Why Smaller Goals Can Lead to Bigger Changes with Eric Zimmer

21 Sep 2026 · 48 min · 31 chapters

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In short

Eric Zimmer argues that lasting change comes less from “big moments” and more from small, low-resistance actions done consistently. He frames change as a learnable skill, explains why nervous-system homeostasis creates resistance, and offers practical methods to pick goals that matter and build momentum.

Guest backgrounds

Eric Zimmer is a podcaster and author who achieved long-term recovery from heroin addiction after repeated failed attempts (detox, treatment, moderation attempts). He later wrote a book, hosted a podcast, and started a solar energy company and worked in software startups.

Key claims

  • Willpower/discipline is often the wrong focus; change is a skill.
  • Resistance is normal and persists; discomfort triggers reversion to the familiar.
  • “Little-by-little” = low-resistance actions consistently in the same direction.
  • Start smaller to avoid eroding self-trust when you fail.
  • Momentum beats “habit” when context shifts; celebrate internal “I did what I said” wins (80% rule).
  • Choose values-aligned goals; distinguish want-to vs have-to goals.
  • Use SPAR: Specificity, Prompts, Alignment (environment), Resilience (plan for failure).

Notable examples

  • Meditation: decades of trying 20–60 minutes/day; success began with 3 minutes/day, then grew.
  • Exercise during mother’s hospital stays: walking in halls when full workouts weren’t possible.
  • Recovery lesson: after first treatment, he tried many life changes at once; he learned recovery must be prioritized before diversifying.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Introducing Eric Zimmer and His Journey

0:49 to 2:43

Discussion about Eric Zimmer's background and journey to recovery.

“Choiceology is a show about the psychology and economics behind our decisions.”

Introducing Eric Zimmer and His Journey

3:02 to 5:04

Discussion about Eric Zimmer's background and journey to recovery.

“That's something we talk about a lot on The Happiness Lab.”

Understanding the Nature of Change

5:14 to 7:29

Exploring the concepts behind Eric's book on change and personal growth.

“What if our minds are lying to us, leading us away from what will really make us happy?”

The Role of Willpower in Change

7:30 to 11:01

Discussion on the misconceptions around willpower and self-control in making changes.

“The basic idea behind the new book is that we've been sold a pretty dramatic version of change.”

The Biology of Resistance to Change

11:11 to 12:33

Examining how our nervous system impacts our ability to change.

“And you've argued that one thing we need to learn about is how our biology and our nervous systems sometimes affects our ability to change.”

Overcoming Resistance to Achieve Goals

12:41 to 14:03

Strategies for overcoming resistance and making progress toward goals.

“I think resistance is what we all feel when it's time to do something and we don't want to do it.”

Overcoming Resistance to Change

14:03 to 14:16

Learn strategies for overcoming resistance to achieving goals.

“But how do we make it easier to overcome that resistance?”

Overcoming Resistance to Change

14:35 to 15:34

Learn strategies for overcoming resistance to achieving goals.

“Imagine Henry Ford trying to create the assembly line.”

Overcoming Resistance to Change

16:37 to 17:50

Learn strategies for overcoming resistance to achieving goals.

“That's Q-U-I-N-C-E dot com slash happiness.”

Introduction to Eric Zimmer's Concepts

18:01 to 18:44

Introduction to Eric Zimmer and his philosophy on behavior change.

“Lexus does, like the feeling associated with the sound of a turn signal, or the touch of a button as it's pressed.”
Show all 31 chapters

The Little-by-Little Approach

18:44 to 19:23

Understand the significance of small, consistent actions for change.

“And that title is also the basic idea behind his approach to behavior change.”

The Dangers of Ambitious Goals

19:23 to 20:42

Explore why setting overly ambitious goals can backfire.

“And we know that motivation tends to go up when we feel good about ourselves and good about our chances of success.”

Personal Meditation Journey

20:42 to 23:35

Eric shares his personal struggles with meditation and success through small steps.

“So if you can get yourself to do a big thing and you can keep doing it, have at it, right?”

Understanding Goal Size and Success

23:35 to 26:01

Learn how to calibrate goals to ensure success without overwhelming yourself.

“You had this Roman saying that you shared in your book that I love that captured this idea really well.”

The Risks of Self-Improvement Binges

26:01 to 28:01

Discuss the pitfalls of pursuing multiple self-improvement goals simultaneously.

“And the only reason somebody hires a behavior coach is when they've tried to make a change a lot and it has not worked.”

Prioritizing Recovery for Lasting Change

28:01 to 29:29

Learn the importance of prioritizing recovery over multiple competing goals.

“up some of the first times you tried to go to treatment where it's like, I'm going to get sober, but I'm also going to do many, many things at once.”

The Role of Momentum in Habit Formation

29:30 to 31:30

Discover how cultivating momentum can simplify achieving larger goals.

“Well, back to what I said earlier about habit.”

Celebrating Small Wins and Overcoming Perfectionism

31:31 to 33:49

Understand how to celebrate small achievements and combat perfectionist thinking.

“And this is something that I struggle with, especially when I'm using your little by little approach.”

Navigating Conflicting Goals and Values

33:50 to 35:48

Learn to identify and prioritize competing goals and values in your life.

“And another thing we need to get right in terms of our thinking is that we need to understand which goals we really want to be pursuing in the first place.”

Balancing Ambition and Contentment

35:49 to 38:12

Explore the tension between pursuing adventure and finding contentment.

“Now, there's a lot more that goes into solving that, but even phrasing the question allows us to make better choices.”

Balancing Ambition and Contentment

38:35 to 39:33

Explore the tension between pursuing adventure and finding contentment.

“Imagine Henry Ford trying to create the assembly line.”

Balancing Ambition and Contentment

41:23 to 42:20

Explore the tension between pursuing adventure and finding contentment.

“If I could wake up tomorrow and be better at one thing, I think I'd want to be better at being kind to myself.”

Discovering Personal Values

42:21 to 44:14

Eric shares a personal story about realizing his true values amidst external influences.

“Before the break, Eric and I spoke about the importance of figuring out what we really value so that we can choose goals that matter.”

Understanding Goals: Want-To vs. Have-To

44:15 to 46:58

This section explores the difference between want-to and have-to goals and their emotional impacts.

“This other one, this wealth value, seems to only show up when I'm exposed to it.”

Building a Supportive Environment for Change

46:59 to 51:39

Discussing the importance of a conducive environment and social support in achieving goals.

“I don't want to keep doing something that I feel like I have to if it doesn't align with what's truly important to me.”

Strategies for Effective Behavior Change

51:40 to 56:00

Eric shares his writing process and the incremental approach to achieving goals.

“A final aspect of resilience that you talk about a lot in the book is the importance of other people and social support.”

The Power of Small Steps

56:00 to 57:30

Learn how starting small can lead to significant life changes.

“And if I got to the end of that 30 minutes and I was rolling, I would still reset the timer and I'd do it for 30 minutes.”

Book Recommendation: How a Little Becomes a Lot

57:30 to 57:40

Discover Eric's book that emphasizes gradual change.

“If you'd like to hear more about Eric's advice on how to make lasting change, check out his book, How a Little Becomes a Lot, which is out now.”

Next Week's Episode Preview

57:40 to 58:09

Get a sneak peek into the upcoming episode featuring Chris Duffy.

“I'll ask him about some of my favorite takeaways from his new book, Humor Me.”

Next Week's Episode Preview

58:36 to 58:57

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Next Week's Episode Preview

59:23 to 1:00:05

Get a sneak peek into the upcoming episode featuring Chris Duffy.

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Transcript

Automatic transcript. May contain errors.

0:00This is an iHeart Podcast. Guaranteed human. This is Jacob Goldstein from Business History. When the internet arrived, most people used it to look things up. Others saw what it could really do. The same is true with ChatGPT. ChatGPT work goes beyond answering questions. Give it a goal, plus things like notes, files, feedback, data, or project plans, and it can help create a brief, analysis, deck outline, tracker, or workflow. You stay in control reviewing the work and choosing the final result. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans.

0:43This episode is brought to you by Choiceology, an original podcast from Charles Schwab, hosted by the amazing Katie Milkman, behavioral scientist and author of the bestselling book, How to Change. Choiceology is a show about the psychology and economics behind our decisions. Each episode shares the latest research in behavioral science and dives into themes like the power of self-control, shaping your mindset for success, navigating new beginnings, and why starting over can feel so hard. Katie talks to authors, athletes, Nobel laureates, and everyday people about why we make irrational choices and how to make better choices to help avoid costly mistakes.

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2:56Pushkin.

3:02Behavior change is hard. That's something we talk about a lot on The Happiness Lab. And I'm pretty sure no one knows this fact about the mind better than today's guest. I had been in detox before. I had been in treatment before. So there were lots of times that I made an attempt to change and none of them had worked. This is podcaster and author Eric Zimmer. I think for a lot of, if not most addicts, there will be a story that is similar, which is probably years before they achieve full sobriety. There's a lot of little attempts at change. There's lots of attempts at moderation. only on the weekends, or I'll drink whiskey, but I won't do heroin, right?

3:44And I'd had all those. I'd also had my, okay, that's it. I'm done. I'm swearing it off. I'm detoxing. I'm going through cold turkey moments where I tried that. It hadn't worked. And I really felt like I couldn't change. But Eric was wrong. He did eventually change in ways that his younger self could never have imagined were possible. My life has gone on to do all kinds of incredible things, I've written a book and I've hosted a podcast. I started a solar energy company. I was part of a lot of software startups. But I had to get recovery nailed first. And now Eric is working to help others do the same.

4:22Not just when it comes to major life changes like addiction, but also the more mundane ones that we all struggle with. Things like getting to the gym more often, getting to sleep on time, or spending less time scrolling on social media. Whatever behavior you're working on, chances are it's something that you've tried to change before without quite getting the results you hope for. In Eric's new book, How a Little Becomes a Lot, he argues that making the lasting changes we want could be more within reach than we think. And in this episode of our Back to School book series, Eric will share what he's learned about why our attempts to change often fail and how we can massively improve our likelihood of success.

4:59So whether you've been struggling with the same goal for years or you're hoping to make a fresh start this fall, stay tuned because Eric and I have got you covered.

5:13Our minds are constantly telling us what to do to be happy. But what if our minds are wrong? What if our minds are lying to us, leading us away from what will really make us happy? The good news is that understanding the science of the mind can point us all back in the right direction. You're listening to The Happiness Lab with Dr. Laurie Santos.

5:37I'm chatting with Eric Zimmer about his new book, How a Little Becomes a Lot, the art of small changes for a more meaningful life. But the ideas behind Eric's book stretch back decades, back to his own recovery from addiction, and to a well-known parable that continues to inspire his award-winning podcast. There's a grandparent who's talking with their grandchild, and they say, in life, there are two wolves inside of us that are always at battle. One is a good wolf, which represents things like kindness and bravery and love. And the other is a bad wolf, which represents things like greed and hatred and fear.

6:10And the grandchild stops. They think about it for a second. They look up at their grandparent and they say, well, which one wins? And the grandparent says, the one you feed. I first heard that parable probably somewhere around 30 years ago in some church basement in Columbus, Ohio, as I was in recovery from heroin addiction. And at that time, that parable really hit home so strongly. I'm not even sure I was feeding the good wolf or feeding the bad wolf at that point. I almost feel like it was eating me at that point. But it was really clear that there were actions that I could take that led me towards my recovery and actions that I could take that led me towards where I was headed, which was death or an institution.

6:57And so that parable just was very poignant for me in that moment and has remained so in the years since, primarily in the sense that it's a good parable. We hear it. We know what it means. Our choices matter. But I also love it because it points to something that I think is really fundamental, which is that we do all have competing desires, forces, call it what you want within us. We're motivationally complex creatures. And I love that that parable normalizes that. So what's the basic idea behind your new book? What's the goal? The basic idea behind the new book is that we've been sold a pretty dramatic version of change.

7:41We've been sold the idea that there are big moments. If you had been filming the movie of my life. What you would see is me walking into this detox center in Columbus, Ohio in 1994 as a homeless heroin addict. I weighed 100 pounds. I was yellow and jaundiced from hepatitis C. The prosecutor said I might be going to jail for 50 years. And I am asked to go to treatment, long-term treatment. And I say, no, thank you. And I go back to my room and I have what we describe in recovery is a moment of clarity where I see very clearly, if I leave here, I'm going to die or go to jail and soon. So I go back and I say, okay, I'll go to treatment.

8:22That would be the big moment, right? The director would spend a lot of time there. And then there would be, you know, inspirational music in the background. And that moment was important, but it only has its significance because of the thousands of little choices that I made after that day after day, month after month, year after year, that made that change possible. And so my book is trying to set that idea in people's mind. And it's also just a book overall about how do we make any kind of change in our lives, not big dramatic change like I did, but the sort of change we all wrestle with and what allows us to do that more effectively.

9:06I think when we're having trouble with change, the thing we often tell ourselves is that there's one thing that could get us to change more. And if we could just harness that thing, everything would be great. And this is something I know you talk about in the book. What's the one thing we assume we need for change? And why is that assumption wrong? Well, we almost always assume it is something that you would call either willpower or discipline or self-control. That's usually the thing that we think we are lacking. And we usually think that there's something wrong with us. And one of my big messages in the book and in all the work that I do is that I truly believe that change is a skill.

9:46It's something we can learn to do. I eventually got sober because I figured out the puzzle of what it took for me to make that change. And so most of us are taking it as there's something wrong with us, right? If I handed you a trombone right now, you're not a trombone player, right? No, I'm a trombone player. If I handed you a trombone and you picked it up and started playing, it would sound terrible. We wouldn't conclude that you were a bad person. We just conclude you don't know how to play the trombone. But when it comes to our own behaviors and our own emotions, we take it very personal. And we think it tells a story about us.

10:27And I think it's incredibly important that we flip that story and we say, okay, we can learn to change. And some of that is skills and things we do before we even get to the moment of change. And we can also learn how in that moment, when we make decisions that we don't want to make, when we see ourselves making the choice we wish we didn't, we can learn to develop more self-control, discipline, willpower, whatever you want to call it in that moment.

11:00And so that's the key is to recognize that we all can do this if we have the right resources, the right learning, and the right attitude. And one of the things that we need to learn is just how change works and the kinds of things that tend to inhibit change. And you've argued that one thing we need to learn about is how our biology and our nervous systems sometimes affects our ability to change. What's the problem with how our nervous system reacts that we need to understand better? Well, I'm oversimplifying a complex process here called homeostasis, which is that things like to largely remain the way they are.

11:37Our bodies are always trying to balance things out. If I get too warm, my body's trying to cool me down. If I haven't eaten enough, my body tries to get me to eat. There's a constant balance for equilibrium. And I think something similar happens within us when it comes to change, because change does make us uncomfortable. When we start doing things that are different, there is a discomfort that often comes with it. There's a lot of good that can come with it also. And we can learn to tune into the good and less of the bad. But that discomfort makes us want to revert back to what we know. And so I think we're fighting that.

12:15And I think there's a certain resistance that is built into doing some of the actions that we want to do that make our lives better. We think about getting off our phone or exercising or eating better. There's a reason why these things are hard for everyone. And some of it just has to do with there's a resistance to doing those things that we all face. Talk to me about what this idea of resistance looks like in practice. I think resistance is what we all feel when it's time to do something and we don't want to do it. Every single time I've exercised in my life, and I'm not a young person anymore, so we are talking thousands upon thousands of times.

12:59Every single time when I'm done, I go, I'm glad I did that. You would think based on basic reward learning that I would run to exercise every morning. And yet I do not. I find myself still a lot of the time facing resistance. There's a book out there called The War of Art by Steven Pressfield. And he talks about this very idea, too, that creatives face this. There's a resistance to doing these things that are really important to us. So I think first is recognizing that resistance just exists. I don't think it goes away. I think it's part of why we've become obsessed with habit literature is because we just want this to be easy.

13:41We want it to be automatic. We don't want it to be hard to exercise. We don't want it to be hard to sit down and work on the novel we're trying to do. We want it just to be easy and it gets easier. But I have found that resistance remains part of the game. And that's okay because we can learn how we overcome resistance. And we can build momentum that does make it easier. But how do we make it easier to overcome that resistance? Because I know I'm great at setting ambitious goals, but equally great at sitting on the couch when the time comes to follow through. When we get back from the break, Eric will outline an approach from his book that can help us all get off that metaphorical sofa and start making progress on the things we want to achieve.

14:25We'll break it all down when The Happiness Lab returns in a moment.

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18:37Podcaster Eric Zimmer's new book is called How a Little Becomes a Lot, The Art of Small Changes for a More Meaningful Life. And that title is also the basic idea behind his approach to behavior change. Instead of focusing on one big transformation, Eric says we should focus on the small actions that can add up over time. He calls this the little-by-little approach. When I say little-by-little, I mean something fairly specific. I mean low-resistance actions done consistently over time in the same direction. And so the sneaking up on change part of that, the low-resistance actions, is that when we do what we say we're going to do, when we make and keep promises to ourselves, even if they're really small, there is a subtle feeling inside that feels good when we do that.

19:28And we know that motivation tends to go up when we feel good about ourselves and good about our chances of success. So by doing a little bit that we can get ourselves to do, we also become more motivated. So for example, imagine you're trying to become a runner. In the beginning, if you do a half a mile of walking, that might be relatively easy for you to do. Well, a couple of weeks from now, you might be able to run a half mile and it remains the same level of difficulty because you're getting better, you're getting stronger. And so that's what little by little does. It allows us to raise our motivation and keep tasks at a difficulty level that we will do them.

20:09And then success breeds success. I know when I think about making a change in my life, it's so tempting to start off big, right? It's so tempting to start off like, I want to hit the gym five days a week or I'm going to write the entire novel. Walk me through why that's so bad, like this temptation to go big. It seems like it always backfires on us. Well, it's important that we go back to the definition of little by little because little by little doesn't necessarily mean tiny. It means low resistance actions, things you can get yourself to do. So if you can get yourself to do a big thing and you can keep doing it, have at it, right?

20:50This is for people who keep trying big and that not working. The harder something is to do, the higher your motivation has to be to do it. So if you are going to go to the gym five days a week for an hour and you haven't been working out at all, that might be really hard. And when I say hard, I mean lots of different things. I just don't mean the effort in the gym. I mean, how much time is in your schedule? That matters, right? If you don't have a lot of time in your schedule and you now try and insert five new hours in, that's going to be difficult. So difficulty can be a lot of different things.

21:29But when we try and do difficult, the only way we can do it is if we are super, super motivated and we generally don't stay that way. It comes up and it goes down. And so inevitably, we start not doing the action, which is then what we start to focus on. So if I'm like, well, I'm going to work out five days this week and we do it two, we're focusing on the two days we didn't do it. Completely beating ourselves up and like, oh my God, I screwed up. I can never do this, et cetera, et cetera. Exactly. Which reinforces that, well, I'm just the kind of person who can't do this. I don't have the willpower.

22:03I don't have the discipline. And our motivation then goes down. And so I always work with people and like, let's start smaller if we can, and then build. My story of this is meditation. I have been trying to become a regular meditator since I was 18 years old. And when I wanted to start meditating, the options were, there were books to read, and there was some weird guy in Columbus who taught transcendental meditation, right? This is a long time ago. And so I'd read the books and they'd say, do it for 30 minutes to an hour a day. And even the transcendental meditation people were like 20 minutes twice a day.

22:40Well, that was really hard for me. When I sat down, it was like pandemonium in my brain. It was like the dark circus came to town. So I could do it when I was really motivated for a day, a week, maybe a month at the outside. But inevitably, I would not stick with it. Then I would start thinking, see, you're going to quit again. And I would. And then a few months later, I'd be like, I really need to learn to meditate. I did this again and again for decades, embarrassingly, until finally I was like, all right, you know what? I'm going to just do three minutes a day. And I did it. And I would try and do my best.

23:18After I did it, good job. You did what you said you were going to do. That led to five minutes. It led to 10 minutes. That's led to multiple seven-day, 10-day retreats. It's led to studying deeply with a Zen teacher, passing 100 koans, all of that really deep study. but that came from me being willing to start at what seemed to be an almost embarrassingly basic level. You had this Roman saying that you shared in your book that I love that captured this idea really well. What's that? Justina Lente, make haste slowly. And it means we can often go faster if we actually slow down in the moments that we are in, right?

Read the full transcript

24:01I've been trying for two decades to get to be the sort of person that could meditate daily and go on meditation retreats. And I was trying to do it fast, right? Every time I'd pick up the book, I'd be like 30 minutes or an hour. It didn't work. When I went slow to three minutes a day, I got where I was going far faster. I got there in a couple of years when I had been trying for decades the other way. So it's that make haste slowly really pays off in these sort of situations. So do you have any ideas for how to know if a goal is too small to fail? Like, how do we know when we're really in the little range that you're talking about?

24:39It's a trial and error calibration process. What I generally say is if you're succeeding consistently, I don't mean perfectly, but I mean consistently, then you're probably doing just fine. But if you're not, if your goal is to do five days a week and you're doing two days a week, we probably need to change the goal. and I think it's always better to start a little bit smaller than we think because it's easy to add okay great two weeks went by where I went to the gym three days a week let's add a day let's see what happens but the downside of it of going too big is that we increase our belief that there's something wrong with us when we fail we increase our belief that we can't change we don't have the discipline.

25:26We don't have the stuff. Whatever it is, we don't have it. And those stakes are really big, right? I talk about the stakes of change in my book. And one of the stakes of change is simply you don't get the benefit from the thing you're trying to change. So if you're trying to build an exercise habit and it keeps not working, you don't get the benefits of what exercise would bring you. Okay, that's important. But I think more importantly is that we erode our trust in ourselves. And we erode our belief that we have agency over our own life. And that is a very high cost. I was a behavior coach for years.

26:04I still do some of it. And the only reason somebody hires a behavior coach is when they've tried to make a change a lot and it has not worked. And so it's the same thing there. We had to try and undo the story that they had now convinced themselves of that there was something wrong with them. We had to get success going and we had to get them internalizing that success and getting back to believing that they are the kind of person who can make change, who does author their own life. So that's one way that we can get success going is we pick a goal that's little enough that we can't mess it up.

26:44Another thing we get wrong though is we pick too many goals at once. You've talked about how we go on these self-improvement binges What do you mean there? Yeah, well, coming back to the definition of little by little, I said low resistance actions done consistently over time in the same direction. And part of what I mean by that is, yeah, we are exposed to so many ways to change our lives. If you get on Instagram and you're sort of linked to all the self-help type accounts, you could have 30 ideas of things you need to do to improve your life in the first hour. so which of those do we do and there's a temptation to try and do all of them which doesn't work because we're trying to do too much also we try something we do it for a few days we expect change to happen we're like okay i've started meditating and i've done it for four days now and i'm not a different person right but we give up and we try something else and that That scatteredness does not help.

27:46It's been far better for me to narrow down to like, okay, what is the next most important thing that I want to change in my life? And let me really give that my attention and give it time to work. In your book, you talked about a case where you mess this up some of the first times you tried to go to treatment where it's like, I'm going to get sober, but I'm also going to do many, many things at once. Yeah. So explain what you learned from that. the first time I went to treatment longer term treatment and I came out and I was like all right I'm 30 days sober I need to stay sober but my life is way behind course right I'm 23 years old and I've never been to college I have no job I make no money I don't have a car I need to get sober but I also need to get in great shape because I've been in bad shape and I better start eating right and I need to enroll at the local community college because I've got to get my education on track.

28:40And what ended up happening for me was by doing all those different things, I missed the thing that enabled all of them, which was my recovery. My recovery needed more care and attention for a little bit longer before I was ready to diversify. It was the enabler of everything else. And that was what I did differently this time around. I made it the priority. I gave it the attention it needed for the time it needed so that it was solid. And then I was able to start building on top of it. And this idea of making sure that you give whatever your goal is the time it needs gets to another part of your little by little strategy, which is that rather than trying to cultivate some particular habit, we should instead think about cultivating momentum.

29:29Why is momentum so important but so underappreciated? Well, back to what I said earlier about habit. We want habits because we want these things to be easier. And most larger behaviors we do in life aren't going to fall into the category of what researchers would call a habit, which is something that happens automatically. And it typically happens in the same way around the same time. And one of the big problems is that most of us have lives that have constantly shifting context, meaning i might say i'm going to work on my novel right after the kids get on the school bus every day but there are plenty of days the kids don't get on the school bus or the dog is sick or something comes up which means it doesn't become automatic but we can have momentum which makes it a lot easier and we can work to keep momentum even when we can't do the thing perfectly An example I often use is my goal is to move my body every morning and usually in some way vigorously.

30:35There was a stretch of time that my mom kept ending up in the hospital. And when my mom would be in the hospital, it sort of took over everything. And I would have to get up at the crack of dawn and get into the hospital because you never know when the doctors are going to come by. It's not like they're like, well, check on your mom at 830. You just have to be there if you want to talk to a doctor. So I couldn't exercise. but what I could do is walk up and down the halls for 20 minutes. There are ways that we can do a smaller version. I often say a little bit of something is better than a lot of nothing.

31:06So we can do a smaller version of whatever our activity is. That helps us keep momentum. And we all know what momentum feels like. Imagine it on a bike. The first few pedal strokes are kind of hard. You're a little wobbly. You've got to put extra effort in. Once you get moving, it's easier. It's not like you don't have to pedal or steer. You do, but it's easier. And that's what we're after. Another thing we can do to keep momentum going is to celebrate the tiny accomplishments along the way. And this is something that I struggle with, especially when I'm using your little by little approach. If I go to the gym every day for a month and I can check off the perfect gold star, I'm like, you know, pat on the back.

31:45But when I just look at momentum and like, well, I'm working out a little bit more than I was last month, it's so hard to realize that as a win. So any hints for how to celebrate even when we're not perfect? There's two parts of that question that I want to address. The first is about the celebration aspect. And I think it's important. And I think the word celebrate might be overselling what we actually do. But I try anytime I do what I say I'm going to do, big or small, I try and have a moment where I inside give myself just a little good job, nice work. And I try and notice the feeling. It's subtle, but it is always there in my experience of I did what I said I was going to do.

32:29There's an internal alignment that feels good. And I try and notice that. And we can contrast it when we don't do what we say we're going to do. And we all know the mental agitation that comes along with that. So some of it is recognizing like, oh, this good feeling is subtle, but compared to that other thing, boy, this is much better. I think the perfection is a different animal because it is a real problem in my experience with people trying to change. We expect that we're going to do it perfectly. And that simply does not exist for the vast, vast, vast majority of people. I often talk about the 80 % rule, which means if I'm trying to do something daily and those two things for me are move my body for 30 minutes and meditate.

33:19if I'm doing that 80 % of the time or so, I consider myself successful. I try and give myself the gold star for it. Because if I can do that week after week, month after month, year after year, I get all the benefit there is to get. That 20 % that I missed just doesn't matter. But if I focus on that 20 % I'm not doing, I threaten to derail the entire project. And so getting away from that all or nothing thinking is critically important when it comes to making lasting change. And another thing we need to get right in terms of our thinking is that we need to understand which goals we really want to be pursuing in the first place.

34:01You argued that one reason behavior change is hard is because we often want more than one thing at once. Give me some examples of this and explain why it can be such a huge problem for behavior change. Well, I think if any of us pay attention to what shows up in our day-to-day life, we recognize we want lots of things. I very recently was just in New York City, and I wanted to enjoy New York City. I wanted to also continue to promote the book that was out. I also wanted to take a nap because I was tired, right? I mean, I've got all these things that just show up moment to moment. And the chapter in the book is called What is Worth Wanting?

34:40And there's a little snippet from a song, one of my favorite songs by artist Jimmy Dale Gilmore that says, my mind's got a mind of its own. And I think we can all relate with that. When we start getting into all the competing things inside of us, boy, there's a lot of theories on it. And I ended up really simplifying. I hope not oversimplifying, but definitely simplifying into two things, values and desires. Values are the things that the best, wisest part of us has decided are worth wanting. And desires are just the things that show up. You just want them because you want them. And so the first type of conflict we find ourselves in is the value to desire conflict, or as I like to call it, what I want most versus what I want now.

35:29And we're all familiar with this one. What I want most is to be in shape. What I want now is to continue to sit on the couch and read Substack because my goodness, there's a lot of great writers out there. That's what I want most versus what I want now. But the phrasing of that question is really valuable because it makes me realize that I do want the thing that I currently don't feel like doing. And I think that's critical. Now, there's a lot more that goes into solving that, but even phrasing the question allows us to make better choices. Then there's a second type of conflict that comes up.

36:07And these are even harder in some ways. And they're the values-to-values conflicts. Give me some examples of those harder ones. Well, I've done some exercises on my values, and I've ended up with two values in my list. One of them is adventure. I've realized that I am happiest, most fulfilled, most alive when I'm on some sort of adventure. I don't mean I have to be summoning Everest, but I'm doing something I haven't done before or I don't know how to do. So that's one value. Another value that's really important to me is to be able to be content right where I am with my life the way it is. Well, there is a nearly constant tension between those two values.

36:50And I don't know how to solve it. I actually got to the place where I finally realized it doesn't get solved. It's a constant negotiation or a dance between the two. And for me, that helps me relax. I used to ask some version of that question on the podcast all the time. Like, how much should I be ambitious versus how much should I be content? As if somebody would give me a formula and this tension would disappear. And my experience is it hasn't worked that way. But knowing it's there allows me to think about and go, oh, okay, yep, I'm feeling the call to adventure again. Well, you've been on the road for the last four weeks.

37:32Maybe it's time to spend a little bit more time on contentment. I face this with book launch, right? Book launch puts you into a future mindset of like all this energy going to this day. And I found that that has made it harder for me to be content with the moment that I'm in. So I've had to try and emphasize that a little bit more because the other one's just sort of happening. Another one that almost everybody will recognize is the tension between their family and their career. It's why we talk about work-life balance so much, because it's hard, because it's the tension that doesn't disappear in us.

38:13It's time for another break. But when we return, Eric will tell us how he figured out what his values really are. He'll also share his thoughts on how we can all spend more time pursuing what matters and less time frantically checking inane things off our to-do list. The Happiness Lab will be right back.

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42:21Before the break, Eric and I spoke about the importance of figuring out what we really value so that we can choose goals that matter. But that can be harder than it seems, because sometimes the things we think we value aren't really our own values at all. Eric had this realization a few years ago while driving through an affluent neighborhood in Atlanta. My partner's mother had Alzheimer's and she lived there. So for six years, we were kind of back and forth between Columbus and Atlanta. And her mom lived up in the northern part of Atlanta. And I would drive to a library to work and I would drive through Buckhead, Atlanta.

42:56And if you've been to Buckhead, Atlanta, one thing you will probably notice that I certainly did is it is lined street after street after street with enormous houses, with giant yards, like jaw-dropping wealth and i found myself one day driving down those roads and what was happening was what sometimes happens when i'm on those roads is i start thinking i want that you know what's wrong with me that i don't have that so i'm noticing that and at the same moment i pay attention to what's playing on my car stereo and it's a band i love called the gaslight anthem who are kind of like a punk band they're they're punk slash rock and it caused me just for a second to reflect because I was like, well, what is it about that that matters?

43:40And I realized, oh, there's an authenticity to punk music. There's a doing what really matters to you ethos to it. There's a contributing ethos to it. And I was able just to see in that second, like, here's one value being presented to me that I'm finding myself wanting, and here's another value. And what I was able to do though in that moment was see that one of those values is one that I have wanted for a long, long time. It's deeply embedded in me. It's the value of being authentic, about doing what I want to do, about doing things that matter. This other one, this wealth value, seems to only show up when I'm exposed to it.

44:25And that's a way of telling which is which for me, is which ones am I constantly kind of coming back around to that they remain there and which ones show up when I'm exposed to them or when I'm around them. I was in LA recently and one night I was in a party in the Hollywood Hills and there's a lot of money up there, gorgeous house, lots of people, lots of money. And I find myself thinking like, oh yeah, okay, maybe I want to be here. And the next night I was hanging out with a bunch of, you know, quote unquote, starving artists. And I found myself wanting to be like, oh, I really want to fit in there.

45:00And I just noticed like I'm affected by what I'm around. So being clear on who I am is really important as I move through these different places in the world. Another dichotomy between our goals that we should pay attention to is kind of how they feel to us. You've talked about this distinction between want-to goals and have-to goals and how they interact differently with this idea of resistance. Explain the difference between these goals and what they might look like? Well, if we think of saying to ourselves, I should do X, Y, or Z, and I'm not against the word should. I think it's a nice shorthand sometimes.

45:37But what is it that I'm telling myself I should do? And is it something that I have to do? Or is it something that I want to do? And when we are constantly embedded in have to goals, we become unmotivated, we become dispirited. We feel trapped. And so an example of this for me that I talk about is when the kids were younger, I was driving one to soccer practice here and I had to get another one to the other side of town for that. And then I had to get, and my brain is going, it's ridiculous. I have to drive these kids all over the place. I have to do this. Then I have to do that. And I just had the thought and I was like, no, I don't.

46:13There is no law out there that says that I have to take these kids to these traveling soccer leagues and all these different things. And so I paused and I went, well, why am I doing it then? And that allowed me to go, oh, I'm doing it because I believe it's good for them for X, Y, and Z reasons. I'm doing it because I really value my son's development. Now I'm doing the same thing, but I'm doing it in a slightly different spirit. And I think a lot of us fall into this, we're actually doing a lot of the things that are important to us, but we allow ourselves to get into, I have to do it, which becomes problematic because then we feel trapped.

46:57So step one for me is often just reconnect. Why am I doing the things I'm doing? Now, if you go through your list of that and you find that there are things that you are doing that don't actually matter to you, that you do feel like are have to's that don't matter, then that is where we want to work to change. I don't want to keep doing something that I feel like I have to if it doesn't align with what's truly important to me. Those are very difficult things. I've had to spend a lot of time as I looked at my relationship with my parents. How much of this lines up with my values of what I want to do to take care of them and how much of this lines up with some inherited sense of duty.

47:40Those are hard to tell apart often. It takes some time thinking about those things. But I do think the more time we spend thinking about, like, why am I doing the things I am doing, the far better chance we have of leading a meaningful and intentional life. And so that's thinking about all the values and the goals we have so that we can create the right kind of lasting change. But once we pick our goals, we don't just need to set our internal compass. We need to make sure that the world is not messing us up. We don't want to be sabotaged by the world around us. And in the last part of our conversation, I wanted to talk about what you've learned about behavior change in terms of setting up our external environment right.

48:20I know in your book, you've talked about different structural ways that we can go about bringing our goals to life. And you have this handy acronym that you use to do that. What's that? So we've got to get the structural right, the ways we set ourselves up for success. So I roll out a process in the book I call SPAR, which is a way of walking through all of these things. S stands for specificity. Because so much of what seems to us a failure of willpower is often failure of clarity. We're not specific enough about what we need to do. So we might have a goal, but are we really specific? If I have to figure out what to do and then do it at the same time, I'm in danger of failing.

49:06I know this one really well. I wake up, it's the weekend, and I know I'm going to exercise. And I'm like, okay, well, what am I going to do? It's kind of a nice day. Maybe I should go for a bike ride. But if I go on a bike ride, then I'm going to have to pack a lunch. You know what? I'll go to yoga instead. Well, what time are those classes? Before long, I am completely lost trying to decide what to do. So that ambiguity is a real problem. The next part of it is prompts. How do I get reminded to do the thing that I'm doing? This sounds simple, but it's actually often not. The mornings that I overcome my substack exercise challenge are the mornings that an alarm goes off and says, now it is time.

49:47Alignment is really sort of what you just mentioned, our environment, right? And our environment consists of, have we made it easy to do? The classic one people always use is like, do I set out my exercise clothes the night before? My version of this that shows me how important environment is, which every time I tell it, I feel like a flawed creature, is that I play my guitar so much more when it's on a stand versus in a case right next to it. it takes about 30, I've timed it, it takes about 30 seconds to open the guitar case and take the guitar out. The fact that I end up playing more because of some 30 second friction, again, makes me think like, what kind of weird animal am I?

50:30And yet it is undeniably true. So the more that we set up our environment, the better chance we have. We used to say in recovery all the time, if you hang around the barbershop long enough, you're going to get a haircut, right? It speaks to if I'm around people that are using, I'm going to end up using. And so who supports us and the environments we're in are all really important. And then the last part of it is R for resilience, which is planning for what am I going to do when my plan goes wrong? So when I would be coaching somebody, we'd work out a great plan. And then I would say, okay, how is this going to fail?

51:05Back to the example I gave earlier, work on my novel right after the kids get on the school bus every day, what are we going to do on days the kids don't get on the school bus? The answer might be, I go, that day is just a wash. And that's fine. It's better than feeling bad that we didn't do it that day. It's much better just to go, well, days that the kids don't get on the school bus, I just don't do it. But we might come up with an alternate plan. So those are the structural elements and the environmental alignments that are so critical. All of these things are really important to our chances of success.

51:40A final aspect of resilience that you talk about a lot in the book is the importance of other people and social support. Talk to me about the power of social support. The more people support you that are in your corner, your chances of change go up multiple times. So this can just be a friend asking you, hey, you know, how'd you do with that thing today? It can be sharing it on social media that I'm going to try and make this change. It can be asking your partner. I did it this morning. Last week was not a great week for me exercise-wise, right? It was book launch week. So I said to my partner last night, I really need to get back to exercise in the mornings this week.

52:23Could you help encourage me? She helped encourage me, right? I got back to it. And so it's that sort of thing that makes such a difference. And my experience of change in my life, some of the biggest changes, and obviously the biggest one being my sobriety came with the support of lots of other people. You know, it came through 12-step support, but we don't all have to have a support group to be getting support from people around us. And it's just important to ask because we are much more likely to achieve the goal. I've had friends who were heroin addicts and cigarette smokers tell me that quitting cigarettes was harder.

53:02Now, I think there are a few different reasons for this, so I don't want to vastly oversimplified. But I think one factor is that when they're trying to get over heroin addiction, they were surrounded by people helping and supporting them. And when they tried to quit smoking, it was just them. They just said, today's the day. I'm not going to smoke. I'm not going to smoke. I'm not going to smoke. And no help makes a big difference. So any strategies for asking for that help like you did with your wife? Because I think it can be tough to admit to other people that we want to change and that we need some help.

53:35So having the humility to be able to do it is hard. I get it. And it makes such a big difference. One way to do it is just get other people to want to do the thing with you. A number of years ago, when I worked in the software business, I worked in an office, people would always come in and be like, hey, I'm not going to eat that today. I'm on a diet this week. And this person would try it and that person would try it. None of them really ever seem to change very much. And so finally, at one point, I was like, you know what? Let's try something. Let's do a body fat challenge where we're just going to take our body fat at the beginning and the end.

54:08And whoever's body fat changes the most in that window wins a prize. But what was remarkable is that about all seven of us made significant changes in those three months. Sometimes our support was not support in the way you'd think of it. Sometimes we're teasing each other, we're playing, but we're still doing it together. There's more than just me involved in the endeavor. And so I think there's lots of ways to set it up. There are people in your life you may not feel safe asking, that you don't want to ask. Don't ask them. Your partner may not be that person. It might be random people on Facebook because you join some group where they're all trying to do it.

54:44So there's lots of ways to find it. And I think it's just a matter of finding the one that works best for you. And so we've talked about so many different ways that we can build our skills to change better. How has taking this little by little approach affected the way you achieve your own behavior change? It's essentially how I wrote the entire book. I have had the privilege of reading great authors for 12 years now for my podcast. I've read probably 500 or 600 books in this space. So I know what a really good book in this space looks like. And so I got a book deal and I started writing. And I can assure you that in the beginning, my writing did not look anything like that.

55:23I had levels of self-doubt. I hadn't faced in forever. And so when I would sit down and think about writing for a long period, I just didn't want to do it. It brought up such feelings of doubt and uncomfortableness, I would try and just turn away. So I wrote the book 30 minutes at a time. Now I might say, oh, okay, it's Monday afternoon and I have four hours available for writing. But I, every single time would sit down. I would start my 30 minute timer. I would put on my playlist. I'd set up all my distraction blockers. And my goal was not to bail out in that 30 minutes. And if I got to the end of that 30 minutes and I was rolling, I would still reset the timer and I'd do it for 30 minutes.

56:08But if I got to the end of that 30 minutes and I was really struggling and I was really miserable, I could stop and walk away. And I would do a little of the good job. You did it. You did it. You hung in for 30 minutes. In the beginning, I simply was like, if I put the time in, I get the A plus gold star. Now, over time, you start to see results from that. And the process gets a little bit easier. It never gets easy, but it gets easier. But that's kind of how I wrote the book. And so I follow that advice. And then the other one is I use that phrase, a little bit of something is better than a lot of nothing.

56:46I used it this morning. I meant to exercise this morning. I did not make the best choices in the world early on. You know, I'm still checking like, how are the reviews on Amazon? And is, you know, did so-and-so share it? And, and then I realized, okay, well, I don't have time to do what I plan to do. Then I hopped on the exercise bike for 15 minutes. I still was like a little bit of something is better than a lot of nothing. And that is valuable. So if there's been a small change you've been struggling to make, why not take Eric's advice and start small? Choose actions that feel manageable to you.

57:20Focus on consistency over perfection. And make sure the goal you're working toward is something you actually value. Because those little bits of progress, repeated over time, can ultimately change your life. If you'd like to hear more about Eric's advice on how to make lasting change, check out his book, How a Little Becomes a Lot, which is out now. Next week, we'll continue our back-to-school book series with comedian Chris Duffy. I'll ask him about some of my favorite takeaways from his new book, Humor Me. And we'll learn that embracing your inner goofball can help you become a better version of yourself.

57:53The humor that I want to celebrate is the kind where you are just laughing so hard that you're holding your sides and tears are streaming down your face. And it's really hard afterwards to even explain what was funny about that. But in that moment, you are so locked in, 100 % present. And that is, these days, very rare to have that complete 100 % presence with another person where they're not like half on their phone or half thinking about something else. That's all next week on The Happiness Lab with me, Dr. Laurie Santos.

58:27On The Happiness Lab, there's often talk about how small acts of kindness can boost your happiness. Spoonful of Comfort is one of those gestures. It's a care package with home-style soup, fresh rolls, cookies, and thoughtful touches that make the unboxing experience feel special. When it's hard to know what to say or you can't be there in person, Spoonful of Comfort is a warm reminder that love can travel any distance. Send one today at sendaspoonful.com. Sendaspoonful.com. The Happiness Lab is proudly sponsored by Amika Insurance. You know what they say. If you want to go fast, go alone. If you want to go far, go together.

59:06So go with Amika and get coverage from a mutual insurer that's built for their customers. One that looks after what's important to you together. Auto, home, life, and more. Amika helps you protect what matters most. Visit amika.com and get a quote today. Life is full of transitions. A new job, a new routine, a new season you didn't quite plan for. So when things shift, it's worth asking, does your car still fit your life? The right choice won't change everything, but it can make daily moments smoother and a lot less stressful. Cars.com makes it simple. With over 2 million new and used cars, you can use powerful filters to narrow your search by price, mileage, features, whatever matters most to you.

59:55And their deal badges highlight when a car is a great price, so you can shop with confidence. Whatever is next, find the right fit at cars.com. Where to next? Falls a time to plan ahead and make sure your brand shows up in ways that matter. Fort Imprint's promotional products work as hard as you do and make a lasting impression. From quality apparel, including exclusive brands, to drinkware, tech, and totes, they've got thousands of options to fit your brand and budget. Plus, you get free samples, expert help, and their 360-degree guarantee, so you'll be 4imprint certain everything shows up just right, right on time.

1:00:35Explore more at 4imprint.com. 4imprint. 4certain. This is an iHeart Podcast. Guaranteed human.

From the publisher

Most of us are familiar with this frustrating pattern: you set a goal, start off strong, but then lose motivation and end up right back at square one. Why does it seem so hard to change — even when you have a plan in place? Turns out, you may be aiming too high, too soon.

Laurie breaks down the science behind this pattern with Eric Zimmer, host of the award-winning podcast “The One You Feed” and author of the new book How A Little Becomes A Lot: The Art of Small Changes for a More Meaningful Life. Eric spent years struggling to overcome a heroin addiction before eventually turning his life around. He explains why lasting change often comes from making consistent progress in the right direction rather than attempting one dramatic transformation, and shares what he’s learned about building momentum, overcoming setbacks, and finally reaching the goals we’ve been striving for.

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Why Smaller Goals Can Lead to Bigger Changes with Eric ZimmerThe Happiness Lab with Dr. Laurie Santos · 48 min
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