



14 episodes
by GTMnow · English
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.









Reggie Marable (Sierra CCO) explains how Sierra scaled from early design customers to $400M ARR in 2.5 years, driven by outcome-based pricing, forward-deployed AI engineering, and a collaborative…
11 Nov 2026 · 40m · 21 chapters
Robert Brooks, CCO at Lambda, discusses how Lambda sells GPU/compute capacity for AI, how buyer personas and deal sizes have changed, and what demand signals suggest about where AI agents are headed…
3 Nov 2026 · 13m · 4 chapters
Exa’s growth to $100M ARR selling an “AI agents search” platform (Exa as “Google for AI agents”), and how Marcus Holm (CRO) scales go-to-market in a consumption/pay-as-you-go world.
27 Oct 2026 · 56m · 24 chapters
How DataRails shifted from 90% outbound to 90% inbound, grew 30x in 5 years, and created category leadership by declaring the FP&A category “dead” and relaunching as a “Finance OS” for CFOs.
21 Oct 2026 · 40m · 22 chapters
Monk (CEO George Kurdin) explains why B2B accounts receivable gets stuck (net terms, large customers extending DSO, portal/admin errors, archaic person-to-person workflows) and how Monk uses applied…
14 Oct 2026 · 33m · 15 chapters
Legora’s rapid growth and go-to-market for enterprise legal AI—how it scaled direct sales from $3.5M ARR to $200M+ ARR, built an “elite” pilot motion, and used forward-deployed legal engineering plus…
6 Oct 2026 · 52m · 25 chapters
How Samsara’s CMO, Meagan Eisenberg, used AI as a “production shift” to reinvent go-to-market operations—building 113 marketing AI agents, training marketing teams via an internal bootcamp, and…
29 Sep 2026 · 44m · 22 chapters
How LinkedIn sellers can build trust and improve buyer response in the AI era, using relevance, warm intros, and “signal-based selling.” Catherine Flynn (LinkedIn Sales Navigator) argues that buyers…
23 Sep 2026 · 42m · 22 chapters
L’Oreal Lynch argues that AI “agents” won’t grow revenue by replacing sales reps; they should augment labor, making reps 10x more productive and enabling faster deal cycles.
15 Sep 2026 · 29m · 13 chapters
Chris McDonough (Campfire VP Sales) recounts his career through hypergrowth (Motive, Samsara, Verkata) and explains how AI-native sales changes hiring, coaching, and outbound strategy.
10 Sep 2026 · 42m · 19 chapters
Electric’s AI-native relaunch—why it split from managed IT services, how it rebuilt products and go-to-market, and how it now distributes via payroll/HCM partners (e.g., ADP) with automated IT…
27 Aug 2026 · 45m · 20 chapters
Ross Rich (CEO of Accord) explains what top sellers do differently, why AI is helping efficiency more than it is moving the “middle” of performance, and how sales leaders should operationalize value…
25 Aug 2026 · 52m · 23 chapters
Salesforce’s shift from CRM to agentic revenue orchestration for the AI era; whether “SaaS apocalypse” headlines are wrong; how Agentforce and “headless” integrations (Slack, ChatGPT, Gemini) change…
11 Aug 2026 · 44m · 24 chapters
Chris Lee (Deal) explains how Deal scaled from about $1M ARR to $1.5B revenue, emphasizing “deal speed,” trench-level leadership, remote sales scaling, and building proprietary global payroll…
3 Aug 2026 · 1h 7m · 27 chapters