Your Relationship with Time is Misunderstood.

0:00This is the Gary Vee Audio Experience.

0:30an attack in your youth. And I'm like, does anybody watch all the other shit I put out? I think it's contextual. My biggest belief when I look at 8 billion people is their relationship with time is very misunderstood. That people get into very substantial depression in their early 30s because they literally believe that they blew it. And I think that needs to be addressed. Especially because at my... You're pretty much saying like, you know, your past history is history. don't let your challenges overtake you you're still young you can still keep going I'm just incredibly practical I don't care about people's emotional opinions on subjective thoughts for example there's unlimited people that got their shit together in their 30s, 40s, 50s and 60s unlimited let me keep breaking this down if a 27 year old if a 32 year old is walking around here right now and looking at 20 year olds or 15 year olds making tons of money, which is what this world is.

1:32Right, right. And they're like, I'm a fucking loser. This 16 year old next to me just sold this card for$40 ,000. Right. I don't even have$40 ,000. If that guy right now, that 32 year old goes, my life blows, it's over. Yeah. It actually is. Right. Like how you see life is how it is. So for me to, I don't think I'm selling delusion. I think I'm selling practicality. there is unlimited people on earth that got their financial or emotional happiness at 35, at 42, at 57, at 64, at 71. How do I know? I get millions of messages. Why'd I DM you? Because I'm in my shit. I watch. And so like when people, people are trying to act like I'm the person out here making people, like people lazy or lack of, like I laugh at this.

2:24It makes me laugh. I was like, this makes absolutely zero sense. Why is he telling people, it's okay, you're only 30 years old. It's contextual. I look at it for more like urgency, speed, momentum, adrenaline, get going. You ready for this? There's nobody here that does more urgency, speed, momentum, and going than me. I'm on the cover of Entrepreneur Magazine this month and says how he runs 13 businesses. I have three full-time admins and two chiefs of staff because I'm that busy. but if I thought it was a wrap or I've accomplished as much as I can at this point I'd be done it's the reverse of what people think for someone like you or me we don't need to think there's more time we naturally have urgency for 99 % of the people that consume my content and your content they're looking at the half glass full not the half glass empty how old are you?

3:2431 you've accomplished a good amount for 31 I will tell you that if this is what you accomplished in your whole life you will be devastated if you and I are hanging out and having dinner when you're 72 and this is the peak you'll be dead you'll be devastated so you need to know the truth which is at 31 I worked in a liquor store and I never made more than $50 ,000 a year in my life. So for you, you guys all grew up with all the shit that I've been talking about, so you could get further at 31 in this generation. I'm 50, we couldn't get like this at 31. The internet didn't exist like this. But if you decided this is it, that you didn't have 30 to 40, 50 more years to build, you would struggle to build.

4:18It's a different angle on the comment.

4:46matter most. Learn more at Accenture.com slash Spotify. You know, you have so many great businesses running, right? And I was competing with good time people as well. What are you doing differently from everyone else to helping you get ahead of the game? What's different? It's funny. I'm by nature very competitive, but in business, I'm weird. I don't really even, I'll tell you one of the things I do. I'm going to answer it a different way. I just started talking. I'm going twist it I spend zero time paying attention to anybody else zero zero when I tell you when I see people winning people that I've helped win to higher levels than me it doesn't fuck with me the way I'm blown away by A players that I surround myself with who are overly fascinated that there's other A players that are making more money have prettier girls have more stuff I'm always blown away by that I think my biggest mindset is abundance.

5:42I'm in my own game. I'm in my own cocoon. I'm in the arena. I'm weirdly, weirdly, that's why I hit all of you up. I weirdly cheer for others in a way that makes me very different. He's right. I can agree with that. He's 100 % right. I've seen it. I've watched it. Like, when you mess with me, I kiss you not that same exact, ever since that day, I go out, I have two jobs. I'm a full-time preschool teacher and also I still do my contribution as well too. Yeah, it's incredible. So even after work, I work like 16 hours a day. The game was left to write. But since that day, I kid you not, I triple the amount of balls I've gained in the past year.

6:18So I think about God, he don't stop. He's just like you and I. Yeah, bro. Why would you stop when you're enjoying it? When you're ambitious and you're enjoying it, it's never been. Would you be okay if I do a quick, what do you do for a living video? Would I be okay with you? Yeah, of course, of course. I want to just plan up on you. this is going to do 10 million views I'm pretty confident give me one second I love the outfit by the way you got the real outfit we're talking outfits I do too many things you caught me at the right time you can put up the edit of Entrepreneur Magazine on the cover it says how he runs 13 businesses I am a fucking true bread entrepreneur whether it's a wine business a marketing firm this Disney Pokemon line business be friends that I'm at here with sports agency, restaurant group how do you manage everything all at once?

7:13People three admins, two chiefs of staff AI systems, open claw clawed infrastructure but number one and I know your audience, I know how you roll all of you need to hear this the number one way I handle it all, juggle it all is I don't beat myself up when I fuck up or lose the way you actually handle it is your relationship with yourself every one of you fuckers whether you're winning heavy or you're laying on the couch and not doing shit every one of you if you're able to have a good relationship with yourself and you realize you're just a fucking person if you don't get high on your own fucking supply and think you're somebody when you make a couple of bucks or get a couple of followers if you keep it humble with yourself and you keep it nice to yourself when you misstep when you lose money when you lose momentum And when you're nice to yourself, bro, I fucking make 100 micro mistakes a month, but that will never stop me from growing macroly because I'm doing a million things.

8:14You got it. Gary B. The best I have for you is you accomplish so much because one word that defines just a person, one word, what would it be? Me? Yeah. I'm kind. Kind, bro. This is why I'm weird. I'm a gangster. I'll fucking slice everyone's throat in business just like everyone else out here, but the reason I'm different is I'm fucking kind. and that's why I feel a little different. Thank you. Have a good one. Take care. Hey, everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast.

8:47It'll make my mom super happy. Nice to meet you. How are you? Good. How are you doing? Very well. Congrats on all of your success. Thank you. You're very sweet. I just had a question for you in terms of building this out and the passion that you have. How do you stay motivated when it seems kind of so big that other group might not be able to, or when you hit roadblocks along the way? You know, for me, I want people to fall in love with these characters because these characters scale what I've been doing for 15 years on the Internet, which is there's just not enough people that are selling love and accountability and kindness and patience.

9:27the world is void of scaled positivity you know it's so easy to sell fear a negativity and so for me it's very easy because even in the hardest days when it's not going well i know that if one parent one kid one human falls in love with this universe and gets out of like their anxiety is relieved a little bit or their depression is chipped away at I think the mission is so big emotionally that the financial part and the business part it feels so small to the mission. It's a little bit like Jim Henson I think. The more I've learned about his career I'm like oh this makes sense. Sure he wanted Sesame Street and the Muppets and Fraggle Rock to do well commercially.

10:20I want to build a very big business if I can but when when you know you're doing something a little bit bigger, when it's not just about the business, it's like parenting. You know, like, you don't, like, give up because today was a shitty day. Yeah, yeah. And so, like, and I'm also a little bit of a psycho. Like, I kind of like the tough days more than the good days. I'm incredibly motivated by adversity and challenges. I don't view those as self-esteem dings I look at them as like fun hurdles to jump over so I think my disposition and perspective on life is very conducive to building something big and how long did this take you from ideation to completion to I mean we started this five years ago and so you know the first several years were fully digital digital collectibles, NFTs over the last three years it's been much more physical and so comics, cards, coins cartoons, now with comic books we're really going into the really building out the IP, like a lot of people collect because they love me and what I've built over the last 20 years, now I need them to fall in love with my characters now it needs to be Spider-Man, Superman Mickey Mouse so that's where I'm at Yeah, well, thank you for your time.

11:49Of course. Great to meet you. What are you doing here? I actually work for Tulls. Very cool. So, yeah, but I'm touring around with, I work on the Harvestville Kids license. No way. That's awesome. So it's very cool. Well, Mayhem's the best. You guys, it's really fun to see what you guys are doing. Yeah, yeah, no, thank you for your time. Sure, of course. I appreciate it. Very inspiring. I wish you well. Yeah, thanks. All right. I just want to say a thank you. My name is Paul Greco. My son, Michael Greco, wrote me an email. He sure did. A few months ago. He sure did. he's ecstatic to meet you he's actually volunteering here today he reached out to Mike Connelly that's awesome and he's a grinder clearly he's saying I would love to volunteer he's actually at the NASCAR booth until 2 o 'clock that's awesome he's working with he'll be here all weekend he's here all day today and then tomorrow alright tell him I'll be here literally physically all day tomorrow I'm leaving in a little bit with my son I have to go to my family thing ok he's so excited to meet you I can't wait to see him thank you hello Gary what's up nice to meet you Cody Verdard Cody My partner, Jordan Rubin.

12:45How are you? We've got a big car guys. We've got a booth downstairs. We make custom car covers. That's awesome. But today we're showing off our Fanatics, NASCAR, and NBA licensed car covers. Good for you. And our mini covers that we did for a license with Hot Wheels. That's fucking awesome. Good for you guys. We have a Hot Wheels license as well. Very nice. One of the first things we did in our business. And now we're working with them on these mini covers for toys. Good for you. Smart. Car? No, no, no. Like car. Yeah, drive car. I don't. Oh, you don't. I've never been passionate about it, but I'm very close historically to Mattel.

13:14Yeah, of course. Richard Dixon, who's now the CEO of Gap, was the COO there, and we did a lot of stuff together. I'm very, very bullish on Hot Wheels collecting. Biggest toy in the world. I know all about the red line tires and all that stuff. It's cool. It's cool. One of our good friends, Bruce Paschal, who's a celebrity Hot Wheels collector, he has a single toy beach bomb worth over a million dollars. Yeah, I know. That's awesome. I know that world quite well. Yeah, so with our business, what we did first was we licensed with a bunch of different brands our full-size covers. Here they are. We're the home of the photo-realistic car cover.

13:49We covered a$40 million Ferrari with it. That's the car cover on. It's really cool. So it's a really nice thing to bring to the fans, you know? How did it start? Wow, three years ago. Three years ago, you know, I'm a crazy car guy since before I'm born. And the first car we ever covered was a purple Mambo, and it went super viral. And away you went. And we're thousands of covers done. we have the official license with Mopar Dodge Jeep Chrysler Ram NASCAR the NBA Hot Wheels where are you guys based? Los Angeles LA yeah if you're ever in town let us know how can I get in touch with you? I'm Gary at vfriends.com sounds good I read every fucking email yeah of course thanks Gary big fans of yours brother good to see you how you been?

14:26I remember I didn't know you were here so just saying hello I'm glad I'm over to your office now tonight that's awesome you good? yeah I'm good good great to see you see you later thanks Gary One, two, three. I got a few. Thank you. Thank you. Stay well. Please. Okay. Thank you, brother. Thank you so much. Take care, man. Take care. Sorry. How are you? Sorry. I just want to say that. Oh, okay. Go on. Please. Yeah. Absolutely. Oh, yeah. I listened to you. I didn't want to say this summer, I chose not to go to camp and I'm working. My man. What's your name? Jake. Jake. So nice to meet you, brother.

15:00My dad's been awesome. Thank you, man. Tell him I said. Yeah, of course. Yeah, of course. My man. I'm going to take a full shot of you guys. So if you want a selfie, you'll get a great.

15:15Awesome. Stay well. Nice to meet you. Gotta be kind. I will, brother. Come over. I'm Josh. We actually met before. I live in Springfield. We met at When You Want to Be Friends at Wine Library. Thank you, Josh. Good to see you. I remember you did the cat. Let's fucking go. That's awesome. A little bit of a full circle moment. That's awesome. That's all I was going to say. So cool. Thank you to see you. Come a long way. Thank you. Got my kids collecting. That's awesome. And I work on Miralax. That's how we originally met. Oh, that's right. So you did amazing work for us. So I left since then, but thank you for all the hard work.

15:48Of course, brother. You're doing well? Yeah, I'm doing great. I moved over to Pfizer, so one brand to another. Good for you. Going to the city, not so great for Springfield. We need to train. We don't have to. I know. Trust me. Something I've thought about for 30 years. I figured I'd see you. I'm glad. I'm glad. Good to see you.

16:06Keep him coming, you know? Let's do it. Yeah, I'm good for now. Thank you for asking. Come on, let's do it again.

16:18Professional photographer here. Thank you. Hopefully see you back in Springfield at some point. I'd love that. Good to see you, brother. Stay well. Gary, I'm Jerome. Jerome, how are you? Nice to meet you. Nice to meet you, brother. I'm Jake. I love your work. Thank you, brother. Of course. We're big fans. So nice to meet you. What's your name, darling? My name's Des Hanson. Yeah, yeah. Nice to meet you. I'm a leader. I just actually left my job. And I've used everything that you put in social. This is why I've got to work with good people. It's everything. It really is. You wake up one day and you're like, for what?

16:49Exactly. It's not worth the agenda. You're exactly right. Good. Pleasure. Stay well, man. Nice to meet you. Take care. Of course. Nice to meet you. Nice to meet you. Ben. I've noticed trading cards have shown up. like excellent. Yes, in a real fucking way. Like all other collectible markets, sneakers, high-feet clothing, them all like shot down. Yeah, because there's only so many, because so much of this is flippers. And as you know, a lot of the flippers that were into sneakers went to carts. Yeah. But it ebbs and flows. Totally. Also, I work for a sports personalization company called Photoball.

17:31We put custom images There's soccer balls, all that stuff about that, and football and stuff like that. What do you think, and you work for some companies like the NBA and the NFL, what do you think, like, obviously, and you're big into influencer marketing, and you, as partners, were some of the biggest influencers in the world. How did you really get into that? I created that. I was the first guy. You know, Logan, Steve, all those guys grew up on my stuff. I was so ahead. But that influencer marketing is much smaller than content. It's just content on social. But it's like any other skill. You gotta get good at it.

18:21You know what I mean? And also, you have a lot of confidence in yourself, too. That's mainly because I don't put other people on a pedestal. and I also am not trying to impress anyone like the more humble you are the more confident you become when you're not trying to impress anyone all of a sudden it's easy to be confident when you are trying to impress other people that's when insecurity seeps in exactly make sense? so I've always just lived within my own mind my own head my own world and I think that's helped me and at this young of an age it's hard to do that but I promise you if you've heard me it will help you Ben, pleasure.

19:02Can I get a selfie? Yeah, of course.

19:08Someone kicked your coffee. I got you another one. It's okay. I'm good, Jen. Three, two, one. Nice to meet you, brother. I wish you well. Enjoy. Hey, I'm your L. Yeah. Nice. Ben, nice to meet you, Gary. Pleasure. I'm friends with Dio and Tyler and the guys, so I've been texting them. but I run a company called Visitor Media, like the college media network. Very cool. So we have like 20 college hosts across the country that are both like athletes and like aspiring creators. We specialize in like man on the street content that's going well. And then like we monetize it through brand partnerships primarily.

19:44So like all the DDC brands that are looking to like reach the college market. So it's been a lot of fun. That's cool. And then I started this clothing brand called New York Minute. So I was like, Thought it was crazy that no one owns the trademark for All in a New York Minute. So I bought it a year and a half ago. Very cool. And you know it takes a year, right? So I've been working on that now. And then after the Knicks one, we have like this Knicks Inspire collection. All organic influencer gifting is starting to do really well. Good for you. But yeah, I guess like my question that I talked to Nick about is like how to spend time allocated across the board as a small team, you know?

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20:45It comes in a lot of shapes and sizes. Yeah. I think it's mainly about not judging yourself on Monday morning about how you played the game on Sunday. Like, when I look back at the way I built everything, all the different businesses, like, I don't know if there was ever a week, a day, a minute, a month, or a year where I played it exactly as I wanted to. Right. I think the biggest difference between people that build meaningful things and people that struggle to get it to a level is their own judgment on themselves. Totally. Like, how do you balance it? by fucking going with your gut. If tomorrow you wake up and you gotta put more effort into New York Minute because you're sensing something, but because of that, the fucking college network is down a little bit more, that happens to me every day.

21:35Like, for the first three months of this year, VaynerMedia was a very big focus. I focused on VFriends last two months. I see it show up on VaynerMedia. It's like managing six kids. You can't, one of the six kids is gonna be in the worst, like, so the way you manage it, manage it is by looking forward instead of back. Sure, yeah. You know what I mean? It's your relationship with yourself. Right, and then in the early days, how did you know when it was time to learn, when it was time to delegate ultimately? I mean, as soon as I could afford it. My biggest advantage in hindsight was I didn't think I needed to make money for most of my life.

22:13Yeah, because it's a long life, 100 plus years, right? So what I did way better than most was I didn't make$100 ,000 a year until I was 36 years old. Right. And I was building at 22. Absolutely. I just was, I always think it's time to delegate employees. How are you going to build something by yourself? Now, you know, it's funny with AI now, you can do more and more. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention. And thanks for being part of this journey. See ya. Shipping, billing, admin, payroll, marketing. You're managing all the things.

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