didn't. And I'm like, I swear to God. And so, of course, the entire morning, we're at the apartment, and Twitter's going off, and at replies, and I'm at replying to everyone. And she's like, okay, okay, I get it. You won, whatever. I still got to go to work. She's like, I didn't win, I gotta go to work. So yeah, you know, and so that was it. Yeah. I love it. Couple things and then let's go into some questions and let's banter a little bit.

9:16Okay. Does your whole inner circle still fucking hate me or have some thawed out over the last decade? Damn it. No, no, no, no, most of them are cool. Got it, most have thawed out. I have a few friends in Alabama that are a little on the religious side. So is that the cursing? Yeah. I respect that. I don't care, I mean, I grew up in the Northeast, so.

9:39But most of my family, I think, is on board. I think my dad understands, but my dad - Has a cynical undertone? He just likes giving me shit. Like, if I, honestly - No matter what. If I bring up Gary Vee, it's like, oh, oh, you know. What's your dad's name? James. James. Same name. I think we have to get James on the podcast next. there's a substantial chance that james will be in the contest in a year jimmy so what are you up to now uh i work uh full-time as an uber and lyft driver love it yeah how's it going it's it's okay it's it's has it gotten tougher as supply and demand has shaked out yeah summer comes in teachers do it teachers fall off i see students come back on it do you love it do you love the autonomy i i love the flexibility um it's um it's a struggle at times it can be a struggle like any job right you're putting yep wearing hair in the car what are you doing what are you listening to podcasts not really you're trying to put music for the guest the no okay the only reason honestly is because i don't have like uh what do you call it spotify or whatever in my car got it so sometimes I'll listen to Apple Music, but like on podcasts, but every time something comes in on my phone.

10:55So what do you listen to? I've actually been really fascinated by this. What do you mean? Well, I always think about like - Like music? Yeah, I always think about like what - I listen to everything. I mean, I grew up a DJ. Are you listening to music while you're driving or sports radio or - Usually terrestrial radio. Yeah, because I don't have XM or anything. I got it, I got it. Believe it or not, I still listen to CDs sometimes in my car. Well, I believe you. It's very easy to believe. If content consumption is completely predicated on the distribution of your car. But I mean, I listen to that.

11:23If you have a CD player in your car, do you garage, actually this is a really funny question. Have you thought about garage selling and then like buying CDs for your car? Like this is one of the things I've been thinking a lot about, is like I'm being serious. Like I think about these arbitrages. You can buy a fuckload, you can buy a, I pass on them because it's a lot of like, there's not enough margin, but like over the last couple of trash talks, there's like massive CD collections you can buy for like 10 bucks. And like you could sell it for 100 on the bay if you had those kind of hours, which is why it's a good buy.

11:58But specifically for your life, that's like a real ARB. Yeah, but I don't like them enough though. You don't like music enough? I mean, I like music, I love music, but I like - You have your six things you like. Yeah, I probably wouldn't. You don't need to buy a Lionel Richie CD. Right, yeah, I do like Lionel Richie though. I love fucking Lionel Richie. That's so awesome, man. Don't wonder we're friends. I used to be a DJ. I heard that. Yeah, yeah. So I mean, I grew up with tons of music. Have you flipped? I know I've been pushing that so hard for two years. I flipped a little bit. How's that?

12:27Tell me about that. Because I love places like Bama and other places where I think there's real arbitrage. So the best, I've had small ones, but the best flip I have, because I know you like hearing these stories. Yeah, dude, you know me so well. You went right to what I wanted. I love you, Jimmy, go ahead. The best flip I had was one of those scientific calculators that I got at, I don't know, it wasn't a Goodwill, but it was some like a - Thrift store? Yeah, like a thrift store and like somewhere in the hood in Birmingham. And it was literally, there was no batteries in it. It was greasy, it was dirty, and they were selling it for like a buck.

13:01And like, I don't think they knew what it was. And I was like, well, I'll pick it up for a dollar. Did you know there was value in it? Or you were going on a hunch? I knew if it worked, it was worth more than a dollar. Fair enough, Jimmy. And so I was like, well, I'll buy it for a dollar. you know if anything i can sell it as broken for five bucks you know so i was like well i'll buy it for a buck and it sold i cleaned it up washed it you know put new batteries in it worked perfectly i sold it for like 70 bucks on ebay yeah why don't you do more flipping when you follow carefully like i always thought the uber lyft driver and flip combo combo was a monster was a fucking monster because you're naturally driving around anyway yeah plus you could pitch to your passengers if they have anything they want to get rid of you.

13:44Well that's taking it a little far Jimmy, but just being on the road at all times puts you in play to finding random closeouts from stores, rolling up on a garage sale. Do you just not like it or is it hard? Why don't you do more flipping is my question in a world where I think you could clean up because you have the knowledge. I don't know. I don't know exactly why it is. I mean, I'm ashamed to say I think a little bit of it might be laziness. I'm not super into this. But, um. Actually, can we stay on this? I don't know, I'm not super into that. Jimmy, I'm gonna lean into this because I wanna bring value to everybody listening.

14:17Yeah. I, this is gonna actually probably confuse some people. I actually don't spend a lot of time on laziness, right? Actually, if you think about it, I don't talk about it, right? You mean in your content? Yeah, by the way, my content is a manifestation of what's in my mind. So, not even in my own mind. When I hear that, I appreciate why you say it, but it's so funny. It's funny how that just went through my mind. I actually think being lazy is a good thing. Let me explain. This is gonna be an interesting moment. Yeah, no, you're freaking out, right? I was gonna say, isn't like stop watching Netflix kind of like related to the way you use it?

14:56Stop watching Netflix is under the context of stop using something to escape your real life if you don't realize you're trying to escape your real life. Don't use Netflix or watching the New York, let's get very much into clarification on this episode. I watch Jets for four hours on Sundays. I do that because it allows me to escape and it gives me balance to my insanity, but I don't watch the Jets on Sunday to get away from the fact that I hate my job and instead of doing something for my job, I'm gonna use this. because Netflix is a seven day a week thing. 2K and Fortnite is a seven day a week thing.

15:39And even sports, people that watch the Yankees and the Mets and the Knicks and the Jets the way I watch the Jets. That's why football worked for me, one day a week. Some people use entertainment as a reset and a balance to their other life, which is work, family. And then other people use escapism as a way to just get by because they hate their life and it's the way for them not to have to think about it, right? Laziness has my attention because I think if you're lazy, you're actually giving yourself an indication that you don't like it. So I think laziness is - And you don't like what? Whatever the task at hand.

16:20For you, you just prob, I, you'll appreciate this, and I think you can see it in Trash Talk, I mean, I'm never, D-Rock will tell you, who hangs out with me a lot, that between Trash Talk and the baseball card show in Chicago, he's never seen me happier. I get an incredible thrill, deep, inherent happiness from getting into a car on a 6 a.m. on a Saturday and going to find something to buy for three bucks and sell for a hundred. This is not about the cliche shit that people say in my comments of like, you didn't make that much money with the gas, you know, it's not all those things, I love it. School, I hate it.

16:57I am lazy around housework, around logistics. I think quote unquote laziness can have a more thoughtful conversation of actually, is it laziness or are you showing yourself that you don't like that thing and it becomes a mechanism to self-awareness. I think it's that. Me too. That you don't like that thing. Me too. I don't think you're lazy. And I think a little bit of the garage. You're not lazy. I think a little. I apologize, but I want to give you a compliment. You're driving around hardcore grinding. You're not lazy. You just don't get the same thrill or enjoyment. And I think a little bit of it is...

17:35Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show. But follow the podcast. It'll make my mom super happy. What it is, DRock, is I think we need to stop apologizing for being lazy. All of us. Which is probably subconsciously why I don't talk about it. and we need to use it as an indicator of I don't like that thing. This job, this relationship, this school, this startup and then use it as a starting point to try something else on the side that eventually can become your thing and you can stop doing that thing that you're quote unquote lazy on.

18:09So this may sound weird to you but I was just thinking of it as you were talking. I think a little bit of it too for me because I do like the flip stuff on eBay. I do enjoy it when I do it. I think a little bit of it for me is also the economics of it you know where i'm thinking like okay if i'm out doing this it's taking away from me doing that analytical side of me i like that prevents me from doing anything for four fucking years like the analytical side of me thinks like well if i'm garage selling from six to eight like how much could i have made with uber and left no no that's you know by the way that's exactly right right and then in the comments of this wherever that And I'm one of those cynical people.

18:52When you first got onto garage selling, I was like, yeah, but the gas and the eBay fees and this, the boxes, and my girlfriend's like, you ain't gonna store the shit here. Not that she would say that. Jimmy, I think you'll like this. And that makes sense to me. My dad did though when I was living at home. When I was living at home, my dad was like, you ain't keeping that shit in our garage. James is in the movie. I mean, this guy. I can't wait to meet him. Is he a Bama guy? Are you both the Obama guys? He rooted for, so 22nd story. My parents moved to Alabama. My dad got a job offer down there.

19:28He owned his own. Massachusetts. Okay. Are you a Patriots fan, Jimmy? I'm borderline. Like I'm a Pats fan because I grew up, but like a Pats fan. Right, you're not a real Pats fan. I honestly don't. Are you a real fan of anything? Probably the Red Sox and Bruins. Okay. Yeah. Yeah. But like Pats, I mean. It's not your passion. You're more of a baseball hockey guy. Like, I'll catch a game if it's on, but it's not right now. I don't care if they lose. I understand. Yeah. Like, I was probably... Like, Game 7 of the Stanley Cup this year broke your heart, but the Patriots losing the Eagles, not so much.

20:01Yeah. Like, I was actually... It's so funny because, like, I have this thing with, like, Gary buying the Jets. Literally every time the Jets are playing, like, I have this innate, like, yeah, I'm kind of a Jets fan. Well, Jimmy, this is the masterful thing I'm doing. I don't know if you know. Oh, I know. I'm literally gonna turn America into a collective monster Jet fandom by the time I buy it. So when I buy it, on day one, they become the most popular team in the league. I can see that. Dustin, you haven't been noticing? I love your face right now. You think I'm fooling around around here, Dustin?

20:32I've got everything figured out.

20:36I won't care. I'll pivot to the Knicks. If the Jets won back-to-back Super Bowls in four years, I probably will change the narrative to the Knicks. I'm about the thrill of the hunt, and I think them winning and becoming the kind of, listen to Patriots during Jimmy's dad's years for sure, and how old are you Jimmy? 37. So even a little bit of Jimmy, a little bit, like he's right on the cusp, like the Pats were real bad. I understand though, your underdog thing, it's like. The Red Sox especially. I understand that. You're 37, so you, you, what year? Oh I watched before. What year? I was born. No forget about before.

21:11Yeah, what year you were born? 82. Right, so you don't remember 86. No. Jimmy, you can't imagine. Oh, I know. Dustin, I don't know if you know this, like you probably don't, I mean all you non-sport, you three fucking guys, you non-sports fans, for everybody listening, the Red Sox were winning by two runs, or I'm trying to remember, it was two runs. Yeah, maybe one or two runs. In game six of the World Series, up three games to two here in New York, in the bottom of the ninth, two outs, nobody on. They're one out away from winning the World Series. The game is so over that the Mets in their stadium put on the Jumbotron, congratulations Boston Red Sox, 1986 world champions, and they lost that game.

21:54A single, another single, then another hit, and then this famous play for Bill Buckner, went under his, you know that play? That happened in that game, it was a wild pitch. I actually joke with people that Buckner didn't really lose the game, but it was. He did it, because of the, you know. So it's crazy. It was tied by then because of the wild pitch. Nonetheless, it is the most ridiculous thing that I've ever seen in sports to this day. It was over, over. I mean, listen, the Jets' Monday Night Miracle, they were down 30 to seven with 10 minutes left in a football game and came back and won. 0-4 against the Yanks, that was pretty big though.

22:33Yeah, that was amazing. Three games to none, four. By the way, I always think that the Jets' moment will happen through New England because that's what the Red Sox did to the Yankees. I'm looking for the reverse. Nonetheless, less Jimmy, to bring value to the audience. What apps are you into right now? Like what content are you consuming? What platforms, Instagram, Facebook, Twitter? I've always liked Twitter. I don't get on Facebook a lot, even for family and friends, I don't get on it a lot. Instagram? A little bit, a little bit. YouTube, Twitter, I'm trying to get into TikTok. Yep. Been playing with it a little bit.

23:10yeah a little bit of instagram not not too too much what can i answer for you let's wrap up this show with two or three questions so um god man i have like a hundred um right away i'll go fast um the first question that comes to mind is i love your message of like 100 pieces of content today okay you know that that theory i'm my my question on the the first call-in show that we had was about travel blogging which was for me a little bit related to photography travel writing video i try to do video but it's not really my thing um where my thing is like if you're working and you're doing your life stuff, if you put out so much content, it would literally be like the same content every day.

24:02And we're live on Matchday as Doug reaches for a buffalo wing. He's got it. Oh, and he's gone for a can of Pepsi too. What a finish. There's no doubt about it. It just tastes better. Matchdays deserve Pepsi. I think it's a really good question. A couple things. Especially if you're wanting to do something like travel, you know. This is tremendous. This is where creativity and ideas has to be something I talk more about. So for example, when I think about 100 pieces of content a day, and this is great because it seems like you're grounded in Twitter more than many because you were part of that era with me.

24:38I think Twitter is an incredibly important part of the 100 piece concept. You know, obviously this is catching and I'm getting asked about it more, so this is a great opportunity to create some clarity. Hopefully the team clicks this. Let's get Raghav to write a piece. you know, the 100 piece concept 2.0. I think we're working on something. But Twitter's incredibly important. As you know, one of the great things about Twitter is it's trending topics and the ability to reply to it with retweeting and adding your two cents or typing original thoughts. So for me, one of the things that really stands out is if I was asking the normal quote unquote person to produce 100 pieces of content a day, I guarantee you that I'm probably subconsciously thinking that 50 of those are Twitter.

25:18You can write, you can retweet and add your two cents. All of a sudden, you're kind of there, right? The other thing is, I don't think people understand document versus create. I think people think you need DRock or Jason following you, Dustin following you around. I think it's just taking a picture. Like, I see content right here. Like, I see content, maybe I have, this is probably my strength, I see content in everything. I think you should take a photo of us talking right now and tweet it and be like, holy shit, I'm doing this with Gary Vee right now. Yeah, I did, I took one before you came in.