3 Money Beliefs That Made Me Millions

2 Dec 2025 · 59 min

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The Jasmine Star Show - Episode Summary

Episode Title

3 Money Beliefs That Made Me Millions

Podcast Overview The Jasmine Star Show is a business podcast hosted by Jasmine Star, a law school dropout turned successful photographer and business strategist. Each episode delivers raw business coaching, inspiration, and tactical advice for entrepreneurs looking to monetize their passions and build a successful brand.

Episode Description In this episode, Jasmine shares three pivotal money beliefs that transformed her journey from a struggling entrepreneur to building multiple seven- and eight-figure businesses. The discussion is framed around mindset shifts that can help listeners rewire their thinking about money, success, and failure.

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Key Concepts

  1. The Market is Always Right
  2. Understanding Demand: If products/services are not selling, it indicates that they do not meet market demand.
  3. Feedback Loop: Engage with customers to identify what they value and desire, thus refining offerings accordingly.
  1. Failure as an Asset
  2. Reframing Failure: Learning from failures is essential; Jasmine illustrates this with a story about kindergarteners outsmarting MBA students by simply experimenting without fear.
  3. Mindset Shift: Embrace mistakes as stepping stones toward success.
  1. Agreements for Success

Jasmine speaks about three personal agreements she made that facilitated her transition to a millionaire mindset:

  • If I don’t quit, I can’t lose: Persistence is key; she emphasizes the importance of not giving up despite setbacks.
  • I don’t know everything, but I can figure out anything: Having a learning mindset allows for growth and adaptation in business.
  • Everything is happening for me: A belief in the positive outcomes of challenges fosters resilience.

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Episode Highlights

  • Jasmine’s Transformation: She recounts her journey from making $100K in her first year with no experience to scaling her business significantly.
  • The Spaghetti Challenge: A study that found kindergarteners outperformed professionals in a challenge due to their willingness to experiment and not fear failure.
  • Building a Money Mindset: The importance of results in business, focusing on customer outcomes to drive sales.

Tactics for Entrepreneurs

  • Creating Offers: Start with understanding the audience's needs and desires through conversations before launching products.
  • Learning from Feedback: Analyze customer reactions to improve product offerings.

Key Takeaways

  • Persistence: The commitment to not quitting is essential for success.
  • Learning and Growth: One should never stop learning; everything can be figured out.
  • Positive Perspective: Challenges and failures should be seen as opportunities for growth, not setbacks.
  • Trust Your Value: Recognizing your worth is crucial; avoid a poverty mindset when pricing your products or services.

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Conclusion Jasmine encourages listeners to embrace these beliefs and agreements as a path to success. She emphasizes that success is not merely about hard work but shifting one's mindset. By applying these principles, entrepreneurs can unlock new levels of achievement and financial growth.

Related Episodes

  • [The 4 Things My Brain Did to Keep Me Stuck - and How I Overcame Them](https://podcasts.apple.com/us/podcast/the-4-things-my-brain-did-to-keep-me-stuck-and-how/id1479619320?i=1000661628245)
  • [How to Build Your Self Trust to Make Better Business Decisions](https://podcasts.apple.com/us/podcast/how-to-build-your-self-trust-to-make-better-business/id1479619320?i=1000664011417)
  • [Why Scrappy Entrepreneurs Always Win](https://podcasts.apple.com/us/podcast/why-scrappy-entrepreneurs-always-win/id1479619320?i=1000722924117)

For further insights and information, watch the episode or explore additional resources at [Jasmine Star’s website](http://jasminestar.com/podcast/episode601).

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Transcript

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0:00Ten years ago, I made the decision to build my personal brand that was elevated, yet approachable, and reflected who I was, not just what I did. I created my website with ShowIt because it's true drag and drop freedom so you can easily build and update your site. Plus, their real human support team, game changer. Want to try it for yourself? Head to jasminestar.com forward slash show it for a 14-day free trial and first month free when you subscribe. The truth of the matter is, is the market's always right. If they're not buying, the offer isn't what they desire. My main objective was to say, how do I figure out what people want?

0:34What do people really, really want? Want to know how I went from million dollar years to million dollar months? Even after struggling for years to create a business that actually made money, I'm talking about any money. Does this sound familiar? You've built a business, you've tried the strategies, you've implemented frameworks, even hired coaches and invested in courses. But deep down, you still wonder, am I the reason it's not working? I recently taught a free no pitch live class that showed why your next level of success isn't about working harder, it's about thinking differently. I revealed the three money beliefs that helped me go from struggling entrepreneur to building multiple seven and eight figure businesses so you can unlock the mindset and do the same.

1:13So why? Why did I teach a free no pitch class? Well, I wanted to hear from you. Yes, you. At the end of the live class, I asked people to complete a one minute, three question survey so I could learn what classes to teach in the future, what topics would help you build your business and what you'd find valuable. But I'm not going to talk about that right now. First, I want to explain more about this live class and why I loved it. I'm going to cut to the chase and let you know that I'm going to share a recording of that class right about now, but here's what you can expect from it. The exact money belief shift that I made to go from million dollar years to million dollar months.

1:45Why failure is your greatest growth tool and how to reframe setbacks and strategic breakthroughs. Science backed ways your mind can literally make you more money and how to release the pressure and adopt a mindset beliefs that lead to real sustainable business results. This just wasn't a mindset fluff or woo-woo tips. It was a proven framework rooted in personal transformation and real-world results that made me millions. So now let's dive into the video. Welcome to the three money beliefs that made me millions. I am so happy you're here and I'm so happy that you chose today as the day that you begin to start changing your life, your mindset, and the millions that you are going to make as a byproduct.

2:25My name is Jasmine Starr and I am teaching this live masterclass from Newport Beach, California, wherever in the world you are. Thank you. I appreciate you being here. So for those of you who don't know, my name is Jasmine Starr and I love to read. I will read cereal boxes. I will read the morning newspaper. I love spending my weekends reading books and I'm the kind of person that will go to the grocery store and then I'm reading magazines while I wait for people to check out my food. So just imagine my surprise and delight when I read about the spaghetti problem. So, professor and researcher Peter Spellman set out to answer the question, who solves problems the best?

3:06And I thought this was so fascinating because he took large groups of people, so large groups of lawyers, large groups of students, large groups of CEOs, of engineers, of dentists, and he wanted to know who solves problems the best. So what he did is he got hundreds or thousands of lawyers and put them all together and thousands of students and put them all together and dentists all together. And then he gave them 20 pieces of spaghetti, a meter of tape, a marshmallow, and a piece of string. And he asked who could build the highest tower. That was it. So to me, when I read the story, the end was better than fiction because I wanted to know, okay, of all these people, who did it best?

3:52So I will tell you who did the worst. The MBA students and the lawyers did the worst because they spent most of their time arguing or trying to decide who was going to be the leader. Okay. Engineers, they did very well, which you might expect it because they build towers for a living. But just imagine my surprise and delight when during his GEL conference presentation, Peter Spelman revealed a photo of kindergarten students taking the grand prize. So that led most of the people to ask, how did a group of five-year-olds beat professional engineers? And he said, by a simple process of experimentation and iteration.

4:34The five-year-olds just kept on experimenting and changing. And I read this story and I was completely fascinated because what he says, and he stood on the stage speaking to people like you and me, people who are interested in growing our lives and growing our businesses. And he said that the kindergartners won because they weren't afraid of failure. They just simply said, we have a goal. Let's make it happen. We believe we could build the highest tower. And I found that so fascinating because the kindergartners didn't assume they knew the rules. They were just the only group to ask for more spaghetti.

5:13They didn't waste time learning how to build. They didn't study how to build. They weren't talking about what to build. They weren't writing a mission statement about what they were going to build. The kindergartners just started creating, making mistakes, and learning. Think about who else can do this. You and me as entrepreneurs. we're going to create, we're going to make mistakes, and then we're going to learn. So what he said is he stood on this conference stage and he said, the people who were planning weren't learning. The people who were trying and failing were. So if you are here and you're watching this and you are feeling like you're trying and failing, guess what?

5:58You have the possibility of building a very tall tower? As long as we did what? Well, what could we learn from kindergartners? I have a five-year-old daughter, and I have to tell you daily, she is reminding me to apply the right mindset to success and failure. Could I approach building a business the way that my five-year-old would create a tower? There's no failure. We just have to continue to build. And so in order for us to get on the same page about building a mindset for millions, I want to come here and be like, this is the mindset. But we can't build the right mindset unless we share the three agreements I made with myself in success and failure.

6:48I am going to share with you everything you're going to need to do and the things that I did to help me build a business, tens of millions of dollars in my business. But there were three agreements that I made in preparation of that. So if you would like to have a mindset that builds tens of millions, then what I'm going to invite you to do is to agree to the set of agreements. Because if we're on the same page, then we can excel and expand. So three agreements that I made in success and failure. These are the three agreements I made before I could change my three mindsets. Agreement number one, if I don't quit, I can't lose.

7:24If I don't quit, I can't lose. So I'm going to be very honest and let you know that I wasn't, and I am not, the best, the most talented, or special. But what makes me different is I simply don't stop when other people do. I didn't stop when other people did. And I kept on reminding myself, if I didn't quit, I couldn't lose. So let's go back to 2007, where I first came to this agreement. And so I had this dream. I had dropped out of law school. My mom had brain cancer. And I decided with my life, she was 50 and I was 25. And so I promptly had a midlife crisis. And I was like, if I die when I'm 50, do I want to die a lawyer or do I want to take a chance on this dream that I have?

8:11So I decided in 2007 to become a photographer, but I didn't even own a camera. And that sounds crazy to most people because it was. And so when I started taking pictures and putting my photos out on the internet, these are the very things that people wrote about me. That I was talentless. That I was uneducated. And that I was doing it wrong. And that alone is very mean and hurtful. But the worst part was that it was true. I didn't have talent. I wasn't educated. And yeah, I'm a self-taught photographer. for. I was doing it wrong. But then I reminded myself, most people quit right there. If you put something out on the internet, if you sew jackets, if you clean teeth, if you sell digital courses, and I said, you're talentless, you're uneducated, you're doing it wrong, most people would say, you know what?

9:12You're right. I can't. This is not for me. But if you told yourself, agreement number one, I am not going to quit. Because if I don't quit, I can't lose. That first year of photography, I made over$100 ,000 my first year in business. And guess what? Over time, I became talented. And over time, I got educated. And over time, I figured out how to do it my own way. If I had quit, I would have not earned the right to do those things. So agreement number one, as we pan ourselves to making millions, a millionaire's mindset, well, then we have to say, I'm not going to quit no matter what people say. Agreement number two that I made with myself before I expanded into a money mindset.

9:59Number two, I don't know everything, but I can figure out anything. I don't know everything, but I can figure out anything. So I don't know about you, But remember, I said, the first iteration of my career, I started off to be a photographer. And I needed to build a website, and I didn't know how. I needed to learn marketing, and I didn't know how. I had never done sales before. And I thought to myself, oh my goodness, there's so many things I don't know. Guess what? We all face that. And we don't know the answers to everything. But we can learn anything. And so as you're writing notes, I want you to write that first agreement.

10:37First agreement number one, if I don't quit, I can't lose. And agreement number two, I can learn anything. Let's break this down. In 2009, I started creating digital products for an online store. I had a service-based business. And then photographers were asking how I was building my business. Most photographers in their first year would not make$100 ,000. And they said, you know, you're really not that talented. And you're really not the best. But you seem to be making a career out of this. They said, how are you doing that? What are the things you're doing? And so I had never done this before.

11:11I had never created an online store. I had never created short form videos. I had never created a PDF. I didn't even know how. So I created this online store and I put it like a$19 PDF and I made these short video tutorials for$3. And I have to tell you, it was scrappy and it was imperfect. And I didn't know how, but I decided I can learn. I believe the same for you. If we don't have the agreement that we can learn anything, it's going to be very hard for us to have a money mindset that will get us millions. So what happened? I didn't know what to do, but I believed I could figure it out. I believed I could figure it out, and it resulted in making over$100 ,000 in my first year, selling a$19 PDF and$3 video tutorials.

12:03so if what we're going through here are a series of agreements agreement number one is if I don't quit I can't lose agreement number two I don't know everything but I can figure out anything and the last agreement before we move into how to create a money mindset is number three everything is happening for me everything is happening for me and I mean this in the good and the bad and the oh so painfully ugly. I had to tell myself that even when I fail, it's happening for me. You see, back then, I didn't read Peter Spellman's work. I didn't know that failure was the cost of success. I didn't know that in order to build the tallest tower, I had to fail more than other people.

12:48And so I want to ask you that question. Does it feel like you've had a series of missteps or things you've started and you couldn't complete it all the way, I am here to tell you that there is no such thing as a misstep. Everything is in preparation of the thing that you are sent ultimately to do. Because even when I fail, it's happening for me. And so on your notes, I just want you to have an agreement with yourself. Everything is happening for me, even when it feels like it isn't. Now let's go to 2014. In 2014, I have to tell you, this is when everything fell apart. And what I will tell you now is that it fell apart then for everything to come back together better and stronger.

13:29Because I will tell you in 2014, I made some really epic mistakes. I lost contracts and I had a lot of sponsorships that were pulled. And I will tell you, it was the darkest time of my career. So in 2014, I had generated$400 ,000 of revenue. But I was exhausted and I was hurt and I was angry because the other contracts and sponsorships were supposed to be$200 ,000 in my business. And I felt so exhausted, hurt, and angry. I don't know if you've ever been there before where things outside of your control are happening and you just are like, why? Why? Why is it happening to me? And that was the year that I decided to say, everything is not happening to me.

14:17It's happening for me. So it's at this time that everything's coming together, asking me to change my mindset, but on three agreements. Number one, if I don't quit, I can't lose. Agreement number two, I don't know everything, but I can figure out anything. And number three, everything is happening for me. So what happens this year that radically begins to change my business? In 2015, I created an Instagram for business course. and I charged$197 for it. Here's the thing. When other people try to tear you down, you're going to say, I'm going to come back stronger. If you, like me, have never created an online course and you're like, I don't know where to begin.

15:03Welcome to the club. We don't know everything, but we can figure out anything. And if I don't quit, I can't lose. So what happens on the back of$197 course? I made$255 ,000 in five days. That was more than the contracts and the sponsorships I lost. That would have taken me a year, and I made more in five days. I continued to launch that course, and in that year, made over a million dollars. Everything was happening for me. And I don't know what you're going through today, but let me promise you, everything is happening for you if you believe it. So here are the facts. I needed to accept three agreements before I can make the three money mindset shifts.

15:52So are we on the same page? I would love to hear from you in the chat. Could you make similar agreements in yourself, in your business? Because Peter Spellman, I wish Peter Spellman, I wish I would have read his work early on to say the more I fail, the faster I am getting to success if what? I don't quit. If I figure out what I don't know. And if I believe that everything's happening for me. So if we are having that agreement, let's now move into our money mindsets. Because once I believed I could make money, I have to pause here for a second and let you know I'm the daughter of an immigrant.

16:28I'm a first generation Latina. My father is from Mexico. My mother is from Puerto Rico. and my dad came to the United States and he was working up to four jobs at one time for his family of seven. I have to tell you, I didn't grow up thinking that I could make money. I thought the greatest that I could ever always hope for was a corporate job with a W-2 and insurance. That was my biggest dream. And then all of a sudden the internet came around and I realized that digital offers could be part of a future for me. So once I believed I could make money online, in success and in failure? What did I need to believe about money?

17:08So I'm going to explain how we went from million dollars years into a million dollar month. And you're going to learn about the three money beliefs that made me tens of million dollars as the business expanded. So what I just did in those early agreement years was focus on one part of my career. But after I started creating courses and memberships and masterminds, everything began to extend on the back of that and it became bigger than I ever dreamt. But here's the thing. I would not have been able to hold the space for tens of millions of dollars until I changed my money mindset. And that is what we're going to get into right now.

17:46And so my goal here is I hope that this has been valuable so far. I have to tell you, I created this because I'm like, it came to me and I'm like, Jasmine, just teach this class about things that have helped you in the past. And I have a lot more going to share and I'm going to keep talking and you're going to keep taking notes. And we're going to have that survey at the end because I still would like to continue to show up and serve you well. So here we go. The three money beliefs that made me tens of millions. Money belief number one, you're rewarded for results. You're rewarded for results.

18:16So if you tell me you help me lose weight and I lose weight, I have a result. If you're going to tell me how to bake the world's best cake and I create this cake that's so much better than I could have ever created my own, that's a result. If you help me how to become a better parent or improve my tennis serve and then I get results on what it is you teach me, oh, what do I do? I brag about you. I tell you about my friends, my family. I might even post about you online. Why? You're rewarded for results. Very few people are rewarded for just an idea. So I want to tell you that if you look at your results that you're getting for people and you're getting them.

18:53Bravo job, Walda. Because when you get results, more people will pay you more money. That's it. That's it. What shifted my mindset first was results above everything else because the best marketing will never be better than real results. So in 2017, my husband and I decided to launch a membership helping business owners create marketing for their own businesses. So we launched and we just had this dream. We're like, oh my gosh, if 500 people can join us in that first week that we launched, it would blow our minds. But what was the main goal here? I'm going to change my money mindset to bring in the changes that I want.

19:40We welcomed 2 ,444 members in five days and we made a million dollars that year from the membership. And that was in addition to the other courses and digital products we had been launching. All of a sudden, I said, in five days, 2 ,444 people come in. How do we get them results? Because if we can get results for 2 ,444 people, game over. So we said, get results, get results, get results. And so we had people in the community come in and say, I used the content that you taught me. I had a reel go viral, 5 million views, 20 ,000 followers, and we had one of our biggest months in sales. She put that in the community and other people are like, I want her results.

20:26So they started doing things and getting these amazing results. So we kept on saying the better results we get for people, the more people are going to find value in the offer. Results are rewarded. So now I get the honor and privilege to tell you that we have served over 40 ,000 business owners to create, plan, and schedule their marketing. Results are rewarded. The second money belief that made me tens of millions was that the market is always right. The market's always right. So customers are the market. People who buy it from you. That's what we call the market. Now, customers will buy what they desire.

21:11If no one is buying, your offer isn't what they desire. I want to pause here. If you have an offer and you've sold it once or twice or just a couple times and you're like, why are people not buying? The truth of the matter is, is the market's always right. If they're not buying, the offer isn't what they desire. And if I knew the market is always right and people will buy what they desire, my main objective was to say, how do I figure out what people want? What do people really, really want? So I had this idea and people might say, okay, Jasmine, on the outside, it looks like you put things out and they're always successful.

21:52I am here to tell you. In 2024, I wanted to launch a live event. I had this idea. I convinced the team. I'm like, it's going to be incredible. and I said it's going to be this, this, and this and we started testing it with a group of people and nobody thought. And so I said, well, maybe we just need to show it to more people, right? We just need to show it more to the right people. And then maybe like two people said that they were a maybe. The market's always right. The market didn't want the live event for me at that time. Okay, the market's never wrong. In 2025, we debuted an offer called the Consistent 10K.

22:34It's a 90-day program where we teach people how to build consistent 10K months from digital offers. In the beginning, it started off as a tiny little test, but immediately, product market fit. Like, we started telling people about it, and people are like, yes, I'll sign up. Yes, I'll sign up. Yeah, the demand was so much that we actually had to limit how many people could invest. We're like, this is growing too fast. There's too many people who are getting results. The market is always right. Oh my gosh, this is absolutely incredible. The market wanted this offer. Market didn't want that other offer.

23:13The market's always right. In fact, here is a testimonial from somebody who in less than 60 days got a 2.5 return on what she invested. And she's like, we're just getting started. We focused on results. She got all of her money back in less than 60 days. She's doing the things she wants. She said yes. The market's always right. So we're talking about the three money beliefs that made me tens of millions. But before I share the third belief, it would mean the world to me if you did a 20-second survey. I am telling the team that if we have enough people fill out the survey and tell us what we want, I'm like, I can continue to do more of these.

23:52It should take you 20 seconds. So it's like, help me prove to the team that these are worth our time and energy. I love hanging out. I love empowering entrepreneurs. This past weekend, somebody had asked me, so Jasmine, what do you sell? And I said, belief. And then she like kind of rolled her eyes and she's like, okay, but really, what do you sell? I said, I sell belief. I sell tools that help people, but guess what? Everybody in the world has a tool that helps people. It's true. But I I sell the belief in oneself that this will be the thing to get the result that they want. I have a question for you.

24:33What do you sell? Truly, not just an offer. What do you actually sell? The third money belief that may be tens of millions. The first one, what do we know about the first one? This is a conversation in the chat. What do we know about the first one? right? The first one is results are rewarded. The second mindset belief is the market's never wrong. And third, what I call pricing poverty. Friends, know your worth. Now, I'm going to take a second, and I know I might rub people the wrong way, but I have to tell you that for me, my mindset was limited to how I grew up. We shopped at thrift stores, and people left groceries on our porch and that Christmas time, people from church would take up a donation for my family.

25:22And so I grew up in a very limited scope of what somebody would pay, what somebody had to pay, because I grew up and there wasn't anything to invest. So my view of the world was, well, I don't know if people could pay that. Like who would ever pay that? And then I started asking questions like, why would they pay that? And then deep down, I started asking questions, am I worth that amount? And you might not feel that way, and you might not have grown up the same way I did, but I wonder if a lot of people here are asking those same questions. And I'm going to tell you that when you're asking these questions, you're coming from a poverty pricing mindset.

26:02So what I immediately had to change began in 2009. I told you that I was selling$3 video tutorials. In 2009, I had a pricing poverty mindset. Who would pay this? Why would they pay this? Am I worth the$3? And then over time, I started getting emails about people's results. They were saying like, Jasmine, I just made$300 more on this shoot because of what I learned. Another email, Jasmine, I just made$3 ,000 more on this wedding based on what I've learned. I had an email from somebody say, Jasmine, based on what I learned, I created something in my business that brought in$30 ,000. I was blown away.

26:49They saw the value before I trusted myself. I was selling$3 things when they were getting$300 ,000,$3 ,000,$30 ,000 worth of results. They saw in me what I couldn't see in myself. So I began to shift my perspective as my business grew that I was the girl who charged$3 for a video and I'm now the same girl who charges$30 ,000 for a mastermind. So what happens? I can charge$30 ,000 for an eight-month mastermind because I trust the value I provide. In order to access the mastermind, you have to be building a business that's already making over seven figures. All these women have seven-figure businesses and they want to scale to eight figures.

27:44I believe that they're going to get more than the$30 ,000 that they invested in the program. So if we change our value proposition and we know our worth, then we're not going to be pricing in poverty. We're going to be pricing in potential and in value. And I have to think right now that you just spent 60 minutes, right? We're going to spend about 60 minutes in this masterclass. And the reason why I'm here is because I wish somebody told me to trust my value. I wish somebody gave me money mindset advice early in my career so I wouldn't be spinning my wheels for so long asking, am I worth it? Who would pay this?

Read the full transcript

28:25Is this valuable? I'm teaching this class because I wish somebody would have told me to invest in myself. I spent so long trying to be like, well, is this the thing? I don't know. If I just do this, if I learn more, if I study more, if I search more for free, if I do it on my own, if I prove to myself, and I believe that when you invest in yourself, you're not just buying education, you're buying time. When I started buying and investing on behalf of my business, they collapsed my timeline. They said, don't make these mistakes. Here's the quickest way to get a result. Here's what you do. And I thought to myself, oh my gosh, I wasted so many years telling myself, one day you'll get there.

29:04One day you can do it. The minute I decided to invest in myself, it was the best thing that I had ever done. And so I'm here to remind you to be the one person who will tell you on this particular day, at this particular moment, bet on yourself. Please bet on yourself. Why? We've made agreements, friends. We said, number one, if I don't quit, I can't lose. Number two, I don't know everything, but I can learn anything. And number three, everything's happening for me. If we agree to those terms, and just like Peter Spellman, in science and fact said failure leads to success. If we believe that, then the money mindset becomes focus on results because the results are rewarded.

29:57Then the mindset becomes what is going to happen? The mindset becomes the market is never wrong. And the third mindset becomes avoid price and property and know your worth. We're going to get a Q &A right about now. If you haven't completed the survey, I would love if you did that because I want to teach more of these classes, but I only want to do them if they are valuable for you. So let's get into Q &A. Very, very excited. Okay, Laura, I keep hearing you mention the consistent 10K. What is that? Instead of getting into that right now, I'm going to send an email. If you would like, you can get more information there.

30:37Let's keep the questions going. I did mention that it was a 90-day program to help you build 10K months, but we could chat about that a little bit later, but I'm open to other questions. I just, I said, it's going to be pitch free. So let's make this happen. Mackenzie and Marnie. Oh, both of you have the same questions. How do you know if it's your offer that's wrong or if you're marketing to the wrong market? How do you find the market you're trying to sell to? Great questions. In fact, I am going to tell you every time we put out an offer that really worked. So, okay. So we're on the same page, right?

31:08I told you in 2024, how I said, oh, I wanted to market this live event that people didn't respond to. So I took that lesson and instead of saying, I was a failure or this was a failure or I am done or no one's gonna buy from me ever again, I simply said, wait a minute, I put out an offer and I didn't talk to the market. Every time I put something out successful, I spoke to the market before I made the offer. And that's what I'm gonna tell you, Marnie and Mackenzie, please talk to your dream customer. I want you to get very specific on the person that you are trying to sell to. Because when you get specific on the person you're trying to sell to, and then you have conversations, they will actually tell you what they want that they think is missing in the industry.

31:50So if we go back to the example in 2024, I said, oh, I know this market. I'm going to put out an offer. Guess what? People didn't want that offer. Do I really want to talk about that publicly? No, of course not. But do I want to be real with you? Absolutely. So then what was the main difference between putting out that offer in 2024 and then the consistent 10K that blew all of our minds and expectations. For months, and you don't have to wait months, I just spoke to a lot of people. And I started asking questions. If I had a magic wand, what would you have? What do you want? What doesn't exist?

32:21What did you do in the past that didn't get you a result? I was asking all of these questions. And literally, the thing we kept on hearing again and again and again is like, if I just had a digital product that brought in$10 ,000 a month, my life would change. And I have to tell you, how many times did I need to hear the same thing for me to say, this is it? This is it. And if you were to ever talk to me about the difficulties in building out a consistent 10K business, I will tell you that I'm just a mirror to everything that people have told me. All of our emails, all of our landing pages, all of our copy, all I did was I got things that people had said, my dream market.

32:58And I put it packaged out and I put it out and people are like, how is Jasmine in my mind? I'm not in your mind. I just spoke to hundreds of your counterparts for me to figure out, oh, if we created this solution and we gave people the support and we gave people accountability and we didn't let people slip through the cracks. Oh my gosh, what would happen? Boom. So how do you know if it's a market or an offer? Talk to your market. If they don't, if none of them are talking about the thing that you're offering to sell them, it's an offer problem. If your market says, oh, I really love that offer, and then they're not buying, then it's a market problem.

33:33But I promise you, you're going to figure it out. I want you to have at least 10 conversations with your dream customer and see the response that you get. I think your mind is going to be blown. Okay. Nina, what do you do when you feel like you're speaking into a void, i.e. posting on Instagram but no one comments, starting a podcast but very few people will listen to it, sending an email to your list but nobody responds. It feels so discouraging. So I am here to tell Nina and anybody else who feels that it has been difficult and it feels like you're speaking into a void. The greatest people will speak into a void until it becomes a megaphone.

34:15You have to continue and push forward even when you think people are not listening. If you have looked at every overnight success, you will know and see that they've been working on it for years. If we take some of the biggest celebrities of our time, some of the biggest, most iconic people that we look at and say, she's amazing. He's incredible. How many years did they work in silence behind the scenes? And so I have to tell you that I wrote newsletters that nobody opened and I recorded podcasts that nobody listened to and I sent emails and I wrote Instagram posts and I went live on Facebook and nobody was there and I continued honing my skills.

35:02Why? Because everything is happening for me and the market is never wrong. So if one day I did a Facebook Live or an Instagram Live and nobody was watching and I did it on the same day, on the same time the following week and one or two people watched, Then I said, oh, this topic is more interesting than the last topic. And so every time you send a newsletter and you get more opens or more click-throughs or less opens and less click-throughs, it's teaching you something. Every time you go live and one person watched versus zero is teaching you something. But the problem is, is that we make up in our minds when our results should happen.

35:41Right? Remember how I said you're rewarded for your results? except when you and I begin, we tell ourselves, I should get results in about 37 days. I should get results in a year. I love that. But where did you come up with that number? If you're pulling a number out of thin air and say, yeah, I should have a thousand followers in 30 days, me posting every day. I love that. But where did you get that number? I love that we have goals. and I love that you want to create content, but I will tell you, most people quit when nobody's opening their email. Most people quit when nobody's listening to their podcast.

36:22Most people quit when nobody's gauging on social media. It is those who push through. Those are the people who will stand the test of time. And I have to tell you that on this very day, as I go through and I look at my marketing and I say, oh, I'm posting out a video that I spend, you guys, I spend hours creating. I hire a videographer and I go all in and I create these 45 minute lessons on YouTube that I pour my heart and soul in and like 200 people watch it, like 200 views. That's not even 200 complete views. And sometimes people wonder, why are you doing that? That looks like such a waste of time.

36:58Nobody's paying attention. And my response is, they're just not paying attention yet. Because when YouTube hits for me, there are people who are going to go back for years and say that I showed up when nobody was watching. It is those of us who will put down a library. It will those of us who will put in the reps. When you look at somebody being consistent, the only way you can judge their consistency is if you are consistent. There is a good chance, Nina, that when you came on here, yes, Nina, that you're like, I'm sending out regular emails and posting on social media. There's a good chance that you might be seeing that I send a newsletter every single week, that I am posting on Facebook and Instagram and LinkedIn every single day, that on YouTube I am posting twice a week, that I'm dropping two podcasts every single week.

37:49But the reason you can admire somebody else's consistency is because you yourself are consistent. If you wanna know, oh, how does that guy build all those muscles? How does that girl have a six pack and you're in the gym every single day? You being there and watching them is proof you can judge their level of consistency. So the fact that you're telling me all this other work that you're doing is proof that you're in the arena. But the question becomes, are you going to stay there when everybody's laughing and looking and you feel completely exposed? Or are you going to cower and walk away? I have so much respect for the people who say, this is not for me.

38:27Good. But for the people who stay in the arena and who are willing to be seen and noticed for the work that they're doing when nobody's paying attention, you're my people. You're my people. Because whoever sold you the lie that you can build a business overnight sold you the dang lie. What I will tell you is there is a way and a system and a methodology to build out a structure in 90 days to bring you consistent 10k months. But guess what? It requires what? Consistency and work. Consistency when nobody's watching and work when nobody's watching. You earn the right to attention and notability and credibility when you've done it so many times, you become an undisputable heavyweight champion of never giving up.

39:11Guess what? The person who remains at the end of the fight with the missing tooth and a punctured lung and gets back up again and again, how long are you gonna stay in the ring? That's just the question. People often look at my success and I feel like I was not lucky. I just kept on getting up when people said, It was the stupidest thing to keep going. And I did. So I am here to remind you that if what you want is easy, guess what? Too many other people have it. And if what you want, you see very few people have it, it's because it's hard. Do you want that$100 ,000 lifestyle? Do you want that million-dollar lifestyle?

39:55And very few people have it. It's hard, honey. If you did not wake up in that family, if you were not born to the family with money, it's hard. And guess what? you get to earn the right to be amongst the select few who say, I was willing to do the work when nobody was watching until they did, because my success will silence their doubts. How many years are you willing to wait and work in silence before your moment happens and everything comes in like a lightning bolt? Ask yourself, are you willing to do the work? Let's do the work. Let's figure out the timeline and let's get building. Okay, that went on a long time.

40:31Okay, I'm going try to get through. Risa, I've built AI tools that my audience say they love. They comment, they DM, even say they want to buy, but I'm struggling to convert that excitement into sales. How do you bridge the gap between validation and revenue? I'm going to go back and I'm going to answer it the exact same way that I did with McKinsey and Marnie. You absolutely need to talk to your audience. Many of you who are on this live chat sent me a DM. I was responding to DMs this morning saying, I can't wait to see you in class today. Can't wait to see you in class today. Do you know that if I sent people who came to this class a question that says, hey, was there anything in this class that you wish you knew more of?

41:09Or is there anything that I could help you with? They're going to respond to me. You are going to respond to me. Why? Because you came up here and you're engaging. You're already warm. So, Raisa, people are coming to you and being like, they're engaging. They like it. Go to them and say, why haven't you bought? Maybe not like that. But you'd say, what would it require? What would you need? What would need to be true for you to make this investment? I'm telling you, your path to development and market expansion is based on what people find value. They love it, but if they won't pay for it, there is a gap.

41:37But I don't need you to pontificate what the gap is. Ask them. Ask them, what do you find most valuable? What do you wish it had? What would make you or cause you to invest$5,$50,$500 a month for this AI tool? They will give you answers, and then you ask yourself, is that the problem I want to solve? Does it scale in the way that I want it? Is it a product market fit, right? Because what do we know about expansive money mindset? You're rewarded for the results. But first we gotta get people into your apps so they get results. So we gotta first figure out the problem. How did they get into it so they get results?

42:12And then once they get the results, the market is never wrong. If they stopped paying for the app, the value exchange wasn't there. Once we fixed that, great. Then we move on to the next thing. And how do we price it? So that we're not pricing according to who would buy, why would they buy? We're not having a poverty mindset. We are actually having an abundant mindset. I'm charging for the value that you're getting, not for what I think it's worth. These are really great questions. Jessica, I have a hard time with mindset when I want to invest in myself but do not have the buying power to do so.

42:43What is your advice for what it feels like using a cup to save a sinking boat? Okay, so I'm going to say something that might rob a couple people the wrong way. And here's the great news. There is not a right or wrong. If you came to 10 money mindset classes, we might have a very different response to this question. So this is just my response. It might not be the right response for you. I have discovered that if I'm on a boat that feels like it's sinking and I'm using a cup, I am never going to get out of that sinking boat. The question was not, how do I move faster with my cup? the question became, how do I find a way to build another ship?

43:30I made investments on myself. I bet on myself. The reason I created this was because for so many years, I wouldn't allow myself to invest in programs to learn. And here's the thing. Obviously, it sounds like, oh, it's a snake oil salesman. Like she's so good at selling because she sells digital products. Well, the reason I sell and believe in digital products. It was because I bought them. In 2024, I spent$50 ,000 for a four-month mastermind with Gary Vaynerchuk. And you want to know what? Worth every penny. Every time I have invested in figuring out how do I get a bucket or how do I build a bigger ship, I did the work when nobody was paying attention.

44:11I made a strategic bet that I said, if I get the result of the bucket or a new boat, I'm off to the races. If you don't find a way to get creative around financing, building a bucket or a boat. Now, here's one thing. I am saying this only to the doers. I am not saying this to people who think about getting results. The reason I'm able to take a strategic bet on myself and the reason I believe you're here, you came to a money mindset class, right? I'm not speaking to the average person. I'm coming and speaking to somebody who's growth-minded and figuring out like, how do I make the best next move?

44:48But if you keep on doing the same thing and you expect a different result, you're not going to get one. You have to radically change your environment so strategically, so mind-boggling freaking bananas that you're like, oh, this was the way out. I say this having just four months ago spent$25 ,000 on a 90-day program to teach me something I needed to go in my business. And sometimes we'll look at that and we're like, Jasmine, how in the world are you spending$25 ,000 on this 90-day program? And I said, because what I learn in there will either make me$25 ,000 and$1 in 90 days, or it will save me$25 ,000 in mistakes.

45:33I invested$100 ,000 in a coach this year, and I was ROI positive, return on investment, ROI. I was ROI positive in the first month. What this woman downloaded in my brain about the business that I was building, I was like, oh my God, oh my God. Like, this is so much work. This is so much work. This is so much work. And there's so much potential. Do I believe that that investment with her will make this business$100 ,000 in one? Absolutely. I've been working with her now three months and it's blown my mind. So the question becomes, if you have a cup, ask yourself, how do I strategically build a bucket or build a new boat?

46:17Chances are it won't come by continuously using your cup in the broken boat. You got to find a creative way to take a bet on yourself. Have I done creative financing? Absolutely. But I always knew that I'm going to bet on myself, not because I'm unique or because I'm special. I went through and I made agreements to myself before I made those investments. What were those agreements? We already went through them. If I don't quit, I can't lose. Everything is happening for me. I don't know everything, but I can figure out anything. Those agreements have been life-changing. Because once I said, baby girl, you're not going down.

46:53Because if you're not dead, you're not done. If you have those agreements and you will push through, then let's get to talking. Because results get rewarded. it. The market is always right. Know your worth. No more poverty pricing. I hope that that helps. Lori Ann, are you here? Girl. Okay. We'll talk about Lori Ann. Lori Ann was one of our early, early students in Consistent 10K. Now, remember when I said we were meeting people and we're like, whoa, we need to slow down. Lori Ann was probably in the first eight people that joined the program and the girl came in and she just went to work. And I can't tell you how many times she's working with coaches inside of the community.

47:32And they're saying, Lorianne is showing up. Lorianne is just doing the work. Lorianne, and all of a sudden she's like, hey guys, it's working. And we're like, it's working because you're doing the work. Lorianne, you're the best. Okay, Patricia, as a 30-year-old veteran teaching Pilates to teachers, I want to go all out promoting my online courses and stop trading hours for dollars. I fear putting myself out there when it comes to demoing, showing people what I do for two reasons. One, I'm not going to read your two reasons quite yet. Okay. So if you're the first time that we're here and we're just meeting and you're the first time you've ever experienced me, I'm going to give you a little bit of classification of who I am.

48:05I am 50 % holy and 50 % hood. Sometimes I come in very sideways with people and have very strong opinions and people look at that and they're like, God, she's just so much. And my response is, am I too much or are you not enough? And so when I give these responses, I want you to know that My hood self is coming out and not everybody is ready for that. So the holy side would be like, keep your chin up, buttercup. Always keep moving. Positive mindset. If I say it's true, it is. I am more like, if I say it's true, I'm going to do the work to ensure that that's the case. So you're saying, I am afraid to show people my demos.

48:49And my hood response to that is, what a luxury to be afraid of demoing. What a luxury. Every business that I have ever started, when I was making$100 ,000 or$1 million every month, I am not afforded the luxury to dwell in fear. If I didn't show up today to talk to you, Patricia, I was robbing God, myself, and you of my purpose. You have been put on this earth to do something. And so if you would like to choose fear and stay small, I will get out of your way. But if you would like to choose potential, despite what other people will say, because you're not afraid of showing your Pilates online. You're afraid of what people will say about you showing your Pilates online.

49:45And I am so sorry I have just made the decision that their opinions don't pay my bills. I taught this live class last week and people said wonderful things. And people said very mean things. And you want to know what? I am not letting the haters stop me from doing the thing I was called to do. Because if I let the haters last week stop me from my purpose this week, they won. And I'm sorry, I'm a business cockroach. You can try to stamp me out. You could try to kill me. I'm going to keep on coming back. I thrive in your darkness. Turn the light and I run. I run towards my goals. I win either way.

50:28So Patricia, before we get into what's stopping you, let's just keep the main thing the main thing. You're not afraid of your demo. You're afraid of what people are going to say while you're demoing. And if you would like to let their opinions rob you of your dream, I will not fight for your limitations. If you would like to say, I'm going to continue to show up until I blow up, regardless of what they say, well, welcome aboard. We can talk. But you have to make that decision first. So let's talk about why Patricia won't show up. Because what I do are not Pilates exercise, but basic gym routines, squats, hinges that But many Pilates teachers struggle with that and then link to Pilates.

51:07So Pilates becomes much more effective. And two, because I'm 70. So even I'm stronger than ever, Ben, I'm still 70. Not 44, gorgeous and glamorous. Help. Thank you. I have to tell you, Patricia, that there is a 68-year-old who wants to become strong and doesn't want to learn it from a 44-year-old. I don't want to invest in a life coach who's 21. I also don't want to go to a dentist who just got out of dental school. Same facts, different beliefs. So Patricia, if you would like to believe that there aren't anybody who would invest in your services as a 70-year-old strong Pilates instructor, 70 years old and doing squats and dips, go on.

51:52I actually think you can go viral on TikTok and Instagram. I do. put your content out there. Let them judge you. And then let your success silence their doubts. Thank you. Christina, how do you deal with comparison as it appears that everyone else is building successful businesses when I'm struggling? Do not compare their success reels to your behind the scenes. I didn't make that quote up, but I feel like it matters here. What you see on social media is not reality. I want to repeat that. What you see on social media is not reality. And I am saying this as somebody who posts on social media every single day.

52:39What you see on social media is 0.0 % of what I do every single day. So what we want to have is 100 % opinion on somebody else's 0.1%. it. You are setting yourself up for disaster. Oprah said it best, put your blinders on and go. When you see horses in a horse race, they have these blinders on because the minute they were to look at another horse, they would get distracted and that horse takes off. But here's the beautiful thing about that analogy is that I am saying, put your blinders up because in a horse race, You're not racing against anybody. You're racing against your fear, your doubt, your family generational financial curses.

53:29That's what you're racing from. So when you look at other people who did not live your life, who have not gone through your circumstances, who are showing you 0.1 % of their reality, and you say, I can't ever have that, you're right. You're right. If you say you can't have it, you're right. You're right. But if you say, I'm working toward it and I can get it, you're right. You see, the mind and the brain are one, but they're separate. The mind tells the brain what to do. The brain is a supercomputer. And the mind says, I can be a success. And the brain says, we will figure it out. If the mind says, I can't ever have that, the brain says, okay.

54:21What you tell yourself, this is why I had and created this class. For so many years, I looked at other people and said, I can't have that. I can't have that because I'm not educated. I can't have that because I'm brown. I can't have that because I'm a woman. I can't have that because I come from immigrants. I can't have that because I never had it before. I can't have it because I grew up on government assistance. I can't have that because I went to scholarship to college. I can't have that because I went to scholarship to law school. I can't have that because, and what I said was true. And the minute I started saying, you can have that if you don't quit.

54:54You can have that if you don't know everything, but you can learn anything. And you can have that if you promise not to quit and believe that everything is happening for you. And then once I made those agreements, I believed that my success was inevitable. Why? because results let everybody see your results when they doubt you. The market, if they continue to buy, is always right. So you ask, who are you and what do you need and can I create that for you? And if I can do that in a digital capacity, I can see profitability in a business that I own, that I can work for more ever in the world, and I get to stand in my purpose and do the thing that I've wanted to do.

55:35And I'm going to value my worth and my experience because I know that what you invest in this offer is going to get you such outsized results if you do the work. So my question to you, sweet, beautiful friend, is are you willing to stop comparing your 100 % to their 0.1 %? Are you willing to stop comparing your behind-the-scenes reel to their highlight reel? Are you willing to say, if this is poisonous to me, maybe I just mute them for a few weeks or a few months, will I get it together? Will I bet on me? Will I invest on me? Will I figure out, will I do the dirty work in the dark to talk to people, to figure out what's missing in the market and then ask myself, do I have the capacity to put it out there?

56:20Do I have the capacity to create online? Do I have the capacity to reach out to people? Do I have the capacity like me every single day to DM people to start conversations? Will everybody say yes to my conversation? No. Will everybody say yes if we want to talk about an offer? No. Will that stop me? No. Because I'm not comparing my efforts to somebody else's results. I am comparing my efforts to my results and my goals because I have been put on this earth to do something. I believe it in my bones. And I believe for all of you who are here, you believe it in your bones too. So if you believe it in your bones, the only thing that will stop you is fear, comparison, and doubt.

57:07If you look at fear and say, not today, today I try. Comparison, not today, I focus on me. And doubt, it doesn't matter what happened in the past. There is no such thing as failure. Like Peter Spellman's kindergartners who beat everybody else, you're saying that what happened in the past, what I called a failure, was a stepping stone to success. I want to say thank you guys so much. For those of you who completed the survey, we're going to be sending you the replay and other questions. And if you want to go deeper, the team and I are here to support. If you guys are watching this, take a photo.

57:42People are like, how do I get myself out there? Take a photo of you watching this class and talk to people about how you're investing in your business. Show people the work that you are doing out online. So they look at you and say, how silly. So they look at you and say, oh, she's changed. And then you reply. Thank you. I have. Thank you guys so, so, so much. You guys are the best. I hope you guys have a beautiful, beautiful, beautiful day. Welcome back. I know it wasn't a live class, but in the recording, I did my best to create a class that will help you build a business and a life that grows.

58:20It'd be an honor to create more of these classes. So here is my clear and specific ask. Can you please complete the three question, one minute survey? It's going to help me know more about what you would like to hear from me and how I could serve you best. You can complete it at jasminestar.com forward slash October survey. I look forward to hearing from you soon and thank you for watching and listening to the Jasmine Star Show. Thank you.

From the publisher

Complete this quick survey to tell me know more about what you would like to hear from me, and how I could serve you best: https://jasminestar.com/octobersurvey

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I used to think making more money meant more hustle, longer hours, and inevitable burnout. Sound familiar?

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💥 Why the market is always right

💥 Why failure might be your greatest asset

💥 A wild story of kindergarteners outsmarting MBAs

💥 The 3 agreements I made that changed everything

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[00:01] Why your offer might not be selling (and what the market is telling you)

[00:54] The mindset shift that changed my business trajectory — no pitch, all value

[02:51] The spaghetti challenge: why kindergarteners outperform MBAs in business

[06:23] Three core agreements I made to unlock a millionaire mindset

[07:24] The power of not quitting: how I made $100K in my first year with no experience

[10:27] I don’t know everything, but I can learn anything: my self-taught entrepreneur journey

[13:45] How to create something once and sell it again and again

[16:00] Why believing in your future self is the ultimate business strategy

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