Your Marketing, Your Business, Your Team… Fixed in One Episode

0:00Before you go to the podcast, I've got a big announcement. I know several years ago, a lot of you bought 12 books of 12 and a half to get the NFT, the book games NFT. I also know that a lot of people have dropped off on their journey with VFriends, which is a massive mistake because what we're doing on Burn Island and what we're doing on base with book games is remarkable. So you need to go to VEEFriends, VFriends.com slash old books. Go to VFriends.com slash old books with an S. You will go to that landing page and we will help you explain if you are trying to figure out where your NFTs are, how to bring them over to the website, and how to start activating them so that you can start using them for all the incredible exchanges and draws and raffles and experiences that we're doing for people that actually own the book games.

0:50So please go to vfriends.com slash old books where you can start your journey on reactivating your book games journey. This is the Gary Vee Audio Experience. Gary, Math A Plus asks, what's the best advice you're gonna give my team? I'm talking to them before the end of the year. The best advice is the truth that they can hear. Jack Nicholson in that movie with fucking Tom Cruise was right. Like, you can't handle the truth. All employees are like, I just want transparency from my bosses. But then when the boss comes on and goes, look, 70 % of you over the next 12 months I probably could lose your job because of AI everyone shits their fucking pants so for me you know this you've seen a lot of my all hands I try to give as much as I can that's authentic to them and optimistic and real and honest but then you have to hold back some a little something because you don't want to create panic

1:49if the president of the United States came out and was like you know next two years like probably a war with China the fuck do you think happens like What are we like, I'll go, let's go to the, fuck it, you wanna go out tonight for the beer? Like, we gotta fucking, as leaders, you gotta give as much as you can, my man, but you gotta, like, you gotta contain some of your fears and figure them out so that you can deliver. Math A Academy, love it. Emmy's Kitchen UK. Emmy's Kitchen UK is wondering about brand cohesion. How do I start to have more cohesion across my brand? By having less cohesion. People have this fucking ideology about brand cohesion.

2:25People want relevance. It's not cohesion. Cohesion leads to lack of creativity and boardroom bullshit. It leads to fucking following the same adjectives, the same color schemes, and it's all subjective opinions of three fucking individuals in straight politics on what is cohesive and on brand. I hate that shit. Yes, Sid? What's your opinion on the Instagram grid? What is my opinion about the Instagram grid? You know what my opinion on the Instagram grid is. The Instagram grid is killing people's lives on this chat. There are people, thank you for coming from the text, Roberto. There are people here, how many people just came from my text that are thrilled to come here because you actually have a TikTok?

3:06It actually came out real quick. What's that? Look at the thumb. That's the thumb? That's the thumb? Oh, that's awesome. No way. How many people came from the text and are thrilled that I'm live on TikTok because you actually have a TikTok? but I'm always pushing you whatnot and you don't want to download another app so you're finally here and you're happy. Scott Samson wants to know as a... Let me finish this real quick. I apologize. The grid is fucking everyone up. All of you are so worried about the grid when 99 % of the content that's being consumed from you comes in the feed and you want your grid to look right.

3:40Me and Mona have this fight all the time. She's all about her grid. I'm definitely not about her grid. At least not that grid. So I hate it. I hate that people are locked into the fucking grid. They like this fancy fucking grid. Nobody gives a fuck about your grid. If you don't make content that's gonna be seen on the fucking feed, in the feed, no one's gonna end up being in your grid. How the fuck can you get people to your grid if your content gets 13 fucking views because you love your fucking grid? Big shout out to War Thunder Crane. All right, you're asking? Hey everybody, I hope you're enjoying the podcast right now.

4:14Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Where would you suggest to go sell a Marvel and DC comic collection? It was my dad's collection asks Sue. Sue, I would first highly recommend looking up the individual comics on eBay. Then I would go to a local comic store. I find that local comic stores have very good intent. They're not looking to rip people off to just get a sense of the collection but I would do the work yourself first. I would definitely do the work yourself first to make sure you know what it is.

4:50And so eBay, four or five hours, like really, really do the work. I think a lot of times people are not looking to do the work and that is a mistake. I believe that. A lot of times we're just like, oh, I'm gonna just trust this comic book expert and then that's it. You know what I mean? People want to know where do you get these hats? This hat is available at vfriends.com when we launch them. So there's a at friends cap on Instagram. if somebody from the team, I don't know what's going on with mods from V friends or from Team Gary V, but if we can spam heavy. Shout out Elizabeth. Yeah, Elizabeth.

5:26I just made my first 100 bucks. Nice. eBay sale five minutes ago. Let's go, Liz. I wonder what it was. I love it. My only problem is location where I am. Behind the scenes, then use eBay. Just look it up. Look it all up. Because of you, I got over myself, started posting and it's so fun. Thank you. Can you get the strategy as to this morning going live on whatnot for a show and now TikTok? Yeah, I'm just doing different things. You know, I'm a multidimensional boy. You know? And that's what it is. And I'm trying different platforms. I'm trying different things. You ain't your first Snickers ever?

6:00Ever. It was the craziest. It was mid. It was a little mid. Okay. You don't like it. What do you like? Tyler was flaming me. I said Milky Way's my favorite. Jesus Christ. Milky Way's glowing. I actually think Milky Way might be the worst candy bar. I actually think it's the same. No, no, no. I've never had a Snickers with, I like Milky Way. But it's chocolate and it's caramel. How's that bad? It's classic. It's a bottom tier. It's a bottom tier. So what's your top three? Charleston Shoe. Charleston Shoe. The best candy bar of all time is whatchamacallit. And then 100 Grand. 100 Grand is really good.

6:42I do like 100 Grand. I just fucking crushed it. Watch how happy everyone is. Everyone's like definitely giving me love. Those are three gangsters. Where are you on the candy bar game? I like Three Musketeers. Three? Three Reese's. Honestly, I've been enjoying Peaceful's, Peanut Butter Coach, more than Peaceful's. Oh, a little Peaceful's. The three Musketeers hate that I got this morning. What would the top three skills you would focus on to stay valuable in the next five years? Pretty broad question. have your entire AI app game down. It is a requirement. It's no different than knowing how to navigate the internet or how to use a computer in different generations.

7:19No one watching this, no one watching this is allowed to fucking mail it in on AI. Every single person here must, must go to ChatGPT and type in every week what are the five AI apps that have exploded this year for lawyers, for accountants, for marketers. Like you must, must, must do that. And it is just a requirement. So that's number one. Number two, the reverse. The complete other side of the pillow. The human skills. The looking in the eye. The saying hello. Asking a boy or girl out on a date. Rolling up on someone in a cafeteria or airport and say what's up. Human, human skills. Not being shy.

8:05Not being insecure. Like really pushing yourself on human skills. All the good things that happen in life come from other humans and your relationship with other humans. Everyone in here who's like, I fucking hate humans. Humans suck. I like dogs and I hate humans because dogs unconditionally love you and humans are all fucked up. Your relationship, ready? Everybody, what do you feel about humans right now? The rest of humans, other humans, from one to 10, give me a number and a sentence or two. Everyone's a sellout. I think when people struggle with other people, that's something we need to work on.

8:42And governments, politicians, the media have done a great job of getting us to be scared of each other. Scared of each other. Like make us hate each other. And I'm telling you, your feeling towards everybody else right now, strength in seven, thank you so much, going crazy, strength in seven, is he trying to win this shit? What's he doing? He's trying to move up the leaderboard. Yeah, straight out of seven is like, he's a 12, he's like, yeah, he's just moving, moving. Anyway, your relationship, oh, Mikey B, been a fan since then, actually, Mikey B, thank you for that. Anyway, let me finish my thought.

9:20The way you view the rest of people, like your relationship with Gen Pop, not a person, not like a couple people in your class. I'm talking about like people as a whole is the great indicator of what's gonna happen in your life. Hey, everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Do you think a clothing brand for babies slash children could become successful if marketed properly? No.

9:54Marianne. Let's do Morgan. I'm ready for Morgan. Marianne seems very interesting. Mike is hot? This mic? I don't know. Are we double? How are we? We'll see. How are we? What's sound, everybody? Thank you for coming from Texas. Happy Halloween. Lovely Anne. Great to see you. Oh, we got Morgan coming, I think. Yes. Hey, Morgan. Hi, Gary. How are you? Good. Where are you? I am currently from home. Okay. So I actually just step away. I'll put myself away with it so I can jump on. I'll just hide and do more. Well, it's a pleasure to see you. How are things? Good. Things are going. I've been trying to work on my advice for my nine to five years, but I'm just actually going through.

10:43Hey, Morg, do you have me on the show? Do you have me on your phone or something? There's a little bit of feedback with you talking. Yeah, I have you on my phone. All right, now we're good. Go ahead. So I was looking to find any tips or tricks that you could provide trying to work on a side hustle with my nine to five. Got it. Okay, cool. Side hustles, I think, are required. You can take her off. Thank you because of the echoing. Great. Thank you for being on. I'll answer this for you. Side hustles require self-awareness. You know, one of my favorite VFriends, if you don't know what VFriends is, it's my Pokemon meets Marvel universe.

11:22Please go to VFriends and learn about it. If you don't know VFriends. And you know the rest. Maybe that will stop the AI algorithm. If you don't know, if you don't know what self-awareness is if you don't know who the self-aware hair is my little favorite rabbit in V-Bren's world you're making a huge mistake because side hustles require you loving it. You need to really love it everybody. If you're gonna do a side hustle please make it about something you love because you're working on it from 6, 7 p.m. until midnight. What do I get that for? Will it tell me? Redirects users to purchase products outside.

11:58Love it, love it. I love it. What's that? yeah that's good I'm impressed AI I love you TikTok AI we're friends no no no it's 10 minutes it won't recommend me for a while but I'm not scared because all these people share share share this show watch how many people share the show now it's us against the AI we're gonna win this we're definitely not I'm a real person I really really really think that it requires you to love it like if Train was like Gary what do I do as a side hustle I'm like flip Star Wars stuff because if you're working all day from 7 to midnight like you're gonna need the ability to have the energy to go crazy like side hustles require going crazy and like you have to go hard and you're only gonna go hard about something you like The stuff you would go home and use to relax is the stuff that your side hustle should be about.

13:03Right? If you go home and watch sports, it might be about sports, sports betting. If you're video games, you know, cocktails. You know, I hope you're not working all day. How many of you go home, how many of you hate your job so much you go nine to five, you come home and you need a beverage or a recreational thing to like unwind? Say, that's me. Because like, you know, like that's what you want to avoid. If you're using alcohol or natural plants to get yourself right after a day of work, you need another job. Crazy underscore lady needs a different job. And then if Amy's hot mess era, if she's like, that's me, if she's like, easy for you to say, Gary, no, it's easy to get another job.

13:46It's called realizing that you hate it and instead of coming home and having some Jack Daniels, have some LinkedIn. Don't drink Jack Daniels. execute on LinkedIn. Andy, what is up? Andy's in the building. Our old friend. Anyway, yes, there's also real life networking. Very nice, Amy. I had an interview yesterday. Please, everybody, every, listen, this is something I've never said so eloquently because I can feel it's about to come out. The number one thing, who hates their job? Everybody, put H job in the chat. I need everybody right now of all 500 of you trained, trained. That's good. I need everybody to tell me if you hate your job, say hate job in here.

14:30I need it. Don't say love job. Don't say unemployed. Just please, like, the chat's fast enough. I need just hate job. All right? If you hate your job, friends, you must understand this. Your number one job when you hate your job is to be interviewing, making content on LinkedIn. Like, there's nothing else. There's nothing else you should be doing. definitely after your job definitely on the weekends and fuck it even though I own a company that has 2 ,500 people right now many of which are not working even though I'm paying them even when you're not even when you're in your job your job is to interview and reach out to other jobs and make content for jobs like this is it friends this is it you must get out having a job you hate that takes up half your hours in a week is just insanity and must be addressed.

15:25And again, oh Gary, you're delusional. It's hard out here. People are losing jobs like crazy. AI, no shit, dick, but you're miserable. The fuck do you want from me? You're miserable. And you're telling me, no, no, no? How about you're lazy, lazy, lazy? Maybe you hate your job because you suck at your job and they hate you. If you are not willing to fight to get out of a job you fucking hate, what the fuck are you doing? So that's it, no fucking excuses. Ayo! We established that here last time. Accountability and optimism. Just so all of you, who's here for the first time ever? Who's here for the first time ever?

16:07Who's here for the first time ever? Say first time ever, because then you don't know what Ayo is. How many people are here for the second time from yesterday and you know exactly what Ayo is? What's up? I'm gonna get the camera there. There we go. What's your name, bro? Where are you from? Rob D from originally New York, Long Island, New York, but now down in South Carolina. All right. So I'm part of the fan store, first of all, so thank you for that. Nice. I'm going to give you a little bit of traction. I'm getting a bunch of people to draw my community, which is cool. Amazing. My question, though, has to do with, I have a record store, and my capital, like, my cash flow is pretty small.

16:47I have the opportunity to buy some large record collections, but I do not have the money to do so. what some of the creative things you can come up with. I got it. You ready? Yeah. I want you to create the SPV program at your record store and email all your customers. What SPV stands for in investing world is special purpose vehicle. You are gonna email out to your community. I assume you have an email service, maybe text, social media, yes? Yeah. You're gonna email announcing the Black Circle Records SPV program. SPV stands for special purpose vehicle. Some of you are in finance and investing and you know what this means.

17:26I'm creating the version of that for my record store. What does this mean? It means I have opportunities often to buy crazy big collections, but sometimes the nature of my business restricts cash flow. In the SPV program, you, customer, or investor, can put up the dollars. You then get, then the dollars that you put up. Give me an example of a big record collection that you could buy that you think you could sell in a year. Give me a for instance. There's one out in Chicago that's probably upwards of$10 ,000 that I could probably turn into about$50 ,000 in a year. Great. You say, hey, the SPB program is$10 ,000.

18:09You investor in my community put up 10K. When I start selling this, the first$10 ,000 I get back from this goes to you. you the investor and then every dollar of profit that I make in investment land it's 80-20 right where you keep 80 after you pay back they get you know 20 excuse me you get 20 you give them so basically you say you give me$10 ,000 and then every dollar I make after that you get 80 cents on the dollar and I get 20 cents on the dollar now you can be more aggressive and be 50-50 you can play with it a little bit 10 ,000 is not a lot of money so like it's a lot of money but it might not be a lot of money for someone who's used to investing.

18:51There may be somebody in your customer base who wants to give you 10K when they get on a call with you and have the real conversation. If you say, hey, it's 50, you say, hey, conservatively, I think I can get 40 in a year. If they're like, wait, so I put up 10K, I get the first 10K back honor system so they have to trust you. You will pay them back and then the next 30 ,000 that's made in profit, I get 15 ,000 and you get 15 ,000. there are people who are gonna do that. We need to turn down Gary's mic. Yeah, thank you. Thank you. Well, no, I mean, what do you mean? Did you court? We're good. Yeah, it's good now.

19:28Okay, it's good now. Should I hold it, you think? No, you're good. Yeah, good, okay.

19:34Okay. That's it. That's what we need to do. Gary, thank you so much. Does that make sense? Does that make sense to you? It makes a lot of sense and it's something I never thought about and I'm not very business savvy so you just gave me a great idea. Thank you. Well, good news for you. I am very business savvy and I've thought about it a lot. That's why I asked. That's why I'm fucking here, baby. Let's go, Rob D. Let's go, Rob D. Let's go. All right, good luck, bro. Here's a simple one we got. Go ahead. What's trending? What's trending? That's a good question. I really do think that AI content and AI influencers is a very big trend.

20:23I believe that people should pay attention to that. I believe that there's a lot going on with clean eating. So I'm very bullish on healthy and clean product. So obviously I'm very affected by knowing that because of my wife Mona's so deep in that world but I can see so many, so many people getting into a place where people are trying to eat the same thing. Like what's the clean, Court brought up, Beastables, but there's also like, you know, it gets Justin's that make like the cleaner, like people try to eat the cleaner version of what they love. So like, how do I have a milkshake that's clean?

21:00Right? Like Mona has like, was craving like bagel and, oh, we need a, he's still in here. Is that on us or is that on him? It's on me. You got it, no worries. You know, like cream cheese made out of parsnips. that are fermented. Like actually, right? So like the clean movement I think is a huge trend. I have a deep cut trend. I think somewhere in the next five years we're gonna go to the clean shaven trend again. Like the friends era. I feel like facial hair has now been locked in for 20 years. Train's rocking it right now. I feel like facial hair has been rocking it, owning it for like 20 years.

21:40I have a feeling like something's gonna happen and like the clean, clean, I actually think both clean and the dress up. I feel somewhere in the next five to 10 years, the 27 year old dude is literally suited up 1920 style and clean shaven. Just because we've gotten so casual and so facial hair that after a while it goes the other way. And I view this like jeans, right? Jeans were fully baggy when I was coming up. Then tight, real tight. Tight jeans really. Inappropriately tight. I think dudes that look back at their jeans in 20, eight, seven, 16 are like, what the fuck? And now we're baggy as fuck, 90s.

22:19Jeans shorts are back. Yeah, shorts are back. I don't want to think of the clean shaven. You know, that was always true. Well, that's because you can't grow. You can't grow. There was that part. You were clean shaven by requirement. Genetics. Genetics. I'm very big on people. Another big trend that I'm obsessed with is businesses that have nothing to do with technology. rock climbing hiking walk clubs restaurants that do not let you use devices in them actually that's a good one of course would you go to if you were like if you were just like in the office and someone was this restaurant's killer but it's kind of crazy like you literally have to put your phone in a locker when you come how do you react to that right now Sid Train I'm into this it'd be good discipline I'd like it I'd be awesome I already have a flip phone and that's like music to my ears.

23:10Are you fully flipped? No, no, I have this, but like when I go home and... But I like it. I like it. I got my own flip phone too. That's like me saying I have a bike. I also have a bicycle. I have a bicycle. Doesn't mean I fucking ride my bike to work. Come on, Charlie. Jesus. Kind of a milky way. Are you having me talking about paying someone to go for a walk with you for quite some time? Yes. someone's asking all about that. Look everybody, I think you should make a, this is gonna blow you away. I think a lot of you should make a video. I really like this for, I really like this for Facebook.

23:48Actually let me break this down. You know, usually you wouldn't have a lot of time. I can really break this down. I'm gonna really break it down for you. Here's the video. I'm gonna literally actually do it. Let me say first that you're gonna post this video on Facebook and then you're gonna run$40 worth of ads in a 10 mile radius of your home. The reason I wanna do Facebook is I actually want the person that pays you to be between 50 and 80 years old and you can reach a lot more of that audience on that platform than you can in other places even though they show up in other places. Hey everybody, it's Carl.

24:22You're seeing this because I ran ads within 10 miles of my home here in rural St. Louis. I'm starting a new business. I don't know if you've ever heard of this guy Gary Vee but he's been talking about it so I said, why not, let me try. I'm starting a business around companionship, health and wellness and just humanity. It's called Walk With Me with Carl. Walk With Me is me actually coming to your home and taking a walk around the neighborhood. Obviously, you gotta fill out a form. I'll do a background check, blah, blah, blah. But this is literally me coming and doing a one-hour walk with you around the neighborhood.

24:52We can tell stories, become acquaintances, get to know each other. You know, sometimes it's just for health and wellness. Some of you wanna take a walk, but you don't wanna do it by yourself or maybe you're scared to do it. I would do that with you. some of you just want to get your tough feelings out and you don't want to do therapy and you can't tell your friends and family and so good old Carl can do that for you. So for$90 for an hour you can see that in the link in my copy here you can go to my website and check out my stand store you can do that. You can book an appointment. I'm a really good guy you can do some homework on me I'm happy to get on a pre-Zoom for 20 minutes just so you get to know me in case you think this is weird I know this is a little weird for me too like this is new but I do think like Gary Vee said as the world goes more digital more real life businesses are here and like I like to walk and I like to talk and my name's Carl and book me this day so see you soon everyone bye bye Gary Vee I like to walk and I like to talk and my name's Carl the new just doing I like to walk and I like to talk I believe if people are watching right now that are unemployed hate their job if they did the video I just did and posted it on Facebook organically but then bought ads when you boost it or you buy ads and if you don't know how to do ads on Facebook you literally go to ChatGPT and say I don't know how to run$40 worth of ads locally on Facebook tell me how and I will give you the answer I'm leading you all to the water everyone but I need you to drink I need you to drink and so I really think how many people here believe the business I just showed you for$90 for a walk that if you spent$40 you could you get somebody to buy that.

26:34In fact, how many people here without trolling would buy that? $40 an hour for what? $90. Me neither. I'll talk to myself. Yeah, I think$90 is high. Other people, again, obviously$90 in Manhattan is different than$90 in rural Wyoming. So there's also that. Please play your numbers. But again, notice how a lot of people who are$90 are high. Let me teach you one of the great lessons in business. Never say no for the customer. These people right now are saying no for the customer. 90's too high, 90's too high. You're not the customer, you're the seller in this situation. You know what's amazing about posting it at$90?

27:13If nobody buys it, you can lower it to 80. You know what sucks about saying no for the customer and making it for 40? You don't know if you could have sold it for 90. Ooh! Show this, boy, show this. He can't see me. He can't see me. He can't see me. Lesson of the day. It is a lesson. stop saying no for the customer so many of you are so insecure and don't have confidence $90 for an hour like walking and talking taking on someone's emotional fucking what do you think a therapist says they don't even walk you like that quote taking on someone's trauma is fucking heavy walking sucks for me too by the way I would never do this business actually I've gotten into walking a little bit more lately but anybody I really hope that helped you.